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NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
RADIO FACTS AND FIGURES Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%). More than 243 million American adults listen to the radio each month. 4 EXPERT TIPS FOR BOOKING A SATELLITE MEDIA TOUR DURING Satellite Media Tour Booking Tips. Carolyn, the queen of booking, says, “We’re all going through this pandemic together so if the satellite media tour is about staying physically or mentally healthy, I will always try to make a personal connection to the story, but try to keep it kind of general so it applies to the public.”. TOP 100 MEDIA MARKETS Each week, 93% of adults in America listen to the radio. We are here to help those people hear your news. We are an issue-driven media relations company specializing in using broadcast media techniques — from radio media tours and satellite media tours to audio news releases and public service announcements — to earn media placements for associations, non-profits, government agencies, andCOMMONLY USED TERMS
A report providing details of stations verifying airing a report from an audio news release, radio media tour, satellite media tour, audio bite line, or public service announcement distributed by News Generation. Details of the report include: total verified listenership, highlights of the project, total number of verified airings, and details SOCIAL MEDIA: WHY IT WORKS The Human Rights Campaign (HRC) created immense awareness and conversation via Facebook about marriage equality, at a time when this topic was, and still is, a talked-about subject. Timing is everything when it comes to a successful marketing campaign. HRC clearly knew what it was doing because it received record-breaking numbers of popularity, awareness and VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. A PR CASE STUDY: DOVE REAL BEAUTY CAMPAIGN The aim of the Dove Campaign for Real Beauty is to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves. This campaign has won a handful (or two) of ad awards and has sold an enormous amount of product. Sales have increased to $4billion
NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
RADIO FACTS AND FIGURES Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%). More than 243 million American adults listen to the radio each month. 4 EXPERT TIPS FOR BOOKING A SATELLITE MEDIA TOUR DURING Satellite Media Tour Booking Tips. Carolyn, the queen of booking, says, “We’re all going through this pandemic together so if the satellite media tour is about staying physically or mentally healthy, I will always try to make a personal connection to the story, but try to keep it kind of general so it applies to the public.”. TOP 100 MEDIA MARKETS Each week, 93% of adults in America listen to the radio. We are here to help those people hear your news. We are an issue-driven media relations company specializing in using broadcast media techniques — from radio media tours and satellite media tours to audio news releases and public service announcements — to earn media placements for associations, non-profits, government agencies, andCOMMONLY USED TERMS
A report providing details of stations verifying airing a report from an audio news release, radio media tour, satellite media tour, audio bite line, or public service announcement distributed by News Generation. Details of the report include: total verified listenership, highlights of the project, total number of verified airings, and details SOCIAL MEDIA: WHY IT WORKS The Human Rights Campaign (HRC) created immense awareness and conversation via Facebook about marriage equality, at a time when this topic was, and still is, a talked-about subject. Timing is everything when it comes to a successful marketing campaign. HRC clearly knew what it was doing because it received record-breaking numbers of popularity, awareness and VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. A PR CASE STUDY: DOVE REAL BEAUTY CAMPAIGN The aim of the Dove Campaign for Real Beauty is to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves. This campaign has won a handful (or two) of ad awards and has sold an enormous amount of product. Sales have increased to $4billion
TUNE IN AND TURN IT UP: RADIO LISTENING IS RETURNING TO A recent Forbes article detailed how radio listenership is returning to pre-pandemic levels. Like so many other industries, radio took a big hit during the COVID-19 pandemic. In-car radio listening plummeted by 37% when the first quarter of 2020 is compared to second quarter.RADIO MEDIA TOURS
A radio media tour (RMT) is a series of back-to-back radio interviews that allows a spokesperson to be interviewed by multiple radio stations and/or networks within a few hours.RMTs generally take about two to four hours of the spokesperson’s time, depending on how many interviews are completed. Interviews are typically booked in ten-minute windows, allowing a maximum of six scheduledAUDIO NEWS RELEASES
