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WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCE 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact us CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
WEIGHT LOSS ON A BUDGET: THE SIMPLE DIET WITH DR. JAMES Dr. James Anderson was in The Motherhood today to discuss his new book The Simple Diet: A Doctor’s Science-Based Plan, which outlines a budget-friendly diet for losing weight.. Some ‘food for thought’ from the conversation: Getting Started . Dr. Anderson said, “To be successful, many people need to develop a deep commitment to the importance of losing weight and improving health and mobilCOOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
FOOD ALLERGY MOMS: THE "OTHER-HOODS" OF THE MOTHERHOOD: 43 percent of respondents have some kind of food allergy, sensitivity or intolerance. Almost half of the respondents have a child living with food allergies, sensitivities or intolerances. The most common allergies and intolerances among our influencers include: milk (39.5%), gluten (24%), tree nuts (15%), peanuts (15%) and eggs (13%) SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCE 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact us CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
WEIGHT LOSS ON A BUDGET: THE SIMPLE DIET WITH DR. JAMES Dr. James Anderson was in The Motherhood today to discuss his new book The Simple Diet: A Doctor’s Science-Based Plan, which outlines a budget-friendly diet for losing weight.. Some ‘food for thought’ from the conversation: Getting Started . Dr. Anderson said, “To be successful, many people need to develop a deep commitment to the importance of losing weight and improving health and mobilCOOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
FOOD ALLERGY MOMS: THE "OTHER-HOODS" OF THE MOTHERHOOD: 43 percent of respondents have some kind of food allergy, sensitivity or intolerance. Almost half of the respondents have a child living with food allergies, sensitivities or intolerances. The most common allergies and intolerances among our influencers include: milk (39.5%), gluten (24%), tree nuts (15%), peanuts (15%) and eggs (13%) BLOG | THE MOTHERHOOD | SOCIAL MEDIA INFLUENCER MARKETING Social’s Getting Reel: The Five Trends That Shaped Influencer Marketing in 2020. When the pandemic first hit the U.S. earlier this year, we saw many articles asking if this was the end of influencer marketing as we know it (or at least, the tipping point). Influencers had a bit of a make-or-break THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
HOW TO REACH INFLUENTIAL MOMS ONLINE (THE MOTHERHOOD Moms rule social media. It’s that simple. So, how do brands reach moms on these various platforms? Through other moms, of course! According to a study conducted by The Motherhood, in partnership with University of Pittsburgh Institute for Entrepreneurial Excellence and the University of Pittsburgh Joseph M. Katz Graduate School of Business, m ore than half (56 percent) of moms view SWEET TREATS (THE MOTHERHOOD Women came to TheMotherhood on March 9, 2011, to chat about a very popular and tasty topic: Sweet Treats! The class was sponsored by ConAgra Foods and led by food blogger favorites Julie Mastbrook (Mommie Cooks) and Kristen Doyle (Dine and Dish). Keep reading for mouth-watering recipes for desserts on any occasion! THE IMPORTANCE OF SCHOOL MEALS: TOP THINGS PARENTS SHOULD We are thrilled to share the below guest post, authored by No Kid Hungry During this crisis, school meals can be a valuable source of nutrition and comfort for kids, while alleviating stress for parents who have found themselves juggling new responsibilities or struggling to make ends meet. “Back to school” this year looked different TOP TRUSTED BRANDS BY MOMS INFOGRAPHIC Online reviews and social media word-of-mouth platforms have led to the age of the connected shopper. Consumers turn to friends, family and online reviews for advice prior to purchase, and specifically, more than 63 percent of moms ask other moms for advice and consider them the most credible experts when they have questions. FOOD ALLERGY MOMS: THE "OTHER-HOODS" OF THE MOTHERHOOD: 43 percent of respondents have some kind of food allergy, sensitivity or intolerance. Almost half of the respondents have a child living with food allergies, sensitivities or intolerances. The most common allergies and intolerances among our influencers include: milk (39.5%), gluten (24%), tree nuts (15%), peanuts (15%) and eggs (13%) A QUICK GUIDE TO COMPLYING WITH FTC DISCLOSURE GUIDELINES Blog Post Disclosures. The FTC is not overly prescriptive when it comes to providing specific language for disclosure statements. Rather, they state that the goal is “to give readers the essential information.”. Here is an acceptable sample disclosure statement: “Brand X provided me with free products to try in exchange for myhonest
