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CONTACT US - VELOCITY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. 14 WAYS TO PRESENT INFORMATION VISUALLY HOW TO WRITE AN ANONYMOUS BUSINESS CASE STUDY A full-fat case study that goes deep on the nuanced response to a complex challenge. The reason all these things are valuable is because they’re ostensibly disconnected from the profit motive. Each one is an objective vote of confidence from someone with nothing to gain. When you introduce anonymity though, that disconnect disappears. 7 CRITICAL ELEMENTS OF A GREAT CONTENT BRIEF Great content brands and successful content marketing programs are built around ‘home run’ pieces – the big winners that really resonate with your WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and BESSEMER'S TEN LAWS FOR SAAS COMPANIES Bessemer is one of the most successful SaaS investors out there (VeriSign, Postini, Skype and lots more). The Big Ten: The key monthly business metrics are CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow – The “Bookings” metric is for suckers. Customer Acquisition Cost and Customer LifeTime Value are the bestindicators
7 TIPS FOR WRITING NUMBER-BASED HEADLINES 5) Always check what number you used in the headline. If you promised 7 tips, by heaven, write 7 tips. Trust me: people will check. 6) If you can’t think of the number of tips you promised, make some up. People don’t care about the actual tips, they just want to know that you delivered on the hypnotic promise of your number-based headline. BRAND OVER-REACH: DOVE'S 'REAL BEAUTY' BOTTLE SHAPES Ogilvy London’s creative director Andre Laurentino told Ad Age, “The Real Beauty Bottles is one of those rare ideas which condenses decades of a brand’s legacy in two seconds.”. Here’s the video: When this one went live, the Internet (that billion-headed beast)paused for a
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CONTACT US - VELOCITY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. 14 WAYS TO PRESENT INFORMATION VISUALLY HOW TO WRITE AN ANONYMOUS BUSINESS CASE STUDY A full-fat case study that goes deep on the nuanced response to a complex challenge. The reason all these things are valuable is because they’re ostensibly disconnected from the profit motive. Each one is an objective vote of confidence from someone with nothing to gain. When you introduce anonymity though, that disconnect disappears. 7 CRITICAL ELEMENTS OF A GREAT CONTENT BRIEF Great content brands and successful content marketing programs are built around ‘home run’ pieces – the big winners that really resonate with your WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and BESSEMER'S TEN LAWS FOR SAAS COMPANIES Bessemer is one of the most successful SaaS investors out there (VeriSign, Postini, Skype and lots more). The Big Ten: The key monthly business metrics are CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow – The “Bookings” metric is for suckers. Customer Acquisition Cost and Customer LifeTime Value are the bestindicators
7 TIPS FOR WRITING NUMBER-BASED HEADLINES 5) Always check what number you used in the headline. If you promised 7 tips, by heaven, write 7 tips. Trust me: people will check. 6) If you can’t think of the number of tips you promised, make some up. People don’t care about the actual tips, they just want to know that you delivered on the hypnotic promise of your number-based headline. BRAND OVER-REACH: DOVE'S 'REAL BEAUTY' BOTTLE SHAPES Ogilvy London’s creative director Andre Laurentino told Ad Age, “The Real Beauty Bottles is one of those rare ideas which condenses decades of a brand’s legacy in two seconds.”. Here’s the video: When this one went live, the Internet (that billion-headed beast)paused for a
CONTACT US - VELOCITY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
WHY THE CUSTOMER JOURNEY IS A HERO’S JOURNEY. SORT OF Sure, the exact details of their journey can be as different as Star Wars is from Die Hard, or Sleepless in Seattle, but the journey is the same. And there’s a lot we can learn from it. Let’s take a look at how this works for a customer. 1) You – Our protagonist is that WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. 7 TIPS FOR WRITING NUMBER-BASED HEADLINES 5) Always check what number you used in the headline. If you promised 7 tips, by heaven, write 7 tips. Trust me: people will check. 6) If you can’t think of the number of tips you promised, make some up. People don’t care about the actual tips, they just want to know that you delivered on the hypnotic promise of your number-based headline. BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? Tone of voice is still, flabbergastingly, the most under-exploited power behind great B2B brands. Pretty much every category of every market has a company that rose to the top not by saying new things but by saying things in a fresh, distinctive way. TIM WAKE - VELOCITY PARTNERS Tim’s responsible for our agency's HR, recruitment, resourcing, training and IT systems. He looks to continually improve our team's processes, profitability and effectiveness, while making employee engagement key to getting the best from our talent. He’s dad to RATIONALITY OR EMOTION: WHICH IS THE ENGINE OF B2B MARKETING? Rationality or emotion: which is the engine of B2B marketing? The length of the sales cycle. The complexity of the buying process. The number of potential customers. The nature of the relationship with the end customer. The role and importance of merchandising and point of B2B MARKETING: 7 WAYS TO IMPROVE SIGNAL-TO-NOISE RATIO Focus. 6) Clean up your act. Clear communications look simple and inviting. Nice type, plenty of white space, lots of subheads to break things up. 7) Make like Hemingway. Short sentences, plain language. I could probably come up with seven more tips but that would defeat the purpose. More signal, less noise. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff likethat.
