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PRE-SEED FUNDS
The first thing that pre-seed funds do is they set the terms and actually price a deal at the really early stage. This is incredibly valuable, because angel investors feel so much more comfortable coming into the deal and following a named institutional pre-seed VC fund. And so, one of the core services a pre-seed fund is doing is justgiving
STARTUP CFOS
Part-Time CFOs work well for Seed, Series A-C Startups. Past Series D, a startup will usually hires a CFO to manage the now growing accounting department, but expect to pay $240K+. There are signs that your startup is ready for a CFO (even when your company is only at the Series A or B stage).KRUZE CONSULTING
We offer financial and accounting services in New York City and in technology company hubs all over the US for 200+ fast growing Seed, Series A, and Series B companies. Founder & CEO Vanessa Kruze is a CPA, Deloitte Tax alumni, and former Controller of a 120+ FTE startup. Kruze COO Scott Orn is a Kellogg MBA, former VC Partner and investment 2021 TAX DEADLINES FOR C-CORP STARTUPS We have a more complete list above, but the most important corporate tax deadline for 2021 is the April 15th, 2021 IRS Form 1120 due date - and state tax returns are do as well on the 15th. In addition to the main corp tax deadline of April 15th, c corps also have estimated quarterly taxes due April 15h, June 15th and September 15th. WHICH STATES ARE TAXING PPP LOAN FORGIVENESS? The Federal Government is not taxing PPP loan forgiveness. Many of the states with a big startup population are taxing them: California. Washington. Texas. North Carolina. Florida, etc. New York however, is not taxing them. Massachusetts has a complicated stance where it is excluding it from taxable income on corporate income tax returns but TOP 5 VENTURE CAPITAL PITCH DECKS The standard table of contents in a good pitch deck is: Based on the $1 billion our clients raised last year in VC funding, we think you will want: 1. Cover/title slide - including the company name and the founder’s contact info. 2. The industry’s or customers’ problem-
HOW SHOULD CONVERTIBLE NOTE FINANCING BE HANDLED ON THE A convertible note should be classified as a Long Term Liability that then converts to Equity as stipulated from the contract (usually a new fundraising round). The image should help. Assuming that there’s a $3,027,000 note with $181,620 in total accrued interest, you’ll have the outstanding note as a liability, plus then you can add BACKSOLVE METHOD FOR COMPANY VALUATIONS Let’s dig into the Backsolve Method to see how it helps a VC backed company back into a good common stock valuation. Assuming a company has had a recent fundraise - it’s best if it was less than 12 months, but 18 will sometimes work - the Backsolve Method is SHOULD YOUR COMPANY REDUCE SALARIES WHEN AN EMPLOYEE MOVES Now if it’s permanent, that’s a much bigger deal because a lot of these employees, when they move to that lower cost geography, also want to pay lower payroll tax rates. That’s because they are likely moving from a higher tax state like California or New York, to a lower tax state. And so we’ll get into payroll tax rates in a second KRUZE CONSULTING: ACCOUNTING, CFO, TAX & HR FOR STARTUPSPRICINGCAREERSFORMER VCS HERE TO HELP YOUR STARTUPREAD OUR TIPS FOR STARTUP FOUNDERS Kruze is a US focused, national accounting consulting firm. Our accountants serve startups all over the US, with offices in Austin, San Francisco, Silicon ValleyPRE-SEED FUNDS
The first thing that pre-seed funds do is they set the terms and actually price a deal at the really early stage. This is incredibly valuable, because angel investors feel so much more comfortable coming into the deal and following a named institutional pre-seed VC fund. And so, one of the core services a pre-seed fund is doing is justgiving
STARTUP CFOS
Part-Time CFOs work well for Seed, Series A-C Startups. Past Series D, a startup will usually hires a CFO to manage the now growing accounting department, but expect to pay $240K+. There are signs that your startup is ready for a CFO (even when your company is only at the Series A or B stage).KRUZE CONSULTING