10 UNEXPECTED WAYS TO USE THE VTECH DIGITAL AUDIO MONITOR Hey there! Glad to hear about the VTech Digital Audio Monitor. Really it can be used by many ways and it is really fantastic. I highly praise you for highlighting the features and use of this VTech. SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCE 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact us CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
WEIGHT LOSS ON A BUDGET: THE SIMPLE DIET WITH DR. JAMES Dr. James Anderson was in The Motherhood today to discuss his new book The Simple Diet: A Doctor’s Science-Based Plan, which outlines a budget-friendly diet for losing weight.. Some ‘food for thought’ from the conversation: Getting Started . Dr. Anderson said, “To be successful, many people need to develop a deep commitment to the importance of losing weight and improving health and mobilCOOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
FOOD ALLERGY MOMS: THE "OTHER-HOODS" OF THE MOTHERHOOD: 43 percent of respondents have some kind of food allergy, sensitivity or intolerance. Almost half of the respondents have a child living with food allergies, sensitivities or intolerances. The most common allergies and intolerances among our influencers include: milk (39.5%), gluten (24%), tree nuts (15%), peanuts (15%) and eggs (13%) SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCE 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact us CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
WEIGHT LOSS ON A BUDGET: THE SIMPLE DIET WITH DR. JAMES Dr. James Anderson was in The Motherhood today to discuss his new book The Simple Diet: A Doctor’s Science-Based Plan, which outlines a budget-friendly diet for losing weight.. Some ‘food for thought’ from the conversation: Getting Started . Dr. Anderson said, “To be successful, many people need to develop a deep commitment to the importance of losing weight and improving health and mobilCOOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
FOOD ALLERGY MOMS: THE "OTHER-HOODS" OF THE MOTHERHOOD: 43 percent of respondents have some kind of food allergy, sensitivity or intolerance. Almost half of the respondents have a child living with food allergies, sensitivities or intolerances. The most common allergies and intolerances among our influencers include: milk (39.5%), gluten (24%), tree nuts (15%), peanuts (15%) and eggs (13%) WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact us THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
SWEET TREATS (THE MOTHERHOOD Women came to TheMotherhood on March 9, 2011, to chat about a very popular and tasty topic: Sweet Treats! The class was sponsored by ConAgra Foods and led by food blogger favorites Julie Mastbrook (Mommie Cooks) and Kristen Doyle (Dine and Dish). Keep reading for mouth-watering recipes for desserts on any occasion! THE IMPORTANCE OF SCHOOL MEALS: TOP THINGS PARENTS SHOULD We are thrilled to share the below guest post, authored by No Kid Hungry During this crisis, school meals can be a valuable source of nutrition and comfort for kids, while alleviating stress for parents who have found themselves juggling new responsibilities or struggling to make ends meet. “Back to school” this year looked different FOOD ALLERGY MOMS: THE "OTHER-HOODS" OF THE MOTHERHOOD: 43 percent of respondents have some kind of food allergy, sensitivity or intolerance. Almost half of the respondents have a child living with food allergies, sensitivities or intolerances. The most common allergies and intolerances among our influencers include: milk (39.5%), gluten (24%), tree nuts (15%), peanuts (15%) and eggs (13%) TOP TRUSTED BRANDS BY MOMS INFOGRAPHIC Online reviews and social media word-of-mouth platforms have led to the age of the connected shopper. Consumers turn to friends, family and online reviews for advice prior to purchase, and specifically, more than 63 percent of moms ask other moms for advice and consider them the most credible experts when they have questions. A QUICK GUIDE TO COMPLYING WITH FTC DISCLOSURE GUIDELINES Blog Post Disclosures. The FTC is not overly prescriptive when it comes to providing specific language for disclosure statements. Rather, they state that the goal is “to give readers the essential information.”. Here is an acceptable sample disclosure statement: “Brand X provided me with free products to try in exchange for myhonest
ARIELLE BERK
She closely monitors trends so that The Motherhood team is always up-to-date on the influencer industry. She also manages the influencer network applications and the day-to-day activities within the company’s program management platform, The Motherhood Dashboard. Arielle graduated with a degree in marketing from the University ofPittsburgh.
