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SIMPLE FOCUS
Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. SERVICES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design. ABOUT | SIMPLE FOCUS Since 2009, we’ve worked with our clients to design and build digital products, websites and experiences. And while our work has won some awards (we've been named to the Entrepreneur 360 and the Inc. 500), we’re most excited to help our clients see measurableimprovements in
TEAM | SIMPLE FOCUS
As Simple Focus's founder and owner, JD sets the vision for the business, builds relationships with our partners, and mentors our team. He is a nationally recognized user experience expert, author, speaker and writer, and he loves helping others in our industry learn from how we do things. METHOD | SIMPLE FOCUS The Team Workshop Method is our framework for getting to know you and your organization, your objectives and your customers. We value collaboration, because the best ideas come when people put their heads together. We generate tons of ideas to test and iterate upon, because the more things you try, the more likely you are to get it right. LOCATIONS | SIMPLE FOCUS The Chattanooga office is located in Highland Park, just outside of downtown. We have toys for kids, someone always brings their dog to work, and most importantly, there’s plenty of space to draw and create. 1216 E. Main, Ste. 212. Chattanooga, TN 37408. (423) 826-6626.FLOWTYPE.JS
What does FlowType.JS do? Ideally, the most legible typography contains between 45 and 75 characters per line.This is difficult to accomplish for all screen widths with only CSS media-queries. FlowType.JS eases this difficulty by changing the font-size andsubsequently
FLOWTYPE.JS
CTSI GLOBAL TMS
CTSI Global TMS. CTSI has been a leader in logistics management for more than 60 years. In 2017, they were ready to reshape decades of functional power into a modern, user-focused application. We were there to help. But, CTSI knew that in order to provide a great customer experience, their outdated software needed to be redesignedand, to a
BOATTRADER.COM
BoatTrader.com is an American boating website that had a loyal following of boat buyers and sellers, but its lack of personality made it hard for boaters to connect with the brand. And, the site had some serious trust issues. Buyers didn’t believe that sellers were being honest in their listings.SIMPLE FOCUS
Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. SERVICES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design. ABOUT | SIMPLE FOCUS Since 2009, we’ve worked with our clients to design and build digital products, websites and experiences. And while our work has won some awards (we've been named to the Entrepreneur 360 and the Inc. 500), we’re most excited to help our clients see measurableimprovements in
TEAM | SIMPLE FOCUS
As Simple Focus's founder and owner, JD sets the vision for the business, builds relationships with our partners, and mentors our team. He is a nationally recognized user experience expert, author, speaker and writer, and he loves helping others in our industry learn from how we do things. METHOD | SIMPLE FOCUS The Team Workshop Method is our framework for getting to know you and your organization, your objectives and your customers. We value collaboration, because the best ideas come when people put their heads together. We generate tons of ideas to test and iterate upon, because the more things you try, the more likely you are to get it right. LOCATIONS | SIMPLE FOCUS The Chattanooga office is located in Highland Park, just outside of downtown. We have toys for kids, someone always brings their dog to work, and most importantly, there’s plenty of space to draw and create. 1216 E. Main, Ste. 212. Chattanooga, TN 37408. (423) 826-6626.FLOWTYPE.JS
What does FlowType.JS do? Ideally, the most legible typography contains between 45 and 75 characters per line.This is difficult to accomplish for all screen widths with only CSS media-queries. FlowType.JS eases this difficulty by changing the font-size andsubsequently
FLOWTYPE.JS
CTSI GLOBAL TMS
CTSI Global TMS. CTSI has been a leader in logistics management for more than 60 years. In 2017, they were ready to reshape decades of functional power into a modern, user-focused application. We were there to help. But, CTSI knew that in order to provide a great customer experience, their outdated software needed to be redesignedand, to a
BOATTRADER.COM
BoatTrader.com is an American boating website that had a loyal following of boat buyers and sellers, but its lack of personality made it hard for boaters to connect with the brand. And, the site had some serious trust issues. Buyers didn’t believe that sellers were being honest in their listings. WEB DESIGN, INTERFACE DESIGN, USER EXPERIENCE Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. PRODUCTS | SIMPLE FOCUS Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. WEBSITES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design. CLIENTS | SIMPLE FOCUS Simple Focus works with all kinds of clients - from mom and pop shops and nonprofits to Fortune 500 companies - on all kinds of projects. CAREERS | SIMPLE FOCUS Careers | Simple Focus. Overview Team Locations Careers. Come do amazing. work with us. We’re a team of multi-disciplined learners who are always pushing ourselves to make our best work even better. We believe in working hard and having fun, while staying humble and supporting each other. Our ideal teammates are talented and driven,but more
CONTENT STRATEGY
Content Strategy. Our content strategy team will help you plan and create clear, useful content that's meaningful for your business and your users. And, we'll give you the tools you need to manage your content after your site goes live, including workflows, guidelines andtraining.