We offer financial and accounting services in New York City and in technology company hubs all over the US for 200+ fast growing Seed, Series A, and Series B companies. Founder & CEO Vanessa Kruze is a CPA, Deloitte Tax alumni, and former Controller of a 120+ FTE startup. Kruze COO Scott Orn is a Kellogg MBA, former VC Partner and investment 2021 TAX DEADLINES FOR C-CORP STARTUPS We have a more complete list above, but the most important corporate tax deadline for 2021 is the April 15th, 2021 IRS Form 1120 due date - and state tax returns are do as well on the 15th. In addition to the main corp tax deadline of April 15th, c corps also have estimated quarterly taxes due April 15h, June 15th and September 15th. WHICH STATES ARE TAXING PPP LOAN FORGIVENESS? The Federal Government is not taxing PPP loan forgiveness. Many of the states with a big startup population are taxing them: California. Washington. Texas. North Carolina. Florida, etc. New York however, is not taxing them. Massachusetts has a complicated stance where it is excluding it from taxable income on corporate income tax returns but TOP 5 VENTURE CAPITAL PITCH DECKS The standard table of contents in a good pitch deck is: Based on the $1 billion our clients raised last year in VC funding, we think you will want: 1. Cover/title slide - including the company name and the founder’s contact info. 2. The industry’s or customers’ problem-
HOW SHOULD CONVERTIBLE NOTE FINANCING BE HANDLED ON THE A convertible note should be classified as a Long Term Liability that then converts to Equity as stipulated from the contract (usually a new fundraising round). The image should help. Assuming that there’s a $3,027,000 note with $181,620 in total accrued interest, you’ll have the outstanding note as a liability, plus then you can add BACKSOLVE METHOD FOR COMPANY VALUATIONS Let’s dig into the Backsolve Method to see how it helps a VC backed company back into a good common stock valuation. Assuming a company has had a recent fundraise - it’s best if it was less than 12 months, but 18 will sometimes work - the Backsolve Method is SHOULD YOUR COMPANY REDUCE SALARIES WHEN AN EMPLOYEE MOVES Now if it’s permanent, that’s a much bigger deal because a lot of these employees, when they move to that lower cost geography, also want to pay lower payroll tax rates. That’s because they are likely moving from a higher tax state like California or New York, to a lower tax state. And so we’ll get into payroll tax rates in a secondSTARTUP ACCOUNTING
Budgeting is the first step in accounting. Budgeting will help you: Plan your cash flows and cash out date against the progress and goals you need to achieve. Bring real accountability and scrutiny to your organization. Measure how you’re really doing vs. expectations. AFFORDABLE STARTUP BOOKKEEPING AND ACCOUNTING PRICING The price of outsourcing your bookkeeping to Kruze starts at under $350 per month for an early-stage startup, and can range up to $3,000+ for divisions of public companies or startups that have hundreds of employees. The cost is dependent on the number of transactions and complexity of your bookkeeping. Unlike many of our competitors, ourSTARTUP CFOS
Part-Time CFOs work well for Seed, Series A-C Startups. Past Series D, a startup will usually hires a CFO to manage the now growing accounting department, but expect to pay $240K+. There are signs that your startup is ready for a CFO (even when your company is only at the Series A or B stage). 2021 TAX DEADLINES FOR C-CORP STARTUPS 2021 Tax Deadlines For C-Corp Startups. The most important tax deadlines in 2021 for C-Corporation (C-Corps) are the April 15th federal Form 1120 tax return, which can be extended to October 15th, and the March, June, Sept and December Delaware Franchise estimatedpayments.
R&D TAX CREDIT CALCULATOR The Kruze Consulting R&D Tax Credit Calculator is designed to estimate your R&D tax credit using Federal Form 6765. Let Kruze Consulting handle your startup's R&D Tax Credit analysis and preparation. We charge a fixed fee of 15% of the anticipated captured credit amount with a minimum fee of $2,000. Caveat: The information on this pageintended
CHARLES HUDSON EXPLAINS THE INS AND OUTS OF LAUNCHING AND Charles Hudson of Precursor Ventures goes over the challenges of raising a seed fund in today's environment. HOW TO BUILD A STARTUP FINANCIAL MODEL Strange ‘kinks’ in the model where actual results meet projections is a sign that there is something off with your projections. Step 5. Work your way down the income statement, starting with revenue. When you think about how much revenue you’ll have, make sure you understand what’s driving that revenue. STARTUP FINANCE AND ACCOUNTING JOB DESCRIPTIONS Developing and maintaining necessary accounting policies and systems and building an accounting department as the company