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DOES LANGUAGE AFFECT OUR WORLD VIEW? 2. Tagalog speakers and the pronoun ‘we’. Tagalog speakers in the Philippines have three distinct words for the pronoun ‘we’: kita, meaning ‘just the two of us, me and you’, tayo, which means ‘me and you and someone else’ and kami, which can be translated as ‘me and someone else, but not you’. 3. To take the blame in English HOW TO WRITE AN EFFECTIVE TRANSLATION BRIEFSEE MORE ONTRANSLATEMEDIA.COM
HOW CULTURE INFLUENCES CONSUMER PURCHASING DECISIONS Sometimes, it’s really obvious how culture influences buying behaviour. Cultural prohibitions against consuming products such as alcohol or meat, or cultural preferences for styles of clothing, make it easy to understand some buying patterns. Cultural behaviours, such as household size or the role of women in managing households, also HOW VOLKSWAGEN BECAME THE WORLD'S LARGEST CAR MANUFACTURER Home » Blog » How Volkswagen Became the World’s Largest Car Manufacturer. July 30, 2015. Now the biggest-selling car manufacturer in the world, Volkswagen Group has seen a wealth of success since its uncertain beginnings in inter-war Germany. The brand has endured desperate periods of economic crisis and enjoyed huge accomplishmentsin
HOW TO DESCRIBE "LUXURY" 2. Signature. The terms “signature” is widely used in the fashion press in relation to items that brands are renown for. For instance, Burberry is best known for the tartan pattern and tan trench coats that represent the brand’s luxurious feel while Louis Vuitton’s signature product is the famous bag with interlocking L and V andfloral patterns.
UNDERSTANDING CULTURAL BARRIERS TO INTERNATIONAL NEGOTIATIONSSEE MORE ON TRANSLATEMEDIA.COM UNDERSTANDING INDIAN CONSUMERS’ UNIQUE APPROACH TO LUXURY India might be comparable to China in terms of market size, growth and complexity but it doesn’t have a comparable appetite for luxury goods. China presently represents around a third of the world market for luxury retail. By contrast, India’s luxury goods market is just7%
HOW BIG BRANDS USE ETHNOGRAPHY FOR IN-DEPTH CUSTOMER INSIGHT Intel: the world’s largest corporate ethnographer. At Intel, ethnography is used to gain a more complete understanding of customers, to inform strategy and planning, and to improve the firm’s ability to innovate successfully. The company first employed ethnographic research in the mid nineties to see if the products it sold for business use GLOBAL TRANSLATION, TRANSCREATION & DIGITAL AGENCYABOUTSECTORSTECHNOLOGYCONTACTRETAILTRAVEL The State of Localisation Report 2020. TranslateMedia releases research report identifying localisation opportunities and challenges for global online retailers. In this report, we look at six key areas of localisation best practice that retailers should aim to master in order to maximise their international potential. Download. THE RISE OF GENDER NEUTRALITY AND ITS IMPACT ON LANGUAGE Home » Blog » The Rise of Gender Neutrality and its Impact on Language. March 19, 2018. Gender stereotyping is one of the most talked about topics in gender politics today, as attitudes surrounding gender roles in the West begin to change. Take the gendering of children’s toys, for instance. Walk down the aisles of popular toystores around
DOES LANGUAGE AFFECT OUR WORLD VIEW? 2. Tagalog speakers and the pronoun ‘we’. Tagalog speakers in the Philippines have three distinct words for the pronoun ‘we’: kita, meaning ‘just the two of us, me and you’, tayo, which means ‘me and you and someone else’ and kami, which can be translated as ‘me and someone else, but not you’. 3. To take the blame in English HOW TO WRITE AN EFFECTIVE TRANSLATION BRIEFSEE MORE ONTRANSLATEMEDIA.COM
HOW CULTURE INFLUENCES CONSUMER PURCHASING DECISIONS Sometimes, it’s really obvious how culture influences buying behaviour. Cultural prohibitions against consuming products such as alcohol or meat, or cultural preferences for styles of clothing, make it easy to understand some buying patterns. Cultural behaviours, such as household size or the role of women in managing households, also HOW VOLKSWAGEN BECAME THE WORLD'S LARGEST CAR MANUFACTURER Home » Blog » How Volkswagen Became the World’s Largest Car Manufacturer. July 30, 2015. Now the biggest-selling car manufacturer in the world, Volkswagen Group has seen a wealth of success since its uncertain beginnings in inter-war Germany. The brand has endured desperate periods of economic crisis and enjoyed huge accomplishmentsin
HOW TO DESCRIBE "LUXURY" 2. Signature. The terms “signature” is widely used in the fashion press in relation to items that brands are renown for. For instance, Burberry is best known for the tartan pattern and tan trench coats that represent the brand’s luxurious feel while Louis Vuitton’s signature product is the famous bag with interlocking L and V andfloral patterns.
