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SALLY LEHRMAN
Sally Lehrman, an award-winning journalist, founded and leads The Trust Project, an international collaboration that she began building in 2014 to strengthen public confidence in the news through accountability and transparency.The consortium, which involves about 100 news organizations, has created a set of digital standards called “Trust Indicators” that help the public and news HOME | THE TRUST PROJECTABOUTFAQSRESOURCESNEWSPLEDGECONTACT We Stand for Integrity. Look for our 8 Trust Indicators, now presented on hundreds of news sites.They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist’s expertise, and more. ABOUT | THE TRUST PROJECT The Trust Project set off on in-depth interviews asking people what they valued in news, when they trusted it, and when they didn’t. Now, with hundreds of news partners and alignment with leading digital platforms, The Trust Project leads the way in news transparency NEWS | THE TRUST PROJECT May 30, 2019 (PACIFICA, Calif.) – The Trust Project, a global effort to address misinformation and the crisis of trust in news, announced today that it is spinning off as an independent nonprofit organization with $2.25 million in total gifts from Craig Newmark Philanthropies, Facebook and the Democracy Fund. RESOURCES | THE TRUST PROJECT The 8 Trust Indicators can be a great tool to add to lesson plans on identifying trustworthy sources and discerning real journalism from disinformation. Below are some materials that can get you started. Statement of Principles. The Trust Indicators and their attributes, explained (clickable chart) JOIN | THE TRUST PROJECT The Trust Project is a consortium of verified news organizations. We also work with external collaborators involved in supporting or distributing trustworthy news. As an individual who cares about trustworthy news, your support is crucial. Share on social #TheTrustProject and OUR TEAM | THE TRUST PROJECT Brazil Co-Lead. Angela Pimenta is the coordinator of Projeto Credibilidade, the Brazilian chapter of the Trust Project. She holds a Masters in Journalism form Columbia University (2001) and is a candidate at the Media and Technology PhD program of Universidade Estadual Paulista (Unesp). #TRUSTEDJOURNALISM WHO WE ARE The Trust Project is dedicated to restoring the trusted role of the press in serving the public good. A California nonprofit corporation, it operates as an international consortium of news organizations building transparency standards and working with news distributors to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make #TRUSTEDJOURNALISM TRUST INDICATORS Remember to post with our campaign hashtag, #TrustedJournalism! Download the :15 second video. Our thanks to The Economist Educational Foundation for their work on making the Trust Project Indicators accessible to young people. You can find their news literacy toolkit here. Learn more about the 8 Trust Indicators and The Trust Project. THE TRUST INDICATORS AND THEIR ATTRIBUTES The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.SALLY LEHRMAN
Sally Lehrman, an award-winning journalist, founded and leads The Trust Project, an international collaboration that she began building in 2014 to strengthen public confidence in the news through accountability and transparency.The consortium, which involves about 100 news organizations, has created a set of digital standards called “Trust Indicators” that help the public and news OUR TEAM | THE TRUST PROJECT Brazil Co-Lead. Angela Pimenta is the coordinator of Projeto Credibilidade, the Brazilian chapter of the Trust Project. She holds a Masters in Journalism form Columbia University (2001) and is a candidate at the Media and Technology PhD program of Universidade Estadual Paulista (Unesp). CONTACT | THE TRUST PROJECT The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.NEWS ORGANIZATION
The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. REPORT: FOUR INSIGHTS FROM NEW TRUST PROJECT USER RESEARCH The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. FREQUENTLY ASKED QUESTIONS The Trust Project is an international consortium of news organizations promoting standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. We apply a user-centered design process.TRUST PROTOCOL MVP
The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. #TRUSTEDJOURNALISM SHARE THE CAMPAIGN Below are Public Service Announcement videos and images (PSAs) you can share with your friends to help them seek trustworthy, ethical news and information. Download each asset individually using the links below, or browse the full Social Media Toolkit. Remember to post with our campaign hashtag, #TrustedJournalism! Download :15 second video. BACKSTORY: TRUST INDICATORS JOURNEY Based on in-depth interviews with users, senior news executives in the Trust Project consortium built a list of indicators of trustworthy news. Collaborators from 20 news organizations reviewed these indicators and selected a priority set of eight Trust Indicators, which we call the Trust Protocol, at our Trust Project Summit in NewYork.
