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PUBL.COM BLOG
The Importance of Mobile App Analytics. In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion. YOUR GUIDE TO MOBILE APP DEVELOPMENT COSTS Variable costs vary with the workload. In development, an important variable expense is the cost of the outside app developer, which can vary from $70 to as much as $300 an hour and depends on the complexityof your project.
E-MAIL VS. SMS VS. PUSH NOTIFICATIONS: WHICH IS MORE EFFECTIVE Coupon redemption for email averages less than 1%, while SMS coupon redemption averages 15%–20% and for push notifications it can be as high as 30%. Text messages may seem similar to push notifications but they have significant differences. For one thing it costs the company a lot to send SMSs and it can end up costing the recipient too ifPUBL.COM BLOG
If we tease out revenue for mobile apps only, it’s projected to be about $70 billion annually by 2017 . Let’s look at some of the key mobile apps and mobile advertising market players that we should be watching. App Annie is the leading service for tracking user activityand app usage.
THE OVERVIEW OF MOBILE APP MARKET: WHY YOU SHOULD ENTER The reach, the frequency, and the retention rate are fascinating for mobile apps. It is significant that mobile app usage dominates the overall time spent on daily media consumption at 82%. The majority of available apps are B2C since B2B mobile apps are only now starting to enter the mobile app market. The potential for growth is huge.PUBL.COM BLOG
Ready Mobile Apps. According to recent research by Forrester, 8 of 10 senior mobile marketers are primarily concerned about customer engagement, and 55% of them seek to do so through a mobile presence. The same study indicates that modern marketers recognize mobile apps to be more effective than SMS or even mobile-optimized emails. THE SCIENCE BEHIND PUSH NOTIFICATIONS AND INTRO SCREENS The Science Behind Push Notifications and Intro Screens. April 27, 2015 / Sasha Zinevych /. Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications andadding smart
TYPICAL MOBILE APP DEVELOPMENT BARRIERS Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue. Let’s dig deeper into these indicators. Recurrent usage is an essential indicator for several reasons. First, three-quarters of allmobile app
HOW TO MAKE A MOBILE APP THAT'S TOTALLY WORTH IT Source: Official Google Blog, Launch a mobile business with The Guide to the App Galaxy So if you wonder how to make a mobile app with its own unmatched character think about yourself first. You’ll be happy to hear that your own experiences, background, tastes and preferences are fertile ground for creating a unique mobile app. MOBILE APP CONTENT IS ALL ABOUT STRUCTURE Mobile App Content Is All About Structure. March 11, 2015 / Sasha Zinevych / 1 Comment. More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of contentwill go to a
PUBL.COM BLOG
The Importance of Mobile App Analytics. In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion. YOUR GUIDE TO MOBILE APP DEVELOPMENT COSTS Variable costs vary with the workload. In development, an important variable expense is the cost of the outside app developer, which can vary from $70 to as much as $300 an hour and depends on the complexityof your project.
E-MAIL VS. SMS VS. PUSH NOTIFICATIONS: WHICH IS MORE EFFECTIVE Coupon redemption for email averages less than 1%, while SMS coupon redemption averages 15%–20% and for push notifications it can be as high as 30%. Text messages may seem similar to push notifications but they have significant differences. For one thing it costs the company a lot to send SMSs and it can end up costing the recipient too ifPUBL.COM BLOG
If we tease out revenue for mobile apps only, it’s projected to be about $70 billion annually by 2017 . Let’s look at some of the key mobile apps and mobile advertising market players that we should be watching. App Annie is the leading service for tracking user activityand app usage.