CAREERS - VELOCITY PARTNERS Careers. This place isn’t for everybody. But if you’ve got an unhealthy interest in business, technology and marketing, you’ll probably love it as much as we do. 10 CONTENT MARKETING PERFORMANCE METRICS BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? Tone of voice is still, flabbergastingly, the most under-exploited power behind great B2B brands. Pretty much every category of every market has a company that rose to the top not by saying new things but by saying things in a fresh, distinctive way. BESSEMER'S TEN LAWS FOR SAAS COMPANIES Just came across an excellent presentation by Philippe Botteri and Byron Deeter from Bessemer Venture Partners called the ‘Ten Laws of Being SaaSy‘ . It summarises the key principles of getting a successful Software-as-a-Service business off the ground (and to IPO). WHY I HATE POWERPOINT To be honest, we don’t do much outbound marketing. So if you give us your name, company and email, we’re unlikely to spam you. But we will send the latest stuff written just for B2B content marketersexactly like you.
HOW TO WRITE AN ANONYMOUS BUSINESS CASE STUDY Writing a compelling business case study is hard—especially when customers don't want to be named. But anonymous case studies can be uniquely powerful—so long DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED I was at a meeting the other day with the CMO of a leading cloud-based software vendor. American, super-experienced, confident, digitally at the cutting edge and with a long track record of running effective sales lead generation campaigns around the world. BRAND OVER-REACH: DOVE'S 'REAL BEAUTY' BOTTLE SHAPES UPDATE. Turns out Martina Olbertova (a friend) wrote about this in much more semiotic detail in her LinkedIn post ‘On Dove & Meaning: What Exactly Went Wrong Here?A Cultural Analysis‘).. She cites ‘an acute lack of empathy for the female soul’ as a primary reason fortheir failure.
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff likethat.
CAREERS - VELOCITY PARTNERS Careers. This place isn’t for everybody. But if you’ve got an unhealthy interest in business, technology and marketing, you’ll probably love it as much as we do. 10 CONTENT MARKETING PERFORMANCE METRICS BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? Tone of voice is still, flabbergastingly, the most under-exploited power behind great B2B brands. Pretty much every category of every market has a company that rose to the top not by saying new things but by saying things in a fresh, distinctive way. BESSEMER'S TEN LAWS FOR SAAS COMPANIES Just came across an excellent presentation by Philippe Botteri and Byron Deeter from Bessemer Venture Partners called the ‘Ten Laws of Being SaaSy‘ . It summarises the key principles of getting a successful Software-as-a-Service business off the ground (and to IPO). WHY I HATE POWERPOINT To be honest, we don’t do much outbound marketing. So if you give us your name, company and email, we’re unlikely to spam you. But we will send the latest stuff written just for B2B content marketersexactly like you.
HOW TO WRITE AN ANONYMOUS BUSINESS CASE STUDY Writing a compelling business case study is hard—especially when customers don't want to be named. But anonymous case studies can be uniquely powerful—so long DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED I was at a meeting the other day with the CMO of a leading cloud-based software vendor. American, super-experienced, confident, digitally at the cutting edge and with a long track record of running effective sales lead generation campaigns around the world. BRAND OVER-REACH: DOVE'S 'REAL BEAUTY' BOTTLE SHAPES UPDATE. Turns out Martina Olbertova (a friend) wrote about this in much more semiotic detail in her LinkedIn post ‘On Dove & Meaning: What Exactly Went Wrong Here?A Cultural Analysis‘).. She cites ‘an acute lack of empathy for the female soul’ as a primary reason fortheir failure.
B2B MARKETING SERVICES B2B content marketing. We dig down to find your best stories, then package them up into compelling B2B content marketing programs that drag prospects kicking B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff likethat.
