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ARIEL FASHION SHOOT
Procter & Gamble Nordics is running Ariel Fashion Shoot, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate andlingonberry jam.
COKE BURN IN FILMS
Coca-Cola Europe is promoting Burn, the energy drink, with an integrated advertising campaign centred around short films “Ride”, “Playground” and “Peepshow”. The series tells the stories of real-life characters from the skate, music, and snowboarding communities. The films have be activated online with strategic seeding in over 65 community channels and will feature in Burn-branded COCA COLA SURPRISES CINEMA SLURPERS In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads. This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.It’s not
KRIS GARFORD ARCHIVES A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. THE CNN ECOSPHERE PROJECT the CNN Ecosphere Project has won Grand Prix for Design at the 2012 Eurobest Awards, adding to the Gold for Interactive at the Epica Awards, Silver Visual Design, Bronze Animation/Motion Graphics at the London International Awards, Bronze Microsite/Website at the Clio Awards, Gold Design Lion, Bronze Cyber Lion and Bronze Promo &Activation Lion at
SPANISH MOVIE SPOOFS SPANISH CINEMA Credits. Hispano Fox Films Spanish Movie was filmed in Barcelona by director Javier Ruiz Caldera with script writer Paco Cabezas, cinematographer Oscar Faura, editor Alberto de Toro, produced by Alvaro Augustin at Telecinco Cinema and Think Studio with the participation of AXN, Telecinco, Canal Plus and Hispanic Foxfilm and in collaboration with ICCA and ICO. THE INSPIRATION ROOM JOBS Marketing/Advertising/PR (2) Location New York, NY (3)ARIEL FASHION SHOOT
Procter & Gamble Nordics is running Ariel Fashion Shoot, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate andlingonberry jam.
COKE BURN IN FILMS
Coca-Cola Europe is promoting Burn, the energy drink, with an integrated advertising campaign centred around short films “Ride”, “Playground” and “Peepshow”. The series tells the stories of real-life characters from the skate, music, and snowboarding communities. The films have be activated online with strategic seeding in over 65 community channels and will feature in Burn-branded COCA COLA SURPRISES CINEMA SLURPERS In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads. This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.It’s not
KRIS GARFORD ARCHIVES A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. THE CNN ECOSPHERE PROJECT the CNN Ecosphere Project has won Grand Prix for Design at the 2012 Eurobest Awards, adding to the Gold for Interactive at the Epica Awards, Silver Visual Design, Bronze Animation/Motion Graphics at the London International Awards, Bronze Microsite/Website at the Clio Awards, Gold Design Lion, Bronze Cyber Lion and Bronze Promo &Activation Lion at
SPANISH MOVIE SPOOFS SPANISH CINEMA Credits. Hispano Fox Films Spanish Movie was filmed in Barcelona by director Javier Ruiz Caldera with script writer Paco Cabezas, cinematographer Oscar Faura, editor Alberto de Toro, produced by Alvaro Augustin at Telecinco Cinema and Think Studio with the participation of AXN, Telecinco, Canal Plus and Hispanic Foxfilm and in collaboration with ICCA and ICO. THE INSPIRATION ROOM JOBS Marketing/Advertising/PR (2) Location New York, NY (3)ARIEL FASHION SHOOT
Procter & Gamble Nordics is running Ariel Fashion Shoot, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate andlingonberry jam.
TOURISM AUSTRALIA IN PRINT Tourism Australia has launched a series of posters connected with the television and cinema commercials produced by Baz Luhrmann. While the two short film-styled advertisements build excitement and emotion and provide a link to the movie, print and rich digital channel executions allow the stories to be played out and the ‘walkabout’ theme to be COCA COLA SURPRISES CINEMA SLURPERS In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads. This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.It’s not
COKE BURN IN FILMS
Coca-Cola Europe is promoting Burn, the energy drink, with an integrated advertising campaign centred around short films “Ride”, “Playground” and “Peepshow”. The series tells the stories of real-life characters from the skate, music, and snowboarding communities. The films have be activated online with strategic seeding in over 65 community channels and will feature in Burn-branded THE CNN ECOSPHERE PROJECT the CNN Ecosphere Project has won Grand Prix for Design at the 2012 Eurobest Awards, adding to the Gold for Interactive at the Epica Awards, Silver Visual Design, Bronze Animation/Motion Graphics at the London International Awards, Bronze Microsite/Website at the Clio Awards, Gold Design Lion, Bronze Cyber Lion and Bronze Promo &Activation Lion at
KRIS GARFORD ARCHIVES A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. SPANISH MOVIE SPOOFS SPANISH CINEMA Credits. Hispano Fox Films Spanish Movie was filmed in Barcelona by director Javier Ruiz Caldera with script writer Paco Cabezas, cinematographer Oscar Faura, editor Alberto de Toro, produced by Alvaro Augustin at Telecinco Cinema and Think Studio with the participation of AXN, Telecinco, Canal Plus and Hispanic Foxfilm and in collaboration with ICCA and ICO. THE INSPIRATION ROOM JOBS Marketing/Advertising/PR (2) Location New York, NY (3)ARIEL FASHION SHOOT
Procter & Gamble Nordics is running Ariel Fashion Shoot, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate andlingonberry jam.
