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THE PLAYERS
The Players The online performance marketing industry has three core constituencies: advertisers, networks and publishers. Outsourced program managers (OPMs) and solution providers complete the ecosystem of performance marketing.JOBS | THE PMA
Location: Remote. The Agency Account Executive is an integral part of the agency team. This person will be responsible for the day-to-day management of our marketer’s affiliate programs. Through cultivating & maintaining a strong relationship with the client, the Agency Account Executive will be tasked with executing a program strategy MEET THE BOARD OF DIRECTORS Mike Allen. Mike Allen is a charter member of the Performance Marketing Association, has served on two PMA councils and is currently on the Board of Directors. He has been involved in affiliate marketing since 1999 as the founder and “Chief Executive Shopper” at Shopping-Bargains® where he was a finalist for the LinkShare GoldenLink
WHAT YOU SHOULD KNOW ABOUT PERFORMANCE MARKETING What You Should Know About Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead orclick.
THE BENEFITS OF PERFORMANCE MARKETING The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in WHAT IS AN INCREMENTAL SALE? JebCommerce is a Corporate Member of the Performance Marketing Association.. I have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest.. Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow INTERNET SALES TAX REFORM THE GDPR AND AFFILIATE MARKETING: WHAT YOU NEED TO KNOW The General Data Protection Regulation (GDPR) is a set of data protection regulations (binding legislative acts) governing the use of personal data across the European Union (EU). It takes effect May 25, 2018. Even if your business is not located in the EU, you must comply with the GDPR rules if you “offer goods or services to, or monitorthe
AFFILIATE MARKETING AND ITP 2.0 (NEWS AND UPDATES) Affiliate Marketing and ITP 2.0 (News and Updates) Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking. PERFORMANCE MARKETING ASSOCIATION The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets andbig
THE PLAYERS
The Players The online performance marketing industry has three core constituencies: advertisers, networks and publishers. Outsourced program managers (OPMs) and solution providers complete the ecosystem of performance marketing.JOBS | THE PMA
Location: Remote. The Agency Account Executive is an integral part of the agency team. This person will be responsible for the day-to-day management of our marketer’s affiliate programs. Through cultivating & maintaining a strong relationship with the client, the Agency Account Executive will be tasked with executing a program strategy MEET THE BOARD OF DIRECTORS Mike Allen. Mike Allen is a charter member of the Performance Marketing Association, has served on two PMA councils and is currently on the Board of Directors. He has been involved in affiliate marketing since 1999 as the founder and “Chief Executive Shopper” at Shopping-Bargains® where he was a finalist for the LinkShare GoldenLink
WHAT YOU SHOULD KNOW ABOUT PERFORMANCE MARKETING What You Should Know About Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead orclick.
THE BENEFITS OF PERFORMANCE MARKETING The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in WHAT IS AN INCREMENTAL SALE? JebCommerce is a Corporate Member of the Performance Marketing Association.. I have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest.. Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow INTERNET SALES TAX REFORM THE GDPR AND AFFILIATE MARKETING: WHAT YOU NEED TO KNOW The General Data Protection Regulation (GDPR) is a set of data protection regulations (binding legislative acts) governing the use of personal data across the European Union (EU). It takes effect May 25, 2018. Even if your business is not located in the EU, you must comply with the GDPR rules if you “offer goods or services to, or monitorthe
AFFILIATE MARKETING AND ITP 2.0 (NEWS AND UPDATES) Affiliate Marketing and ITP 2.0 (News and Updates) Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking.JOIN THE PMA TODAY
Join the PMA Today. PMA membership provides you up-to-date access on the industry's top issues, as well as opportunities to network and connect with industry leaders. Our main areas of focus include: Thought Leadership, Advocacy, Best Practices, and Special InterestGroups.
PMA MEMBER RESOURCES PMA Member Resources Whether you’re an advertiser, publisher, network or agency, the PMA is committed to making sure your voice is heard on issues facing the industry, to help set standards and to illustrate the benefits of performance marketing to a broader businessaudience.
JOBS | THE PMA
Location: Remote. The Agency Account Executive is an integral part of the agency team. This person will be responsible for the day-to-day management of our marketer’s affiliate programs. Through cultivating & maintaining a strong relationship with the client, the Agency Account Executive will be tasked with executing a program strategy REGULATION | THE PMA Regulation | The PMA. Regulation. Advertising industries have been regulated for many years, and throughout the world, to protect the interests of consumers and relevant industry members. Various areas of online advertising have also been regulated, such as with the CAN-SPAM Act, offering protection against spam. WATCH VIDEO REPLAYS FROM VIRTUAL CONFERENCE The PMA held its first virtual conference in April, and the feedback has been terrific!I sincerely thank all of our PMA members who contributed their time and expertise for the good of our industry. Because the content was so great, we wanted to find a way for people to continue to be able to watch the presentations.PMA FREE DOWNLOADS
PMA Free Downloads. Thank you for your interest in the Performance Marketing Association resources. We strive to provide valuable information for our industry. Below is a list of all the free PMA downloads to view/download. We hope that you will confirm signing up for our mailing list to continue to get free access to downloads inthe future!
