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HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLYSEE MORE ONCLIXMARKETING.COM
HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. GOALS, STRATEGIES & TACTICS HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. HOW SMART AND STANDARD SHOPPING CAMPAIGNS WORK TOGETHER Standard Shopping campaigns are the original Shopping campaign type in Google Ads. In these campaigns, you get to pick the products, set targeting, and set your bid strategy and budgets. Ads in these campaigns will show on the Google Search Network. Smart Shopping campaigns are meant to simplify management and maximize the conversionvalue of
HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLYSEE MORE ONCLIXMARKETING.COM
HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What MICROSOFT ADS SUGGESTED AD COPY Click the Recommendations banner to open the list of suggested ads. Click the Edit pencil at any ad you want to edit. You can also find Ad Suggestions on the Recommendations tab. On the Campaigns page, go to the Recommendations tab. Find the card with title Add new ads created just for you under All Recommendations or Ads and Extensions. Click ENGAGE CONSUMERS WITH MICROSOFT’S VIDEO EXTENSIONS Microsoft Ads will be releasing a new extension for advertisers, video extensions. Video extensions are an interactive way to demonstrate products, services, and brand messages to consumers to create a richer experience that stands out more than just images and words. On desktop, when a user clicks on your thumbnail image, your video playsin a
TARGET IMPRESSION SHARE BIDDING: WHAT WE’VE SEEN SO FAR The first is that the Impression share actually increased after we implemented the Target IS bidding. We checked auction insights and one of our competitor’s impression share decreased by about 50% as did our Overlap rate. Additionally, our Outranking share increased from 88% to 94%. Considering this competitor information in conjunctionwith
HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
1,400+ KIDS YOUTUBE CHANNELS TO EXCLUDE FROM YOUR VIDEO How to Add YouTube Channels as Placement Exclusions. First, select the campaign or ad group you’d like to apply the exclusions. Then click on the Placements report. When you are in the Placements report in Google Ads, click on the Exclusions tab at the top of the page. Then click on the blue pencil icon to edit your exclusions. WHAT YOU NEED TO KNOW ABOUT YOUTUBE BRAND LIFT STUDIES What is a Brand Lift Study? According to Google, the goal of a Brand Lift Study is to provide more than just the basic metrics of how audiences respond to videos: “the effectiveness of an ad campaign is also evaluated by how it affects brand metrics. Brand Lift is a measurement of the direct impact your YouTube ads are having on WHAT YOU NEED TO KNOW ABOUT THE LINKEDIN AUDIENCE NETWORK LinkedIn sponsored content can now reach more folks than ever before with LinkedIn’s new Audience Network. Released to the public on September 6, the network increases the reach of this already powerful B2B channel.. Here’s what you need to know to get started with thisfeature.
