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COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. HOW TO SELL: GENERATING SALES FOR GENERATORS There’s likely not a product in the arsenal of a rural lifestyle dealer that would more characterize the definition of “feast or famine” than generators. The “feast” occurs when a large area is suddenly out of power due to a natural disaster, such as an ice storm, hurricane or high winds. Then, all available generators sell, with customers so appreciative to have the product to save COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub HERITAGE TRACTOR: ANATOMY OF A DEALERSHIP STARTUP 6 POSITIONS YOU NEED IN YOUR SERVICE DEPARTMENT A dealership’s service department is the backbone of the organization. No other department in the dealership, be it parts, wholegoods or rental, will have more impact — positive or negative — on a customer. That’s why I am so passionate about making sure they are profitable for the dealership and deliver a “wow” experience for customers. HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we ask 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Raising your labor rate by $5 an hour can add $30,000 of net profit back to your dealership, without any investments in staffing or the service facility. 3. Flat Rate More Work. Seventy-five percent of all the work done in your service department has most likely been donebefore.
COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. HOW TO SELL: GENERATING SALES FOR GENERATORS There’s likely not a product in the arsenal of a rural lifestyle dealer that would more characterize the definition of “feast or famine” than generators. The “feast” occurs when a large area is suddenly out of power due to a natural disaster, such as an ice storm, hurricane or high winds. Then, all available generators sell, with customers so appreciative to have the product to save COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub HERITAGE TRACTOR: ANATOMY OF A DEALERSHIP STARTUP 6 POSITIONS YOU NEED IN YOUR SERVICE DEPARTMENT A dealership’s service department is the backbone of the organization. No other department in the dealership, be it parts, wholegoods or rental, will have more impact — positive or negative — on a customer. That’s why I am so passionate about making sure they are profitable for the dealership and deliver a “wow” experience for customers. HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered FEATURES - RURALLIFESTYLEDEALER.COM Rural Lifestyle Dealer’s award-winning Managing Editor, Lynn Woolf, shares a “deep down” look at the rural market in this interactive webinar. She presents trends from the extensive 2019 Dealer Business Trends & Outlook Report, based on forecasts from dealers across NorthAmerica.
FEATURES - RURALLIFESTYLEDEALER.COM Landscapers across the country are facing a variety of challenges, including a lack of experienced workers, made worse by worker visa restrictions; restrictions on noisy equipment; and the ongoing issue of keeping fleets up and running. MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we ask FEATURES - RURALLIFESTYLEDEALER.COM Chad Inman, known on Facebook as “Burnip’s Chad,” defines his own approach to inside rural equipment sales. He’s one of several salespeople at Burnip’s Equipment who have set up dealership/personal branded Facebook pages. FEATURES - RURALLIFESTYLEDEALER.COM The successful transition of management responsibilities is a critical part of a succession plan and even more critical to the ongoing survival of the dealership. FEATURES - RURALLIFESTYLEDEALER.COM He’s willing to pay for the good attitude and great service his equipment dealer offers because they’re nice to his wife and willing to come to his ranch to maintain his equipment. FEATURES - RURALLIFESTYLEDEALER.COM Glenn Danuser, one of the fourth generation members of the family-owned Danuser Machine Co., comments on the company’s growth and how niche, multi-functional products are the key to FEATURES - RURALLIFESTYLEDEALER.COM Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encouragehappy customers to
FEATURES - RURALLIFESTYLEDEALER.COM In our recent poll, delegating more was one area dealers hoped to improve upon in 2017. Here are 7 ways to start delegating moreeffectively.
LANDSCAPING EXCLUSIVELY WITH BATTERY-POWERED EQUIPMENT The city of South Pasadena, Calif., was recently named the first American Green Zone Alliance (AGZA) Green Zone City in the U.S. This means all of the city’s 13 properties — comprising 41 acres (including 21 acres of mowing); 15 acres of hardscapes; 1 acre of hedges and more than 7 miles of edging — are maintained with battery-powered mowers, trimmers, edgers, hedgers and blowers. RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Updated March 26, 2021. Your service department is one of the simplest and most profitable departments to run in your dealership — if you follow a program that defines expectations, supports an efficient workflow and recognizes the extra efforts of your service technicians. COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. HOW TO APPROACH MARKETING FOR THE PARTS DEPARTMENT Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to marketby department.