FOR PUBLISHERS
For Publishers. Performance marketing, also known as affiliate marketing, is a great way for people to make money online. However, it isn’t a ‘get rich quick’ scheme. Being a performance-based publisher takes work, time, dedication and persistence. Becoming a publisher (also known as an affiliate) gives you the opportunity to: MEET THE BOARD OF DIRECTORS Mike Allen. Mike Allen is a charter member of the Performance Marketing Association, has served on two PMA councils and is currently on the Board of Directors. He has been involved in affiliate marketing since 1999 as the founder and “Chief Executive Shopper” at Shopping-Bargains® where he was a finalist for the LinkShare GoldenLink
INTERNET SALES TAX REFORM The Performance Marketing Association is actively lobbying in support of the Marketplace Fairness Act, first passed by the US Senate on May 6, 2013. This federal bill, which has been revived several times, will pave the way for the collection of sales tax on Internet sales, and will reverse the severe damage to small online businesses caused byBRANDVERITY
David Naffziger BrandVerity protects online brands and their trademarks from abuse, misrepresentation and fraud. Affiliate Managers, Agencies and Affiliate Networks use BrandVerity’s software tools each day to monitor the online activities of affiliates, partners and other businesses. Armed with that information, BrandVerity clients ensure compliance more PERFORMANCE MARKETING ASSOCIATION The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets andbig
JOIN THE PMA TODAY
Join the PMA Today. PMA membership provides you up-to-date access on the industry's top issues, as well as opportunities to network and connect with industry leaders. Our main areas of focus include: Thought Leadership, Advocacy, Best Practices, and Special InterestGroups.
THE PLAYERS
The Players The online performance marketing industry has three core constituencies: advertisers, networks and publishers. Outsourced program managers (OPMs) and solution providers complete the ecosystem of performance marketing.JOBS | THE PMA
Location: Remote. The Agency Account Executive is an integral part of the agency team. This person will be responsible for the day-to-day management of our marketer’s affiliate programs. Through cultivating & maintaining a strong relationship with the client, the Agency Account Executive will be tasked with executing a program strategy WHAT YOU SHOULD KNOW ABOUT PERFORMANCE MARKETING What You Should Know About Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead orclick.
THE BENEFITS OF PERFORMANCE MARKETING The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in WHAT IS AN INCREMENTAL SALE? JebCommerce is a Corporate Member of the Performance Marketing Association.. I have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest.. Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow THE GDPR AND AFFILIATE MARKETING: WHAT YOU NEED TO KNOW The General Data Protection Regulation (GDPR) is a set of data protection regulations (binding legislative acts) governing the use of personal data across the European Union (EU). It takes effect May 25, 2018. Even if your business is not located in the EU, you must comply with the GDPR rules if you “offer goods or services to, or monitorthe
INTERNET SALES TAX REFORM AFFILIATE MARKETING AND ITP 2.0 (NEWS AND UPDATES) Affiliate Marketing and ITP 2.0 (News and Updates) Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking. PERFORMANCE MARKETING ASSOCIATION The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets andbig
JOIN THE PMA TODAY
Join the PMA Today. PMA membership provides you up-to-date access on the industry's top issues, as well as opportunities to network and connect with industry leaders. Our main areas of focus include: Thought Leadership, Advocacy, Best Practices, and Special InterestGroups.
THE PLAYERS
The Players The online performance marketing industry has three core constituencies: advertisers, networks and publishers. Outsourced program managers (OPMs) and solution providers complete the ecosystem of performance marketing.JOBS | THE PMA
Location: Remote. The Agency Account Executive is an integral part of the agency team. This person will be responsible for the day-to-day management of our marketer’s affiliate programs. Through cultivating & maintaining a strong relationship with the client, the Agency Account Executive will be tasked with executing a program strategy WHAT YOU SHOULD KNOW ABOUT PERFORMANCE MARKETING What You Should Know About Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead orclick.
THE BENEFITS OF PERFORMANCE MARKETING The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in WHAT IS AN INCREMENTAL SALE? JebCommerce is a Corporate Member of the Performance Marketing Association.. I have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest.. Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow THE GDPR AND AFFILIATE MARKETING: WHAT YOU NEED TO KNOW The General Data Protection Regulation (GDPR) is a set of data protection regulations (binding legislative acts) governing the use of personal data across the European Union (EU). It takes effect May 25, 2018. Even if your business is not located in the EU, you must comply with the GDPR rules if you “offer goods or services to, or monitorthe
INTERNET SALES TAX REFORM AFFILIATE MARKETING AND ITP 2.0 (NEWS AND UPDATES) Affiliate Marketing and ITP 2.0 (News and Updates) Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking.JOIN THE PMA TODAY
Join the PMA Today. PMA membership provides you up-to-date access on the industry's top issues, as well as opportunities to network and connect with industry leaders. Our main areas of focus include: Thought Leadership, Advocacy, Best Practices, and Special InterestGroups.
