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INFLUENCE & CO.
Influence & Co.'s 10 years of content marketing and media relations experience that enables you to reach and engage your audience at each stage of the buyer's journey and generate results for your business. “Influence & Co. is one of the best marketing partners I have ever worked with! They have helped us build such a robust content marketingWHITEPAPER SERVICES
Choose Your Priority Goal. Whitepapers and other types of long-form content, such as e-books, are key to converting passive website traffic into marketing qualified leads and highlighting your industry expertise. To help us create custom, results-oriented solutions for our clients, we bring together our service offerings in specificpackages.
5 EDITING TOOLS TO HELP YOU CREATE BETTER CONTENT Paste your content into the app, and Hemingway Editor’s color-coded highlighting shows you where you can improve. Highlighting problems from hard-to-read sentences and passive voice to basic grammar and spelling mistakes, this tool gives you a great place to start your editing. 2. Proofread Bot. Proofread Bot offers both free and premium 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in CONTENT MARKETING ROI: HOW TO BALANCE QUANTITATIVE AND Originally published Sept. 26, 2018. Updated April 14, 2020. People are always looking for ways to evaluate and measure the success of their content marketing program. It’s a conversation we have with our prospects and clients on a regular basis, and in those conversations, two alternate viewpoints often drive the discussion: HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO USE FACEBOOK EFFECTIVELY IN YOUR MARKETING STRATEGY 2. Share content worth sharing. Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting a certain number of times each day, and put more thought into the variety of content your audience wouldlove to
THE SUNK COST FALLACY AND WHY MARKETERS ARE GETTING DUPED In fact, 90 percent of marketers use content marketing, and 60 percent of marketers plan to increase the amount they allocate to content marketing. But before you begin producing content, you have to develop a content strategy that aligns with your company’s specific goals and needs. Here’s how to kick-start that process: 1. Define your YOUR CEO IS THE KEY TO SUCCESSFUL BRAND MANAGEMENT Your CEO’s personal brand reflects your company’s values and lends credibility to everyone else on the executive team. CEO brand management can benefit the entire company in a few key ways: Educate from the C-suite down. An executive branding strategy creates educational opportunities for the entire team, which is crucial forlong-term growth.
3 REASONS PEOPLE AREN’T READING (OR RESPONDING TO) YOUR EMAILS And a lot of my work is done through email. As the first touchpoint for people who are considering working with your company, you need to educate and guide leads through the process. If your emails aren’t getting read or getting the response rates you need, here are a few things that might be going wrong: 1. You're not persistent enough.INFLUENCE & CO.
Influence & Co.'s 10 years of content marketing and media relations experience that enables you to reach and engage your audience at each stage of the buyer's journey and generate results for your business. “Influence & Co. is one of the best marketing partners I have ever worked with! They have helped us build such a robust content marketingWHITEPAPER SERVICES
Choose Your Priority Goal. Whitepapers and other types of long-form content, such as e-books, are key to converting passive website traffic into marketing qualified leads and highlighting your industry expertise. To help us create custom, results-oriented solutions for our clients, we bring together our service offerings in specificpackages.
5 EDITING TOOLS TO HELP YOU CREATE BETTER CONTENT Paste your content into the app, and Hemingway Editor’s color-coded highlighting shows you where you can improve. Highlighting problems from hard-to-read sentences and passive voice to basic grammar and spelling mistakes, this tool gives you a great place to start your editing. 2. Proofread Bot. Proofread Bot offers both free and premium 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in CONTENT MARKETING ROI: HOW TO BALANCE QUANTITATIVE AND Originally published Sept. 26, 2018. Updated April 14, 2020. People are always looking for ways to evaluate and measure the success of their content marketing program. It’s a conversation we have with our prospects and clients on a regular basis, and in those conversations, two alternate viewpoints often drive the discussion: HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO USE FACEBOOK EFFECTIVELY IN YOUR MARKETING STRATEGY 2. Share content worth sharing. Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting a certain number of times each day, and put more thought into the variety of content your audience wouldlove to
THE SUNK COST FALLACY AND WHY MARKETERS ARE GETTING DUPED In fact, 90 percent of marketers use content marketing, and 60 percent of marketers plan to increase the amount they allocate to content marketing. But before you begin producing content, you have to develop a content strategy that aligns with your company’s specific goals and needs. Here’s how to kick-start that process: 1. Define your YOUR CEO IS THE KEY TO SUCCESSFUL BRAND MANAGEMENT Your CEO’s personal brand reflects your company’s values and lends credibility to everyone else on the executive team. CEO brand management can benefit the entire company in a few key ways: Educate from the C-suite down. An executive branding strategy creates educational opportunities for the entire team, which is crucial forlong-term growth.
