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10 WAYS YOU’LL BENEFIT FROM A WEBSITE REDESIGN A website redesign can align your web presence with your overall brand image. 4. Increased consumer trust. The internet moves fast, and you’re expected to keep up. Consumers don’t trust what looks old. According to ResearchGate, 94% of online consumers view websites with high-quality designs as more trustworthy. WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
WHAT IS DIRECT TRAFFIC? INTERNET MARKETING MYSTERIES Direct traffic isn’t quite as cut-and-dried. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. The user did not click a link to get there, did not pass Go, did not collect $200. While this isn’t a wrong answer 12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. HOW OFTEN SHOULD I REDESIGN MY WEBSITE So how often should you redesign your website? The correct answer is 3 years, 3 months, 3 days, 3 hours, and 3 minutes on the dot (adjust accordingly for leap years). If it’s been even a second longer than that, you are way overdue for a new website. Okay, that’s not really the answer. Believe it or not, there is no definitive timeline for WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. WHY DOESN’T GOOGLE USE MY TITLE TAG AND META DESCRIPTION Since Google bases this on pixels rather than characters, it can be tough to determine exactly how long these elements should be. Best practice is to keep title tags around 60 characters and meta descriptions under 160. Update: As of December 2017, Google now shows up to 320 characters in search results. However, the search engine hasnot
CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click WHERE’S MY BUSINESS? HOW TO RANK HIGHER ON GOOGLE MAPS Now that you’re verified and have access to your account, the next step is to fill out all the required (and optional) information. The more info you supply to Google, the more it will provide to its users, and the higher you will rank in search results. Log into your GMB account, then click on PERRILL | WEB DESIGN, SEO, DIGITAL AGENCY, MINNEAPOLIS MNPORTFOLIOSERVICESBLOGABOUTCREATIVEDIGITAL MARKETING Web design and digital assets that inspire more revenue. Custom code to solve complex online problems. Strategies designed for maximum (and measurable) results. Deliver the right information to the right people. Build organic traffic that drives real results. Reach, captivate, and convert your audience. Craft engaging content tailoredto your
10 WAYS YOU’LL BENEFIT FROM A WEBSITE REDESIGN A website redesign can align your web presence with your overall brand image. 4. Increased consumer trust. The internet moves fast, and you’re expected to keep up. Consumers don’t trust what looks old. According to ResearchGate, 94% of online consumers view websites with high-quality designs as more trustworthy. WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
WHAT IS DIRECT TRAFFIC? INTERNET MARKETING MYSTERIES Direct traffic isn’t quite as cut-and-dried. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. The user did not click a link to get there, did not pass Go, did not collect $200. While this isn’t a wrong answer 12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. HOW OFTEN SHOULD I REDESIGN MY WEBSITE So how often should you redesign your website? The correct answer is 3 years, 3 months, 3 days, 3 hours, and 3 minutes on the dot (adjust accordingly for leap years). If it’s been even a second longer than that, you are way overdue for a new website. Okay, that’s not really the answer. Believe it or not, there is no definitive timeline for WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. WHY DOESN’T GOOGLE USE MY TITLE TAG AND META DESCRIPTION Since Google bases this on pixels rather than characters, it can be tough to determine exactly how long these elements should be. Best practice is to keep title tags around 60 characters and meta descriptions under 160. Update: As of December 2017, Google now shows up to 320 characters in search results. However, the search engine hasnot
CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click WHERE’S MY BUSINESS? HOW TO RANK HIGHER ON GOOGLE MAPS Now that you’re verified and have access to your account, the next step is to fill out all the required (and optional) information. The more info you supply to Google, the more it will provide to its users, and the higher you will rank in search results. Log into your GMB account, then click on WEB DESIGN & DIGITAL MARKETING PORTFOLIO Our Work. Great creative speaks for itself. So do measurable marketing strategies. But context is important too. Websites aren’t just pictures, and results are more than just numbers. Check out these stories to see how we listen to our clients and implement winningsolutions.
