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GAMEREFINERY
License data for ad targeting, creative analysis and more. We’re empowering ad networks and advertisers to overcome the challenges posed by IDFA and enter a new era of contextual ad targeting for mobile games. Ad Intelligence. 100,000+ games and 700+ datapoints per game. Target games based on contextual relevancy. MOBILE GAMEDEV SEMINAR FEBRUARY 25, 2021 Mobile GameDev Seminar is a new mobile gaming industry event for game industry professionals organized by GameRefinery. The full-day seminar included several educational and inspiring keynote speeches from accomplished industry professionals on topics related to game design, monetization, and mobile gaming trends. OVERVIEW OF THE CURRENT MOBILE SPORTS & RACING GAMESSEE MORE ONGAMEREFINERY.COM
GAMEREFINERY PLAYER MOTIVATIONS & ARCHETYPES So, to sum up, our approach to player motivations is built on two intertwined cornerstones – Motivational Drivers and Player Archetypes. This two-fold approach is really powerful, as it doesn’t only shed light on isolated motivations themselves, but links them to player persona types for a more comprehensive view on the matter.RETENTION ARCHIVES
Guest Post How Harry Potter Puzzles & Spells redefined Match 3 level design and engagement ALL YOU NEED TO KNOW ABOUT THE CHINESE MOBILE GAMES MARKET All You Need to Know About the Chinese Mobile Games Market: Genres, Publishers, Brands, and Features. 800 million mobile internet users, 550 million mobile gamers, 18 billion dollars of annual revenues – the Chinese mobile games market is like no other; attractive and unignorable. The market is a minefield of challenges as well though. DECONSTRUCTING LILY'S GARDEN During Q2 & Q3 this year, Lily’s Garden has been closing in around the top 100 grossing. Collapse versus Switcher. For their first dimension, Lily’s Garden doesn’t use the traditional match-3 Switcher mechanic but instead uses Collapse.Right now, Lily’s Garden is the highest grossing multi-dimensional Collapse game out there. UMAMUSUME PRETTY DERBY DECONSTRUCTION BATTLE PASS IS A HOT TREND IN MOBILE GAMES Battle Pass is a hot trend in mobile games – like it or not. A bit over a year ago, we wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite the first mobile title to popularize it among players. Even though other genres slowly started adopting the same monetization feature, it was HYPER-CASUAL VS IDLE: THE LATEST TRENDS IN MOBILE GAMES Idle gamers show a higher number of sessions per day (5.3 sessions vs 4.6 sessions in hyper-casual titles). They have a higher average session length than hyper-casual – 8 minutes. There’s a steady decrease in retention for idle games (a sign that the market is growing). Idle is the leading performer within the Arcade genre (theirposition
GAMEREFINERY
License data for ad targeting, creative analysis and more. We’re empowering ad networks and advertisers to overcome the challenges posed by IDFA and enter a new era of contextual ad targeting for mobile games. Ad Intelligence. 100,000+ games and 700+ datapoints per game. Target games based on contextual relevancy. MOBILE GAMEDEV SEMINAR FEBRUARY 25, 2021 Mobile GameDev Seminar is a new mobile gaming industry event for game industry professionals organized by GameRefinery. The full-day seminar included several educational and inspiring keynote speeches from accomplished industry professionals on topics related to game design, monetization, and mobile gaming trends. OVERVIEW OF THE CURRENT MOBILE SPORTS & RACING GAMESSEE MORE ONGAMEREFINERY.COM
GAMEREFINERY PLAYER MOTIVATIONS & ARCHETYPES So, to sum up, our approach to player motivations is built on two intertwined cornerstones – Motivational Drivers and Player Archetypes. This two-fold approach is really powerful, as it doesn’t only shed light on isolated motivations themselves, but links them to player persona types for a more comprehensive view on the matter.RETENTION ARCHIVES
Guest Post How Harry Potter Puzzles & Spells redefined Match 3 level design and engagement ALL YOU NEED TO KNOW ABOUT THE CHINESE MOBILE GAMES MARKET All You Need to Know About the Chinese Mobile Games Market: Genres, Publishers, Brands, and Features. 