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yourself. P.S.
THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out POSITIONING:STRATEGIES TO CREATE YOUR UNIQUE POSITIONING No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level. You move from the first level to the second level. The first level is simply a feature or an adjective. E.g. THE POWER OF CHOCOLATE MARKETING: BUSINESS STRATEGY In the world of marketing you're told how to write sales letters, how to write great headlines, etc. And while all of those skills count, we know for a fact that what really counts is the connection. "Little things" can make a bigger and longer-lasting impression on the client. HOW TO WIN YOUR NEGOTIATION BATTLE WITH CALIBRATED QUESTIONS The three negotiation concepts we'll cover are. 1) Going too fast—and why you need to slow down and listen. 2) The power of labelling—and why it validates emotions. 3) Calibrated questions—a way to completely remove the attack mode and get the opposition to give you vital information. BRAIN SCIENCE: HOW TO STOP YOUR LEFT BRAIN FROM THINKING The brain loves a break. So no matter what you're doing, take a break, if only a small one. A few minutes makes a big difference. Don't head to Facebook. Just take a genuine break. Step outside for a few minutes. Or just lie on the floor and relax your back. And the brain functions a lot better. HOW TO CREATE INTENSELY CATCHY BOOK NAMES Step 2: Paradox in the title. Step 3: Go from writing to explaining. Step 1: Don't write the title. Find it. If you look through the Psychotactics website, you'll find some pretty interesting book titles and some below-average ones. One of the below-average book titles is called “Blackbelt Presentations”. 1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. HOW TO AVOID OVERWHELM (AND SYSTEMATICALLY COMPLETE PROJECTS) To counter this impatience, then-student, Brad A. Myers decided that progress bars made computer users less anxious, more efficient and could possibly help them relax at work. He then got his fellow students, 48 of them, to take a test with and without the progress bars. 86% said they liked the bars. HOW TO MAKE LEARNING STICK So here's what you should do if you really want to make learning stick. 1) Read, listen, watch all the stuff you're interested in. 2) Make sure to note what's important to you. 3) SMALL BUSINESS MARKETING IDEAS: PSYCHOLOGICAL MARKETINGABOUT USFREE ARTICLESPODCASTBLOGCLIENTSPRODUCTS The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas. But then, you'll discover the magic of tiny increments foryourself. P.S.
THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out POSITIONING:STRATEGIES TO CREATE YOUR UNIQUE POSITIONING No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level. You move from the first level to the second level. The first level is simply a feature or an adjective. E.g. THE POWER OF CHOCOLATE MARKETING: BUSINESS STRATEGY In the world of marketing you're told how to write sales letters, how to write great headlines, etc. And while all of those skills count, we know for a fact that what really counts is the connection. "Little things" can make a bigger and longer-lasting impression on the client. HOW TO WIN YOUR NEGOTIATION BATTLE WITH CALIBRATED QUESTIONS The three negotiation concepts we'll cover are. 1) Going too fast—and why you need to slow down and listen. 2) The power of labelling—and why it validates emotions. 3) Calibrated questions—a way to completely remove the attack mode and get the opposition to give you vital information. BRAIN SCIENCE: HOW TO STOP YOUR LEFT BRAIN FROM THINKING The brain loves a break. So no matter what you're doing, take a break, if only a small one. A few minutes makes a big difference. Don't head to Facebook. Just take a genuine break. Step outside for a few minutes. Or just lie on the floor and relax your back. And the brain functions a lot better. HOW TO CREATE INTENSELY CATCHY BOOK NAMES Step 2: Paradox in the title. Step 3: Go from writing to explaining. Step 1: Don't write the title. Find it. If you look through the Psychotactics website, you'll find some pretty interesting book titles and some below-average ones. One of the below-average book titles is called “Blackbelt Presentations”. 1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. HOW TO AVOID OVERWHELM (AND SYSTEMATICALLY COMPLETE PROJECTS) To counter this impatience, then-student, Brad A. Myers decided that progress bars made computer users less anxious, more efficient and could possibly help them relax at work. He then got his fellow students, 48 of them, to take a test with and without the progress bars. 86% said they liked the bars. HOW TO MAKE LEARNING STICK So here's what you should do if you really want to make learning stick. 1) Read, listen, watch all the stuff you're interested in. 2) Make sure to note what's important to you. 3) SIX DEGREES OF CUSTOMER SEPARATION Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn't or wouldn't because of the six degrees In all our testing, all our measurements and weird tracking, 1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. HOW TO CREATE AN OVERVIEW TOPIC (WITHOUT SPENDING ALL DAY Here are three methods you can use to make pictures pop on your page. Method 1: Size. Method 2: Curiosity. Method 3: Angles and Cropping. So why choose “three” and not “two, four or five?”. It's not a rule that you need to pick three things. DEMYSTIFYING THE 4AM ROUTINE So maybe you can't meditate at 4 am, but maybe you can meditate for about 30 minutes in a lunch break at the office. The key is that it helps you reduce an energy leak, or even eliminate it completely. Which is why I'd use it even at the cost of having a shorter breakduring the day.