grows. Overseeing transactions related to the general ledger, receivables, payables, payroll and financial reporting. Coordinating, preparing and reviewing monthly, quarterly, and annual reports. CHIARA PORTNER OF HOPKINS CARLEY Chiara Portner, Shareholder, and Counsel at Hopkins Carley, a Silicon Valley law firm, stops by to chat about how she offers practical advice on technology and commercial transactions as SHOULD MY W2 INCLUDE INCOME FROM AN 83(B) ELECTION? Startup Employee Exercises an NQSO: provide the employee with an updated tax form W-2 (and edit Box 12, Code 5) by Jan 31 of the following year. Note that most payroll providers will ask you whether you issued NQSOs to employees in December so that they can issue W2s as early in January as possible. Its imperative that the companyrespond to
KRUZE CONSULTING: ACCOUNTING, CFO, TAX & HR FOR STARTUPSPRICINGCAREERSFORMER VCS HERE TO HELP YOUR STARTUPREAD OUR TIPS FOR STARTUP FOUNDERS Kruze is a US focused, national accounting consulting firm. Our accountants serve startups all over the US, with offices in Austin, San Francisco, Silicon ValleyPRE-SEED FUNDS
The first thing that pre-seed funds do is they set the terms and actually price a deal at the really early stage. This is incredibly valuable, because angel investors feel so much more comfortable coming into the deal and following a named institutional pre-seed VC fund. And so, one of the core services a pre-seed fund is doing is justgiving
STARTUP CFOS
Part-Time CFOs work well for Seed, Series A-C Startups. Past Series D, a startup will usually hires a CFO to manage the now growing accounting department, but expect to pay $240K+. There are signs that your startup is ready for a CFO (even when your company is only at the Series A or B stage).KRUZE CONSULTING
We offer financial and accounting services in New York City and in technology company hubs all over the US for 200+ fast growing Seed, Series A, and Series B companies. Founder & CEO Vanessa Kruze is a CPA, Deloitte Tax alumni, and former Controller of a 120+ FTE startup. Kruze COO Scott Orn is a Kellogg MBA, former VC Partner and investment 2021 TAX DEADLINES FOR C-CORP STARTUPS We have a more complete list above, but the most important corporate tax deadline for 2021 is the April 15th, 2021 IRS Form 1120 due date - and state tax returns are do as well on the 15th. In addition to the main corp tax deadline of April 15th, c corps also have estimated quarterly taxes due April 15h, June 15th and September 15th. WHICH STATES ARE TAXING PPP LOAN FORGIVENESS? The Federal Government is not taxing PPP loan forgiveness. Many of the states with a big startup population are taxing them: California. Washington. Texas. North Carolina. Florida, etc. New York however, is not taxing them. Massachusetts has a complicated stance where it is excluding it from taxable income on corporate income tax returns but TOP 5 VENTURE CAPITAL PITCH DECKS The standard table of contents in a good pitch deck is: Based on the $1 billion our clients raised last year in VC funding, we think you will want: 1. Cover/title slide - including the company name and the founder’s contact info. 2. The industry’s or customers’ problem-
HOW SHOULD CONVERTIBLE NOTE FINANCING BE HANDLED ON THE A convertible note should be classified as a Long Term Liability that then converts to Equity as stipulated from the contract (usually a new fundraising round). The image should help. Assuming that there’s a $3,027,000 note with $181,620 in total accrued interest, you’ll have the outstanding note as a liability, plus then you can add BACKSOLVE METHOD FOR COMPANY VALUATIONS Let’s dig into the Backsolve Method to see how it helps a VC backed company back into a good common stock valuation. Assuming a company has had a recent fundraise - it’s best if it was less than 12 months, but 18 will sometimes work - the Backsolve Method is SHOULD YOUR COMPANY REDUCE SALARIES WHEN AN EMPLOYEE MOVES Now if it’s permanent, that’s a much bigger deal because a lot of these employees, when they move to that lower cost geography, also want to pay lower payroll tax rates. That’s because they are likely moving from a higher tax state like California or New York, to a lower tax state. And so we’ll get into payroll tax rates in a second KRUZE CONSULTING: ACCOUNTING, CFO, TAX & HR FOR STARTUPSPRICINGCAREERSFORMER VCS HERE TO HELP YOUR STARTUPREAD OUR TIPS FOR STARTUP FOUNDERS Kruze is a US focused, national accounting consulting firm. Our accountants serve startups all over the US, with offices in Austin, San Francisco, Silicon ValleyPRE-SEED FUNDS
