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ISBA | ABOUT US
ISBA is the only body in the UK that enables advertisers to understand their industry and shape its future because it brings together a powerful community of marketers with common interests, empowers decision-making with knowledge and insight and gives a single voice to PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY 4 ISBA programmatic supply chain transparency study Introduction – PwC PwC's Marketing & Media Assurance team is a neutral independentparty committed
PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY The advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and carried out by PwC, marks the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system - have been mapped from end-to-end, anywhere in the world.ISBA | MEMBERSHIP
ISBA provides advice, guidance, and leadership on the issues that matter, as well as access to a community of marketers and procurement leaders who share your challenges. Our outlook is global – we work with members and bodies worldwide to ensure that the UK is a leader in setting industry standards. The more advertisers that are members of ISBA | TV ADVERTISING: EVOLVING THE MODEL TV advertising: Evolving the model - Executive Summary. 13 May 2021. The report was commissioned by ISBA following a mandate from our Council to play a proactive role in shaping a vibrant and sustainable media landscape post-COVID-19 in the interest of advertisers. In 2020 ISBA assembled a Broadcast Task Force, comprising senior members with ISBA | EBIQUITY/FIRMDECISIONS & ISBA’S NEW PARTNERSHIP We're delighted that ISBA's partnership with Ebiquity & FirmDecisions will continue for 2020 across a number of key areas. The first piece of work to emerge is a new Guide to Agency Contract Compliance Auditing created by FirmDecisions which, will help guide ISBA members with ever stringent corporate governance of agency contracts.. Ebiquity & FirmDecisions are also developing agile webinarsISBA | SEP 2020
ISBA, the IPA and APA have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the COVID-19 pandemic is still at large.CONTRACT TEMPLATES
Contract templates. 17 resources. Working with legal advisors we have created a range of templates for marketers to use when forming contractual relationships with third parties. ISBA | THE 'ALL IN' CENSUS LAUNCH The 'All In' Census Launch. This is our campaign, in partnership with the Advertising Association and the IPA, to help build back a better, inclusive industry for all. Today is the day we are asking you all to complete the All In Census. The Census is, for the first time, asking all those involved in advertising and marketing in the UK how they ISBAMEMBER PORTALABOUTANNUAL CONFERENCEKNOWLEDGENEWSCONTACT US ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | ABOUT US
ISBA is the only body in the UK that enables advertisers to understand their industry and shape its future because it brings together a powerful community of marketers with common interests, empowers decision-making with knowledge and insight and gives a single voice to PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY 4 ISBA programmatic supply chain transparency study Introduction – PwC PwC's Marketing & Media Assurance team is a neutral independentparty committed
PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY The advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and carried out by PwC, marks the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system - have been mapped from end-to-end, anywhere in the world.ISBA | MEMBERSHIP
ISBA provides advice, guidance, and leadership on the issues that matter, as well as access to a community of marketers and procurement leaders who share your challenges. Our outlook is global – we work with members and bodies worldwide to ensure that the UK is a leader in setting industry standards. The more advertisers that are members of ISBA | TV ADVERTISING: EVOLVING THE MODEL TV advertising: Evolving the model - Executive Summary. 13 May 2021. The report was commissioned by ISBA following a mandate from our Council to play a proactive role in shaping a vibrant and sustainable media landscape post-COVID-19 in the interest of advertisers. In 2020 ISBA assembled a Broadcast Task Force, comprising senior members with ISBA | EBIQUITY/FIRMDECISIONS & ISBA’S NEW PARTNERSHIP We're delighted that ISBA's partnership with Ebiquity & FirmDecisions will continue for 2020 across a number of key areas. The first piece of work to emerge is a new Guide to Agency Contract Compliance Auditing created by FirmDecisions which, will help guide ISBA members with ever stringent corporate governance of agency contracts.. Ebiquity & FirmDecisions are also developing agile webinarsISBA | SEP 2020
ISBA, the IPA and APA have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the COVID-19 pandemic is still at large.CONTRACT TEMPLATES