HOW TO WIN THE RESISTANCE GAME—THE THREE MONTH VACATION How to beat inertia. How to stop the bully brain (this is a nasty little fellow!). What has tiredness and self-control got to do with resistance? And yes, there’s more—not a lot more, but more nonetheless. The booklet is short so resist the urge to put it asidefor later, and
PRICING PRODUCT: WHY HIGHER PRICES GET MORE ATTENTION THAN The problem with pricing is that it's based solely on perception. You may think having a cheaper product may get you a bigger slice of the market, but the moment your customers find that the competition is selling their bats at 30-50% higher than your price, you're in big doo-doo. Instantly the customer perceives that your bats must somehowbe
HOW TO GET PEOPLE TO INTRODUCE THEMSELVES AT A WORKSHOP When you think about it, why would you get your audience to introduce themselves? When you think of pet hates, introducing oneself at a workshop is easily one of the most hated of all activities. So why bother getting the audience members to introduce themselves? Or you could take a totally different route, and avoid the frustration of everyone introducing themselves. WORKSHOPS: FREE VS PAID SEMINARS—WHICH ONE IS BETTER? Or you may want to try $39. That's low enough and high enough at the same time. If it's just $10, it's easy to discard the $10. If it's $39, it's more likely that they'll show up. And that's what I'd do if I wanted to have a free workshop series again. I'd take a fee of say,$500 upfront.
PRESENTATION TECHNIQUES: WHY YOU SHOULD NOT REPEAT WHAT’S The graphic needs to accompany the text. Not be a replica of the text. If the graphics are a replica of the text, it's boring for the reader/listener/viewer. So when you read off the points in your slides, you're causing the listener/viewer a ton of grief. For one, HARNESS THE PSYCHOLOGICAL POWER OF '3' TO IMPROVE Let's look at the cards below to understand this even better. If You Look at Card# 1, You Will Spot 3 Elements: 1) The name and the title of the person. 2) The logo, the logo font and the service description. 3) The contact details form the third element. If You Look SMALL BUSINESS MARKETING IDEAS: PSYCHOLOGICAL MARKETINGABOUT USFREE ARTICLESPODCASTBLOGCLIENTSPRODUCTS The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas. But then, you'll discover the magic of tiny increments foryourself. P.S.
BRAIN ALCHEMY MASTERCLASS Register now for the Brain Alchemy MasterClass Home Study version. If you wish to email us with your details or call us for any reason, do it as quickly as possible. Call on 09 449 0009 or 021-236 1415 (Ask for Renuka or Sean) or email me using the form at the bottom of the page. Sean D'Souza. Important: SIX DEGREES OF CUSTOMER SEPARATION Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn't or wouldn't because of the six degrees In all our testing, all our measurements and weird tracking, POSITIONING:STRATEGIES TO CREATE YOUR UNIQUE POSITIONING No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level. You move from the first level to the second level. The first level is simply a feature or an adjective. E.g. BRAIN SCIENCE: HOW TO STOP YOUR LEFT BRAIN FROM THINKING The brain loves a break. So no matter what you're doing, take a break, if only a small one. A few minutes makes a big difference. Don't head to Facebook. Just take a genuine break. Step outside for a few minutes. Or just lie on the floor and relax your back. And the brain functions a lot better. DEMYSTIFYING THE 4AM ROUTINE So maybe you can't meditate at 4 am, but maybe you can meditate for about 30 minutes in a lunch break at the office. The key is that it helps you reduce an energy leak, or even eliminate it completely. Which is why I'd use it even at the cost of having a shorter breakduring the day.
HOW TO CREATE FLOW IN YOUR ARTICLES 1) The headline. 2) The first fifty words. 3) The sub-headlines. 4) The ending. That's it. If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working. And the reason why it works is because it's answering all thequestions that a
1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. THE STOCKDALE PARADOX: THE OPTIMISTS OR THE PESSIMISTS The Stockdale Paradox: The Optimists Or The Pessimists - Who Survives When Chaos Is Rampant? The Hanoi Hilton isn't the name of a hotel. Instead, it's a name of a prison camp where torture was common. It was in this prison that Admiral James Stockdale spent his years from1965-1973.
WHY SOME ARTICLES ARE BETTER THAN OTHERS And most articles are dopey anyway. Because they don't follow a structure. Or a grid. They don't understand drama. They don't understand sandwiching. They don't understand the intensity or the difference between mystery. And suspense. And when to use what. So the article falls apart before it even gets off the ground. SMALL BUSINESS MARKETING IDEAS: PSYCHOLOGICAL MARKETINGABOUT USFREE ARTICLESPODCASTBLOGCLIENTSPRODUCTS The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas. But then, you'll discover the magic of tiny increments foryourself. P.S.
BRAIN ALCHEMY MASTERCLASS Register now for the Brain Alchemy MasterClass Home Study version. If you wish to email us with your details or call us for any reason, do it as quickly as possible. Call on 09 449 0009 or 021-236 1415 (Ask for Renuka or Sean) or email me using the form at the bottom of the page. Sean D'Souza. Important: SIX DEGREES OF CUSTOMER SEPARATION Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn't or wouldn't because of the six degrees In all our testing, all our measurements and weird tracking, POSITIONING:STRATEGIES TO CREATE YOUR UNIQUE POSITIONING No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level. You move from the first level to the second level. The first level is simply a feature or an adjective. E.g. BRAIN SCIENCE: HOW TO STOP YOUR LEFT BRAIN FROM THINKING The brain loves a break. So no matter what you're doing, take a break, if only a small one. A few minutes makes a big difference. Don't head to Facebook. Just take a genuine break. Step outside for a few minutes. Or just lie on the floor and relax your back. And the brain functions a lot better. DEMYSTIFYING THE 4AM ROUTINE So maybe you can't meditate at 4 am, but maybe you can meditate for about 30 minutes in a lunch break at the office. The key is that it helps you reduce an energy leak, or even eliminate it completely. Which is why I'd use it even at the cost of having a shorter breakduring the day.