CLASSIFIED AD SECRETS 2 THE ART OF WRITING CLASSIFIED ADS Yes, writing classified ads is an art, one that can be learned, developed and perfected in a relatively short period of time. WWW.CLIXMARKETING.COM www.clixmarketing.com CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. GOALS, STRATEGIES & TACTICS HOW SMART AND STANDARD SHOPPING CAMPAIGNS WORK TOGETHER Standard Shopping campaigns are the original Shopping campaign type in Google Ads. In these campaigns, you get to pick the products, set targeting, and set your bid strategy and budgets. Ads in these campaigns will show on the Google Search Network. Smart Shopping campaigns are meant to simplify management and maximize the conversionvalue of
HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. GETTING LINKEDIN CAMPAIGN MANAGER ACCESS AS AN AGENCYSEE MORE ONCLIXMARKETING.COM
ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLYSEE MORE ONCLIXMARKETING.COM
HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. GOALS, STRATEGIES & TACTICS HOW SMART AND STANDARD SHOPPING CAMPAIGNS WORK TOGETHER Standard Shopping campaigns are the original Shopping campaign type in Google Ads. In these campaigns, you get to pick the products, set targeting, and set your bid strategy and budgets. Ads in these campaigns will show on the Google Search Network. Smart Shopping campaigns are meant to simplify management and maximize the conversionvalue of
HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What GETTING LINKEDIN CAMPAIGN MANAGER ACCESS AS AN AGENCY To grant access, go to the business page within the LinkedIn interface (this is NOT done in Campaign Manager), and click the Admin Tools dropdown in the right corner. Select Manage Admins. You’ll need access to Sponsored Content Posters OR Designated Admins at the very least to run sponsored content. (Both if you’ll be adding additional MICROSOFT ADS SUGGESTED AD COPY Click the Recommendations banner to open the list of suggested ads. Click the Edit pencil at any ad you want to edit. You can also find Ad Suggestions on the Recommendations tab. On the Campaigns page, go to the Recommendations tab. Find the card with title Add new ads created just for you under All Recommendations or Ads and Extensions. Click TARGET IMPRESSION SHARE BIDDING: WHAT WE’VE SEEN SO FAR The first is that the Impression share actually increased after we implemented the Target IS bidding. We checked auction insights and one of our competitor’s impression share decreased by about 50% as did our Overlap rate. Additionally, our Outranking share increased from 88% to 94%. Considering this competitor information in conjunctionwith
HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
1,400+ KIDS YOUTUBE CHANNELS TO EXCLUDE FROM YOUR VIDEO How to Add YouTube Channels as Placement Exclusions. First, select the campaign or ad group you’d like to apply the exclusions. Then click on the Placements report. When you are in the Placements report in Google Ads, click on the Exclusions tab at the top of the page. Then click on the blue pencil icon to edit your exclusions. WHAT YOU NEED TO KNOW ABOUT YOUTUBE BRAND LIFT STUDIES What is a Brand Lift Study? According to Google, the goal of a Brand Lift Study is to provide more than just the basic metrics of how audiences respond to videos: “the effectiveness of an ad campaign is also evaluated by how it affects brand metrics. Brand Lift is a measurement of the direct impact your YouTube ads are having on WHAT YOU NEED TO KNOW ABOUT THE LINKEDIN AUDIENCE NETWORK LinkedIn sponsored content can now reach more folks than ever before with LinkedIn’s new Audience Network. Released to the public on September 6, the network increases the reach of this already powerful B2B channel.. Here’s what you need to know to get started with thisfeature.
WWW.CLIXMARKETING.COM www.clixmarketing.com CLASSIFIED AD SECRETS 2 THE ART OF WRITING CLASSIFIED ADS Yes, writing classified ads is an art, one that can be learned, developed and perfected in a relatively short period of time. CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. GOALS, STRATEGIES & TACTICS HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. HOW SMART AND STANDARD SHOPPING CAMPAIGNS WORK TOGETHER Standard Shopping campaigns are the original Shopping campaign type in Google Ads. In these campaigns, you get to pick the products, set targeting, and set your bid strategy and budgets. Ads in these campaigns will show on the Google Search Network. Smart Shopping campaigns are meant to simplify management and maximize the conversionvalue of
HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLYSEE MORE ONCLIXMARKETING.COM
HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. GOALS, STRATEGIES & TACTICS HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. HOW SMART AND STANDARD SHOPPING CAMPAIGNS WORK TOGETHER Standard Shopping campaigns are the original Shopping campaign type in Google Ads. In these campaigns, you get to pick the products, set targeting, and set your bid strategy and budgets. Ads in these campaigns will show on the Google Search Network. Smart Shopping campaigns are meant to simplify management and maximize the conversionvalue of
HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLYSEE MORE ONCLIXMARKETING.COM
HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What MICROSOFT ADS SUGGESTED AD COPY Click the Recommendations banner to open the list of suggested ads. Click the Edit pencil at any ad you want to edit. You can also find Ad Suggestions on the Recommendations tab. On the Campaigns page, go to the Recommendations tab. Find the card with title Add new ads created just for you under All Recommendations or Ads and Extensions. Click ENGAGE CONSUMERS WITH MICROSOFT’S VIDEO EXTENSIONS Microsoft Ads will be releasing a new extension for advertisers, video extensions. Video extensions are an interactive way to demonstrate products, services, and brand messages to consumers to create a richer experience that stands out more than just images and words. On desktop, when a user clicks on your thumbnail image, your video playsin a
TARGET IMPRESSION SHARE BIDDING: WHAT WE’VE SEEN SO FAR The first is that the Impression share actually increased after we implemented the Target IS bidding. We checked auction insights and one of our competitor’s impression share decreased by about 50% as did our Overlap rate. Additionally, our Outranking share increased from 88% to 94%. Considering this competitor information in conjunctionwith
HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
1,400+ KIDS YOUTUBE CHANNELS TO EXCLUDE FROM YOUR VIDEO How to Add YouTube Channels as Placement Exclusions. First, select the campaign or ad group you’d like to apply the exclusions. Then click on the Placements report. When you are in the Placements report in Google Ads, click on the Exclusions tab at the top of the page. Then click on the blue pencil icon to edit your exclusions. WHAT YOU NEED TO KNOW ABOUT YOUTUBE BRAND LIFT STUDIES What is a Brand Lift Study? According to Google, the goal of a Brand Lift Study is to provide more than just the basic metrics of how audiences respond to videos: “the effectiveness of an ad campaign is also evaluated by how it affects brand metrics. Brand Lift is a measurement of the direct impact your YouTube ads are having on WHAT YOU NEED TO KNOW ABOUT THE LINKEDIN AUDIENCE NETWORK LinkedIn sponsored content can now reach more folks than ever before with LinkedIn’s new Audience Network. Released to the public on September 6, the network increases the reach of this already powerful B2B channel.. Here’s what you need to know to get started with thisfeature.
CLASSIFIED AD SECRETS 2 THE ART OF WRITING CLASSIFIED ADS Yes, writing classified ads is an art, one that can be learned, developed and perfected in a relatively short period of time. WWW.CLIXMARKETING.COM www.clixmarketing.com CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. GOALS, STRATEGIES & TACTICS HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLYSEE MORE ONCLIXMARKETING.COM
HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. WHAT YOU NEED TO KNOW ABOUT YOUTUBE BRAND LIFT STUDIES What is a Brand Lift Study? According to Google, the goal of a Brand Lift Study is to provide more than just the basic metrics of how audiences respond to videos: “the effectiveness of an ad campaign is also evaluated by how it affects brand metrics. Brand Lift is a measurement of the direct impact your YouTube ads are having on CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. GOALS, STRATEGIES & TACTICS HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
LITERARY LESSONS: INSPIRATION & TAKEAWAYS FROM A FEW OF We tend to keep things pretty technical on the Clix blog, but we want to share more of what drives our team and how we work – so we hope you’ll find value in our Clix Shares posts! What BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLYSEE MORE ONCLIXMARKETING.COM
HOW TO CONFIGURE ADWORDS TRACKING IN GOOGLE TAG MANAGER Create a new tag using steps one and two above and select AdWords Conversion Tracking as the tag type. 1.) Now, you’ll need to copy two items from the conversion tag code: The string after var google_conversion_id = goes into the “Conversion ID” box. The string after var google_conversion_label = goes into the “ConversionLabel” box. 2.)
HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. WHAT YOU NEED TO KNOW ABOUT YOUTUBE BRAND LIFT STUDIES What is a Brand Lift Study? According to Google, the goal of a Brand Lift Study is to provide more than just the basic metrics of how audiences respond to videos: “the effectiveness of an ad campaign is also evaluated by how it affects brand metrics. Brand Lift is a measurement of the direct impact your YouTube ads are having on CLIX MARKETING BLOG’S #PPC NEWS & VIEWS: FRIDAY, JUNE 4 June 3, 2021. PPC News and Views Like Kayla Kurtz. Hello again and happy Friday, readers! We hope you find some helpful resources in this week’s #PPC News & Views! MEET ANU ADEGBOLA: CLIX MARKETING DIRECTOR OF CLIENT This post is a part of a series that profiles our leadership team here at Clix. We hope you enjoy getting to know us! It’s our pleasure to continue introducing you to Anu Adegbola, our new Director of Client Strategy and the latest addition to the Clix team! SPOTTED IN ACCOUNTS: GOOGLE EXPANDING AUTO-APPLIED CHANGES Spotted in Accounts: Google Expanding Auto-Applied Changes. Let’s start with a story. I recently took over an ad account that had a handful of campaigns set up in a seemingly strong structure. There were about 10 campaigns broken up into logical themes, each with anywhere from 7 to 30 ad groups with further segmentations of thekeywords.
DRIVING GROWTH THROUGH DIGITAL MARKETING: A HANDS-ON The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers issimply in
MICROSOFT ADS SUGGESTED AD COPY Click the Recommendations banner to open the list of suggested ads. Click the Edit pencil at any ad you want to edit. You can also find Ad Suggestions on the Recommendations tab. On the Campaigns page, go to the Recommendations tab. Find the card with title Add new ads created just for you under All Recommendations or Ads and Extensions. Click ENGAGE CONSUMERS WITH MICROSOFT’S VIDEO EXTENSIONS Microsoft Ads will be releasing a new extension for advertisers, video extensions. Video extensions are an interactive way to demonstrate products, services, and brand messages to consumers to create a richer experience that stands out more than just images and words. On desktop, when a user clicks on your thumbnail image, your video playsin a
TARGET IMPRESSION SHARE BIDDING: WHAT WE’VE SEEN SO FAR The first is that the Impression share actually increased after we implemented the Target IS bidding. We checked auction insights and one of our competitor’s impression share decreased by about 50% as did our Overlap rate. Additionally, our Outranking share increased from 88% to 94%. Considering this competitor information in conjunctionwith
1,400+ KIDS YOUTUBE CHANNELS TO EXCLUDE FROM YOUR VIDEO How to Add YouTube Channels as Placement Exclusions. First, select the campaign or ad group you’d like to apply the exclusions. Then click on the Placements report. When you are in the Placements report in Google Ads, click on the Exclusions tab at the top of the page. Then click on the blue pencil icon to edit your exclusions. WHAT YOU NEED TO KNOW ABOUT YOUTUBE BRAND LIFT STUDIES What is a Brand Lift Study? According to Google, the goal of a Brand Lift Study is to provide more than just the basic metrics of how audiences respond to videos: “the effectiveness of an ad campaign is also evaluated by how it affects brand metrics. Brand Lift is a measurement of the direct impact your YouTube ads are having on WHAT YOU NEED TO KNOW ABOUT THE LINKEDIN AUDIENCE NETWORK LinkedIn sponsored content can now reach more folks than ever before with LinkedIn’s new Audience Network. Released to the public on September 6, the network increases the reach of this already powerful B2B channel.. Here’s what you need to know to get started with thisfeature.
CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
TARGET IMPRESSION SHARE BIDDING: WHAT WE’VE SEEN SO FARGOOGLE ADS AUTOMATED BIDDINGWHAT ARE IMPRESSIONS IN GOOGLEAUTO BIDDING STRATEGYSEARCH IMPRESSION SHARETARGET IMPRESSION SHARE GOOGLE The first is that the Impression share actually increased after we implemented the Target IS bidding. We checked auction insights and one of our competitor’s impression share decreased by about 50% as did our Overlap rate. Additionally, our Outranking share increased from 88% to 94%. Considering this competitor information in conjunctionwith
ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLY First, it’s important to know that Google will not translate ads or keywords for you. If you write ads in English, and select “Spanish” as your target language, your ads and keywords will still be in English. If you want ads to show in a particular language, it’s up to you to translate them. Let’s take a look at howlanguage targeting
HOW TO BLOCK YOUR ADS FROM RUNNING ON SPECIFIC WEBSITES Select the campaign you’d like to make the exclusion in, then navigate to Placements in the left column. Select Exclusions at the top, then the blue plus sign button. You then have the option to select YouTube channels, videos, websites, apps or app categories for your exclusion. This is quite the update from the old interface. 1,400+ KIDS YOUTUBE CHANNELS TO EXCLUDE FROM YOUR VIDEO How to Add YouTube Channels as Placement Exclusions. First, select the campaign or ad group you’d like to apply the exclusions. Then click on the Placements report. When you are in the Placements report in Google Ads, click on the Exclusions tab at the top of the page. Then click on the blue pencil icon to edit your exclusions. HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. WHAT YOU NEED TO KNOW ABOUT YOUTUBE BRAND LIFT STUDIES What is a Brand Lift Study? According to Google, the goal of a Brand Lift Study is to provide more than just the basic metrics of how audiences respond to videos: “the effectiveness of an ad campaign is also evaluated by how it affects brand metrics. Brand Lift is a measurement of the direct impact your YouTube ads are having on CLIX MARKETINGABOUT USSERVICESBLOGCONTACTTEAMNEWS Clix Marketing has managed digital advertising campaigns for over twelve years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. HOW TO VIEW GOOGLE SEARCH TERMS IN GOOGLE ANALYTICS We’ve written a few posts already about Google’s recent change to reduce the number of search terms visible within Google Ads accounts and its impact on ad account management. Well, now we have another tip for advertisers to get some insight into the search terms that were removed by using Google Analytics. BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR Here they all are with a brief description of each straight from the campaign set up process. And here are the bidding strategy options for each campaign subtype under the Brand Awareness and Reach goal. Standard Awareness – Maximum CPV and Maximum CPM. Skippable In-Stream – Target CPM only. Outstream – Viewable CPM only. HOW TO VIEW YOUR COMPETITORS’ LINKEDIN ADS To access a LinkedIn business page’s ads, go to the page and look for the “Ads” tab on the left. Now, you’ll see a list of ads associated with the page. Based on looking at existing clients’ pages, it appears that ads are shown in order of creation (with the latest ads at the top). Also, note that ads from recently paused orcompleted
TARGET IMPRESSION SHARE BIDDING: WHAT WE’VE SEEN SO FARGOOGLE ADS AUTOMATED BIDDINGWHAT ARE IMPRESSIONS IN GOOGLEAUTO BIDDING STRATEGYSEARCH IMPRESSION SHARETARGET IMPRESSION SHARE GOOGLE The first is that the Impression share actually increased after we implemented the Target IS bidding. We checked auction insights and one of our competitor’s impression share decreased by about 50% as did our Overlap rate. Additionally, our Outranking share increased from 88% to 94%. Considering this competitor information in conjunctionwith
ARE YOU USING GOOGLE ADWORDS LANGUAGE TARGETING CORRECTLY First, it’s important to know that Google will not translate ads or keywords for you. If you write ads in English, and select “Spanish” as your target language, your ads and keywords will still be in English. If you want ads to show in a particular language, it’s up to you to translate them. Let’s take a look at howlanguage targeting