FEATURED PRODUCT: GRADEBOSS BY B&W FARM & RANCH EQUIPMENT Plus, its versatile design allows for multiple uses. Grade, smooth, level, prep, scarify and scrap all with one implement that attaches to an ATV in minutes.. It also comes with a remote controlled actuator that precisely raises and lowers the blade without stopping to adjust. CONSUMER REPORTS RANKS MOST, LEAST RELIABLE RIDING MOWER Consumer Reports has released its latest member survey results on riding mowers. According to the survey, nearly one-third of riding mowers either break or develop problems in the first 5 years of ownership. According to the report, "The most commonly reported problem among riding mowers has to do with the mower belt, affecting 14 percent of riding mowers," says Martin Lachter, a HOW TO MANAGE SOMEONE WHO THINKS EVERYTHING IS URGENT Some employees have such a need to get things resolved that they move too quickly. They make a bad deal just to say they’ve made it, or issue a directive without thinking it through just to say they’ve handled a problem decisively. And yet, urgent employees are usually some of the most committed and are often very productive, says Liz Kislik for an article on hbr.org. HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Updated March 26, 2021. Your service department is one of the simplest and most profitable departments to run in your dealership — if you follow a program that defines expectations, supports an efficient workflow and recognizes the extra efforts of your service technicians. COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. HOW TO APPROACH MARKETING FOR THE PARTS DEPARTMENT Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to marketby department.
FEATURED PRODUCT: GRADEBOSS BY B&W FARM & RANCH EQUIPMENT Plus, its versatile design allows for multiple uses. Grade, smooth, level, prep, scarify and scrap all with one implement that attaches to an ATV in minutes.. It also comes with a remote controlled actuator that precisely raises and lowers the blade without stopping to adjust. CONSUMER REPORTS RANKS MOST, LEAST RELIABLE RIDING MOWER Consumer Reports has released its latest member survey results on riding mowers. According to the survey, nearly one-third of riding mowers either break or develop problems in the first 5 years of ownership. According to the report, "The most commonly reported problem among riding mowers has to do with the mower belt, affecting 14 percent of riding mowers," says Martin Lachter, a HOW TO MANAGE SOMEONE WHO THINKS EVERYTHING IS URGENT Some employees have such a need to get things resolved that they move too quickly. They make a bad deal just to say they’ve made it, or issue a directive without thinking it through just to say they’ve handled a problem decisively. And yet, urgent employees are usually some of the most committed and are often very productive, says Liz Kislik for an article on hbr.org. HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered MAY 2021 U.S. TRACTOR SALES SHOW SMALL BLIP, CANADA GROWTH A slowdown in the sales of sub-40 horsepower units pulls total U.S. total farm tractor sales negative, while all other segments and Canada continue strong growth according to the latest data from the Association of Equipment Manufacturers (AEM). U.S. total farm tractor sales fell 3.9% in May compared to 2020, marking the first overall negative result in a year, while U.S. self-propelled FEATURES - RURALLIFESTYLEDEALER.COM We sat down with Kris Kiser, president of the Outdoor Power Equipment Institute (OPEI) and got his thoughts on key factors currently impacting the rural lifestyle market, some of the most innovative equipment that’s hit the market in the last 10 years and what he sees as the next big innovations to come in the next decade. WALKER MANUFACTURING ANNOUNCES DISTRIBUTOR TRANSITION Walker Manufacturing has announced the transition of the Ohio, Michigan and Eastern Indiana territory distribution responsibilities from Emmett Equipment Co. (Richfield, Ohio) to Precision Work Inc. (Port Washington, N.Y.). “Since 2002, we have enjoyed working with the dedicated team at Emmett Equipment Company, and we are thankful for the progress they have made,” says Walker MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we askGOODWAY GROUP
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing andindustry.
6 WAYS TO CREATE A SUCCESSFUL SERVICE DEPARTMENT Nothing has the ability to drive more net profit to the bottom line of a dealership than a well-run service department. The service department impacts every aspect of a dealership so its improvement is critical to your success. We need to get the repair fixed right, communicate well with the customer, and get it back in their hands. Regardless of what you sell or what type of shop you might WHAT IT TAKES TO BE A KUBOTA CERTIFIED DEALERSHIP John Dobberstein is associate editor of Rural Lifestyle Dealer and Farm Equipment magazines. He is also managing editor of No-Till Farmer magazine and editor of the Dryland No-Tiller e-newsletter. He previously covered agriculture for the Tulsa World and worked for daily newspapers in Chicago, Milwaukee and St. Joseph, Mich. LANDSCAPING EXCLUSIVELY WITH BATTERY-POWERED EQUIPMENT The city of South Pasadena, Calif., was recently named the first American Green Zone Alliance (AGZA) Green Zone City in the U.S. This means all of the city’s 13 properties — comprising 41 acres (including 21 acres of mowing); 15 acres of hardscapes; 1 acre of hedges and more than 7 miles of edging — are maintained with battery-powered mowers, trimmers, edgers, hedgers and blowers. HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-poweredFEATURED PRODUCT
The Westward Parts LS41F gas powered Lawn Sweep turns a rough cut into a smooth finish, even under heavy grass conditions. It’s capable of gathering cores, wet leaves and grass clippings. RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Raising your labor rate by $5 an hour can add $30,000 of net profit back to your dealership, without any investments in staffing or the service facility. 3. Flat Rate More Work. Seventy-five percent of all the work done in your service department has most likely been donebefore.
PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we ask HOW TO APPROACH MARKETING FOR THE PARTS DEPARTMENT Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to marketby department.
COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. FEATURED PRODUCT: GRADEBOSS BY B&W FARM & RANCH EQUIPMENT Featured Product: GradeBoss by B&W Farm & Ranch Equipment. B&W’s latest product, the GradeBoss, is light enough to pull with your ATV, yet heavy enough to fix your driveway. The reason for designing this work tool was two-fold: 1. To repurpose the gravel already in your driveway eliminating the need to purchase new gravel every time yougrade it.
COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. BRANSON INTRODUCES NEW 2515 Branson Tractors has announced that they are adding to their line-up of 16 models in their 15 series tractors. The 2515R & 2515h tractors provide smaller horsepower on a bigger chassis. The Branson 2515 tractors are 24 horsepower and are available with manual 12 speed synchro shuttle transmission (2515R) or a 3-range Hydro-max, hydrostatic transmission (2515h). HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Raising your labor rate by $5 an hour can add $30,000 of net profit back to your dealership, without any investments in staffing or the service facility. 3. Flat Rate More Work. Seventy-five percent of all the work done in your service department has most likely been donebefore.
PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we ask HOW TO APPROACH MARKETING FOR THE PARTS DEPARTMENT Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to marketby department.
COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. FEATURED PRODUCT: GRADEBOSS BY B&W FARM & RANCH EQUIPMENT Featured Product: GradeBoss by B&W Farm & Ranch Equipment. B&W’s latest product, the GradeBoss, is light enough to pull with your ATV, yet heavy enough to fix your driveway. The reason for designing this work tool was two-fold: 1. To repurpose the gravel already in your driveway eliminating the need to purchase new gravel every time yougrade it.
COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. BRANSON INTRODUCES NEW 2515 Branson Tractors has announced that they are adding to their line-up of 16 models in their 15 series tractors. The 2515R & 2515h tractors provide smaller horsepower on a bigger chassis. The Branson 2515 tractors are 24 horsepower and are available with manual 12 speed synchro shuttle transmission (2515R) or a 3-range Hydro-max, hydrostatic transmission (2515h). HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered FEATURES - RURALLIFESTYLEDEALER.COM Rural Lifestyle Dealer Content on Features. We sat down with Vince Zebeau, president and CEO of the Deep Southern Equipment Dealers Assn., to get his take on current trends impacting the DSEDA's members, including equipment and labor shortages and his industryforecast for 2022.
MANUFACTURER NEWS
Rural Lifestyle Dealer Content on Manufacturer News. Alyn Brown of Level Up Development, who is also a technology contributor to Rural Lifestyle Dealer, highlights products that stood out to him at the 2019 GIE+Expo, including equipment from Mean Green, Ariens, Bad Boyand Ferris.
THE ALTOZ ADVANTAGE
Tracks on Mowers Offer Unique Advantages. Altoz offers a product that is unique to the industry — zero-turn and stand-on mowers with tracks. And while Altoz owner Dennis Brazier says tracked mowers certainly won’t replace all wheeled mowers, they offer a unique advantage for commercial, municipality or farm customers. TORO INTRODUCES NEW 60V BATTERY POWER MAX TWO-STAGE SNOW BLOOMINGTON, Minn. – Homeowners can now put Toro’s Flex-Force Power System up against winter’s deepest snow drifts with the new Toro 60V* Power Max Two-Stage Snow Blower “A two-stage battery-powered snow blower that could deliver just as much power as a gas model, was once a pipe dream — then we developed the 60V Power Max two-stage snow blower,” says Tom Werner, LANDSCAPING EXCLUSIVELY WITH BATTERY-POWERED EQUIPMENT The city of South Pasadena, Calif., was recently named the first American Green Zone Alliance (AGZA) Green Zone City in the U.S. This means all of the city’s 13 properties — comprising 41 acres (including 21 acres of mowing); 15 acres of hardscapes; 1 acre of hedges and more than 7 miles of edging — are maintained with battery-powered mowers, trimmers, edgers, hedgers and blowers. HERITAGE TRACTOR: ANATOMY OF A DEALERSHIP STARTUP When Ken Wagner explains the genesis of moving 800 miles from his home in Michigan for a new business opportunity in Kansas, a lot had to do with the fact that his wife, Diane, hoped to one day return to the Kansas City area where she grew up. Wagner, who spent 13 years with John Deere as territory manager prior to