HOW TO CREATE FLOW IN YOUR ARTICLES 1) The headline. 2) The first fifty words. 3) The sub-headlines. 4) The ending. That's it. If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working. And the reason why it works is because it's answering all thequestions that a
1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. THE STOCKDALE PARADOX: THE OPTIMISTS OR THE PESSIMISTS The Stockdale Paradox: The Optimists Or The Pessimists - Who Survives When Chaos Is Rampant? The Hanoi Hilton isn't the name of a hotel. Instead, it's a name of a prison camp where torture was common. It was in this prison that Admiral James Stockdale spent his years from1965-1973.
WHY SOME ARTICLES ARE BETTER THAN OTHERS And most articles are dopey anyway. Because they don't follow a structure. Or a grid. They don't understand drama. They don't understand sandwiching. They don't understand the intensity or the difference between mystery. And suspense. And when to use what. So the article falls apart before it even gets off the ground. THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out HOW TO AVOID TIME OVERRUNS WHEN MAKING A PRESENTATION Here are the three elements to consider to avoid those time overruns when designing your next presentation. 1: Why you need to start with Part 3 of your presentation. 2: Why Part 2 should have the most examples. 3: Why you should avoid questions at the end. WHY YOU SHOULD STOP LOOKING FOR YOUR PASSION (AND LET IT The reason why most of us don't start is because we think have to be outstanding, or at least superior in some way. No one is saying you have to be mediocre, but when you start out, by golly, you're going to be average at best. And there's this funny story to tell at this point because it involves photography. CAN WALKING MAKE YOU SMARTER? I decided to walk 15,000 steps a day. Done well, that would get me to 5,475,000 steps in a year. As you can tell, that's a heck of a lot of walking. That's just January. As you can see, some days I get “sloppy”. But my goal is clear. I'm going to make it to 5 million steps this year. Without a goal, you get nowhere. THE POWER OF CHOCOLATE MARKETING: BUSINESS STRATEGY In the world of marketing you're told how to write sales letters, how to write great headlines, etc. And while all of those skills count, we know for a fact that what really counts is the connection. "Little things" can make a bigger and longer-lasting impression on the client. HOW TO CRAFT A BUSINESS PLAN: THE THREE PRONG SYSTEM You want to create magic, and to create that magic you need the help of the three-prong system when designing your business plan. Businesses such as Harley Davidson, football, cricket, and of course, big organisations have the three prong system at their very core. At Psychotactics, we've used the three-prong system the moment we figuredit out.
HOW TO WIN YOUR NEGOTIATION BATTLE WITH CALIBRATED QUESTIONS The three negotiation concepts we'll cover are. 1) Going too fast—and why you need to slow down and listen. 2) The power of labelling—and why it validates emotions. 3) Calibrated questions—a way to completely remove the attack mode and get the opposition to give you vital information. HOW TO AVOID OVERWHELM (AND SYSTEMATICALLY COMPLETE PROJECTS) To counter this impatience, then-student, Brad A. Myers decided that progress bars made computer users less anxious, more efficient and could possibly help them relax at work. He then got his fellow students, 48 of them, to take a test with and without the progress bars. 86% said they liked the bars. WHY YOU NEED TO MAKE YOUR PRODUCTS (AND SERVICES) REDUNDANT Ford's Model T cost just $260 ($3,700 in today's dollars), and Ford held 60% of the U.S. car market. General Motors had 20%. Sloan realised that GM couldn't compete on price, so GM created multiple brands of cars, each with its own identity targeted at a specific economic bracket of American customers. The company set the prices foreach of
PRESENTATION TECHNIQUES: WHY YOU SHOULD NOT REPEAT WHAT’S The graphic needs to accompany the text. Not be a replica of the text. If the graphics are a replica of the text, it's boring for the reader/listener/viewer. So when you read off the points in your slides, you're causing the listener/viewer a ton of grief. For one, SMALL BUSINESS MARKETING IDEAS: PSYCHOLOGICAL MARKETINGABOUT USFREE ARTICLESPODCASTBLOGCLIENTSPRODUCTS The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas. But then, you'll discover the magic of tiny increments foryourself. P.S.
BRAIN ALCHEMY MASTERCLASS Register now for the Brain Alchemy MasterClass Home Study version. If you wish to email us with your details or call us for any reason, do it as quickly as possible. Call on 09 449 0009 or 021-236 1415 (Ask for Renuka or Sean) or email me using the form at the bottom of the page. Sean D'Souza. Important: SIX DEGREES OF CUSTOMER SEPARATION Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn't or wouldn't because of the six degrees In all our testing, all our measurements and weird tracking, POSITIONING:STRATEGIES TO CREATE YOUR UNIQUE POSITIONING No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level. You move from the first level to the second level. The first level is simply a feature or an adjective. E.g. THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out DEMYSTIFYING THE 4AM ROUTINE So maybe you can't meditate at 4 am, but maybe you can meditate for about 30 minutes in a lunch break at the office. The key is that it helps you reduce an energy leak, or even eliminate it completely. Which is why I'd use it even at the cost of having a shorter breakduring the day.
1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. HOW TO CREATE FLOW IN YOUR ARTICLES 1) The headline. 2) The first fifty words. 3) The sub-headlines. 4) The ending. That's it. If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working. And the reason why it works is because it's answering all thequestions that a
THE STOCKDALE PARADOX: THE OPTIMISTS OR THE PESSIMISTS The Stockdale Paradox: The Optimists Or The Pessimists - Who Survives When Chaos Is Rampant? The Hanoi Hilton isn't the name of a hotel. Instead, it's a name of a prison camp where torture was common. It was in this prison that Admiral James Stockdale spent his years from1965-1973.