3 REASONS PEOPLE AREN’T READING (OR RESPONDING TO) YOUR EMAILS And a lot of my work is done through email. As the first touchpoint for people who are considering working with your company, you need to educate and guide leads through the process. If your emails aren’t getting read or getting the response rates you need, here are a few things that might be going wrong: 1. You're not persistent enough. CONTENT MARKETING SERVICES Influence & Co.’s content marketing services range from content strategy and creation to guest posting, PR, distribution, and more. Our custom software, expert teams, and 1,500+ publication relationships make it easy for your brand to create, publish, and amplify content that works. 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in light of COVID A STEP-BY-STEP GUIDE TO CREATING CAPTIVATING CONTENT This post was created as a two-part series. Check out Part 1: Your Content Is Boring — Here’s How to Save It. Creating share-worthy brand content isn’t easy. The tone must be spot-on, and it should encourage the audience to accept the brand as a credible, knowledgeable source. Great writing alone won’t make your contentstand out.
HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO CREATE A CONTENT STRATEGY THAT WORKS 7 Steps to Creating a Content Strategy That Works for Your Company. 1. Document your overall mission and your “why.”. A content strategy shouldn’t just be a document you throw at your marketing team because “everyone’s doing it.”. It needs a purpose — and the more specific, the better. JOURNALISTS: THE SECRET WEAPON FOR YOUR CONTENT MARKETING TEAM Here are 10 key skills that make journalists strong assets for your content marketing team: 1. Objectivity: Just as journalists are trained to keep personal opinions and biases from seeping into their reporting, content marketers need to maintain a non-promotional stance to earn readers’ trust. 4 EXAMPLES OF GREAT CONTENT MARKETING IN THE ENERGY SECTOR Content We Love. Stream Energy's short-and-sweet content provides its audience with sound advice in quick, easy-to-digest posts. " Six Ways to Keep Your Energy Resolutions in 2020 " is an example of timely content marketing that's informative and provides value to 3 PAINFULLY EASY WAYS TO STAY TOP OF MIND WITH CLIENTS AND 3. Update your picture. Choose a fun photo, but, most importantly, make sure it’s quality. The dark suit or cellphone on your ear is outdated. Just don’t go overboard; you’re still a professional, after all. 4. Don’t be wary of strangers. While you can deny spam requests, it’s a good idea to keep an open mind. WHAT 4 MILLION+ ARTICLES REVEALED ABOUT CONTENT LENGTH AND The Relationship Between Word Count and Content Performance. After looking at the average word count of all 4 million published content pieces, we found the bar was set at right about 565 words. Then, we looked at content that had gotten at least 1,000 social shares and noticed that the average word count increased to nearly 800 words. 3 REASONS PEOPLE AREN’T READING (OR RESPONDING TO) YOUR EMAILS And a lot of my work is done through email. As the first touchpoint for people who are considering working with your company, you need to educate and guide leads through the process. If your emails aren’t getting read or getting the response rates you need, here are a few things that might be going wrong: 1. You're not persistent enough.INFLUENCE & CO.
