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ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap. April 27, 2021 10:39. by Anna Macdonald. TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in AUSTRALIAN AD INDUSTRY GROWTH TO 2023 TO BE SCOOPED UP BY Australia’s advertising industry is expected to grow to $23bn by 2023 with the bulk of growth being taken by internet spending, PwC claims in its latest Entertainment and Media Outlook report FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation. March 8, 2021 2:53. by Zoe Wilkinson. The boy who saved a koala has returned in a new adventure for NRMA PERTH RADIO RATINGS: NOVA 93.7 GROWS POSITION AS OUTRIGHT Perth radio ratings: Nova 93.7 grows position as outright market leader. Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on ZANDA WILSON AT MUMBRELLA Zanda Wilson is a reporter at Mumbrella. He previously served as the Assistant Editor of trade media titles The Music Network & Radio Today. His bylines have also appeared in Rolling Stone RIO TINTO CORPORATE RELATIONS BOSS EXITS FOLLOWING JUUKAN Rio Tinto’s group executive of corporate relations, Simone Niven, will leave the business on 31 December, alongside CEO Jean-Sebastien Jacques and chief executive of iron ore, Chris Salisbury WIN NEWS AXES FIVE REGIONAL NEWSROOMS ACROSS NSW AND QLD WIN News has axed five regional commercial TV newsrooms, informing staff in Orange, Wagga Wagga, Albury, Dubbo and Wide Bay (which coversHervey Bay
MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video OMA'S CREATIVE COLLECTION COMPETITION 2021 WINNERS ANNOUNCED The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition 2021, with the most number of submissions entered in two years.The announcement:The Outdoor GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL A father and daughter get acquainted with the Australian Football League (AFL), from seeing a game on the sidelines through toexperiencing the
ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap. April 27, 2021 10:39. by Anna Macdonald. TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in AUSTRALIAN AD INDUSTRY GROWTH TO 2023 TO BE SCOOPED UP BY Australia’s advertising industry is expected to grow to $23bn by 2023 with the bulk of growth being taken by internet spending, PwC claims in its latest Entertainment and Media Outlook report FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation. March 8, 2021 2:53. by Zoe Wilkinson. The boy who saved a koala has returned in a new adventure for NRMA PERTH RADIO RATINGS: NOVA 93.7 GROWS POSITION AS OUTRIGHT Perth radio ratings: Nova 93.7 grows position as outright market leader. Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on ZANDA WILSON AT MUMBRELLA Zanda Wilson is a reporter at Mumbrella. He previously served as the Assistant Editor of trade media titles The Music Network & Radio Today. His bylines have also appeared in Rolling Stone RIO TINTO CORPORATE RELATIONS BOSS EXITS FOLLOWING JUUKAN Rio Tinto’s group executive of corporate relations, Simone Niven, will leave the business on 31 December, alongside CEO Jean-Sebastien Jacques and chief executive of iron ore, Chris Salisbury WIN NEWS AXES FIVE REGIONAL NEWSROOMS ACROSS NSW AND QLD WIN News has axed five regional commercial TV newsrooms, informing staff in Orange, Wagga Wagga, Albury, Dubbo and Wide Bay (which coversHervey Bay
AFL BLOCKBUSTER DELIVERS DOMINANT THURSDAY WIN FOR SEVEN 1 day ago · A perfect storm transpired to deliver Seven a big win on Thursday night, with the last night before Melbourne’s lockdowns ease featuring a blockbuster between Port Adelaide andGeelong.Seven’s
AUSTRALIANS PRICED OUT OF ELECTRIC VEHICLES, SAYS CARSALES 1 day ago · Carsales has released an insights report into the uptake of electric vehicles (EV) in the Australian market, finding that while Australians are showing increased interest in electric vehicles MAGNUM SPONSORED POST BREACHES AD STANDARDS INFLUENCER 1 day ago · A sponsored post by model and influencer Nikki Phillips for Unilever’s Magnum ice cream has become the third instance of a breach of the Australian Association of National Advertisers (AANA CLEMENGER GROUP POST HEALTHY PROFITS IN 2020 AMIDST STAFF According to Clemenger Group’s financial report for 2020, which Mumbrella has seen, the group made a net profit of $50.506 million in 2020, only a slight drop on the 2019 result of $50.786 AUSTRALIAN TRAVELLER PARTNERS WITH TOURISM AUSTRALIA FOR 1 day ago · This edition of the magazine is available at newsstands and online for $4.95, down from the usual $9.95, with a run of 50,000 editions. Australian Traveller said the campaign was created for two PEDESTRIAN GROUP LAUNCHES TALENT RECRUITMENT PROGRAM 1 day ago · Pedestrian Group has launched a talent recruitment program, aimed