CELEBRATING WORTH MANIFESTO, A NEW PITTSBURGH-BASED Since Worth Manifesto’s launch on July 1, Sandra has already seen hundreds of donations, which are now being distributed among homeless women in South Side and Downtown Pittsburgh. The outpouring of support also encouraged Sandra to launch a campaign specifically focused on helping women affected by the border crisis. SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCE 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact usJOIN OUR NETWORK
A leading influencer marketing agency since 2006, The Motherhood maintains a high-touch, personal approach to influencer collaboration. Rather than overloading influencers with project applications or program bidding, we put extra care into selecting and personally inviting influencers to join campaigns that strategically align with client needs, influencers’ passions and interests and CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other upCOOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
WEIGHT LOSS ON A BUDGET: THE SIMPLE DIET WITH DR. JAMES Dr. James Anderson was in The Motherhood today to discuss his new book The Simple Diet: A Doctor’s Science-Based Plan, which outlines a budget-friendly diet for losing weight.. Some ‘food for thought’ from the conversation: Getting Started . Dr. Anderson said, “To be successful, many people need to develop a deep commitment to the importance of losing weight and improving health and mobil WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCE 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit.COOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact us WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up WEIGHT LOSS ON A BUDGET: THE SIMPLE DIET WITH DR. JAMES Dr. James Anderson was in The Motherhood today to discuss his new book The Simple Diet: A Doctor’s Science-Based Plan, which outlines a budget-friendly diet for losing weight.. Some ‘food for thought’ from the conversation: Getting Started . Dr. Anderson said, “To be successful, many people need to develop a deep commitment to the importance of losing weight and improving health and mobilJOIN OUR NETWORK
A leading influencer marketing agency since 2006, The Motherhood maintains a high-touch, personal approach to influencer collaboration. Rather than overloading influencers with project applications or program bidding, we put extra care into selecting and personally inviting influencers to join campaigns that strategically align with client needs, influencers’ passions and interests and CORONAVIRUS RESOURCES FOR FAMILIES There’s no doubt about it, the current health crisis has turned our lives upside down in just about every way, and there is an undeniable need for coronavirus resources for families to help us get through this challenging time. THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up SOCIAL MEDIA STRATEGY DURING COVID-19 In an instant, we’re now living, communicating, connecting and buying differently than ever before. As a brand or organization, how can you pivot to meet consumers where they are?It’s critical to revisit your social media strategy during COVID-19. AUDIO TOOLS FOR MARKETERS: WHICH SHOULD YOU CHOOSE? Let’s look at the benefits of each. Hubspot recently shared the following as key benefits for including podcasts in your marketing mix:. Podcasts enable you to reach a younger audience. 49% of U.S. citizens between 12 and 34 listened to a podcast in the previous month — followed by 40% of people ages 35 to 54, and 22% of people ages 55and above.
INFLUENCER MARKETING TRENDS: A DECADE IN REVIEW Influencer Marketing Trends: A Decade in Review. As we examine influencer marketing trends, we are called to think about where we started and where we are today. At the start of the last decade, The Motherhood was one of a handful of agencies helping to shape and lead the way as influencer marketing was just being born. There wasn’t aformal
DEANNA TOMASELLI
Deanna is a results-driven, award winning communications professional with experience in consumer and B2B PR, marketing and social media in both agency and corporate settings, including Red Havas and rue21. At The Motherhood, Deanna brings her vast skill set of social media, influencer marketing and traditional PR to flawlessly execute winning EMPATHY-FIRST MARKETING: WHY CONTEXT MATTERS MORE THAN EVER In marketing, context matters. Over the past few weeks, brands have halted their marketing plans, putting a pause on communications, often across the board.Enter: an increased focus on empathy-first marketing. Why April is DifferentARIELLE BERK
She closely monitors trends so that The Motherhood team is always up-to-date on the influencer industry. She also manages the influencer network applications and the day-to-day activities within the company’s program management platform, The Motherhood Dashboard. Arielle graduated with a degree in marketing from the University ofPittsburgh.
