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STRATEGIC PLAN 2020-2025 STRATEGIC PLAN 2020-2025 3 1 Hawai‘i Revised Statutes (HRS) 201B-3(a)(23) The law also encourages HTA to develop programs that attract visitors, improve life for residents, and heed both resident and visitor concerns over unintended tourism impacts. FACT SHEET: BENEFITS OF HAWAII'S TOURISM ECONOMY Fact Sheet: Benefits of Hawai‘i’s Tourism Economy . Hawai‘i Tourism Industry in 2019. 1. Tourism is the largest single source of private capital for Hawai‘i’s economy. 2021 HTJ BMP PRESENTATION 314 million vaccines (157 million people) • Pfizer Inc.(144 million) • Moderna Inc. (50 million) • AstraZeneca PLC (120 million) Mid Feb-March Healthcare personnel (approx. 4 million ) End of Mar-Early April senior citizens aged 65+ (approx. 36 million ) Mid April people with pre-existing conditions (approx. 8.2 million ) workers at elderly care facilities (approx. 2 million ) HOME - HAWAII TOURISM AUTHORITYWHO WE AREWHAT WE DORESEARCHRFPSNEWSCONTACT US We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands. Natural Resources. COVID-19 (NOVEL CORONAVIRUS) The Hawaii State Department of Health (DOH) has approved the use of the COVID-19 Nucleic Acid Amplification Test (NAAT) for Taiwan’s pre-travel test, conducted by a laboratory authorized by the Taiwan Ministry of Health and Welfare. The following trusted testing partners at these locations in Taiwan have been approved as of April 13: TRAVELING TO HAWAII AND INTERISLAND CANADA. Travelers flying from Canada to Hawaii may bypass the state’s mandatory 10-day quarantine if they take a COVID-19 test from labs identified by Air Canada and WestJet. The test must be taken within 72 hours of travel to the State of Hawaii, and a negative test result must be received prior to departure. HOW TO SELF-QUARANTINE For technical assistance with the Safe Travels program, contact the Safe Travels Service Desk (10 a.m. to 10 p.m. HST): 1-855-599-0888. Calls outside of working hours will go to voicemail and be returned the next business day. For quarantine, health and Safe Travels FAQs, email info@gohawaii.com or call 1-800-GOHAWAII (1-800-464-2924). TRANS-PACIFIC PASSENGER ARRIVALS Trans-Pacific Passenger Arrivals. The trans-Pacific passenger arrivals data is derived from data provided by the new Safe Travels program, which was launched on September 1, 2020. HTA will update this data during weekdays (excluding holidays). For more detailed data from the state’s Office of Enterprise Technology Service and its Safe Travels FREQUENTLY ASKED QUESTIONS (FAQS) Frequently Asked Questions (FAQs) Q: Who needs to self-quarantine? A: Currently everyone who arrives in Hawaii from out of state, as well as passengers who travel interisland to the counties of Maui, Kauai or Hawaii must quarantine for 10 days or the duration of their trip if it’s shorter, unless they receive an exemption before arriving at the airport or are participating in the state's pre HTA PUBLISHES COMMUNITY-BASED TOURISM MANAGEMENT PLAN FOR 2021-04-01 Hawaii Island DMAP Press Release.pdf. HONOLULU – The Hawaii Tourism Authority (HTA) has published the 2021-2023 Hawaii Island Destination Management Action Plan (DMAP). It is part of HTA’s strategic vision and continuing efforts to manage tourism in a responsible and regenerative manner. It was developed by the residentsof Hawai
STRATEGIC PLAN 2020-2025 STRATEGIC PLAN 2020-2025 3 1 Hawai‘i Revised Statutes (HRS) 201B-3(a)(23) The law also encourages HTA to develop programs that attract visitors, improve life for residents, and heed both resident and visitor concerns over unintended tourism impacts. FACT SHEET: BENEFITS OF HAWAII'S TOURISM ECONOMY Fact Sheet: Benefits of Hawai‘i’s Tourism Economy . Hawai‘i Tourism Industry in 2019. 1. Tourism is the largest single source of private capital for Hawai‘i’s economy. 2021 HTJ BMP PRESENTATION 314 million vaccines (157 million people) • Pfizer Inc.(144 million) • Moderna Inc. (50 million) • AstraZeneca PLC (120 million) Mid Feb-March Healthcare personnel (approx. 4 million ) End of Mar-Early April senior citizens aged 65+ (approx. 36 million ) Mid April people with pre-existing conditions (approx. 8.2 million ) workers at elderly care facilities (approx. 2 million ) GROUND TRANSPORTATION VEHICLE RENTALS AND GROUND TRANSPORTATION. According to the governor’s proclamation related to the COVID-19 emergency: “Unless an exemption is granted, persons subject to self-quarantine are prohibited from renting motor vehicles in the State, whether through a rental car company, online service, or through a peer-to-peer platform or car sharing service including but not limited to HOW TO SELF-QUARANTINE For technical assistance with the Safe Travels program, contact the Safe Travels Service Desk (10 a.m. to 10 p.m. HST): 1-855-599-0888. Calls outside of working hours will go to voicemail and be returned the next business day. For quarantine, health and Safe Travels FAQs, email info@gohawaii.com or call 1-800-GOHAWAII (1-800-464-2924). KAUAI TRANSPORTATION OPTIONS ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