PMA MEMBER RESOURCES PMA Member Resources Whether you’re an advertiser, publisher, network or agency, the PMA is committed to making sure your voice is heard on issues facing the industry, to help set standards and to illustrate the benefits of performance marketing to a broader businessaudience.
OUR MISSION
The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry. We are a 501 (c)6, incorporated in the State of Delaware and doing business in the State of California. The PMA’s mission is to champion and protectaccountable
AN EMAIL MARKETING COMPLIANCE REFRESHER FOR 2020 3. Make it clear that the email is an advertisement. The law provides quite a bit of leeway on how to achieve this, but don’t try to hide the marketing purpose of the email campaign. 4. Include your location, whether a valid postal address, P.O. Box or another mailbox that MEET THE BOARD OF DIRECTORS Mike Allen. Mike Allen is a charter member of the Performance Marketing Association, has served on two PMA councils and is currently on the Board of Directors. He has been involved in affiliate marketing since 1999 as the founder and “Chief Executive Shopper” at Shopping-Bargains® where he was a finalist for the LinkShare GoldenLink
INTERNET SALES TAX REFORM The Performance Marketing Association is actively lobbying in support of the Marketplace Fairness Act, first passed by the US Senate on May 6, 2013. This federal bill, which has been revived several times, will pave the way for the collection of sales tax on Internet sales, and will reverse the severe damage to small online businesses caused by PERFORMANCE PAYOUT MODELS Performance Payout Models Merchants use a variety of models to structure performance-based payments to publishers. These vary in the amount of the payment and overall penetration, but each is completely trackable, allowing the merchant to pay only for performance. PMA PUBLISHER RECRUITMENT COUNCIL Publisher Recruitment & Education Council Chair: Seth Goroff. VP of Growth, Pepperjam. Seth Goroff has been working in the Affiliate Marketing space for over a decade with experience in all areas of the digital industry. With his start on client side, he launched, managed and optimized 5 individual brands before moving over to a globalagency
AFFILIATE MARKETING AND THE CALIFORNIA CONSUMER PRIVACY The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in AVOIDING TRADEMARK PITFALLS IN AFFILIATE MARKETING Follow Fanatics is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 16. Trademark (n) – A symbol, word, or words legally registered or established by use as representing a company or product. It seems too easy to PERFORMANCE MARKETING ASSOCIATION The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets andbig
JOIN THE PMA TODAY
Join the PMA Today. PMA membership provides you up-to-date access on the industry's top issues, as well as opportunities to network and connect with industry leaders. Our main areas of focus include: Thought Leadership, Advocacy, Best Practices, and Special InterestGroups.
THE PLAYERS
The Players The online performance marketing industry has three core constituencies: advertisers, networks and publishers. Outsourced program managers (OPMs) and solution providers complete the ecosystem of performance marketing.JOBS | THE PMA
Location: Remote. The Agency Account Executive is an integral part of the agency team. This person will be responsible for the day-to-day management of our marketer’s affiliate programs. Through cultivating & maintaining a strong relationship with the client, the Agency Account Executive will be tasked with executing a program strategy WHAT YOU SHOULD KNOW ABOUT PERFORMANCE MARKETING What You Should Know About Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead orclick.
THE BENEFITS OF PERFORMANCE MARKETING The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in WHAT IS AN INCREMENTAL SALE? JebCommerce is a Corporate Member of the Performance Marketing Association.. I have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest.. Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow THE GDPR AND AFFILIATE MARKETING: WHAT YOU NEED TO KNOW The General Data Protection Regulation (GDPR) is a set of data protection regulations (binding legislative acts) governing the use of personal data across the European Union (EU). It takes effect May 25, 2018. Even if your business is not located in the EU, you must comply with the GDPR rules if you “offer goods or services to, or monitorthe
INTERNET SALES TAX REFORM AFFILIATE MARKETING AND ITP 2.0 (NEWS AND UPDATES) Affiliate Marketing and ITP 2.0 (News and Updates) Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking. PERFORMANCE MARKETING ASSOCIATION The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets andbig
JOIN THE PMA TODAY
Join the PMA Today. PMA membership provides you up-to-date access on the industry's top issues, as well as opportunities to network and connect with industry leaders. Our main areas of focus include: Thought Leadership, Advocacy, Best Practices, and Special InterestGroups.
