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DRIVING QUALITY AND CONSISTENCY ON OUR PANEL With one of the largest panels in the UK, in 2020 we paid over £1 Million to our members through over 3 million survey completes. OUR TEAM ARE AT THE HEART OF EVERY PROJECT Latifeh joined On Device Research with 14 years’ experience in market research gained from regional and globally recognised international market research companies. Latifeh uses her strong managerial skills to whip projects into best shape, overseeing our fieldwork partnerships for other agencies, new client on-boarding andFMCG projects.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ANALYSIS ACROSS DIGITAL, SOCIAL AND OUT-OF-HOME MEDIA Digital Media Brand Impact On Device Research offers a combination of innovative ad exposure technology enabling the verification of digital ad activity, which alongside our expertise in measuring ad effectiveness, provides brands a solution for assessing and optimizing digital media spend as objectively and independently as possible.CONTACT US TODAY
Contact a member of the team today and take your first step into digital media advertising success.CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people.TV BRAND IMPACT
Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. Test & control survey groups to isolate the brand impact with results compared against theOn
CROSS MEDIA BRAND IMPACT Cross media (for example TV, OOH, Radio and digital) campaigns are now the norm, rather than the exception for advertisers. The IPA reports that the average number of channels used in campaigns has increased from 3.3 in 2000 to 14.4 in 2014, however, passively linking ad exposure to brand uplift is harder to do offline than it is online. ON DEVICE RESEARCH: HOME PAGEBRAND IMPACTATTRIBUTIONON DEVICE OPINIONSABOUTBLOGSOCIAL MEDIA IMPACT Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
DRIVING QUALITY AND CONSISTENCY ON OUR PANEL With one of the largest panels in the UK, in 2020 we paid over £1 Million to our members through over 3 million survey completes. OUR TEAM ARE AT THE HEART OF EVERY PROJECT Latifeh joined On Device Research with 14 years’ experience in market research gained from regional and globally recognised international market research companies. Latifeh uses her strong managerial skills to whip projects into best shape, overseeing our fieldwork partnerships for other agencies, new client on-boarding andFMCG projects.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ANALYSIS ACROSS DIGITAL, SOCIAL AND OUT-OF-HOME MEDIA Digital Media Brand Impact On Device Research offers a combination of innovative ad exposure technology enabling the verification of digital ad activity, which alongside our expertise in measuring ad effectiveness, provides brands a solution for assessing and optimizing digital media spend as objectively and independently as possible.CONTACT US TODAY
Contact a member of the team today and take your first step into digital media advertising success.CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people.TV BRAND IMPACT
Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. Test & control survey groups to isolate the brand impact with results compared against theOn
CROSS MEDIA BRAND IMPACT Cross media (for example TV, OOH, Radio and digital) campaigns are now the norm, rather than the exception for advertisers. The IPA reports that the average number of channels used in campaigns has increased from 3.3 in 2000 to 14.4 in 2014, however, passively linking ad exposure to brand uplift is harder to do offline than it is online. DRIVING QUALITY AND CONSISTENCY ON OUR PANEL With one of the largest panels in the UK, in 2020 we paid over £1 Million to our members through over 3 million survey completes. ANALYSIS ACROSS DIGITAL, SOCIAL AND OUT-OF-HOME MEDIA Digital Media Brand Impact On Device Research offers a combination of innovative ad exposure technology enabling the verification of digital ad activity, which alongside our expertise in measuring ad effectiveness, provides brands a solution for assessing and optimizing digital media spend as objectively and independently as possible. BECAUSE GREAT INSIGHTS ARE WORTH SHARING Great insights are worth sharing. Click here for our latest white papers, case studies and more helping drive industry knowledge andlearnings.
MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people. OUT OF HOME BRAND IMPACT Step 1. OOH launches, with a minimum of 20%+ coverage. Step 2. We collect Device IDs in our exposure engine of those exposed to the campaign using our location recording technology within our survey app. Step 3. We serve those exposed to the OOH with our established brand impact survey. Step 4. We use that test and ademographically-and
MENA - ON DEVICE RESEARCH The mobile experts, 6 year's experience, 35 million mobile surveys, 92 markets covered. The rise of the mobile phone overcomes a lot of these issues, but the mobile internet in many MENA countries is not that same as in western markets with many consumers using low cost android smartphones and some still relying on feature phones to access the internet, often on 2G networks.TV BRAND IMPACT
Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. Test & control survey groups to isolate the brand impact with results compared against theOn
CROSS DEVICE IMPACT
How We Do It. The key building blocks for our solution are our tracking technology, proprietary cleansing algorithm, survey platform technology, Cross Device Graph partnerships and our fully opted in device ID panel. 1. We embed our 1X1 pixel into both the mobile and desktop creatives. 2. MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
DRIVING QUALITY AND CONSISTENCY ON OUR PANEL With one of the largest panels in the UK, in 2020 we paid over £1 Million to our members through over 3 million survey completes. ANALYSIS ACROSS DIGITAL, SOCIAL AND OUT-OF-HOME MEDIA Digital Media Brand Impact On Device Research offers a combination of innovative ad exposure technology enabling the verification of digital ad activity, which alongside our expertise in measuring ad effectiveness, provides brands a solution for assessing and optimizing digital media spend as objectively and independently as possible. BECAUSE GREAT INSIGHTS ARE WORTH SHARING Great insights are worth sharing. Click here for our latest white papers, case studies and more helping drive industry knowledge andlearnings.
ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & MOBILE RESEARCH PANELS IN OVER 70 COUNTRIES In developing countries. Reach the previously unconnected – PC and broadband penetration in most emerging markets is low, but everyone has a mobile phone.. Speed – projects take days rather than weeks and months when compared to face-to-face methodology.. Data quality – shorter surveys increase engagement, reduce survey fatigue, and mobile eliminates interviewer bias and fraud. TERMS AND CONDITIONS FOR SURVEY RESPONDENTS On Device Research Ltd Terms and Conditions for Survey Respondents. These terms and conditions (this “Agreement”) governs the relationship between On Device Research limited (“ODR”, “we”, “our” or “us”), registered in England and Wales under company number 07329573, and you (“Respondent”, “you” or “your”). concerning any surveys and polls that are made available CAMPAIGN REACH ANALYSIS On Device’s Campaign Reach Analysis will tell you Reach: How many unique devices were reached daily and overall? Frequency: How well dispersed exposures were? Demographics: How well the campaign reached its intended demographic targets (including age, gender, h/h income, region, household size & structure)? Reach Efficiency: How well each platform generated unique reach? MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
DRIVING QUALITY AND CONSISTENCY ON OUR PANEL With one of the largest panels in the UK, in 2020 we paid over £1 Million to our members through over 3 million survey completes. ANALYSIS ACROSS DIGITAL, SOCIAL AND OUT-OF-HOME MEDIA Digital Media Brand Impact On Device Research offers a combination of innovative ad exposure technology enabling the verification of digital ad activity, which alongside our expertise in measuring ad effectiveness, provides brands a solution for assessing and optimizing digital media spend as objectively and independently as possible. BECAUSE GREAT INSIGHTS ARE WORTH SHARING Great insights are worth sharing. Click here for our latest white papers, case studies and more helping drive industry knowledge andlearnings.
ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & MOBILE RESEARCH PANELS IN OVER 70 COUNTRIES In developing countries. Reach the previously unconnected – PC and broadband penetration in most emerging markets is low, but everyone has a mobile phone.. Speed – projects take days rather than weeks and months when compared to face-to-face methodology.. Data quality – shorter surveys increase engagement, reduce survey fatigue, and mobile eliminates interviewer bias and fraud. TERMS AND CONDITIONS FOR SURVEY RESPONDENTS On Device Research Ltd Terms and Conditions for Survey Respondents. These terms and conditions (this “Agreement”) governs the relationship between On Device Research limited (“ODR”, “we”, “our” or “us”), registered in England and Wales under company number 07329573, and you (“Respondent”, “you” or “your”). concerning any surveys and polls that are made available CAMPAIGN REACH ANALYSIS On Device’s Campaign Reach Analysis will tell you Reach: How many unique devices were reached daily and overall? Frequency: How well dispersed exposures were? Demographics: How well the campaign reached its intended demographic targets (including age, gender, h/h income, region, household size & structure)? Reach Efficiency: How well each platform generated unique reach? DRIVING QUALITY AND CONSISTENCY ON OUR PANEL With one of the largest panels in the UK, in 2020 we paid over £1 Million to our members through over 3 million survey completes. ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
BECAUSE GREAT INSIGHTS ARE WORTH SHARING Great insights are worth sharing. Click here for our latest white papers, case studies and more helping drive industry knowledge andlearnings.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
CONTACT ON DEVICE RESEARCH Contact us for a quote for your mobile research project. Offices in London and Singapore, projects around the world. MOBILE RESEARCH PANELS IN OVER 70 COUNTRIES In developing countries. Reach the previously unconnected – PC and broadband penetration in most emerging markets is low, but everyone has a mobile phone.. Speed – projects take days rather than weeks and months when compared to face-to-face methodology.. Data quality – shorter surveys increase engagement, reduce survey fatigue, and mobile eliminates interviewer bias and fraud. HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people.MOBILE BRAND IMPACT
On Device Research’s Digital Brand Impact will tell you Brand Impact: How well the campaign performed in driving brand metric shifts versus our effectiveness databank. Creative Impact: How well each creative influenced each brand metric. On Device Research uses mobile surveys to measure marketing effectiveness in both developed andemerging markets.
