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according to an NHS
AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. SUZUKI AND TAKE THAT GIVES SUPERFANS A SURPRISE THEY WILL Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5 th January 2019 and follow Gary, Mark and Howard as they deliver some incredible surprises to their biggest fans as part of their 30-year anniversary.. From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boyband MARKETING COMMUNICATION NEWS TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as director. TDC PR, the global communications consultancy serving the creative, design. JUST EAT LAUNCHES “WE GOT IT” CAMPAIGN Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. SUZUKI AND TAKE THAT GIVES SUPERFANS A SURPRISE THEY WILL Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5 th January 2019 and follow Gary, Mark and Howard as they deliver some incredible surprises to their biggest fans as part of their 30-year anniversary.. From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boyband 62ABOVE LAUNCHES NEW WORK FOR HARRAH’S CHEROKEE CASINO HCCR 50 COMBO from 62Above on Vimeo.. 62ABOVE began working with the sister properties in November 2020, and this is the first work to debut. The agency is handling creative, production, media, public relations and social media strategy for Harrah’s Cherokee Casinos. GUINNESS UNVEILS ODE TO THE PUBS AHEAD OF REOPENING BY The inspiration for the campaign, #LooksLikeGuinness, is that all too common experience of us seeing something we miss everywhere we look. The advertisement that breaks on the 13 th May, takes the form of a 40” film and opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white RAPIDLY GROWING SPECIAL GROUP U.S. APPOINTS FIVE NEW Special Group U.S. is expanding its leadership team across DEI, creative, operations and production.The global independent creative company, widely known for its award-winning work on behalf of Uber Eats, has named three, dynamic female executives in pivotal roles to help shape the agency in HEINEKEN ENCOURAGES RESPONSIBLE CONSUMPTION WHEN WORKING Bram Westenbrink, Heineken® Global Senior Director said:. Heineken® always aims to tell real stories that resonate with people worldwide. With “Smart Working?” the campaign promotes responsible consumption depicting real life happenings through the lenses of video calls – situations that people have either encountered, or been partof.
INTERNATIONAL INFLUENCER MARKETING AGENCY YKONE ACQUIRES YKONE (Unify), leading international influencer marketing agency, announces the acquisition of 51% of the Milan-based agency MB New Media Agency, creating a strategic hub for international brands in the world’s second fashion capital.. Founded in 2008, YKONE first launched with their headquarters in Paris and is now implanted in 12 of the world’s most buzzing cities, from Hong BEST NEST WELLNESS CHOOSES NETRUSH AS ITS ONLINE RETAIL Best Nest Wellness, a popular wellness brand that creates brain-boosting vitamins for the whole nest, including preconception, pregnancy, postnatal, childhood, and parenthood, has announced its partnership with Netrush, an online retailer that helps impact-minded brands grow on Amazon and other e-commerce platforms.. Best Nest co-founders, Dr. Madhavi Gupta and Jeremy Dyen chose Netrush to GUT OPENS ITS NEWEST OFFICE IN MEXICO CITY, 5TH IN Today, independent creative agency GUT announces the opening of its newest office in Mexico City, Mexico. This is its first office in Central America and fifth in the independent network, which has offices in Buenos Aires, Miami, Sao Paulo and Toronto. PUBLICIS TORONTO NAMES JOANNA MONTEIRO CHIEF CREATIVE Publicis Canada today announced the appointment of Joanna Monteiro to the role of Chief Creative Officer, Publicis Toronto.Monteiro will lead the agency’s creative talent to deliver dynamic and disruptive creativity at every touchpoint, driving impact for clients. M&C SAATCHI BOOSTS CREATIVE LEADERSHIP WITH PROMOTION OF M&C SAATCHI Boosts Creative Leadership With Promotion Of Tom Kennedy By newsroom on June 9, 2021 No Comment - Kennedy takes on new Creative Director role following period of growth for the agency - Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy” HAVAS MARKET APPOINTS KR MEDIACOM’S JESSICA CHAPPLOW AS Havas Market appoints KR MediaCom’s Jessica Chapplow as Head of Ecommerce By newsroom on June 10, 2021 No Comment - Chapplow was previously Head of Digital Transformation at KR MediaCom - New hire will head up Havas Media Group’s ecommerce offering, which helps brands deliver seamless shopping experiences for their customers, offering end-to-end marketplace solutions MARKETING COMMUNICATION NEWS TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as director. TDC PR, the global communications consultancy serving the creative, design. JUST EAT LAUNCHES “WE GOT IT” CAMPAIGN Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. SUZUKI AND TAKE THAT GIVES SUPERFANS A SURPRISE THEY WILL Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5 th January 2019 and follow Gary, Mark and Howard as they deliver some incredible surprises to their biggest fans as part of their 30-year anniversary.. From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boyband MARKETING COMMUNICATION NEWS TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as director. TDC PR, the global communications consultancy serving the creative, design. JUST EAT LAUNCHES “WE GOT IT” CAMPAIGN Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. SUZUKI AND TAKE THAT GIVES SUPERFANS A SURPRISE THEY WILL Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5 th January 2019 and follow Gary, Mark and Howard as they deliver some incredible surprises to their biggest fans as part of their 30-year anniversary.. From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boyband 62ABOVE LAUNCHES NEW WORK FOR HARRAH’S CHEROKEE CASINO HCCR 50 COMBO from 62Above on Vimeo.. 