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WWW.PATHINTERACTIVE.COM Google E-A-T and Structured Data Expertise, authoritativeness, and trustworthiness "Assessing your own content in terms of E-A-T criteriamay help
LANDING PAGE CONVERSION TEST In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL). DO SINGULAR AND PLURAL KEY PHRASES MATTER WHEN OPTIMIZING Do Singular and Plural Key Phrases Matter When Optimizing For Search Engines? Path Interactive November 17, 2009 Category Search Engine Optimization (SEO) There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all thedifference
PROVING DISPLAY’S VALUE BY INTEGRATING OFFLINE CONVERSION Solution iCIMS is an innovative, fast-growing company providing software solutions and tools to unify all aspects of talent acquisition. With iCIMS, companies can manage their entire talent acquisition lifecycle within a single SaaS DIGITAL WEEK IN REVIEW: GOOGLE GUNS FOR APPLE WITH Interpublic sells half of Facebook stake; The Guardian Interpublic Group, the US marketing services giant that owns ad agency networks including Lowe and McCann-Erickson, has sold half of its stake inFacebook for $133m.
RESULTS - PATHINTERACTIVE.COM › In order to focus search spend on new users, Path asked Jackson Hewitt to create segmented customer lists that we could exclude or target in paid search.PATH INTERACTIVE
Path Interactive
MARKETING DURING CORONAVIRUS: WISDOM TO WEATHER A RECESSION Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn. The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic crisis, is seemingly unparalleled. We are in uncharted territory, and the fear and uncertainty can be overpowering at times. WWW.PATHINTERACTIVE.COM www.pathinteractive.com 10 TIPS FOR RECOVERING FROM GOOGLE CORE ALGORITHM UPDATES 10. Check for a Local Intent in the SERPs. A good step for recovering from core updates is to take a look at the search results for your query and make sure the keywords you previously thought were “generic” are not now being classified as “local” in intent. For example, the keyword “mattresses” shown below shows severalindications
WWW.PATHINTERACTIVE.COM Google E-A-T and Structured Data Expertise, authoritativeness, and trustworthiness "Assessing your own content in terms of E-A-T criteriamay help
LANDING PAGE CONVERSION TEST In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL). DO SINGULAR AND PLURAL KEY PHRASES MATTER WHEN OPTIMIZING Do Singular and Plural Key Phrases Matter When Optimizing For Search Engines? Path Interactive November 17, 2009 Category Search Engine Optimization (SEO) There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all thedifference
PROVING DISPLAY’S VALUE BY INTEGRATING OFFLINE CONVERSION Solution iCIMS is an innovative, fast-growing company providing software solutions and tools to unify all aspects of talent acquisition. With iCIMS, companies can manage their entire talent acquisition lifecycle within a single SaaS DIGITAL WEEK IN REVIEW: GOOGLE GUNS FOR APPLE WITH Interpublic sells half of Facebook stake; The Guardian Interpublic Group, the US marketing services giant that owns ad agency networks including Lowe and McCann-Erickson, has sold half of its stake inFacebook for $133m.
RESULTS - PATHINTERACTIVE.COM › In order to focus search spend on new users, Path asked Jackson Hewitt to create segmented customer lists that we could exclude or target in paid search.PATH INTERACTIVE
Path Interactive
MARKETING DURING CORONAVIRUS: WISDOM TO WEATHER A RECESSION Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn. The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic crisis, is seemingly unparalleled. We are in uncharted territory, and the fear and uncertainty can be overpowering at times. VIDEO OPTIMIZATION 101 Video content is no different than written content , in that there are certain SEO guidelines that should be implemented when posting it on the web.There are several reasons why you have video content or want to create video content. First off, it improves your chances of earning high-ranking video spots within Google. GOOGLE PLUS SEARCH INTEGRATION trafficked site, it has leveraged its search engine to include personalized results. Early indications show Google plus seems to be ranking favorably over other networks that had high positions like facebook and twitter where social results have applied, In this episode, Fred Dintenfass and I discuss this new integration that maypossible
PATH INTERACTIVE
Path Interactive
DIGITAL WEEK IN REVIEW: GOOGLE GUNS FOR APPLE WITH Interpublic sells half of Facebook stake; The Guardian Interpublic Group, the US marketing services giant that owns ad agency networks including Lowe and McCann-Erickson, has sold half of its stake inFacebook for $133m.