FAQ: MOBILE RESEARCH SAMPLE & PANEL QUALITY, MANAGEMENT We employ a number of checks to ensure that our panel respondents and responses are real, valid and representative. One phone number = one panelist = one phone. We prevent multiple respondents using the same device to take surveys. Device fingerprinting –ON DEVICE OPINIONS
On Device’s APAC Mobile Surveys give the following benefits: Reach – our data is representative of the 16-44 year olds for both urban/ rural and high / low income groups across 20 APAC markets via both smartphone and feature phone. Data quality – mobile's ability to reach low and high income groups in APAC and capability for automatic MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people. CROSS MEDIA BRAND IMPACT Cross media (for example TV, OOH, Radio and digital) campaigns are now the norm, rather than the exception for advertisers. The IPA reports that the average number of channels used in campaigns has increased from 3.3 in 2000 to 14.4 in 2014, however, passively linking ad exposure to brand uplift is harder to do offline than it is online. WHAT CONSUMERS REALLY THINK OF THE IDFA PROMPT Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is po SAMPLE SIZE: HOW MANY PEOPLE SHOULD TAKE THE SURVEY? The sample size of “only” 1000 people simply didn’t feel big enough to make authoritative claims for the whole population of a whopping 1.4 million people. The better news – it’s easy to figure out the sample size needed for your survey. All you need to know is the target population size – the number of people relevant to yourstudy.
30 MINUTE MOBILE SURVEYS DON’T WORK Drop-out rate also increases with survey length, making it difficult to achieve lower incidence quota targets for long surveys. It is widely reported that around 30% of online surveys are now completed on mobile devices, which means that all data collected on online surveys longer than 20 minutes will potentially contain inaccurate data. As WHAT’S THE OPTIMAL LENGTH FOR A MOBILE SURVEY? Mobile surveys can be fairly long without seeing much drop-off in completes. Every question beyond 15 cuts response rate by 5-10%. Keeping your survey shorter, using routing to ask more questions only from a sub-set of the respondents is recommended. Add more questions only if you absolutely have to and your audience is large enough to MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people. CROSS MEDIA BRAND IMPACT Cross media (for example TV, OOH, Radio and digital) campaigns are now the norm, rather than the exception for advertisers. The IPA reports that the average number of channels used in campaigns has increased from 3.3 in 2000 to 14.4 in 2014, however, passively linking ad exposure to brand uplift is harder to do offline than it is online. WHAT CONSUMERS REALLY THINK OF THE IDFA PROMPT Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is po SAMPLE SIZE: HOW MANY PEOPLE SHOULD TAKE THE SURVEY? The sample size of “only” 1000 people simply didn’t feel big enough to make authoritative claims for the whole population of a whopping 1.4 million people. The better news – it’s easy to figure out the sample size needed for your survey. All you need to know is the target population size – the number of people relevant to yourstudy.