The first thing that pre-seed funds do is they set the terms and actually price a deal at the really early stage. This is incredibly valuable, because angel investors feel so much more comfortable coming into the deal and following a named institutional pre-seed VC fund. And so, one of the core services a pre-seed fund is doing is justgiving
STARTUP CFOS
Part-Time CFOs work well for Seed, Series A-C Startups. Past Series D, a startup will usually hires a CFO to manage the now growing accounting department, but expect to pay $240K+. There are signs that your startup is ready for a CFO (even when your company is only at the Series A or B stage).KRUZE CONSULTING
We offer financial and accounting services in New York City and in technology company hubs all over the US for 200+ fast growing Seed, Series A, and Series B companies. Founder & CEO Vanessa Kruze is a CPA, Deloitte Tax alumni, and former Controller of a 120+ FTE startup. Kruze COO Scott Orn is a Kellogg MBA, former VC Partner and investment 2021 TAX DEADLINES FOR C-CORP STARTUPS We have a more complete list above, but the most important corporate tax deadline for 2021 is the April 15th, 2021 IRS Form 1120 due date - and state tax returns are do as well on the 15th. In addition to the main corp tax deadline of April 15th, c corps also have estimated quarterly taxes due April 15h, June 15th and September 15th. WHICH STATES ARE TAXING PPP LOAN FORGIVENESS? The Federal Government is not taxing PPP loan forgiveness. Many of the states with a big startup population are taxing them: California. Washington. Texas. North Carolina. Florida, etc. New York however, is not taxing them. Massachusetts has a complicated stance where it is excluding it from taxable income on corporate income tax returns but TOP 5 VENTURE CAPITAL PITCH DECKS The standard table of contents in a good pitch deck is: Based on the $1 billion our clients raised last year in VC funding, we think you will want: 1. Cover/title slide - including the company name and the founder’s contact info. 2. The industry’s or customers’ problem-
HOW SHOULD CONVERTIBLE NOTE FINANCING BE HANDLED ON THE A convertible note should be classified as a Long Term Liability that then converts to Equity as stipulated from the contract (usually a new fundraising round). The image should help. Assuming that there’s a $3,027,000 note with $181,620 in total accrued interest, you’ll have the outstanding note as a liability, plus then you can add BACKSOLVE METHOD FOR COMPANY VALUATIONS Let’s dig into the Backsolve Method to see how it helps a VC backed company back into a good common stock valuation. Assuming a company has had a recent fundraise - it’s best if it was less than 12 months, but 18 will sometimes work - the Backsolve Method is SHOULD YOUR COMPANY REDUCE SALARIES WHEN AN EMPLOYEE MOVES Now if it’s permanent, that’s a much bigger deal because a lot of these employees, when they move to that lower cost geography, also want to pay lower payroll tax rates. That’s because they are likely moving from a higher tax state like California or New York, to a lower tax state. And so we’ll get into payroll tax rates in a secondSTARTUP ACCOUNTING
Budgeting is the first step in accounting. Budgeting will help you: Plan your cash flows and cash out date against the progress and goals you need to achieve. Bring real accountability and scrutiny to your organization. Measure how you’re really doing vs. expectations. AFFORDABLE STARTUP BOOKKEEPING AND ACCOUNTING PRICING The price of outsourcing your bookkeeping to Kruze starts at under $350 per month for an early-stage startup, and can range up to $3,000+ for divisions of public companies or startups that have hundreds of employees. The cost is dependent on the number of transactions and complexity of your bookkeeping. Unlike many of our competitors, ourSTARTUP CFOS
Part-Time CFOs work well for Seed, Series A-C Startups. Past Series D, a startup will usually hires a CFO to manage the now growing accounting department, but expect to pay $240K+. There are signs that your startup is ready for a CFO (even when your company is only at the Series A or B stage). 2021 TAX DEADLINES FOR C-CORP STARTUPS 2021 Tax Deadlines For C-Corp Startups. The most important tax deadlines in 2021 for C-Corporation (C-Corps) are the April 15th federal Form 1120 tax return, which can be extended to October 15th, and the March, June, Sept and December Delaware Franchise estimatedpayments.