UNDERSTANDING CULTURAL BARRIERS TO INTERNATIONAL NEGOTIATIONSSEE MORE ON TRANSLATEMEDIA.COM UNDERSTANDING INDIAN CONSUMERS’ UNIQUE APPROACH TO LUXURY India might be comparable to China in terms of market size, growth and complexity but it doesn’t have a comparable appetite for luxury goods. China presently represents around a third of the world market for luxury retail. By contrast, India’s luxury goods market is just7%
HOW BIG BRANDS USE ETHNOGRAPHY FOR IN-DEPTH CUSTOMER INSIGHT Intel: the world’s largest corporate ethnographer. At Intel, ethnography is used to gain a more complete understanding of customers, to inform strategy and planning, and to improve the firm’s ability to innovate successfully. The company first employed ethnographic research in the mid nineties to see if the products it sold for business use 9 KEY FACTORS TO CONSIDER WHEN LOCALISING YOUR WEBSITE FOR In this article, we’ll discuss not only why you should localise your website, but take a deep dive into 9 key factors you need to consider, including: Content Creation. International SEO. Cultural sensitivity. Pricing, currency and payment methods. Times and dates. Numeric formats, weights and measurements. 7 THINGS TO CONSIDER BEFORE YOU APPROACH A LANGUAGE Below are some common factors to consider before you approach a language service provider: Identify where your traffic is coming from. Specify a language convention. Consider the cultural impact of imagery. Identify the types of content you want to translate. Choose a robust, multilingual CMS. Select a reliable web hosting solution. 5 WAYS TO IMPLEMENT MULTILINGUAL CALL CENTRE SUPPORT In this article, Sam O’Brien from RingCentral outlines five ways to implement multilingual call centre support for business with international customers. Internal language support. This informal approach is found in call centres with a limited budget which lacks established bilingual or multilingual support. It involves making useof a member
JAPANESE MEDICAL TRANSLATION AGENCY Chinese (Simplified) Spanish (US) Japanese Medical Translation. Our Japanese medical translation teams have been carefully vetted and put together – ensuring that we cover a broad range of areas in the medical industry. The strength and breadth of our team allows us to assign your work to translators with the exact the skill sets and COPING WITH CULTURE SHOCK: THE FIVE STAGES 1. The honeymoon stage. An expat in the early days of their time abroad is likely to find everything about their new environment to be charming and exciting. This is before the difference in their environment starts to really impact on their lifestyle. 2. Thedistress stage.