MINNEAPOLIS DIGITAL MARKETING CAREERS Perrill is an award-winning digital agency conveniently located in Minnetonka, Minnesota. For over 26 years, we’ve ensured growth-minded organizations exceed their business goals by delivering elite solutions built on cutting-edge strategies and effortless digital management. Perrill is made up of 40 in-house marketing,design, development
5 MOST IMPORTANT FACTORS FOR A HIGH-QUALITY WEBSITE Here are the five most important factors for a high-quality website. If you have all of these things down, then your online presence should be in fantastic shape. 1. Strong Main Content. The main content on your website is the essence of your online presence. Your main content is what communicates to your customers what you do. 12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. SHOULD I LINK TO OTHER WEBSITES Should I Link to Other Websites? Our clients often receive requests from other websites to post a link. Typically, these requesters aren’t trying to sell anything. They’re simply asking for a reciprocal link: if you link to us, we’ll link to you. If you have a website, there’s a good chance you’ve received requests like thisbefore.
HOW OFTEN SHOULD I REDESIGN MY WEBSITE Nate Tower is a Director of Marketing at Perrill. He is a creative expert gifted in pinpointing our clients’ realities, goals, and audiences and turning that information into a captivating and never-before-heard brand story. 5 THINGS TO KNOW BEFORE APPLYING FOR A DIGITAL MARKETING Since almost every agency in the world uses Google Analytics, you need to be familiar with it. If you’ve never used GA before, then do the following before applying for a marketing job: 1. Create a simple blog or website. 2. Create a Google Analytics account. WHY ACCESSIBILITY SHOULD BE A TOP PRIORITY FOR EVERY Roughly 20% of Americans have a vision, physical, cognitive, or auditory disability. Your website needs to be accessible to everyone whether they’re color blind or physically unable to use a mouse or keyboard. No business can say, “But none of my customers are colorblind, in
CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click PERRILL | WEB DESIGN, SEO, DIGITAL AGENCY, MINNEAPOLIS MNPORTFOLIOSERVICESBLOGABOUTCREATIVEDIGITAL MARKETING Web design and digital assets that inspire more revenue. Custom code to solve complex online problems. Strategies designed for maximum (and measurable) results. Deliver the right information to the right people. Build organic traffic that drives real results. Reach, captivate, and convert your audience. Craft engaging content tailoredto your
MARKETING PLAN GENERATOR What percentage of your website visitors convert into a lead/order? If you're not sure, 2.35% is average. WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
WHAT IS DIRECT TRAFFIC? INTERNET MARKETING MYSTERIES Direct traffic isn’t quite as cut-and-dried. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. The user did not click a link to get there, did not pass Go, did not collect $200. While this isn’t a wrong answer 12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. 5 MOST IMPORTANT FACTORS FOR A HIGH-QUALITY WEBSITE Here are the five most important factors for a high-quality website. If you have all of these things down, then your online presence should be in fantastic shape. 1. Strong Main Content. The main content on your website is the essence of your online presence. Your main content is what communicates to your customers what you do. WHY ACCESSIBILITY SHOULD BE A TOP PRIORITY FOR EVERY Roughly 20% of Americans have a vision, physical, cognitive, or auditory disability. Your website needs to be accessible to everyone whether they’re color blind or physically unable to use a mouse or keyboard. No business can say, “But none of my customers are colorblind, in
WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. WHY DOESN’T GOOGLE USE MY TITLE TAG AND META DESCRIPTION Since Google bases this on pixels rather than characters, it can be tough to determine exactly how long these elements should be. Best practice is to keep title tags around 60 characters and meta descriptions under 160. Update: As of December 2017, Google now shows up to 320 characters in search results. However, the search engine hasnot
CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click PERRILL | WEB DESIGN, SEO, DIGITAL AGENCY, MINNEAPOLIS MNPORTFOLIOSERVICESBLOGABOUTCREATIVEDIGITAL MARKETING Web design and digital assets that inspire more revenue. Custom code to solve complex online problems. Strategies designed for maximum (and measurable) results. Deliver the right information to the right people. Build organic traffic that drives real results. Reach, captivate, and convert your audience. Craft engaging content tailoredto your
MARKETING PLAN GENERATOR What percentage of your website visitors convert into a lead/order? If you're not sure, 2.35% is average. WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
WHAT IS DIRECT TRAFFIC? INTERNET MARKETING MYSTERIES Direct traffic isn’t quite as cut-and-dried. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. The user did not click a link to get there, did not pass Go, did not collect $200. While this isn’t a wrong answer 12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. 5 MOST IMPORTANT FACTORS FOR A HIGH-QUALITY WEBSITE Here are the five most important factors for a high-quality website. If you have all of these things down, then your online presence should be in fantastic shape. 1. Strong Main Content. The main content on your website is the essence of your online presence. Your main content is what communicates to your customers what you do. WHY ACCESSIBILITY SHOULD BE A TOP PRIORITY FOR EVERY Roughly 20% of Americans have a vision, physical, cognitive, or auditory disability. Your website needs to be accessible to everyone whether they’re color blind or physically unable to use a mouse or keyboard. No business can say, “But none of my customers are colorblind, in
WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. WHY DOESN’T GOOGLE USE MY TITLE TAG AND META DESCRIPTION Since Google bases this on pixels rather than characters, it can be tough to determine exactly how long these elements should be. Best practice is to keep title tags around 60 characters and meta descriptions under 160. Update: As of December 2017, Google now shows up to 320 characters in search results. However, the search engine hasnot
CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click WEB DESIGN & DIGITAL MARKETING PORTFOLIO Our Work. Great creative speaks for itself. So do measurable marketing strategies. But context is important too. Websites aren’t just pictures, and results are more than just numbers. Check out these stories to see how we listen to our clients and implement winningsolutions.