4 ALTERNATIVES TO USING ADWORDS Google Adwords is an excellent tool for any online marketer, but it’s not the best for everyone. For some, it’s far too expensive to use consistently, while others may be merely looking for different markets and audiences to expand to. LANDING PAGE CONVERSION TEST In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL). BING & GOOGLE MAKE DEALS WITH TWITTER Bing and Google have both announced that they will incorporate tweets into their search results. Bing made the announcement yesterday, and Google today.. The purpose of these deals is to bring real time search capabilities to the two search engines. This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information PATH WINS WEBAWARD FOR OUTSTANDING ACHIEVEMENT IN WEB We are proud to announce that we have received the Web Marketing Association 2017 WebAward for Outstanding Achievement in Web Development for our work with Interport Maintenance Co. Path Interactive engaged with Interport Maintenance Co. to revamp their website experience increasing the ease of use on the new website. Customers can now request a custom quote for sales, SOCIAL MEDIA COURSE NEW YORK CITY New York City, September 21, 2011: If you are a business, community manager, or an interactive agency looking to learn how to leverage social media for your brand, “Examining Social Media Networks for Brand Value” is for you — this class is a core course of the Digital Marketing Certificate program offered by NYU, School of Continuing and Professional Studies. MARKETING DURING CORONAVIRUS: WISDOM TO WEATHER A RECESSION Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn. The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic crisis, is seemingly unparalleled. We are in uncharted territory, and the fear and uncertainty can be overpowering at times. WHAT DOES IT MEAN TO HAVE GOOD E-A-T? Aug 1, 2018 Sept 27, 2018 March 12, 2019 June 4, 2019 ‣Surged in August ‣Tanked in March ‣Stabilized in June Diet Site 10 TIPS FOR RECOVERING FROM GOOGLE CORE ALGORITHM UPDATES 10. Check for a Local Intent in the SERPs. A good step for recovering from core updates is to take a look at the search results for your query and make sure the keywords you previously thought were “generic” are not now being classified as “local” in intent. For example, the keyword “mattresses” shown below shows severalindications
WWW.PATHINTERACTIVE.COM Google E-A-T and Structured Data Expertise, authoritativeness, and trustworthiness "Assessing your own content in terms of E-A-T criteriamay help
GOOGLE’S VED PARAMETER: PROVIDING DEEPER INFORMATION ON This parameter in Google’s SERP links provides specific information such as SERP position and the type of link it is (sitelinks, image, news, etc). For example, if a majority of your traffic is coming to your website through an image, you may want to ensure that all images are marked up the same way to capture more relevant traffic. GOOGLE PLUS SEARCH INTEGRATION trafficked site, it has leveraged its search engine to include personalized results. Early indications show Google plus seems to be ranking favorably over other networks that had high positions like facebook and twitter where social results have applied, In this episode, Fred Dintenfass and I discuss this new integration that maypossible
CAN EVERYONE UNDERSTAND WHAT YOU’RE TALKING ABOUT If you own a business or are responsible for marketing someone else’s company, chances are you have created content before. Blogs are a great way to continually add to your website and reach a broaderaudience.