RESEARCH - HAWAII TOURISM AUTHORITY Research data provided by HTA is utilized by tourism industry partners as knowledge to improve products and experiences, enhance marketing and brand strategies, and help compete against other destinations. HTA issues the Hawaii Hotel Performance Report and Visitor Statistics Report each month, the Airline Seat Outlook Report and HawaiiNATURAL RESOURCES
For 2020, HTA awarded $2,081,000 in funding through its Aloha Aina program to 34 nonprofit programs statewide in their efforts to maintain, preserve and protect Hawaii’s natural resources. Due to the budget impacts caused by COVID-19, the overall value of each project’s award was reduced by 50% in May 2020. This reduced thetotal funding
DIACRITICALS
Diacriticals. HawaiiTourismAuthority.org recognizes the use of diacritical markings of the (modern) Hawaiian language including the ‘okina or glottal stop and the kahakō or macron (e.g., in place names of Hawai‘i such as Lāna‘i). However, you may notice these diacritical markings have been omitted throughout thewebsite to
CONTACT US - HAWAII TOURISM AUTHORITY General Travel-Related Questions If you have general travel-related questions, email or call 1-800-GoHawaii (1-800-464-2924).Technical Questions Regarding the Safe Travels Program If you need technical assistance related to the Safe Travels Program and its online form, call the Hawaii Office of Enterprise Technology Services’ help desk at 1-855-599-0888. ANNUAL VISITOR RESEARCH REPORTS ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
VISITOR SATISFACTION AND ACTIVITY Visitor Satisfaction and Activity. 2021 March Visitor COVID-19 Study. 2020 VSAT Report 4th Quarter. 2020 VSAT Infographic 4th Quarter. 2021 January Visitor COVID-19 Study. 2020 VSAT Report 3rd Quarter. 2020 VSAT Infographic 3rd Quarter. 2020 VSAT Report 2nd Quarter. 2020 VSAT Infographic 2nd Quarter. MONTHLY VISITOR STATISTICS The monthly news release reports highlights of preliminary visitor characteristics, expenditures, and airseats at the statewide level and for the top four major marketing areas (U.S. West, U.S. HOME - HAWAII TOURISM AUTHORITYWHO WE AREWHAT WE DORESEARCHRFPSNEWSCONTACT US We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands. Natural Resources. COVID-19 (NOVEL CORONAVIRUS) The Hawaii State Department of Health (DOH) has approved the use of the COVID-19 Nucleic Acid Amplification Test (NAAT) for Taiwan’s pre-travel test, conducted by a laboratory authorized by the Taiwan Ministry of Health and Welfare. The following trusted testing partners at these locations in Taiwan have been approved as of April 13: TRAVELING TO HAWAII AND INTERISLAND CANADA. Travelers flying from Canada to Hawaii may bypass the state’s mandatory 10-day quarantine if they take a COVID-19 test from labs identified by Air Canada and WestJet. The test must be taken within 72 hours of travel to the State of Hawaii, and a negative test result must be received prior to departure. HOW TO SELF-QUARANTINE For technical assistance with the Safe Travels program, contact the Safe Travels Service Desk (10 a.m. to 10 p.m. HST): 1-855-599-0888. Calls outside of working hours will go to voicemail and be returned the next business day. For quarantine, health and Safe Travels FAQs, email info@gohawaii.com or call 1-800-GOHAWAII (1-800-464-2924). TRANS-PACIFIC PASSENGER ARRIVALS Trans-Pacific Passenger Arrivals. The trans-Pacific passenger arrivals data is derived from data provided by the new Safe Travels program, which was launched on September 1, 2020. HTA will update this data during weekdays (excluding holidays). For more detailed data from the state’s Office of Enterprise Technology Service and its Safe Travels FREQUENTLY ASKED QUESTIONS (FAQS) Frequently Asked Questions (FAQs) Q: Who needs to self-quarantine? A: Currently everyone who arrives in Hawaii from out of state, as well as passengers who travel interisland to the counties of Maui, Kauai or Hawaii must quarantine for 10 days or the duration of their trip if it’s shorter, unless they receive an exemption before arriving at the airport or are participating in the state's pre HTA PUBLISHES COMMUNITY-BASED TOURISM MANAGEMENT PLAN FOR 2021-04-01 Hawaii Island DMAP Press Release.pdf. HONOLULU – The Hawaii Tourism Authority (HTA) has published the 2021-2023 Hawaii Island Destination Management Action Plan (DMAP). It is part of HTA’s strategic vision and continuing efforts to manage tourism in a responsible and regenerative manner. It was developed by the residentsof Hawai