A QUICK GUIDE TO COMPLYING WITH FTC DISCLOSURE GUIDELINES Blog Post Disclosures. The FTC is not overly prescriptive when it comes to providing specific language for disclosure statements. Rather, they state that the goal is “to give readers the essential information.”. Here is an acceptable sample disclosure statement: “Brand X provided me with free products to try in exchange for myhonest
INFLUENCING HEALTH: MUST-READ INFLUENCER GUIDE FOR HEALTH Here's a book to put on your reading list! "Influencing Health," a new guide specifically for marketers in the health vertical. SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCE 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact usJOIN OUR NETWORK
A leading influencer marketing agency since 2006, The Motherhood maintains a high-touch, personal approach to influencer collaboration. Rather than overloading influencers with project applications or program bidding, we put extra care into selecting and personally inviting influencers to join campaigns that strategically align with client needs, influencers’ passions and interests and CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other upCOOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
WEIGHT LOSS ON A BUDGET: THE SIMPLE DIET WITH DR. JAMES Dr. James Anderson was in The Motherhood today to discuss his new book The Simple Diet: A Doctor’s Science-Based Plan, which outlines a budget-friendly diet for losing weight.. Some ‘food for thought’ from the conversation: Getting Started . Dr. Anderson said, “To be successful, many people need to develop a deep commitment to the importance of losing weight and improving health and mobil WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCE 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact usJOIN OUR NETWORK
A leading influencer marketing agency since 2006, The Motherhood maintains a high-touch, personal approach to influencer collaboration. Rather than overloading influencers with project applications or program bidding, we put extra care into selecting and personally inviting influencers to join campaigns that strategically align with client needs, influencers’ passions and interests and CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOU Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other upCOOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
WEIGHT LOSS ON A BUDGET: THE SIMPLE DIET WITH DR. JAMES Dr. James Anderson was in The Motherhood today to discuss his new book The Simple Diet: A Doctor’s Science-Based Plan, which outlines a budget-friendly diet for losing weight.. Some ‘food for thought’ from the conversation: Getting Started . Dr. Anderson said, “To be successful, many people need to develop a deep commitment to the importance of losing weight and improving health and mobil WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
CORONAVIRUS RESOURCES FOR FAMILIES There’s no doubt about it, the current health crisis has turned our lives upside down in just about every way, and there is an undeniable need for coronavirus resources for families to help us get through this challenging time. THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up SOCIAL MEDIA STRATEGY DURING COVID-19 In an instant, we’re now living, communicating, connecting and buying differently than ever before. As a brand or organization, how can you pivot to meet consumers where they are?It’s critical to revisit your social media strategy during COVID-19. AUDIO TOOLS FOR MARKETERS: WHICH SHOULD YOU CHOOSE? Let’s look at the benefits of each. Hubspot recently shared the following as key benefits for including podcasts in your marketing mix:. Podcasts enable you to reach a younger audience. 49% of U.S. citizens between 12 and 34 listened to a podcast in the previous month — followed by 40% of people ages 35 to 54, and 22% of people ages 55and above.