Contract templates. 17 resources. Working with legal advisors we have created a range of templates for marketers to use when forming contractual relationships with third parties. ISBA | THE 'ALL IN' CENSUS LAUNCH The 'All In' Census Launch. This is our campaign, in partnership with the Advertising Association and the IPA, to help build back a better, inclusive industry for all. Today is the day we are asking you all to complete the All In Census. The Census is, for the first time, asking all those involved in advertising and marketing in the UK how theyISBA
ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | CONTACT US
Email abig@isba.org.uk or call Abi on 07917 048835. How can I find out more about speaker or sponsorship opportunities? Please email elvirab@isba.org.uk. I am a provider of services to brands, how do I join the Partnership Programme? Please email markw@isba.org.uk. Who do I speak to about becoming a supplier to ISBA? ISBA | TV ADVERTISING: EVOLVING THE MODEL TV advertising: Evolving the model - Executive Summary. 13 May 2021. The report was commissioned by ISBA following a mandate from our Council to play a proactive role in shaping a vibrant and sustainable media landscape post-COVID-19 in the interest of advertisers. In 2020 ISBA assembled a Broadcast Task Force, comprising senior members with ISBA | ISBA'S PRESIDENT'S SPEECH 2021 A year into his tenure as ISBA President, Peter Duffy, CEO Moneysupermarket.com will share his reflections on the role so far. During the webinar Peter will discuss how ISBA has performed against its priorities, the key projects he thinks are making a real difference to the industry and his goals for his second year asPresident.
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ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | BUILDING AN EFFECTIVENESS CULTURE TO MANAGE UNCERTAINTY Building an effectiveness culture to manage uncertainty. In partnership with. Ekimetrics. 11 May 2021. Data science consultancy and ISBA partners, Ekimetrics, presented in a webinar alongside the world’s biggest hospitality brand, Accor. The presentation demonstrated how they had used multi-scenario planning to help Accor to navigate 2020 and ISBA | COOKIELESS FUTURE SESSION: PART 11 WITH PRAM Third-party cookies are being demised. This is impacting the entire digital marketing and advertising ecosystem, affecting audience targeting, tracking, measurement and attribution. ISBA | HOW EFFECTIVE IS OUR INDUSTRY? IPA AND ISBA TO The IPA, supported by ISBA, are to benchmark the effectiveness culture of agencies and brands through an inaugural Marketing Effectiveness Culture Monitor with the aim of boosting the industry’s commercial effectiveness and the work it produces. ISBA | PODCAST: TIME FOR A RESET A year on from TFAR Episode 5 about the ISBA Programmatic Report, ISBA partners Control v Exposed decided to regroup and discuss what has changed in the programmatic landscape, since this ground breaking report. Paul Frampton, President of Control v Exposed chairs a panel of industry experts including Steve Chester, Director of Media at ISBA, Oliver Whitten Chief Operating Officer at AdForm ISBA | PROJECT ORIGIN VALIDATING WFA CROSS MEDIA Project Origin is now well into its second phase, validating the WFA cross media measurement framework with a view to being one of the first global implementations. The UK work follows the WFA industry peer review earlier this summer. Working with a range of advertisers, publishers and platforms Origin is developing standards and governancefor
ISBAMEMBER PORTALABOUTANNUAL CONFERENCEKNOWLEDGENEWSCONTACT US ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | ABOUT US
ISBA is the only body in the UK that enables advertisers to understand their industry and shape its future because it brings together a powerful community of marketers with common interests, empowers decision-making with knowledge and insight and gives a single voice toISBA | CONTACT US
Email abig@isba.org.uk or call Abi on 07917 048835. How can I find out more about speaker or sponsorship opportunities? Please email elvirab@isba.org.uk. I am a provider of services to brands, how do I join the Partnership Programme? Please email markw@isba.org.uk. Who do I speak to about becoming a supplier to ISBA? PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY 4 ISBA programmatic supply chain transparency study Introduction – PwC PwC's Marketing & Media Assurance team is a neutral independentparty committed
PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY The advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and carried out by PwC, marks the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system - have been mapped from end-to-end, anywhere in the world.ISBA | SEP 2020
ISBA, the IPA and APA have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the COVID-19 pandemic is still at large.ISBA | ALCHEMISTS