CAREERS - VELOCITY PARTNERS Careers. This place isn’t for everybody. But if you’ve got an unhealthy interest in business, technology and marketing, you’ll probably love it as much as we do. B2B CONTENT MARKETING How we do B2B Content Marketing. We’ve been evangelising content marketing since the dot in dotcom and we’ve captured a lot of our thinking about it in a bunch of B2B Content Marketing Resources you can collect and trade.. We’ve learned a hell of a lot aboutdelivering
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. To be honest, we don’t do much outbound marketing. So if you give us your name, company and email, we’re unlikely to spam you. But we will send the latest stuff written just for B2B content marketersexactly like you.
HOW TO BOOST CONTENT MARKETING AND SEO'S RELATIONSHIP Thanks for breaking this down so succinctly, Neil. SEO continues to confuse, something that was proven in our State of Writing research. We found search is not a priority for business communicators and attention to SEO was surprisingly low even though the majority of respondents say they’re publishing most, if not all, of theircontent online.
14 WAYS TO PRESENT INFORMATION VISUALLY [This is an update of a popular post written by Ryan Skinner a few years back. We wanted to add a bit more value, linking to new examples and making new suggestions. 7 CRITICAL ELEMENTS OF A GREAT CONTENT BRIEF Great content brands and successful content marketing programs are built around ‘home run’ pieces – the big winners that really resonate with your RATIONALITY OR EMOTION: WHICH IS THE ENGINE OF B2B MARKETING? Yes, the myth of rationality. We all think we’re perfectly rational creatures but few of us actually are. In reality some 95% of our thinking happens in the unconscious brain (whether we’re deciding on a mate or making a complex B2B purchase). STAN WOODS - VELOCITY PARTNERS Stan Woods. Managing Director. Stan started out in university teaching before moving into military intelligence. By a circuitous route, he found himself heading up the UK’s biggest tech PR company (Brodeur) and flogging it to Omnicom. B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
10 CONTENT MARKETING PERFORMANCE METRICS BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? In a standard business marketing context, an authentic voice can deliver a series of tiny surprises that add up to a sense that ‘these people might be for real when they say they have my interests at heart’. A distinctive personality, underpinned by authenticity,leads to
HOW TO WRITE AN ANONYMOUS BUSINESS CASE STUDY A full-fat case study that goes deep on the nuanced response to a complex challenge. The reason all these things are valuable is because they’re ostensibly disconnected from the profit motive. Each one is an objective vote of confidence from someone with nothing to gain. When you introduce anonymity though, that disconnect disappears. BESSEMER'S TEN LAWS FOR SAAS COMPANIES Bessemer is one of the most successful SaaS investors out there (VeriSign, Postini, Skype and lots more). The Big Ten: The key monthly business metrics are CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow – The “Bookings” metric is for suckers. Customer Acquisition Cost and Customer LifeTime Value are the bestindicators
WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
10 CONTENT MARKETING PERFORMANCE METRICS BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? In a standard business marketing context, an authentic voice can deliver a series of tiny surprises that add up to a sense that ‘these people might be for real when they say they have my interests at heart’. A distinctive personality, underpinned by authenticity,leads to
HOW TO WRITE AN ANONYMOUS BUSINESS CASE STUDY A full-fat case study that goes deep on the nuanced response to a complex challenge. The reason all these things are valuable is because they’re ostensibly disconnected from the profit motive. Each one is an objective vote of confidence from someone with nothing to gain. When you introduce anonymity though, that disconnect disappears. BESSEMER'S TEN LAWS FOR SAAS COMPANIES Bessemer is one of the most successful SaaS investors out there (VeriSign, Postini, Skype and lots more). The Big Ten: The key monthly business metrics are CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow – The “Bookings” metric is for suckers. Customer Acquisition Cost and Customer LifeTime Value are the bestindicators
WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
B2B MARKETING SERVICES Metrics are about performance: combining analytics, marketing automation and the full demand-gen stack to build pipeline (and prove it). Mojo is about voice: bringing confidence, attitude and energy to your brand so you’re more likeable. (This is the part most B2B brands forget about and it’s crippling ). We’re convinced B2B tech B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
B2B CONTENT MARKETING B2B Content Creation. Where we come up with ideas for killer content, then write it, design it, produce it and buff it up with a soft, dry chamois. Content Distribution. Driving your content to market – and your market to your content – using social media, search marketing, email, pay-per-click, banner campaigns whatever. Lead Nurturing. WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. HOW TO BOOST CONTENT MARKETING AND SEO'S RELATIONSHIP The relationship between content marketing and SEO is, at first glance, a love story for the ages. Two teams in constant thrall to one another: Search throws up big questions that need answers. Content provides big answers to these questions. And their union delivers sustainable, measurable results upon which every marketer dotes. STAN WOODS - VELOCITY PARTNERS Stan Woods. Managing Director. Stan started out in university teaching before moving into military intelligence. By a circuitous route, he found himself heading up the UK’s biggest tech PR company (Brodeur) and flogging it to Omnicom. Contact Stan Woods. RATIONALITY OR EMOTION: WHICH IS THE ENGINE OF B2B MARKETING? Rationality or emotion: which is the engine of B2B marketing? The length of the sales cycle. The complexity of the buying process. The number of potential customers. The nature of the relationship with the end customer. The role and importance of merchandising and point of 7 CRITICAL ELEMENTS OF A GREAT CONTENT BRIEF Great content brands and successful content marketing programs are built around ‘home run’ pieces – the big winners that really resonate with your 14 WAYS TO PRESENT INFORMATION VISUALLY Here are 14 ways to visually organize your information, with examples and tips on when to use them. There are two ways to discover the best way to go about presenting information or a story visually: Get to know your data or story intimately. Rake your zen garden, and ask yourself “what does my data want to look like?”. B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