TOURISM AUSTRALIA IN PRINT Tourism Australia has launched a series of posters connected with the television and cinema commercials produced by Baz Luhrmann. While the two short film-styled advertisements build excitement and emotion and provide a link to the movie, print and rich digital channel executions allow the stories to be played out and the ‘walkabout’ theme to be COCA COLA SURPRISES CINEMA SLURPERS In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads. This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.It’s not
COKE BURN IN FILMS
Coca-Cola Europe is promoting Burn, the energy drink, with an integrated advertising campaign centred around short films “Ride”, “Playground” and “Peepshow”. The series tells the stories of real-life characters from the skate, music, and snowboarding communities. The films have be activated online with strategic seeding in over 65 community channels and will feature in Burn-branded THE CNN ECOSPHERE PROJECT the CNN Ecosphere Project has won Grand Prix for Design at the 2012 Eurobest Awards, adding to the Gold for Interactive at the Epica Awards, Silver Visual Design, Bronze Animation/Motion Graphics at the London International Awards, Bronze Microsite/Website at the Clio Awards, Gold Design Lion, Bronze Cyber Lion and Bronze Promo &Activation Lion at
KRIS GARFORD ARCHIVES A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. SPANISH MOVIE SPOOFS SPANISH CINEMA Credits. Hispano Fox Films Spanish Movie was filmed in Barcelona by director Javier Ruiz Caldera with script writer Paco Cabezas, cinematographer Oscar Faura, editor Alberto de Toro, produced by Alvaro Augustin at Telecinco Cinema and Think Studio with the participation of AXN, Telecinco, Canal Plus and Hispanic Foxfilm and in collaboration with ICCA and ICO. THE INSPIRATION ROOM JOBS Marketing/Advertising/PR (2) Location New York, NY (3)FEDEX CANDIDATES
Fedex is running “Candidates”, a television commercial dripping with political rivalry, designed to promote Fedex custom banner printing service. Alex Pearce and Bob Taylor, both candidates for the local city council elections, turn up at Fedex at the same time. The conversation is polite but dirty fighting is only around the corner. The Fedex Candidates TOURISM AUSTRALIA IN PRINT Tourism Australia has launched a series of posters connected with the television and cinema commercials produced by Baz Luhrmann. While the two short film-styled advertisements build excitement and emotion and provide a link to the movie, print and rich digital channel executions allow the stories to be played out and the ‘walkabout’ theme to beARIEL FASHION SHOOT
Procter & Gamble Nordics is running Ariel Fashion Shoot, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate andlingonberry jam.
COCA COLA SURPRISES CINEMA SLURPERS In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads. This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.It’s not
THE CNN ECOSPHERE PROJECT the CNN Ecosphere Project has won Grand Prix for Design at the 2012 Eurobest Awards, adding to the Gold for Interactive at the Epica Awards, Silver Visual Design, Bronze Animation/Motion Graphics at the London International Awards, Bronze Microsite/Website at the Clio Awards, Gold Design Lion, Bronze Cyber Lion and Bronze Promo &Activation Lion at
KRIS GARFORD ARCHIVES A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. SPANISH MOVIE SPOOFS SPANISH CINEMA Credits. Hispano Fox Films Spanish Movie was filmed in Barcelona by director Javier Ruiz Caldera with script writer Paco Cabezas, cinematographer Oscar Faura, editor Alberto de Toro, produced by Alvaro Augustin at Telecinco Cinema and Think Studio with the participation of AXN, Telecinco, Canal Plus and Hispanic Foxfilm and in collaboration with ICCA and ICO. THE INSPIRATION ROOM JOBS Marketing/Advertising/PR (2) Location New York, NY (3)FEDEX CANDIDATES
Fedex is running “Candidates”, a television commercial dripping with political rivalry, designed to promote Fedex custom banner printing service. Alex Pearce and Bob Taylor, both candidates for the local city council elections, turn up at Fedex at the same time. The conversation is polite but dirty fighting is only around the corner. The Fedex Candidates TOURISM AUSTRALIA IN PRINT Tourism Australia has launched a series of posters connected with the television and cinema commercials produced by Baz Luhrmann. While the two short film-styled advertisements build excitement and emotion and provide a link to the movie, print and rich digital channel executions allow the stories to be played out and the ‘walkabout’ theme to beARIEL FASHION SHOOT
Procter & Gamble Nordics is running Ariel Fashion Shoot, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate andlingonberry jam.