at young people from underrepresented communities.The announcement:Pedestrian Group, Australia’s largest OMA'S CREATIVE COLLECTION COMPETITION 2021 WINNERS ANNOUNCED The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition 2021, with the most number of submissions entered in two years.The announcement:The Outdoor VISA APPOINTS NEW MARKETING LEAD FOR AU NZ AND SOUTH PACIFIC 1 day ago · Visa has appointed Natalie Lockwood to the role of vice president, head of marketing, Australia, New Zealand and South Pacific, replacing Jac Phillips who AUS GOV ROLLS OUT $18M 'UNMUTE YOURSELF' DOMESTIC VIOLENCE Aus Gov rolls out $18m ‘Unmute Yourself’ domestic violence campaign. March 23, 2021 11:15. by Zanda Wilson. The Australian Government has launched the third phase of its ‘Stop It At The NINE'S TRAVEL GUIDES RETURNS WITH NEW OVERSEAS DESTINATIONS Nine has announced that Travel Guides will return in April with all-new episodes, and including international destinations once again. The last series of the program was an all-domestic affair MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL Google follows father and daughter’s introduction to AFL in latest film. April 1, 2021 11:49. by Zoe Wilkinson. A father and daughter get acquainted with the Australian Football League (AFL ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap. April 27, 2021 10:39. by Anna Macdonald. TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation. March 8, 2021 2:53. by Zoe Wilkinson. The boy who saved a koala has returned in a new adventure for NRMA AUSTRALIAN AD INDUSTRY GROWTH TO 2023 TO BE SCOOPED UP BY Australia’s advertising industry is expected to grow to $23bn by 2023 with the bulk of growth being taken by internet spending, PwC claims in its latest Entertainment and Media Outlook report VISIT VICTORIA KICKS OFF TOURISM CAMPAIGN AS STATE EMERGES 0:00 / 1:00. Live. •. The campaign follows Visit Victoria tackling the state’s lockdown and amounting loss of tourism income by launching ‘Click for Vic’. The initiative was centred around ZANDA WILSON AT MUMBRELLA Zanda Wilson is a reporter at Mumbrella. He previously served as the Assistant Editor of trade media titles The Music Network & Radio Today. His bylines have also appeared in Rolling Stone 'DAD WHERE DO BABIES COME FROM?': FORD EVEREST WILL MAKE Ford’s latest ad shows that the features of its new Everest Sport, will make you ready for anything, even life’s biggest question.The ad sees a family settle into their car to go on an outdoor RIO TINTO CORPORATE RELATIONS BOSS EXITS FOLLOWING JUUKAN Rio Tinto’s group executive of corporate relations, Simone Niven, will leave the business on 31 December, alongside CEO Jean-Sebastien Jacques and chief executive of iron ore, Chris Salisbury WHAT KFC TAUGHT US ABOUT CRISIS MANAGEMENT What KFC taught us about crisis management. Running out of chicken isn't great news when you're a chicken shop. Here, PR and social media expert Logan Harrington walks us through how KFC made the MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL Google follows father and daughter’s introduction to AFL in latest film. April 1, 2021 11:49. by Zoe Wilkinson. A father and daughter get acquainted with the Australian Football League (AFL ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap. April 27, 2021 10:39. by Anna Macdonald. TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation. March 8, 2021 2:53. by Zoe Wilkinson. The boy who saved a koala has returned in a new adventure for NRMA AUSTRALIAN AD INDUSTRY GROWTH TO 2023 TO BE SCOOPED UP BY Australia’s advertising industry is expected to grow to $23bn by 2023 with the bulk of growth being taken by internet spending, PwC claims in its latest Entertainment and Media Outlook report VISIT VICTORIA KICKS OFF TOURISM CAMPAIGN AS STATE EMERGES 0:00 / 1:00. Live. •. The campaign follows Visit Victoria tackling the state’s lockdown and amounting loss of tourism income by launching ‘Click for Vic’. The initiative was centred around ZANDA WILSON AT MUMBRELLA Zanda Wilson is a reporter at Mumbrella. He previously served as the Assistant Editor of trade media titles The Music Network & Radio Today. His bylines have also appeared in Rolling Stone 'DAD WHERE DO BABIES COME FROM?': FORD EVEREST WILL MAKE Ford’s latest ad shows that the features of its new Everest Sport, will make you ready for anything, even life’s biggest question.The ad sees a family settle into their car to go on an outdoor RIO TINTO CORPORATE RELATIONS BOSS EXITS FOLLOWING JUUKAN Rio Tinto’s group executive of corporate relations, Simone Niven, will leave the business on 31 December, alongside CEO Jean-Sebastien Jacques and chief executive of iron ore, Chris Salisbury WHAT KFC TAUGHT US ABOUT CRISIS MANAGEMENT What KFC taught us about crisis management. Running out of chicken isn't great news when you're a chicken shop. Here, PR and social media expert Logan Harrington walks us through how KFC made the AFL BLOCKBUSTER DELIVERS DOMINANT THURSDAY WIN FOR SEVEN 21 hours ago · A perfect storm transpired to deliver Seven a big win on Thursday night, with the last night before Melbourne’s lockdowns ease featuring a blockbuster between Port Adelaide andGeelong.Seven’s