STRATEGIC PLAN 2020-2025 STRATEGIC PLAN 2020-2025 3 1 Hawai‘i Revised Statutes (HRS) 201B-3(a)(23) The law also encourages HTA to develop programs that attract visitors, improve life for residents, and heed both resident and visitor concerns over unintended tourism impacts. FACT SHEET: BENEFITS OF HAWAII'S TOURISM ECONOMY Fact Sheet: Benefits of Hawai‘i’s Tourism Economy . Hawai‘i Tourism Industry in 2019. 1. Tourism is the largest single source of private capital for Hawai‘i’s economy. 2021 HTJ BMP PRESENTATION 314 million vaccines (157 million people) • Pfizer Inc.(144 million) • Moderna Inc. (50 million) • AstraZeneca PLC (120 million) Mid Feb-March Healthcare personnel (approx. 4 million ) End of Mar-Early April senior citizens aged 65+ (approx. 36 million ) Mid April people with pre-existing conditions (approx. 8.2 million ) workers at elderly care facilities (approx. 2 million ) HOME - HAWAII TOURISM AUTHORITYWHO WE AREWHAT WE DORESEARCHRFPSNEWSCONTACT US We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands. Natural Resources. COVID-19 (NOVEL CORONAVIRUS) The Hawaii State Department of Health (DOH) has approved the use of the COVID-19 Nucleic Acid Amplification Test (NAAT) for Taiwan’s pre-travel test, conducted by a laboratory authorized by the Taiwan Ministry of Health and Welfare. The following trusted testing partners at these locations in Taiwan have been approved as of April 13: TRAVELING TO HAWAII AND INTERISLAND CANADA. Travelers flying from Canada to Hawaii may bypass the state’s mandatory 10-day quarantine if they take a COVID-19 test from labs identified by Air Canada and WestJet. The test must be taken within 72 hours of travel to the State of Hawaii, and a negative test result must be received prior to departure. HOW TO SELF-QUARANTINE For technical assistance with the Safe Travels program, contact the Safe Travels Service Desk (10 a.m. to 10 p.m. HST): 1-855-599-0888. Calls outside of working hours will go to voicemail and be returned the next business day. For quarantine, health and Safe Travels FAQs, email info@gohawaii.com or call 1-800-GOHAWAII (1-800-464-2924). TRANS-PACIFIC PASSENGER ARRIVALS Trans-Pacific Passenger Arrivals. The trans-Pacific passenger arrivals data is derived from data provided by the new Safe Travels program, which was launched on September 1, 2020. HTA will update this data during weekdays (excluding holidays). For more detailed data from the state’s Office of Enterprise Technology Service and its Safe Travels FREQUENTLY ASKED QUESTIONS (FAQS) Frequently Asked Questions (FAQs) Q: Who needs to self-quarantine? A: Currently everyone who arrives in Hawaii from out of state, as well as passengers who travel interisland to the counties of Maui, Kauai or Hawaii must quarantine for 10 days or the duration of their trip if it’s shorter, unless they receive an exemption before arriving at the airport or are participating in the state's pre HTA PUBLISHES COMMUNITY-BASED TOURISM MANAGEMENT PLAN FOR 2021-04-01 Hawaii Island DMAP Press Release.pdf. HONOLULU – The Hawaii Tourism Authority (HTA) has published the 2021-2023 Hawaii Island Destination Management Action Plan (DMAP). It is part of HTA’s strategic vision and continuing efforts to manage tourism in a responsible and regenerative manner. It was developed by the residentsof Hawai
STRATEGIC PLAN 2020-2025 STRATEGIC PLAN 2020-2025 3 1 Hawai‘i Revised Statutes (HRS) 201B-3(a)(23) The law also encourages HTA to develop programs that attract visitors, improve life for residents, and heed both resident and visitor concerns over unintended tourism impacts. FACT SHEET: BENEFITS OF HAWAII'S TOURISM ECONOMY Fact Sheet: Benefits of Hawai‘i’s Tourism Economy . Hawai‘i Tourism Industry in 2019. 1. Tourism is the largest single source of private capital for Hawai‘i’s economy. 2021 HTJ BMP PRESENTATION 314 million vaccines (157 million people) • Pfizer Inc.(144 million) • Moderna Inc. (50 million) • AstraZeneca PLC (120 million) Mid Feb-March Healthcare personnel (approx. 4 million ) End of Mar-Early April senior citizens aged 65+ (approx. 36 million ) Mid April people with pre-existing conditions (approx. 8.2 million ) workers at elderly care facilities (approx. 2 million ) GROUND TRANSPORTATION VEHICLE RENTALS AND GROUND TRANSPORTATION. According to the governor’s proclamation related to the COVID-19 emergency: “Unless an exemption is granted, persons subject to self-quarantine are prohibited from renting motor vehicles in the State, whether through a rental car company, online service, or through a peer-to-peer platform or car sharing service including but not limited to HOW TO SELF-QUARANTINE For technical assistance with the Safe Travels program, contact the Safe Travels Service Desk (10 a.m. to 10 p.m. HST): 1-855-599-0888. Calls outside of working hours will go to voicemail and be returned the next business day. For quarantine, health and Safe Travels FAQs, email info@gohawaii.com or call 1-800-GOHAWAII (1-800-464-2924). KAUAI TRANSPORTATION OPTIONS ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