INFLUENCER MARKETING TRENDS: A DECADE IN REVIEW Influencer Marketing Trends: A Decade in Review. As we examine influencer marketing trends, we are called to think about where we started and where we are today. At the start of the last decade, The Motherhood was one of a handful of agencies helping to shape and lead the way as influencer marketing was just being born. There wasn’t aformal
DEANNA TOMASELLI
Deanna is a results-driven, award winning communications professional with experience in consumer and B2B PR, marketing and social media in both agency and corporate settings, including Red Havas and rue21. At The Motherhood, Deanna brings her vast skill set of social media, influencer marketing and traditional PR to flawlessly execute winning EMPATHY-FIRST MARKETING: WHY CONTEXT MATTERS MORE THAN EVER In marketing, context matters. Over the past few weeks, brands have halted their marketing plans, putting a pause on communications, often across the board.Enter: an increased focus on empathy-first marketing. Why April is DifferentARIELLE BERK
She closely monitors trends so that The Motherhood team is always up-to-date on the influencer industry. She also manages the influencer network applications and the day-to-day activities within the company’s program management platform, The Motherhood Dashboard. Arielle graduated with a degree in marketing from the University ofPittsburgh.
A QUICK GUIDE TO COMPLYING WITH FTC DISCLOSURE GUIDELINES Blog Post Disclosures. The FTC is not overly prescriptive when it comes to providing specific language for disclosure statements. Rather, they state that the goal is “to give readers the essential information.”. Here is an acceptable sample disclosure statement: “Brand X provided me with free products to try in exchange for myhonest
INFLUENCING HEALTH: MUST-READ INFLUENCER GUIDE FOR HEALTH Here's a book to put on your reading list! "Influencing Health," a new guide specifically for marketers in the health vertical. SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCETHE MOTHERHOOD CENTERIN THE MOTHERHOOD 2009IN THE MOTHERHOOD TV SHOWTHE MOTHERHOOD STOREMOTHERHOOD MATERNITY STOREMOTHERHOOD STORE LOCATIONS 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact us CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOUTHE MOTHERHOOD CENTERMOTHERHOOD CLOTHESMOTHERHOOD MATERNITY STOREMOTHERHOOD MATERNITY STORE LOCATIONSMOTHERHOOD MATERNITY STORES CLOSINGMOTHERHOOD SHOP Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
COOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
ARIELLE BERK
She closely monitors trends so that The Motherhood team is always up-to-date on the influencer industry. She also manages the influencer network applications and the day-to-day activities within the company’s program management platform, The Motherhood Dashboard. Arielle graduated with a degree in marketing from the University ofPittsburgh.
BRITTNEY COBURN
Executive Vice President. Since graduating from Elon University, Brittney has worked in public relations and brand marketing roles at Ketchum, MARC USA and Carnegie Mellon University, and has served as president of the Girls Hope Young Leadership Board. She puts her experience to use daily as she leads client and business operations atThe
SOCIAL MEDIA INFLUENCER MARKETING AGENCY The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select productsat
WHAT WE DO (THE MOTHERHOOD The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. MEET US | THE MOTHERHOOD | COMMITMENT TO EXCELLENCETHE MOTHERHOOD CENTERIN THE MOTHERHOOD 2009IN THE MOTHERHOOD TV SHOWTHE MOTHERHOOD STOREMOTHERHOOD MATERNITY STOREMOTHERHOOD STORE LOCATIONS 2014. Cooper Munroe presented a TEDx Talk, “The Motherhood Effect.”. With the University of Pittsburgh, we researched and analyzed best tactics for brands to engage and activate moms online, and the findings were released at a top corporate social media summit. WORK (THE MOTHERHOOD Ready to give your digital presence new life? Let's Chat. Contact us CONTACT US | THE MOTHERHOOD | WE'D LOVE TO HEAR FROM YOUTHE MOTHERHOOD CENTERMOTHERHOOD CLOTHESMOTHERHOOD MATERNITY STOREMOTHERHOOD MATERNITY STORE LOCATIONSMOTHERHOOD MATERNITY STORES CLOSINGMOTHERHOOD SHOP Contact The Motherhood to learn more about how to join our network of influencers or how our current network can connect your company withpowerful Moms
THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up WHICH $1 MILLION BRANDED EMOJI WON THE DAY ON TWITTER? The #GiveADamn campaign has a strong anti-drinking and driving message, hence the new emoji with a beer bottle and car keys being dropped. For every tweet with the hashtag, Budweiser is donating $1 toward Safe Ride programs. Bud Light’s commercial with Amy Schumer and Seth Rogen was a parody of the presidential campaign, encouragingpeople to
COOPER MUNROE
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning influencer marketing expert with 30 years experience working in public relations and marketing for the world’s leading agencies, consumer brands and non-profits. Recently named one of PR News Top 50 Game-Changers of PR, as well as the the PRSA Renaissance Communicatorof the Year
ARIELLE BERK
She closely monitors trends so that The Motherhood team is always up-to-date on the influencer industry. She also manages the influencer network applications and the day-to-day activities within the company’s program management platform, The Motherhood Dashboard. Arielle graduated with a degree in marketing from the University ofPittsburgh.