30 MINUTE MOBILE SURVEYS DON’T WORK Drop-out rate also increases with survey length, making it difficult to achieve lower incidence quota targets for long surveys. It is widely reported that around 30% of online surveys are now completed on mobile devices, which means that all data collected on online surveys longer than 20 minutes will potentially contain inaccurate data. As WHAT’S THE OPTIMAL LENGTH FOR A MOBILE SURVEY? Mobile surveys can be fairly long without seeing much drop-off in completes. Every question beyond 15 cuts response rate by 5-10%. Keeping your survey shorter, using routing to ask more questions only from a sub-set of the respondents is recommended. Add more questions only if you absolutely have to and your audience is large enough to MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people. MOBILE SURVEYS MADE SIMPLE WITH ANSR.IO Features: Easy to use, intuitive survey interface. GPS location tracking (on enabled devices) All the usual question types. Question routing and skip logic. Masking and other advanced survey features. Media upload to ask respondents to take a photo. Integrate images- automatically optimised for device display. Automatic devicedetection.
OUT OF HOME BRAND IMPACT Step 1. OOH launches, with a minimum of 20%+ coverage. Step 2. We collect Device IDs in our exposure engine of those exposed to the campaign using our location recording technology within our survey app. Step 3. We serve those exposed to the OOH with our established brand impact survey. Step 4. We use that test and ademographically-and
TV BRAND IMPACT
Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. Test & control survey groups to isolate the brand impact with results compared against theOn
TV STORE EFFECT
How We Do It. Step 1. We obtain audio files of the TV ads with a minimum exposure of 20%. Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. We monitor the movements of consumers exposed to youradvertising
CROSS DEVICE IMPACT
How We Do It. The key building blocks for our solution are our tracking technology, proprietary cleansing algorithm, survey platform technology, Cross Device Graph partnerships and our fully opted in device ID panel. 1. We embed our 1X1 pixel into both the mobile and desktop creatives. 2.ON DEVICE OPINIONS
The mobile experts, 6 year's experience, 35 million mobile surveys, 92 markets covered. The rise of the mobile phone overcomes a lot of these issues, but the mobile internet in many MENA countries is not that same as in western markets with many consumers using low cost android smartphones and some still relying on feature phones to access the internet, often on 2G networks. MOBILE DIARY STUDIES Mobile diaries help to understand the daily lives of people in great detail, making it possible to capture the crucial “moment of truth”. A typical mobile diary is made up of pre study, one or two week diary and post study. During the diary period respondents record their reactions and responses to your brand communications the verymoment
MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people.CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & OUT OF HOME BRAND IMPACT Step 1. OOH launches, with a minimum of 20%+ coverage. Step 2. We collect Device IDs in our exposure engine of those exposed to the campaign using our location recording technology within our survey app. Step 3. We serve those exposed to the OOH with our established brand impact survey. Step 4. We use that test and ademographically-and
TV BRAND IMPACT
Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. Test & control survey groups to isolate the brand impact with results compared against theOn
FAQ: MOBILE RESEARCH SAMPLE & PANEL QUALITY, MANAGEMENT We employ a number of checks to ensure that our panel respondents and responses are real, valid and representative. One phone number = one panelist = one phone. We prevent multiple respondents using the same device to take surveys. Device fingerprinting – SAMPLE SIZE: HOW MANY PEOPLE SHOULD TAKE THE SURVEY? The sample size of “only” 1000 people simply didn’t feel big enough to make authoritative claims for the whole population of a whopping 1.4 million people. The better news – it’s easy to figure out the sample size needed for your survey. All you need to know is the target population size – the number of people relevant to yourstudy.
30 MINUTE MOBILE SURVEYS DON’T WORK Drop-out rate also increases with survey length, making it difficult to achieve lower incidence quota targets for long surveys. It is widely reported that around 30% of online surveys are now completed on mobile devices, which means that all data collected on online surveys longer than 20 minutes will potentially contain inaccurate data. As MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people.CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & OUT OF HOME BRAND IMPACT Step 1. OOH launches, with a minimum of 20%+ coverage. Step 2. We collect Device IDs in our exposure engine of those exposed to the campaign using our location recording technology within our survey app. Step 3. We serve those exposed to the OOH with our established brand impact survey. Step 4. We use that test and ademographically-and
TV BRAND IMPACT
Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. Test & control survey groups to isolate the brand impact with results compared against theOn
FAQ: MOBILE RESEARCH SAMPLE & PANEL QUALITY, MANAGEMENT We employ a number of checks to ensure that our panel respondents and responses are real, valid and representative. One phone number = one panelist = one phone. We prevent multiple respondents using the same device to take surveys. Device fingerprinting – SAMPLE SIZE: HOW MANY PEOPLE SHOULD TAKE THE SURVEY? The sample size of “only” 1000 people simply didn’t feel big enough to make authoritative claims for the whole population of a whopping 1.4 million people. The better news – it’s easy to figure out the sample size needed for your survey. All you need to know is the target population size – the number of people relevant to yourstudy.