LANDING PAGE CONVERSION TEST In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL). RESULTS - PATHINTERACTIVE.COM › In order to focus search spend on new users, Path asked Jackson Hewitt to create segmented customer lists that we could exclude or target in paid search. BING & GOOGLE MAKE DEALS WITH TWITTER Bing and Google have both announced that they will incorporate tweets into their search results. Bing made the announcement yesterday, and Google today.. The purpose of these deals is to bring real time search capabilities to the two search engines. This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information MARKETING DURING CORONAVIRUS: WISDOM TO WEATHER A RECESSION Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn. The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic crisis, is seemingly unparalleled. We are in uncharted territory, and the fear and uncertainty can be overpowering at times. WHAT DOES IT MEAN TO HAVE GOOD E-A-T? Aug 1, 2018 Sept 27, 2018 March 12, 2019 June 4, 2019 ‣Surged in August ‣Tanked in March ‣Stabilized in June Diet Site 10 TIPS FOR RECOVERING FROM GOOGLE CORE ALGORITHM UPDATES 10. Check for a Local Intent in the SERPs. A good step for recovering from core updates is to take a look at the search results for your query and make sure the keywords you previously thought were “generic” are not now being classified as “local” in intent. For example, the keyword “mattresses” shown below shows severalindications
WWW.PATHINTERACTIVE.COM Google E-A-T and Structured Data Expertise, authoritativeness, and trustworthiness "Assessing your own content in terms of E-A-T criteriamay help
GOOGLE’S VED PARAMETER: PROVIDING DEEPER INFORMATION ON This parameter in Google’s SERP links provides specific information such as SERP position and the type of link it is (sitelinks, image, news, etc). For example, if a majority of your traffic is coming to your website through an image, you may want to ensure that all images are marked up the same way to capture more relevant traffic. GOOGLE PLUS SEARCH INTEGRATION trafficked site, it has leveraged its search engine to include personalized results. Early indications show Google plus seems to be ranking favorably over other networks that had high positions like facebook and twitter where social results have applied, In this episode, Fred Dintenfass and I discuss this new integration that maypossible
CAN EVERYONE UNDERSTAND WHAT YOU’RE TALKING ABOUT If you own a business or are responsible for marketing someone else’s company, chances are you have created content before. Blogs are a great way to continually add to your website and reach a broaderaudience.
LANDING PAGE CONVERSION TEST In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL). RESULTS - PATHINTERACTIVE.COM › In order to focus search spend on new users, Path asked Jackson Hewitt to create segmented customer lists that we could exclude or target in paid search. BING & GOOGLE MAKE DEALS WITH TWITTER Bing and Google have both announced that they will incorporate tweets into their search results. Bing made the announcement yesterday, and Google today.. The purpose of these deals is to bring real time search capabilities to the two search engines. This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information WWW.PATHINTERACTIVE.COM www.pathinteractive.comPATH INTERACTIVE
Path Interactive
PATH TV EPISODE 17: APPLE TV What is Apple TV? Join guest Ramon B Nuez Jr. as we discuss what Apple TV, and its features and benefits. Apple TV actually has been around for about four years, but so far has not been as big of a splash as Apple’s other products. GOOGLE MAKING IT EASIER TO INDEX APPS Google announced yesterday that it’s making it easier to index apps directly from the search results pages. By adding a “deep link” to the app, a direct link to download it will be provided when someone performs a related search. Google recently added 20+ additional apps to their repertoire and will continue to grow it.. What does this meanfor us?