BRITTNEY COBURN
Executive Vice President. Since graduating from Elon University, Brittney has worked in public relations and brand marketing roles at Ketchum, MARC USA and Carnegie Mellon University, and has served as president of the Girls Hope Young Leadership Board. She puts her experience to use daily as she leads client and business operations atThe
BLOG | THE MOTHERHOOD | SOCIAL MEDIA INFLUENCER MARKETING Social’s Getting Reel: The Five Trends That Shaped Influencer Marketing in 2020. When the pandemic first hit the U.S. earlier this year, we saw many articles asking if this was the end of influencer marketing as we know it (or at least, the tipping point). Influencers had a bit of a make-or-break THE POWER OF COMMUNITY DURING COVID-19 The Power of Community During COVID-19. March 23, 2020. During what may feel like the most challenging of times, we’re seeing some of the best of humanity: the power of community during COVID-19 is something to behold. While social distancing separates us physically, social media is serving as a bridge, a means of lifting each other up SOCIAL MEDIA STRATEGY DURING COVID-19 In an instant, we’re now living, communicating, connecting and buying differently than ever before. As a brand or organization, how can you pivot to meet consumers where they are?It’s critical to revisit your social media strategy during COVID-19. TOP TRUSTED BRANDS BY MOMS INFOGRAPHIC AT&T subscribers are the most likely to list Apple (iPhone) as their top trusted phone brand. The Motherhood’s clients include a number of the brands moms named as their most trusted, such as: Aveeno, Neutrogena, OshKosh B’gosh, Carter’s, Walmart, Kellogg’s, Clorox, Lysol and Seventh Generation. Check out the full infographicbelow to
ARIELLE BERK
She closely monitors trends so that The Motherhood team is always up-to-date on the influencer industry. She also manages the influencer network applications and the day-to-day activities within the company’s program management platform, The Motherhood Dashboard. Arielle graduated with a degree in marketing from the University ofPittsburgh.
BRITTNEY COBURN
Executive Vice President. Since graduating from Elon University, Brittney has worked in public relations and brand marketing roles at Ketchum, MARC USA and Carnegie Mellon University, and has served as president of the Girls Hope Young Leadership Board. She puts her experience to use daily as she leads client and business operations atThe
LESSONS FROM H.J. HEINZ: WHEELBARROWS AND CUSTOMER-LED GROWTH We’ve been told The Motherhood’s office in Sharpsburg, PA sits on land that was once part of the H.J. Heinz family farm.. In the years we’ve been in this building, I’ve also heard many other stories about Sharpsburg’s most famous son. This is the one that’s most stuck with me (as told by Pennsylvania Heritage Magazine):. Sharpsburg’s residents tended gardens, and the Heinz family KIMBERLY-CLARK SPRING CLEANING TAKEOVER Challenge: To create awareness and encourage trial of multiple Kimberly-Clark brands, specifically Viva®, Cottonelle® and Scott®. Solution: The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select products at Walmart stores across the United States. Content ranged from spring cleaning tips and hacks to suggestions for gettingOSHKOSH B’GOSH
Challenge: OshKosh B’gosh approached The Motherhood about positioning the brand as a thought leader in kids’ fashion and promoting its back-to-school clothing line. Solution: The Motherhood engaged a team of 40 mom bloggers, and to kick off the campaign, hosted a 45-minute virtual briefing to connect them directly with brand representatives from OshKosh B’gosh.BRITTNEE HAMMONDS
Brittnee oversees new business development and works with clients to execute innovative social media campaigns that drive results and create long-term value for their brand. Past experience includes Brand Marketing at Ketchum, focused on CPG and agricultural clients, including public relations and social media programs for KelloggCompany
Our Work What we Do About Us Blog Join Our Network Contact Us INFLUENCER MARKETING, HANDCRAFTED. BUILDING STRATEGIC CONNECTIONS THAT CULTIVATE TRUSTING CONSUMERRELATIONSHIPS.