B2B CONTENT MARKETING B2B Content Creation. Where we come up with ideas for killer content, then write it, design it, produce it and buff it up with a soft, dry chamois. Content Distribution. Driving your content to market – and your market to your content – using social media, search marketing, email, pay-per-click, banner campaigns whatever. Lead Nurturing. BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? In a standard business marketing context, an authentic voice can deliver a series of tiny surprises that add up to a sense that ‘these people might be for real when they say they have my interests at heart’. A distinctive personality, underpinned by authenticity,leads to
HOW TO WRITE AN ANONYMOUS BUSINESS CASE STUDY A full-fat case study that goes deep on the nuanced response to a complex challenge. The reason all these things are valuable is because they’re ostensibly disconnected from the profit motive. Each one is an objective vote of confidence from someone with nothing to gain. When you introduce anonymity though, that disconnect disappears. BESSEMER'S TEN LAWS FOR SAAS COMPANIES Bessemer is one of the most successful SaaS investors out there (VeriSign, Postini, Skype and lots more). The Big Ten: The key monthly business metrics are CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow – The “Bookings” metric is for suckers. Customer Acquisition Cost and Customer LifeTime Value are the bestindicators
WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
B2B CONTENT MARKETING B2B Content Creation. Where we come up with ideas for killer content, then write it, design it, produce it and buff it up with a soft, dry chamois. Content Distribution. Driving your content to market – and your market to your content – using social media, search marketing, email, pay-per-click, banner campaigns whatever. Lead Nurturing. BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? In a standard business marketing context, an authentic voice can deliver a series of tiny surprises that add up to a sense that ‘these people might be for real when they say they have my interests at heart’. A distinctive personality, underpinned by authenticity,leads to
HOW TO WRITE AN ANONYMOUS BUSINESS CASE STUDY A full-fat case study that goes deep on the nuanced response to a complex challenge. The reason all these things are valuable is because they’re ostensibly disconnected from the profit motive. Each one is an objective vote of confidence from someone with nothing to gain. When you introduce anonymity though, that disconnect disappears. BESSEMER'S TEN LAWS FOR SAAS COMPANIES Bessemer is one of the most successful SaaS investors out there (VeriSign, Postini, Skype and lots more). The Big Ten: The key monthly business metrics are CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow – The “Bookings” metric is for suckers. Customer Acquisition Cost and Customer LifeTime Value are the bestindicators
WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
B2B MARKETING SERVICES Metrics are about performance: combining analytics, marketing automation and the full demand-gen stack to build pipeline (and prove it). Mojo is about voice: bringing confidence, attitude and energy to your brand so you’re more likeable. (This is the part most B2B brands forget about and it’s crippling ). We’re convinced B2B tech CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
CONTACT US - VELOCITY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. 10 CONTENT MARKETING PERFORMANCE METRICS 27% = 130 / 483 * 100. While this may be a simple and common metric, it really comes into its own when used to analyse the impact of the type of message, used in different content formats, at different stages of the buyer journey. Content. Nurture Stage. Message. TIM WAKE - VELOCITY PARTNERS Tim’s responsible for our agency's HR, recruitment, resourcing, training and IT systems. He looks to continually improve our team's processes, profitability and effectiveness, while making employee engagement key to getting the best from our talent. He’s dad to WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. DUNCAN BEGG, AUTHOR AT VELOCITY PARTNERS Velocity Partners US Inc 666 3rd Ave New York, NY 10017 +1 347 7081720. newyork@velocitypartners.com YOU CAN HAVE IT DONE RIGHT, CHEAP, OR QUICK. PICK TWO You can have it done right, cheap, or quick. Pick two. Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these problems wouldn’t arise if we marketers explained ourselves properly.WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CONTACT US - VELOCITY PARTNERSBRAND VELOCITY PARTNERSHEALTH VELOCITY PARTNERSVELOCITAS PARTNERSSALES VELOCITY PARTNERSVELOCITY FUNDS PARTNERSVELOCITY TECHNOLOGY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. CAREERS - VELOCITY PARTNERSBRAND VELOCITY PARTNERSBRAND VELOCITY PARTNERSSALES VELOCITY PARTNERSVELOCITY FUNDS PARTNERSVELOCITY PARTNERS LLCVELOCITY PARTNERS LLC A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
HOW TO CREATE PERFORMANCE MARKETING KPIS How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key.So why do so many marketing teams skip this utterly vital stage of any marketing process?. It’sa head-scratcher.