TRUST PROJECT SUMMIT REPORT The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. TRUST INDICATORS BOOST READERS’ PERCEPTIONS OF NEWS The Trust Indicators enhanced user perceptions that the Mirror journalists are trustworthy (by 9 percent), and that they are honest about the sources behind their stories (by 10 percent). The Mirror also saw a 5 percent increase in the number of people who said that the site is a trustworthy source of news, and that it “separatesnews from
HOME | THE TRUST PROJECTABOUTFAQSRESOURCESNEWSPLEDGECONTACT We Stand for Integrity. Look for our 8 Trust Indicators, now presented on hundreds of news sites.They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist’s expertise, and more. ABOUT | THE TRUST PROJECT The Trust Project set off on in-depth interviews asking people what they valued in news, when they trusted it, and when they didn’t. Now, with hundreds of news partners and alignment with leading digital platforms, The Trust Project leads the way in news transparency NEWS | THE TRUST PROJECT May 30, 2019 (PACIFICA, Calif.) – The Trust Project, a global effort to address misinformation and the crisis of trust in news, announced today that it is spinning off as an independent nonprofit organization with $2.25 million in total gifts from Craig Newmark Philanthropies, Facebook and the Democracy Fund. JOIN | THE TRUST PROJECT The Trust Project is a consortium of verified news organizations. We also work with external collaborators involved in supporting or distributing trustworthy news. As an individual who cares about trustworthy news, your support is crucial. Share on social #TheTrustProject and RESOURCES | THE TRUST PROJECT The 8 Trust Indicators can be a great tool to add to lesson plans on identifying trustworthy sources and discerning real journalism from disinformation. Below are some materials that can get you started. Statement of Principles. The Trust Indicators and their attributes, explained (clickable chart) #TRUSTEDJOURNALISM WHO WE ARE The Trust Project is dedicated to restoring the trusted role of the press in serving the public good. A California nonprofit corporation, it operates as an international consortium of news organizations building transparency standards and working with news distributors to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make THE TRUST INDICATORS AND THEIR ATTRIBUTES The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.TRUST PROTOCOL MVP
The Trust Project. The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. It was founded and is led by FREQUENTLY ASKED QUESTIONS The Trust Project is an international consortium of news organizations promoting standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. We apply a user-centered design process.SALLY LEHRMAN
Sally Lehrman, an award-winning journalist, founded and leads The Trust Project, an international collaboration that she began building in 2014 to strengthen public confidence in the news through accountability and transparency.The consortium, which involves about 100 news organizations, has created a set of digital standards called “Trust Indicators” that help the public and news HOME | THE TRUST PROJECTABOUTFAQSRESOURCESNEWSPLEDGECONTACT We Stand for Integrity. Look for our 8 Trust Indicators, now presented on hundreds of news sites.They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist’s expertise, and more. ABOUT | THE TRUST PROJECT The Trust Project set off on in-depth interviews asking people what they valued in news, when they trusted it, and when they didn’t. Now, with hundreds of news partners and alignment with leading digital platforms, The Trust Project leads the way in news transparency NEWS | THE TRUST PROJECT May 30, 2019 (PACIFICA, Calif.) – The Trust Project, a global effort to address misinformation and the crisis of trust in news, announced today that it is spinning off as an independent nonprofit organization with $2.25 million in total gifts from Craig Newmark Philanthropies, Facebook and the Democracy Fund. JOIN | THE TRUST PROJECT The Trust Project is a consortium of verified news organizations. We also work with external collaborators involved in supporting or distributing trustworthy news. As an individual who cares about trustworthy news, your support is crucial. Share on social #TheTrustProject and RESOURCES | THE TRUST PROJECT The 8 Trust Indicators can be a great tool to add to lesson plans on identifying trustworthy sources and discerning real journalism from disinformation. Below are some materials that can get you started. Statement of Principles. The Trust Indicators and their attributes, explained (clickable chart) #TRUSTEDJOURNALISM WHO WE ARE The Trust Project is dedicated to restoring the trusted role of the press in serving the public good. A California nonprofit corporation, it operates as an international consortium of news organizations building transparency standards and working with news distributors to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make THE TRUST INDICATORS AND THEIR ATTRIBUTES The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.TRUST PROTOCOL MVP
The Trust Project. The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. It was founded and is led by FREQUENTLY ASKED QUESTIONS The Trust Project is an international consortium of news organizations promoting standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. We apply a user-centered design process.SALLY LEHRMAN
