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WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about "HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a product or service. No solutions to meet the customer need are IS YOUR PRODUCT SUCCESSFUL? YES/ NO/ DON’T KNOW If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at yourcompany knows.
"HOW TO...." UNDERTAKE A COMPETITOR ANALYSIS Step 4: Summarise competitor product and market strategies. Once you’ve gathered your data, a table is an easy way to organise it. Consider the following headings: Competing product’s purpose and high level functionality. Threat level – estimate the threat level the competing company and product poses to you. PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
FINANCIAL FUNDAMENTALS FOR PRODUCT MANAGERS 1 Financial Fundamentals For Product Managers Two Day Course Successful Product Managers Are Financially Literate and Articulate Successful Product Managers know BRAINMATES - DELIVERING PRODUCT-LED TRANSFORMATIONCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates consultants are Product Management veterans, who have worked across multiple industries and environments to repeatedly crush customer and business problems faster that you could do it yourself. We can deliver a wide range of services: Product Manager Capability Assessment and Report. Customer Research. Product Strategy Workshop.WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about "HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a product or service. No solutions to meet the customer need are IS YOUR PRODUCT SUCCESSFUL? YES/ NO/ DON’T KNOW If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at yourcompany knows.
"HOW TO...." UNDERTAKE A COMPETITOR ANALYSIS Step 4: Summarise competitor product and market strategies. Once you’ve gathered your data, a table is an easy way to organise it. Consider the following headings: Competing product’s purpose and high level functionality. Threat level – estimate the threat level the competing company and product poses to you. PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
FINANCIAL FUNDAMENTALS FOR PRODUCT MANAGERS 1 Financial Fundamentals For Product Managers Two Day Course Successful Product Managers Are Financially Literate and Articulate Successful Product Managers know PRODUCT MANAGEMENT TRAINING COURSES SYDNEY & MELBOURNE Since 2004, Brainmates has set the benchmark for Product Management training in Australia and throughout the Asia Pacific. We have trained thousands of Product Managers to be superstars and our frameworks and processes are used by hundreds of leading organisations to deliverawesome products.
"HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a productor service.
THE IMPORTANCE OF MARKET RESEARCH Market research facilitates decision making, reduces uncertainty and highlights consumer problems. Market research drives every aspect of a business such as: Identifying new market opportunities and evaluating the existing markets. Segmenting and analyzing the market. Selecting the best target market. Evaluating and analyzing the company’s APPLYING INNOVATION IN PRODUCT MANAGEMENT Offering: This group covers the application of innovation to the actual product or service. It incorporates performance related enhancements, changes to the extended system that supports a product and the service aspects offered to make the purchase or use of the product easier for the customer. Delivery: The more marketing relatedelements of
PRODBOK, PRODUCT MANAGEMENT STANDARDS Product management has always been important, just not well understood. The ProdBOK Guide is a critical first step to addressing this and will continue to grow and evolve in line with industry changes.”. The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The bookwas sponsored
CAPTURING THE RIGHT CUSTOMER INSIGHTS Our recent Product Talks Meetup investigated one of the most significant yet often highly neglected or misunderstood areas of Product Management – market research.. A deep understanding of our customers and their needs pave the way for solid business cases and effective strategies for market segmentation, pricing, and product features prioritisation. WHY WE NEED PRODUCT MANAGERS ACCORDING TO RICH MIRONOV In March 2018, Rich Mironov visited Australia and presented to the Product Talks Sydney Meetup Group on building and scaling Product teams. This blog is a transcript of part of that meetup, focusing on why we need Product Management. Rich Mironov presenting on why we needProduct Management
THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. PROJECT MANAGER VS PRODUCT MANAGER During the life cycle of a product, multiple projects can occur. From these definitions we can see that a project manager’s focus is internal and tactical whereas a Product Manager’s focus is external — on the customers’ needs and on the product strategy required to meet them. You need the skills of both a Product Manager and a project PETS.COM - A CLASSIC EXAMPLE OF PRODUCT DEVELOPMENT FAILURE In November 2000, Pets.com folded after having burned through $300 million in less than two years. Over 300 people lost their jobs and the site was shut down. CEO Julie Wainright said in a statement ”It is well known that this is a very, very difficult environment for business-to-consumer Internet companies. BRAINMATES - DELIVERING PRODUCT-LED TRANSFORMATIONCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates consultants are Product Management veterans, who have worked across multiple industries and environments to repeatedly crush customer and business problems faster that you could do it yourself. We can deliver a wide range of services: Product Manager Capability Assessment and Report. Customer Research. Product Strategy Workshop.WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about "HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a product or service. No solutions to meet the customer need are IS YOUR PRODUCT SUCCESSFUL? YES/ NO/ DON’T KNOW If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at yourcompany knows.
