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GUERILLASCOPE
A media agency. built to keep pace. Guerillascope was founded in 2001 with one principal aim: give clients big and small what they really want from a media agency, on their terms. This means individually tailored media planning, flexible media buying, and the entrepreneurial spirit needed to help brands grow their own way incluttered spaces.
OUR SERVICES
Group 46. Created with Sketch. Outdoor Advertising. From billboards to taxis, buses to the Tube, Guerillascope's out-of-home specialist branch delivers agile OOH and DOOH strategies on a regional, national and international scale. Our interactive, behavioural-focusedsolutions work
ABOUT US | GUERILLASCOPE Borne out of frustration with the lack of flexibility, transparency and actual planning in the UK media industry, Guerillascope has been fighting the good fight for our clients since 2001 – ensuring that every penny goes towards the campaign, rather than outside interests.We’re a
GOOD ENERGIES LAUNCHES LASER-FOCUSED MEDIA CAMPAIGN 15 March 2021. Good Energies ltd., the company behind the B-Cure Laser for pain relief, has launched a new media campaign with Guerillascope. A coordinated strategy spanning press and TV has been developed to reach older adults and ABC1 men, as part of an overarching awareness campaign fronted by Rugby World Cup winner and England legend, MattSUCCESS STORIES
success stories. Swizzels, the confectionary giant behind much-loved treats such as Drumsticks, Love Hearts and Squashies, appointed Guerillascope as its TV buying partner in 2020. Guerillascope and Protect Your Bubble, the nation’s leading gadget insurer, have worked together since 2010. 5 LITTLE GREEN STEPS WE CAN ALL TAKE To mark the 50th anniversary of Earth Day, here's five things we can all do during lockdown to make life a little greener and cleaner.TV ADVERTISING
TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our dailyroutines.
TV ADVERTISING COSTS: EVERYTHING YOU NEED TO KNOWSEE MORE ONGUERILLASCOPE.CO.UK
VINTAGE CASH COW LAUNCHES FIRST TV ADVERTISING CAMPAIGN 22 October 2019. Vintage Cash Cow, the online marketplace where customers can buy and sell vintage goods, has tasked Guerillascope with the development and execution of a new TV advertising campaign. The regionalised strategy encompasses airtime on Channel 4 North, ITV’s Yorkshire and Granada regions, and ITV4 across October andNovember.
10 INTERESTING FACTS ABOUT TV ADVERTISING 9. The most expensive TV advertisement ever made cost an eye-watering $33 million. Chanel No.5 parted with $3 million alone for the services of Nicole Kidman – as well as a guy who was in Lost. Though, with that sort of outlay, one could be forgiven for expecting the Queen of England and the President of the United States.GUERILLASCOPE
A media agency. built to keep pace. Guerillascope was founded in 2001 with one principal aim: give clients big and small what they really want from a media agency, on their terms. This means individually tailored media planning, flexible media buying, and the entrepreneurial spirit needed to help brands grow their own way incluttered spaces.
OUR SERVICES
Group 46. Created with Sketch. Outdoor Advertising. From billboards to taxis, buses to the Tube, Guerillascope's out-of-home specialist branch delivers agile OOH and DOOH strategies on a regional, national and international scale. Our interactive, behavioural-focusedsolutions work
ABOUT US | GUERILLASCOPE Borne out of frustration with the lack of flexibility, transparency and actual planning in the UK media industry, Guerillascope has been fighting the good fight for our clients since 2001 – ensuring that every penny goes towards the campaign, rather than outside interests.We’re a
GOOD ENERGIES LAUNCHES LASER-FOCUSED MEDIA CAMPAIGN 15 March 2021. Good Energies ltd., the company behind the B-Cure Laser for pain relief, has launched a new media campaign with Guerillascope. A coordinated strategy spanning press and TV has been developed to reach older adults and ABC1 men, as part of an overarching awareness campaign fronted by Rugby World Cup winner and England legend, MattSUCCESS STORIES
success stories. Swizzels, the confectionary giant behind much-loved treats such as Drumsticks, Love Hearts and Squashies, appointed Guerillascope as its TV buying partner in 2020. Guerillascope and Protect Your Bubble, the nation’s leading gadget insurer, have worked together since 2010. 5 LITTLE GREEN STEPS WE CAN ALL TAKE To mark the 50th anniversary of Earth Day, here's five things we can all do during lockdown to make life a little greener and cleaner.TV ADVERTISING
TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our dailyroutines.