FACEBOOK SEO: ENSURE YOUR FACEBOOK BUSINESS PAGE IS FOUND Choose a Facebook Business Name with care: The odds are that you already have a business name in use.You might most probably want to use the same name for opening your Facebook business page. You may certainly do so but with a few more inputs – add a few relevant keywords (but take care not to overdo it) in the tag line or in a short descriptive paragraph. DO SINGULAR AND PLURAL KEY PHRASES MATTER WHEN OPTIMIZING Do Singular and Plural Key Phrases Matter When Optimizing For Search Engines? Path Interactive November 17, 2009 Category Search Engine Optimization (SEO) There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all thedifference
BING & GOOGLE MAKE DEALS WITH TWITTER Bing and Google have both announced that they will incorporate tweets into their search results. Bing made the announcement yesterday, and Google today.. The purpose of these deals is to bring real time search capabilities to the two search engines. This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information PATH WINS WEBAWARD FOR OUTSTANDING ACHIEVEMENT IN WEB We are proud to announce that we have received the Web Marketing Association 2017 WebAward for Outstanding Achievement in Web Development for our work with Interport Maintenance Co. Path Interactive engaged with Interport Maintenance Co. to revamp their website experience increasing the ease of use on the new website. Customers can now request a custom quote for sales, SOCIAL MEDIA COURSE NEW YORK CITY New York City, September 21, 2011: If you are a business, community manager, or an interactive agency looking to learn how to leverage social media for your brand, “Examining Social Media Networks for Brand Value” is for you — this class is a core course of the Digital Marketing Certificate program offered by NYU, School of Continuing and Professional Studies. 2014 FIFA WORLD CUP BREAKING RECORDS ON THE PITCH AND ON Juntos num só ritmo “All in one rhythm” The World Cup is the most popular sporting event on the planet. With millions attending and billions tuned in all over the world, it’s no surprise that you may have heard a lot about what’s going on in the tournament either on the news or on the street. MARKETING DURING CORONAVIRUS: WISDOM TO WEATHER A RECESSION Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn. The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic crisis, is seemingly unparalleled. We are in uncharted territory, and the fear and uncertainty can be overpowering at times. WHAT DOES IT MEAN TO HAVE GOOD E-A-T? Aug 1, 2018 Sept 27, 2018 March 12, 2019 June 4, 2019 ‣Surged in August ‣Tanked in March ‣Stabilized in June Diet Site 10 TIPS FOR RECOVERING FROM GOOGLE CORE ALGORITHM UPDATES 10. Check for a Local Intent in the SERPs. A good step for recovering from core updates is to take a look at the search results for your query and make sure the keywords you previously thought were “generic” are not now being classified as “local” in intent. For example, the keyword “mattresses” shown below shows severalindications
WWW.PATHINTERACTIVE.COM Google E-A-T and Structured Data Expertise, authoritativeness, and trustworthiness "Assessing your own content in terms of E-A-T criteriamay help
GOOGLE’S VED PARAMETER: PROVIDING DEEPER INFORMATION ON This parameter in Google’s SERP links provides specific information such as SERP position and the type of link it is (sitelinks, image, news, etc). For example, if a majority of your traffic is coming to your website through an image, you may want to ensure that all images are marked up the same way to capture more relevant traffic. GOOGLE PLUS SEARCH INTEGRATION trafficked site, it has leveraged its search engine to include personalized results. Early indications show Google plus seems to be ranking favorably over other networks that had high positions like facebook and twitter where social results have applied, In this episode, Fred Dintenfass and I discuss this new integration that maypossible
CAN EVERYONE UNDERSTAND WHAT YOU’RE TALKING ABOUT If you own a business or are responsible for marketing someone else’s company, chances are you have created content before. Blogs are a great way to continually add to your website and reach a broaderaudience.
LANDING PAGE CONVERSION TEST In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL). RESULTS - PATHINTERACTIVE.COM › In order to focus search spend on new users, Path asked Jackson Hewitt to create segmented customer lists that we could exclude or target in paid search. BING & GOOGLE MAKE DEALS WITH TWITTER Bing and Google have both announced that they will incorporate tweets into their search results. Bing made the announcement yesterday, and Google today.. The purpose of these deals is to bring real time search capabilities to the two search engines. This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information MARKETING DURING CORONAVIRUS: WISDOM TO WEATHER A RECESSION Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn. The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic crisis, is seemingly unparalleled. We are in uncharted territory, and the fear and uncertainty can be overpowering at times. WHAT DOES IT MEAN TO HAVE GOOD E-A-T? Aug 1, 2018 Sept 27, 2018 March 12, 2019 June 4, 2019 ‣Surged in August ‣Tanked in March ‣Stabilized in June Diet Site 10 TIPS FOR RECOVERING FROM GOOGLE CORE ALGORITHM UPDATES 10. Check for a Local Intent in the SERPs. A good step for recovering from core updates is to take a look at the search results for your query and make sure the keywords you previously thought were “generic” are not now being classified as “local” in intent. For example, the keyword “mattresses” shown below shows severalindications
WWW.PATHINTERACTIVE.COM Google E-A-T and Structured Data Expertise, authoritativeness, and trustworthiness "Assessing your own content in terms of E-A-T criteriamay help
GOOGLE’S VED PARAMETER: PROVIDING DEEPER INFORMATION ON This parameter in Google’s SERP links provides specific information such as SERP position and the type of link it is (sitelinks, image, news, etc). For example, if a majority of your traffic is coming to your website through an image, you may want to ensure that all images are marked up the same way to capture more relevant traffic. GOOGLE PLUS SEARCH INTEGRATION trafficked site, it has leveraged its search engine to include personalized results. Early indications show Google plus seems to be ranking favorably over other networks that had high positions like facebook and twitter where social results have applied, In this episode, Fred Dintenfass and I discuss this new integration that maypossible
CAN EVERYONE UNDERSTAND WHAT YOU’RE TALKING ABOUT If you own a business or are responsible for marketing someone else’s company, chances are you have created content before. Blogs are a great way to continually add to your website and reach a broaderaudience.