MINNEAPOLIS DIGITAL MARKETING CAREERS Perrill is an award-winning digital agency conveniently located in Minnetonka, Minnesota. For over 26 years, we’ve ensured growth-minded organizations exceed their business goals by delivering elite solutions built on cutting-edge strategies and effortless digital management. Perrill is made up of 40 in-house marketing,design, development
12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. 10 WAYS YOU’LL BENEFIT FROM A WEBSITE REDESIGN A website redesign can align your web presence with your overall brand image. 4. Increased consumer trust. The internet moves fast, and you’re expected to keep up. Consumers don’t trust what looks old. According to ResearchGate, 94% of online consumers view websites with high-quality designs as more trustworthy. 5 MOST IMPORTANT FACTORS FOR A HIGH-QUALITY WEBSITE Here are the five most important factors for a high-quality website. If you have all of these things down, then your online presence should be in fantastic shape. 1. Strong Main Content. The main content on your website is the essence of your online presence. Your main content is what communicates to your customers what you do. SHOULD I LINK TO OTHER WEBSITES Should I Link to Other Websites? Our clients often receive requests from other websites to post a link. Typically, these requesters aren’t trying to sell anything. They’re simply asking for a reciprocal link: if you link to us, we’ll link to you. If you have a website, there’s a good chance you’ve received requests like thisbefore.
5 THINGS TO KNOW BEFORE APPLYING FOR A DIGITAL MARKETING Since almost every agency in the world uses Google Analytics, you need to be familiar with it. If you’ve never used GA before, then do the following before applying for a marketing job: 1. Create a simple blog or website. 2. Create a Google Analytics account. WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. HOW OFTEN SHOULD I REDESIGN MY WEBSITE Nate Tower is a Director of Marketing at Perrill. He is a creative expert gifted in pinpointing our clients’ realities, goals, and audiences and turning that information into a captivating and never-before-heard brand story. WHERE’S MY BUSINESS? HOW TO RANK HIGHER ON GOOGLE MAPS Now that you’re verified and have access to your account, the next step is to fill out all the required (and optional) information. The more info you supply to Google, the more it will provide to its users, and the higher you will rank in search results. Log into your GMB account, then click on PERRILL | WEB DESIGN, SEO, DIGITAL AGENCY, MINNEAPOLIS MNPORTFOLIOSERVICESBLOGABOUTCREATIVEDIGITAL MARKETING Web design and digital assets that inspire more revenue. Custom code to solve complex online problems. Strategies designed for maximum (and measurable) results. Deliver the right information to the right people. Build organic traffic that drives real results. Reach, captivate, and convert your audience. Craft engaging content tailoredto your
12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. WHAT IS DIRECT TRAFFIC? INTERNET MARKETING MYSTERIES Direct traffic isn’t quite as cut-and-dried. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. The user did not click a link to get there, did not pass Go, did not collect $200. While this isn’t a wrong answer WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
5 THINGS TO KNOW BEFORE APPLYING FOR A DIGITAL MARKETING Since almost every agency in the world uses Google Analytics, you need to be familiar with it. If you’ve never used GA before, then do the following before applying for a marketing job: 1. Create a simple blog or website. 2. Create a Google Analytics account. WHY ACCESSIBILITY SHOULD BE A TOP PRIORITY FOR EVERY Roughly 20% of Americans have a vision, physical, cognitive, or auditory disability. Your website needs to be accessible to everyone whether they’re color blind or physically unable to use a mouse or keyboard. No business can say, “But none of my customers are colorblind, in
WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. HOW OFTEN SHOULD I REDESIGN MY WEBSITE So how often should you redesign your website? The correct answer is 3 years, 3 months, 3 days, 3 hours, and 3 minutes on the dot (adjust accordingly for leap years). If it’s been even a second longer than that, you are way overdue for a new website. Okay, that’s not really the answer. Believe it or not, there is no definitive timeline for CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click THE ANATOMY OF A MARKETING DEPARTMENT BUDGET Gyles Uhlenhopp. Brand Marketing at Perrill . Beyond beginning each day before 4 am, Gyles was the head of marketing for a $100M+ company by 20, the head of marketing for a global law firm subsidiary by 25, became Forbes Council member by 26, and the head of marketing for a national fintech product by 27. PERRILL | WEB DESIGN, SEO, DIGITAL AGENCY, MINNEAPOLIS MNPORTFOLIOSERVICESBLOGABOUTCREATIVEDIGITAL MARKETING Web design and digital assets that inspire more revenue. Custom code to solve complex online problems. Strategies designed for maximum (and measurable) results. Deliver the right information to the right people. Build organic traffic that drives real results. Reach, captivate, and convert your audience. Craft engaging content tailoredto your
12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. WHAT IS DIRECT TRAFFIC? INTERNET MARKETING MYSTERIES Direct traffic isn’t quite as cut-and-dried. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. The user did not click a link to get there, did not pass Go, did not collect $200. While this isn’t a wrong answer WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
5 THINGS TO KNOW BEFORE APPLYING FOR A DIGITAL MARKETING Since almost every agency in the world uses Google Analytics, you need to be familiar with it. If you’ve never used GA before, then do the following before applying for a marketing job: 1. Create a simple blog or website. 2. Create a Google Analytics account. WHY ACCESSIBILITY SHOULD BE A TOP PRIORITY FOR EVERY Roughly 20% of Americans have a vision, physical, cognitive, or auditory disability. Your website needs to be accessible to everyone whether they’re color blind or physically unable to use a mouse or keyboard. No business can say, “But none of my customers are colorblind, in
WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. HOW OFTEN SHOULD I REDESIGN MY WEBSITE So how often should you redesign your website? The correct answer is 3 years, 3 months, 3 days, 3 hours, and 3 minutes on the dot (adjust accordingly for leap years). If it’s been even a second longer than that, you are way overdue for a new website. Okay, that’s not really the answer. Believe it or not, there is no definitive timeline for CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click THE ANATOMY OF A MARKETING DEPARTMENT BUDGET Gyles Uhlenhopp. Brand Marketing at Perrill . Beyond beginning each day before 4 am, Gyles was the head of marketing for a $100M+ company by 20, the head of marketing for a global law firm subsidiary by 25, became Forbes Council member by 26, and the head of marketing for a national fintech product by 27. WEB DESIGN & DIGITAL MARKETING PORTFOLIO Our Work. Great creative speaks for itself. So do measurable marketing strategies. But context is important too. Websites aren’t just pictures, and results are more than just numbers. Check out these stories to see how we listen to our clients and implement winningsolutions.