TV ADVERTISING COSTS: EVERYTHING YOU NEED TO KNOWSEE MORE ONGUERILLASCOPE.CO.UK
VINTAGE CASH COW LAUNCHES FIRST TV ADVERTISING CAMPAIGN 22 October 2019. Vintage Cash Cow, the online marketplace where customers can buy and sell vintage goods, has tasked Guerillascope with the development and execution of a new TV advertising campaign. The regionalised strategy encompasses airtime on Channel 4 North, ITV’s Yorkshire and Granada regions, and ITV4 across October andNovember.
10 INTERESTING FACTS ABOUT TV ADVERTISING 9. The most expensive TV advertisement ever made cost an eye-watering $33 million. Chanel No.5 parted with $3 million alone for the services of Nicole Kidman – as well as a guy who was in Lost. Though, with that sort of outlay, one could be forgiven for expecting the Queen of England and the President of the United States.HOW WE WORK
How. we work. We don’t do identikit ‘solutions’ dusted off the shelf. Instead, we believe the best results are achieved when human endeavour meets insight and optimisation. Here’s how we work our magic: Get in touch. To get the ball rolling, just send us a messageSUCCESS STORIES
success stories. Swizzels, the confectionary giant behind much-loved treats such as Drumsticks, Love Hearts and Squashies, appointed Guerillascope as its TV buying partner in 2020. Guerillascope and Protect Your Bubble, the nation’s leading gadget insurer, have worked together since 2010.GET IN TOUCH
Get In Touch Think we’d be a good fit as your media agency partner?. Call us on 0207 833 5008 Drop us an email at team@guerillascope.co.uk Or fill in the form below. Looking for a job at Guerillascope? Please direct your enquiry to recruitment@guerillascope.co.uk 5 WAYS TO BOOST YOUR MENTAL HEALTH 13 May 2021 The past year has brought great loss and uncertainty for many people throughout the world. As if being confronted by an unprecedented global pandemic wasn’t enough of a strain, bereavement, redundancies and isolation have conspired to HOW TO TURN A SMALL BUSINESS INTO A BIG HIT Radio, too, is an effective generator of brand awareness that doesn’t require extraordinary sums of money.Low-cost production, short lead times and – like TV – extensive targeting capabilities make reaching the 36 million listeners who tune in to radio every week an entirely accessible option even on tight budgets. 10 REASONS BRANDS CHOOSE ONLINE ADVERTISING 10 reasons brands choose online advertising. Online advertising offers brands a raft of opportunities to reach specific audience demographics with precision and efficiency. 74%. of UK adults say they look up a brand on the web with their smartphone, laptop or tablet either during, or just after a TV ad airs. A great companion for other media. 10 REASONS BRANDS CHOOSE RADIO ADVERTISING 10 reasons why brands opt for radio advertising. Radio plays an important part in the lives of millions of people throughout the UK, keeping them company as they drive, work from home or tinker in the shed. Advertising on commercial radio lets you talk directly to them. 10%. of your media budget to radio can boost online brand browsing by52%.