RESEARCH - HAWAII TOURISM AUTHORITY Research data provided by HTA is utilized by tourism industry partners as knowledge to improve products and experiences, enhance marketing and brand strategies, and help compete against other destinations. HTA issues the Hawaii Hotel Performance Report and Visitor Statistics Report each month, the Airline Seat Outlook Report and HawaiiNATURAL RESOURCES
For 2020, HTA awarded $2,081,000 in funding through its Aloha Aina program to 34 nonprofit programs statewide in their efforts to maintain, preserve and protect Hawaii’s natural resources. Due to the budget impacts caused by COVID-19, the overall value of each project’s award was reduced by 50% in May 2020. This reduced thetotal funding
DIACRITICALS
Diacriticals. HawaiiTourismAuthority.org recognizes the use of diacritical markings of the (modern) Hawaiian language including the ‘okina or glottal stop and the kahakō or macron (e.g., in place names of Hawai‘i such as Lāna‘i). However, you may notice these diacritical markings have been omitted throughout thewebsite to
CONTACT US - HAWAII TOURISM AUTHORITY General Travel-Related Questions If you have general travel-related questions, email or call 1-800-GoHawaii (1-800-464-2924).Technical Questions Regarding the Safe Travels Program If you need technical assistance related to the Safe Travels Program and its online form, call the Hawaii Office of Enterprise Technology Services’ help desk at 1-855-599-0888. ANNUAL VISITOR RESEARCH REPORTS ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
VISITOR SATISFACTION AND ACTIVITY Visitor Satisfaction and Activity. 2021 March Visitor COVID-19 Study. 2020 VSAT Report 4th Quarter. 2020 VSAT Infographic 4th Quarter. 2021 January Visitor COVID-19 Study. 2020 VSAT Report 3rd Quarter. 2020 VSAT Infographic 3rd Quarter. 2020 VSAT Report 2nd Quarter. 2020 VSAT Infographic 2nd Quarter. MONTHLY VISITOR STATISTICS The monthly news release reports highlights of preliminary visitor characteristics, expenditures, and airseats at the statewide level and for the top four major marketing areas (U.S. West, U.S. HOME - HAWAII TOURISM AUTHORITYWHO WE AREWHAT WE DORESEARCHRFPSNEWSCONTACT US What We Do. We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on allislands.
COVID-19 (NOVEL CORONAVIRUS) ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
TRAVELING TO HAWAII AND INTERISLAND Governor David Ige announced on June 4 that starting June 15, all inter-county travel restrictions will be dropped. That means that everyone traveling inter-island will no longer need to take a COVID-19 test or quarantine, regardless of their vaccination status or where they were vaccinated. TRANS-PACIFIC PASSENGER ARRIVALS The trans-Pacific passenger arrivals data is derived from data provided by the new Safe Travels program, which was launched onSeptember 1, 2020.
HOW TO SELF-QUARANTINE How to Self-Quarantine. Read the self-quarantine instructions here.. You must stay in your visitor lodging/home to prevent the possible spread of COVID-19 to other people.DIACRITICALS
Diacriticals. HawaiiTourismAuthority.org recognizes the use of diacritical markings of the (modern) Hawaiian language including the ‘okina or glottal stop and the kahakō or macron (e.g., in place names of Hawai‘i such as Lāna‘i). HTA PUBLISHES COMMUNITY-BASED TOURISM MANAGEMENT PLAN FOR HTA Publishes Community-Based Tourism Management Plan for Hawaii Island. For Immediate Release: April 1, 2021 HTA Release (21-09)2021-04
JAPAN - HAWAII TOURISM AUTHORITY Japan. Market Overview. Japan has long been Hawaii’s largest source of international visitors. While the COVID-19 pandemic significantly reduced the number of visitor arrivals from Japan, HTJ will leverage the regions’ longstanding ties and the Safe Travels Program to advance tourism recovery efforts in 2021. NEW PRESIDENT AND CEO OF THE HAWAI‘I TOURISM AUTHORITY New President and CEO of the Hawai‘i Tourism Authority. For Immediate Release: September 9, 2020 HTA Release (20-179) 2020-09-09 New HTA President & CEO 2021 HTJ BMP PRESENTATION 314 million vaccines (157 million people) • Pfizer Inc.(144 million) • Moderna Inc. (50 million) • AstraZeneca PLC (120 million) Mid Feb-March Healthcare personnel (approx. 4 million ) End of Mar-Early April senior citizens aged 65+ (approx. 36 million ) Mid April people with pre-existing conditions (approx. 8.2 million ) workers at elderly care facilities (approx. 2 million ) HOME - HAWAII TOURISM AUTHORITYWHO WE AREWHAT WE DORESEARCHRFPSNEWSCONTACT US What We Do. We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on allislands.