THE OVERVIEW OF MOBILE APP MARKET: WHY YOU SHOULD ENTER The reach, the frequency, and the retention rate are fascinating for mobile apps. It is significant that mobile app usage dominates the overall time spent on daily media consumption at 82%. The majority of available apps are B2C since B2B mobile apps are only now starting to enter the mobile app market. The potential for growth is huge.PUBL.COM BLOG
Ready Mobile Apps. According to recent research by Forrester, 8 of 10 senior mobile marketers are primarily concerned about customer engagement, and 55% of them seek to do so through a mobile presence. The same study indicates that modern marketers recognize mobile apps to be more effective than SMS or even mobile-optimized emails. THE SCIENCE BEHIND PUSH NOTIFICATIONS AND INTRO SCREENS The Science Behind Push Notifications and Intro Screens. April 27, 2015 / Sasha Zinevych /. Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications andadding smart
TYPICAL MOBILE APP DEVELOPMENT BARRIERS Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue. Let’s dig deeper into these indicators. Recurrent usage is an essential indicator for several reasons. First, three-quarters of allmobile app
HOW TO MAKE A MOBILE APP THAT'S TOTALLY WORTH IT Source: Official Google Blog, Launch a mobile business with The Guide to the App Galaxy So if you wonder how to make a mobile app with its own unmatched character think about yourself first. You’ll be happy to hear that your own experiences, background, tastes and preferences are fertile ground for creating a unique mobile app. MOBILE APP CONTENT IS ALL ABOUT STRUCTURE Mobile App Content Is All About Structure. March 11, 2015 / Sasha Zinevych / 1 Comment. More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of contentwill go to a
PUBL.COM BLOG
Costs for different types of mobile apps. Simple, so-called table-based apps with very basic information (hierarchical topics with a list of available subjects) cost from $1000 to $4000 (money you would pay to a web development contractor agency). Add-ons such as geolocation, social media integration, camera integration, push notifications and all the rest will cost up to another $4000.PUBL.COM BLOG
While Mondays are the most popular day for laptop and desktop sales, with a gradually falling trend for the rest of the week, the situation is quite the opposite for mobile applications. Sunday is the top day for mobile shoppers while the least activity is seen on Fridays. Image Courtesy: Trak.in, Mobile Shopping Trends: 106% Growth, SundayPUBL.COM BLOG
Adobe’s latest report about mobile excellence and mobile app market is based on research among 3,000 marketing professionals, and it looks like many more companies are ready to go mobile. Of the respondents, 30% recognize that mobile activities are central in their marketing and 22% have a centralized mobile team.PUBL.COM BLOG
If we tease out revenue for mobile apps only, it’s projected to be about $70 billion annually by 2017 . Let’s look at some of the key mobile apps and mobile advertising market players that we should be watching. App Annie is the leading service for tracking user activityand app usage.
MOBILE APP ANALYTICS FOR BEGINNERS: WHERE TO START Track and monitor sales volume.For non-game mobile apps, you can also monitor the frequency of usage in a particular period to determine whether it is reasonable to set lower prices, offer a free version, or get revenue from in-app advertising. HOW TO MAKE A MOBILE APP THAT'S TOTALLY WORTH IT Source: Official Google Blog, Launch a mobile business with The Guide to the App Galaxy So if you wonder how to make a mobile app with its own unmatched character think about yourself first. You’ll be happy to hear that your own experiences, background, tastes and preferences are fertile ground for creating a unique mobile app. HOW MOBILE APP CONTENT CAN BOOST CUSTOMER RETENTION Image Source: Ubeflip Blog, Content Marketing For Customer Retention: How We Work To Reduce Churn Distribute your marketing messages instantly.Thanks to mobile app content you can now have a really close relationship and personalized dialog with your customers. Reaching customers instantly, in real time is essential when it comes to updating them about special deals, latest news, and HOW MUCH DOES IT COST TO MAKE AN APP Expensive mobile app builders that cost up to $1000 per month (with many cool add-ons) imply broader customization and a larger set of templates and designs that can actually make your mobile app unique and allow it to stand out. WHAT'S THE PERFECT TIMING TO START MOBILE APP DEVELOPMENT? First, let’s look at buying cycles. The cycles can be different for each user; some users buy and install mobile apps daily for a couple of weeks, and then they just quit buying new apps and forget about the AppStore for several months. 8 REASONS WHY YOUR CUSTOMERS MIGHT HATE YOUR MOBILE APP Image Source: Steve Garfield’s Flickr Account 8) People hate freezing apps. According to a Business Insider Study, freezing (76%), crashing (71%) and poor responsiveness (59%) are the top reasons for deleting an app (44%) or writing a bad review (96%).Heavy battery usage (55%) and too many advertisements (53%) are two other important points that definitely don’t please mobile app users.PUBL.COM BLOG
The Importance of Mobile App Analytics. In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion.PUBL.COM BLOG
While Mondays are the most popular day for laptop and desktop sales, with a gradually falling trend for the rest of the week, the situation is quite the opposite for mobile applications. Sunday is the top day for mobile shoppers while the least activity is seen on Fridays. Image Courtesy: Trak.in, Mobile Shopping Trends: 106% Growth, Sunday YOUR GUIDE TO MOBILE APP DEVELOPMENT COSTS Variable costs vary with the workload. In development, an important variable expense is the cost of the outside app developer, which can vary from $70 to as much as $300 an hour and depends on the complexityof your project.