TV ADVERTISING COSTS: EVERYTHING YOU NEED TO KNOW TV Advertising Costs: Everything You Need To Know. 01 November 2020. Did you know the average cost of one view of a TV advertising spot is now just £0.6? Crazy, right? TV advertising costs are generally lower than they used to be due to the explosion in the number of channels available to viewers. Armed with over 300 portals to niche interestGUERILLASCOPE
Motivation is the key word here. You can arrange lots of team activities, a great bonus scheme and buy enough indoor games to fill a pub – but there’s a reason why staff turnover appears to be much higher among in-house teams when compared with agencies. Being employed at an agency confirms the validity of the old proverb:‘variety is the
NORWEGIAN CRUISE LINE LAUNCHES NEW MEDIA CAMPAIGN Norwegian Cruise Line (NCL), the innovator in global cruise travel, has appointed Guerillascope as its new media agency partner. Tasked with launching the expansion of the brand’s ‘Free at Sea’ programme to consumers in the UK and Ireland, a tactical media campaign went live this month across the Daily Mail, MailOnline andFacebook. The
GUERILLASCOPE
A media agency. built to keep pace. Guerillascope was founded in 2001 with one principal aim: give clients big and small what they really want from a media agency, on their terms. This means individually tailored media planning, flexible media buying, and the entrepreneurial spirit needed to help brands grow their own way incluttered spaces.
ABOUT US | GUERILLASCOPE Borne out of frustration with the lack of flexibility, transparency and actual planning in the UK media industry, Guerillascope has been fighting the good fight for our clients since 2001 – ensuring that every penny goes towards the campaign, rather than outside interests.We’re a
GOOD ENERGIES LAUNCHES LASER-FOCUSED MEDIA CAMPAIGN 15 March 2021. Good Energies ltd., the company behind the B-Cure Laser for pain relief, has launched a new media campaign with Guerillascope. A coordinated strategy spanning press and TV has been developed to reach older adults and ABC1 men, as part of an overarching awareness campaign fronted by Rugby World Cup winner and England legend, Matt 5 LITTLE GREEN STEPS WE CAN ALL TAKE To mark the 50th anniversary of Earth Day, here's five things we can all do during lockdown to make life a little greener and cleaner.TV ADVERTISING
TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our dailyroutines.
10 REASONS BRANDS CHOOSE RADIO ADVERTISING 10 reasons why brands opt for radio advertising. Radio plays an important part in the lives of millions of people throughout the UK, keeping them company as they drive, work from home or tinker in the shed. Advertising on commercial radio lets you talk directly to them. 10%. of your media budget to radio can boost online brand browsing by52%.
IS A CIRCULAR ECONOMY THE SOLUTION FOR GLOBAL RECOVERY A circular economy is a systemic and sustainable approach to economic development designed to benefit businesses, society, and the environment that we live in. In contrast to the current model, a circular economy is regenerative, and promotes reusing items to eventually stop the consumption of finite resources. It is based onthree principles:
VINTAGE CASH COW LAUNCHES FIRST TV ADVERTISING CAMPAIGN 22 October 2019. Vintage Cash Cow, the online marketplace where customers can buy and sell vintage goods, has tasked Guerillascope with the development and execution of a new TV advertising campaign. The regionalised strategy encompasses airtime on Channel 4 North, ITV’s Yorkshire and Granada regions, and ITV4 across October andNovember.
GUERILLASCOPE
T-Mobile – The Dance. Liverpool Street Station. 11am. Thousands of people going about their daily activities, individuals disconnected. Then, thanks to T-Mobile, something magical happens. Beginning with a small flash mob, a medley of feel-good songs rips out of the station’s announcement speakers and, one by one, surprised membersof the
10 INTERESTING FACTS ABOUT TV ADVERTISING 9. The most expensive TV advertisement ever made cost an eye-watering $33 million. Chanel No.5 parted with $3 million alone for the services of Nicole Kidman – as well as a guy who was in Lost. Though, with that sort of outlay, one could be forgiven for expecting the Queen of England and the President of the United States.GUERILLASCOPE
A media agency. built to keep pace. Guerillascope was founded in 2001 with one principal aim: give clients big and small what they really want from a media agency, on their terms. This means individually tailored media planning, flexible media buying, and the entrepreneurial spirit needed to help brands grow their own way incluttered spaces.