CTSI GLOBAL TMS
CTSI Global TMS. CTSI has been a leader in logistics management for more than 60 years. In 2017, they were ready to reshape decades of functional power into a modern, user-focused application. We were there to help. But, CTSI knew that in order to provide a great customer experience, their outdated software needed to be redesignedand, to a
BOATTRADER.COM
BoatTrader.com is an American boating website that had a loyal following of boat buyers and sellers, but its lack of personality made it hard for boaters to connect with the brand. And, the site had some serious trust issues. Buyers didn’t believe that sellers were being honest in their listings.GETBALLPARK.COM
Simple Focus is a user experience practice specializing in web design, digital product design and interface design.GETAWAIR.COM
GetAwair.com. When Bitfinder was ready to launch the new Awair Glow, they asked us to help them introduce it to the world. The original Awair, which was already on the market, was positioned as a technology product. With the launch of Awair Glow, BitFinder was interested in redefining their brand to present Awair as a lust-worthy product thatSIMPLE FOCUS
Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. ABOUT | SIMPLE FOCUS Since 2009, we’ve worked with our clients to design and build digital products, websites and experiences. And while our work has won some awards (we've been named to the Entrepreneur 360 and the Inc. 500), we’re most excited to help our clients see measurableimprovements in
SERVICES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design. WEB DESIGN, INTERFACE DESIGN, USER EXPERIENCE Simple Focus is a user experience practice specializing in web design, digital product design and interface design.TEAM | SIMPLE FOCUS
As Simple Focus's founder and owner, JD sets the vision for the business, builds relationships with our partners, and mentors our team. He is a nationally recognized user experience expert, author, speaker and writer, and he loves helping others in our industry learn from how we do things. METHOD | SIMPLE FOCUS The Team Workshop Method is our framework for getting to know you and your organization, your objectives and your customers. We value collaboration, because the best ideas come when people put their heads together. We generate tons of ideas to test and iterate upon, because the more things you try, the more likely you are to get it right.FLOWTYPE.JS
What does FlowType.JS do? Ideally, the most legible typography contains between 45 and 75 characters per line.This is difficult to accomplish for all screen widths with only CSS media-queries. FlowType.JS eases this difficulty by changing the font-size andsubsequently
GETBALLPARK.COM
Simple Focus is a user experience practice specializing in web design, digital product design and interface design.CTSI GLOBAL TMS
CTSI Global TMS. CTSI has been a leader in logistics management for more than 60 years. In 2017, they were ready to reshape decades of functional power into a modern, user-focused application. We were there to help. But, CTSI knew that in order to provide a great customer experience, their outdated software needed to be redesignedand, to a
FLOWTYPE.JS
SIMPLE FOCUS
Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. ABOUT | SIMPLE FOCUS Since 2009, we’ve worked with our clients to design and build digital products, websites and experiences. And while our work has won some awards (we've been named to the Entrepreneur 360 and the Inc. 500), we’re most excited to help our clients see measurableimprovements in
SERVICES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design. WEB DESIGN, INTERFACE DESIGN, USER EXPERIENCE Simple Focus is a user experience practice specializing in web design, digital product design and interface design.TEAM | SIMPLE FOCUS
As Simple Focus's founder and owner, JD sets the vision for the business, builds relationships with our partners, and mentors our team. He is a nationally recognized user experience expert, author, speaker and writer, and he loves helping others in our industry learn from how we do things. METHOD | SIMPLE FOCUS The Team Workshop Method is our framework for getting to know you and your organization, your objectives and your customers. We value collaboration, because the best ideas come when people put their heads together. We generate tons of ideas to test and iterate upon, because the more things you try, the more likely you are to get it right.FLOWTYPE.JS
What does FlowType.JS do? Ideally, the most legible typography contains between 45 and 75 characters per line.This is difficult to accomplish for all screen widths with only CSS media-queries. FlowType.JS eases this difficulty by changing the font-size andsubsequently
GETBALLPARK.COM
Simple Focus is a user experience practice specializing in web design, digital product design and interface design.CTSI GLOBAL TMS
CTSI Global TMS. CTSI has been a leader in logistics management for more than 60 years. In 2017, they were ready to reshape decades of functional power into a modern, user-focused application. We were there to help. But, CTSI knew that in order to provide a great customer experience, their outdated software needed to be redesignedand, to a