WHY SOME ARTICLES ARE BETTER THAN OTHERS And most articles are dopey anyway. Because they don't follow a structure. Or a grid. They don't understand drama. They don't understand sandwiching. They don't understand the intensity or the difference between mystery. And suspense. And when to use what. So the article falls apart before it even gets off the ground. SMALL BUSINESS MARKETING IDEAS: PSYCHOLOGICAL MARKETINGABOUT USFREE ARTICLESPODCASTBLOGCLIENTSPRODUCTS The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas. But then, you'll discover the magic of tiny increments foryourself. P.S.
BRAIN ALCHEMY MASTERCLASS Register now for the Brain Alchemy MasterClass Home Study version. If you wish to email us with your details or call us for any reason, do it as quickly as possible. Call on 09 449 0009 or 021-236 1415 (Ask for Renuka or Sean) or email me using the form at the bottom of the page. Sean D'Souza. Important: SIX DEGREES OF CUSTOMER SEPARATION Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn't or wouldn't because of the six degrees In all our testing, all our measurements and weird tracking, POSITIONING:STRATEGIES TO CREATE YOUR UNIQUE POSITIONING No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level. You move from the first level to the second level. The first level is simply a feature or an adjective. E.g. THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out DEMYSTIFYING THE 4AM ROUTINE So maybe you can't meditate at 4 am, but maybe you can meditate for about 30 minutes in a lunch break at the office. The key is that it helps you reduce an energy leak, or even eliminate it completely. Which is why I'd use it even at the cost of having a shorter breakduring the day.
1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. HOW TO CREATE FLOW IN YOUR ARTICLES 1) The headline. 2) The first fifty words. 3) The sub-headlines. 4) The ending. That's it. If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working. And the reason why it works is because it's answering all thequestions that a
THE STOCKDALE PARADOX: THE OPTIMISTS OR THE PESSIMISTS The Stockdale Paradox: The Optimists Or The Pessimists - Who Survives When Chaos Is Rampant? The Hanoi Hilton isn't the name of a hotel. Instead, it's a name of a prison camp where torture was common. It was in this prison that Admiral James Stockdale spent his years from1965-1973.
WHY SOME ARTICLES ARE BETTER THAN OTHERS And most articles are dopey anyway. Because they don't follow a structure. Or a grid. They don't understand drama. They don't understand sandwiching. They don't understand the intensity or the difference between mystery. And suspense. And when to use what. So the article falls apart before it even gets off the ground. THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out HOW TO AVOID TIME OVERRUNS WHEN MAKING A PRESENTATION Here are the three elements to consider to avoid those time overruns when designing your next presentation. 1: Why you need to start with Part 3 of your presentation. 2: Why Part 2 should have the most examples. 3: Why you should avoid questions at the end. WHY YOU SHOULD STOP LOOKING FOR YOUR PASSION (AND LET IT The reason why most of us don't start is because we think have to be outstanding, or at least superior in some way. No one is saying you have to be mediocre, but when you start out, by golly, you're going to be average at best. And there's this funny story to tell at this point because it involves photography. CAN WALKING MAKE YOU SMARTER? I decided to walk 15,000 steps a day. Done well, that would get me to 5,475,000 steps in a year. As you can tell, that's a heck of a lot of walking. That's just January. As you can see, some days I get “sloppy”. But my goal is clear. I'm going to make it to 5 million steps this year. Without a goal, you get nowhere. THE POWER OF CHOCOLATE MARKETING: BUSINESS STRATEGY In the world of marketing you're told how to write sales letters, how to write great headlines, etc. And while all of those skills count, we know for a fact that what really counts is the connection. "Little things" can make a bigger and longer-lasting impression on the client. HOW TO CRAFT A BUSINESS PLAN: THE THREE PRONG SYSTEM You want to create magic, and to create that magic you need the help of the three-prong system when designing your business plan. Businesses such as Harley Davidson, football, cricket, and of course, big organisations have the three prong system at their very core. At Psychotactics, we've used the three-prong system the moment we figuredit out.
HOW TO WIN YOUR NEGOTIATION BATTLE WITH CALIBRATED QUESTIONS The three negotiation concepts we'll cover are. 1) Going too fast—and why you need to slow down and listen. 2) The power of labelling—and why it validates emotions. 3) Calibrated questions—a way to completely remove the attack mode and get the opposition to give you vital information. HOW TO AVOID OVERWHELM (AND SYSTEMATICALLY COMPLETE PROJECTS) To counter this impatience, then-student, Brad A. Myers decided that progress bars made computer users less anxious, more efficient and could possibly help them relax at work. He then got his fellow students, 48 of them, to take a test with and without the progress bars. 86% said they liked the bars. WHY YOU NEED TO MAKE YOUR PRODUCTS (AND SERVICES) REDUNDANT Ford's Model T cost just $260 ($3,700 in today's dollars), and Ford held 60% of the U.S. car market. General Motors had 20%. Sloan realised that GM couldn't compete on price, so GM created multiple brands of cars, each with its own identity targeted at a specific economic bracket of American customers. The company set the prices foreach of
PRESENTATION TECHNIQUES: WHY YOU SHOULD NOT REPEAT WHAT’S The graphic needs to accompany the text. Not be a replica of the text. If the graphics are a replica of the text, it's boring for the reader/listener/viewer. So when you read off the points in your slides, you're causing the listener/viewer a ton of grief. For one, SMALL BUSINESS MARKETING IDEAS: PSYCHOLOGICAL MARKETINGABOUT USFREE ARTICLESPODCASTBLOGCLIENTSPRODUCTS The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas. But then, you'll discover the magic of tiny increments foryourself. P.S.