Sally Lehrman, an award-winning journalist, founded and leads The Trust Project, an international collaboration that she began building in 2014 to strengthen public confidence in the news through accountability and transparency.The consortium, which involves about 100 news organizations, has created a set of digital standards called “Trust Indicators” that help the public and news RESOURCES | THE TRUST PROJECT The 8 Trust Indicators can be a great tool to add to lesson plans on identifying trustworthy sources and discerning real journalism from disinformation. Below are some materials that can get you started. Statement of Principles. The Trust Indicators and their attributes, explained (clickable chart) CONTACT | THE TRUST PROJECT The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. OUR TEAM | THE TRUST PROJECT Brazil Co-Lead. Angela Pimenta is the coordinator of Projeto Credibilidade, the Brazilian chapter of the Trust Project. She holds a Masters in Journalism form Columbia University (2001) and is a candidate at the Media and Technology PhD program of Universidade Estadual Paulista (Unesp). #TRUSTEDJOURNALISM TRUST INDICATORS Remember to post with our campaign hashtag, #TrustedJournalism! Download the :15 second video. Our thanks to The Economist Educational Foundation for their work on making the Trust Project Indicators accessible to young people. You can find their news literacy toolkit here. Learn more about the 8 Trust Indicators and The Trust Project.NEWS ORGANIZATION
The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. REPORT: FOUR INSIGHTS FROM NEW TRUST PROJECT USER RESEARCH The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. #TRUSTEDJOURNALISM SHARE THE CAMPAIGN Below are Public Service Announcement videos and images (PSAs) you can share with your friends to help them seek trustworthy, ethical news and information. Download each asset individually using the links below, or browse the full Social Media Toolkit. Remember to post with our campaign hashtag, #TrustedJournalism! Download :15 second video. VOLUNTEER - SURVEY QUESTIONS The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. TRUST PROJECT SUMMIT REPORT The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. TRUST INDICATORS BOOST READERS’ PERCEPTIONS OF NEWS The Trust Indicators enhanced user perceptions that the Mirror journalists are trustworthy (by 9 percent), and that they are honest about the sources behind their stories (by 10 percent). The Mirror also saw a 5 percent increase in the number of people who said that the site is a trustworthy source of news, and that it “separatesnews from
HOME | THE TRUST PROJECTABOUTFAQSRESOURCESNEWSPLEDGECONTACT We Stand for Integrity. Look for our 8 Trust Indicators, now presented on hundreds of news sites.They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist’s expertise, and more. ABOUT | THE TRUST PROJECTNORTHWESTERN TRUSTPROJECT TRUST BMCTHE NORTHWESTERN TRUST COMPANYVIDEOS ON TRUST The Trust Project set off on in-depth interviews asking people what they valued in news, when they trusted it, and when they didn’t. Now, with hundreds of news partners and alignment with leading digital platforms, The Trust Project leads the way in news transparency NEWS | THE TRUST PROJECTWHAT IS THE TRUST MODELPROJECT TRUST BMCNORTHWESTERN TRUSTVIDEOS ON TRUSTTHE NORTHWESTERN TRUST COMPANYPROJECT TRUST BOSTON May 30, 2019 (PACIFICA, Calif.) – The Trust Project, a global effort to address misinformation and the crisis of trust in news, announced today that it is spinning off as an independent nonprofit organization with $2.25 million in total gifts from Craig Newmark Philanthropies, Facebook and the Democracy Fund. JOIN | THE TRUST PROJECTWHAT IS THE TRUST MODELPROJECT TRUST BMCNORTHWESTERN TRUSTVIDEOS ON TRUSTTHE NORTHWESTERN TRUST COMPANYKELLOGG TRUST PROJECT The Trust Project is a consortium of verified news organizations. We also work with external collaborators involved in supporting or distributing trustworthy news. As an individual who cares about trustworthy news, your support is crucial. Share on social #TheTrustProject and RESOURCES | THE TRUST PROJECTNORTHWESTERN TRUSTPROJECT TRUST BMCVIDEOS ON TRUSTBUILDING TRUST IN PROJECT MANAGEMENT The 8 Trust Indicators can be a great tool to add to lesson plans on identifying trustworthy sources and discerning real journalism from disinformation. Below are some materials that can get you started. Statement of Principles. The Trust Indicators and their attributes, explained (clickable chart) #TRUSTEDJOURNALISM WHO WE ARE The Trust Project is dedicated to restoring the trusted role of the press in serving the public good. A California nonprofit corporation, it operates as an international consortium of news organizations building transparency standards and working with news distributors to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make THE TRUST INDICATORS AND THEIR ATTRIBUTES The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.TRUST PROTOCOL MVP
The Trust Project. The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. It was founded and is led by FREQUENTLY ASKED QUESTIONS The Trust Project is an international consortium of news organizations promoting standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. We apply a user-centered design process.SALLY LEHRMAN