PUBL.COM BLOG
Ready Mobile Apps. According to recent research by Forrester, 8 of 10 senior mobile marketers are primarily concerned about customer engagement, and 55% of them seek to do so through a mobile presence. The same study indicates that modern marketers recognize mobile apps to be more effective than SMS or even mobile-optimized emails. THE OVERVIEW OF MOBILE APP MARKET: WHY YOU SHOULD ENTER The reach, the frequency, and the retention rate are fascinating for mobile apps. It is significant that mobile app usage dominates the overall time spent on daily media consumption at 82%. The majority of available apps are B2C since B2B mobile apps are only now starting to enter the mobile app market. The potential for growth is huge. TYPICAL MOBILE APP DEVELOPMENT BARRIERS Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue. Let’s dig deeper into these indicators. Recurrent usage is an essential indicator for several reasons. First, three-quarters of allmobile app
MOBILE APP CONTENT IS ALL ABOUT STRUCTURE Mobile App Content Is All About Structure. March 11, 2015 / Sasha Zinevych / 1 Comment. More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of contentwill go to a
E-MAIL VS. SMS VS. PUSH NOTIFICATIONS: WHICH IS MORE EFFECTIVE Coupon redemption for email averages less than 1%, while SMS coupon redemption averages 15%–20% and for push notifications it can be as high as 30%. Text messages may seem similar to push notifications but they have significant differences. For one thing it costs the company a lot to send SMSs and it can end up costing the recipient too if APP BUILDING EXPERIMENT: HOW I GOT DISAPPOINTED As my company produces ready mobile apps, I decided to experiment with a few online app builders, to figure out how helpful they were for businesses and in what cases they were most convenient.These services fell into four general categories, and I’ve given a short review of each of them below. Tied-Up App Building THE SCIENCE BEHIND PUSH NOTIFICATIONS AND INTRO SCREENS The Science Behind Push Notifications and Intro Screens. April 27, 2015 / Sasha Zinevych /. Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications andadding smart
PUBL.COM BLOG
The Importance of Mobile App Analytics. In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion.PUBL.COM BLOG
While Mondays are the most popular day for laptop and desktop sales, with a gradually falling trend for the rest of the week, the situation is quite the opposite for mobile applications. Sunday is the top day for mobile shoppers while the least activity is seen on Fridays. Image Courtesy: Trak.in, Mobile Shopping Trends: 106% Growth, Sunday YOUR GUIDE TO MOBILE APP DEVELOPMENT COSTS Variable costs vary with the workload. In development, an important variable expense is the cost of the outside app developer, which can vary from $70 to as much as $300 an hour and depends on the complexityof your project.