R&D TAX CREDIT CALCULATOR The Kruze Consulting R&D Tax Credit Calculator is designed to estimate your R&D tax credit using Federal Form 6765. Let Kruze Consulting handle your startup's R&D Tax Credit analysis and preparation. We charge a fixed fee of 15% of the anticipated captured credit amount with a minimum fee of $2,000. Caveat: The information on this pageintended
CHARLES HUDSON EXPLAINS THE INS AND OUTS OF LAUNCHING AND Charles Hudson of Precursor Ventures goes over the challenges of raising a seed fund in today's environment. HOW TO BUILD A STARTUP FINANCIAL MODEL Strange ‘kinks’ in the model where actual results meet projections is a sign that there is something off with your projections. Step 5. Work your way down the income statement, starting with revenue. When you think about how much revenue you’ll have, make sure you understand what’s driving that revenue. STARTUP FINANCE AND ACCOUNTING JOB DESCRIPTIONS Developing and maintaining necessary accounting policies and systems and building an accounting department as the company grows. Overseeing transactions related to the general ledger, receivables, payables, payroll and financial reporting. Coordinating, preparing and reviewing monthly, quarterly, and annual reports. CHIARA PORTNER OF HOPKINS CARLEY Chiara Portner, Shareholder, and Counsel at Hopkins Carley, a Silicon Valley law firm, stops by to chat about how she offers practical advice on technology and commercial transactions as SHOULD MY W2 INCLUDE INCOME FROM AN 83(B) ELECTION? Startup Employee Exercises an NQSO: provide the employee with an updated tax form W-2 (and edit Box 12, Code 5) by Jan 31 of the following year. Note that most payroll providers will ask you whether you issued NQSOs to employees in December so that they can issue W2s as early in January as possible. Its imperative that the companyrespond to
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ACCOUNTING, FINANCE, TAX & HR FOR STARTUPS Contact Us Contact Us Vanessa Kruze, _CPA_ THE BEST FUNDED STARTUPS TRUST KRUZE $4.5B+ MILLION IN FUNDING Our clients have secured over four billion dollars in seed and venture funding; over half a billion in the past year alone. Top tier VCs trust our clients’ books, and Kruze knows how to prepare startups’ financials for VC due diligence. Our clients know that they’ll be ready for their next round. SUCCESSFUL EXITS EVERY MONTH On average, one to two of our clients are acquired every month. Our team has experience producing accounting and tax due diligence requests for the biggest public companies. Every month we help founders navigate the most important transaction of their life. $8 MILLION IN CASH BURN SAVED Right now, our clients are saving almost $8 million in cash expenses from our R&D tax credit work. Our startup tax experts know how to help startups navigate taxes to reduce their burn. Hundreds of funded startups trust Kruze to deliver the right advice, on time, at areasonable price.
DUE DILIGENCE SUCCESS STORIES When early-stage companies get acquired by massive public companies or sophisticated venture capitalists, they need specialized accounting consulting and finance help. With Kruze on your side, your team will have the numbers – and advice – you need to survive due diligence with your valuationintact.
SCOTT ORN on the THIS WEEK IN STARTUPS PODCAST Everybody, go to Kruze Consulting. They do a great job. I personally can tell you, they've done a great job for our companies, including Calm.com. I'm sure they’ll do a great job for you.Watch Video
Jason Calacanis
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VOICEA acquired by
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PROTARA THERAPEUTICS, INC.NASDAQ IPO
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KRUZE'S FOUNDERS & FRIENDS PODCAST INTERVIEWS STARTUP FOUNDERS, EXECUTIVES AND INDUSTRY EXPERTS TO SHARE THEIR JOURNEYS, TIPS, ANDIMPORTANT LESSONS.
NATE WILLAIMS, FOUNDER OF UNION LABS STOPS BY THE FOUNDERS & FRIENDS PODCAST TO CHAT ABOUT HOW HIS COMPANY UNION LABS, A SEED FUND/INCUBATOR IS APPLYING DEEPTECH TO SOLVE REAL PROBLEMS IN OURPHYSICAL WORLD.
NATE WILLIAMS
Founder & Managing PartnerUnion Labs
SUNEEL GUPTA, ENTREPRENEUR, ACTIVIST, AND AUTHOR OF BACKABLE STOPS BY FOUNDERS & FRIENDS TO CHAT ABOUT HIS BOOK AND HOW THE OPPOSITE OF SUCCESS ISN’T FAILURESUNEEL GUPTA
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BACKABLE
JOB VAN DER VOORT, CO-FOUNDER AND CEO OF REMOTE STOPS BY TO TALK ABOUTTHE FUTURE OF WORK.