Influence & Co.'s 10 years of content marketing and media relations experience that enables you to reach and engage your audience at each stage of the buyer's journey and generate results for your business. “Influence & Co. is one of the best marketing partners I have ever worked with! They have helped us build such a robust content marketing CONTENT MARKETING CASE STUDIES 2,834. We published 2,834 pieces of content for our clients last year alone, and we are not slowing down this year. This includes guest-contributed content, whitepapers, blog content, email content, and more. Our content marketing agency has helped hundreds of clients accomplish a wide variety of goals. Here's a look at a few casestudies that
PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. 57 MARKETING TERMS YOU NEED TO KNOW The stage in the marketing funnel where prospects have officially identified their problem and a need to solve it. 9. Outbound Marketing. A form of marketing focused on pushing a message out to an intended audience by, for example, attending conferences 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in CONTENT MARKETING ROI: HOW TO BALANCE QUANTITATIVE AND Originally published Sept. 26, 2018. Updated April 14, 2020. People are always looking for ways to evaluate and measure the success of their content marketing program. It’s a conversation we have with our prospects and clients on a regular basis, and in those conversations, two alternate viewpoints often drive the discussion: JOURNALISTS: THE SECRET WEAPON FOR YOUR CONTENT MARKETING TEAM Here are 10 key skills that make journalists strong assets for your content marketing team: 1. Objectivity: Just as journalists are trained to keep personal opinions and biases from seeping into their reporting, content marketers need to maintain a non-promotional stance to earn readers’ trust. WHY CORE VALUES ARE IMPORTANT AND HOW TO WRITE THEM Our company’s new core values are: 1. Create an autonomous, yet supportive, environment. 2. Evolve to deliver more value. 3. Treat others with trust and respect. Arriving at these three values took time and input from everyone on our team. 6 SIMPLE STEPS TO CRAFTING AN EFFECTIVE MISSION STATEMENT Ask each leadership team member to craft individual mission statements for the organization. Identify the key terms and themes, and use them to craft a version of the company mission statement. 5. Refine, refine, refine. Edit and edit again until everyone feels like you’ve got the perfect statement that speaks to your company’s purpose. 6. QUIZ: WHAT TYPE OF WRITER ARE YOU? (AND HOW TO MAKE IT A. It’s well organized, easy to understand, and educational. B. I’m a great storyteller. C. My sparkling personality, of course. If you are a minimalist (A), your prose is probably very easy to understand, but your readers may miss out on details that could have enriched your writing.INFLUENCE & CO.
Influence & Co.'s 10 years of content marketing and media relations experience that enables you to reach and engage your audience at each stage of the buyer's journey and generate results for your business. “Influence & Co. is one of the best marketing partners I have ever worked with! They have helped us build such a robust content marketing CONTENT MARKETING CASE STUDIES 2,834. We published 2,834 pieces of content for our clients last year alone, and we are not slowing down this year. This includes guest-contributed content, whitepapers, blog content, email content, and more. Our content marketing agency has helped hundreds of clients accomplish a wide variety of goals. Here's a look at a few casestudies that
PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. 57 MARKETING TERMS YOU NEED TO KNOW The stage in the marketing funnel where prospects have officially identified their problem and a need to solve it. 9. Outbound Marketing. A form of marketing focused on pushing a message out to an intended audience by, for example, attending conferences 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in CONTENT MARKETING ROI: HOW TO BALANCE QUANTITATIVE AND Originally published Sept. 26, 2018. Updated April 14, 2020. People are always looking for ways to evaluate and measure the success of their content marketing program. It’s a conversation we have with our prospects and clients on a regular basis, and in those conversations, two alternate viewpoints often drive the discussion: JOURNALISTS: THE SECRET WEAPON FOR YOUR CONTENT MARKETING TEAM Here are 10 key skills that make journalists strong assets for your content marketing team: 1. Objectivity: Just as journalists are trained to keep personal opinions and biases from seeping into their reporting, content marketers need to maintain a non-promotional stance to earn readers’ trust. WHY CORE VALUES ARE IMPORTANT AND HOW TO WRITE THEM Our company’s new core values are: 1. Create an autonomous, yet supportive, environment. 