LANDING PAGE CONVERSION TEST In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL). RESULTS - PATHINTERACTIVE.COM › In order to focus search spend on new users, Path asked Jackson Hewitt to create segmented customer lists that we could exclude or target in paid search. BING & GOOGLE MAKE DEALS WITH TWITTER Bing and Google have both announced that they will incorporate tweets into their search results. Bing made the announcement yesterday, and Google today.. The purpose of these deals is to bring real time search capabilities to the two search engines. This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information WWW.PATHINTERACTIVE.COM www.pathinteractive.comPATH INTERACTIVE
Path Interactive
PATH TV EPISODE 17: APPLE TV What is Apple TV? Join guest Ramon B Nuez Jr. as we discuss what Apple TV, and its features and benefits. Apple TV actually has been around for about four years, but so far has not been as big of a splash as Apple’s other products. GOOGLE MAKING IT EASIER TO INDEX APPS Google announced yesterday that it’s making it easier to index apps directly from the search results pages. By adding a “deep link” to the app, a direct link to download it will be provided when someone performs a related search. Google recently added 20+ additional apps to their repertoire and will continue to grow it.. What does this meanfor us?
FACEBOOK SEO: ENSURE YOUR FACEBOOK BUSINESS PAGE IS FOUND Choose a Facebook Business Name with care: The odds are that you already have a business name in use.You might most probably want to use the same name for opening your Facebook business page. You may certainly do so but with a few more inputs – add a few relevant keywords (but take care not to overdo it) in the tag line or in a short descriptive paragraph. DO SINGULAR AND PLURAL KEY PHRASES MATTER WHEN OPTIMIZING Do Singular and Plural Key Phrases Matter When Optimizing For Search Engines? Path Interactive November 17, 2009 Category Search Engine Optimization (SEO) There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all thedifference
BING & GOOGLE MAKE DEALS WITH TWITTER Bing and Google have both announced that they will incorporate tweets into their search results. Bing made the announcement yesterday, and Google today.. The purpose of these deals is to bring real time search capabilities to the two search engines. This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information PATH WINS WEBAWARD FOR OUTSTANDING ACHIEVEMENT IN WEB We are proud to announce that we have received the Web Marketing Association 2017 WebAward for Outstanding Achievement in Web Development for our work with Interport Maintenance Co. Path Interactive engaged with Interport Maintenance Co. to revamp their website experience increasing the ease of use on the new website. Customers can now request a custom quote for sales, SOCIAL MEDIA COURSE NEW YORK CITY New York City, September 21, 2011: If you are a business, community manager, or an interactive agency looking to learn how to leverage social media for your brand, “Examining Social Media Networks for Brand Value” is for you — this class is a core course of the Digital Marketing Certificate program offered by NYU, School of Continuing and Professional Studies. 2014 FIFA WORLD CUP BREAKING RECORDS ON THE PITCH AND ON Juntos num só ritmo “All in one rhythm” The World Cup is the most popular sporting event on the planet. With millions attending and billions tuned in all over the world, it’s no surprise that you may have heard a lot about what’s going on in the tournament either on the news or on the street. PATH INTERACTIVE IS NOW AMSIVE DIGITAL. READ MORE.
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