THE PLAYERS
The Players The online performance marketing industry has three core constituencies: advertisers, networks and publishers. Outsourced program managers (OPMs) and solution providers complete the ecosystem of performance marketing.JOBS | THE PMA
Location: Remote. The Agency Account Executive is an integral part of the agency team. This person will be responsible for the day-to-day management of our marketer’s affiliate programs. Through cultivating & maintaining a strong relationship with the client, the Agency Account Executive will be tasked with executing a program strategy WHAT YOU SHOULD KNOW ABOUT PERFORMANCE MARKETING What You Should Know About Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead orclick.
THE BENEFITS OF PERFORMANCE MARKETING The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in WHAT IS AN INCREMENTAL SALE? JebCommerce is a Corporate Member of the Performance Marketing Association.. I have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest.. Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow THE GDPR AND AFFILIATE MARKETING: WHAT YOU NEED TO KNOW The General Data Protection Regulation (GDPR) is a set of data protection regulations (binding legislative acts) governing the use of personal data across the European Union (EU). It takes effect May 25, 2018. Even if your business is not located in the EU, you must comply with the GDPR rules if you “offer goods or services to, or monitorthe
INTERNET SALES TAX REFORM AFFILIATE MARKETING AND ITP 2.0 (NEWS AND UPDATES) Affiliate Marketing and ITP 2.0 (News and Updates) Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking.JOIN THE PMA TODAY
Join the PMA Today. PMA membership provides you up-to-date access on the industry's top issues, as well as opportunities to network and connect with industry leaders. Our main areas of focus include: Thought Leadership, Advocacy, Best Practices, and Special InterestGroups.
PMA MEMBER RESOURCES PMA Member Resources Whether you’re an advertiser, publisher, network or agency, the PMA is committed to making sure your voice is heard on issues facing the industry, to help set standards and to illustrate the benefits of performance marketing to a broader businessaudience.
OUR MISSION
The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry. We are a 501 (c)6, incorporated in the State of Delaware and doing business in the State of California. The PMA’s mission is to champion and protectaccountable
AN EMAIL MARKETING COMPLIANCE REFRESHER FOR 2020 3. Make it clear that the email is an advertisement. The law provides quite a bit of leeway on how to achieve this, but don’t try to hide the marketing purpose of the email campaign. 4. Include your location, whether a valid postal address, P.O. Box or another mailbox that MEET THE BOARD OF DIRECTORS Mike Allen. Mike Allen is a charter member of the Performance Marketing Association, has served on two PMA councils and is currently on the Board of Directors. He has been involved in affiliate marketing since 1999 as the founder and “Chief Executive Shopper” at Shopping-Bargains® where he was a finalist for the LinkShare GoldenLink
INTERNET SALES TAX REFORM The Performance Marketing Association is actively lobbying in support of the Marketplace Fairness Act, first passed by the US Senate on May 6, 2013. This federal bill, which has been revived several times, will pave the way for the collection of sales tax on Internet sales, and will reverse the severe damage to small online businesses caused by PERFORMANCE PAYOUT MODELS Performance Payout Models Merchants use a variety of models to structure performance-based payments to publishers. These vary in the amount of the payment and overall penetration, but each is completely trackable, allowing the merchant to pay only for performance. PMA PUBLISHER RECRUITMENT COUNCIL Publisher Recruitment & Education Council Chair: Seth Goroff. VP of Growth, Pepperjam. Seth Goroff has been working in the Affiliate Marketing space for over a decade with experience in all areas of the digital industry. With his start on client side, he launched, managed and optimized 5 individual brands before moving over to a globalagency
AFFILIATE MARKETING AND THE CALIFORNIA CONSUMER PRIVACY The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in AVOIDING TRADEMARK PITFALLS IN AFFILIATE MARKETING Follow Fanatics is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 16. Trademark (n) – A symbol, word, or words legally registered or established by use as representing a company or product. It seems too easy to__
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* DISCOVER PERFORMANCE MARKETING* Our Industry
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* ABOUT US____
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* DISCOVER PERFORMANCE MARKETING____* Our Industry
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Join the PMA. Join Now The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business. INDUSTRY CHAMPION MEMBER LISTLATEST NEWS
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WATCH VIDEO REPLAYS FROM VIRTUAL CONFERENCE The PMA held its first virtual conference in April, and the feedback has been terrific! I sincerelyTricia Meyer
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REGISTER NOW FOR THE PMA VIRTUAL CONFERENCE The Performance Marketing Association is excited to announce that registration is open for our firstTricia Meyer
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ANNOUNCING KEYNOTE SPEAKERS FOR VIRTUAL CONFERENCE The PMA will be hosting its first ever virtual conference in April, but before we provide the full dTricia Meyer
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THE PERFORMANCE MARKETING ASSOCIATION, INC. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.__
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