800 million mobile internet users, 550 million mobile gamers, 18 billion dollars of annual revenues – the Chinese mobile games market is like no other; attractive and unignorable. The market is a minefield of challenges as well though. DECONSTRUCTING LILY'S GARDEN During Q2 & Q3 this year, Lily’s Garden has been closing in around the top 100 grossing. Collapse versus Switcher. For their first dimension, Lily’s Garden doesn’t use the traditional match-3 Switcher mechanic but instead uses Collapse.Right now, Lily’s Garden is the highest grossing multi-dimensional Collapse game out there. UMAMUSUME PRETTY DERBY DECONSTRUCTION BATTLE PASS IS A HOT TREND IN MOBILE GAMES Battle Pass is a hot trend in mobile games – like it or not. A bit over a year ago, we wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite the first mobile title to popularize it among players. Even though other genres slowly started adopting the same monetization feature, it was HYPER-CASUAL VS IDLE: THE LATEST TRENDS IN MOBILE GAMES Idle gamers show a higher number of sessions per day (5.3 sessions vs 4.6 sessions in hyper-casual titles). They have a higher average session length than hyper-casual – 8 minutes. There’s a steady decrease in retention for idle games (a sign that the market is growing). Idle is the leading performer within the Arcade genre (theirposition
MOBILE GAME REPORTS
Here you can find a list of all the mobile game reports we here at GameRefinery have published. Enjoy the reading!ROAD TO LIVEOPS
Six games out of ten have increased: State of Survival: Zombie War – 6.57% increase; Top War: Battle Game – 6.18% increase; Puzzles & Survival – 4.69% increase; Evony – 3.94% increase; West Game – 1.13% increase; Mafia City: War of Underworld – 0.78% Increase; To keep this article short and simple, we’ll focus on the three biggest growers: State of Survival: Zombie War, Top War GAMEREFINERY PLAYER MOTIVATIONS & ARCHETYPES So, to sum up, our approach to player motivations is built on two intertwined cornerstones – Motivational Drivers and Player Archetypes. This two-fold approach is really powerful, as it doesn’t only shed light on isolated motivations themselves, but links them to player persona types for a more comprehensive view on the matter. DECIDING WHAT GAME TO MAKE Phase 1 – Determine game genre & high-level design. The goal of this phase is to conclude with a high-level ‘1-page’ overview of the game you propose to develop. You will want to list the genre, sub-genre (where appropriate), art style, and systems/mechanics. Feel free to reference existing products for solutions where you will notbe
ATTRACTING AND RETAINING PLAYERS WITH COLLECTION SYSTEMS Collections have always been a big part of the meta layer, especially in mid-core RPGs, but in the early days when it came to other mobile genres like shooters or casual games, to name a few, the simple core gameplay focused approach was compelling enough to keep the playersinterested.
MATCH3 GENRE SNAPSHOT REPORT: MAY 2020 Match3 Genre Snapshot Report: May 2020. Match3 has always been one of the most successful genres in mobile gaming – and still is. For instance, Match3 games currently bring in about 21% of all US iOS revenue, making it the biggest subgenre in the whole region. Note: If you would like to receive the report in Chinese, contact us here. UMAMUSUME PRETTY DERBY DECONSTRUCTION Earlier this spring at the end of February, Cygames‘ Umamusume Pretty Derby (ウマ娘プリティーダービー) took the Japanese iOS gaming market by storm, busting its way to the number one position on the top-grossing ranks within just two days of its launch. It’s been dominating the rankings ever since, only occasionally dipping down to visit the second rank for a day or two.RETENTION ARCHIVES
Guest Post How Harry Potter Puzzles & Spells redefined Match 3 level design and engagement MATCH3 – META LAYERS AND MATCHING TYPES Collapse. Collapse (also commonly used term is Blasting) is a mechanic popularized in Match3 by games like Pet Rescue Saga and Toy Blast. In this variation, players tap blocks of the same color that are next to each other. When tapped, blocks disappear, and CASUAL GAME IAP MONETIZATION TRENDS 1. Straightforward and easy-to-learn. 2. Enjoyable in short sessions. 3. Primarily focused on core game (instead of meta) The third point actually takes us to the subject of casual game IAP monetization. As the core game is the key focus, the monetization of casual games has traditionally revolved around squeezing the buck out of core gameplay.GAMEREFINERY
License data for ad targeting, creative analysis and more. We’re empowering ad networks and advertisers to overcome the challenges posed by IDFA and enter a new era of contextual ad targeting for mobile games. Ad Intelligence. 100,000+ games and 700+ datapoints per game. Target games based on contextual relevancy. MOBILE GAMEDEV SEMINAR FEBRUARY 25, 2021 Mobile GameDev Seminar is a new mobile gaming industry event for game industry professionals organized by GameRefinery. The full-day seminar included several educational and inspiring keynote speeches from accomplished industry professionals on topics related to game design, monetization, and mobile gaming trends. OVERVIEW OF THE CURRENT MOBILE SPORTS & RACING GAMESSEE MORE ONGAMEREFINERY.COM