2. Evolve to deliver more value. 3. Treat others with trust and respect. Arriving at these three values took time and input from everyone on our team. 6 SIMPLE STEPS TO CRAFTING AN EFFECTIVE MISSION STATEMENT Ask each leadership team member to craft individual mission statements for the organization. Identify the key terms and themes, and use them to craft a version of the company mission statement. 5. Refine, refine, refine. Edit and edit again until everyone feels like you’ve got the perfect statement that speaks to your company’s purpose. 6. QUIZ: WHAT TYPE OF WRITER ARE YOU? (AND HOW TO MAKE IT A. It’s well organized, easy to understand, and educational. B. I’m a great storyteller. C. My sparkling personality, of course. If you are a minimalist (A), your prose is probably very easy to understand, but your readers may miss out on details that could have enriched your writing. CONTENT MARKETING SERVICES Influence & Co.’s content marketing services range from content strategy and creation to guest posting, PR, distribution, and more. Our custom software, expert teams, and 1,500+ publication relationships make it easy for your brand to create, publish, and amplify content that works. CONNECT WITH INFLUENCE & CO. Influence & Co.'s team of content marketing experts and custom proprietary software are fueling the marketing strategies of hundreds of companies in a variety of industries. Sign up for a free consultation to see how Influence & Co. can: Help your company establish industry influence through content. Drive measurable resultsfor your business.
CONTENT MARKETING SOFTWARE AND SERVICES Content Marketing Services and Software to Meet Your Goals. To streamline and complement Influence & Co.’s process for content creation, we’ve developed custom software, ICo. Core, that allows members of our team to do their jobs better. We not only use this proprietary software to strengthen our processes internally, butwe’re also
WORK AT INFLUENCE & CO. Our Core Values. At Influence & Co., our core values form the foundation on which we perform work and conduct ourselves every day. Treat Others. With Trust and Respect. Trust and respect are key to all relationships, including those with the folks you spend your workweek with. So this value is the foundation of our business and our companyculture.
PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in light of COVID 5 EDITING TOOLS TO HELP YOU CREATE BETTER CONTENT Paste your content into the app, and Hemingway Editor’s color-coded highlighting shows you where you can improve. Highlighting problems from hard-to-read sentences and passive voice to basic grammar and spelling mistakes, this tool gives you a great place to start your editing. 2. Proofread Bot. Proofread Bot offers both free and premium HOW TO PITCH YOUR CONTENT TO EDITORS: 5 ELEMENTS OF AN Guest-contributed content is a solid strategy that can help you work toward your content marketing goals.But if the editor never opens your pitch email, seeing those results will be impossible. So take this advice to heart to write truly engaging emails that motivate editors to click that “reply” button. 4 EXAMPLES OF GREAT CONTENT MARKETING IN THE ENERGY SECTOR Content We Love. Stream Energy's short-and-sweet content provides its audience with sound advice in quick, easy-to-digest posts. " Six Ways to Keep Your Energy Resolutions in 2020 " is an example of timely content marketing that's informative and provides value to HOW TO USE FACEBOOK EFFECTIVELY IN YOUR MARKETING STRATEGY 2. Share content worth sharing. Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting a certain number of times each day, and put more thought into the variety of content your audience wouldlove to
INFLUENCE & CO.