FLOWTYPE.JS
PRODUCTS | SIMPLE FOCUS Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. LOCATIONS | SIMPLE FOCUS The Chattanooga office is located in Highland Park, just outside of downtown. We have toys for kids, someone always brings their dog to work, and most importantly, there’s plenty of space to draw and create. 1216 E. Main, Ste. 212. Chattanooga, TN 37408. (423) 826-6626. WEBSITES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design. CLIENTS | SIMPLE FOCUS Simple Focus works with all kinds of clients - from mom and pop shops and nonprofits to Fortune 500 companies - on all kinds of projects. CONTACT | SIMPLE FOCUS Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon.FLOWTYPE.JS
What does FlowType.JS do? Ideally, the most legible typography contains between 45 and 75 characters per line.This is difficult to accomplish for all screen widths with only CSS media-queries. FlowType.JS eases this difficulty by changing the font-size andsubsequently
CONTENT STRATEGY
Content Strategy. Our content strategy team will help you plan and create clear, useful content that's meaningful for your business and your users. And, we'll give you the tools you need to manage your content after your site goes live, including workflows, guidelines andtraining.
FLOWTYPE.JS
Ideally, the most legible typography contains between 45 and 75 characters per line. This is difficult to accomplish for all screen widths with only CSS media-queries. FlowType.JS eases this difficulty by changing the font-size and subsequently the line-height based on a specific element's width. This allows for a perfect character countper
BOATTRADER.COM
BoatTrader.com is an American boating website that had a loyal following of boat buyers and sellers, but its lack of personality made it hard for boaters to connect with the brand. And, the site had some serious trust issues. Buyers didn’t believe that sellers were being honest in their listings.GETAWAIR.COM
GetAwair.com. When Bitfinder was ready to launch the new Awair Glow, they asked us to help them introduce it to the world. The original Awair, which was already on the market, was positioned as a technology product. With the launch of Awair Glow, BitFinder was interested in redefining their brand to present Awair as a lust-worthy product thatSIMPLE FOCUS
Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. ABOUT | SIMPLE FOCUS Design is a service industry. We have abilities or time that our clients don’t—that’s why they want to work with us. We approach each project humbly, with our focus wholly on being helpful. SERVICES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design.TEAM | SIMPLE FOCUS
As Simple Focus's founder and owner, JD sets the vision for the business, builds relationships with our partners, and mentors our team. He is a nationally recognized user experience expert, author, speaker and writer, and he loves helping others in our industry learn from how we do things. WEB DESIGN, INTERFACE DESIGN, USER EXPERIENCE Simple Focus is a user experience practice specializing in web design, digital product design and interface design. METHOD | SIMPLE FOCUS Visual Calibration. When you say you want your new website to be "clean and modern" it's hard to know exactly what that means. So, we came up with a way to show you a bunch of visual expressions and talk about them with you, an exercise we call a spectrum board workshop. In two hours, everyone understands your brand better and will be able to talk about visual design using a shared vocabulary. LOCATIONS | SIMPLE FOCUS Our clients work all over, and so do we. Simple Focus is a national agency with local offices in Memphis, Tenn., Chattanooga, Tenn., and Portland, Ore.We love where we live, and are excited to be a part of the creative communities in our cities.GETBALLPARK.COM
Simple Focus is a user experience practice specializing in web design, digital product design and interface design.CTSI GLOBAL TMS
Projects CTSI Global TMS. CTSI has been a leader in logistics management for more than 60 years. In 2017, they were ready to reshape decades of functional power into a modern, user-focused application.THE DAILY MEMPHIAN
Projects The Daily Memphian. The job: help a team of veteran reporters, photographers and publishers revive journalism in Memphis and create a unique new model for local news organizations.SIMPLE FOCUS
Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. ABOUT | SIMPLE FOCUS Design is a service industry. We have abilities or time that our clients don’t—that’s why they want to work with us. We approach each project humbly, with our focus wholly on being helpful. SERVICES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design.TEAM | SIMPLE FOCUS