joining wood-chipping manufacturer Morbark in Michigan, was ready to do ADJUSTING YOUR SERVICE CHECK-IN PROCESS In most cases the average person will respond to a text message within 3 minutes of receiving it. The other element of the check in process is making sure that when possible, whoever is writing the work-order is doing a detailed service walk around with the customer so that the equipment can be evaluated and service or repair items discussed BUSH HOG INTRODUCES NEW ATV/UTV IMPLEMENT SYSTEM SELMA, Ala. — Bush Hog introduces its new “Terra Hog System," a line of ATV/UTV implements specifically designed to work with a compatible frame system. Each of the 10 available implements attaches to a sturdy mainframe by a 1-1/4-inch bolt (with supplied wrench) for implement changes. “Whether you need to scrape roads on the way to your hunting camp, disc up tough land for aFEATURED PRODUCT
The Westward Parts LS41F gas powered Lawn Sweep turns a rough cut into a smooth finish, even under heavy grass conditions. It’s capable of gathering cores, wet leaves and grass clippings. The LS41F saves time with its unique offset pull hitch, so operators can mow and sweep at the same time. The LS41F has a large capacity of 21 cubic feet HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Raising your labor rate by $5 an hour can add $30,000 of net profit back to your dealership, without any investments in staffing or the service facility. 3. Flat Rate More Work. Seventy-five percent of all the work done in your service department has most likely been donebefore.
PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we ask HOW TO APPROACH MARKETING FOR THE PARTS DEPARTMENT Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to marketby department.
COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. FEATURED PRODUCT: GRADEBOSS BY B&W FARM & RANCH EQUIPMENT Featured Product: GradeBoss by B&W Farm & Ranch Equipment. B&W’s latest product, the GradeBoss, is light enough to pull with your ATV, yet heavy enough to fix your driveway. The reason for designing this work tool was two-fold: 1. To repurpose the gravel already in your driveway eliminating the need to purchase new gravel every time yougrade it.
COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. BRANSON INTRODUCES NEW 2515 Branson Tractors has announced that they are adding to their line-up of 16 models in their 15 series tractors. The 2515R & 2515h tractors provide smaller horsepower on a bigger chassis. The Branson 2515 tractors are 24 horsepower and are available with manual 12 speed synchro shuttle transmission (2515R) or a 3-range Hydro-max, hydrostatic transmission (2515h). HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Raising your labor rate by $5 an hour can add $30,000 of net profit back to your dealership, without any investments in staffing or the service facility. 3. Flat Rate More Work. Seventy-five percent of all the work done in your service department has most likely been donebefore.
PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we ask HOW TO APPROACH MARKETING FOR THE PARTS DEPARTMENT Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to marketby department.
COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. FEATURED PRODUCT: GRADEBOSS BY B&W FARM & RANCH EQUIPMENT Featured Product: GradeBoss by B&W Farm & Ranch Equipment. B&W’s latest product, the GradeBoss, is light enough to pull with your ATV, yet heavy enough to fix your driveway. The reason for designing this work tool was two-fold: 1. To repurpose the gravel already in your driveway eliminating the need to purchase new gravel every time yougrade it.
COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. BRANSON INTRODUCES NEW 2515 Branson Tractors has announced that they are adding to their line-up of 16 models in their 15 series tractors. The 2515R & 2515h tractors provide smaller horsepower on a bigger chassis. The Branson 2515 tractors are 24 horsepower and are available with manual 12 speed synchro shuttle transmission (2515R) or a 3-range Hydro-max, hydrostatic transmission (2515h). HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered FEATURES - RURALLIFESTYLEDEALER.COM Rural Lifestyle Dealer Content on Features. We sat down with Vince Zebeau, president and CEO of the Deep Southern Equipment Dealers Assn., to get his take on current trends impacting the DSEDA's members, including equipment and labor shortages and his industryforecast for 2022.
MANUFACTURER NEWS
Rural Lifestyle Dealer Content on Manufacturer News. Alyn Brown of Level Up Development, who is also a technology contributor to Rural Lifestyle Dealer, highlights products that stood out to him at the 2019 GIE+Expo, including equipment from Mean Green, Ariens, Bad Boyand Ferris.