UNDERSTANDING CULTURAL BARRIERS TO INTERNATIONAL NEGOTIATIONS The language barrier may be an obvious issue for international negotiations, but ignoring cultural differences can make or break the deal. There’s potential for things to go wrong if two parties don’t get off on the right foot. Understanding the cultural nuances of a potential business partner can range from differences in bodylanguage and
THE ECONOMIC COST OF A LACK OF LANGUAGE SKILLS It’s thought that the UK’s language skills deficit could be costing us up to £48 billion each year – that’s according to the Department of Business, Innovation and Skills.. Employers are certainly noticing the skills deficit. According to a CBI study, although 70% of UK businesses value language skills only 36% are satisfied with those they have in their workforce. CAN ENGLISH CONTINUE TO BE A DOMINANT GLOBAL LANGUAGE? English is one of the world’s most widely spoken languages. It’s used as the global language of business and is often a common link when two people that speak different languages communicate with each other. In fact, The British Council estimates that English is spoken by around 1.75 billion people – almost a quarter of the world’s HOW PINDUODUO BECAME THE LATEST CHINESE ECOMMERCE SUCCESS A low-margin approach. Targeting these lower-income households and offering hugely discounted goods is a low-margin business model. The average basket size on Pinduoduo is only around $6 – about a tenth of the average basket size of its more upmarket rival JD.com. But UNDERSTANDING THE 6 DIMENSIONS OF UK CULTURE Psychologist Dr. Geert Hofstede published his cultural dimensions model at the end of the 1970s, based on a decade of research into IBM employees in 50 countries worldwide. Since then, it’s become an internationally recognised standard for understanding cultural differences and the basis for much work-orientated cultural training. GLOBAL TRANSLATION, TRANSCREATION & DIGITAL AGENCYABOUTSECTORSTECHNOLOGYCONTACTRETAILTRAVEL The State of Localisation Report 2020. TranslateMedia releases research report identifying localisation opportunities and challenges for global online retailers. In this report, we look at six key areas of localisation best practice that retailers should aim to master in order to maximise their international potential. Download. 5 WAYS TO IMPLEMENT MULTILINGUAL CALL CENTRE SUPPORT In this article, Sam O’Brien from RingCentral outlines five ways to implement multilingual call centre support for business with international customers. Internal language support. This informal approach is found in call centres with a limited budget which lacks established bilingual or multilingual support. It involves making useof a member
HOW PINDUODUO BECAME THE LATEST CHINESE ECOMMERCE SUCCESS A low-margin approach. Targeting these lower-income households and offering hugely discounted goods is a low-margin business model. The average basket size on Pinduoduo is only around $6 – about a tenth of the average basket size of its more upmarket rival JD.com. But TERMINOLOGY MANAGEMENT AND WHY IT MATTERS Terminology management is also a way for clients to get involved in guiding the translation project and ensure accuracy. This is a two-way process: it’s valuable for the translation team to be able to work with the client on reaching an agreement for the best terms to use. 7 THINGS TO CONSIDER BEFORE YOU APPROACH A LANGUAGE Below are some common factors to consider before you approach a language service provider: Identify where your traffic is coming from. Specify a language convention. Consider the cultural impact of imagery. Identify the types of content you want to translate. Choose a robust, multilingual CMS. Select a reliable web hosting solution. THE ROLE OF ARTIFICIAL INTELLIGENCE IN LUXURY FASHION The next paradigm shift that the fashion industry is facing is the advent of AI. With artificial intelligence set to replace human interaction in many business-to-consumer encounters, how will the luxury industry adapt to new modes of service? IBM predicts that by 2020 up to 85% of all business-to-customer interaction will be managedusing AI
HOW VOLKSWAGEN BECAME THE WORLD'S LARGEST CAR MANUFACTURER Home » Blog » How Volkswagen Became the World’s Largest Car Manufacturer. July 30, 2015. Now the biggest-selling car manufacturer in the world, Volkswagen Group has seen a wealth of success since its uncertain beginnings in inter-war Germany. The brand has endured desperate periods of economic crisis and enjoyed huge accomplishmentsin
HOW THE JEWELLERY INDUSTRY IS EMBRACING SUSTAINABILITYSEE MORE ONTRANSLATEMEDIA.COM
UNDERSTANDING INDIAN CONSUMERS’ UNIQUE APPROACH TO LUXURY India might be comparable to China in terms of market size, growth and complexity but it doesn’t have a comparable appetite for luxury goods. China presently represents around a third of the world market for luxury retail. By contrast, India’s luxury goods market is just7%
HOW CULTURE IS IMPORTANT IN LANGUAGE LEARNING The Center for Advanced Research on Language Acquisition defines culture as “The shared patterns of behaviors and interactions, cognitive constructs and effective understanding that are learned through a process of socialization. These shared patterns identify the members of a culture group while also distinguishing those of anothergroup.”.