AUSTRALIAN TRAVELLER PARTNERS WITH TOURISM AUSTRALIA FOR 21 hours ago · This edition of the magazine is available at newsstands and online for $4.95, down from the usual $9.95, with a run of 50,000 editions. Australian Traveller MAGNUM SPONSORED POST BREACHES AD STANDARDS INFLUENCER 21 hours ago · A sponsored post by model and influencer Nikki Phillips for Unilever’s Magnum ice cream has become the third instance of a breach of the Australian Association of NationalAdvertisers (AANA
JCDECAUX ANNOUNCES NEW PARTNERSHIP WITH BUSH HERITAGE 22 hours ago · JCDecaux has announced a new partnership with conservation organisation, Bush Heritage Australia.The announcement:Leading Out-of-Home VAYNERMEDIA APPOINTS NEW APAC LEAD, AUSTRALIA TO CONTINUE 21 hours ago · VaynerMedia’s Asia Pacific operations has promoted Tim Lindley to managing director, based out of Singapore, which includes responsibility for the new Australian operations. Lindleyjoined
OMA'S CREATIVE COLLECTION COMPETITION 2021 WINNERS ANNOUNCED The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition 2021, with the most number of submissions entered in two years.The announcement:The Outdoor NINE'S TRAVEL GUIDES RETURNS WITH NEW OVERSEAS DESTINATIONS Nine has announced that Travel Guides will return in April with all-new episodes, and including international destinations once again. The last series of the program was an all-domestic affair VISA APPOINTS NEW MARKETING LEAD FOR AU NZ AND SOUTH PACIFIC 21 hours ago · Visa has appointed Natalie Lockwood to the role of vice president, head of marketing, Australia, New Zealand and South Pacific, replacing Jac Phillips who ‘BUSINESS, BUT BETTER’ AT THE HEART OF XERO’S 21 hours ago · Accounting software firm, Xero, is moving forward with its ‘Business, but better’, brand platform, and by doing that wants to give back to customers that have felt the strain over thepast 18
FASTLY GLOBAL INTERNET OUTAGE: WHY DID SO MANY SITES GO A CDN is a service that allows popular websites to keep copies of their pages closer to their customers. For example, if we want to browse the BBC website, we could talk directly to a server in MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES Everything under Australia’s media & marketing umbrella. This website uses cookies for proper functioning and enhancing the userexperience.
PERTH RADIO RATINGS: NOVA 93.7 GROWS POSITION AS OUTRIGHT Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on breakfast and in drive.In a relatively quiet survey, and despite the CLEMENGER GROUP POST HEALTHY PROFITS IN 2020 AMIDST STAFF A group of “disheartened and angry” employees at Clemenger Group have reached out to Mumbrella to share their frustration at themanagement of
BRITBOX TO STREAM SEASON 6 OF LINE OF DUTY Streaming service BritBox has acquired the rights to season six of UK crime show Line of Duty.The announcement:The highly anticipated sixth season of award-winning and top rating police procedural FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied totrees set to
GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL A father and daughter get acquainted with the Australian Football League (AFL), from seeing a game on the sidelines through toexperiencing the
ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A TBWA\\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in New Zealand, We Do How.The platform aims to improve ANZ customers’ financial literacy by providing WHAT KFC TAUGHT US ABOUT CRISIS MANAGEMENT On January 5 2018, I declared that KFC was “still absolutely on point for another corker of a year” when it came to their social media strategy.On February 19, KFC ran out of chicken (awks AUSTRALIAN GOVERNMENT RALLIES TO CEASE 'BOYS WILL BE BOYS The Australia Government has aimed to tackle the ‘boys will be boys’ attitude often accepted by adults when it comes to domestic violence in its latest ‘Stop it at the Start’ campaign.The 50 ADS WHERE MUSIC MADE THE DIFFERENCE Music can make an average ad great. So why, Robin Hicks asks, is music the last thing a creative thinks about when writing an ad?My favourite TV ad of the year so far is the Let Yourself Go spot MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES Everything under Australia’s media & marketing umbrella. This website uses cookies for proper functioning and enhancing the userexperience.