62ABOVE began working with the sister properties in November 2020, and this is the first work to debut. The agency is handling creative, production, media, public relations and social media strategy for Harrah’s Cherokee Casinos. GUINNESS UNVEILS ODE TO THE PUBS AHEAD OF REOPENING BY The inspiration for the campaign, #LooksLikeGuinness, is that all too common experience of us seeing something we miss everywhere we look. The advertisement that breaks on the 13 th May, takes the form of a 40” film and opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white GUT OPENS ITS NEWEST OFFICE IN MEXICO CITY, 5TH IN Today, independent creative agency GUT announces the opening of its newest office in Mexico City, Mexico. This is its first office in Central America and fifth in the independent network, which has offices in Buenos Aires, Miami, Sao Paulo and Toronto. DETTOL LAUNCHES UK ‘KEEP PROTECTING’ CAMPAIGN The poignant campaign sets out to instil five critical habits that will enable us to help protecting ourselves and our communities: 1. Washing hands when getting home, or to work. 2. Keeping hands sanitised when out and about. 3. Washing hands before eating andcooking. 4.
PUBLICIS TORONTO NAMES JOANNA MONTEIRO CHIEF CREATIVE Publicis Canada today announced the appointment of Joanna Monteiro to the role of Chief Creative Officer, Publicis Toronto.Monteiro will lead the agency’s creative talent to deliver dynamic and disruptive creativity at every touchpoint, driving impact for clients. M&C SAATCHI BOOSTS CREATIVE LEADERSHIP WITH PROMOTION OF M&C SAATCHI Boosts Creative Leadership With Promotion Of Tom Kennedy By newsroom on June 9, 2021 No Comment - Kennedy takes on new Creative Director role following period of growth for the agency - Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy”#NOTCOMINGHOME
#NotComingHome: Newtown Action Alliance teams up with Serviceplan Hamburg to raise awareness about gun violence in the U.S.A. By newsroom on June 8, 2021 Advertising, Latest, Marketing . On “National Gun Violence Awareness Day” in the USA, Serviceplan Hamburg is raising awareness about gun violence in a highly emotional film for the US anti-gun organization Newtown Action Alliance. NOVATIQ ANNOUNCES SUPERSHIP HOLDINGS PARTNERSHIP TO SCALE Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings.Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital media powerhouse create a multimillion-pound, multicounty, multiyear deal to PELOTON PRODUCES TWO NEW VERSIONS OF NINA SIMONE’S CLASSIC Peloton, the global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home, has released its latest Christmas Campaign for the UK and Germany featuring two new versions of Nina Simone’s classictrack Feeling Good.
TOM KENNEDY
M&C SAATCHI Boosts Creative Leadership With Promotion Of Tom Kennedy. By newsroom on June 9, 2021 Agency, Latest, People - Kennedy takes on new Creative Director role following period of growth for the agency - Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy” MARKETING COMMUNICATION NEWS TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as director. TDC PR, the global communications consultancy serving the creative, design. JUST EAT LAUNCHES “WE GOT IT” CAMPAIGN Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. SUZUKI AND TAKE THAT GIVES SUPERFANS A SURPRISE THEY WILL Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5 th January 2019 and follow Gary, Mark and Howard as they deliver some incredible surprises to their biggest fans as part of their 30-year anniversary.. From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boyband MARKETING COMMUNICATION NEWS TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as director. TDC PR, the global communications consultancy serving the creative, design. JUST EAT LAUNCHES “WE GOT IT” CAMPAIGN Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. SUZUKI AND TAKE THAT GIVES SUPERFANS A SURPRISE THEY WILL Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5 th January 2019 and follow Gary, Mark and Howard as they deliver some incredible surprises to their biggest fans as part of their 30-year anniversary.. From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boyband 62ABOVE LAUNCHES NEW WORK FOR HARRAH’S CHEROKEE CASINO HCCR 50 COMBO from 62Above on Vimeo.. 62ABOVE began working with the sister properties in November 2020, and this is the first work to debut. The agency is handling creative, production, media, public relations and social media strategy for Harrah’s Cherokee Casinos. GUINNESS UNVEILS ODE TO THE PUBS AHEAD OF REOPENING BY The inspiration for the campaign, #LooksLikeGuinness, is that all too common experience of us seeing something we miss everywhere we look. The advertisement that breaks on the 13 th May, takes the form of a 40” film and opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white GUT OPENS ITS NEWEST OFFICE IN MEXICO CITY, 5TH IN Today, independent creative agency GUT announces the opening of its newest office in Mexico City, Mexico. This is its first office in Central America and fifth in the independent network, which has offices in Buenos Aires, Miami, Sao Paulo and Toronto. DETTOL LAUNCHES UK ‘KEEP PROTECTING’ CAMPAIGN The poignant campaign sets out to instil five critical habits that will enable us to help protecting ourselves and our communities: 1. Washing hands when getting home, or to work. 2. Keeping hands sanitised when out and about. 3. Washing hands before eating andcooking. 4.