PUBL.COM BLOG
Ready Mobile Apps. According to recent research by Forrester, 8 of 10 senior mobile marketers are primarily concerned about customer engagement, and 55% of them seek to do so through a mobile presence. The same study indicates that modern marketers recognize mobile apps to be more effective than SMS or even mobile-optimized emails. THE OVERVIEW OF MOBILE APP MARKET: WHY YOU SHOULD ENTER The reach, the frequency, and the retention rate are fascinating for mobile apps. It is significant that mobile app usage dominates the overall time spent on daily media consumption at 82%. The majority of available apps are B2C since B2B mobile apps are only now starting to enter the mobile app market. The potential for growth is huge. TYPICAL MOBILE APP DEVELOPMENT BARRIERS Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue. Let’s dig deeper into these indicators. Recurrent usage is an essential indicator for several reasons. First, three-quarters of allmobile app
MOBILE APP CONTENT IS ALL ABOUT STRUCTURE Mobile App Content Is All About Structure. March 11, 2015 / Sasha Zinevych / 1 Comment. More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of contentwill go to a
E-MAIL VS. SMS VS. PUSH NOTIFICATIONS: WHICH IS MORE EFFECTIVE Coupon redemption for email averages less than 1%, while SMS coupon redemption averages 15%–20% and for push notifications it can be as high as 30%. Text messages may seem similar to push notifications but they have significant differences. For one thing it costs the company a lot to send SMSs and it can end up costing the recipient too if APP BUILDING EXPERIMENT: HOW I GOT DISAPPOINTED As my company produces ready mobile apps, I decided to experiment with a few online app builders, to figure out how helpful they were for businesses and in what cases they were most convenient.These services fell into four general categories, and I’ve given a short review of each of them below. Tied-Up App Building THE SCIENCE BEHIND PUSH NOTIFICATIONS AND INTRO SCREENS The Science Behind Push Notifications and Intro Screens. April 27, 2015 / Sasha Zinevych /. Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications andadding smart
PUBL.COM BLOG
Ready Mobile Apps. According to recent research by Forrester, 8 of 10 senior mobile marketers are primarily concerned about customer engagement, and 55% of them seek to do so through a mobile presence. The same study indicates that modern marketers recognize mobile apps to be more effective than SMS or even mobile-optimized emails.PUBL.COM BLOG
If we tease out revenue for mobile apps only, it’s projected to be about $70 billion annually by 2017 . Let’s look at some of the key mobile apps and mobile advertising market players that we should be watching. App Annie is the leading service for tracking user activityand app usage.
PUBL.COM BLOG
Adobe’s latest report about mobile excellence and mobile app market is based on research among 3,000 marketing professionals, and it looks like many more companies are ready to go mobile. Of the respondents, 30% recognize that mobile activities are central in their marketing and 22% have a centralized mobile team. MOBILE USER EXPERIENCE ARCHIVES Analyzing mobile app usage is essential to get a better picture of your client’s interests, hobbies, preferences, and behaviors in general. Analytics data will help you make decisions that are more efficient for your current market conditions. APP BUILDING EXPERIMENT: HOW I GOT DISAPPOINTED As my company produces ready mobile apps, I decided to experiment with a few online app builders, to figure out how helpful they were for businesses and in what cases they were most convenient.These services fell into four general categories, and I’ve given a short review of each of them below. Tied-Up App Building MOBILE STRATEGY ARCHIVES Mobile products—and especially those introduced by independent developers—usually don’t have good marketing budgets. In fact, only 5-10% of all mobile apps have a mobile marketing strategy.But at the end of the day, why do you need a marketing plan? HOW TO MAKE A MOBILE APP THAT'S TOTALLY WORTH IT Source: Official Google Blog, Launch a mobile business with The Guide to the App Galaxy So if you wonder how to make a mobile app with its own unmatched character think about yourself first. You’ll be happy to hear that your own experiences, background, tastes and preferences are fertile ground for creating a unique mobile app. MOBILE APP DEVELOPMENT COST ARCHIVES Costs for different types of mobile apps. Simple, so-called table-based apps with very basic information (hierarchical topics with a list of available subjects) cost from $1000 to $4000 (money you would pay to a web development contractor agency). Add-ons such as geolocation, social media integration, camera integration, push notifications and all the rest will cost up to another $4000. 11 MOBILE APP IDEAS FOR CONTENT-BASED APPS Event materials.Events usually have a schedule, so typically a bunch of text messages is sent out about all the lectures and workshops. Content-based mobile apps are perfect for event marketing because, seriously, smartphones are a very personal digital channel, and the opt-out rates for push notifications are lower than for e-mails andSMS messages.