Alchemists is a Marketing Advisory Partner for brands who need to maximise the value of their Marketing investments. We are experts in optimising agency and production ecosystems, commercials and relationships. We help our clients to optimise agency budgets, break down silos and ultimately grow brand equity. We pride ourselves in operating in an environment free of any vested interests becauseISBA | TEADS
Teads, the Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.9 billion people every month. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market. Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfullyCONTRACT TEMPLATES
Contract templates. 17 resources. Working with legal advisors we have created a range of templates for marketers to use when forming contractual relationships with third parties. ISBA | THE ADGREEN LEVY Curbing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. AdGreen, the Advertising Association initiative, unites the advertising industry to eliminate the negative environmental impacts of production, enabling the community to measure and understand waste and carbon impacts, empowering them to act for zero waste / zero carbon. ISBAMEMBER PORTALABOUTANNUAL CONFERENCEKNOWLEDGENEWSCONTACT US ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | ABOUT US
ISBA is the only body in the UK that enables advertisers to understand their industry and shape its future because it brings together a powerful community of marketers with common interests, empowers decision-making with knowledge and insight and gives a single voice toISBA | CONTACT US
Email abig@isba.org.uk or call Abi on 07917 048835. How can I find out more about speaker or sponsorship opportunities? Please email elvirab@isba.org.uk. I am a provider of services to brands, how do I join the Partnership Programme? Please email markw@isba.org.uk. Who do I speak to about becoming a supplier to ISBA? PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY 4 ISBA programmatic supply chain transparency study Introduction – PwC PwC's Marketing & Media Assurance team is a neutral independentparty committed
PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY The advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and carried out by PwC, marks the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system - have been mapped from end-to-end, anywhere in the world.ISBA | SEP 2020
ISBA, the IPA and APA have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the COVID-19 pandemic is still at large.ISBA | ALCHEMISTS
Alchemists is a Marketing Advisory Partner for brands who need to maximise the value of their Marketing investments. We are experts in optimising agency and production ecosystems, commercials and relationships. We help our clients to optimise agency budgets, break down silos and ultimately grow brand equity. We pride ourselves in operating in an environment free of any vested interests becauseISBA | TEADS
Teads, the Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.9 billion people every month. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market. Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfullyCONTRACT TEMPLATES
Contract templates. 17 resources. Working with legal advisors we have created a range of templates for marketers to use when forming contractual relationships with third parties. ISBA | THE ADGREEN LEVY Curbing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. AdGreen, the Advertising Association initiative, unites the advertising industry to eliminate the negative environmental impacts of production, enabling the community to measure and understand waste and carbon impacts, empowering them to act for zero waste / zero carbon. ISBA | ISBA'S PRESIDENT'S SPEECH 2021 A year into his tenure as ISBA President, Peter Duffy, CEO Moneysupermarket.com will share his reflections on the role so far. During the webinar Peter will discuss how ISBA has performed against its priorities, the key projects he thinks are making a real difference to the industry and his goals for his second year asPresident.
ISBA | TV ADVERTISING: EVOLVING THE MODEL TV advertising: Evolving the model - Executive Summary. 13 May 2021. The report was commissioned by ISBA following a mandate from our Council to play a proactive role in shaping a vibrant and sustainable media landscape post-COVID-19 in the interest of advertisers. In 2020 ISBA assembled a Broadcast Task Force, comprising senior members with ISBA | COMPAG MARCH 2021 RECORDING COMPAG March 2021 Recording. By. ISBA. 24 Mar 2021. For this session, we discussed what we’ve learnt from pitching in 2020 and what may become best practice in 2021 and beyond. We were joined by our partners from The Observatory, MediaSense, and Alchemists who shared their respective thoughts on Creative, Media, and Commercialevaluation.