ABOUT US | GUERILLASCOPE Borne out of frustration with the lack of flexibility, transparency and actual planning in the UK media industry, Guerillascope has been fighting the good fight for our clients since 2001 – ensuring that every penny goes towards the campaign, rather than outside interests.We’re a
GOOD ENERGIES LAUNCHES LASER-FOCUSED MEDIA CAMPAIGN 15 March 2021. Good Energies ltd., the company behind the B-Cure Laser for pain relief, has launched a new media campaign with Guerillascope. A coordinated strategy spanning press and TV has been developed to reach older adults and ABC1 men, as part of an overarching awareness campaign fronted by Rugby World Cup winner and England legend, Matt 5 LITTLE GREEN STEPS WE CAN ALL TAKE To mark the 50th anniversary of Earth Day, here's five things we can all do during lockdown to make life a little greener and cleaner.TV ADVERTISING
TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our dailyroutines.
10 REASONS BRANDS CHOOSE RADIO ADVERTISING 10 reasons why brands opt for radio advertising. Radio plays an important part in the lives of millions of people throughout the UK, keeping them company as they drive, work from home or tinker in the shed. Advertising on commercial radio lets you talk directly to them. 10%. of your media budget to radio can boost online brand browsing by52%.
IS A CIRCULAR ECONOMY THE SOLUTION FOR GLOBAL RECOVERY A circular economy is a systemic and sustainable approach to economic development designed to benefit businesses, society, and the environment that we live in. In contrast to the current model, a circular economy is regenerative, and promotes reusing items to eventually stop the consumption of finite resources. It is based onthree principles:
VINTAGE CASH COW LAUNCHES FIRST TV ADVERTISING CAMPAIGN 22 October 2019. Vintage Cash Cow, the online marketplace where customers can buy and sell vintage goods, has tasked Guerillascope with the development and execution of a new TV advertising campaign. The regionalised strategy encompasses airtime on Channel 4 North, ITV’s Yorkshire and Granada regions, and ITV4 across October andNovember.
GUERILLASCOPE
T-Mobile – The Dance. Liverpool Street Station. 11am. Thousands of people going about their daily activities, individuals disconnected. Then, thanks to T-Mobile, something magical happens. Beginning with a small flash mob, a medley of feel-good songs rips out of the station’s announcement speakers and, one by one, surprised membersof the
10 INTERESTING FACTS ABOUT TV ADVERTISING 9. The most expensive TV advertisement ever made cost an eye-watering $33 million. Chanel No.5 parted with $3 million alone for the services of Nicole Kidman – as well as a guy who was in Lost. Though, with that sort of outlay, one could be forgiven for expecting the Queen of England and the President of the United States.OUR SERVICES
Group 46. Created with Sketch. Outdoor Advertising. From billboards to taxis, buses to the Tube, Guerillascope's out-of-home specialist branch delivers agile OOH and DOOH strategies on a regional, national and international scale. Our interactive, behavioural-focusedsolutions work
HOW WE WORK
How. we work. We don’t do identikit ‘solutions’ dusted off the shelf. Instead, we believe the best results are achieved when human endeavour meets insight and optimisation. Here’s how we work our magic: Get in touch. To get the ball rolling, just send us a messageNEWS & INSIGHTS
News & Insights. Catch up on all the latest news, insight, opinion and work from Guerillascope HQ. Three years, a hat-trick of top three positions. Guerillascope is delighted to announce that we have been ranked as the third best company to work for in the UK advertising, media and creative industries by Campaign. 10 REASONS BRANDS CHOOSE ONLINE ADVERTISING 10 reasons brands choose online advertising. Online advertising offers brands a raft of opportunities to reach specific audience demographics with precision and efficiency. 74%. of UK adults say they look up a brand on the web with their smartphone, laptop or tablet either during, or just after a TV ad airs. A great companion for other media. 10 REASONS BRANDS CHOOSE RADIO ADVERTISING 10 reasons why brands opt for radio advertising. Radio plays an important part in the lives of millions of people throughout the UK, keeping them company as they drive, work from home or tinker in the shed. Advertising on commercial radio lets you talk directly to them. 10%. of your media budget to radio can boost online brand browsing by52%.