JOB VAN DER VOORT
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DAN WESTGARTH, COO OF DEEL STOPS BY FOUNDERS & FRIENDS TO TELL US MORE ABOUT HOW DEEL HELPS BUSINESSES HIRE ANYONE, ANYWHERE.DAN WESTGARTH
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STARTUP R&D TAX CALCULATOR The Kruze Consulting R&D Tax Credit Calculator is designed to estimate your R&D tax credit using Federal Form 6765Calculate
HOW MUCH DOES A STARTUP TAX RETURN COST? We've put together this calculator to help you estimate the cost of preparing your startup's return.Calculate
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* How Much Do Accountants Charge Startups or Small Businesses? * Does Crowdfunding Capital Raise Discourage Future VC Investment? * Top 5 Startup Law Firms Kruze Consulting's Blog READ OUR STARTUP Q&A Kruze answers every Accounting, Finance, HR and Tax Question faced by early-stage companies. * What is a sample chart of accounts for SaaS companies? * How to categorize Customer Success expenses on the P&LRead More Q&A
TAX, ACCOUNTING AND FINANCIAL INFORMATION FOR EVERY STARTUP TIPS FOR STARTUP FINANCIAL HEALTH Startup Expense Tracking Best Banks for StartupsStartup Payroll
Startup Accounting Systems Startup Tax Compliance Startup Financial Models Startup Due Diligence Checklist2021
STARTUP TAX COMPLIANCE CALENDAR Concerned about your 2021 Tax Deadlines? We've done the work for you with these 2021 Tax Compliance Calendars. Check our 2021 Tax Deadlines For C-Corp Startups or Click for your customized compliance calendar by cityATLANTA
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FOCUSED ON MAKING STARTUP CEOS SUCCESSFUL It’s not just about getting the books right. As a registered CPA firm 100% focused on serving funded startups, we provide the adviceour CEOs need.
CUSTOMER SATISFACTION SCORE99%
* Data for prior monthClient testimonials
We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.Vivek Sodera
Co-Founder @ Superhuman As a startup, moving quickly is a top priority for us and we just needed to get our tax return done. After we uploaded our docs, we got our tax return in 3 days! E-filing was confirmed by Day 4. Super responsive and helpful!Casey McKerchie
VP, Operations of Calm.com Avochato has been growing rapidly in the past year – in fact, too quickly for us to keep up with books, taxes, and budgeting for growth. Partnering with Kruze Consulting has been fantastic to manage, track, and analyze our finances while we continue focusing on building our customer base. Kruze’s team knows what startups need.Alex De Simone
CEO @ Avochato
Everybody, go to Kruze Consulting. They do a great job. I personally can tell you, they've done a great job for our companies, including Calm.com. I'm sure they’ll do a great job for you.Jason Calacanis
Angel investor
View all testimonials OUR CLIENTS GRADUATE FROM TOP ACCELERATOR PROGRAMS INCLUDING OUR CORE ACCOUNTING AND CONSULTING TEAM When you work with Kruze, you’ll get a US-based account manager with an average of over 10 years of experience. And our in-house tax team is there to when you need us - not just on April 15th. We think we’ve got the preeminent accounting consulting and finance advisory firm servicing early-stage companies. Talk to us to see our outsourced CFO, controller and accounting team is right for you!VANESSA KRUZE, CPA
FOUNDER & CEO
Deloitte Alum
Former Startup Controller Lover of bad reality TVSCOTT ORN
CHIEF OPERATING OFFICER, CFAKellogg MBA
Former VC Partner and Investment BankerEspresso junkie
BILL HOLLOWSKY, CPA
VP OF ACCOUNTING SERVICES University of Maryland CPA. KPMG and Oracle alumnus. I've lived in three countries, 10 states and the District of Columbia. Loves cooking, swimming, scuba diving and yogaWILL DAVIS, CPA
TAX DIRECTOR
Walsh University and Capital University Law School He worked for publicly traded companies and private equity companies Will is a licensed attorney in the State of Ohio, as well as a Certified Public AccountantBLAKE RUTLEDGE
CFO
Chartered Accountant, ANZ, University of Technology Sydney Corporate FP&A specialistGardening rookie
HEALY JONES
VP OF FP&A
Dartmouth, Wharton
Atlas Venture, Summit Partners, SunrunPizza lover
JIM GELLAS, CPA
VP OF FINANCE
USC MBA (go Trojans!) Former North American Head of Finance @ Xero, Former Corp. Controller @ NASDAQ listed company I've climbed to the top of Mt. OlympusMATT ZISER
VP OF BUSINESS OPERATIONS JD-MBA from Kellogg/Northwestern and a BA from UC Berkeley Matt touches on over 15 years of operational, strategic, and general management experience His favorite quote: "Attitude is a little thing that makes a big difference." - Winston ChurchillALEX JANECK
HEAD OF ONBOARDING & SALES OPERATIONSClemson University
William Blair Investment Banking, Former Transaction Advisory ServicesConsultant
Avid triathlete, golfer and travel aficionado. Loves the NBA and goodcoffee!