COCA COLA SURPRISES CINEMA SLURPERS In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads. This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.It’s not
THE CNN ECOSPHERE PROJECT the CNN Ecosphere Project has won Grand Prix for Design at the 2012 Eurobest Awards, adding to the Gold for Interactive at the Epica Awards, Silver Visual Design, Bronze Animation/Motion Graphics at the London International Awards, Bronze Microsite/Website at the Clio Awards, Gold Design Lion, Bronze Cyber Lion and Bronze Promo &Activation Lion at
KRIS GARFORD ARCHIVES A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. SPANISH MOVIE SPOOFS SPANISH CINEMA Credits. Hispano Fox Films Spanish Movie was filmed in Barcelona by director Javier Ruiz Caldera with script writer Paco Cabezas, cinematographer Oscar Faura, editor Alberto de Toro, produced by Alvaro Augustin at Telecinco Cinema and Think Studio with the participation of AXN, Telecinco, Canal Plus and Hispanic Foxfilm and in collaboration with ICCA and ICO. THE INSPIRATION ROOM JOBS Marketing/Advertising/PR (2) Location New York, NY (3) TOURISM AUSTRALIA IN PRINT Tourism Australia has launched a series of posters connected with the television and cinema commercials produced by Baz Luhrmann. While the two short film-styled advertisements build excitement and emotion and provide a link to the movie, print and rich digital channel executions allow the stories to be played out and the ‘walkabout’ theme to be FORD RANGER LEGENDARY TOUGH Ford Australia has connected the Ranger 4WD with the legendary bravery of adventurers Sinbad, Jason and the Argonauts. A driver dares to take his Ford Ranger SUV into the realm of Cyclops, the one-eyed giant. The enraged ogre throws rocks, only to discover that the driver has the capacity to carry the rocks away on KRIS GARFORD ARCHIVES A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film.FEDEX CANDIDATES
Fedex is running “Candidates”, a television commercial dripping with political rivalry, designed to promote Fedex custom banner printing service. Alex Pearce and Bob Taylor, both candidates for the local city council elections, turn up at Fedex at the same time. The conversation is polite but dirty fighting is only around the corner. The Fedex Candidates WALLS TALKING DOG ALAN British food brand Walls has commissioned an advertising campaign featuring Alan, a miniature dog used by men to express their gratitude to their loved ones. The campaign follows on from a campaign featuring a talking aggressive Wall’s Dog, first launched on British televisions in 1993. The new Walls Talking Dog, launched in May 2011,is
ARIEL FASHION SHOOT
Procter & Gamble Nordics is running Ariel Fashion Shoot, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate andlingonberry jam.
COCA COLA SURPRISES CINEMA SLURPERS In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads. This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.It’s not
THE CNN ECOSPHERE PROJECT the CNN Ecosphere Project has won Grand Prix for Design at the 2012 Eurobest Awards, adding to the Gold for Interactive at the Epica Awards, Silver Visual Design, Bronze Animation/Motion Graphics at the London International Awards, Bronze Microsite/Website at the Clio Awards, Gold Design Lion, Bronze Cyber Lion and Bronze Promo &Activation Lion at
OASIS PETIT PEPINS CHRISTMAS Orangina Schweppes connected Oasis fruit drink brand with the Christmas season in “Les Petits Pepins Noel”, an integrated advertising campaign in France. Les Petits Pepins, a group of singing fruit established in 2005, were used to celebrate the brand’s success on Facebook (2 million fans at OasisFunPage) and boost followers of the OasisforFun Twitter page THE INSPIRATION ROOM JOBS Marketing/Advertising/PR (2) Location New York, NY (3) TOURISM AUSTRALIA IN PRINT Tourism Australia has launched a series of posters connected with the television and cinema commercials produced by Baz Luhrmann. While the two short film-styled advertisements build excitement and emotion and provide a link to the movie, print and rich digital channel executions allow the stories to be played out and the ‘walkabout’ theme to be FORD RANGER LEGENDARY TOUGH Ford Australia has connected the Ranger 4WD with the legendary bravery of adventurers Sinbad, Jason and the Argonauts. A driver dares to take his Ford Ranger SUV into the realm of Cyclops, the one-eyed giant. The enraged ogre throws rocks, only to discover that the driver has the capacity to carry the rocks away on KRIS GARFORD ARCHIVES A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film.FEDEX CANDIDATES
Fedex is running “Candidates”, a television commercial dripping with political rivalry, designed to promote Fedex custom banner printing service. Alex Pearce and Bob Taylor, both candidates for the local city council elections, turn up at Fedex at the same time. The conversation is polite but dirty fighting is only around the corner. The Fedex Candidates WALLS TALKING DOG ALAN British food brand Walls has commissioned an advertising campaign featuring Alan, a miniature dog used by men to express their gratitude to their loved ones. The campaign follows on from a campaign featuring a talking aggressive Wall’s Dog, first launched on British televisions in 1993. The new Walls Talking Dog, launched in May 2011,is
ARIEL FASHION SHOOT
Procter & Gamble Nordics is running Ariel Fashion Shoot, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate andlingonberry jam.