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CONTACT US - VELOCITY PARTNERSBRAND VELOCITY PARTNERSHEALTH VELOCITY PARTNERSVELOCITAS PARTNERSSALES VELOCITY PARTNERSVELOCITY FUNDS PARTNERSVELOCITY TECHNOLOGY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. CAREERS - VELOCITY PARTNERSBRAND VELOCITY PARTNERSBRAND VELOCITY PARTNERSSALES VELOCITY PARTNERSVELOCITY FUNDS PARTNERSVELOCITY PARTNERS LLCVELOCITY PARTNERS LLC A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
HOW TO CREATE PERFORMANCE MARKETING KPIS How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key.So why do so many marketing teams skip this utterly vital stage of any marketing process?. It’sa head-scratcher.
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING SERVICES Metrics are about performance: combining analytics, marketing automation and the full demand-gen stack to build pipeline (and prove it). Mojo is about voice: bringing confidence, attitude and energy to your brand so you’re more likeable. (This is the part most B2B brands forget about and it’s crippling ). We’re convinced B2B tech CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
B2B CONTENT MARKETING B2B Content Creation. Where we come up with ideas for killer content, then write it, design it, produce it and buff it up with a soft, dry chamois. Content Distribution. Driving your content to market – and your market to your content – using social media, search marketing, email, pay-per-click, banner campaigns whatever. Lead Nurturing. B2B CONTENT MARKETING STRATEGY CHECKLIST This is the best, most concise and practical guide I’ve seen for people who want to do effective B2B content marketing. Not only is the content helpful, but the visual design helps readers digest the keypoints quickly.
TIM WAKE - VELOCITY PARTNERS Tim’s responsible for our agency's HR, recruitment, resourcing, training and IT systems. He looks to continually improve our team's processes, profitability and effectiveness, while making employee engagement key to getting the best from our talent. He’s dad to WHY THE CUSTOMER JOURNEY IS A HERO’S JOURNEY. SORT OF Sure, the exact details of their journey can be as different as Star Wars is from Die Hard, or Sleepless in Seattle, but the journey is the same. And there’s a lot we can learn from it. Let’s take a look at how this works for a customer. 1) You – Our protagonist is that BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? Tone of voice is still, flabbergastingly, the most under-exploited power behind great B2B brands. Pretty much every category of every market has a company that rose to the top not by saying new things but by saying things in a fresh, distinctive way. 7 CRITICAL ELEMENTS OF A GREAT CONTENT BRIEF Great content brands and successful content marketing programs are built around ‘home run’ pieces – the big winners that really resonate with your 14 WAYS TO PRESENT INFORMATION VISUALLY Here are 14 ways to visually organize your information, with examples and tips on when to use them. There are two ways to discover the best way to go about presenting information or a story visually: Get to know your data or story intimately. Rake your zen garden, and ask yourself “what does my data want to look like?”.WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
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Watch our motion showreel B2B TECH MARKETS MOVE FAST. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. WE LIKE FAST. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. WE’RE VELOCITY. And you’re in the rightplace.
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Yes, we preach content marketing but we also practice it. So here’s some content that captures our take on B2B content marketing. Hope it helps (there’s lots more here).
A STAKEHOLDER THROUGH THE HEART Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so your best stuff thrives. INSANE HONESTY IN CONTENT MARKETINGRead more
CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETINGRead more
STUFF WE DID FOR CLIENTS Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out. Here’s some more . OPENMARKET’S CONTENT-DRIVEN TRANSFORMATION How a technical story became a powerful business case SPRINT BUSINESS BRAND LAUNCH Sprint is a monster consumer brand in the US. But now they needed tocreate…
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WHAT’S IN A (DOMAIN) NAME? Roger Warner | March23rd, 2007
It’s usually best to think these things through – in this instance by writing a url string down on paper before getting hitched to it. God knows, the penny MUST have dropped when the name…Read more
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