COVID-19 (NOVEL CORONAVIRUS) ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
TRAVELING TO HAWAII AND INTERISLAND Governor David Ige announced on June 4 that starting June 15, all inter-county travel restrictions will be dropped. That means that everyone traveling inter-island will no longer need to take a COVID-19 test or quarantine, regardless of their vaccination status or where they were vaccinated. TRANS-PACIFIC PASSENGER ARRIVALS The trans-Pacific passenger arrivals data is derived from data provided by the new Safe Travels program, which was launched onSeptember 1, 2020.
HOW TO SELF-QUARANTINE How to Self-Quarantine. Read the self-quarantine instructions here.. You must stay in your visitor lodging/home to prevent the possible spread of COVID-19 to other people.DIACRITICALS
Diacriticals. HawaiiTourismAuthority.org recognizes the use of diacritical markings of the (modern) Hawaiian language including the ‘okina or glottal stop and the kahakō or macron (e.g., in place names of Hawai‘i such as Lāna‘i). HTA PUBLISHES COMMUNITY-BASED TOURISM MANAGEMENT PLAN FOR HTA Publishes Community-Based Tourism Management Plan for Hawaii Island. For Immediate Release: April 1, 2021 HTA Release (21-09)2021-04
JAPAN - HAWAII TOURISM AUTHORITY Japan. Market Overview. Japan has long been Hawaii’s largest source of international visitors. While the COVID-19 pandemic significantly reduced the number of visitor arrivals from Japan, HTJ will leverage the regions’ longstanding ties and the Safe Travels Program to advance tourism recovery efforts in 2021. NEW PRESIDENT AND CEO OF THE HAWAI‘I TOURISM AUTHORITY New President and CEO of the Hawai‘i Tourism Authority. For Immediate Release: September 9, 2020 HTA Release (20-179) 2020-09-09 New HTA President & CEO 2021 HTJ BMP PRESENTATION 314 million vaccines (157 million people) • Pfizer Inc.(144 million) • Moderna Inc. (50 million) • AstraZeneca PLC (120 million) Mid Feb-March Healthcare personnel (approx. 4 million ) End of Mar-Early April senior citizens aged 65+ (approx. 36 million ) Mid April people with pre-existing conditions (approx. 8.2 million ) workers at elderly care facilities (approx. 2 million ) HOW TO SELF-QUARANTINE How to Self-Quarantine. Read the self-quarantine instructions here.. You must stay in your visitor lodging/home to prevent the possible spread of COVID-19 to other people. GROUND TRANSPORTATION VEHICLE RENTALS AND GROUND TRANSPORTATION. According to the governor’s proclamation related to the COVID-19 emergency: “Unless an exemption is granted, persons subject to self-quarantine are prohibited from renting motor vehicles in the State, whether through a rental car company, online service, or through a peer-to-peer platform or car sharing service including but not limited to KAUAI TRANSPORTATION OPTIONS ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
CULTURAL TOURISM
According to our 2019 Visitor Satisfaction & Activity Report, at least 55% of survey respondents took part in activities that pertain to history, culture, and fine arts. Cultural tourism is tourism related to Hawaii’s multi-ethnic cultures that provide residents and visitors with enriching experiences and insights into the history, customs, arts, and traditions of our islands. CONTACT US - HAWAII TOURISM AUTHORITY General Travel-Related Questions If you have general travel-related questions, email or call 1-800-GoHawaii (1-800-464-2924).Technical Questions Regarding the Safe Travels Program If you need technical assistance related to the Safe Travels Program and its online form, call the Hawaii Office of Enterprise Technology Services’ help desk at 1-855-599-0888. HAWAII VISITOR STATISTICS RELEASED FOR JANUARY 2021 Hawaii Visitor Statistics Released for January 2021. For Immediate Release: February 25, 2021 HTA Release (21-05) 2021-02-25 January 2021 Visitor Statistics Press Release.pdf VISITOR SATISFACTION AND ACTIVITY ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
INDIVIDUALS VIOLATING SELF-QUARANTINE Individuals Violating Self-Quarantine. HOW TO REPORT AN INDIVIDUAL WHO IS VIOLATING SELF-QUARANTINE. To report violators, contact local law enforcement by utilizing the following resources: JAPAN - HAWAII TOURISM AUTHORITY Japan. Market Overview. Japan has long been Hawaii’s largest source of international visitors. While the COVID-19 pandemic significantly reduced the number of visitor arrivals from Japan, HTJ will leverage the regions’ longstanding ties and the Safe Travels Program to advance tourism recovery efforts in 2021. COVID-19 HEALTH AND SAFETY PLAN 2 At The Kahala Hotel & Resort, we are focusing on the health and safety of our guests, employees, and community during the COVID-19pandemic.