HOW MOBILE APP CONTENT CAN BOOST CUSTOMER RETENTION Image Source: Ubeflip Blog, Content Marketing For Customer Retention: How We Work To Reduce Churn Distribute your marketing messages instantly.Thanks to mobile app content you can now have a really close relationship and personalized dialog with your customers. Reaching customers instantly, in real time is essential when it comes to updating them about special deals, latest news, andPUBL.COM BLOG
The Importance of Mobile App Analytics. In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion.PUBL.COM BLOG
While Mondays are the most popular day for laptop and desktop sales, with a gradually falling trend for the rest of the week, the situation is quite the opposite for mobile applications. Sunday is the top day for mobile shoppers while the least activity is seen on Fridays. Image Courtesy: Trak.in, Mobile Shopping Trends: 106% Growth, SundayPUBL.COM BLOG
Costs for different types of mobile apps. Simple, so-called table-based apps with very basic information (hierarchical topics with a list of available subjects) cost from $1000 to $4000 (money you would pay to a web development contractor agency). Add-ons such as geolocation, social media integration, camera integration, push notifications and all the rest will cost up to another $4000. YOUR GUIDE TO MOBILE APP DEVELOPMENT COSTS Variable costs vary with the workload. In development, an important variable expense is the cost of the outside app developer, which can vary from $70 to as much as $300 an hour and depends on the complexityof your project.
E-MAIL VS. SMS VS. PUSH NOTIFICATIONS: WHICH IS MORE EFFECTIVE Coupon redemption for email averages less than 1%, while SMS coupon redemption averages 15%–20% and for push notifications it can be as high as 30%. Text messages may seem similar to push notifications but they have significant differences. For one thing it costs the company a lot to send SMSs and it can end up costing the recipient too ifPUBL.COM BLOG
Adobe’s latest report about mobile excellence and mobile app market is based on research among 3,000 marketing professionals, and it looks like many more companies are ready to go mobile. Of the respondents, 30% recognize that mobile activities are central in their marketing and 22% have a centralized mobile team.PUBL.COM BLOG
Ready Mobile Apps. According to recent research by Forrester, 8 of 10 senior mobile marketers are primarily concerned about customer engagement, and 55% of them seek to do so through a mobile presence. The same study indicates that modern marketers recognize mobile apps to be more effective than SMS or even mobile-optimized emails. THE OVERVIEW OF MOBILE APP MARKET: WHY YOU SHOULD ENTER The reach, the frequency, and the retention rate are fascinating for mobile apps. It is significant that mobile app usage dominates the overall time spent on daily media consumption at 82%. The majority of available apps are B2C since B2B mobile apps are only now starting to enter the mobile app market. The potential for growth is huge. MOBILE APP CONTENT IS ALL ABOUT STRUCTURE Mobile App Content Is All About Structure. March 11, 2015 / Sasha Zinevych / 1 Comment. More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of contentwill go to a
TYPICAL MOBILE APP DEVELOPMENT BARRIERS Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue. Let’s dig deeper into these indicators. Recurrent usage is an essential indicator for several reasons. First, three-quarters of allmobile app
PUBL.COM BLOG
The Importance of Mobile App Analytics. In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion.PUBL.COM BLOG
While Mondays are the most popular day for laptop and desktop sales, with a gradually falling trend for the rest of the week, the situation is quite the opposite for mobile applications. Sunday is the top day for mobile shoppers while the least activity is seen on Fridays. Image Courtesy: Trak.in, Mobile Shopping Trends: 106% Growth, SundayPUBL.COM BLOG
Costs for different types of mobile apps. Simple, so-called table-based apps with very basic information (hierarchical topics with a list of available subjects) cost from $1000 to $4000 (money you would pay to a web development contractor agency). Add-ons such as geolocation, social media integration, camera integration, push notifications and all the rest will cost up to another $4000. YOUR GUIDE TO MOBILE APP DEVELOPMENT COSTS Variable costs vary with the workload. In development, an important variable expense is the cost of the outside app developer, which can vary from $70 to as much as $300 an hour and depends on the complexityof your project.