PERTH RADIO RATINGS: NOVA 93.7 GROWS POSITION AS OUTRIGHT Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on breakfast and in drive.In a relatively quiet survey, and despite the CLEMENGER GROUP POST HEALTHY PROFITS IN 2020 AMIDST STAFF A group of “disheartened and angry” employees at Clemenger Group have reached out to Mumbrella to share their frustration at themanagement of
BRITBOX TO STREAM SEASON 6 OF LINE OF DUTY Streaming service BritBox has acquired the rights to season six of UK crime show Line of Duty.The announcement:The highly anticipated sixth season of award-winning and top rating police procedural FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied totrees set to
GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL A father and daughter get acquainted with the Australian Football League (AFL), from seeing a game on the sidelines through toexperiencing the
ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A TBWA\\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in New Zealand, We Do How.The platform aims to improve ANZ customers’ financial literacy by providing WHAT KFC TAUGHT US ABOUT CRISIS MANAGEMENT On January 5 2018, I declared that KFC was “still absolutely on point for another corker of a year” when it came to their social media strategy.On February 19, KFC ran out of chicken (awks AUSTRALIAN GOVERNMENT RALLIES TO CEASE 'BOYS WILL BE BOYS The Australia Government has aimed to tackle the ‘boys will be boys’ attitude often accepted by adults when it comes to domestic violence in its latest ‘Stop it at the Start’ campaign.The 50 ADS WHERE MUSIC MADE THE DIFFERENCE Music can make an average ad great. So why, Robin Hicks asks, is music the last thing a creative thinks about when writing an ad?My favourite TV ad of the year so far is the Let Yourself Go spotCOMMSCON CONFERENCE
Mumbrella’s CommsCon 2021 is the biggest event for the PR and communications industry in Australia, providing professional growth and networking opportunity that will deliver great ideas and SPORTS FLICK EXPANDS FOOTBALL STABLE WITH CONCACAF GOLD CUP 21 hours ago · Football-focussed streaming service Sports Flick continues to expand its portfolio of leagues and competitions, landing the rights to North America’s 2021 CONCACAF Gold Cup. Thecompetition will
TIM LINDLEY PROMOTED TO MANAGING DIRECTOR OF VAYNERMEDIA APAC 19 hours ago · VaynerMedia’s APAC office has promoted Tim Lindley to managing director, based out of Singapore.Lindley joined VaynerMedia as head of insights and CLEMENGER GROUP POST HEALTHY PROFITS IN 2020 AMIDST STAFF A group of “disheartened and angry” employees at Clemenger Group have reached out to Mumbrella to share their frustration at themanagement of
UM RETAINS AUSTRALIAN GOVERNMENT MASTER MEDIA AGENCY CONTRACT The Australian Government has announced a three year extension of its master media agency contract to Universal McCann (UM). This extension sees UM continue to oversee one of the biggest media ALDI INTRODUCES 'SUPERMARKET WHISTLEBLOWERS' IN NEW Aldi Australia continues to lean into its challenger supermarket brand status with a new campaign introducing the ‘Supermarket Whistleblowers’.The latest TOURISM NZ LAUNCHES NEW AUS-TARGETED CAMPAIGN Tourism New Zealand has launched a new travel campaign, aimed at getting Australians back across the ditch, created in partnership with Special Group.The campaign, titled AUS GOV ROLLS OUT $18M 'UNMUTE YOURSELF' DOMESTIC VIOLENCE The Australian Government has launched the third phase of its ‘Stop It At The Start’ campaign targeting domestic violence, which includes television commercials, out-of 'DAD WHERE DO BABIES COME FROM?': FORD EVEREST WILL MAKE Ford’s latest ad shows that the features of its new Everest Sport, will make you ready for anything, even life’s biggest question.The ad sees a family settle into their car to go on an outdoor DEPARTMENT OF EDUCATION'S $3.8M MILKSHAKE VIDEOS ONE BIGCLICK TO VIEW After days of industry critique and media scrutiny the Federal Department of Education Skills and Employment has removed two of the videos from its The Good Society educational platform, intended MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video CLEMENGER GROUP POST HEALTHY PROFITS IN 2020 AMIDST STAFF According to Clemenger Group’s financial report for 2020, which Mumbrella has seen, the group made a net profit of $50.506 million in 2020, only a slight drop on the 2019 result of $50.786 PERTH RADIO RATINGS: NOVA 93.7 GROWS POSITION AS OUTRIGHT Perth radio ratings: Nova 93.7 grows position as outright market leader. Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL Google follows father and daughter’s introduction to AFL in latest film. April 1, 2021 11:49. by Zoe Wilkinson. A father and daughter get acquainted with the Australian Football League (AFL BRITBOX TO STREAM SEASON 6 OF LINE OF DUTY BritBox to stream season 6 of Line of Duty. March 17, 2021 10:20. Streaming service BritBox has acquired the rights to season six of UK crime show Line of Duty. The announcement: The highly ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap. April 27, 2021 10:39. by Anna Macdonald. TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation. March 8, 2021 2:53. by Zoe Wilkinson. The boy who saved a koala has returned in a new adventure for NRMA WHAT KFC TAUGHT US ABOUT CRISIS MANAGEMENT What KFC taught us about crisis management. Running out of chicken isn't great news when you're a chicken shop. Here, PR and social media expert Logan Harrington walks us through how KFC made the AUSTRALIAN GOVERNMENT RALLIES TO CEASE 'BOYS WILL BE BOYS The Australia Government has aimed to tackle the ‘boys will be boys’ attitude often accepted by adults when it comes to domestic violence in its latest ‘Stop it at the Start’ campaign.The 50 ADS WHERE MUSIC MADE THE DIFFERENCE Music can make an average ad great. So why, Robin Hicks asks, is music the last thing a creative thinks about when writing an ad?My favourite TV ad of the year so far is the Let Yourself Go spot MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video CLEMENGER GROUP POST HEALTHY PROFITS IN 2020 AMIDST STAFF According to Clemenger Group’s financial report for 2020, which Mumbrella has seen, the group made a net profit of $50.506 million in 2020, only a slight drop on the 2019 result of $50.786 PERTH RADIO RATINGS: NOVA 93.7 GROWS POSITION AS OUTRIGHT Perth radio ratings: Nova 93.7 grows position as outright market leader. Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL Google follows father and daughter’s introduction to AFL in latest film. April 1, 2021 11:49. by Zoe Wilkinson. A father and daughter get acquainted with the Australian Football League (AFL BRITBOX TO STREAM SEASON 6 OF LINE OF DUTY BritBox to stream season 6 of Line of Duty. March 17, 2021 10:20. Streaming service BritBox has acquired the rights to season six of UK crime show Line of Duty. The announcement: The highly ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap. April 27, 2021 10:39. by Anna Macdonald. TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation. March 8, 2021 2:53. by Zoe Wilkinson. The boy who saved a koala has returned in a new adventure for NRMA WHAT KFC TAUGHT US ABOUT CRISIS MANAGEMENT What KFC taught us about crisis management. Running out of chicken isn't great news when you're a chicken shop. Here, PR and social media expert Logan Harrington walks us through how KFC made the AUSTRALIAN GOVERNMENT RALLIES TO CEASE 'BOYS WILL BE BOYS The Australia Government has aimed to tackle the ‘boys will be boys’ attitude often accepted by adults when it comes to domestic violence in its latest ‘Stop it at the Start’ campaign.The 50 ADS WHERE MUSIC MADE THE DIFFERENCE Music can make an average ad great. So why, Robin Hicks asks, is music the last thing a creative thinks about when writing an ad?My favourite TV ad of the year so far is the Let Yourself Go spot UM RETAINS AUSTRALIAN GOVERNMENT MASTER MEDIA AGENCY CONTRACT UM retains Australian Government master media agency contract. May 18, 2021 8:30. by Calum Jaspan. The Australian Government has announced a three year extension of its master media agency CLEMENGER GROUP POST HEALTHY PROFITS IN 2020 AMIDST STAFF According to Clemenger Group’s financial report for 2020, which Mumbrella has seen, the group made a net profit of $50.506 million in 2020, only a slight drop on the 2019 result of $50.786 TOURISM NZ LAUNCHES NEW AUS-TARGETED CAMPAIGN Tourism New Zealand has launched a new travel campaign, aimed at getting Australians back across the ditch, created in partnership with Special Group.The campaign, titled AUS GOV ROLLS OUT $18M 'UNMUTE YOURSELF' DOMESTIC VIOLENCE Aus Gov rolls out $18m ‘Unmute Yourself’ domestic violence campaign. March 23, 2021 11:15. by Zanda Wilson. The Australian Government has launched the third phase of its ‘Stop It At The OMD WINS VICTORIAN GOVERNMENT'S $100M MASTER MEDIA ACCOUNT The Victorian Government has awarded its master media account, worth around $100 million, to OMD, Mumbrella can reveal, ending MediaCom’srelationship with
DEPARTMENT OF EDUCATION'S $3.8M MILKSHAKE VIDEOS ONE BIGCLICK TO VIEW The Milkshake video series. – Cost $3.7 million to make. – Took up over half the funding allocated to the Respect Matters campaign. – Was approved by Dan Tehan and Alan Tudge who have voted LOCAL OWNERS OF SWISSE AND NOISY BEAST PART WAYS Local owners of Swisse and Noisy Beast part ways. April 24, 2021 12:30. by Olivia Kruimel. Less than three years after it announcedthat it had been