THE ALTOZ ADVANTAGE
Tracks on Mowers Offer Unique Advantages. Altoz offers a product that is unique to the industry — zero-turn and stand-on mowers with tracks. And while Altoz owner Dennis Brazier says tracked mowers certainly won’t replace all wheeled mowers, they offer a unique advantage for commercial, municipality or farm customers. TORO INTRODUCES NEW 60V BATTERY POWER MAX TWO-STAGE SNOW BLOOMINGTON, Minn. – Homeowners can now put Toro’s Flex-Force Power System up against winter’s deepest snow drifts with the new Toro 60V* Power Max Two-Stage Snow Blower “A two-stage battery-powered snow blower that could deliver just as much power as a gas model, was once a pipe dream — then we developed the 60V Power Max two-stage snow blower,” says Tom Werner, LANDSCAPING EXCLUSIVELY WITH BATTERY-POWERED EQUIPMENT The city of South Pasadena, Calif., was recently named the first American Green Zone Alliance (AGZA) Green Zone City in the U.S. This means all of the city’s 13 properties — comprising 41 acres (including 21 acres of mowing); 15 acres of hardscapes; 1 acre of hedges and more than 7 miles of edging — are maintained with battery-powered mowers, trimmers, edgers, hedgers and blowers. HERITAGE TRACTOR: ANATOMY OF A DEALERSHIP STARTUP When Ken Wagner explains the genesis of moving 800 miles from his home in Michigan for a new business opportunity in Kansas, a lot had to do with the fact that his wife, Diane, hoped to one day return to the Kansas City area where she grew up. Wagner, who spent 13 years with John Deere as territory manager prior to joining wood-chipping manufacturer Morbark in Michigan, was ready to do ADJUSTING YOUR SERVICE CHECK-IN PROCESS In most cases the average person will respond to a text message within 3 minutes of receiving it. The other element of the check in process is making sure that when possible, whoever is writing the work-order is doing a detailed service walk around with the customer so that the equipment can be evaluated and service or repair items discussed BUSH HOG INTRODUCES NEW ATV/UTV IMPLEMENT SYSTEM SELMA, Ala. — Bush Hog introduces its new “Terra Hog System," a line of ATV/UTV implements specifically designed to work with a compatible frame system. Each of the 10 available implements attaches to a sturdy mainframe by a 1-1/4-inch bolt (with supplied wrench) for implement changes. “Whether you need to scrape roads on the way to your hunting camp, disc up tough land for aFEATURED PRODUCT
The Westward Parts LS41F gas powered Lawn Sweep turns a rough cut into a smooth finish, even under heavy grass conditions. It’s capable of gathering cores, wet leaves and grass clippings. The LS41F saves time with its unique offset pull hitch, so operators can mow and sweep at the same time. The LS41F has a large capacity of 21 cubic feet HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Raising your labor rate by $5 an hour can add $30,000 of net profit back to your dealership, without any investments in staffing or the service facility. 3. Flat Rate More Work. Seventy-five percent of all the work done in your service department has most likely been donebefore.
PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we ask HOW TO APPROACH MARKETING FOR THE PARTS DEPARTMENT Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to marketby department.
COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. FEATURED PRODUCT: GRADEBOSS BY B&W FARM & RANCH EQUIPMENT Featured Product: GradeBoss by B&W Farm & Ranch Equipment. B&W’s latest product, the GradeBoss, is light enough to pull with your ATV, yet heavy enough to fix your driveway. The reason for designing this work tool was two-fold: 1. To repurpose the gravel already in your driveway eliminating the need to purchase new gravel every time yougrade it.
COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. BRANSON INTRODUCES NEW 2515 Branson Tractors has announced that they are adding to their line-up of 16 models in their 15 series tractors. The 2515R & 2515h tractors provide smaller horsepower on a bigger chassis. The Branson 2515 tractors are 24 horsepower and are available with manual 12 speed synchro shuttle transmission (2515R) or a 3-range Hydro-max, hydrostatic transmission (2515h). HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered RURAL LIFESTYLE DEALERINDUSTRY NEWSRESOURCESPRODUCTS & SUPPLIERSPUBLICATIONSSUCCESS ACADEMYSTORE Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available.This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their 6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Raising your labor rate by $5 an hour can add $30,000 of net profit back to your dealership, without any investments in staffing or the service facility. 3. Flat Rate More Work. Seventy-five percent of all the work done in your service department has most likely been donebefore.
PATH TO ACQUISITION: HOW A PARTNER BECAME AN OWNER Geoff Blanco joined Rigg’s Outdoor Power Equipment in 2003 and shortly after became a part owner, with 49% share of the dealership. Last March, he completed the acquisition of the dealership and shares a first-hand account in Part One of a three-part series. Rigg’s Outdoor Power Equipment has locations in Valparaiso, Mishawaka, LaPorte and Lafayette, Ind., and carries Kubota, Hustler, Cub MOST AND LEAST RELIABLE LAWN TRACTOR BRANDS Turns out it’s true, nothing runs like a Deere. In Consumer Reports’ latest survey of 11,217 subscribers, John Deere takes the top prize as the most reliable brand of lawn tractors and among the more reliable zero-turn-radius mowers. And reliability is key — in our fix-it surveys, readers told us that they're more likely to repair lawn tractors and ZTRs than any other products we ask HOW TO APPROACH MARKETING FOR THE PARTS DEPARTMENT Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to marketby department.