30 MINUTE MOBILE SURVEYS DON’T WORK Drop-out rate also increases with survey length, making it difficult to achieve lower incidence quota targets for long surveys. It is widely reported that around 30% of online surveys are now completed on mobile devices, which means that all data collected on online surveys longer than 20 minutes will potentially contain inaccurate data. As ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & CONTACT ON DEVICE RESEARCH Contact us for a quote for your mobile research project. Offices in London and Singapore, projects around the world. MULTI COUNTRY STUDIES On Device's Multi Country Surveys give the following benefits: Reach – Survey nationally representative samples of consumers in a consistent methodology across both developed and emerging markets. Speed – data in days rather than weeks or months. Cost – no need to hire an army of interviewers in emerging markets or project manageON DEVICE OPINIONS
On Device’s APAC Mobile Surveys give the following benefits: Reach – our data is representative of the 16-44 year olds for both urban/ rural and high / low income groups across 20 APAC markets via both smartphone and feature phone. Data quality – mobile's ability to reach low and high income groups in APAC and capability for automatic FAQ: MOBILE RESEARCH SAMPLE & PANEL QUALITY, MANAGEMENT We employ a number of checks to ensure that our panel respondents and responses are real, valid and representative. One phone number = one panelist = one phone. We prevent multiple respondents using the same device to take surveys. Device fingerprinting –TV STORE EFFECT
How We Do It. Step 1. We obtain audio files of the TV ads with a minimum exposure of 20%. Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. We monitor the movements of consumers exposed to youradvertising
ON DEVICE OPINIONS
On Device’s MENA Mobile Surveys give the following benefits: Reach – our data is representative of the 16-45 year olds in MENA markets, also giving significant access to females in 17 MENA markets. Data quality – mobile's reach in MENA and the ability for automatic data cleaning means better data accuracy compared to face-to-face or WHAT CONSUMERS REALLY THINK OF THE IDFA PROMPT Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is po MOBILE DIARY STUDIES Mobile diaries help to understand the daily lives of people in great detail, making it possible to capture the crucial “moment of truth”. A typical mobile diary is made up of pre study, one or two week diary and post study. During the diary period respondents record their reactions and responses to your brand communications the verymoment
MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people.CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & OUT OF HOME BRAND IMPACT Step 1. OOH launches, with a minimum of 20%+ coverage. Step 2. We collect Device IDs in our exposure engine of those exposed to the campaign using our location recording technology within our survey app. Step 3. We serve those exposed to the OOH with our established brand impact survey. Step 4. We use that test and ademographically-and
TV BRAND IMPACT
Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. Test & control survey groups to isolate the brand impact with results compared against theOn
FAQ: MOBILE RESEARCH SAMPLE & PANEL QUALITY, MANAGEMENT We employ a number of checks to ensure that our panel respondents and responses are real, valid and representative. One phone number = one panelist = one phone. We prevent multiple respondents using the same device to take surveys. Device fingerprinting – SAMPLE SIZE: HOW MANY PEOPLE SHOULD TAKE THE SURVEY? The sample size of “only” 1000 people simply didn’t feel big enough to make authoritative claims for the whole population of a whopping 1.4 million people. The better news – it’s easy to figure out the sample size needed for your survey. All you need to know is the target population size – the number of people relevant to yourstudy.