Influence & Co.'s 10 years of content marketing and media relations experience that enables you to reach and engage your audience at each stage of the buyer's journey and generate results for your business. “Influence & Co. is one of the best marketing partners I have ever worked with! They have helped us build such a robust content marketing CONTENT MARKETING SERVICES Influence & Co.’s content marketing services range from content strategy and creation to guest posting, PR, distribution, and more. Our custom software, expert teams, and 1,500+ publication relationships make it easy for your brand to create, publish, and amplify content that works. PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. CONTENT AMPLIFICATION SERVICES Content can be used to build a network of engaged followers on social media, fuel email nurture campaigns, populate your newsletter, arm your sales team with sales enablement materials, and expand your reach through targeted advertising campaigns. Our content amplification services include: Maximize your content's potential. 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in 7 FORMATS FOR CREATIVE CONTENT MARKETINGCREATIVE CONTENT IDEASCREATIVE CONTENT WRITERBLOG CONTENT WRITINGBOOK CONTENT FORMATCONTENT FORMAT EXAMPLESFREE BLOG CONTENT The tool allows people to tune in and engage with people all over the world on various discussions, debates, live workshops, and more, and that could be a great tool for video content as well. 4. Instagram. Brands are really getting creative with ways to engage their followers. American Express is a company with a strategy we love. HOW TO CREATE A CONTENT STRATEGY THAT WORKSHOW TO CREATE CONTENT FOR A WEBSITEHOW TO CREATE GOOD CONTENTHOW TO CREATE GREAT CONTENTHOW TO CREATE ONLINE CONTENTHOW TO MAKE CONTENTHOW TO MAKE GOOD CONTENT 7 Steps to Creating a Content Strategy That Works for Your Company. 1. Document your overall mission and your “why.”. A content strategy shouldn’t just be a document you throw at your marketing team because “everyone’s doing it.”. It needs a purpose — and the more specific, the better. HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO USE FACEBOOK EFFECTIVELY IN YOUR MARKETING STRATEGY 2. Share content worth sharing. Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting a certain number of times each day, and put more thought into the variety of content your audience wouldlove to
YOUR CEO IS THE KEY TO SUCCESSFUL BRAND MANAGEMENTIS BRANDING PART OF MARKETINGWHAT IS BRANDING A PRODUCTWHAT IS BRANDING IN MARKETING Your CEO’s personal brand reflects your company’s values and lends credibility to everyone else on the executive team. CEO brand management can benefit the entire company in a few key ways: Educate from the C-suite down. An executive branding strategy creates educational opportunities for the entire team, which is crucial forlong-term growth.
INFLUENCE & CO.
Influence & Co.'s 10 years of content marketing and media relations experience that enables you to reach and engage your audience at each stage of the buyer's journey and generate results for your business. “Influence & Co. is one of the best marketing partners I have ever worked with! They have helped us build such a robust content marketing CONTENT MARKETING SERVICES Influence & Co.’s content marketing services range from content strategy and creation to guest posting, PR, distribution, and more. Our custom software, expert teams, and 1,500+ publication relationships make it easy for your brand to create, publish, and amplify content that works. PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. CONTENT AMPLIFICATION SERVICES Content can be used to build a network of engaged followers on social media, fuel email nurture campaigns, populate your newsletter, arm your sales team with sales enablement materials, and expand your reach through targeted advertising campaigns. Our content amplification services include: Maximize your content's potential. 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in 7 FORMATS FOR CREATIVE CONTENT MARKETINGCREATIVE CONTENT IDEASCREATIVE CONTENT WRITERBLOG CONTENT WRITINGBOOK CONTENT FORMATCONTENT FORMAT EXAMPLESFREE BLOG CONTENT The tool allows people to tune in and engage with people all over the world on various discussions, debates, live workshops, and more, and that could be a great tool for video content as well. 4. Instagram. Brands are really getting creative with ways to engage their followers. American Express is a company with a strategy we love. HOW TO CREATE A CONTENT STRATEGY THAT WORKSHOW TO CREATE CONTENT FOR A WEBSITEHOW TO CREATE GOOD CONTENTHOW TO CREATE GREAT CONTENTHOW TO CREATE ONLINE CONTENTHOW TO MAKE CONTENTHOW TO MAKE GOOD CONTENT 7 Steps to Creating a Content Strategy That Works for Your Company. 1. Document your overall mission and your “why.”. A content strategy shouldn’t just be a document you throw at your marketing team because “everyone’s doing it.”. It needs a purpose — and the more specific, the better. HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO USE FACEBOOK EFFECTIVELY IN YOUR MARKETING STRATEGY 2. Share content worth sharing. Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting a certain number of times each day, and put more thought into the variety of content your audience wouldlove to
YOUR CEO IS THE KEY TO SUCCESSFUL BRAND MANAGEMENTIS BRANDING PART OF MARKETINGWHAT IS BRANDING A PRODUCTWHAT IS BRANDING IN MARKETING Your CEO’s personal brand reflects your company’s values and lends credibility to everyone else on the executive team. CEO brand management can benefit the entire company in a few key ways: Educate from the C-suite down. An executive branding strategy creates educational opportunities for the entire team, which is crucial forlong-term growth.
PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. CONNECT WITH INFLUENCE & CO. Influence & Co.'s team of content marketing experts and custom proprietary software are fueling the marketing strategies of hundreds of companies in a variety of industries. Sign up for a free consultation to see how Influence & Co. can: Help your company establish industry influence through content. Drive measurable resultsfor your business.
CONTENT MARKETING SOFTWARE AND SERVICES Content Marketing Services and Software to Meet Your Goals. To streamline and complement Influence & Co.’s process for content creation, we’ve developed custom software, ICo. Core, that allows members of our team to do their jobs better. We not only use this proprietary software to strengthen our processes internally, butwe’re also
CONTENT AMPLIFICATION SERVICES Content can be used to build a network of engaged followers on social media, fuel email nurture campaigns, populate your newsletter, arm your sales team with sales enablement materials, and expand your reach through targeted advertising campaigns. Our content amplification services include: Maximize your content's potential. LEAD GENERATION SERVICES It's our job to help you turn their expertise into content that builds trust with your audience members and converts them into leads. We do this by helping you identify key subject matter experts within your company and using our proven knowledge-sharing process to gather their unique insights. From there, we help you create engaging, relevant A STEP-BY-STEP GUIDE TO CREATING CAPTIVATING CONTENT This post was created as a two-part series. Check out Part 1: Your Content Is Boring — Here’s How to Save It. Creating share-worthy brand content isn’t easy. The tone must be spot-on, and it should encourage the audience to accept the brand as a credible, knowledgeable source. Great writing alone won’t make your contentstand out.
QUIZ: WHAT TYPE OF WRITER ARE YOU? (AND HOW TO MAKE IT A. It’s well organized, easy to understand, and educational. B. I’m a great storyteller. C. My sparkling personality, of course. If you are a minimalist (A), your prose is probably very easy to understand, but your readers may miss out on details that could have enriched your writing. HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO PITCH YOUR CONTENT TO EDITORS: 5 ELEMENTS OF AN Guest-contributed content is a solid strategy that can help you work toward your content marketing goals.But if the editor never opens your pitch email, seeing those results will be impossible. So take this advice to heart to write truly engaging emails that motivate editors to click that “reply” button. 3 REASONS PEOPLE AREN’T READING (OR RESPONDING TO) YOUR EMAILS And a lot of my work is done through email. As the first touchpoint for people who are considering working with your company, you need to educate and guide leads through the process. If your emails aren’t getting read or getting the response rates you need, here are a few things that might be going wrong: 1. You're not persistent enough.INFLUENCE & CO.