MARKETING PLAN GENERATOR What percentage of your website visitors convert into a lead/order? If you're not sure, 2.35% is average. MINNEAPOLIS DIGITAL MARKETING CAREERS Perrill is an award-winning digital agency conveniently located in Minnetonka, Minnesota. For over 26 years, we’ve ensured growth-minded organizations exceed their business goals by delivering elite solutions built on cutting-edge strategies and effortless digital management. Perrill is made up of 40 in-house marketing,design, development
12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
5 MOST IMPORTANT FACTORS FOR A HIGH-QUALITY WEBSITE Here are the five most important factors for a high-quality website. If you have all of these things down, then your online presence should be in fantastic shape. 1. Strong Main Content. The main content on your website is the essence of your online presence. Your main content is what communicates to your customers what you do. WHY DOESN’T GOOGLE USE MY TITLE TAG AND META DESCRIPTION Since Google bases this on pixels rather than characters, it can be tough to determine exactly how long these elements should be. Best practice is to keep title tags around 60 characters and meta descriptions under 160. Update: As of December 2017, Google now shows up to 320 characters in search results. However, the search engine hasnot
HOW OFTEN SHOULD I REDESIGN MY WEBSITE Nate Tower is a Director of Marketing at Perrill. He is a creative expert gifted in pinpointing our clients’ realities, goals, and audiences and turning that information into a captivating and never-before-heard brand story. WHERE’S MY BUSINESS? HOW TO RANK HIGHER ON GOOGLE MAPS Now that you’re verified and have access to your account, the next step is to fill out all the required (and optional) information. The more info you supply to Google, the more it will provide to its users, and the higher you will rank in search results. Log into your GMB account, then click on EVERYTHING YOU NEED TO KNOW ABOUT 404 ERRORS (INCLUDING There are a lot of misconceptions about 404 errors. Sometimes they’re bad, but you can’t (nor should you) resolve all of them. Here’s everything you need to know about 404 errors and why they aresometimes useful.
PERRILL | WEB DESIGN, SEO, DIGITAL AGENCY, MINNEAPOLIS MNPORTFOLIOSERVICESBLOGABOUTCREATIVEDIGITAL MARKETING Web design and digital assets that inspire more revenue. Custom code to solve complex online problems. Strategies designed for maximum (and measurable) results. Deliver the right information to the right people. Build organic traffic that drives real results. Reach, captivate, and convert your audience. Craft engaging content tailoredto your
12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. WHAT IS DIRECT TRAFFIC? INTERNET MARKETING MYSTERIES Direct traffic isn’t quite as cut-and-dried. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. The user did not click a link to get there, did not pass Go, did not collect $200. While this isn’t a wrong answer WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
5 THINGS TO KNOW BEFORE APPLYING FOR A DIGITAL MARKETING Since almost every agency in the world uses Google Analytics, you need to be familiar with it. If you’ve never used GA before, then do the following before applying for a marketing job: 1. Create a simple blog or website. 2. Create a Google Analytics account. WHY ACCESSIBILITY SHOULD BE A TOP PRIORITY FOR EVERY Roughly 20% of Americans have a vision, physical, cognitive, or auditory disability. Your website needs to be accessible to everyone whether they’re color blind or physically unable to use a mouse or keyboard. No business can say, “But none of my customers are colorblind, in
WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. HOW OFTEN SHOULD I REDESIGN MY WEBSITE So how often should you redesign your website? The correct answer is 3 years, 3 months, 3 days, 3 hours, and 3 minutes on the dot (adjust accordingly for leap years). If it’s been even a second longer than that, you are way overdue for a new website. Okay, that’s not really the answer. Believe it or not, there is no definitive timeline for CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click THE ANATOMY OF A MARKETING DEPARTMENT BUDGET Gyles Uhlenhopp. Brand Marketing at Perrill . Beyond beginning each day before 4 am, Gyles was the head of marketing for a $100M+ company by 20, the head of marketing for a global law firm subsidiary by 25, became Forbes Council member by 26, and the head of marketing for a national fintech product by 27. PERRILL | WEB DESIGN, SEO, DIGITAL AGENCY, MINNEAPOLIS MNPORTFOLIOSERVICESBLOGABOUTCREATIVEDIGITAL MARKETING Web design and digital assets that inspire more revenue. Custom code to solve complex online problems. Strategies designed for maximum (and measurable) results. Deliver the right information to the right people. Build organic traffic that drives real results. Reach, captivate, and convert your audience. Craft engaging content tailoredto your