Sally Lehrman, an award-winning journalist, founded and leads The Trust Project, an international collaboration that she began building in 2014 to strengthen public confidence in the news through accountability and transparency.The consortium, which involves about 100 news organizations, has created a set of digital standards called “Trust Indicators” that help the public and news HOME | THE TRUST PROJECTABOUTFAQSRESOURCESNEWSPLEDGECONTACT We Stand for Integrity. Look for our 8 Trust Indicators, now presented on hundreds of news sites.They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist’s expertise, and more. ABOUT | THE TRUST PROJECTNORTHWESTERN TRUSTPROJECT TRUST BMCTHE NORTHWESTERN TRUST COMPANYVIDEOS ON TRUST The Trust Project set off on in-depth interviews asking people what they valued in news, when they trusted it, and when they didn’t. Now, with hundreds of news partners and alignment with leading digital platforms, The Trust Project leads the way in news transparency NEWS | THE TRUST PROJECTWHAT IS THE TRUST MODELPROJECT TRUST BMCNORTHWESTERN TRUSTVIDEOS ON TRUSTTHE NORTHWESTERN TRUST COMPANYPROJECT TRUST BOSTON May 30, 2019 (PACIFICA, Calif.) – The Trust Project, a global effort to address misinformation and the crisis of trust in news, announced today that it is spinning off as an independent nonprofit organization with $2.25 million in total gifts from Craig Newmark Philanthropies, Facebook and the Democracy Fund. JOIN | THE TRUST PROJECTWHAT IS THE TRUST MODELPROJECT TRUST BMCNORTHWESTERN TRUSTVIDEOS ON TRUSTTHE NORTHWESTERN TRUST COMPANYKELLOGG TRUST PROJECT The Trust Project is a consortium of verified news organizations. We also work with external collaborators involved in supporting or distributing trustworthy news. As an individual who cares about trustworthy news, your support is crucial. Share on social #TheTrustProject and RESOURCES | THE TRUST PROJECTNORTHWESTERN TRUSTPROJECT TRUST BMCVIDEOS ON TRUSTBUILDING TRUST IN PROJECT MANAGEMENT The 8 Trust Indicators can be a great tool to add to lesson plans on identifying trustworthy sources and discerning real journalism from disinformation. Below are some materials that can get you started. Statement of Principles. The Trust Indicators and their attributes, explained (clickable chart) #TRUSTEDJOURNALISM WHO WE ARE The Trust Project is dedicated to restoring the trusted role of the press in serving the public good. A California nonprofit corporation, it operates as an international consortium of news organizations building transparency standards and working with news distributors to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make THE TRUST INDICATORS AND THEIR ATTRIBUTES The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.TRUST PROTOCOL MVP
The Trust Project. The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. It was founded and is led by FREQUENTLY ASKED QUESTIONS The Trust Project is an international consortium of news organizations promoting standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. We apply a user-centered design process.SALLY LEHRMAN
Sally Lehrman, an award-winning journalist, founded and leads The Trust Project, an international collaboration that she began building in 2014 to strengthen public confidence in the news through accountability and transparency.The consortium, which involves about 100 news organizations, has created a set of digital standards called “Trust Indicators” that help the public and news RESOURCES | THE TRUST PROJECT The 8 Trust Indicators can be a great tool to add to lesson plans on identifying trustworthy sources and discerning real journalism from disinformation. Below are some materials that can get you started. Statement of Principles. The Trust Indicators and their attributes, explained (clickable chart) CONTACT | THE TRUST PROJECT The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. OUR TEAM | THE TRUST PROJECT Brazil Co-Lead. Angela Pimenta is the coordinator of Projeto Credibilidade, the Brazilian chapter of the Trust Project. She holds a Masters in Journalism form Columbia University (2001) and is a candidate at the Media and Technology PhD program of Universidade Estadual Paulista (Unesp). #TRUSTEDJOURNALISM TRUST INDICATORS Remember to post with our campaign hashtag, #TrustedJournalism! Download the :15 second video. Our thanks to The Economist Educational Foundation for their work on making the Trust Project Indicators accessible to young people. You can find their news literacy toolkit here. Learn more about the 8 Trust Indicators and The Trust Project.NEWS ORGANIZATION
The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. REPORT: FOUR INSIGHTS FROM NEW TRUST PROJECT USER RESEARCH The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. #TRUSTEDJOURNALISM SHARE THE CAMPAIGN Below are Public Service Announcement videos and images (PSAs) you can share with your friends to help them seek trustworthy, ethical news and information. Download each asset individually using the links below, or browse the full Social Media Toolkit. Remember to post with our campaign hashtag, #TrustedJournalism! Download :15 second video. VOLUNTEER - SURVEY QUESTIONS The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. TRUST PROJECT SUMMIT REPORT The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. TRUST INDICATORS BOOST READERS’ PERCEPTIONS OF NEWS The Trust Indicators enhanced user perceptions that the Mirror journalists are trustworthy (by 9 percent), and that they are honest about the sources behind their stories (by 10 percent). The Mirror also saw a 5 percent increase in the number of people who said that the site is a trustworthy source of news, and that it “separatesnews from
#TrustedJournalism How do you know which news stories youcan trust?