BRAIN ALCHEMY MASTERCLASS Register now for the Brain Alchemy MasterClass Home Study version. If you wish to email us with your details or call us for any reason, do it as quickly as possible. Call on 09 449 0009 or 021-236 1415 (Ask for Renuka or Sean) or email me using the form at the bottom of the page. Sean D'Souza. Important: SIX DEGREES OF CUSTOMER SEPARATION Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn't or wouldn't because of the six degrees In all our testing, all our measurements and weird tracking, POSITIONING:STRATEGIES TO CREATE YOUR UNIQUE POSITIONING No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level. You move from the first level to the second level. The first level is simply a feature or an adjective. E.g. THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out DEMYSTIFYING THE 4AM ROUTINE So maybe you can't meditate at 4 am, but maybe you can meditate for about 30 minutes in a lunch break at the office. The key is that it helps you reduce an energy leak, or even eliminate it completely. Which is why I'd use it even at the cost of having a shorter breakduring the day.
1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. HOW TO CREATE FLOW IN YOUR ARTICLES 1) The headline. 2) The first fifty words. 3) The sub-headlines. 4) The ending. That's it. If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working. And the reason why it works is because it's answering all thequestions that a
THE STOCKDALE PARADOX: THE OPTIMISTS OR THE PESSIMISTS The Stockdale Paradox: The Optimists Or The Pessimists - Who Survives When Chaos Is Rampant? The Hanoi Hilton isn't the name of a hotel. Instead, it's a name of a prison camp where torture was common. It was in this prison that Admiral James Stockdale spent his years from1965-1973.
WHY SOME ARTICLES ARE BETTER THAN OTHERS And most articles are dopey anyway. Because they don't follow a structure. Or a grid. They don't understand drama. They don't understand sandwiching. They don't understand the intensity or the difference between mystery. And suspense. And when to use what. So the article falls apart before it even gets off the ground. SMALL BUSINESS MARKETING IDEAS: PSYCHOLOGICAL MARKETINGABOUT USFREE ARTICLESPODCASTBLOGCLIENTSPRODUCTS The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas. But then, you'll discover the magic of tiny increments foryourself. P.S.
BRAIN ALCHEMY MASTERCLASS Register now for the Brain Alchemy MasterClass Home Study version. If you wish to email us with your details or call us for any reason, do it as quickly as possible. Call on 09 449 0009 or 021-236 1415 (Ask for Renuka or Sean) or email me using the form at the bottom of the page. Sean D'Souza. Important: SIX DEGREES OF CUSTOMER SEPARATION Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn't or wouldn't because of the six degrees In all our testing, all our measurements and weird tracking, POSITIONING:STRATEGIES TO CREATE YOUR UNIQUE POSITIONING No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level. You move from the first level to the second level. The first level is simply a feature or an adjective. E.g. THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out DEMYSTIFYING THE 4AM ROUTINE So maybe you can't meditate at 4 am, but maybe you can meditate for about 30 minutes in a lunch break at the office. The key is that it helps you reduce an energy leak, or even eliminate it completely. Which is why I'd use it even at the cost of having a shorter breakduring the day.
1000 TRUE FANS: WHY YOU SHOULD TEMPORARILY IGNORE THE The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. HOW TO CREATE FLOW IN YOUR ARTICLES 1) The headline. 2) The first fifty words. 3) The sub-headlines. 4) The ending. That's it. If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working. And the reason why it works is because it's answering all thequestions that a
THE STOCKDALE PARADOX: THE OPTIMISTS OR THE PESSIMISTS The Stockdale Paradox: The Optimists Or The Pessimists - Who Survives When Chaos Is Rampant? The Hanoi Hilton isn't the name of a hotel. Instead, it's a name of a prison camp where torture was common. It was in this prison that Admiral James Stockdale spent his years from1965-1973.
WHY SOME ARTICLES ARE BETTER THAN OTHERS And most articles are dopey anyway. Because they don't follow a structure. Or a grid. They don't understand drama. They don't understand sandwiching. They don't understand the intensity or the difference between mystery. And suspense. And when to use what. So the article falls apart before it even gets off the ground. THE SCIENCE OF MAKING MISTAKES In a fixed time of say, 30 minutes, the participants are encouraged to draw as many characters as possible. And you only get a pat on the back from me, the teacher, if you make a ton of mistakes. This method appears to be contrary to what your teacher told you in school, but it works. Suddenly the mistake-making brain goes to work, churning out HOW TO AVOID TIME OVERRUNS WHEN MAKING A PRESENTATION Here are the three elements to consider to avoid those time overruns when designing your next presentation. 1: Why you need to start with Part 3 of your presentation. 2: Why Part 2 should have the most examples. 3: Why you should avoid questions at the end. WHY YOU SHOULD STOP LOOKING FOR YOUR PASSION (AND LET IT The reason why most of us don't start is because we think have to be outstanding, or at least superior in some way. No one is saying you have to be mediocre, but when you start out, by golly, you're going to be average at best. And there's this funny story to tell at this point because it involves photography. CAN WALKING MAKE YOU SMARTER? I decided to walk 15,000 steps a day. Done well, that would get me to 5,475,000 steps in a year. As you can tell, that's a heck of a lot of walking. That's just January. As you can see, some days I get “sloppy”. But my goal is clear. I'm going to make it to 5 million steps this year. Without a goal, you get nowhere. THE POWER OF CHOCOLATE MARKETING: BUSINESS STRATEGY In the world of marketing you're told how to write sales letters, how to write great headlines, etc. And while all of those skills count, we know for a fact that what really counts is the connection. "Little things" can make a bigger and longer-lasting impression on the client. HOW TO CRAFT A BUSINESS PLAN: THE THREE PRONG SYSTEM You want to create magic, and to create that magic you need the help of the three-prong system when designing your business plan. Businesses such as Harley Davidson, football, cricket, and of course, big organisations have the three prong system at their very core. At Psychotactics, we've used the three-prong system the moment we figuredit out.