12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. WHAT IS DIRECT TRAFFIC? INTERNET MARKETING MYSTERIES Direct traffic isn’t quite as cut-and-dried. The most common explanation you’ll hear is that direct traffic refers to any visitor that came directly to your site either by typing in the domain name or selecting a bookmark. The user did not click a link to get there, did not pass Go, did not collect $200. While this isn’t a wrong answer WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
5 THINGS TO KNOW BEFORE APPLYING FOR A DIGITAL MARKETING Since almost every agency in the world uses Google Analytics, you need to be familiar with it. If you’ve never used GA before, then do the following before applying for a marketing job: 1. Create a simple blog or website. 2. Create a Google Analytics account. WHY ACCESSIBILITY SHOULD BE A TOP PRIORITY FOR EVERY Roughly 20% of Americans have a vision, physical, cognitive, or auditory disability. Your website needs to be accessible to everyone whether they’re color blind or physically unable to use a mouse or keyboard. No business can say, “But none of my customers are colorblind, in
WHAT SHOULD I DO WHEN MY BUSINESS GETS A BAD REVIEW The best way to overcome a bad review is with good reviews. Real reviews. We’ve already discussed the fake review route. Instead, you need to have a legitimate follow-up process that encourages your satisfied customers to leave reviews. Don’t pay them to do it. HOW OFTEN SHOULD I REDESIGN MY WEBSITE So how often should you redesign your website? The correct answer is 3 years, 3 months, 3 days, 3 hours, and 3 minutes on the dot (adjust accordingly for leap years). If it’s been even a second longer than that, you are way overdue for a new website. Okay, that’s not really the answer. Believe it or not, there is no definitive timeline for CAN MY COMPETITORS CLICK ME OUT OF BUSINESS In reality, you don’t. You do have to place a certain level of trust in Google. Here are a few things to keep in mind: Google doesn’t want your competitors to click you out of business. Google is smart and can determine if clicks are invalid. Trying to click THE ANATOMY OF A MARKETING DEPARTMENT BUDGET Gyles Uhlenhopp. Brand Marketing at Perrill . Beyond beginning each day before 4 am, Gyles was the head of marketing for a $100M+ company by 20, the head of marketing for a global law firm subsidiary by 25, became Forbes Council member by 26, and the head of marketing for a national fintech product by 27. WEB DESIGN & DIGITAL MARKETING PORTFOLIO Our Work. Great creative speaks for itself. So do measurable marketing strategies. But context is important too. Websites aren’t just pictures, and results are more than just numbers. Check out these stories to see how we listen to our clients and implement winningsolutions.
MARKETING PLAN GENERATOR What percentage of your website visitors convert into a lead/order? If you're not sure, 2.35% is average. MINNEAPOLIS DIGITAL MARKETING CAREERS Perrill is an award-winning digital agency conveniently located in Minnetonka, Minnesota. For over 26 years, we’ve ensured growth-minded organizations exceed their business goals by delivering elite solutions built on cutting-edge strategies and effortless digital management. Perrill is made up of 40 in-house marketing,design, development
12 THINGS TO LOOK FOR WHEN CHOOSING A WEB DESIGN AGENCY A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh. WHY EVERY WEBSITE NEEDS A WEB APPLICATION FIREWALL Generally speaking, a web application firewall creates a set of rules designed to protect your website. This includes: Blocking unwanted web traffic from accessing your site. Protecting against hacks, brute force attacks, DDoS attacks, cross-site scripting, SQL injection, andzero-day exploits.
5 MOST IMPORTANT FACTORS FOR A HIGH-QUALITY WEBSITE Here are the five most important factors for a high-quality website. If you have all of these things down, then your online presence should be in fantastic shape. 1. Strong Main Content. The main content on your website is the essence of your online presence. Your main content is what communicates to your customers what you do. WHY DOESN’T GOOGLE USE MY TITLE TAG AND META DESCRIPTION Since Google bases this on pixels rather than characters, it can be tough to determine exactly how long these elements should be. Best practice is to keep title tags around 60 characters and meta descriptions under 160. Update: As of December 2017, Google now shows up to 320 characters in search results. However, the search engine hasnot
HOW OFTEN SHOULD I REDESIGN MY WEBSITE Nate Tower is a Director of Marketing at Perrill. He is a creative expert gifted in pinpointing our clients’ realities, goals, and audiences and turning that information into a captivating and never-before-heard brand story. WHERE’S MY BUSINESS? HOW TO RANK HIGHER ON GOOGLE MAPS Now that you’re verified and have access to your account, the next step is to fill out all the required (and optional) information. The more info you supply to Google, the more it will provide to its users, and the higher you will rank in search results. Log into your GMB account, then click on EVERYTHING YOU NEED TO KNOW ABOUT 404 ERRORS (INCLUDING There are a lot of misconceptions about 404 errors. Sometimes they’re bad, but you can’t (nor should you) resolve all of them. Here’s everything you need to know about 404 errors and why they aresometimes useful.
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