PUBLICIS TORONTO NAMES JOANNA MONTEIRO CHIEF CREATIVE Publicis Canada today announced the appointment of Joanna Monteiro to the role of Chief Creative Officer, Publicis Toronto.Monteiro will lead the agency’s creative talent to deliver dynamic and disruptive creativity at every touchpoint, driving impact for clients. M&C SAATCHI BOOSTS CREATIVE LEADERSHIP WITH PROMOTION OF M&C SAATCHI Boosts Creative Leadership With Promotion Of Tom Kennedy By newsroom on June 9, 2021 No Comment - Kennedy takes on new Creative Director role following period of growth for the agency - Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy”#NOTCOMINGHOME
#NotComingHome: Newtown Action Alliance teams up with Serviceplan Hamburg to raise awareness about gun violence in the U.S.A. By newsroom on June 8, 2021 Advertising, Latest, Marketing . On “National Gun Violence Awareness Day” in the USA, Serviceplan Hamburg is raising awareness about gun violence in a highly emotional film for the US anti-gun organization Newtown Action Alliance. NOVATIQ ANNOUNCES SUPERSHIP HOLDINGS PARTNERSHIP TO SCALE Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings.Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital media powerhouse create a multimillion-pound, multicounty, multiyear deal to PELOTON PRODUCES TWO NEW VERSIONS OF NINA SIMONE’S CLASSIC Peloton, the global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home, has released its latest Christmas Campaign for the UK and Germany featuring two new versions of Nina Simone’s classictrack Feeling Good.
TOM KENNEDY
M&C SAATCHI Boosts Creative Leadership With Promotion Of Tom Kennedy. By newsroom on June 9, 2021 Agency, Latest, People - Kennedy takes on new Creative Director role following period of growth for the agency - Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy”*
* Monday, June 07, 2021*
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article" data-cycle-pager="#featured-nav" data-cycle-pager-template="" style="position: relative;"> ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli , is celebrating its… ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli , is celebrating its… ONE DAY SECURES I SAW IT FIRST AND LEADS PAID MEDIA DURING LOVEISLAND SPONSORSHIP.