HOW TO WIN YOUR NEGOTIATION BATTLE WITH CALIBRATED QUESTIONS The three negotiation concepts we'll cover are. 1) Going too fast—and why you need to slow down and listen. 2) The power of labelling—and why it validates emotions. 3) Calibrated questions—a way to completely remove the attack mode and get the opposition to give you vital information. HOW TO AVOID OVERWHELM (AND SYSTEMATICALLY COMPLETE PROJECTS) To counter this impatience, then-student, Brad A. Myers decided that progress bars made computer users less anxious, more efficient and could possibly help them relax at work. He then got his fellow students, 48 of them, to take a test with and without the progress bars. 86% said they liked the bars. WHY YOU NEED TO MAKE YOUR PRODUCTS (AND SERVICES) REDUNDANT Ford's Model T cost just $260 ($3,700 in today's dollars), and Ford held 60% of the U.S. car market. General Motors had 20%. Sloan realised that GM couldn't compete on price, so GM created multiple brands of cars, each with its own identity targeted at a specific economic bracket of American customers. The company set the prices foreach of
PRESENTATION TECHNIQUES: WHY YOU SHOULD NOT REPEAT WHAT’S The graphic needs to accompany the text. Not be a replica of the text. If the graphics are a replica of the text, it's boring for the reader/listener/viewer. So when you read off the points in your slides, you're causing the listener/viewer a ton of grief. For one,Psychotactics
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WHY CLIENTS BUY
(AND WHY THEY DON'T) ARE YOU LOSING CUSTOMERS BECAUSE YOU DON'T KNOW HOW THE BRAIN WORKS? Do you really understand how the marketing brain works? Are you harnessing its immense potential to make your business generate greater revenues? Why do customers seem keen to buy, but then back away at the last minute? You can change your business or marketing tactics—and possibly your strategy—so that customers not only engage with you, but want to buy your products and services. The key to successful selling isn’t pressure and hard-sell. Instead, it’s understanding the sequence the brain follows. When you present your information in the right sequence, the client doesn’t back away. Instead they get interested, ask questions, want to know more—and then they buy. Yet, without a clear understanding of how the brain works, we often let customers slip away. So how do we move ahead? Do we use some weird psychological tactics or mumbo jumbo marketing ideas? How do we get customers to move forward in the buying process ethically—and without high pressure? It's easy to get into a bit of a soup when you run into marketing strategies and tactics. However, marketing is really information presented in a sequence. Once you present the information in that sequence, the client buys, instead of you having to sell. PSYCHOTACTICS UNRAVELS AN AGE-OLD MYSTERY Our brains are hardwired with information which hasn’t changed in tens of thousands of years. When faced with specific triggers, we all tend to react quite predictably. Imagine being able to use this age-old psychology in your smallbusiness marketing
. It’s
so simple, that you'll wonder just how you managed without this understanding of the human psyche for so long. So come with us on this wild and whacky adventure into the world of marketing. Instead of some boring, tedious marketing theory, we'll have a rollicking time learning about customer behaviour. Within the pages of this website, you'll get audio, video, reports and a ton of goodies, absolutely free.WHAT'S THE CATCH?
People often ask me why I give so much valuable information free on this website. My answer is simple. I’ve learned from some fantastic people, and I could never give back. This is my way of _givingforward._
Which is why the Psychotactics newsletter , podcasts, videos and articles will be extremely comprehensive—and always free. I have other products and workshops that you may like to buy to increase your knowledge, but the free tactics will always be FREE. If you doubt it, even for a nanosecond, here is just one of the hundreds of testimonials from readers like you. This will alleviate your fear of having to browse through yet another website. > “I’m waiting for the catch. I’ve been waiting for weeks. But > I’m beginning to conclude that there isn’t one. Sean’s website > continues to provide me with all the valuable insights and ideas he > claims it does. I’m a committed fan”. –Rupert Hiller, Advance Communications, Barcelona, Spain Like every other successful business, we sell products and workshops. However, there's no catch when you sign up to the Psychotactics newsletter. You never have to buy anything and you'll continue to get great content for as long as you're a subscriber.__
SEAN IS A RELAXED TEACHER WHO KNOWS WHAT HE'S DOING BECAUSE HE'S VERY, VERY PREPARED AND HE GOES A STEP FURTHER ONLY WHEN THE WHOLE GROUP IS READY TO GO. YOU NEVER, EVER HAVE THE FEELING THAT YOU ARE LEFT BEHIND AND YOU ALWAYS GO WITH THE GROUP IN TOTAL, SO THAT'S WHAT HEESTABLISHES.