COUNTRY CLIPPER LAUNCHES LEFT HAND CONVERSION OPTION Country Clipper is pleased to announce the release of a Left-Hand Joystick Conversion Kit. This kit will allow dealers to convert right-hand joystick Country Clipper models to left hand joystick operation. This will accommodate customers who want a left-hand joystick steering configuration as well as those who prefer the left-hand operation similar to other heavy machinery. FEATURED PRODUCT: GRADEBOSS BY B&W FARM & RANCH EQUIPMENT Featured Product: GradeBoss by B&W Farm & Ranch Equipment. B&W’s latest product, the GradeBoss, is light enough to pull with your ATV, yet heavy enough to fix your driveway. The reason for designing this work tool was two-fold: 1. To repurpose the gravel already in your driveway eliminating the need to purchase new gravel every time yougrade it.
COMPENSATING YOUR PARTS DEPARTMENT PART 1: DEVELOPING A Create a High Performance Dealership with Bob Clements is a new series brought to you by Yanmar.. More from Bob Clements. Yanmar — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. BRANSON INTRODUCES NEW 2515 Branson Tractors has announced that they are adding to their line-up of 16 models in their 15 series tractors. The 2515R & 2515h tractors provide smaller horsepower on a bigger chassis. The Branson 2515 tractors are 24 horsepower and are available with manual 12 speed synchro shuttle transmission (2515R) or a 3-range Hydro-max, hydrostatic transmission (2515h). HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-powered FEATURES - RURALLIFESTYLEDEALER.COM Rural Lifestyle Dealer Content on Features. We sat down with Vince Zebeau, president and CEO of the Deep Southern Equipment Dealers Assn., to get his take on current trends impacting the DSEDA's members, including equipment and labor shortages and his industryforecast for 2022.
MANUFACTURER NEWS
Rural Lifestyle Dealer Content on Manufacturer News. Alyn Brown of Level Up Development, who is also a technology contributor to Rural Lifestyle Dealer, highlights products that stood out to him at the 2019 GIE+Expo, including equipment from Mean Green, Ariens, Bad Boyand Ferris.
THE ALTOZ ADVANTAGE
Tracks on Mowers Offer Unique Advantages. Altoz offers a product that is unique to the industry — zero-turn and stand-on mowers with tracks. And while Altoz owner Dennis Brazier says tracked mowers certainly won’t replace all wheeled mowers, they offer a unique advantage for commercial, municipality or farm customers. TORO INTRODUCES NEW 60V BATTERY POWER MAX TWO-STAGE SNOW BLOOMINGTON, Minn. – Homeowners can now put Toro’s Flex-Force Power System up against winter’s deepest snow drifts with the new Toro 60V* Power Max Two-Stage Snow Blower “A two-stage battery-powered snow blower that could deliver just as much power as a gas model, was once a pipe dream — then we developed the 60V Power Max two-stage snow blower,” says Tom Werner, LANDSCAPING EXCLUSIVELY WITH BATTERY-POWERED EQUIPMENT The city of South Pasadena, Calif., was recently named the first American Green Zone Alliance (AGZA) Green Zone City in the U.S. This means all of the city’s 13 properties — comprising 41 acres (including 21 acres of mowing); 15 acres of hardscapes; 1 acre of hedges and more than 7 miles of edging — are maintained with battery-powered mowers, trimmers, edgers, hedgers and blowers. HERITAGE TRACTOR: ANATOMY OF A DEALERSHIP STARTUP When Ken Wagner explains the genesis of moving 800 miles from his home in Michigan for a new business opportunity in Kansas, a lot had to do with the fact that his wife, Diane, hoped to one day return to the Kansas City area where she grew up. Wagner, who spent 13 years with John Deere as territory manager prior to joining wood-chipping manufacturer Morbark in Michigan, was ready to do ADJUSTING YOUR SERVICE CHECK-IN PROCESS In most cases the average person will respond to a text message within 3 minutes of receiving it. The other element of the check in process is making sure that when possible, whoever is writing the work-order is doing a detailed service walk around with the customer so that the equipment can be evaluated and service or repair items discussed BUSH HOG INTRODUCES NEW ATV/UTV IMPLEMENT SYSTEM SELMA, Ala. — Bush Hog introduces its new “Terra Hog System," a line of ATV/UTV implements specifically designed to work with a compatible frame system. Each of the 10 available implements attaches to a sturdy mainframe by a 1-1/4-inch bolt (with supplied wrench) for implement changes. “Whether you need to scrape roads on the way to your hunting camp, disc up tough land for aFEATURED PRODUCT
The Westward Parts LS41F gas powered Lawn Sweep turns a rough cut into a smooth finish, even under heavy grass conditions. It’s capable of gathering cores, wet leaves and grass clippings. The LS41F saves time with its unique offset pull hitch, so operators can mow and sweep at the same time. The LS41F has a large capacity of 21 cubic feet HUSQVARNA EXITING SOME CONSUMER GAS-POWERED PRODUCTS In 2019, Husqvarna Group will exit certain low-margin gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future profitable growth areas such as robotic lawnmowers, digitization and technology for battery-poweredMenu
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POLARIS NAMES CHRIS WOLF AS NEW CHIEF PRODUCT EXCELLENCE, QUALITY ANDSAFETY OFFICER
Polaris Inc. announced Chris Wolf has been named to the role of chief product excellence, quality and safety officer. Polaris initiated a search for this newly elevated role after Todd Gross, vice president of Global Product Safety and Quality, shared his intent to retireearlier this year.