ISBA | HOW EFFECTIVE IS OUR INDUSTRY? IPA AND ISBA TO The IPA, supported by ISBA, are to benchmark the effectiveness culture of agencies and brands through an inaugural Marketing Effectiveness Culture Monitor with the aim of boosting the industry’s commercial effectiveness and the work it produces. ISBA | PODCAST: TIME FOR A RESET A year on from TFAR Episode 5 about the ISBA Programmatic Report, ISBA partners Control v Exposed decided to regroup and discuss what has changed in the programmatic landscape, since this ground breaking report. Paul Frampton, President of Control v Exposed chairs a panel of industry experts including Steve Chester, Director of Media at ISBA, Oliver Whitten Chief Operating Officer at AdFormMEDIA | ISBA
Media. 45 resources. As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues. What isEconometrics?
ISBA | AGENCY-CLIENT RELATIONSHIP EVALUATION GUIDE ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
CONTRACT TEMPLATES
Contract templates. 17 resources. Working with legal advisors we have created a range of templates for marketers to use when forming contractual relationships with third parties.AGENCY MANAGEMENT
Agency management. 45 resources. The latest guidance, news and updates designed to help members get the most out of their marketing communications agency relationships. ISBA | WHY DO SOME AGENCY: CLIENT RELATIONSHIPS FAIL? 23 Mar 2021. Client: Agency relationships can breakdown for many reasons. Different personnel, scope change, new business environment, new company direction can all work to destabilise the relationship on either side. ISBA partners Aprais have created this guide to help brands identify what a failing relationship looks like, the mainchallenges
ISBAMEMBER PORTALABOUTANNUAL CONFERENCEKNOWLEDGENEWSCONTACT US ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | ABOUT US
ISBA is the only body in the UK that enables advertisers to understand their industry and shape its future because it brings together a powerful community of marketers with common interests, empowers decision-making with knowledge and insight and gives a single voice toISBA | CONTACT US
Member queries. If you are member who needs advice or guidance please email JaneP@isba.org.uk.. If you are interested in becoming a member. Please email EmmaS@isba.org.uk.We recommend you read this section of the site first.. Press enquiries PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY The advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and carried out by PwC, marks the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system - have been mapped from end-to-end, anywhere in the world. ISBA | EBIQUITY/FIRMDECISIONS & ISBA’S NEW PARTNERSHIP We're delighted that ISBA's partnership with Ebiquity & FirmDecisions will continue for 2020 across a number of key areas. The first piece of work to emerge is a new Guide to Agency Contract Compliance Auditing created by FirmDecisions which, will help guide ISBA members with ever stringent corporate governance of agency contracts.. Ebiquity & FirmDecisions are also developing agile webinarsISBA | SEP 2020
ISBA, the IPA and APA have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the COVID-19 pandemic is still at large. PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY 4 ISBA programmatic supply chain transparency study Introduction – PwC PwC's Marketing & Media Assurance team is a neutral independentparty committed
AGENCY MANAGEMENT
The latest guidance, news and updates designed to help members get the most out of their marketing communications agency relationships.CONTRACT TEMPLATES
ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | VERSION TWO OF THE MEDIA SERVICES FRAMEWORK LAUNCHED Almost two years since ISBA launched its industry-changing Media Services Framework they have today released version two. The document represents an updated position from the set of terms published inApril 2016.