HOME - HAWAII TOURISM AUTHORITYWHO WE AREWHAT WE DORESEARCHRFPSNEWSCONTACT US We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands. Natural Resources. COVID-19 (NOVEL CORONAVIRUS) The Hawaii State Department of Health (DOH) has approved the use of the COVID-19 Nucleic Acid Amplification Test (NAAT) for Taiwan’s pre-travel test, conducted by a laboratory authorized by the Taiwan Ministry of Health and Welfare. The following trusted testing partners at these locations in Taiwan have been approved as of April 13: NEWS - HAWAII TOURISM AUTHORITY News. Apr 30, 2021. Hawaii Tourism Authority Board Selects George Kam To Serve As Chair. Apr 29, 2021. Hawaii Visitor Statistics Released for March 2021. Apr 27, 2021. HTA Announces New Board Members. Apr 09, 2021. HTA Responds to Latest Version of HB862. TRAVELING TO HAWAII AND INTERISLAND CANADA. Travelers flying from Canada to Hawaii may bypass the state’s mandatory 10-day quarantine if they take a COVID-19 test from labs identified by Air Canada and WestJet. The test must be taken within 72 hours of travel to the State of Hawaii, and a negative test result must be received prior to departure. RESEARCH - HAWAII TOURISM AUTHORITY Research data provided by HTA is utilized by tourism industry partners as knowledge to improve products and experiences, enhance marketing and brand strategies, and help compete against other destinations. HTA issues the Hawaii Hotel Performance Report and Visitor Statistics Report each month, the Airline Seat Outlook Report and Hawaii HOW TO SELF-QUARANTINE For technical assistance with the Safe Travels program, contact the Safe Travels Service Desk (10 a.m. to 10 p.m. HST): 1-855-599-0888. Calls outside of working hours will go to voicemail and be returned the next business day. For quarantine, health and Safe Travels FAQs, email info@gohawaii.com or call 1-800-GOHAWAII (1-800-464-2924). TRANS-PACIFIC PASSENGER ARRIVALS Trans-Pacific Passenger Arrivals. The trans-Pacific passenger arrivals data is derived from data provided by the new Safe Travels program, which was launched on September 1, 2020. HTA will update this data during weekdays (excluding holidays). For more detailed data from the state’s Office of Enterprise Technology Service and its Safe Travels FREQUENTLY ASKED QUESTIONS (FAQS) Frequently Asked Questions (FAQs) Q: Who needs to self-quarantine? A: Currently everyone who arrives in Hawaii from out of state, as well as passengers who travel interisland to the counties of Maui, Kauai or Hawaii must quarantine for 10 days or the duration of their trip if it’s shorter, unless they receive an exemption before arriving at the airport or are participating in the state's pre JAPAN - HAWAII TOURISM AUTHORITYHAWAII TOURISM AUTHORITY JAPANISLAND OF HAWAII TOURISMJAPAN INTERNATIONAL TRAVELJAPAN TRAVEL BUBBLE HAWAII Japan. Market Overview. Japan has long been Hawaii’s largest source of international visitors. While the COVID-19 pandemic significantly reduced the number of visitor arrivals from Japan, HTJ will leverage the regions’ longstanding ties and the Safe Travels Program to advance tourism recovery efforts in 2021. 2021 HTJ BMP PRESENTATION 314 million vaccines (157 million people) • Pfizer Inc.(144 million) • Moderna Inc. (50 million) • AstraZeneca PLC (120 million) Mid Feb-March Healthcare personnel (approx. 4 million ) End of Mar-Early April senior citizens aged 65+ (approx. 36 million ) Mid April people with pre-existing conditions (approx. 8.2 million ) workers at elderly care facilities (approx. 2 million ) HOME - HAWAII TOURISM AUTHORITYWHO WE AREWHAT WE DORESEARCHRFPSNEWSCONTACT US We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands. Natural Resources. COVID-19 (NOVEL CORONAVIRUS) The Hawaii State Department of Health (DOH) has approved the use of the COVID-19 Nucleic Acid Amplification Test (NAAT) for Taiwan’s pre-travel test, conducted by a laboratory authorized by the Taiwan Ministry of Health and Welfare. The following trusted testing partners at these locations in Taiwan have been approved as of April 13: NEWS - HAWAII TOURISM AUTHORITY News. Apr 30, 2021. Hawaii Tourism Authority Board Selects George Kam To Serve As Chair. Apr 29, 2021. Hawaii Visitor Statistics Released for March 2021. Apr 27, 2021. HTA Announces New Board Members. Apr 09, 2021. HTA Responds to Latest Version of HB862. TRAVELING TO HAWAII AND INTERISLAND CANADA. Travelers flying from Canada to Hawaii may bypass the state’s mandatory 10-day quarantine if they take a COVID-19 test from labs identified by Air Canada and WestJet. The test must be taken within 72 hours of travel to the State of Hawaii, and a negative test result must be received prior to departure. RESEARCH - HAWAII TOURISM AUTHORITY Research data provided by HTA is utilized by tourism industry partners as knowledge to improve products and experiences, enhance marketing and brand strategies, and help compete against other destinations. HTA issues the Hawaii Hotel Performance Report and Visitor Statistics Report each month, the Airline Seat Outlook Report and Hawaii HOW TO SELF-QUARANTINE For technical assistance with the Safe Travels program, contact the Safe Travels Service Desk (10 a.m. to 10 p.m. HST): 1-855-599-0888. Calls outside of working hours will go to voicemail and be returned the next business day. For quarantine, health and Safe Travels FAQs, email info@gohawaii.com or call 1-800-GOHAWAII (1-800-464-2924). TRANS-PACIFIC PASSENGER ARRIVALS Trans-Pacific Passenger Arrivals. The trans-Pacific passenger arrivals data is derived from data provided by the new Safe Travels program, which was launched on September 1, 2020. HTA