VB LAUNCHES SOLAR EXCHANGE PROGRAM, TRADING BEER FOR VB has launched a ‘Solar Exchange’ program enabling customers to exchange their excess solar credit for its beer, with every $30 of energy earning consumers a slab delivered to their door.The 'DAD WHERE DO BABIES COME FROM?': FORD EVEREST WILL MAKE Ford’s latest ad shows that the features of its new Everest Sport, will make you ready for anything, even life’s biggest question.The ad sees a family settle into their car to go on an outdoor ‘STUPIDITY BREEDS STUPIDITY’ The brand’s ads featuring threatening youths whose ill-intent is thwarted by the appearance of Jeanne-Claude Van Damme when the gangbecome
MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video UM RETAINS AUSTRALIAN GOVERNMENT MASTER MEDIA AGENCY CONTRACT UM retains Australian Government master media agency contract. May 18, 2021 8:30. by Calum Jaspan. The Australian Government has announced a three year extension of its master media agency AUS GOV ROLLS OUT $18M 'UNMUTE YOURSELF' DOMESTIC VIOLENCE Aus Gov rolls out $18m ‘Unmute Yourself’ domestic violence campaign. March 23, 2021 11:15. by Zanda Wilson. The Australian Government has launched the third phase of its ‘Stop It At The ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap. April 27, 2021 10:39. by Anna Macdonald. TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in PERTH RADIO RATINGS: NOVA 93.7 GROWS POSITION AS OUTRIGHT Perth radio ratings: Nova 93.7 grows position as outright market leader. Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation. March 8, 2021 2:53. by Zoe Wilkinson. The boy who saved a koala has returned in a new adventure for NRMA GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL A father and daughter get acquainted with the Australian Football League (AFL), from seeing a game on the sidelines through toexperiencing the
ZANDA WILSON AT MUMBRELLA Zanda Wilson is a reporter at Mumbrella. He previously served as the Assistant Editor of trade media titles The Music Network & Radio Today. His bylines have also appeared in Rolling Stone XBOX KICKS OFF GLOBAL PUSH TO COMBAT MISOGYNY IN GAMING Xbox kicks off global push to combat misogyny in gaming. April 8, 2021 8:20. by Steve Jones. Xbox is striving to celebrate women players with a global campaign after conceding that gaming is FORMER POLITICAL POLLSTER JIM REED LAUNCHES COMMUNICATIONS Former political pollster, Jim Reed, has launched communications research agency Resolve. Reed was the senior research director at Newgate working on the Marriage Equality campaign and the MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video UM RETAINS AUSTRALIAN GOVERNMENT MASTER MEDIA AGENCY CONTRACT UM retains Australian Government master media agency contract. May 18, 2021 8:30. by Calum Jaspan. The Australian Government has announced a three year extension of its master media agency AUS GOV ROLLS OUT $18M 'UNMUTE YOURSELF' DOMESTIC VIOLENCE Aus Gov rolls out $18m ‘Unmute Yourself’ domestic violence campaign. March 23, 2021 11:15. by Zanda Wilson. The Australian Government has launched the third phase of its ‘Stop It At The ANZ CAMPAIGN VIA TBWA NZ SEES A YOUNG CRICKETER BECOME A ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap. April 27, 2021 10:39. by Anna Macdonald. TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in PERTH RADIO RATINGS: NOVA 93.7 GROWS POSITION AS OUTRIGHT Perth radio ratings: Nova 93.7 grows position as outright market leader. Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on FRIENDS SAVE KOALAS IN NRMA'S 'EVERY HOME IS WORTH Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation. March 8, 2021 2:53. by Zoe Wilkinson. The boy who saved a koala has returned in a new adventure for NRMA GOOGLE FOLLOWS FATHER AND DAUGHTER'S INTRODUCTION TO AFL A father and daughter get acquainted with the Australian Football League (AFL), from seeing a game on the sidelines through toexperiencing the
