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Native Advertising
5 TECHNOLOGY REQUIREMENTS FOR NATIVE ADVERTISING PLATFORMS The excitement around native advertising has spawned a proliferation of “native advertising platforms.” The market is ready to move past the hype and choose the best technology. Here are five key technology requirements to focus on when choosing a native advertising platform, whether you’re building a native ad network,*
Scott Karp Jul 15, 2013 • 3 min readNative Advertising
EXPLAINING NATIVE ADVERTISING TO PUBLISHERS Despite all the hype about native advertising, many publishers are still unclear about what native advertising is and why they should run native ads on their sites. Publishers need to understand the value of native advertising for their publications and for their readers. Here is a primer on native advertising*
Scott Karp Jul 7, 2013 • 3 min readNative Advertising
WHO WILL CONTROL THE NATIVE ADVERTISING VALUE CHAIN? The display advertising value chain is dominated by ad exchanges and programmatic buying. But who will control the emerging market for native advertising, which depends on human factors to drive real value and scale? Here are the four critical elements of the native advertising value chain, how they create value,*
Scott Karp Jul 1, 2013 • 4 min readNative Advertising
NATIVE ADVERTISING IN PRINT COULD SAVE NEWSPAPERS Premium pricing for premium value has made native advertising the great hope for publishers desperate to escape the death spiral of plunging CPM prices for display advertising. For newspapers, premium pricing for premium value is why print advertising cash flow is still keeping their businesses afloat. Native advertising could be*
Scott Karp Jun 24, 2013 • 3 min readNative Advertising
5 TYPES OF ADVERTISING THAT ARE NOT NATIVE ADVERTISING When a term is as hot and hyped as “native advertising”, it’s inevitable that everyone will want to appropriate it to describe everything they are doing. Which means the term will be widely misappropriated. While it’s still open for debate exactly what native advertising is, it’s useful*
Scott Karp Jun 11, 2013 • 3 min readCloud
LEGACY NEWSPAPER EDITORIAL SYSTEMS REALLY ARE KILLING THE INDUSTRY The newspaper industry has staked its future on failed legacy newspaper editorial systems that require “tremendous effort and patience“. GateHouse Media could not implement this old desktop software masquerading in the “cloud” because it required too much bandwidth. Seriously! What is this, 1996? This legacy print CMSsoftware is so
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Scott Karp May 15, 2013 • 2 min readCloud
OLD DOGS NEW TRICKS AND CRAPPY EDITORIAL SYSTEMS ”You can’t fix what you won’t admit is wrong.” says Digital First Media CEO John Paton of the newspaper industry. That much needed tough love applies to the newspaper industry’s struggle with legacy editorial systems. (The title of this post is inspired by the title ofof
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Scott Karp Feb 19, 2012 • 3 min readContent Management
LEGACY EDITORIAL SYSTEMS AND CMSS ARE KILLING THE NEWS INDUSTRY’S DIGITAL TRANSFORMATION The news industry’s digital transformation is being thwarted and outright threatened by legacy editorial and content management systems that were not designed to build a bridge from old to new. Here are seven ways that legacy CMSs are hurting the news industry: 1. Creating content in a print editorial*
Scott Karp Feb 7, 2012 • 5 min readWorkflow
THE REAL COST OF NEWSROOM INEFFICIENCY How many times today did someone in your newsroom copy and paste content from one system to another? Or move content by logging into multiple systems or emailing files around to editors? How much time did your newsroom staff waste today overcoming the inefficiencies of your internal systems, redoing work*
Scott Karp Jun 6, 2011 • 2 min readWorkflow
SOLVING BIG UNIVERSAL PROBLEMS The best that any company can hope for is to find a big, universal problem that nobody else has solved. It seems we’ve hit upon that problem, based on the reaction to “How to Make It Easy for Newsrooms to Link on the Web“, and a follow up email*
Scott Karp May 30, 2011 • 1 min readLink Journalism
HOW TO MAKE IT EASY FOR NEWSPAPERS TO LINK ON THE WEB There has been a great deal of debate in the last few days about why mainstream news organizations in general and newspapers in particular don’t link out to sources from their stories. Many participants in the debate have asserted that this is because news sites still fearsending people
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Scott Karp May 19, 2011 • 5 min readAnnouncements
PUBLISH2 UPDATE: NETWORK GROWTH AND NEW BUSINESS MODEL Many people have reached out to us recently and asked, “How’s Publish2 doing? You guys have been very quiet for the last few months.” That’s because we’ve had our heads down rolling out the full content distribution service that we announced last summer andlaunched in beta
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Scott Karp May 9, 2011 • 5 min readAnnouncements
CONTENT (RE)PACKAGING: CURATION AND SYNDICATION IN THE AGE OF UNBUNDLED DIGITAL CONTENT I’m going to be speaking at the American Press Institute seminar on Creating the Digital User Experience, May 12 – May 13, 2011. Here’s my session on “Content (Re)Packaging: Curation and Syndication in the Age of Unbundled Digital Content”: Digital consumers get their news from a wide range*