GLOBAL TRANSLATION, TRANSCREATION & DIGITAL AGENCYABOUTSECTORSTECHNOLOGYCONTACTRETAILTRAVEL The State of Localisation Report 2020. TranslateMedia releases research report identifying localisation opportunities and challenges for global online retailers. In this report, we look at six key areas of localisation best practice that retailers should aim to master in order to maximise their international potential. Download. 5 WAYS TO IMPLEMENT MULTILINGUAL CALL CENTRE SUPPORT In this article, Sam O’Brien from RingCentral outlines five ways to implement multilingual call centre support for business with international customers. Internal language support. This informal approach is found in call centres with a limited budget which lacks established bilingual or multilingual support. It involves making useof a member
HOW PINDUODUO BECAME THE LATEST CHINESE ECOMMERCE SUCCESS A low-margin approach. Targeting these lower-income households and offering hugely discounted goods is a low-margin business model. The average basket size on Pinduoduo is only around $6 – about a tenth of the average basket size of its more upmarket rival JD.com. But TERMINOLOGY MANAGEMENT AND WHY IT MATTERS Terminology management is also a way for clients to get involved in guiding the translation project and ensure accuracy. This is a two-way process: it’s valuable for the translation team to be able to work with the client on reaching an agreement for the best terms to use. 7 THINGS TO CONSIDER BEFORE YOU APPROACH A LANGUAGE Below are some common factors to consider before you approach a language service provider: Identify where your traffic is coming from. Specify a language convention. Consider the cultural impact of imagery. Identify the types of content you want to translate. Choose a robust, multilingual CMS. Select a reliable web hosting solution. THE ROLE OF ARTIFICIAL INTELLIGENCE IN LUXURY FASHION The next paradigm shift that the fashion industry is facing is the advent of AI. With artificial intelligence set to replace human interaction in many business-to-consumer encounters, how will the luxury industry adapt to new modes of service? IBM predicts that by 2020 up to 85% of all business-to-customer interaction will be managedusing AI
HOW VOLKSWAGEN BECAME THE WORLD'S LARGEST CAR MANUFACTURER Home » Blog » How Volkswagen Became the World’s Largest Car Manufacturer. July 30, 2015. Now the biggest-selling car manufacturer in the world, Volkswagen Group has seen a wealth of success since its uncertain beginnings in inter-war Germany. The brand has endured desperate periods of economic crisis and enjoyed huge accomplishmentsin
HOW THE JEWELLERY INDUSTRY IS EMBRACING SUSTAINABILITYSEE MORE ONTRANSLATEMEDIA.COM
UNDERSTANDING INDIAN CONSUMERS’ UNIQUE APPROACH TO LUXURY India might be comparable to China in terms of market size, growth and complexity but it doesn’t have a comparable appetite for luxury goods. China presently represents around a third of the world market for luxury retail. By contrast, India’s luxury goods market is just7%
HOW CULTURE IS IMPORTANT IN LANGUAGE LEARNING The Center for Advanced Research on Language Acquisition defines culture as “The shared patterns of behaviors and interactions, cognitive constructs and effective understanding that are learned through a process of socialization. These shared patterns identify the members of a culture group while also distinguishing those of anothergroup.”.