COCA COLA SURPRISES CINEMA SLURPERS In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads. This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.It’s not
THE CNN ECOSPHERE PROJECT the CNN Ecosphere Project has won Grand Prix for Design at the 2012 Eurobest Awards, adding to the Gold for Interactive at the Epica Awards, Silver Visual Design, Bronze Animation/Motion Graphics at the London International Awards, Bronze Microsite/Website at the Clio Awards, Gold Design Lion, Bronze Cyber Lion and Bronze Promo &Activation Lion at
OASIS PETIT PEPINS CHRISTMAS Orangina Schweppes connected Oasis fruit drink brand with the Christmas season in “Les Petits Pepins Noel”, an integrated advertising campaign in France. Les Petits Pepins, a group of singing fruit established in 2005, were used to celebrate the brand’s success on Facebook (2 million fans at OasisFunPage) and boost followers of the OasisforFun Twitter pageMenu
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IKEA STAY HOME IN SPAINDuncan Macleod
March 31, 2020
IKEA Spain has released “Yo Me Quedo En Casa” (I Stay Home), a commercial designed as an ode to the home as refuge during the COVID-19 pandemic. The advertising campaign encourages viewers to celebrate their home, a place where in a simple and improvised way they can enjoy leisure and work in a new way, approaching their time of isolation with imagination, love, patience and a sense of humour. The #YoMeQuedoEnCasa campaign includes by a series of digital elements with which the brand invites all of us to see our house from a different perspective and to make it a place where during this time, we can enjoy new experiences and sensations together.Read on
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LISTENING FROM HOME DURING COVID-19Duncan Macleod
March 30, 2020
NO MORE and National Domestic Violence Hotline are running an advertising campaign aimed at people who have recently started working from home in response to the COVID-19 pandemic. The Listening from home campaign, designed to be co-branded with other organisations, raises awareness of the increased danger being experienced by victims who are caught at home with their abusers. Like Covid-19, signs of abuse are not always visible. The campaign informs people about the warning signs, encourages them to get help if they hear or observe incidents of domestic violence and asks for donations to support the helpline’s response efforts. Poster ads, run on social media and outdoors, present women alone indoors, with the grim reminder that they’ve been been isolated and living in fear, for months, or even for years.Read on
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HONDA CIVIC FEEL MORE FROM THE GROUNDDuncan Macleod
March 13, 2020
Honda is running “Feel More from the Ground”, a commercial celebrating the Civic’s low driving position. A young woman heads off in her red Honda Civic, cameras capturing every angle from below. We see a chasing dog, a crack in the road, the shoes of a runner, the adventurous steps taken by a pigeon, the close encounter with death experienced by an ant, a puddle turned into a splash pool, all within the frame of a dog’s observation. The super: “The closer to the road, the more you feel”.Read on
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FANTA IDIOTS ARE AMAZING – IN THE NAME OF PLAYDuncan Macleod
March 10, 2020
Fanta, the Coca-Cola orange brand, is celebrating fun through “Idiots are Amazing”, an integrated advertising campaign launched in Europe. YouTube video stars, known for their idiotic and weird stunts, have been discovered and made larger than life through a suite of films showing their dedicated preparation. The champions of play are filmed training for a gymnastic giraffe stunt, diving into snow in a swimsuit, dancing in a large pair of stretched pants, wheelbarrow tricks, and drinking coffee while reading a book, sliding on the ice on the way to work in Norway. The four stunts and their build-up routines, edited into 15 second videos, are spliced together with a 90 second soundtrack worthy of a Nike inspirational anthem. Out of home and print advertisements supplement the heroic idiots with further examples of playful idiocy.Read on
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STOP THE SPREAD OF RACISMDuncan Macleod
March 7, 2020
The Chinese Canadian National Council for Social Justice is running “Stop the Spread”, a campaign addressing coronavirus-related xenophobia. At the heart of the campaign are bottles of hand sanitiser labelled “Stop the Spread – of racism”. On March 3, the bottles were given out in crowded spaces in Toronto by volunteers dressed in biohazard suits, with a warning: “Ignorance has reached epidemic proportions”. The bottles drive people to the campaign website, StopTheSpread.ca . Word spread quickly around the city, province, and country, as news outlets covered the story throughout the day, and many Torontonians shared the initiative on social media.Read on
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