Pauline Le Rutte,
Leidschendam, Netherlands SEAN WANTS TO MAKE MONEY TOO. HE WANTS TO HAVE A GOOD LIVING, BUT HIS MIND IS REALLY FOCUSED ON TAKING APART THINGS INTO LITTLE STEPS THAT PEOPLE CAN GRASP AND THEY CAN BE SATISFIED. THE EGO IS NOT DRIVING HIS CHOICES. HE'S NOT SAYING, “WOW, I’VE REALLY IMPRESSED THESE PEOPLE BECAUSE I AM SO SMART, AND I’VE GIVEN THEM SO MANY COOL IDEAS, THAT THEY’RE SOMEHOW GOING TO TAKE BACK AND DO SOMETHING WELL.” HE MAKES SURE YOU GET THE CONCEPT AND CAN IMPLEMENT IT EASILY ENOUGH.David Greene
Seattle, USA
SEAN IS VERY PATIENT AND ENCOURAGING. HE MEETS YOU WHERE YOU ARE IN YOUR LEARNING. HE ROLLS OUT INFORMATION IN TINY INCREMENTS SO YOU DON'T FEEL OVERWHELMED. HE ANSWERS THE SAME QUESTIONS OVER AND OVER AGAIN UNTIL YOU UNDERSTAND THE CONCEPT. HE'S FOCUSED ON YOUR LEARNING,NOT HIS TEACHING.
Julie Gubler
St.George, Utah, USA SEAN IS DIFFERENT. HE’S LIKE A NORMAL, COOL PERSON YOU WANT TO HANG OUT WITH. HE’S UP FRONT, SENSIBLE, AND VERY, VERY DISCERNING. YES, HE CHARGES HEFTY PRICES, BUT HE DELIVERS. IN FACT, HE OVER-DELIVERS. I’VE NOW TAKEN SEVERAL OF HIS COURSES. I TEACH FOR A LIVING, SO I CAN TELL YOU—THIS MAN WORKS FOR HIS MONEY. HE KNOWS HIS STUFF.Alia Thabit
Vermont, USA
I DID THE ARTICLE WRITING COURSE. SEAN WAS THERE EVERY DAY, EVERY STEP AND ON EVERY POST. AS A STUDENT, IT MADE ME FEEL LIKE MY DEVELOPMENT AS A WRITER WAS THE MOST IMPORTANT THING IN THE WORLD. SEAN’S LEVEL OF COMMITMENT DEMANDED THAT I PUT IN MY BEST EFFORT ALSO AND DO MYBEST EVERY DAY.
Dan Stones
Melbourne, Australia SEAN IS A MASTER OF DECONSTRUCTION. HE WORKS OUT FOOL-PROOF SYSTEMS FOR HOW SEEMINGLY ‘MYSTERIOUS’ PROCESSES WORK, AND THEN HE COMES UP WITH A ‘TINY INCREMENTS’ APPROACH TO TEACH STUDENTS TO REPLICATE HIS SUCCESS. AS A RESULT, HIS TRAINING TAKES YOU FROM ZERO SKILL TO EXCEEDINGLY SKILFUL IN A RELATIVELY SHORT TIME, YET EVERY SINGLE STEP FEELS DO-ABLE.Alison Beere
Cape Town, South Africa SEAN IS A RELAXED TEACHER WHO KNOWS WHAT HE'S DOING BECAUSE HE'S VERY, VERY PREPARED AND HE GOES A STEP FURTHER ONLY WHEN THE WHOLE GROUP IS READY TO GO. YOU NEVER, EVER HAVE THE FEELING THAT YOU ARE LEFT BEHIND AND YOU ALWAYS GO WITH THE GROUP IN TOTAL, SO THAT'S WHAT HEESTABLISHES.
Pauline Le Rutte,
Leidschendam, Netherlands SEAN WANTS TO MAKE MONEY TOO. HE WANTS TO HAVE A GOOD LIVING, BUT HIS MIND IS REALLY FOCUSED ON TAKING APART THINGS INTO LITTLE STEPS THAT PEOPLE CAN GRASP AND THEY CAN BE SATISFIED. THE EGO IS NOT DRIVING HIS CHOICES. HE'S NOT SAYING, “WOW, I’VE REALLY IMPRESSED THESE PEOPLE BECAUSE I AM SO SMART, AND I’VE GIVEN THEM SO MANY COOL IDEAS, THAT THEY’RE SOMEHOW GOING TO TAKE BACK AND DO SOMETHING WELL.” HE MAKES SURE YOU GET THE CONCEPT AND CAN IMPLEMENT IT EASILY ENOUGH.David Greene
Seattle, USA
SEAN IS VERY PATIENT AND ENCOURAGING. HE MEETS YOU WHERE YOU ARE IN YOUR LEARNING. HE ROLLS OUT INFORMATION IN TINY INCREMENTS SO YOU DON'T FEEL OVERWHELMED. HE ANSWERS THE SAME QUESTIONS OVER AND OVER AGAIN UNTIL YOU UNDERSTAND THE CONCEPT. HE'S FOCUSED ON YOUR LEARNING,NOT HIS TEACHING.
Julie Gubler
St.George, Utah, USA SEAN IS DIFFERENT. HE’S LIKE A NORMAL, COOL PERSON YOU WANT TO HANG OUT WITH. HE’S UP FRONT, SENSIBLE, AND VERY, VERY DISCERNING. YES, HE CHARGES HEFTY PRICES, BUT HE DELIVERS. IN FACT, HE OVER-DELIVERS. I’VE NOW TAKEN SEVERAL OF HIS COURSES. I TEACH FOR A LIVING, SO I CAN TELL YOU—THIS MAN WORKS FOR HIS MONEY. HE KNOWS HIS STUFF.Alia Thabit
Vermont, USA
I DID THE ARTICLE WRITING COURSE. SEAN WAS THERE EVERY DAY, EVERY STEP AND ON EVERY POST. AS A STUDENT, IT MADE ME FEEL LIKE MY DEVELOPMENT AS A WRITER WAS THE MOST IMPORTANT THING IN THE WORLD. SEAN’S LEVEL OF COMMITMENT DEMANDED THAT I PUT IN MY BEST EFFORT ALSO AND DO MYBEST EVERY DAY.