HOW TO BLOCK YOUR ADS FROM RUNNING ON SPECIFIC WEBSITES Select the campaign you’d like to make the exclusion in, then navigate to Placements in the left column. Select Exclusions at the top, then the blue plus sign button. You then have the option to select YouTube channels, videos, websites, apps or app categories for your exclusion. This is quite the update from the old interface. 1,400+ KIDS YOUTUBE CHANNELS TO EXCLUDE FROM YOUR VIDEO How to Add YouTube Channels as Placement Exclusions. First, select the campaign or ad group you’d like to apply the exclusions. Then click on the Placements report. When you are in the Placements report in Google Ads, click on the Exclusions tab at the top of the page. Then click on the blue pencil icon to edit your exclusions. HOW TO GET FACEBOOK ADS AND PAGE ACCESS AS AN AGENCY In the left navigation, go to Accounts > Pages. Click the Add button and select “Request Access to a Page”. Enter the Facebook Page name or URL and click “Request Access”. This will send a request to the client that will need approval before this process is finished. Here is how to instruct your client to grant access. WHAT YOU NEED TO KNOW ABOUT YOUTUBE BRAND LIFT STUDIES What is a Brand Lift Study? According to Google, the goal of a Brand Lift Study is to provide more than just the basic metrics of how audiences respond to videos: “the effectiveness of an ad campaign is also evaluated by how it affects brand metrics. Brand Lift is a measurement of the direct impact your YouTube ads are having on ABOUT US - CLIX MARKETING "Over the years I have had the opportunity to work with many online marketing agencies, all promising better, faster, results. After reviewing many without successful results, I found that Clix Marketing was the best match for the Saint Jude Retreats. TWITTER INTEREST TARGETING OPTIONS I wanted to use my post to deep dive into the interest targeting options and list out what is currently available to help you consider if Twitter Ads is right for your brand. Use the links below to help you find the targeting areas most important to your accountMEET THE CLIX TEAM
Meet the Clix Marketing Team . Mae Polczynski. President. Full Bio. Michelle Morgan. Director of Client Services. Full Bio SERVICES - CLIX MARKETING Without a thorough conversion rate optimization plan, performance from any channel will be limited – or perhaps even suffer. The Clix team are experts in paid search, social media advertising, display advertising – and we also provide innovative strategies to improve conversion rates on your landing pages and website. ABOUT US - CLIX MARKETING Michelle Morgan Director of Client Services. Michelle is known in the SEM industry for her expertise in PPC account management and analytics. Before joining Clix, she was the in-house PPC manager for Veterans United Home Loans, where she also managed landing page and conversion rate optimization. GETTING LINKEDIN CAMPAIGN MANAGER ACCESS AS AN AGENCY To grant access, go to the business page within the LinkedIn interface (this is NOT done in Campaign Manager), and click the Admin Tools dropdown in the right corner. Select Manage Admins. You’ll need access to Sponsored Content Posters OR Designated Admins at the very least to run sponsored content. (Both if you’ll be adding additional HOW TO BLOCK YOUR ADS FROM RUNNING ON SPECIFIC WEBSITES Select the campaign you’d like to make the exclusion in, then navigate to Placements in the left column. Select Exclusions at the top, then the blue plus sign button. You then have the option to select YouTube channels, videos, websites, apps or app categories for your exclusion. This is quite the update from the old interface. TARGET IMPRESSION SHARE BIDDING: WHAT WE’VE SEEN SO FAR Google’s been rolling out more and more smart bidding strategies in the continual push toward campaign automation, and earlier this month they announced the latest automated bidding strategy — Target Impression Share.While initial automated bidding options focused on increasing conversions, revenue or clicks, Target Impression Share focuses on increasing brand awareness by WHAT HAPPENED WHEN I GAVE FACEBOOK TARGETING EXPANSION A Enabling this feature basically gives Facebook permission to show your ads outside of the audience (s) in your ad set to those Facebook “thinks” will give you either more or cheaper results. If the feature is enabled and if Facebook thinks it can generate better results for you, then it’ll take a portion of your budget to show toits
WHAT YOU NEED TO KNOW ABOUT THE LINKEDIN AUDIENCE NETWORK LinkedIn sponsored content can now reach more folks than ever before with LinkedIn’s new Audience Network. Released to the public on September 6, the network increases the reach of this already powerful B2B channel.. Here’s what you need to know to get started with thisfeature.
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