INFINITY KINGDOM
RETENTION ARCHIVES
Guest Post How Harry Potter Puzzles & Spells redefined Match 3 level design and engagement GAMEREFINERY PLAYER MOTIVATIONS & ARCHETYPES So, to sum up, our approach to player motivations is built on two intertwined cornerstones – Motivational Drivers and Player Archetypes. This two-fold approach is really powerful, as it doesn’t only shed light on isolated motivations themselves, but links them to player persona types for a more comprehensive view on the matter. DECONSTRUCTING LILY'S GARDEN During Q2 & Q3 this year, Lily’s Garden has been closing in around the top 100 grossing. Collapse versus Switcher. For their first dimension, Lily’s Garden doesn’t use the traditional match-3 Switcher mechanic but instead uses Collapse.Right now, Lily’s Garden is the highest grossing multi-dimensional Collapse game out there. UMAMUSUME PRETTY DERBY DECONSTRUCTION ALL YOU NEED TO KNOW ABOUT THE CHINESE MOBILE GAMES MARKET All You Need to Know About the Chinese Mobile Games Market: Genres, Publishers, Brands, and Features. 800 million mobile internet users, 550 million mobile gamers, 18 billion dollars of annual revenues – the Chinese mobile games market is like no other; attractive and unignorable. The market is a minefield of challenges as well though. BATTLE PASS IS A HOT TREND IN MOBILE GAMES Battle Pass is a hot trend in mobile games – like it or not. A bit over a year ago, we wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite the first mobile title to popularize it among players. Even though other genres slowly started adopting the same monetization feature, it wasGAMEREFINERY
License data for ad targeting, creative analysis and more. We’re empowering ad networks and advertisers to overcome the challenges posed by IDFA and enter a new era of contextual ad targeting for mobile games. Ad Intelligence. 100,000+ games and 700+ datapoints per game. Target games based on contextual relevancy. MOBILE GAMEDEV SEMINAR FEBRUARY 25, 2021 Mobile GameDev Seminar is a new mobile gaming industry event for game industry professionals organized by GameRefinery. The full-day seminar included several educational and inspiring keynote speeches from accomplished industry professionals on topics related to game design, monetization, and mobile gaming trends. OVERVIEW OF THE CURRENT MOBILE SPORTS & RACING GAMESSEE MORE ONGAMEREFINERY.COM
INFINITY KINGDOM
RETENTION ARCHIVES
Guest Post How Harry Potter Puzzles & Spells redefined Match 3 level design and engagement GAMEREFINERY PLAYER MOTIVATIONS & ARCHETYPES So, to sum up, our approach to player motivations is built on two intertwined cornerstones – Motivational Drivers and Player Archetypes. This two-fold approach is really powerful, as it doesn’t only shed light on isolated motivations themselves, but links them to player persona types for a more comprehensive view on the matter. DECONSTRUCTING LILY'S GARDEN During Q2 & Q3 this year, Lily’s Garden has been closing in around the top 100 grossing. Collapse versus Switcher. For their first dimension, Lily’s Garden doesn’t use the traditional match-3 Switcher mechanic but instead uses Collapse.Right now, Lily’s Garden is the highest grossing multi-dimensional Collapse game out there. UMAMUSUME PRETTY DERBY DECONSTRUCTION ALL YOU NEED TO KNOW ABOUT THE CHINESE MOBILE GAMES MARKET All You Need to Know About the Chinese Mobile Games Market: Genres, Publishers, Brands, and Features. 800 million mobile internet users, 550 million mobile gamers, 18 billion dollars of annual revenues – the Chinese mobile games market is like no other; attractive and unignorable. The market is a minefield of challenges as well though. BATTLE PASS IS A HOT TREND IN MOBILE GAMES Battle Pass is a hot trend in mobile games – like it or not. A bit over a year ago, we wrote a post about Battle Pass systems. Back then, this monetization mechanic was still brand-new with Fortnite the first mobile title to popularize it among players. Even though other genres slowly started adopting the same monetization feature, it was PRICING - COMBINE DATA PACKAGES THAT BEST SUIT YOUR NEEDS FTUE Videos. See how your competitors engage new players step by step from introduction to core gameplay to IAP purchases. Add to package. Added! Purchase the Games data package and get free access to revenue & downloads for 33 markets along with access toMOBILE GAME REPORTS
Here you can find a list of all the mobile game reports we here at GameRefinery have published. Enjoy the reading!ROAD TO LIVEOPS