Influence & Co.'s 10 years of content marketing and media relations experience that enables you to reach and engage your audience at each stage of the buyer's journey and generate results for your business. “Influence & Co. is one of the best marketing partners I have ever worked with! They have helped us build such a robust content marketing CONTENT MARKETING SERVICES Influence & Co.’s content marketing services range from content strategy and creation to guest posting, PR, distribution, and more. Our custom software, expert teams, and 1,500+ publication relationships make it easy for your brand to create, publish, and amplify content that works. PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. CONTENT AMPLIFICATION SERVICES Content can be used to build a network of engaged followers on social media, fuel email nurture campaigns, populate your newsletter, arm your sales team with sales enablement materials, and expand your reach through targeted advertising campaigns. Our content amplification services include: Maximize your content's potential. 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in 7 FORMATS FOR CREATIVE CONTENT MARKETINGCREATIVE CONTENT IDEASCREATIVE CONTENT WRITERBLOG CONTENT WRITINGBOOK CONTENT FORMATCONTENT FORMAT EXAMPLESFREE BLOG CONTENT The tool allows people to tune in and engage with people all over the world on various discussions, debates, live workshops, and more, and that could be a great tool for video content as well. 4. Instagram. Brands are really getting creative with ways to engage their followers. American Express is a company with a strategy we love. HOW TO CREATE A CONTENT STRATEGY THAT WORKSHOW TO CREATE CONTENT FOR A WEBSITEHOW TO CREATE GOOD CONTENTHOW TO CREATE GREAT CONTENTHOW TO CREATE ONLINE CONTENTHOW TO MAKE CONTENTHOW TO MAKE GOOD CONTENT 7 Steps to Creating a Content Strategy That Works for Your Company. 1. Document your overall mission and your “why.”. A content strategy shouldn’t just be a document you throw at your marketing team because “everyone’s doing it.”. It needs a purpose — and the more specific, the better. HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO USE FACEBOOK EFFECTIVELY IN YOUR MARKETING STRATEGY 2. Share content worth sharing. Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting a certain number of times each day, and put more thought into the variety of content your audience wouldlove to
YOUR CEO IS THE KEY TO SUCCESSFUL BRAND MANAGEMENTIS BRANDING PART OF MARKETINGWHAT IS BRANDING A PRODUCTWHAT IS BRANDING IN MARKETING Your CEO’s personal brand reflects your company’s values and lends credibility to everyone else on the executive team. CEO brand management can benefit the entire company in a few key ways: Educate from the C-suite down. An executive branding strategy creates educational opportunities for the entire team, which is crucial forlong-term growth.
INFLUENCE & CO.
Influence & Co.'s 10 years of content marketing and media relations experience that enables you to reach and engage your audience at each stage of the buyer's journey and generate results for your business. “Influence & Co. is one of the best marketing partners I have ever worked with! They have helped us build such a robust content marketing CONTENT MARKETING SERVICES Influence & Co.’s content marketing services range from content strategy and creation to guest posting, PR, distribution, and more. Our custom software, expert teams, and 1,500+ publication relationships make it easy for your brand to create, publish, and amplify content that works. PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. CONTENT AMPLIFICATION SERVICES Content can be used to build a network of engaged followers on social media, fuel email nurture campaigns, populate your newsletter, arm your sales team with sales enablement materials, and expand your reach through targeted advertising campaigns. Our content amplification services include: Maximize your content's potential. 5 BRANDS DOING CONTENT MARKETING WELL DURING COVID-19 Christina’s innovative spirit inspired me not only to offer more value to my audience, but also to find out what other brands are doing to provide value through content. I’ve scoured the web and pulled together a list of some brands, organizations, and individuals doing content marketing well in 7 FORMATS FOR CREATIVE CONTENT MARKETINGCREATIVE CONTENT IDEASCREATIVE CONTENT WRITERBLOG CONTENT WRITINGBOOK CONTENT FORMATCONTENT FORMAT EXAMPLESFREE BLOG CONTENT The tool allows people to tune in and engage with people all over the world on various discussions, debates, live workshops, and more, and that could be a great tool for video content as well. 4. Instagram. Brands are really getting creative with ways to engage their followers. American Express is a company with a strategy we love. HOW TO CREATE A CONTENT STRATEGY THAT WORKSHOW TO CREATE CONTENT FOR A WEBSITEHOW TO CREATE GOOD CONTENTHOW TO CREATE GREAT CONTENTHOW TO CREATE ONLINE CONTENTHOW TO MAKE CONTENTHOW TO MAKE GOOD CONTENT 7 Steps to Creating a Content Strategy That Works for Your Company. 1. Document your overall mission and your “why.”. A content strategy shouldn’t just be a document you throw at your marketing team because “everyone’s doing it.”. It needs a purpose — and the more specific, the better. HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO USE FACEBOOK EFFECTIVELY IN YOUR MARKETING STRATEGY 2. Share content worth sharing. Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting a certain number of times each day, and put more thought into the variety of content your audience wouldlove to
YOUR CEO IS THE KEY TO SUCCESSFUL BRAND MANAGEMENTIS BRANDING PART OF MARKETINGWHAT IS BRANDING A PRODUCTWHAT IS BRANDING IN MARKETING Your CEO’s personal brand reflects your company’s values and lends credibility to everyone else on the executive team. CEO brand management can benefit the entire company in a few key ways: Educate from the C-suite down. An executive branding strategy creates educational opportunities for the entire team, which is crucial forlong-term growth.