KEVIN HOUK
MCP/BPO DIRECTOR
Gonzaga University
Former Startup ControllerTravel aficionado
Meet our Startup CFOs and CPAs FIND AN OUTSOURCED CFO FOR YOUR STARTUP Kruze is more than just an accounting consulting firm. We have helped hundreds of fast-growing companies find strategic, part-time CFO help, and we have a network of finance professionals that we can refer into your company. And, once we are comfortable with a CFO’s qualifications and experience, we add the “Kruze Certified”designation!
Looking for an outsourced CFO for your startup? Check out our startupCFO network today!
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YOUR SUBMISSION HAS BEEN RECEIVED. A MEMBER OF OUR STAFF WILL CONTACT YOU SHORTLY.ABOUT US
A CPA FIRM SPECIALIZED IN STARTUP ACCOUNTING & FINANCE Startups are our niche, and our passion. Our clients have raised over $4.5 billion in venture capital financing. We are one of only a few outsourced accounting firms that specialize in funded early-stage companies - we only offer financial and tax services to fast growing startups in the Seed, Series A, Series B and Series C stages. THE RIGHT ACCOUNTING PARTNER FOR YOUR STARTUP’S NEXT ROUND We know how to de-risk your startup’s next venture capital round. Our team makes sure you are ready to fly through your next VC’s accounting, HR and tax due diligence. And when you use us as your bookkeeper, we set up and keep up-to-date a due diligence folder so you can get that next round of fundraising. A LEADER IN CLOUD ACCOUNTING SOFTWARE Our practice is built on best of breed cloud accounting software like QuickBooks, Xero, Netsuite, Gusto, Zenefits, Expensify, Avalara, Brex iand Bill.com. Technology makes us more efficient, saving our clients money and letting us offer higher value services like FP&A modeling, 409A valuation and venture debt consulting. Startups deserve to work with CPAs using modern software. TRUSTED BY TOP VENTURE INVESTORS Top angel investors and VCs refer Kruze because they trust us to give the right advice. Our clients are portfolio companies of top technology and Silicon Valley investors, including Y-Combinator, Kleiner, Sequoia, Khsola, Launch, Techstars and more. With us, your books and taxes are in order when it’s time to raise another round of venture financing. WHAT TYPES OF STARTUPS DOES KRUZE CONSULTING USUALLY WORK WITH? Kruze Consulting works with a variety of funded Delaware C-Corps, but the majority of our companies have secured Seed, Series A, Series B and Series C. We look to partner with our clients, going beyond the typical outsourced accounting relationship and seeking to provide a higher level advisory role. We feel honored to be a part of making the world a better place, even if it’s one debit and credit at a time. ACCOUNTING, FINANCE, TAXES, & PAYROLL ALL IN ONE SOLUTION Startup CFO services , startup accounting and bookkeeping services, startup annual taxes, expense reports, payroll, benefits: we've got you covered. Our software provides custom tailored dashboards that can be provided weekly or monthly, depending on your preference and plan. Founders are often so busy building their company that they don’t have time to take care of their finances. Traditionally, these companies have had to work with a basket of people to get their work done, including bookkeepers, accountants, AP clerks, CFOs, consultants, and tax accountants. At Kruze Consulting, our founders have one point person, saving time and money. KRUZE CONSULTING’S VALUES We are privileged to serve so many exciting, early-stage clients. As accountants and advisors to these high-growth companies, we need to share values such as innovation and kaizen - while staying true to the standards of the accounting profession. We hope that Kruze Consulting’s values align with your company’s, and look forward to collaborating with you during your entrepreneurialjourney!
KAIZEN
We promote the continuous improvement of our teammates, our clients,and our firm.
INTEGRITY
We conduct our work with openness, honesty, and integrity.INNOVATION
We seek to overcome challenges through unique and innovativesolutions.
INTUITIVE
We seek to establish processes and systems that are clean, intuitive, nimble, and scalable. COMMUNICATION & COLLABORATION We communicate and collaborate with our teammates and clients in a respectful and clear way, while not forgetting to have some fun alongthe way.
DATA DRIVEN QUALITY
We use data to improve our client experience, measuring our accuracy, timeliness, customer satisfaction and more. ENABLING CUSTOMER GREATNESS We care deeply about our startup clients, acting as trusted advisors and helping them change the world.OUR LOCATIONS
KRUZE IS A US FOCUSED, NATIONAL ACCOUNTING CONSULTING FIRM. OUR ACCOUNTANTS SERVE STARTUPS ALL OVER THE US, WITH OFFICES IN AUSTIN, SAN FRANCISCO, SILICON VALLEY (SAN JOSE), LOS ANGELES (SANTA MONICA)AND NEW YORK CITY.