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TORO INTRODUCES NEW 60V BATTERY POWER MAX TWO-STAGE SNOW BLOWER Available in two models, the e24 and e26, the new snow blower is the only battery-powered unit designed with three battery ports. With two batteries on board, the e26 clears 30 spaces on one charge.*
THE TORO CO. REPORTS STRONG 2Q FISCAL 2021 RESULTS The Toro Co. reported second quarter net sales were up 23.6% year over year, to $1.15 billion. Professional segment net sales were up 25.3% and Residential segment net sales up 20.2%.*
TOP 10 RURAL LIFESTYLE INDUSTRY STORIES IN MAY 2021 In case you’ve missed them, here’s a roundup of our most read items on RuralLifestyleDealer.com during the past month.*
FLORIDA COAST EQUIPMENT TO PURCHASE 2 GULF COAST TURF & TRACTOR KUBOTADEALERSHIPS
Florida Coast Equipment, a family-owned and operated full service Kubota dealership, will add 35 high paying jobs in just the first 12 months as part of its expansion deal to purchase two Gulf Coast Turf & Tractor Kubota Dealerships, the company announced Wednesday.View More
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MUST READ FREE EGUIDES Download these helpful knowledge building tools * Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient * Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients * Create a High Performance Dealership with Bob Clements: ServiceDepartment Volume 3
* Create a High Performance Dealership with Bob Clements: ServiceDepartment Volume 2
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The _Weekly Digest_ is delivered every Sunday from our editors to provide you with important industry news and popular farm equipment content from the past week. THIS MONTH'S DIGITAL SPONSORS:This is
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Resources
FUNDAMENTALS FOR DEALERS FEELING OVERWHELMED? Start with these information-packed articles hand-picked by oureditors:
WHY RURAL LIFESTYLE DEALERS NEED TO DO MORE ONLINE MARKETING About 80% of people are searching online first before making a transaction, according to experts at Signpost, a marketing softwarecompany.
6 STEPS TO INCREASE SERVICE DEPARTMENT PROFITS Don’t underestimate what good processes, flat rating and efficiency incentives can mean for service department revenues.This is
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2021 DEALERSHIP MINDS SUMMIT REGISTER FOR THE 2021 DEALERSHIP MINDS SUMMIT The most influential “Dealership Minds” in the industry will gather in Omaha, Neb. on August 3-4 for the 2021 Dealership MindsSummit.
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CREATE A HIGH PERFORMANCE DEALERSHIP WITH BOB CLEMENTS * Looking for Technicians? Keep These Tips in Mind * 3 Strategies for Dealing with Inventory Challenges * Are You Overlooking These 3 Sales Secrets? * How to Easily Grow Your Marketing List * 3 Tips on Developing a Marketing StrategyView More
Videos
GIE+EXPO TECH WALK AROUND Alyn Brown of Level Up Development, who is also a technology contributor to Rural Lifestyle Dealer, highlights products that stood out to him at the 2019 GIE+Expo, including equipment from Mean Green, Ariens, Bad Boy and Ferris. BIGDOG MOWER CO. CELEBRATES 10 YEARS BigDog Mower Co., part of Excel Industries, is celebrating its 10-year anniversary. The company displayed its Hike walk-behind mower at the recent GIE+Expo and Brad Unruh, director of product strategy, highlights key features, include the electric start and deeper deck. DELTA-Q TECHNOLOGIES' BATTERY CHARGING SOLUTIONS Amanda Yeo, marketing manager for Delta-Q Technologies talks about the expansion of battery technology, the company's solutions and the OEMsit supports.