An audio news release (ANR) is a news story with two 15-second soundbites pitched to targeted newsrooms by our team.The release is pitched to stations and networks over the phone. ANRs are pitched during morning drive time, when newsrooms are fully staffed. 4 THINGS TO ADD TO YOUR RADIO MEDIA TOUR Make sure that the work is relevant, new, and interesting. These key elements will boost your RMT and produce great content. 3. Guaranteed Media Tactics. A Guaranteed Media Tactic (GMT) is a fully scalable and controlled paid public relations tactic which guarantees key message delivery within pre-produced, 60-second audio and video packages NUMBER OF STATIONS BY FORMAT “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. NUMBER OF RADIO STATIONS BY STATE “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. COMMUNICATING THROUGH YOUR CLOTHES: WHAT MESSAGE DOES YOUR When thinking about Washington, D.C., “fashion capital” probably is not something that comes to mind right away. As the political center of the country, D.C. has adopted the reputation of a conservative culture when it comes to fashion. Men and women working in politics and on the Hill are generally known more for theirpolicies
SOCIAL MEDIA
Da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na BATMAN! If you love superhero stories you probably are very familiar with this popular tune that belongs to one of the favorite comic book heroes, Batman. Young kids everywhere love the superhero comics and movies, especially one young boy in particular who wanted nothing more than to be “Batkid.” MilesScott, a
WHAT MAKES A GOOD TALK SHOW HOST? This got me thinking about what makes a good talk show host. Not just a popular talk show host, but a good talk show host. Many days what passes for good talk radio is based merely on a host’s ability to attract and keep an audience. The minute their audience numbers begin to decline, so does their attractiveness to programmers.NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
RADIO LISTENERSHIP CONTINUES UPWARD TREND DURING PANDEMIC A recent story from Inside Radio highlights the rise in radio listenership during mid-March in the U.S. and Canada. Around sixteen thousand radio listeners were surveyed in association with the Radio Advertising Bureau. More than one in four listeners say that they are listening to radio more frequently during the COVID-19 pandemic. NUMBER OF RADIO STATIONS BY STATE “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. SOCIAL MEDIA: WHY IT WORKS The Human Rights Campaign (HRC) created immense awareness and conversation via Facebook about marriage equality, at a time when this topic was, and still is, a talked-about subject. Timing is everything when it comes to a successful marketing campaign. HRC clearly knew what it was doing because it received record-breaking numbers of popularity, awareness and VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
FIVE REFRESHING QUESTIONS TO ASK WHEN WRITING NEWS Five Refreshing Questions to Ask When Writing News Releases. It’s no surprise that when writing a news release, the basic questions should be covered: who, what, where and why. These are the essential questions are that journalists will look for when determining whether the topic is newsworthy enough to pursue. HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. A PR CASE STUDY: DOVE REAL BEAUTY CAMPAIGN The aim of the Dove Campaign for Real Beauty is to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves. This campaign has won a handful (or two) of ad awards and has sold an enormous amount of product. Sales have increased to $4billion
A PR CASE STUDY: WAL-MARTING ACROSS AMERICA A PR Case Study: Wal-Marting Across America. On September 27, 2006, a fake blog known as “ Wal-Marting Across America” came into the spotlight. It featured the journey of Jim and Laura and their adventure from Las Vegas to Georgia. They traveled in an RV (recreation vehicle) and stayed in park-for-free Walmart store parkinglots.
NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
RADIO LISTENERSHIP CONTINUES UPWARD TREND DURING PANDEMIC A recent story from Inside Radio highlights the rise in radio listenership during mid-March in the U.S. and Canada. Around sixteen thousand radio listeners were surveyed in association with the Radio Advertising Bureau. More than one in four listeners say that they are listening to radio more frequently during the COVID-19 pandemic. NUMBER OF RADIO STATIONS BY STATE “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. SOCIAL MEDIA: WHY IT WORKS The Human Rights Campaign (HRC) created immense awareness and conversation via Facebook about marriage equality, at a time when this topic was, and still is, a talked-about subject. Timing is everything when it comes to a successful marketing campaign. HRC clearly knew what it was doing because it received record-breaking numbers of popularity, awareness and VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
FIVE REFRESHING QUESTIONS TO ASK WHEN WRITING NEWS Five Refreshing Questions to Ask When Writing News Releases. It’s no surprise that when writing a news release, the basic questions should be covered: who, what, where and why. These are the essential questions are that journalists will look for when determining whether the topic is newsworthy enough to pursue. HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. A PR CASE STUDY: DOVE REAL BEAUTY CAMPAIGN The aim of the Dove Campaign for Real Beauty is to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves. This campaign has won a handful (or two) of ad awards and has sold an enormous amount of product. Sales have increased to $4billion
A PR CASE STUDY: WAL-MARTING ACROSS AMERICA A PR Case Study: Wal-Marting Across America. On September 27, 2006, a fake blog known as “ Wal-Marting Across America” came into the spotlight. It featured the journey of Jim and Laura and their adventure from Las Vegas to Georgia. They traveled in an RV (recreation vehicle) and stayed in park-for-free Walmart store parkinglots.