ZANDA WILSON AT MUMBRELLA Zanda Wilson is a reporter at Mumbrella. He previously served as the Assistant Editor of trade media titles The Music Network & Radio Today. His bylines have also appeared in Rolling Stone XBOX KICKS OFF GLOBAL PUSH TO COMBAT MISOGYNY IN GAMING Xbox kicks off global push to combat misogyny in gaming. April 8, 2021 8:20. by Steve Jones. Xbox is striving to celebrate women players with a global campaign after conceding that gaming is FORMER POLITICAL POLLSTER JIM REED LAUNCHES COMMUNICATIONS Former political pollster, Jim Reed, has launched communications research agency Resolve. Reed was the senior research director at Newgate working on the Marriage Equality campaign and the ONLINE RETAIL SITE PETCULTURE LAUNCHES FIRST CAMPAIGN 23 hours ago · PetCulture has released its first major campaign with Omnicom’s TBWA and Eleven. The pet online retail brand is a joint venture between Woolworths and pet insurance company PetSure, which CELEBRITY APPRENTICE BOARDROOM TOPS ENTERTAINMENT BUT 23 hours ago · Nine held the top rating entertainment program on Tuesday, with the Celebrity Apprentice Boardroom bringing in 657,000 metro viewers to be #1 among TBWA, COLENSO DDBO, DDB & LEO BURNETT IN FIRST ROUND OF 12 hours ago · The return of State of Origin to Nine this evening not only brought with it a variety of new streaming channels via 9Now, but also the first round of entrants in the network’s State of MFA AWARDS RETURN FOR 2021 WITH CLAIRE HOOPER AS HOST 23 hours ago · The Media Federation of Australia (MFA) has launched the 2021 MFA Awards, calling on media agency members to submit their best work demonstrating client ACMA FINDS SUNRISE MOTORBIKE COLLISION STORY BREACHED 1 day ago · Sunrise breached broadcast accuracy rules in a story about a motorbike collision that aired in September of 2020, according to a ruling by the Australian Communications and Media Authority (ACMA ADIA WELCOMES NEW CODE OF CONDUCT FOR PUBLIC OPINION POLLING 23 hours ago · The Australian Data and Insights Association (ADIA) has welcomed the changes made to the Australian Polling Council’s Code of Conduct. The announcement: The Australian Data and Insights GOLDEN THROWS A MAD HATTER-ESQUE TEA PARTY IN NEW CAMPAIGN 1 day ago · George Weston’s bakery brand Golden has released a new campaign via creative agency BMF, part of Enero Group.The campaign is based on Golden’s new brand platform: “Never A COLES PARTNERS WITH MARKETING PROFESSOR MARK RITSON TO 23 hours ago · Supermarket giant Coles is teaming up with renowned academic and marketing professor Mark Ritson to increase in-house marketing capability, through the ANTONY CATALANO INVESTS IN PROPERTY DATA AND AI BUSINESS 20 hours ago · Australian Community Media (ACM) executive chairman Antony Catalano has made a significant investment in property data and Artificial Intelligence (AI) business Propic, as it continues its DIG LAUNCHES NEW BRAND PLATFORM FOR EGO PHARMACEUTICALS The announcement: Dig and Elucent Skincare, a brand of Ego Pharmaceuticals, have launched a new disruptive creative platformchallenging the
MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video IF YOU WORK IN MEDIA OR MARKETING YOU NEED MUMBRELLA PRO If you work in media or marketing you need Mumbrella Pro. The biggest library of media and marketing audio, video, presentations and people. Go Pro now. Start your 7-day trial. Volume 90%. Press MUMBRELLA'S COMMSCON AWARDS Mumbrella’s CommsCon Awards brings together leading PR and communications professionals and teams across in-house and agency employers. The awards isMUMBRELLA AWARDS
Final entry deadline: Midnight, Friday April 16 2021. Event date: Thursday July 29 2021. Venue: The Star, Sydney. About the Mumbrella Awards. Expand. The Mumbrella Awards has been running since MUMBRELLA PUBLISH AWARDS First entry deadline: July 2, 2021. Final entry deadline: July 9, 2021. Event date: September 9, 2021. Venue: Doltone House - Jones Bay Wharf, The Heritage Wharf. About Mumbrella's Publish Awards XBOX KICKS OFF GLOBAL PUSH TO COMBAT MISOGYNY IN GAMING Xbox kicks off global push to combat misogyny in gaming. April 8, 2021 8:20. by Steve Jones. Xbox is striving to celebrate women players with a global campaign after conceding that gaming is ZANDA WILSON AT MUMBRELLA Zanda Wilson is a reporter at Mumbrella. He previously served as the Assistant Editor of trade media titles The Music Network & Radio Today. His bylines have also appeared in Rolling Stone 'DAD WHERE DO BABIES COME FROM?': FORD EVEREST WILL MAKE Ford’s latest ad shows that the features of its new Everest Sport, will make you ready for anything, even life’s biggest question.The ad sees a family settle into their car to go on an outdoor NAILED OR FAILED: THE BEST AND WORST CAMPAIGNS OF 2019 Nailed or failed: The best and worst campaigns of 2019. Some campaigns from around the world in 2019 set a new benchmark for innovation,humour and
‘STUPIDITY BREEDS STUPIDITY’ The brand’s ads featuring threatening youths whose ill-intent is thwarted by the appearance of Jeanne-Claude Van Damme when the gangbecome