One Day secures I Saw It First and leads paid media during Love Islandsponsorship.…
TDC PR APPOINTS FORMER GROUP ACCOUNT DIRECTOR OF SCIENCEMAGIC.INC RACHEL BOWEN AS DIRECTOR TDC PR, the global communications consultancy serving the creative,design…
PAPA JOHN’S COLLABS WITH CHEDDAR IN SATIRICAL NEW GLOBAL MARKETINGCAMPAIGN
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SPORTS DIRECT LAUNCHES EUROS ADVERT, ‘JUST A GAME?!’, STARRING STELLAR LINE-UP OF STARS AND LEGEND ERIC CANTONA SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona… VANQUIS BANK LAUNCHES MAJOR ‘WALK TALL’ CAMPAIGN VANQUIS BANK Launches Major ‘Walk Tall’ Campaign…*
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NOVATIQ ANNOUNCES SUPERSHIP HOLDINGS PARTNERSHIP TO SCALE ITS PRIVACY-FIRST IDENTITY SOLUTION ACROSS JAPAN AND APAC NOVATIQ Announces Supership Holdings Partnership To Scale Its Privacy-First Identity Solution Across Japan And APAC… By newsroom on June 4, 2021Comments Off on NOVATIQ Announces Supership Holdings Partnership To Scale Its Privacy-First Identity Solution Across Japan And APAC FAB FINALISTS OF THE 23RD FAB AWARDS REVEALED! FAB Finalists of The 23rd FAB Awards Revealed!… By newsroom on May 28, 2021Comments Off on FAB Finalists of The 23rd FAB Awards Revealed!Marketing
PAPA JOHN’S COLLABS WITH CHEDDAR IN SATIRICAL NEW GLOBAL MARKETINGCAMPAIGN
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By newsroom on June 4, 2021Comments Off on PAPA JOHN’S Collabs With Cheddar In Satirical New Global Marketing Campaign SPORTS DIRECT LAUNCHES EUROS ADVERT, ‘JUST A GAME?!’, STARRING STELLAR LINE-UP OF STARS AND LEGEND ERIC CANTONA SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona… By newsroom on June 4, 2021Comments Off on SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona VANQUIS BANK LAUNCHES MAJOR ‘WALK TALL’ CAMPAIGN VANQUIS BANK Launches Major ‘Walk Tall’ Campaign… By newsroom on June 4, 2021Comments Off on VANQUIS BANK Launches Major ‘Walk Tall’Campaign
WE LOVE PURELY MAKES A SERIES OF SIGNIFICANT ETHICAL SNACKING STRIDES We Love Purely Makes A Series of Significant Ethical SnackingStrides…
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* NOVATIQ Announces Supership Holdings Partnership To Scale Its Privacy-First Identity Solution Across Japan And APAC * Covatic signs strategic partnership with Birmingham CityUniversity
* FAB Finalists of The 23rd FAB Awards Revealed! * Orc Therapy? Swedish non-profit wants to combat young people’s declining mental health through World of Warcraft. * Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy * Zoopla launches ‘My Home’ media partnerships encouraging reluctant homeowners to make a move * Cavai appoints Matt Gauthier as Sales Director for US divisionAdvertising
PAPA JOHN’S COLLABS WITH CHEDDAR IN SATIRICAL NEW GLOBAL MARKETINGCAMPAIGN
PAPA JOHN’S Collabs With Cheddar In Satirical New Global MarketingCampaign…
By newsroom on June 4, 2021Comments Off on PAPA JOHN’S Collabs With Cheddar In Satirical New Global Marketing Campaign SPORTS DIRECT LAUNCHES EUROS ADVERT, ‘JUST A GAME?!’, STARRING STELLAR LINE-UP OF STARS AND LEGEND ERIC CANTONA SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona… By newsroom on June 4, 2021Comments Off on SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona VANQUIS BANK LAUNCHES MAJOR ‘WALK TALL’ CAMPAIGN VANQUIS BANK Launches Major ‘Walk Tall’ Campaign… By newsroom on June 4, 2021Comments Off on VANQUIS BANK Launches Major ‘Walk Tall’Campaign
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ONE DAY SECURES I SAW IT FIRST AND LEADS PAID MEDIA DURING LOVEISLAND SPONSORSHIP.
One Day secures I Saw It First and leads paid media during Love Islandsponsorship.…
By newsroom on June 4, 2021Comments Off on One Day secures I Saw It First and leads paid media during Love Island sponsorship. FOREVER BETA, BETA ALLIANCE AND KASPERSKY SCOOP BEST BRAND DOCUMENTARY AWARD IN CAMPAIGN/PR WEEK BRAND FILM FESTIVAL Forever Beta, Beta Alliance and Kaspersky scoop Best Brand Documentary award in Campaign/PR Week Brand Film Festival… By newsroom on June 2, 2021Comments Off on Forever Beta, Beta Alliance and Kaspersky scoop Best Brand Documentary award in Campaign/PR Week Brand Film Festival LILY THISTLEWOOD LAUNCHES PAID MEDIA AGENCY START-UP, REFORM THE FOLD Today, June 1st, after nearly a decade in house, Lily Thistlewood swaps Very.co.uk to launch her own Liverpool… By newsroom on June 1, 2021Comments Off on Lily Thistlewood launches Paid Media Agency start-up, Reform The Fold * Cannes Lions Special* Star Parade