will update this data during weekdays (excluding holidays). For more detailed data from the state’s Office of Enterprise Technology Service and its Safe Travels FREQUENTLY ASKED QUESTIONS (FAQS) Frequently Asked Questions (FAQs) Q: Who needs to self-quarantine? A: Currently everyone who arrives in Hawaii from out of state, as well as passengers who travel interisland to the counties of Maui, Kauai or Hawaii must quarantine for 10 days or the duration of their trip if it’s shorter, unless they receive an exemption before arriving at the airport or are participating in the state's pre JAPAN - HAWAII TOURISM AUTHORITYHAWAII TOURISM AUTHORITY JAPANISLAND OF HAWAII TOURISMJAPAN INTERNATIONAL TRAVELJAPAN TRAVEL BUBBLE HAWAII Japan. Market Overview. Japan has long been Hawaii’s largest source of international visitors. While the COVID-19 pandemic significantly reduced the number of visitor arrivals from Japan, HTJ will leverage the regions’ longstanding ties and the Safe Travels Program to advance tourism recovery efforts in 2021. 2021 HTJ BMP PRESENTATION 314 million vaccines (157 million people) • Pfizer Inc.(144 million) • Moderna Inc. (50 million) • AstraZeneca PLC (120 million) Mid Feb-March Healthcare personnel (approx. 4 million ) End of Mar-Early April senior citizens aged 65+ (approx. 36 million ) Mid April people with pre-existing conditions (approx. 8.2 million ) workers at elderly care facilities (approx. 2 million ) NEWS - HAWAII TOURISM AUTHORITY News. Apr 30, 2021. Hawaii Tourism Authority Board Selects George Kam To Serve As Chair. Apr 29, 2021. Hawaii Visitor Statistics Released for March 2021. Apr 27, 2021. HTA Announces New Board Members. Apr 09, 2021. HTA Responds to Latest Version of HB862. STATE AND COUNTY ORDERS Statewide Order by Governor David Ige. Governor Ige issued the twentieth supplemental proclamation, which authorizes the quarantine exception for inter-county travelers vaccinated in Hawaii.. Effective May 25, the amendment to the nineteenth emergency proclamation lifts the mask mandate for all individuals outdoors.. The nineteenth supplemental proclamation includes mention of an anticipated WHO WE ARE - HAWAII TOURISM AUTHORITY Who We Are. Aloha! The Hawaii Tourism Authority (HTA) provides comprehensive management of tourism for the State of Hawaii. We are the state’s official source for information on tourism market research, partnership opportunities, industry news and timely updates during emergency situations. HTA was established in 1998 through alegislative
DIACRITICALS
Diacriticals. HawaiiTourismAuthority.org recognizes the use of diacritical markings of the (modern) Hawaiian language including the ‘okina or glottal stop and the kahakō or macron (e.g., in place names of Hawai‘i such as Lāna‘i). However, you may notice these diacritical markings have been omitted throughout thewebsite to
CONTACT US - HAWAII TOURISM AUTHORITY General Travel-Related Questions If you have general travel-related questions, email or call 1-800-GoHawaii (1-800-464-2924).Technical Questions Regarding the Safe Travels Program If you need technical assistance related to the Safe Travels Program and its online form, call the Hawaii Office of Enterprise Technology Services’ help desk at 1-855-599-0888. VISITOR SATISFACTION AND ACTIVITY Visitor Satisfaction and Activity. 2021 March Visitor COVID-19 Study. 2020 VSAT Report 4th Quarter. 2020 VSAT Infographic 4th Quarter. 2021 January Visitor COVID-19 Study. 2020 VSAT Report 3rd Quarter. 2020 VSAT Infographic 3rd Quarter. 2020 VSAT Report 2nd Quarter. 2020 VSAT Infographic 2nd Quarter. ANNUAL VISITOR RESEARCH REPORTS ***** covid-19: negative test result from a trusted testing partner required before departure for hawaii to bypass 10-day quarantine.***** read more
STAFF - HAWAII TOURISM AUTHORITY HTA Staff. HTA is administratively attached to the State of Hawaii, Department of Business, Economic Development and Tourism (DBEDT). HTA’s president and chief executive officer reports directly to HTA’s board of directors and is responsible for assisting the board in its responsibility to fulfill the mandates of Chapter 201B of the Hawaii Revised Statutes. MONTHLY VISITOR STATISTICS The monthly news release reports highlights of preliminary visitor characteristics, expenditures, and airseats at the statewide level and for the top four major marketing areas (U.S. West, U.S.BRAND MARKETING
Brand Marketing. Malama Hawaii. The Hawaii Tourism Authority, in partnership with a statewide alliance of Hawaii-based hotels and volunteer organizations, are coming together with an initiative that encourages more responsible tourism by giving visitors an opportunity for an extended stay if they participate in a voluntourism activity during their stay on the islands. Skip to Content View SitemapClose
**************************************************************************************************************************************************************************************************************** COVID-19: NEGATIVE TEST RESULT FROM A TRUSTED TESTING PARTNER REQUIRED BEFORE DEPARTURE FOR HAWAII TO BYPASS 10-DAY QUARANTINE. ****************************************************************************************************************************************************************************************************************Read More
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NEWLY RELEASED
Hawaii Island Destination Management Action Plan 2021-2023Previous
HTA STRATEGIC PLAN
At the start of 2020, we introduced a six-year strategic plan to guide our vision and our responsibilities in support of Hawaii tourismthrough 2025.