E-MAIL VS. SMS VS. PUSH NOTIFICATIONS: WHICH IS MORE EFFECTIVE Coupon redemption for email averages less than 1%, while SMS coupon redemption averages 15%–20% and for push notifications it can be as high as 30%. Text messages may seem similar to push notifications but they have significant differences. For one thing it costs the company a lot to send SMSs and it can end up costing the recipient too ifPUBL.COM BLOG
Adobe’s latest report about mobile excellence and mobile app market is based on research among 3,000 marketing professionals, and it looks like many more companies are ready to go mobile. Of the respondents, 30% recognize that mobile activities are central in their marketing and 22% have a centralized mobile team.PUBL.COM BLOG
Ready Mobile Apps. According to recent research by Forrester, 8 of 10 senior mobile marketers are primarily concerned about customer engagement, and 55% of them seek to do so through a mobile presence. The same study indicates that modern marketers recognize mobile apps to be more effective than SMS or even mobile-optimized emails. THE OVERVIEW OF MOBILE APP MARKET: WHY YOU SHOULD ENTER The reach, the frequency, and the retention rate are fascinating for mobile apps. It is significant that mobile app usage dominates the overall time spent on daily media consumption at 82%. The majority of available apps are B2C since B2B mobile apps are only now starting to enter the mobile app market. The potential for growth is huge. MOBILE APP CONTENT IS ALL ABOUT STRUCTURE Mobile App Content Is All About Structure. March 11, 2015 / Sasha Zinevych / 1 Comment. More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of contentwill go to a
TYPICAL MOBILE APP DEVELOPMENT BARRIERS Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue. Let’s dig deeper into these indicators. Recurrent usage is an essential indicator for several reasons. First, three-quarters of allmobile app
PUBL.COM BLOG
Costs for different types of mobile apps. Simple, so-called table-based apps with very basic information (hierarchical topics with a list of available subjects) cost from $1000 to $4000 (money you would pay to a web development contractor agency). Add-ons such as geolocation, social media integration, camera integration, push notifications and all the rest will cost up to another $4000.PUBL.COM BLOG
If we tease out revenue for mobile apps only, it’s projected to be about $70 billion annually by 2017 . Let’s look at some of the key mobile apps and mobile advertising market players that we should be watching. App Annie is the leading service for tracking user activityand app usage.