MEDIA RELATIONS BLOG by Sophie Harcleroad | Feb 3, 2021 | Industry News. A Guaranteed Media Tactic (GMT) is a fully scalable and controlled paid public relations tactic which guarantees key message delivery within pre-produced 60-second audio and video packages, placed on radio, TV, and online outlets. To learn more about GMTs, we sat down TUNE IN AND TURN IT UP: RADIO LISTENING IS RETURNING TO A recent Forbes article detailed how radio listenership is returning to pre-pandemic levels. Like so many other industries, radio took a big hit during the COVID-19 pandemic. In-car radio listening plummeted by 37% when the first quarter of 2020 is compared to second quarter. CONTACT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM Since 1997, we’ve been pitching our clients’ credible, newsworthy information to stations and networks seeking high quality content. Our award-winning expertise lies in matching the appropriate services to maximize our clients’ exposure on the best possible stations and networks. Contact us today by phone or by using the brief form below. RADIO LISTENERSHIP CONTINUES UPWARD TREND DURING PANDEMIC A recent story from Inside Radio highlights the rise in radio listenership during mid-March in the U.S. and Canada. Around sixteen thousand radio listeners were surveyed in association with the Radio Advertising Bureau. More than one in four listeners say that they are listening to radio more frequently during the COVID-19 pandemic. GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+. 4 THINGS TO ADD TO YOUR RADIO MEDIA TOUR Make sure that the work is relevant, new, and interesting. These key elements will boost your RMT and produce great content. 3. Guaranteed Media Tactics. A Guaranteed Media Tactic (GMT) is a fully scalable and controlled paid public relations tactic which guarantees key message delivery within pre-produced, 60-second audio and video packages NUMBER OF RADIO STATIONS BY STATE “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. COMMUNICATING THROUGH YOUR CLOTHES: WHAT MESSAGE DOES YOUR When thinking about Washington, D.C., “fashion capital” probably is not something that comes to mind right away. As the political center of the country, D.C. has adopted the reputation of a conservative culture when it comes to fashion. Men and women working in politics and on the Hill are generally known more for theirpolicies
SOCIAL MEDIA
Da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na BATMAN! If you love superhero stories you probably are very familiar with this popular tune that belongs to one of the favorite comic book heroes, Batman. Young kids everywhere love the superhero comics and movies, especially one young boy in particular who wanted nothing more than to be “Batkid.” MilesScott, a
WHAT MAKES A GOOD TALK SHOW HOST? This got me thinking about what makes a good talk show host. Not just a popular talk show host, but a good talk show host. Many days what passes for good talk radio is based merely on a host’s ability to attract and keep an audience. The minute their audience numbers begin to decline, so does their attractiveness to programmers.NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
TUNE IN AND TURN IT UP: RADIO LISTENING IS RETURNING TO A recent Forbes article detailed how radio listenership is returning to pre-pandemic levels. Like so many other industries, radio took a big hit during the COVID-19 pandemic. In-car radio listening plummeted by 37% when the first quarter of 2020 is compared to second quarter. RADIO FACTS AND FIGURES Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%). More than 243 million American adults listen to the radio each month. TOP 100 MEDIA MARKETS Each week, 93% of adults in America listen to the radio. We are here to help those people hear your news. We are an issue-driven media relations company specializing in using broadcast media techniques — from radio media tours and satellite media tours to audio news releases and public service announcements — to earn media placements for associations, non-profits, government agencies, and 4 EXPERT TIPS FOR BOOKING A SATELLITE MEDIA TOUR DURING Satellite Media Tour Booking Tips. Carolyn, the queen of booking, says, “We’re all going through this pandemic together so if the satellite media tour is about staying physically or mentally healthy, I will always try to make a personal connection to the story, but try to keep it kind of general so it applies to the public.”. GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+. VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. A PR CASE STUDY: DOVE REAL BEAUTY CAMPAIGN The aim of the Dove Campaign for Real Beauty is to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves. This campaign has won a handful (or two) of ad awards and has sold an enormous amount of product. Sales have increased to $4billion
A PR CASE STUDY: WAL-MARTING ACROSS AMERICA A PR Case Study: Wal-Marting Across America. On September 27, 2006, a fake blog known as “ Wal-Marting Across America” came into the spotlight. It featured the journey of Jim and Laura and their adventure from Las Vegas to Georgia. They traveled in an RV (recreation vehicle) and stayed in park-for-free Walmart store parkinglots.
NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
TUNE IN AND TURN IT UP: RADIO LISTENING IS RETURNING TO A recent Forbes article detailed how radio listenership is returning to pre-pandemic levels. Like so many other industries, radio took a big hit during the COVID-19 pandemic. In-car radio listening plummeted by 37% when the first quarter of 2020 is compared to second quarter. RADIO FACTS AND FIGURES Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%). More than 243 million American adults listen to the radio each month. TOP 100 MEDIA MARKETS Each week, 93% of adults in America listen to the radio. We are here to help those people hear your news. We are an issue-driven media relations company specializing in using broadcast media techniques — from radio media tours and satellite media tours to audio news releases and public service announcements — to earn media placements for associations, non-profits, government agencies, and 4 EXPERT TIPS FOR BOOKING A SATELLITE MEDIA TOUR DURING Satellite Media Tour Booking Tips. Carolyn, the queen of booking, says, “We’re all going through this pandemic together so if the satellite media tour is about staying physically or mentally healthy, I will always try to make a personal connection to the story, but try to keep it kind of general so it applies to the public.”. GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+. VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. A PR CASE STUDY: DOVE REAL BEAUTY CAMPAIGN The aim of the Dove Campaign for Real Beauty is to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves. This campaign has won a handful (or two) of ad awards and has sold an enormous amount of product. Sales have increased to $4billion
A PR CASE STUDY: WAL-MARTING ACROSS AMERICA A PR Case Study: Wal-Marting Across America. On September 27, 2006, a fake blog known as “ Wal-Marting Across America” came into the spotlight. It featured the journey of Jim and Laura and their adventure from Las Vegas to Georgia. They traveled in an RV (recreation vehicle) and stayed in park-for-free Walmart store parkinglots.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
TUNE IN AND TURN IT UP: RADIO LISTENING IS RETURNING TO A recent Forbes article detailed how radio listenership is returning to pre-pandemic levels. Like so many other industries, radio took a big hit during the COVID-19 pandemic. In-car radio listening plummeted by 37% when the first quarter of 2020 is compared to second quarter. GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+. NUMBER OF STATIONS BY FORMAT “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. NUMBER OF RADIO STATIONS BY STATE “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. SOCIAL MEDIA: WHY IT WORKS The Human Rights Campaign (HRC) created immense awareness and conversation via Facebook about marriage equality, at a time when this topic was, and still is, a talked-about subject. Timing is everything when it comes to a successful marketing campaign. HRC clearly knew what it was doing because it received record-breaking numbers of popularity, awareness and A PR CASE STUDY: SHARE A COKE A PR Case Study: Share a Coke. The world we live in today hovers around the digital space, and the way we connect with one another continues to evolve. It might seem as though the more people we connect with online, the fewer we actually see in real life. Coca Cola, the world’s largest beverage company, noticed this and decidedto adapt to
COMMUNICATING THROUGH YOUR CLOTHES: WHAT MESSAGE DOES YOUR When thinking about Washington, D.C., “fashion capital” probably is not something that comes to mind right away. As the political center of the country, D.C. has adopted the reputation of a conservative culture when it comes to fashion. Men and women working in politics and on the Hill are generally known more for theirpolicies
SOCIAL MEDIA
Da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na BATMAN! If you love superhero stories you probably are very familiar with this popular tune that belongs to one of the favorite comic book heroes, Batman. Young kids everywhere love the superhero comics and movies, especially one young boy in particular who wanted nothing more than to be “Batkid.” MilesScott, a
WHAT MAKES A GOOD TALK SHOW HOST? This got me thinking about what makes a good talk show host. Not just a popular talk show host, but a good talk show host. Many days what passes for good talk radio is based merely on a host’s ability to attract and keep an audience. The minute their audience numbers begin to decline, so does their attractiveness to programmers.NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
RADIO FACTS AND FIGURES Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%). More than 243 million American adults listen to the radio each month. TOP 100 MEDIA MARKETS Each week, 93% of adults in America listen to the radio. We are here to help those people hear your news. We are an issue-driven media relations company specializing in using broadcast media techniques — from radio media tours and satellite media tours to audio news releases and public service announcements — to earn media placements for associations, non-profits, government agencies, and GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+. FIVE REFRESHING QUESTIONS TO ASK WHEN WRITING NEWSPRINT NEWS RELEASEHOW TO PREPARE PRESS RELEASEHOW TO PRESS QUESTION MARKLATESTPRESS RELEASES