Scott Karp Apr 29, 2011 • 2 min readDisruption
CLAY SHIRKY’S RIGHT THAT SYNDICATION’S GETTING DISRUPTED — BUT NOT IN THE WAYS HE THINKS IT IS In my contribution to the Nieman Journalism Lab’s 2011 Prediction series, I agree with Clay Shirky’s prediction about the disruption of the traditional news syndication model, but disagree (yes, I disagreed with Clay Shirky) about how the disruption will play out. Here’s an excerpt: The desktop web*
Scott Karp Dec 20, 2010 • 1 min readAnnouncements
DEMOTIX PARTNERS WITH PUBLISH2 NEWS EXCHANGE ON INDEPENDENT NEWS PHOTOMARKETPLACE
We’re excited to announce that Demotix, the award-winning open photo agency for independent journalists, will begin offering content via Publish2 News Exchange when we launch photo support later this summer. Newspapers and other news organizations will not only benefit from the huge efficiency of sharing photos directly through Publish2*
Scott Karp Aug 3, 2010 • 2 min readAnnouncements
THE NEW ASSOCIATED PRESS FOR THE 21ST CENTURY Today, at TechCrunch Disrupt, we’re announcing the launch of Publish2 News Exchange, a platform aimed at disrupting the Associated Press monopoly over content distribution to newspapers. With Publish2 News Exchange, newspapers can replace the AP’s obsolete cooperative with direct content sharing and replace the AP’s commodity content*
Scott Karp May 24, 2010 • 2 min readAnnouncements
PUBLISH2 WINS GANNETT FOUNDATION AWARD FOR TECHNICAL INNOVATION IN THE SERVICE OF DIGITAL JOURNALISM At the Online Journalism Awards banquet this Saturday, Publish2 had the honor of receiving the first Gannett Foundation Award For Technical Innovation in the Service of Digital Journalism: Publish2’s mission and unique tools encourage the spirit of open information and effectively fosters collaboration between teams of journalists and readers.*
Scott Karp Oct 4, 2009 • 1 min readSocial Journalism
NEW SUPPORT FOR SOCIAL JOURNALISM: EMBED SAVED VIDEOS IN PUBLISH2 WIDGETS, BLOG POSTS, AND WORDPRESS WIDGETS AND PAGES We’re excited to announce new support for Publish2’s Social Journalism features. You can now embed saved videos in Publish2’s javascript widget and in WordPress posts, widgets, and pages using Daniel Bachhuber’s Publish2 WordPress plugin. You can also send embedded videos to WordPress and Movable Type posts*
Scott Karp Aug 20, 2009 • 2 min readAnnouncements
SOCIAL JOURNALISM: CURATE THE REAL-TIME WEB Today we’re announcing a new Publish2 feature that helps journalists curate the real-time and social web — a HUGE value creation opportunity. We call this “Social Journalism.” What’s Social Journalism? It’s what you do when you gather information in social media channels and then report it to your*
Scott Karp Jul 27, 2009 • 5 min readAnnouncements
JOINING PUBLISH2: RYAN SHOLIN, GREG LINCH AND HOWARD WEAVER Today we’re announcing three major additions to the Publish2 team — journalists whose stellar reputations speak for themselves: Ryan Sholin joins us next week as Director of News Innovation. Greg Linch is the winner of the Publish2 Future of Journalism Contest and will join us in the fall as our*
Scott Karp Apr 23, 2009 • 3 min readAnnouncements
ANNOUNCING DIGITAL SUNLIGHT: PUBLISH2'S PLATFORM FOR COLLABORATIVEJOURNALISM
Today, with the signing of the largest government stimulus program in history, Publish2 is announcing a new initiative to help newsrooms faced with declining resources continue to play the watchdog role that is so vital in this time of crisis. Digital Sunlight is our code namefor a new feature
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Scott Karp Feb 17, 2009 • 4 min readAnnouncements
WIN A FREE TRIP TO ONA09 OR MEDIABISTRO CIRCUS, OR A MACBOOK PRO! Want to win a free trip to New York City for Mediabistro Circus? Or a free trip to San Francisco for the Online News Association’s annual conference? Or a brand new 15-inch Macbook Pro (the best laptop you’ll ever own)? These are the grand prizes in Publish2’s*
Scott Karp Feb 16, 2009 • 1 min readAnnouncements
PUBLISH2 PARTNERS WITH PR NEWSWIRE FOR JOURNALISTS We’ve partnered with PR Newswire to make Publish2’s link tool available to journalists using the PR Newswire for Journalists service, so that they can easily save and organize news releases. The goal of the partnership is to help journalists work with information on the web and leverage free*
Scott Karp Feb 6, 2009 • 1 min readAnnouncements
IMPORT GOOGLE READER SHARED ITEMS TO PUBLISH2: LINK JOURNALISM FROMYOUR FEED READER
Publish2 already makes it super easy for journalists to save links to any content on the web using our “link tool” (AKA bookmarklet). Just click “Link with Publish2″ in your browser when you’re reading an article on a news site, and in a few seconds it’s savedto
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Scott Karp Jan 15, 2009 • 3 min readAnnouncements
ANNOUNCING THE "I AM THE FUTURE OF JOURNALISM" CONTEST Publish2 is launching a contest for journalists to promote themselves as the future of journalism. We believe journalism has a bright future, and we’re betting everything on that belief. The winner of the “I Am The Future Of Journalism” Contest receives a prize that we know is increasingly valuable*
Scott Karp Dec 2, 2008 • 1 min read Publish2 Blog © 2021Powered by Ghost
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