MOBILE APP CONTENT IS ALL ABOUT STRUCTURE Mobile App Content Is All About Structure. March 11, 2015 / Sasha Zinevych / 1 Comment. More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of contentwill go to a
TYPICAL MOBILE APP DEVELOPMENT BARRIERS Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue. Let’s dig deeper into these indicators. Recurrent usage is an essential indicator for several reasons. First, three-quarters of allmobile app
MOBILE CONTENT ARCHIVES Every platform is unique, and content that’s great for print isn’t likely to look as good on the Internet. Desktop and mobile website versions, as well as MOBILE APP ANALYTICS FOR BEGINNERS: WHERE TO START Track and monitor sales volume.For non-game mobile apps, you can also monitor the frequency of usage in a particular period to determine whether it is reasonable to set lower prices, offer a free version, or get revenue from in-app advertising. HOW MOBILE APP CONTENT CAN BOOST CUSTOMER RETENTION Image Source: Ubeflip Blog, Content Marketing For Customer Retention: How We Work To Reduce Churn Distribute your marketing messages instantly.Thanks to mobile app content you can now have a really close relationship and personalized dialog with your customers. Reaching customers instantly, in real time is essential when it comes to updating them about special deals, latest news, and HOW TO MAXIMIZE YOUR PROFIT WITH MOBILE APP ADVERTISING? 2) Paid Apps (One-time payment) With this model, users will have to pay one-time only for downloading the app and enjoying all the features. However, keep in mind that if you are going to launch your paid app, it should be well attractive for users before they pay for it, without any sample. THE SCIENCE BEHIND PUSH NOTIFICATIONS AND INTRO SCREENS The Science Behind Push Notifications and Intro Screens. April 27, 2015 / Sasha Zinevych /. Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications andadding smart
CASE STUDY: THE CHALLENGES OF SOLE MOBILE APP DEVELOPMENT My boss gave me the challenging assignment of interviewing some of our clients about building mobile apps and mobile app development in order to generate some insights about the process. After several mail-outs, I found that very few people would agree to discuss their experience openly, and the ones who did didn’t provide enough details about how they constructed (or at least tried toProducts
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Zero learning curve.FOR FIELD SALES
* Keep sales collateral organized and accessible any time, even when offline or on the road. * Don’t waste time searching through catalogs, find the information you need in seconds. * Share collateral with clients and receive notifications when they interact with your content. FOR DEALER & DISTRIBUTION SUPPORT * Deliver sales collateral around the globe through your digitallibrary.
* Update documents in one click to avoid additional printing and shipping costs and keep all your content relevant. * Manage sales and marketing collateral quickly and effortlessly. FOR EXPOS & TRADESHOWS * Digitize your printed collateral and make it easy to showcase, share, and navigate around. * Send digital collateral and track leads at the same time; receive notifications when your documents are opened. * Measure event ROI by tracking your sales & content performance. * Collect leads digitally and send them directly to your CRM, rightfrom the booth.
> Salespal is a strategic app that allows us to stand out among our > competitors. Any company that produces important product catalogs > and has frequent document updates would benefit from Salespal, too.from Lampa
YOU’RE IN GOOD COMPANY Osborne Books provides digital materials to distance learning centers and gains a competitive edgeLearn more
Lampa empowers their sales team with interactive online catalogs, available at a click even offlineLearn more
Bailey moves away from print and provides their customers and sales reps with easy-to-access e-catalogsLearn more
Skandia provides sales materials to dealers in a click and greatly increases sales to end usersLearn more
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FlippingBook Online
Web-based service
Features Pricing
FlippingBook PublisherDesktop version
Features Pricing
FlippingBook Automation Batch converter from PDF to HTML5Salespal
Mobile platform for sales and tradeshow collateral EXAMPLES Flipbook EbookCatalog
Magazine
Brochure
Annual report
Newsletter
Online document
Proposal
Pitch
RESOURCES Blog CustomersSecurity
COMPANY About us Reseller ProgramPrivacy Policy
BENEFITS Professional look Better distribution Real book feelNavigation
Large PDFs
SALES & SUPPORT Contact us Request demo Help Center System statusCall sales:
+1 855-972-9587
OUR PRODUCTS
FlippingBook Online
Web-based service
FlippingBook PublisherDesktop version
FlippingBook Automation Batch converter from PDF to HTML5Salespal
Mobile platform for sales and tradeshow collateral RESOURCES Examples BlogCustomers
Security
BENEFITS Professional lookBetter distribution
Real book feel
Navigation
Large PDFs
SUPPORT Help Center Contact usSystem status
COMPANY About us Reseller ProgramPrivacy Policy
* FlippingBook lets you transform PDFs into engaging flipbooks that you can share and track. Follow us: Facebook , Twitter.
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