Five Refreshing Questions to Ask When Writing News Releases. It’s no surprise that when writing a news release, the basic questions should be covered: who, what, where and why. These are the essential questions are that journalists will look for when determining whether the topic is newsworthy enough to pursue. VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
RADIO: MEASURING LISTENERSHIP Radio: Measuring Listenership – Moving Towards Effective Electronics. Manually completed diaries were the first method by which broadcast media information was recorded, including what radio stations and television channels people listened to and watched. Arbitron conducted surveys where it became the consumers’ jobs tokeep a log of
HOW A CHANCE JOB AT THE CAMPUS RADIO STATION LED WOAI’S Megan Bishop from WOAI in San Antonio got her start in radio when Western Illinois University assigned her the wrong counselor. “I went to school to become an English teacher, but then they had me working at the college radio station and I realized I liked what I was doing,” Bishop says. Though she has WHY DOES WIOD USE FACEBOOK TO CONNECT TO LISTENERS? Interestingly, Grossman says Facebook is a more effective tool than Twitter to connect with WIOD’s listener base. “Our average listeners are 35+, and we’re a heritage station in southern Florida. People tell me they’ve grown up listening to WIOD, so we use Facebook first.”. Grossman also explains how social media hasinfluenced the
NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
RADIO FACTS AND FIGURES Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%). More than 243 million American adults listen to the radio each month. TOP 100 MEDIA MARKETS Each week, 93% of adults in America listen to the radio. We are here to help those people hear your news. We are an issue-driven media relations company specializing in using broadcast media techniques — from radio media tours and satellite media tours to audio news releases and public service announcements — to earn media placements for associations, non-profits, government agencies, and GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+. FIVE REFRESHING QUESTIONS TO ASK WHEN WRITING NEWSPRINT NEWS RELEASEHOW TO PREPARE PRESS RELEASEHOW TO PRESS QUESTION MARKLATESTPRESS RELEASES
Five Refreshing Questions to Ask When Writing News Releases. It’s no surprise that when writing a news release, the basic questions should be covered: who, what, where and why. These are the essential questions are that journalists will look for when determining whether the topic is newsworthy enough to pursue. VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
RADIO: MEASURING LISTENERSHIP Radio: Measuring Listenership – Moving Towards Effective Electronics. Manually completed diaries were the first method by which broadcast media information was recorded, including what radio stations and television channels people listened to and watched. Arbitron conducted surveys where it became the consumers’ jobs tokeep a log of
HOW A CHANCE JOB AT THE CAMPUS RADIO STATION LED WOAI’S Megan Bishop from WOAI in San Antonio got her start in radio when Western Illinois University assigned her the wrong counselor. “I went to school to become an English teacher, but then they had me working at the college radio station and I realized I liked what I was doing,” Bishop says. Though she has WHY DOES WIOD USE FACEBOOK TO CONNECT TO LISTENERS? Interestingly, Grossman says Facebook is a more effective tool than Twitter to connect with WIOD’s listener base. “Our average listeners are 35+, and we’re a heritage station in southern Florida. People tell me they’ve grown up listening to WIOD, so we use Facebook first.”. Grossman also explains how social media hasinfluenced the
CONTACT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM Since 1997, we’ve been pitching our clients’ credible, newsworthy information to stations and networks seeking high quality content. Our award-winning expertise lies in matching the appropriate services to maximize our clients’ exposure on the best possible stations and networks. Contact us today by phone or by using the brief form below. TEAM | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM Carolyn joined the News Generation team in August of 1999. She has experience working with start-up companies, government agencies and local organizations. Her extensive frontline experience in the service industry makes her a natural as a media relations associate. Carolyn has a BA in management science/marketing and a minor in communications FAQ | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM AQH, which stands for average quarter hour, determines the number of people listening to a certain radio station for at least five minutes during a particular 15-minute period. In other words, it counts true listeners to a station. CUME figures count listeners scanning their dials, and switching back and forth from station to station tostation.