MUMBRELLA - EVERYTHING UNDER AUSTRALIA’S MEDIA & MARKETINGEVENTSJOBSSUBSCRIBENEWSOPINIONFEATURES The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella's Zanda Wilson spoke with Prime Video IF YOU WORK IN MEDIA OR MARKETING YOU NEED MUMBRELLA PRO If you work in media or marketing you need Mumbrella Pro. The biggest library of media and marketing audio, video, presentations and people. Go Pro now. Start your 7-day trial. Volume 90%. Press MARKETING INDUSTRY IN DANGER OF BEING OUT OF TOUCH WITH 4 hours ago · The marketing and communications world is in danger of being out of touch with culture, by focussing primarily on marketing science, according to Magnum & Co managing director, Carl Moggridge. ANTONY CATALANO INVESTS IN PROPERTY DATA AND AI BUSINESS Australian Community Media (ACM) executive chairman Antony Catalano has made a significant investment in property data and Artificial Intelligence (AI) business Propic, as it continues its MENULOG ENCOURAGES SLEDGING IN STATE OF ORIGIN TEASER WITH Delivery service Menulog has released a teaser for its upcoming State of Origin campaign. The campaign marks the second year Menulog hassponsored the
MUMBRELLA'S COMMSCON AWARDS Mumbrella’s CommsCon Awards brings together leading PR and communications professionals and teams across in-house and agency employers. The awards is THE ICONIC APPOINTS ANDREW POOLE AS THEIR GENERAL MANAGER Australia and New Zealand’s leading online fashion, sports and lifestyle destination, THE ICONIC, has announced the appointment of Andrew Poole as the retailer’s general manager of sportMUMBRELLA AWARDS
Final entry deadline: Midnight, Friday April 16 2021. Event date: Thursday July 29 2021. Venue: The Star, Sydney. About the Mumbrella Awards. Expand. The Mumbrella Awards has been running since MUMBRELLA PUBLISH AWARDS First entry deadline: July 2, 2021. Final entry deadline: July 9, 2021. Event date: September 9, 2021. Venue: Doltone House - Jones Bay Wharf, The Heritage Wharf. About Mumbrella's Publish Awards XBOX KICKS OFF GLOBAL PUSH TO COMBAT MISOGYNY IN GAMING Xbox kicks off global push to combat misogyny in gaming. April 8, 2021 8:20. by Steve Jones. Xbox is striving to celebrate women players with a global campaign after conceding that gaming is AUSTRALIAN MEDIA AFFECTED IN GLOBAL INTERNET OUTAGE 17 hours ago · Australian media including the Sydney Morning Herald, The Age, 10Play, Australian Financial Review and more are among globalmedia affected by
GOLDEN THROWS A MAD HATTER-ESQUE TEA PARTY IN NEW CAMPAIGN 1 day ago · George Weston’s bakery brand Golden has released a new campaign via creative agency BMF, part of Enero Group.The campaign is based on Golden’s new brand platform: “Never A FOXTEL MEDIA PUTS THE TV IN ARNOTT’S TEEVEE SNACKS 1 day ago · Foxtel Media is set to promote the launch of a fresh new twist, on one of Australia’s favourite bikkies – Arnott’s Teevee snacks Krispy Kreme. Launched in May 2021, the new range of doughnut HAVE YOU BEEN PAYING ATTENTION? TOPS ENTERTAINMENT AND 1 day ago · Have You Been Paying Attention? continues its string of strong performances for Ten, bringing in 709,000 metro viewers to be the top ratings non-news program on ACMA FINDS SUNRISE MOTORBIKE COLLISION STORY BREACHED 1 day ago · Sunrise breached broadcast accuracy rules in a story about a motorbike collision that aired in September of 2020, according to a ruling by the Australian Communications and Media Authority (ACMA PIZZA HUT ON THE HUNT FOR A NEW CMO AS CHET PATEL IS 1 day ago · Pizza Hut Australia’s chief marketing officer, Chet Patel, has been promoted to a global role within the company.Following this promotion, Pizza Hut has started its search for a new CMO, withan
PALMOLIVE'S LATEST CAMPAIGN ENCOURAGES AUSSIES TO 1 day ago · Palmolive is reminding Australians to reconnect with the nature around them, wherever they can find it, it a new brand campaign. The campaign, created by VMLY&R, is the first brand campaignin
LOCAL GOVERNMENT SUPER REBRANDS AS ACTIVE SUPER Industry Super fund Local Government Super (LGS) has rebranded as Active Super, Mumbrella can reveal.LGS brought on board a swathe ofagencies to
PINTEREST LAUNCHES NEW SHOPPING TOOLS IN AUSTRALIA 1 day ago · Pinterest has announced the expansion of its shopping features to Australia, Canada, France and Germany offering Pinterest users the opportunity to shop right from Pins, on boards, from search OGILVY AUSTRALIA APPOINTS CHIEF DATA AND ANALYTICS OFFICER 1 day ago · Ogilvy Australia has announced the appointment of Mark Albert as chief data and analytics officer, to further enhancement of its data intelligence offering. Albert will lead the data execution* Skip to content
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Features Zanda WilsonJune 3, 2021
DAVE CAMERON ON WHY ‘CHOPPING AND CHANGING’ AT 2DAY FM IS NOLONGER AN OPTION
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