Dan Stones
Melbourne, Australia SEAN IS A MASTER OF DECONSTRUCTION. HE WORKS OUT FOOL-PROOF SYSTEMS FOR HOW SEEMINGLY ‘MYSTERIOUS’ PROCESSES WORK, AND THEN HE COMES UP WITH A ‘TINY INCREMENTS’ APPROACH TO TEACH STUDENTS TO REPLICATE HIS SUCCESS. AS A RESULT, HIS TRAINING TAKES YOU FROM ZERO SKILL TO EXCEEDINGLY SKILFUL IN A RELATIVELY SHORT TIME, YET EVERY SINGLE STEP FEELS DO-ABLE.Alison Beere
Cape Town, South Africa __ WHAT MAKES PSYCHOTACTICS DIFFERENT? It's easy to use information to “shock and awe”. The difference between Psychotactics and most other sites, is the factor of “tiny increments”. You savour, instead of gobbling! The one thing that separates the work of Psychotactics from any other marketing site is _tiny increments._ Whether you read a book, attend a workshop, do an online course or listen to a podcast—you'll find there's an elegant system in place. It's a system that follows a path of _tiny increments_, instead of creating yet another mountain of information that goes nowhere. Every topic is de-constructed into itty-bitty steps that are easy to understand. It allows the client to not just learn, but to retain and easily implement any of the marketing strategies and tactics. I’ve spent way too many hours on the Internet. And I’m sick of get-rich-quick schemes, and information that’s mostly padded fluff. The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas. But then, you'll discover the magic of _tiny increments_ for yourself. P.S. You'll notice the _tiny increments_ in the Headline Report below. AUCKLAND, NEW ZEALAND We live in amazing Auckland, New Zealand. And that’s the view we get every day when we go for a walk to the beach. Auckland is half-country, half-city and it's a wonderful place to work and live in. We weren't born here; this city chose us, and we love the quiet, the food, the incredible coffee—and even the rain! WHERE TO START YOUR JOURNEY Start with the report on _Why Headlines Fail._ It's a tiny report that you can read in under ten minutes. Instead of merely guessing or trying to copy headlines, you'll find an incredibly simple system that enables you to construct headlines in minutes. The report shows you that headline-writing isn't some mumbo-jumbo. Instead, you'll realise it's a science, and yes you learn with tiny increments. Most importantly, the report shows you how to avoid spammy headlines, without losing any of the curiosity-factor. I recommend you read it and read it well. Click to get the report on Why Headlines Fail. When you click
on the link, you can subscribe to the Psychotactics Newsletter, as well as get this nifty report. ABOUT THE PSYCHOTACTICS NEWSLETTER As JEFFREY EISENBERG, co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books, says: > _“I’m busy –painfully busy, so I’m stingy with my time. > There are only a handful of newsletters I bother to check; Sean > D’Souza’s is one of those. Sean’s gift to his readers is the > way he weaves valuable lessons into the fabric of entertaining> articles.”_
And KEN MCCARTHY, Internet Marketer since 1993 and organiser of The System Seminar says: > _“I only read three newsletters; Sean D’Souza’s is one of > them. He’s one of those very rare individuals that has something > unique to say about the info-marketing business._>
> _I don’t care how much you think you know about info-marketing or > how many of the gurus you’ve studied with. Sean has solid, > on-the-money advice you probably won’t hear anywhere else. And > he’s followed his own advice to create a business that’s truly> enviable.”_
WHY DO MOST HEADLINES FAIL? What makes a headline work? And more importantly, why does it fail? In this report (which has been downloaded over 155,000 times), you'll learn three precise steps you need to take to write a great headline. You'll write headlines that are curious and effective. No more mumbo jumbo headlines, because you'll know the elements required to create great headlines. When you subscribe to the Psychotactics newsletter, you get the report absolutely free. Judge for yourself and get the report right away.Get the report
GO ON, GRAB YOURSELF A STRONG COFFEE, AND SOMETHING TO EAT. You’re going to be on this site for a long, long time, so you might as well get comfortable. I suggest you explore the various sections of this site, and _only then,_ sign up for the Psychotactics newsletter. To explore more about these topics, click on any one of these links—or, if you want to just subscribe (and get the report), click on the subscribe button below. _Psychological Strategies_ _Marketing Strategies_
_Article Writing Strategies Internet Marketing Strategies Copywriting Strategies Starting A Business Strategies_
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P.S. _Notice there are no pop-ups nudging you to sign up. I know you get more subscribers with pop-ups, but I detest pop-ups. I suspect you're the same. Make sure this information is right for you before signing up. Once you decide to sign up, you'll find a sign-up link at the footer of every page on the site._ P.P.S. _You may find words on the site that seem to be spelled differently if you’re used to an Americanised-version of English. You’d find words such as colour, honour, favour, realise—which you’d spell as color, honor, favor and realize.’_ _It’s just that this is a New Zealand based site, and I grew up with the British system of spelling, which is a little different. Well, vive la difference. If you still think it’s a mistake, please don’t hesitate to email me using the link at the bottom of every page. No mistake is too small or too big to fix. In fact, you may get an amazing cartoon postcard._
NOTE: The postcard is so cool, that clients have started up acollection.
HAPPY HUNTING!
Sean D'Souza
WHAT BUGS ME
Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click hereto report a bug.
THE HEADLINE REPORT
The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away -------------------------PSYCHOTACTICS
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