BROADCAST PR RESOURCES BROADCAST PR RESOURCES. With more than 13,500 registered radio stations and networks in the United States, the amount of station data can be overwhelming. To simplify this information for your next radio campaign, we have created a few lists of station statistics including:Commonly Used
GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+.AUDIO BITE LINES
An audio bite line (ABL) is a web link at broadcastnewsresource.com for stations and networks to download or record soundbites, and where background on the story is provided. Sixty newsrooms are personally pitched and followed up with for this service. The Service Includes: Writing the broadcast alert (with your final approval); NUMBER OF RADIO STATIONS BY STATE “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople.COMMONLY USED TERMS
A report providing details of stations verifying airing a report from an audio news release, radio media tour, satellite media tour, audio bite line, or public service announcement distributed by News Generation. Details of the report include: total verified listenership, highlights of the project, total number of verified airings, and details HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. SOCIAL MEDIA: WHY IT WORKS The Human Rights Campaign (HRC) created immense awareness and conversation via Facebook about marriage equality, at a time when this topic was, and still is, a talked-about subject. Timing is everything when it comes to a successful marketing campaign. HRC clearly knew what it was doing because it received record-breaking numbers of popularity, awareness andNEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
RADIO FACTS AND FIGURES Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%). More than 243 million American adults listen to the radio each month. TOP 100 MEDIA MARKETS Each week, 93% of adults in America listen to the radio. We are here to help those people hear your news. We are an issue-driven media relations company specializing in using broadcast media techniques — from radio media tours and satellite media tours to audio news releases and public service announcements — to earn media placements for associations, non-profits, government agencies, and GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+. FIVE REFRESHING QUESTIONS TO ASK WHEN WRITING NEWSPRINT NEWS RELEASEHOW TO PREPARE PRESS RELEASEHOW TO PRESS QUESTION MARKLATESTPRESS RELEASES
Five Refreshing Questions to Ask When Writing News Releases. It’s no surprise that when writing a news release, the basic questions should be covered: who, what, where and why. These are the essential questions are that journalists will look for when determining whether the topic is newsworthy enough to pursue. VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
RADIO: MEASURING LISTENERSHIP Radio: Measuring Listenership – Moving Towards Effective Electronics. Manually completed diaries were the first method by which broadcast media information was recorded, including what radio stations and television channels people listened to and watched. Arbitron conducted surveys where it became the consumers’ jobs tokeep a log of
HOW A CHANCE JOB AT THE CAMPUS RADIO STATION LED WOAI’S Megan Bishop from WOAI in San Antonio got her start in radio when Western Illinois University assigned her the wrong counselor. “I went to school to become an English teacher, but then they had me working at the college radio station and I realized I liked what I was doing,” Bishop says. Though she has WHY DOES WIOD USE FACEBOOK TO CONNECT TO LISTENERS? Interestingly, Grossman says Facebook is a more effective tool than Twitter to connect with WIOD’s listener base. “Our average listeners are 35+, and we’re a heritage station in southern Florida. People tell me they’ve grown up listening to WIOD, so we use Facebook first.”. Grossman also explains how social media hasinfluenced the
NEWS GENERATION
News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
ABOUT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
RADIO FACTS AND FIGURES Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (88%), PC use (50%), smartphone use (83%), and tablet use (37%). More than 243 million American adults listen to the radio each month. TOP 100 MEDIA MARKETS Each week, 93% of adults in America listen to the radio. We are here to help those people hear your news. We are an issue-driven media relations company specializing in using broadcast media techniques — from radio media tours and satellite media tours to audio news releases and public service announcements — to earn media placements for associations, non-profits, government agencies, and GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+. FIVE REFRESHING QUESTIONS TO ASK WHEN WRITING NEWSPRINT NEWS RELEASEHOW TO PREPARE PRESS RELEASEHOW TO PRESS QUESTION MARKLATESTPRESS RELEASES
Five Refreshing Questions to Ask When Writing News Releases. It’s no surprise that when writing a news release, the basic questions should be covered: who, what, where and why. These are the essential questions are that journalists will look for when determining whether the topic is newsworthy enough to pursue. VICTORIA SCHMOTZER, AUTHOR AT NEWS GENERATION, INC. Communicating the Need to Take Care of Our Environment. by Victoria Schmotzer | Nov 28, 2016 | Industry News. Dressed in traditional Native American head dresses, hundreds stood and are still standing at the start of the Dakota Access Pipeline. The $3.7 billion project intends to extract oil and run it through four states: North Dakota,South
RADIO: MEASURING LISTENERSHIP Radio: Measuring Listenership – Moving Towards Effective Electronics. Manually completed diaries were the first method by which broadcast media information was recorded, including what radio stations and television channels people listened to and watched. Arbitron conducted surveys where it became the consumers’ jobs tokeep a log of
HOW A CHANCE JOB AT THE CAMPUS RADIO STATION LED WOAI’S Megan Bishop from WOAI in San Antonio got her start in radio when Western Illinois University assigned her the wrong counselor. “I went to school to become an English teacher, but then they had me working at the college radio station and I realized I liked what I was doing,” Bishop says. Though she has WHY DOES WIOD USE FACEBOOK TO CONNECT TO LISTENERS? Interestingly, Grossman says Facebook is a more effective tool than Twitter to connect with WIOD’s listener base. “Our average listeners are 35+, and we’re a heritage station in southern Florida. People tell me they’ve grown up listening to WIOD, so we use Facebook first.”. Grossman also explains how social media hasinfluenced the
CONTACT US | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM Since 1997, we’ve been pitching our clients’ credible, newsworthy information to stations and networks seeking high quality content. Our award-winning expertise lies in matching the appropriate services to maximize our clients’ exposure on the best possible stations and networks. Contact us today by phone or by using the brief form below. TEAM | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM Carolyn joined the News Generation team in August of 1999. She has experience working with start-up companies, government agencies and local organizations. Her extensive frontline experience in the service industry makes her a natural as a media relations associate. Carolyn has a BA in management science/marketing and a minor in communications FAQ | NEWS GENERATION | BROADCAST MEDIA RELATIONS FIRM AQH, which stands for average quarter hour, determines the number of people listening to a certain radio station for at least five minutes during a particular 15-minute period. In other words, it counts true listeners to a station. CUME figures count listeners scanning their dials, and switching back and forth from station to station tostation.