Six games out of ten have increased: State of Survival: Zombie War – 6.57% increase; Top War: Battle Game – 6.18% increase; Puzzles & Survival – 4.69% increase; Evony – 3.94% increase; West Game – 1.13% increase; Mafia City: War of Underworld – 0.78% Increase; To keep this article short and simple, we’ll focus on the three biggest growers: State of Survival: Zombie War, Top WarMOBILE GAME BLOG
All you need to know about mobile games! Find the latest insights on the mobile game design and features and gaming industry in our blog. GAMEREFINERY PLAYER MOTIVATIONS & ARCHETYPES So, to sum up, our approach to player motivations is built on two intertwined cornerstones – Motivational Drivers and Player Archetypes. This two-fold approach is really powerful, as it doesn’t only shed light on isolated motivations themselves, but links them to player persona types for a more comprehensive view on the matter. MOBILE GAMEDEV SEMINAR FEBRUARY 25, 2021 Mobile GameDev Seminar is a new mobile gaming industry event for game industry professionals organized by GameRefinery. The full-day seminar included several educational and inspiring keynote speeches from accomplished industry professionals on topics related to game design, monetization, and mobile gaming trends. MATCH3 – META LAYERS AND MATCHING TYPES Collapse. Collapse (also commonly used term is Blasting) is a mechanic popularized in Match3 by games like Pet Rescue Saga and Toy Blast. In this variation, players tap blocks of the same color that are next to each other. When tapped, blocks disappear, and HOW TO KEEP YOUR PLAYERS IN GAME WITH APPOINTMENT MECHANICS Appointment mechanics are a great way to make players want to keep coming back to your game. They are relatively easy to implement across all genres, from MOBAs to endless runners. When it comes to appointment mechanics in top-performing Casual, Mid-Core, Sports & Racing, and Casino games in the US, there are clear similarities(daily rewards
CASUAL GAMES ARE "GUILDING UP" Casual Games are “Guilding Up”. Social elements are one of the cornerstones of today’s mobile games. Having a sense of community and playing together with other people keeps players coming back to the game, playing an important role in driving retention and player loyalty. Through this emphasis on “communal playing,” guildmechanics
HYPER-CASUAL VS IDLE: THE LATEST TRENDS IN MOBILE GAMES Idle gamers show a higher number of sessions per day (5.3 sessions vs 4.6 sessions in hyper-casual titles). They have a higher average session length than hyper-casual – 8 minutes. There’s a steady decrease in retention for idle games (a sign that the market is growing). Idle is the leading performer within the Arcade genre (theirposition
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> "With GameRefinery’s help, Lootcakes is now providing its UA > lookalike audiences for eight of the US Top 100 Grossing games" Dan > Laughlin, President & COO at LootcakesCase Studies
> "With GameRefinery, not only do I save a lot of time but I can be > confident that we have a comprehensive understanding of each > game’s roadmap in the market." Corey Klein, Studio Strategy > Manager at FoxNextCase Studies
> "Thanks to GameRefinery, we managed to identify key social features > that have high impact with a reasonable implementation cost." > Etienne Fougerousse, Editorial Content Manager at UbisoftCase Studies
> "GameRefinery has made our prototyping more accurate and sped up the > process. We can analyse prototypes and live games to see what > features would affect the game's performance" Isak Ström, Growth > Lead at MAG InteractiveCase Studies
> "With GameRefinery’s help, Lootcakes is now providing its UA > lookalike audiences for eight of the US Top 100 Grossing games" Dan > Laughlin, President & COO at LootcakesCase Studies
> "With GameRefinery, not only do I save a lot of time but I can be > confident that we have a comprehensive understanding of each > game’s roadmap in the market." Corey Klein, Studio Strategy > Manager at FoxNextCase Studies
> "Thanks to GameRefinery, we managed to identify key social features > that have high impact with a reasonable implementation cost." > Etienne Fougerousse, Editorial Content Manager at UbisoftCase Studies
> "GameRefinery has made our prototyping more accurate and sped up the > process. We can analyse prototypes and live games to see what > features would affect the game's performance" Isak Ström, Growth > Lead at MAG InteractiveCase Studies
> "With GameRefinery’s help, Lootcakes is now providing its UA > lookalike audiences for eight of the US Top 100 Grossing games" Dan > Laughlin, President & COO at LootcakesCase Studies Next
Read more:Analyst Bulletin: Mobile Game Market Review May 2021Market Research
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