30 MINUTE MOBILE SURVEYS DON’T WORK Drop-out rate also increases with survey length, making it difficult to achieve lower incidence quota targets for long surveys. It is widely reported that around 30% of online surveys are now completed on mobile devices, which means that all data collected on online surveys longer than 20 minutes will potentially contain inaccurate data. As MOBILE MARKET RESEARCH Tuesday May 18, 2021 @ 3:46. Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initiallyanticipated due to
ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
ADVISERS AND INVESTORS On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
HIRING - JOIN THE TEAM ON DEVICE On Device Research is a fast-growing, profitable mobile research company always on the lookout for talented and motivated people.CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & OUT OF HOME BRAND IMPACT Step 1. OOH launches, with a minimum of 20%+ coverage. Step 2. We collect Device IDs in our exposure engine of those exposed to the campaign using our location recording technology within our survey app. Step 3. We serve those exposed to the OOH with our established brand impact survey. Step 4. We use that test and ademographically-and
TV BRAND IMPACT
Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. Test & control survey groups to isolate the brand impact with results compared against theOn
FAQ: MOBILE RESEARCH SAMPLE & PANEL QUALITY, MANAGEMENT We employ a number of checks to ensure that our panel respondents and responses are real, valid and representative. One phone number = one panelist = one phone. We prevent multiple respondents using the same device to take surveys. Device fingerprinting – SAMPLE SIZE: HOW MANY PEOPLE SHOULD TAKE THE SURVEY? The sample size of “only” 1000 people simply didn’t feel big enough to make authoritative claims for the whole population of a whopping 1.4 million people. The better news – it’s easy to figure out the sample size needed for your survey. All you need to know is the target population size – the number of people relevant to yourstudy.
30 MINUTE MOBILE SURVEYS DON’T WORK Drop-out rate also increases with survey length, making it difficult to achieve lower incidence quota targets for long surveys. It is widely reported that around 30% of online surveys are now completed on mobile devices, which means that all data collected on online surveys longer than 20 minutes will potentially contain inaccurate data. As ABOUT ON DEVICE RESEARCH, GLOBAL MOBILE PANEL AND RESEARCH On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. The Eureka! moment came when a failed traditional research project in China showed them the potential of mobile – its ability to reach anyone,anywhere.
CLIENT TESTIMONIALS
Challenge: To grow awareness and drive understanding of the Family Life offering. Solution: Our Family Experts at GoodtoKnow created 6 pieces of bespoke content around "Travel Top 10s" to help mums navigate the world of family holidays. This content was amplified using IAB Standard display, GoodtoKnow social channels, Prerolls and cross-platform impact & engagement units - designed & CONTACT ON DEVICE RESEARCH Contact us for a quote for your mobile research project. Offices in London and Singapore, projects around the world. MULTI COUNTRY STUDIES On Device's Multi Country Surveys give the following benefits: Reach – Survey nationally representative samples of consumers in a consistent methodology across both developed and emerging markets. Speed – data in days rather than weeks or months. Cost – no need to hire an army of interviewers in emerging markets or project manageON DEVICE OPINIONS
On Device’s APAC Mobile Surveys give the following benefits: Reach – our data is representative of the 16-44 year olds for both urban/ rural and high / low income groups across 20 APAC markets via both smartphone and feature phone. Data quality – mobile's ability to reach low and high income groups in APAC and capability for automatic FAQ: MOBILE RESEARCH SAMPLE & PANEL QUALITY, MANAGEMENT We employ a number of checks to ensure that our panel respondents and responses are real, valid and representative. One phone number = one panelist = one phone. We prevent multiple respondents using the same device to take surveys. Device fingerprinting –TV STORE EFFECT
How We Do It. Step 1. We obtain audio files of the TV ads with a minimum exposure of 20%. Step 2. We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure. Step 3. We identify those respondents exposed to the campaign on our Curious cat app. Step 4. We monitor the movements of consumers exposed to youradvertising
ON DEVICE OPINIONS
On Device’s MENA Mobile Surveys give the following benefits: Reach – our data is representative of the 16-45 year olds in MENA markets, also giving significant access to females in 17 MENA markets. Data quality – mobile's reach in MENA and the ability for automatic data cleaning means better data accuracy compared to face-to-face or WHAT CONSUMERS REALLY THINK OF THE IDFA PROMPT Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is po MOBILE DIARY STUDIES Mobile diaries help to understand the daily lives of people in great detail, making it possible to capture the crucial “moment of truth”. A typical mobile diary is made up of pre study, one or two week diary and post study. During the diary period respondents record their reactions and responses to your brand communications the verymoment
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> We use MOBILE TECHNOLOGY to help brands and their agencies measure > MARKETING EFFECTIVENESS WHAT CONSUMERS REALLY THINK OF THE IDFA PROMPT Tuesday May 18, 2021 @ 3:46 Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initially anticipated due to a perceived link with app usability outweighing concerns around privacyread more
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