DESTINATION MANAGEMENT ACTION PLANS Creation of action plans to recover and rebuild tourism for our islands’ communities.MALAMA HAWAII
In an effort to inspire mindful travel, Hawaii’s industry partners & volunteer groups have come together to encourage visitors to leave Hawaii better than when they arrived. COVID-19 (NOVEL CORONAVIRUS) UPDATES Pre-travel testing program allows travelers to proceed withoutquarantine.
HTA STRATEGIC PLAN
At the start of 2020, we introduced a six-year strategic plan to guide our vision and our responsibilities in support of Hawaii tourismthrough 2025.
DESTINATION MANAGEMENT ACTION PLANS Creation of action plans to recover and rebuild tourism for our islands’ communities.MALAMA HAWAII
In an effort to inspire mindful travel, Hawaii’s industry partners & volunteer groups have come together to encourage visitors to leave Hawaii better than when they arrived. COVID-19 (NOVEL CORONAVIRUS) UPDATES Pre-travel testing program allows travelers to proceed withoutquarantine.
HTA STRATEGIC PLAN
At the start of 2020, we introduced a six-year strategic plan to guide our vision and our responsibilities in support of Hawaii tourismthrough 2025.
DESTINATION MANAGEMENT ACTION PLANS Creation of action plans to recover and rebuild tourism for our islands’ communities.MALAMA HAWAII
In an effort to inspire mindful travel, Hawaii’s industry partners & volunteer groups have come together to encourage visitors to leave Hawaii better than when they arrived.Next
RESEARCH
Monthly Visitor Statistics Infrastructure Research Annual Visitor Research Reports Visitor Plant Inventory Historical Visitor Statistics Evaluation & Performance MeasuresFEATURED RESEARCH:
Hawaii YouGov Destination Brand Index - 05/16/21 Hawaii Hotel Performance 04-2021 YouGov Coronavirus Travel Sentiment Tracker - 05/09/21NEWS
More News
Jun 01, 2021
Hawaii Tourism Authority Launches Educational Malama Hawaii CampaignMay 27, 2021
April 2021 Visitor Statistics Press ReleaseApr 30, 2021
Hawaii Tourism Authority Board Selects George Kam To Serve As ChairApr 29, 2021
Hawaii Visitor Statistics Released for March 2021More News
MAEMAE TOOLKIT
To help market Hawaii authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information. See the Maemae Toolkit DIGITAL ASSET LIBRARY Register to access the Knowledge Bank, a public resource of images related to Hawaii and tourism-related activities.Log In
PARTNERSHIP OPPORTUNITIES HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs. See All Partnership OpportunitiesANNOUNCEMENTS
Read the latest announcements that provide up-to-date information about current HTA's programs, events and activities. See All AnnouncementsWHAT WE DO
We are responsible for protecting the iconic brand of the Hawaiian Islands. This includes perpetuating the Hawaiian culture, preserving Hawaii’s natural environment, and strengthening communities by managing tourism in a way that helps improve the quality of life for residents, families and communities on all islands.NATURAL RESOURCES
NATURAL RESOURCES
Their beauty unparalleled, Hawaii’s natural resources are among the most precious in the world and one of the greatest assets to our quality of life in the Islands. More about Natural ResourcesHAWAIIAN CULTURE
HAWAIIAN CULTURE
The Hawaiian culture is integrated into every element of HTA’s programs to support Hawaii. More about Hawaiian Culture COMMUNITY ENRICHMENT COMMUNITY ENRICHMENT Community-created projects, festivals and events provides authentic experiences that showcase Hawaii’s multi-cultures. Training workshops and resources offered to further develop skills and tourismproducts.
More about Community EnrichmentBRAND MARKETING
BRAND MARKETING
HTA works to promote Hawaii's brand around the world.Branding Efforts
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