PUBLIC RELATIONS SERVICES Public Relations Services. Work with our team to secure strategic third-party media opportunities for your company in articles at publications that align with your goals and are read by your target audience. These opportunities can include: Press. mentions. Press. releases. Podcast appearances. Interviews. CONNECT WITH INFLUENCE & CO. Influence & Co.'s team of content marketing experts and custom proprietary software are fueling the marketing strategies of hundreds of companies in a variety of industries. Sign up for a free consultation to see how Influence & Co. can: Help your company establish industry influence through content. Drive measurable resultsfor your business.
CONTENT MARKETING SOFTWARE AND SERVICES Content Marketing Services and Software to Meet Your Goals. To streamline and complement Influence & Co.’s process for content creation, we’ve developed custom software, ICo. Core, that allows members of our team to do their jobs better. We not only use this proprietary software to strengthen our processes internally, butwe’re also
CONTENT AMPLIFICATION SERVICES Content can be used to build a network of engaged followers on social media, fuel email nurture campaigns, populate your newsletter, arm your sales team with sales enablement materials, and expand your reach through targeted advertising campaigns. Our content amplification services include: Maximize your content's potential. LEAD GENERATION SERVICES It's our job to help you turn their expertise into content that builds trust with your audience members and converts them into leads. We do this by helping you identify key subject matter experts within your company and using our proven knowledge-sharing process to gather their unique insights. From there, we help you create engaging, relevant A STEP-BY-STEP GUIDE TO CREATING CAPTIVATING CONTENT This post was created as a two-part series. Check out Part 1: Your Content Is Boring — Here’s How to Save It. Creating share-worthy brand content isn’t easy. The tone must be spot-on, and it should encourage the audience to accept the brand as a credible, knowledgeable source. Great writing alone won’t make your contentstand out.
QUIZ: WHAT TYPE OF WRITER ARE YOU? (AND HOW TO MAKE IT A. It’s well organized, easy to understand, and educational. B. I’m a great storyteller. C. My sparkling personality, of course. If you are a minimalist (A), your prose is probably very easy to understand, but your readers may miss out on details that could have enriched your writing. HOW TO PROMOTE YOUR GATED CONTENT Segment your list of subscribers first to make sure the right people are seeing the content, and include links so users can share the content directly to social media. 4. Add a call to action on your homepage. If your website receives any kind of traffic, it’s a goodidea
HOW TO PITCH YOUR CONTENT TO EDITORS: 5 ELEMENTS OF AN Guest-contributed content is a solid strategy that can help you work toward your content marketing goals.But if the editor never opens your pitch email, seeing those results will be impossible. So take this advice to heart to write truly engaging emails that motivate editors to click that “reply” button. 3 REASONS PEOPLE AREN’T READING (OR RESPONDING TO) YOUR EMAILS And a lot of my work is done through email. As the first touchpoint for people who are considering working with your company, you need to educate and guide leads through the process. If your emails aren’t getting read or getting the response rates you need, here are a few things that might be going wrong: 1. You're not persistent enough. This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.
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