BROADCAST PR RESOURCES BROADCAST PR RESOURCES. With more than 13,500 registered radio stations and networks in the United States, the amount of station data can be overwhelming. To simplify this information for your next radio campaign, we have created a few lists of station statistics including:Commonly Used
GUIDE TO RADIO STATION FORMATS Rhythmic. Includes Rhythmic Adult Contemporary and Rhythmic Contemporary Hit Radio, which are often a cross between mainstream, Top 40 as well as urban contemporary formats; also includes Rhythmic Oldies concentrating on disco and dance genres. Adults Ages 25+.AUDIO BITE LINES
An audio bite line (ABL) is a web link at broadcastnewsresource.com for stations and networks to download or record soundbites, and where background on the story is provided. Sixty newsrooms are personally pitched and followed up with for this service. The Service Includes: Writing the broadcast alert (with your final approval); NUMBER OF RADIO STATIONS BY STATE “The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople.COMMONLY USED TERMS
A report providing details of stations verifying airing a report from an audio news release, radio media tour, satellite media tour, audio bite line, or public service announcement distributed by News Generation. Details of the report include: total verified listenership, highlights of the project, total number of verified airings, and details HOW IS RADIO LISTENERSHIP TRACKED How is radio listenership tracked. What figure is the most accurate in tracking a station’s listenership? Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period. SOCIAL MEDIA: WHY IT WORKS The Human Rights Campaign (HRC) created immense awareness and conversation via Facebook about marriage equality, at a time when this topic was, and still is, a talked-about subject. Timing is everything when it comes to a successful marketing campaign. HRC clearly knew what it was doing because it received record-breaking numbers of popularity, awareness and* __ EMAIL US
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WE ARE NEWS GENERATION News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relationsfirms.
TRUSTED ADVISORS
We help you mold your story so it will have the best success on the radio, rather than forcing it to fit into a cookie cutter approach. You get the input you need for success.
MEDIA RELATIONSHIPS
Your story is individually pitched, so a station accepts or rejects your story based on the merit of your story only. Maintaining our relationship with reporters is of utmost importance to us.l
NEWSWORTHY STORIES
Your story airs in news and public affairs programming, not in that weird grey space between commercials and the show. We never buytime.
CONCRETE REPORTING
You receive a comprehensive follow up usage report after your project to find out how stations used your story, how many people heard it,and where.
NEWS GENERATION IN ONE MINUTEOUR PROCESS
1.
INTRODUCTION
In our first conversations, we seek to understand the work you do and the impact it has on your target communities and the nation at large. We delve into audience demographics to match our clients with the best media to achieve their outreach objectives.2.
PLANNING
You and your spokespeople are the best people to speak with passion and fluency on the topic at hand. We guide spokespeople on the best way to tell their story and give tips on how best to structure it for the medium. We coach our clients and spokespeople on what questions to expect and how to respond to them.3.