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WE HELP OVER HALF A BILLION PEOPLE EASILY ASSESS THE INTEGRITY OF NEWS WORLDWIDE. AND WE’RE GROWING FAST. > Breaking News Article or Post GOES HERE WE STAND FOR INTEGRITY Look for our 8 Trust Indicators , now presented on hundreds of news sites. They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist’s expertise,and more.
The Trust Project built the Trust Indicators by asking people what they value in the news – and what wins and loses their trust. Then we married their insights with bedrock journalism values to come up with eight core disclosures that every reader, listener and viewer deservesto know.
The Trust Project operates as a consortium of top news companies led by founder and award-winning journalist Sally Lehrman. We are people and
organizations dedicated to restoring the trusted role of the press in serving the public good.Learn More
THE 8 TRUST INDICATORS We asked people what they look for in trusted media – and from their answers, we created ‘Trust Indicators’ for the press to build intonews sites.
BEST PRACTICES
* Who funds the site? What is its mission? * What standards and ethics guide the process of gathering news? * What happens if a journalist has ties to the topic covered? JOURNALIST EXPERTISE* Who made this?
* Are there details about the journalist, including contact information, areas of knowledge and other stories they’ve worked on?TYPE OF WORK
* What is this?
* Do you see story labels with clear definitions to distinguish opinion, analysis and advertiser (or sponsored) content from newsreports?
CITATIONS AND REFERENCES * What is the source? * Does the site tell you where it got its information? * For investigative, controversial or in-depth stories, are you given access to the original materials behind the facts and assertions?METHODS
* Why was it a priority? * For investigations, in-depth or controversial stories, why did theypursue the topic?
* How did they go about the process?LOCALLY SOURCED
* Do they know the community? * Was the reporting done on the scene? * Is there evidence of deep knowledge about the local situation orcommunity?
DIVERSE VOICES
* What are the newsroom’s efforts and commitments to bring in diverse perspectives across social and demographic differences? * Are some communities or perspectives included only in stereotypical ways, or even completely missing?ACTIONABLE FEEDBACK
* What does the site do to engage your help in setting coverage priorities, asking good questions and finding the answers, holding powerful people and institutions accountable and ensuring accuracy? * Can you provide feedback that might provoke, alter or expand astory?
ACROSS THE GLOBE
The Trust Project has global reach like no other. THE TRUST PROJECT NETWORK With more than 200 news sites as partners, The Trust Project continues to champion news transparency and accuracy. Join us today.
HELPING TECH SUPPORT TRUSTWORTHY NEWS The Trust Project is the first to give search engines and social media platforms the consistent technical standards they need to surface reliable, relevant and honest news. Our external tech partners, Google, Facebook and Bing, all use the Trust Indicators in display and behind the scenes.JOIN OUR CAUSE
If you’re a news organization and want to join the Trust Project, use this form to let us know. Learn our requirements in our Resources section.
If you are not a member of the media and appreciate the work we are doing at The Trust Project, follow us on social and share #TheTrustProject with your peers. JOIN THE TRUST PROJECT /#THETRUSTPROJECT
THE TRUST PROJECT
The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices. It was founded and is led by award-winning journalist Sally Lehrman.OUR FUNDERS
Craig Newmark, founder of craigslist, was our original funder, through the Trustworthy Journalism Initiative of Craig Newmark Philanthropies. Google followed with their financial support. Today’s funders also include the Democracy Fund, the John S. and James L. Knight Foundation and Facebook.WAYS TO CONNECT
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