10 REASONS BRANDS CHOOSE OUTDOOR ADVERTISING Here are 10 reasons. Out-of-home advertising gives brands the opportunity to reach and engage people on the move. It showcases key marketing messages in locations traversed by mass audiences often difficult to reach via other media. It invites extended interaction through contextually relevant, non-intrusive content as peoplecommute, shop
5 WAYS WE CAN ALL BE LESS WASTEFUL Upcycle: Use waste to create something better, by using old materials for office art days or making an old coffee grinder into a new home for your compost; upcycling is a great way to eliminate wastage and have fun as a team. Use LESS: the most important way we can help the planet is by simply using less. Organise litter-less lunches and shareGUERILLASCOPE
Guerillascope calculates that over 60% of TV advertising inventory in the UK is measured by BARB as zero-rated, and thus free. So, advertisers are still generating response from this activity, without paying a dime. However, it’s important to achieve both reach and frequency; whilst having access to a large volume of free andresponsive
5 THINGS WE CAN ALL DO TO IMPROVE WORKPLACE WELLNESS 27 November 2019 Guerillascope recently attended NABS’ first ever Wellfest, a new workplace wellness conference designed specifically for the advertising and media industry.GUERILLASCOPE
This consequently leads to upsurges in brand searches and greater social media engagement. The use of DOOH will further drive this online response. According to a research project, OutPerform, by Outsmart, OOH activity drives +17% uplift in smartphone brand actions. The integration of TV and DOOH should thus generate a wider onlineresponse.
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WE GROW FILL 1 CREATED WITH SKETCH. BRANDS YOU'RE THINKING BIG IN A CHANGING WORLD. WE TURN BIG THINKING INTO TANGIBLE RESULTS.How can we help?
A MEDIA AGENCY _BUILT TO KEEP PACE_ Guerillascope was founded in 2001 with one principal aim: give clients big and small what they really want from a media agency, on theirterms.
This means individually tailored media planning, flexible media buying, and the entrepreneurial spirit needed to help brands grow their own way in cluttered spaces. Working as an extension to your team, we’ll meld human ingenuity with tech wizardry to deliver a media strategy that turns heads in both the boardroom and living room. Job done? Not with this media agency. Implementing a test-and-learn approach, our planning buffs will continue to apply mid-flight, data-led refinements throughout the life of your campaign – ensuring its effectiveness is sustained while staying firmly within budget. So, ready to take the first step? Call our friendly team for a chat on 0207 833 5008 , or alternatively, you can get in touch here . We also acceptmessenger pigeons.
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Created with Sketch. > Tasked with lowering Watchfinder’s Cost Per Lead whilst generating > a significant uplift in enquiries, Guerillascope’s flexible > approach and constant optimisation of media activity has yielded > results that delivered above the targets set. Looking ahead to the > future with Guerillascope as our trusted media agency, I’m > confident in their ability to drive long-term growth for my > business. Stuart Hennell, Co-founder, Watchfinder 67% increase in enquiries Watchfinder is the UK's leading online retailer of pre-owned luxury watches and one of Britain's 100 fastest-growing companies in terms of profit. Read the Case study GUERILLASCOPE RANKED THIRD BEST PLACE TO WORK IN UK MEDIA Three years, a hat-trick of top three positions. Guerillascope is delighted to announce that we have been ranked as the third best company to work for in the UK advertising, media and creative industries by Campaign. Determined by anonymous staff…Read More
HOW TO TURN A SMALL BUSINESS INTO A BIG HIT Small businesses are the lifeblood of our economy. They sit at the heart of every community, bringing growth, wealth and innovation to local areas across the country – many even scale up to disrupt and transform national markets. The…Read More
5 WAYS TO BOOST YOUR MENTAL HEALTH The past year has brought great loss and uncertainty for many people throughout the world. As if being confronted by an unprecedented global pandemic wasn’t enough of a strain, bereavement, redundancies and isolation have conspired to leave atrail…
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