INFLUENCER MARKETING SINCE 2006 We can’t say we invented it, but you could. And you wouldn’t bewrong. Our History
INFORMED BY MORE THAN 500 CAMPAIGNS Together, our team has developed and implemented hundreds of influencer marketing campaigns. Our Work INFLUENCERS CHOSEN BY HAND, NOT BY ALGORITHM We’ve spent more than a decade building personal relationships with our community of influencers and technology to enhance your experience. What We Do DRIVING HIGHLY VISIBLE RESULTS FOR HIGHLY VISIBLE BRANDS. Our handcrafted approach results in exceptional work, with long-term value that can’t be replicated by an automated platform. Using their personal experiences shopping with #MyAmazon, the influencer team created hundreds of pieces of branded content that sparked more than 21 million impressions and more than 4,000 social engagements. View Case Study The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding. View Case Study The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select products at Walmart stores across the United States. Content ranged from spring cleaning tips and hacks to suggestions for getting the kids involved, along with best practices for maintaining a cleaning schedule that authentically incorporated each brand. View Case Study The Motherhood hand-selected 25 influencers to drive awareness and downloads of the health and wellness app, Care4Today Mobile Health Manager, a Johnson & Johnson Health and Wellness Solutions brand. The campaign drove the app to #1 in its category on iTunes. View CaseStudy
On behalf of United Way and its resource MyFreeTaxes, The Motherhood engaged a group of millennial personal finance influencers to attend an educational briefing and then share that information, as well as their own tips and experiences around tax filing, in blog and social media posts. View Case Study When Neutrogena wanted to encourage moms to set a good example by habitually applying sunscreen in front of their children, The Motherhood worked strategically to form a team of influential moms, all of whom were current users of Neutrogena Sun products and passionate about skincare education. View Case Study The Motherhood identified nine influencers who owned American Kennel Club (AKC)-recognized purebred dogs to join a blog and social media tour, coupled with a Twitter party prior to a broadcast of The AKC National Championship dog show. Before the online party, each "dog mom" influencer published a blog post sharing personal stories and tips for adding a dog to the family, as well as breed-specific information about their pets courtesy of Royal Canin. View Case Study The Motherhood identified 10 mom and food influencers in event markets who had hyper-local followings to serve as social media correspondents, posting live updates about the toaster truck for Thomas’ English Muffins and Bagels on their social platforms. ViewCase Study
The Motherhood hosted a 45-minute virtual briefing to connect 40 mom influencers directly with brand representatives from OshKosh B’gosh. Influencers were then split into groups of 10 and tasked with completing an assignment specific to a particular social channel. The Public Relations Society of America recognized The Motherhood for the campaign with a Renaissance Award for best digital/social media campaign. View Case Study AUTHENTICITY BUILDS TRUST. In an automated world, we have a personal relationship with each of our influencers. That means our influencers love our clients and our clients love the results.FROM OUR CLIENTS
“I really appreciate how turnkey you’ve made this program, while delivering on-message pieces across so many influencers. It’s been a pleasure partnering on this.” – Director of Marketing, WalmartOur work
FROM OUR INFLUENCERS “I truly enjoy partnering with you! I find that the campaigns you design are insightful, inspire authenticity, and are always around topics I personally identify with. I choose what to work on based mostly on how well it fits into my personal life story and you make that process easy.”– Dude Mom
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very own CEO @coopermunroe was interviewed throughout episode two of @jopiazza's Under the Influence podcast,… https://t.co/H9AjgihxmdAs
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