SANTA MONICA
1515 7th Street #363 Santa Monica, CA 90401(424) 499-0491
SAN JOSE
75 East Santa Clara St San Jose, CA 95113(408) 668-2927
SAN FRANCISCO
600 California St. 12th Floor San Francisco, CA, 94108(415) 598-0419
NEW YORK
145 W. 30th Street FL 7 New York, NY 10001(518) 360-1948
AUSTIN
10900 Research Blvd Ste 160c-3024 Austin, TX 78759(737) 234-6338
(415) 598-0419
KRUZE CONSULTING IN THE NEWSNews
Kruze Blog
SCOTT ORN ON THE THIS WEEK IN STARTUPSPODCAST
Recently, Kruze Consulting’s COO, Scott Orn, was invited to be a guest on Jason Calacanis’ highly-ranked This Week In Startups Podcast. Scott participated in a four-part series entitled “Startups Finance Basics”. In the series, they discuss how to ace due diligence, startup taxes, and filings including information on the Paycheck Protection Program or PPP loan, as well as the 5 things you need to scale your startup.February 22, 2021
News
Associated Press
SAVED BY ONLINE LENDERS, BUSINESSES SAY THEY’LL BORROW AGAIN When some small business clients of Kruze Consulting ran into roadblocks at their banks, the accounting firm recommended they try online lenders. All those clients got their loans and had goodservice.
May 25, 2021
News
Accounting Today
PRACTICE PROFILE: AFTER THE GOLD RUSH A year later, Kruze Consulting, led by vice president of financial planning and analysis Healy Jones (who worked alonside Orn in investment banking in the 1990s), is digging through the financial data of its clients — both those that opted into the PPP and those that didn’t — to offer insight about the agility of startup companies and how Kruze can better serve them going forward.May 28, 2021
News
Bloomberg Law
HOW GOODWIN’S BIG BET ON TECH ‘CONVERGENCE’ PUSHED UP REVENUE A 2019 report from startup consultancy Kruze Consulting showed Goodwin held 11% of startup client market share, ranking it in the top five law firms for emerging companies.March 25, 2021
News
Crunchbase News
WHAT BIDEN’S REPORTED CAPITAL GAINS TAX HIKE COULD MEAN FOR STARTUPEMPLOYEES
According to Vanessa Kruze, CEO and founder of Kruze Consulting, a capital gains tax hike could spark a “flurry of stock sales as startup founders and employees sell their stock prior to the new tax rates in order to avoid higher capital gains taxation.”April 23, 2021
News
Forbes
HOW TO RAISE VENTURE CAPITAL REMOTELY According to the PitchBook-NVCA Venture Monitor report, the activity for venture capital fundraising was robust during the first quarter. “We’ve seen about half a dozen of our clients raise money in the past couple of weeks,” said Healy Jones, who is the VP of FP&A atKruze Consulting.
April 17, 2020
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Inc. 5000
KRUZE CONSULTING NAMED TO INC 5000 FASTEST GROWING PRIVATE COMPANIES For the second year in a row, Kruze Consulting has been named one of the fastest growing private companies in the US. We are #710 for 2019, with 617% 3-year revenue growth. Additionally, Inc says that Kruze is the 28th fastest growing private financial service company in the US, and the 38th fastest growing company in the San Francisco Bay Area.January 01, 2019
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San Francisco Business Times KRUZE CONSULTING NAMED AS ONE OF THE BAY AREA FASTEST GROWING PRIVATECOMPANIES
Just like several of our clients, Kruze Consulting is named as one of the fastest-growing private companies in the San Francisco Bay Area. Check out this year’s winners and see the locations of the fastest-growing private companies in the San Francisco Bay Area at aglance on the map.
October 21, 2019
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San Francisco Business Times KRUZE CONSULTING NAMED AS ONE OF THE BAY AREA FASTEST GROWING PRIVATECOMPANIES
Kruze named one of the most influential women-owned businesses headquartered in the Bay Area, which is defined as Alameda, Contra Costa, Marin, San Francisco, and San Mateo counties.September 27, 2019
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VANESSA KRUZE
CPA Kruze Consulting Be ready for VC due diligence Our clients raise over $1B a year in funding. Find out why Kruze clients are so successful raising venture capital.Talk now!
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