DOES LANGUAGE AFFECT OUR WORLD VIEW? 2. Tagalog speakers and the pronoun ‘we’. Tagalog speakers in the Philippines have three distinct words for the pronoun ‘we’: kita, meaning ‘just the two of us, me and you’, tayo, which means ‘me and you and someone else’ and kami, which can be translated as ‘me and someone else, but not you’. 3. To take the blame in English JAPANESE MEDICAL TRANSLATION AGENCY Chinese (Simplified) Spanish (US) Japanese Medical Translation. Our Japanese medical translation teams have been carefully vetted and put together – ensuring that we cover a broad range of areas in the medical industry. The strength and breadth of our team allows us to assign your work to translators with the exact the skill sets and QUALITY STANDARDS IN TRANSLATION Quality standards can help you assess the quality of the translation services on offer. But whilst these are helpful to understand that a translation service follows adequate procedures, it’s also important to work with your translation team to ensure a successful outcome to each project. Although a translator may follow all the right HOW VOLKSWAGEN BECAME THE WORLD'S LARGEST CAR MANUFACTURER Home » Blog » How Volkswagen Became the World’s Largest Car Manufacturer. July 30, 2015. Now the biggest-selling car manufacturer in the world, Volkswagen Group has seen a wealth of success since its uncertain beginnings in inter-war Germany. The brand has endured desperate periods of economic crisis and enjoyed huge accomplishmentsin
PROFESSIONAL NORWEGIAN TRANSLATION AGENCY Norwegian translation services. Norwegian is spoken by almost all of Norway’s population of over 5 million people. You’ll also find a substantial amount of Norwegian spoken in both Denmark and Sweden due to the mutual intelligibility of Denmark, Sweden and Norway whichallows for a
CAN ENGLISH CONTINUE TO BE A DOMINANT GLOBAL LANGUAGE? English is one of the world’s most widely spoken languages. It’s used as the global language of business and is often a common link when two people that speak different languages communicate with each other. In fact, The British Council estimates that English is spoken by around 1.75 billion people – almost a quarter of the world’s TRANSCREATION: JAMAICAN VS. STANDARD ENGLISH The term transcreation was coined in 1960, when an expression for the description of a translation of creative and copy was needed. According to the Oxford English Dictionary (2000-: s.v. transcreate, v.), the word transcreate means to ‘create by or in the way of transmission’. Indeed, transcreation is not a word-for-wordtranslation, but
IS SOCIAL MEDIA REPLACING THE NEED FOR TV NEWS? Technology has played a pivotal role in the evolution of the news and media industry in the last 20 years. Digital ads dominate the advertising marketplace, traditional newspaper and magazine circulations have dwindled and TV news broadcasters can no longer rely on the large audiences they used to reach in the past.. Print media publications including The Guardian, Daily Mail and The HOW BIG BRANDS USE ETHNOGRAPHY FOR IN-DEPTH CUSTOMER INSIGHT Intel: the world’s largest corporate ethnographer. At Intel, ethnography is used to gain a more complete understanding of customers, to inform strategy and planning, and to improve the firm’s ability to innovate successfully. The company first employed ethnographic research in the mid nineties to see if the products it sold for business use DIVERSITY MARKETING: WHO'S DOING IT? Diversity marketing (or in-culture marketing) is an approach that recognizes the influence of cultural programming, suggesting that different communication methods be used to best reach diverse groups, rather than operating a one-size-fits-all approach. It acknowledges that, even within one culture, audiences will have differentexperiences and
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Inconsistent fact-checking with non-English content seems to be a major issue for social media platforms. But how can they tackle this frustrating problem? HOW TO IDENTIFY THE BEST MARKETS FOR ECOMMERCE EXPANSION OPPORTUNITIES* __ May 14, 2021
When it comes to eCommerce expansion, how do you identify which market is the right one for your business to expand into?TESTIMONIALS
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It is vital we can rely on a swift, and most importantly, accurate translation service to provide ‘localized’ marketing targeted at our European customers, and TranslateMedia do this to the highestcaliber!
Sporting Bet Rob
TranslateMedia has provided excellent quality translations for a big global project. Everyone is extremely friendly and they always adhere to timings. Definitely recommend!Hearst Julia
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THE STATE OF LOCALISATION REPORT 2020 TranslateMedia releases research report identifying localisation opportunities and challenges for global online retailers. In this report, we look at six key areas of localisation best practice that retailers should aim to master in order to maximise their international potential.Download
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