JASON CAMERON OF DIY NETWORK TALKS TO RLD Jason Cameron, host of DIY Network’s Desperate Landscapes and a professional home improvement contractor, comments about brand loyalty and dealer support as well as the newest equipment on display at the 2019 GIE+Expo. He also talks about the latest landscaping trends. ViewMore
EBRIEF FEATURES
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HOW RUSTON TRACTOR TERMINATED A MAINLINE & OPENED A SECOND LOCATION IN2020
The opportunity first arose in August 2019, when Kubota came to Gantt with the news that another nearby Kubota dealer, covering the Monroe, La., area, was planning to terminate its contract.*
5 QUESTIONS WITH STIHL’S BJOERN FISCHER Fischer says a combination of factors — beyond just the increase in home projects due to COVID-19 — aligned for a strong year for business in 2020 and leading into the first half of 2021.*
6 FACETS OF HUMAN NEEDS THAT DRIVE BUSINESS SUCCESS In good economic times and bad, some businesses find a path to success while others are forced to board up their windows and doors. What’s the difference between those that soar and those that flounder?*
5 QUESTIONS WITH DENNIS BRAZIER We recently caught up with Dennis Brazier, the CEO of Altoz, a commercial mower manufacturer based in Greenbush, Minn., to learn more about what differentiates the company for the competition and where he see the market heading in the short-term.View More
FROM THE DESK OF RLD*
GETTING BACK ON THE ROAD In typical years, the first quarter is a busy time for our staff, with a lot of time spent out of the office at industry events, meetings and visits with dealers. It’s hard to believe that with the exception of a few regional visits to dealers it’s been a year since we’ve done any extensive travel.*
TO THE POINT: BUILDING YOUR BENCH If one of your department managers was promoted — or even left the dealership — do you know who would replace them? Do you have employees who you’ve mentored and trained who are prepared to move into management roles?*
BRIGGS & STRATTON BOARD OF DIRECTORS FOCUSED ON EXECUTIVES AND THEMSELVES RATHER THAN INNOVATION Was the Briggs board a mutual protection society for its top executives and, frankly, its members? Or did the board, through no fault of its own, encounter impossible obstacles and have no choicebut bankruptcy?
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IT'S JUST THE END OF THE BEGINNING As Dave Kanicki prepares for retirement, he recounts the changes he's seen _Farm Equipment_ magazine and _Ag Equipment Intelligence_ gothrough.
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5 QUESTIONS WITH...
5 QUESTIONS WITH VINCE ZEBEAU OF THE DEEP SOUTHERN EQUIPMENT DEALERSASSOCIATION
We sat down with Vince Zebeau, president and CEO of the Deep Southern Equipment Dealers Assn., to get his take on current trends impacting the DSEDA's members, including equipment and labor shortages and his industry forecast for 2022. READ MORE » READ MORE FROM THIS SERIES The 5 QUESTIONS WITH... series is brought to you by ALTOZ
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Top Directory ListingsYANMAR
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing andindustry.
STIHL INC
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.View More
THE ALTOZ ADVANTAGE
TRACKS ON MOWERS OFFER UNIQUE ADVANTAGES Altoz offers a product that is unique to the industry — zero-turn and stand-on mowers with tracks. And while Altoz owner Dennis Brazier says tracked mowers certainly won’t replace all wheeled mowers, they offer a unique advantage for commercial, municipality or farm customers. READ MORE » READ MORE FROM THIS SERIES THE ALTOZ ADVANTAGE series is brought to you by ALTOZ
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------------------------- FARM INNOVATIONS REVIEW DEALER PRODUCT SHOWCASE This month's featured products geared towards equipment dealers.Learn More
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PRODUCT ROUNDUPS
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MOWERS & LAWN TRACTORS PRODUCT ROUNDUP 2021 Check out the latest mowers and lawn tractors from some of the industry's leading suppliers.*
PRODUCTS YOU WOULD HAVE SEEN AT THE 2021 NATIONAL FARM MACHINERY SHOW Check out these innovations from exhibitors that were slated to be at the 2021 National Farm Machinery Show.*
SNOW REMOVAL PRODUCT SPOTLIGHT 2020 Check out the latest snow removal product from one of the industry’sleading suppliers.
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Top Store Items
2018 RURAL LIFESTYLE DEALER BUSINESS TRENDS & OUTLOOK (PDF) This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever. 2017 RURAL LIFESTYLE DEALER BUSINESS TRENDS & OUTLOOK (PDF) _Rural Lifestyle Dealer’s _full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by majormanufacturer.
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