As Simple Focus's founder and owner, JD sets the vision for the business, builds relationships with our partners, and mentors our team. He is a nationally recognized user experience expert, author, speaker and writer, and he loves helping others in our industry learn from how we do things. WEB DESIGN, INTERFACE DESIGN, USER EXPERIENCE Simple Focus is a user experience practice specializing in web design, digital product design and interface design. METHOD | SIMPLE FOCUS Visual Calibration. When you say you want your new website to be "clean and modern" it's hard to know exactly what that means. So, we came up with a way to show you a bunch of visual expressions and talk about them with you, an exercise we call a spectrum board workshop. In two hours, everyone understands your brand better and will be able to talk about visual design using a shared vocabulary. LOCATIONS | SIMPLE FOCUS Our clients work all over, and so do we. Simple Focus is a national agency with local offices in Memphis, Tenn., Chattanooga, Tenn., and Portland, Ore.We love where we live, and are excited to be a part of the creative communities in our cities.GETBALLPARK.COM
Simple Focus is a user experience practice specializing in web design, digital product design and interface design.CTSI GLOBAL TMS
Projects CTSI Global TMS. CTSI has been a leader in logistics management for more than 60 years. In 2017, they were ready to reshape decades of functional power into a modern, user-focused application.THE DAILY MEMPHIAN
Projects The Daily Memphian. The job: help a team of veteran reporters, photographers and publishers revive journalism in Memphis and create a unique new model for local news organizations. PRODUCTS | SIMPLE FOCUS Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local, with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. LOCATIONS | SIMPLE FOCUS Our clients work all over, and so do we. Simple Focus is a national agency with local offices in Memphis, Tenn., Chattanooga, Tenn., and Portland, Ore.We love where we live, and are excited to be a part of the creative communities in our cities. WEBSITES | SIMPLE FOCUS Simple Focus is a user experience practice specializing in web design, digital product design and interface design. CAREERS | SIMPLE FOCUS Come do amazing work with us. We’re a team of multi-disciplined learners who are always pushing ourselves to make our best work even better. We believe in working hard and having fun, while staying humble and supporting each other.CONTENT STRATEGY
Simple Focus is a user experience practice specializing in web design, digital product design and interface design.FLOWTYPE.JS
What does it do? Ideally, the most legible typography contains between 45 and 75 characters per line.This is difficult to accomplish for all screen widths with only CSS media-queries. FlowType.JS eases this difficulty by changing the font-size and subsequently the line-height based on a specific element's width.GETAWAIR.COM
The Simple Focus team has consistently delivered work that either meets or exceeds my expectations. In many cases, it’s more than just the work that is impressive, it is their commitment to excellence and their working relationship with the me, the client.STASHHOME.COM
Projects StashHome.com. Stash’s customers have great taste and unique personal style. But, the brand’s online presence didn’t match the experience of shopping in the stores, which feature designer pieces and one-of-a-kind finds.BOATTRADER.COM
Projects BoatTrader.com. BoatTrader.com is an American boating website that had a loyal following of boat buyers and sellers, but its lack of personality made it hard for boaters to connect with the brand.THESEAM.COM
Projects TheSeam.com. The Seam is a leading provider of software and commodities trading solutions for agribusinesses. Though they’ve received a lot of attention within their industry, their previous website didn’t give potential clients up-to-date information about the company and its capabilities.Skip to content
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WE DESIGN PRODUCTS , WEBSITES , AND EXPERIENCES THAT PEOPLE LOVE.Featured Case Study
THE DAILY MEMPHIAN
Memphians love their new source for serious local journalism. From first intro to first edition in 90 days, we designed and built a startup nonprofit publication that's innovating civic journalism. OUR INSANELY COLLABORATIVE TEAM WORKSHOP METHOD PRODUCES EFFECTIVE, CREATIVE WORK EVERY TIME.HLPR.
Making it easy to help those in need. > We doubled sales multiple times while working with Simple Focus. > Ken Hamric CrossBrowserTesting.comGETBALLPARK.COM
If you build it, they will come. And increase conversions 196%. > Our conversion rate is up 89%, and our average order value is up> 24%.
> Dan Barnes PhoneSoap.comGETAWAIR.COM
Designing and building a sleek website for two lust-worthy products, just in time for Christmas. View More Projects → WE WORK WITH NICE PEOPLE AT WORLD-CLASS BRANDS . Services Projects Method About Contact Careers Locations901-757-1999
LET’S MAKE SOMETHING GREAT TOGETHER.Contact Us →
Simple Focus is a happy team of digital product and interface design specialists. We’re multi-local , with offices in Memphis and Chattanooga, Tennessee, and Portland, Oregon. We also make Sifter , Pulse , Curated , Ballparkand Temper .
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