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div" data-cycle-prev=".media_prev" data-cycle-next=".media_next" data-cycle-pager=".mid-slider-pagination" data-cycle-pager-template="" style="position: relative;"> SHARES IN EVENTS FIRM ASCENTIAL SLUMP AS PANDEMIC SPARKS HEFTY LOSS – CANNES LIONS OWNER REPORTS LOSSES Shares in events firm Ascential slump as pandemic sparks hefty loss - Cannes Lions Owner Reports Losses… By newsroom on March 17,2021
FIVE TRENDS FROM CANNES AND WHY THEY MATTER It was a great year for work at the… By newsroom on June 26,2019
ELVIS’ CANNES LIONS FIRST-TIMERS CALL OUT THE BEST AND WORST OF THEFESTIVAL
Two Cannes Lions first-timers from creative agency ELVIS are… By newsroom on June 20,2019
FUTURE LIONS CHALLENGES STUDENTS TO ‘BREAK THROUGH’ IN THE GLOBAL COMPETITION FOR INSPIRATIONAL TALENT Future Lions, AKQA’s global student competition to unearth the… By newsroom on March 12,2019
SHARES IN EVENTS FIRM ASCENTIAL SLUMP AS PANDEMIC SPARKS HEFTY LOSS – CANNES LIONS OWNER REPORTS LOSSES Shares in events firm Ascential slump as pandemic sparks hefty loss - Cannes Lions Owner Reports Losses… By newsroom on March 17,2021
FIVE TRENDS FROM CANNES AND WHY THEY MATTER It was a great year for work at the… By newsroom on June 26,2019
ELVIS’ CANNES LIONS FIRST-TIMERS CALL OUT THE BEST AND WORST OF THEFESTIVAL
Two Cannes Lions first-timers from creative agency ELVIS are… By newsroom on June 20,2019
FUTURE LIONS CHALLENGES STUDENTS TO ‘BREAK THROUGH’ IN THE GLOBAL COMPETITION FOR INSPIRATIONAL TALENT Future Lions, AKQA’s global student competition to unearth the… By newsroom on March 12,2019
MARCOMM’ STAR PARADE: MEET PRAKASH JOSHI MarComm’s Star Parade is a series where we shine the… By newsroom on March 31,2021
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MARCOMM’S LEGEND SERIES: MICHAEL CONRAD MarComm News’ Legend Series is designed to show a different… By newsroom on September12, 2017
MARCOMM’S LEGEND SERIES: MARY LEWIS MarComm News’ Legend Series is designed to show a… By newsroom on May 15, 2017 MARCOMM’S LEGEND SERIES: GARRICK HAMM MarComm News’ Legend Series is designed to show a… By newsroom on May 9, 2017 MARCOMM’S MAGNIFICENCE – 2019’S MAGNIFICENT WOMEN Even though many associate the marketing or advertising industry… By newsroom on March 8,2019
MARCOMM’S MAGNIFICENCE – 2018’S MAGNIFICENT CREATIVES MarComm’s Magnificence is a series where we highlightMagnificent…
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MarComm’s Magnificence is a series where we highlight Magnificent… By newsroom on November 29,2018
MARCOMM’S MAGNIFICENCE – 2018’S MAGNIFICENT WOMEN The marketing and communications industries are commanded by some… By newsroom on March 8,2018
FAB FINALISTS OF THE 23RD FAB AWARDS REVEALED! FAB Finalists of The 23rd FAB Awards Revealed!… By newsroom on May 28, 2021 B&B STUDIO REIMAGINES KETO BRAND FATT WITH BOLD BRANDING AND A BRAVENEW VOICE.
B&B studio has partnered with keto pioneers FATT on a strategicrepositioning…
By newsroom on May 21, 2021 PB CREATIVE PACKS A FLAVOUR PUNCH PB Creative Packs a Flavour Punch… By newsroom on May 19, 2021 PEARLFISHER CREATES A PREMIUM WELLNESS BRAND THAT CHAMPIONS BALANCE FROM WITHIN: BOTANISTRY Pearlfisher creates a premium wellness brand that champions balance from within: Botanistry… By newsroom on May 18, 2021Agency
ONE DAY SECURES I SAW IT FIRST AND LEADS PAID MEDIA DURING LOVEISLAND SPONSORSHIP.
One Day secures I Saw It First and leads paid media during Love Islandsponsorship.…
By newsroom on June 4, 2021Comments Off on One Day secures I Saw It First and leads paid media during Love Island sponsorship. TDC PR APPOINTS FORMER GROUP ACCOUNT DIRECTOR OF SCIENCEMAGIC.INC RACHEL BOWEN AS DIRECTOR TDC PR, the global communications consultancy serving the creative, design and tech sectors has appointed Rachel Bowen, former group account director of ScienceMagic.Inc (formerly… By newsroom on June 4, 2021Comments Off on TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as directorFeatures
FAB FINALISTS OF THE 23RD FAB AWARDS REVEALED! FAB Finalists of The 23rd FAB Awards Revealed!… By newsroom on May 28, 2021Comments Off on FAB Finalists of The 23rd FAB Awards Revealed!* Latest
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