IMPACT
We move quickly to facilitate your engagement with the media, whether that’s through doing interviews or pitching pre-recorded news. Following our outreach efforts, you receive detailed reporting on exposure and outcomes from the campaign.GET IN TOUCH
WHAT PEOPLE ARE SAYING “A reliable, effective and trusted communications partner, News Generation consistently delivers results and enhances our organization’s reputation.” AMERICAN COLLEGE OF GASTROENTEROLOGY “The team at NewsGen is a well-oiled machine – they’ll get you the results your campaign needs, and do it with the utmost professionalism and highest quality client service.” NIKKI PARROTTE, FORMERLY WITH PADILLA “The professionals at News Generation are trusted partners of Communities In Schools. Their speed, efficiency, attention to detail and courteous approach make our spokespeople feel at ease. Most importantly, they generate real results and consistently demonstrate a great return on investment.” STEVE MAJORS, COMMUNITIES IN SCHOOLS “We are always looking for good local news stories, and News Generation has come through for us many times. I always listen to the pitches because the people there know what I am looking for.” MATT COOK, NEWS DIRECTOR, GEORGIA NEWS NETWORK “I’ve been working with Jeff and Susan for about a year now and they are always quick to respond and available for any clarifying questions I need…Overall, great company and people to work with.” CARMEN VASILATOS, WE COMMUNICATIONS “The News Generation team has been an excellent partner in coordinating and managing our radio media tour. They have been instrumental in prepping our speakers as wells as providing interview opportunities that amplify our messaging.” NORIDA TORRIENTE, FORMERLY WITH CHILDREN’S HOSPITAL ASSOCIATION “Your staff is always top notch and great about following up. They are cordial and professional and listen to our needs, which isappreciated.”
BRANDON DICKSON, FORMERLY WITH NORTH CAROLINA NEWS NETWORK “I love the story angles you provide…you guys are always very current and set interviews up very quickly!” MEGAN BISHOP, WOAI, SAN ANTONIO “Working with News Generation is always easy. They are prompt to respond and are willing to set up a phone call or in-person meeting to discuss past or future projects. I would definitely recommend theirservices.”
KATELYNN WIGGINS, AMERICAN PSYCHOLOGICAL ASSOCIATION “Really impressive & proven model consistently yielding super solid results. Takes risk out of radio.”REGINA LEWIS, LLC
“News Generation helps us achieve our campaign goals and objectives with products and services that generate great results. Time and time again, our clients are pleased with the outcomes and the return oninvestment.”
HEIDI OTWAY, SALTERMITCHELLPR “News Generation has great connections with radio outlets and their producers, owing to its professionalism and hard work, and that makes our radio news tours very successful.” AMERICAN FEDERATION OF TEACHERSPreviousNext
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THE TEAM
SUSAN MATTHEWS APGOOD Executive Vice President, Client Engagement & FounderKELSEY O'PLANICK
Director, Marketing & OperationsRYAN MILLER
Director, Media RelationsMICHELLE GARCEAU
Manager, Media RelationsView All
OUR CORE VALUES
OUR MISSION
To match organizations with important issues, messages and news with the best and most appropriate media outlets, enabling them to get the media coverage they desire and reach the audiences that need to beinformed.
OUR VISION
To improve people’s lives by enabling them to consume powerful and impactful issues in the media, allowing them the freedom and ability to make more informed decisions.LEARN MORE
CREATIVITY
We work for our clients, free from a cookie cutter, one-size-fits-all approach. We are open-minded, and we feel free to be continually curious and explore new and divergent directions that push us to be better and more creative with each effort.PASSION
We are passionately loyal to the substance and quality of our work. We tenaciously follow through on our commitment to do our best work on each project and are dedicated to delivering the best content possible to journalists on behalf of our clients.COLLABORATION
We understand success is only possible through proactive, meaningful collaboration with our internal team, with our clients and with the journalists we pitch. Each project is a collaborative effort to create real change in the world around us.e.IMPACT
We believe in the power of information. We partner with clients to create work that makes a real difference in the world, and we believe in the power of media to affect change. We strive to be an impactful component in the success of each initiative we are a part of.INTEGRITY
We are responsible for our own actions and take seriously our role in the team and in each client project. We understand the critical factor for success is holding ourselves accountable. We believe that the best work comes from being open, honest and personal. We hold ourselves to the highest standards of ethics and quality. MEDIA RELATIONS FACTS AND FIGURES93%
PERCENTAGE OF ADULTS WHO LISTEN TO THE RADIO EACH WEEK88%
PERCENTAGE OF AMERICANS WHO WATCH TELEVISION EACH WEEK94%
PERCENTAGE OF RADIO LISTENERS WHO TUNE TO A NETWORK-AFFILIATED STATIONEACH WEEK
According to Nielsen WE'RE EXCITED TO HEAR FROM YOU
CALL US
PHONE: 301-664-6448
ADDRESS
7508 Wisconsin AvenueSuite 300
Bethesda, MD 20814
Copyright News Generation, Inc. 2021 SEND AN EMAIL TO EVP & FOUNDER SUSAN MATTHEWS APGOOD AT SAPGOOD@NEWSGENERATION.COMFOLLOW US
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