ISBAMEMBER PORTALABOUTANNUAL CONFERENCEKNOWLEDGENEWSCONTACT US ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | ABOUT US
ISBA is the only body in the UK that enables advertisers to understand their industry and shape its future because it brings together a powerful community of marketers with common interests, empowers decision-making with knowledge and insight and gives a single voice toISBA | CONTACT US
Email abig@isba.org.uk or call Abi on 07917 048835. How can I find out more about speaker or sponsorship opportunities? Please email elvirab@isba.org.uk. I am a provider of services to brands, how do I join the Partnership Programme? Please email markw@isba.org.uk. Who do I speak to about becoming a supplier to ISBA? PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY The advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and carried out by PwC, marks the first time that programmatic advertising supply chains – the way in which advertisers and publishers are served by the programmatic ad delivery system - have been mapped from end-to-end, anywhere in the world. ISBA | EBIQUITY/FIRMDECISIONS & ISBA’S NEW PARTNERSHIP We're delighted that ISBA's partnership with Ebiquity & FirmDecisions will continue for 2020 across a number of key areas. The first piece of work to emerge is a new Guide to Agency Contract Compliance Auditing created by FirmDecisions which, will help guide ISBA members with ever stringent corporate governance of agency contracts.. Ebiquity & FirmDecisions are also developing agile webinarsISBA | SEP 2020
ISBA, the IPA and APA have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the COVID-19 pandemic is still at large. PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY 4 ISBA programmatic supply chain transparency study Introduction – PwC PwC's Marketing & Media Assurance team is a neutral independentparty committed
AGENCY MANAGEMENT
Agency management. 45 resources. The latest guidance, news and updates designed to help members get the most out of their marketing communications agency relationships.CONTRACT TEMPLATES
Contract templates. 17 resources. Working with legal advisors we have created a range of templates for marketers to use when forming contractual relationships with third parties. ISBA | VERSION TWO OF THE MEDIA SERVICES FRAMEWORK LAUNCHED Almost two years since ISBA launched its industry-changing Media Services Framework they have today released version two. The document represents an updated position from the set of terms published inApril 2016.
ISBA | MEMBER GROUPS Member groups are central to leading change in the industry. As a membership body, ISBA thrives on the collective involvement of its members and our member led Steering & ISBA | MANDATE FOR CHANGE First published on MediaTel. Phil Smith, director general at ISBA, discusses Enders Analysis' findings into the future of TV advertising and his trade body's ISBA | TV ADVERTISING: EVOLVING THE MODEL The report was commissioned by ISBA following a mandate from our Council to play a proactive role in shaping a vibrant and sustainable media landscape post-COVID-19 ISBA | ISBA HIRING HEAD OF PUBLIC POLICY Head of Public Policy. ISBA, the trade body representing UK brand advertisers, is recruiting for a new Head of Public Policy. ISBA enables advertisers to understand their industry and shape their future by bringing together a powerful community of marketers withcommon interests.
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As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues.SIGN IN | ISBA
ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement ofthe industry.
ISBA | COMPAG MARCH 2021 RECORDING For this session, we discussed what we’ve learnt from pitching in 2020 and what may become best practice in 2021 and beyond. We were joined by our partners from The Observatory, MediaSense, and Alchemists who shared their respective thoughts onISBA | ALCHEMISTS
Alchemists is a Marketing Advisory Partner for brands who need to maximise the value of their Marketing investments. We are experts in optimising agency and production ecosystems, commercials and relationships. We help our clients to optimise agency budgets, break down silos and ultimately grow brand equity. We pride ourselves in operating in an environment free of any vested interests because ISBA | BUILDING AN EFFECTIVENESS CULTURE TO MANAGE UNCERTAINTY Data science consultancy and ISBA partners, Ekimetrics, presented in a webinar alongside the world’s biggest hospitality brand, Accor. The presentation demonstrated how they had used multi-scenario planning to help Accor to navigate 2020 and continue to market profitably in one of the worst affected industries. ISBA | VERSION TWO OF THE MEDIA SERVICES FRAMEWORK LAUNCHED Almost two years since ISBA launched its industry-changing Media Services Framework they have today released version two. The document represents an updated position from the set of terms published inApril 2016.
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