"HOW TO...." UNDERTAKE A COMPETITOR ANALYSIS Step 4: Summarise competitor product and market strategies. Once you’ve gathered your data, a table is an easy way to organise it. Consider the following headings: Competing product’s purpose and high level functionality. Threat level – estimate the threat level the competing company and product poses to you. PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
FINANCIAL FUNDAMENTALS FOR PRODUCT MANAGERS 1 Financial Fundamentals For Product Managers Two Day Course Successful Product Managers Are Financially Literate and Articulate Successful Product Managers know BRAINMATES - DELIVERING PRODUCT-LED TRANSFORMATIONCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates consultants are Product Management veterans, who have worked across multiple industries and environments to repeatedly crush customer and business problems faster that you could do it yourself. We can deliver a wide range of services: Product Manager Capability Assessment and Report. Customer Research. Product Strategy Workshop.WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about "HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a product or service. No solutions to meet the customer need are IS YOUR PRODUCT SUCCESSFUL? YES/ NO/ DON’T KNOW If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at yourcompany knows.
"HOW TO...." UNDERTAKE A COMPETITOR ANALYSIS Step 4: Summarise competitor product and market strategies. Once you’ve gathered your data, a table is an easy way to organise it. Consider the following headings: Competing product’s purpose and high level functionality. Threat level – estimate the threat level the competing company and product poses to you. PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
FINANCIAL FUNDAMENTALS FOR PRODUCT MANAGERS 1 Financial Fundamentals For Product Managers Two Day Course Successful Product Managers Are Financially Literate and Articulate Successful Product Managers knowWORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT TRAINING COURSES SYDNEY & MELBOURNE Since 2004, Brainmates has set the benchmark for Product Management training in Australia and throughout the Asia Pacific. We have trained thousands of Product Managers to be superstars and our frameworks and processes are used by hundreds of leading organisations to deliverawesome products.
WHAT IS MODULAR INNOVATION? We are pleased to introduce a 7-part series on Modular Innovation, written by Jeremy Horn – The Product Guy. Jeremy is a product management, strategy, and technology consultant. He is the founder and organizer of The Product Group, a New York-based monthly meet up for Product People. Over the past decade, Jeremy has founded numerous "HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a productor service.
THE IMPORTANCE OF MARKET RESEARCH Market research facilitates decision making, reduces uncertainty and highlights consumer problems. Market research drives every aspect of a business such as: Identifying new market opportunities and evaluating the existing markets. Segmenting and analyzing the market. Selecting the best target market. Evaluating and analyzing the company’s PRIORITISE YOUR PRODUCT BACKLOG WITH ONE SIMPLE QUESTION Marco Tebaldi | Author. Marco Tebaldi is an experienced Product Manager, consultant, scrum master and community builder. He has a passion for bringing people together and working at the intersection of Product and innovation. PRODBOK, PRODUCT MANAGEMENT STANDARDS Product management has always been important, just not well understood. The ProdBOK Guide is a critical first step to addressing this and will continue to grow and evolve in line with industry changes.”. The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The bookwas sponsored
APPLYING INNOVATION IN PRODUCT MANAGEMENT Offering: This group covers the application of innovation to the actual product or service. It incorporates performance related enhancements, changes to the extended system that supports a product and the service aspects offered to make the purchase or use of the product easier for the customer. Delivery: The more marketing relatedelements of
THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. PETS.COM - A CLASSIC EXAMPLE OF PRODUCT DEVELOPMENT FAILURE In November 2000, Pets.com folded after having burned through $300 million in less than two years. Over 300 people lost their jobs and the site was shut down. CEO Julie Wainright said in a statement ”It is well known that this is a very, very difficult environment for business-to-consumer Internet companies. BRAINMATES - DELIVERING PRODUCT-LED TRANSFORMATIONCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates consultants are Product Management veterans, who have worked across multiple industries and environments to repeatedly crush customer and business problems faster that you could do it yourself. We can deliver a wide range of services: Product Manager Capability Assessment and Report. Customer Research. Product Strategy Workshop. PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about PRODUCT DIFFERENTIATION Differentiation in product management. The concept of differentiation seeks to identify and highlight ways in which one product is different to others. The desired outcome is an understanding or recognition within your target audience that your product is different from competitor offerings. We suggest that product managers need to go onestep
THE CUSTOMER SERVICE GAP MODEL SERVQUAL (service quality gap model) is a gap method in service quality measurement, a tool that can be used by Product Manager across all industries. The aim of this model is to: Identify the gaps between customer expectation and the actual services provided at different stages of service delivery. Close the gap and improve the customerservice.
"HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. WHAT IS A "MARKET-DRIVEN" PRODUCT? A two-tier definition of market-driven Product. Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” (BusinessDictionary.com ) “Using market knowledge to determine the corporate strategy of anorganization.
"HOW TO...." UNDERSTAND AND USE NPV IN A BUSINESS CASE In this company they require a discount rate of 10% to be applied to NPV calculations. This basically sets a minimum rate of return threshold for the business case financials and will filter out initiatives where the money spent would be better left in the bank toearn interest.
BRAINMATES - DELIVERING PRODUCT-LED TRANSFORMATIONCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates consultants are Product Management veterans, who have worked across multiple industries and environments to repeatedly crush customer and business problems faster that you could do it yourself. We can deliver a wide range of services: Product Manager Capability Assessment and Report. Customer Research. Product Strategy Workshop. PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about PRODUCT DIFFERENTIATION Differentiation in product management. The concept of differentiation seeks to identify and highlight ways in which one product is different to others. The desired outcome is an understanding or recognition within your target audience that your product is different from competitor offerings. We suggest that product managers need to go onestep
THE CUSTOMER SERVICE GAP MODEL SERVQUAL (service quality gap model) is a gap method in service quality measurement, a tool that can be used by Product Manager across all industries. The aim of this model is to: Identify the gaps between customer expectation and the actual services provided at different stages of service delivery. Close the gap and improve the customerservice.
"HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. WHAT IS A "MARKET-DRIVEN" PRODUCT? A two-tier definition of market-driven Product. Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” (BusinessDictionary.com ) “Using market knowledge to determine the corporate strategy of anorganization.
"HOW TO...." UNDERSTAND AND USE NPV IN A BUSINESS CASE In this company they require a discount rate of 10% to be applied to NPV calculations. This basically sets a minimum rate of return threshold for the business case financials and will filter out initiatives where the money spent would be better left in the bank toearn interest.
BRAINMATES ARE PRODUCT MANAGERS WHO SPECIALISE IN PRODUCT Brainmates are Product Managers who specialise in Product Management. We run Product Management courses, product workplace training, consulting contracting.WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT FRAMEWORK AND PROCESS The Brainmates Product Management Framework – an iterative process from idea to minimum viable product to launch and beyond. The Brainmates Product Management Framework brings together Design Thinking, Agile and Lean methodologies to offer a fresh approach that enables companies to create products and services customers love. "HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a product or service. No solutions to meet the customer need are WHAT IS A "MARKET-DRIVEN" PRODUCT? A two-tier definition of market-driven Product. Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” (BusinessDictionary.com ) “Using market knowledge to determine the corporate strategy of anorganization.
HOW TO POSITION A PRODUCT TO ACHIEVE CUT THROUGH AND BEAT Step 2: Target a specific segment. Now that you’ve split your market up into segments, you need to decide which one (s) you should focus on. You should target whichever segment you think will give you the best return on your investment. Which segment is the most likely to use your Product and bring your organisation closer to its mission or ZARA'S INNOVATION MANTRA Zara’s Innovation Mantra. It’s been announced that global fashion brand Zara is preparing to enter the Australian market. The flagship brand of Spanish retail conglomerate Intidex, Zara was famously described by Louis Vutton designer Daniel Piette as “Possibly the PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
PROJECT MANAGER VS PRODUCT MANAGER During the life cycle of a product, multiple projects can occur. From these definitions we can see that a project manager’s focus is internal and tactical whereas a Product Manager’s focus is external — on the customers’ needs and on the product strategy required to meet them. You need the skills of both a Product Manager and a project PETS.COM - A CLASSIC EXAMPLE OF PRODUCT DEVELOPMENT FAILURE In November 2000, Pets.com folded after having burned through $300 million in less than two years. Over 300 people lost their jobs and the site was shut down. CEO Julie Wainright said in a statement ”It is well known that this is a very, very difficult environment for business-to-consumer Internet companies. BRAINMATES - DELIVERING PRODUCT-LED TRANSFORMATIONCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates consultants are Product Management veterans, who have worked across multiple industries and environments to repeatedly crush customer and business problems faster that you could do it yourself. We can deliver a wide range of services: Product Manager Capability Assessment and Report. Customer Research. Product Strategy Workshop. PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about PRODUCT DIFFERENTIATION Differentiation in product management. The concept of differentiation seeks to identify and highlight ways in which one product is different to others. The desired outcome is an understanding or recognition within your target audience that your product is different from competitor offerings. We suggest that product managers need to go onestep
THE CUSTOMER SERVICE GAP MODEL SERVQUAL (service quality gap model) is a gap method in service quality measurement, a tool that can be used by Product Manager across all industries. The aim of this model is to: Identify the gaps between customer expectation and the actual services provided at different stages of service delivery. Close the gap and improve the customerservice.
"HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. WHAT IS A "MARKET-DRIVEN" PRODUCT? A two-tier definition of market-driven Product. Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” (BusinessDictionary.com ) “Using market knowledge to determine the corporate strategy of anorganization.
"HOW TO...." UNDERSTAND AND USE NPV IN A BUSINESS CASE In this company they require a discount rate of 10% to be applied to NPV calculations. This basically sets a minimum rate of return threshold for the business case financials and will filter out initiatives where the money spent would be better left in the bank toearn interest.
BRAINMATES - DELIVERING PRODUCT-LED TRANSFORMATIONCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates consultants are Product Management veterans, who have worked across multiple industries and environments to repeatedly crush customer and business problems faster that you could do it yourself. We can deliver a wide range of services: Product Manager Capability Assessment and Report. Customer Research. Product Strategy Workshop. PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about PRODUCT DIFFERENTIATION Differentiation in product management. The concept of differentiation seeks to identify and highlight ways in which one product is different to others. The desired outcome is an understanding or recognition within your target audience that your product is different from competitor offerings. We suggest that product managers need to go onestep
THE CUSTOMER SERVICE GAP MODEL SERVQUAL (service quality gap model) is a gap method in service quality measurement, a tool that can be used by Product Manager across all industries. The aim of this model is to: Identify the gaps between customer expectation and the actual services provided at different stages of service delivery. Close the gap and improve the customerservice.
"HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. WHAT IS A "MARKET-DRIVEN" PRODUCT? A two-tier definition of market-driven Product. Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” (BusinessDictionary.com ) “Using market knowledge to determine the corporate strategy of anorganization.
"HOW TO...." UNDERSTAND AND USE NPV IN A BUSINESS CASE In this company they require a discount rate of 10% to be applied to NPV calculations. This basically sets a minimum rate of return threshold for the business case financials and will filter out initiatives where the money spent would be better left in the bank toearn interest.
BRAINMATES ARE PRODUCT MANAGERS WHO SPECIALISE IN PRODUCT Brainmates are Product Managers who specialise in Product Management. We run Product Management courses, product workplace training, consulting contracting.WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT FRAMEWORK AND PROCESS The Brainmates Product Management Framework – an iterative process from idea to minimum viable product to launch and beyond. The Brainmates Product Management Framework brings together Design Thinking, Agile and Lean methodologies to offer a fresh approach that enables companies to create products and services customers love. "HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a product or service. No solutions to meet the customer need are WHAT IS A "MARKET-DRIVEN" PRODUCT? A two-tier definition of market-driven Product. Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” (BusinessDictionary.com ) “Using market knowledge to determine the corporate strategy of anorganization.
HOW TO POSITION A PRODUCT TO ACHIEVE CUT THROUGH AND BEAT Step 2: Target a specific segment. Now that you’ve split your market up into segments, you need to decide which one (s) you should focus on. You should target whichever segment you think will give you the best return on your investment. Which segment is the most likely to use your Product and bring your organisation closer to its mission or ZARA'S INNOVATION MANTRA Zara’s Innovation Mantra. It’s been announced that global fashion brand Zara is preparing to enter the Australian market. The flagship brand of Spanish retail conglomerate Intidex, Zara was famously described by Louis Vutton designer Daniel Piette as “Possibly the PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
PROJECT MANAGER VS PRODUCT MANAGER During the life cycle of a product, multiple projects can occur. From these definitions we can see that a project manager’s focus is internal and tactical whereas a Product Manager’s focus is external — on the customers’ needs and on the product strategy required to meet them. You need the skills of both a Product Manager and a project PETS.COM - A CLASSIC EXAMPLE OF PRODUCT DEVELOPMENT FAILURE In November 2000, Pets.com folded after having burned through $300 million in less than two years. Over 300 people lost their jobs and the site was shut down. CEO Julie Wainright said in a statement ”It is well known that this is a very, very difficult environment for business-to-consumer Internet companies. BRAINMATES - BOOSTING PEOPLE, AGILE ORGANISATIONS ANDCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates Advances Product Management. Brainmates has had a singular dedication to advancing the professional practice of Product Management since 2004. We have supported 1000's of individual product professionals and their teams deliver amazing products to their customers. Brainmates has brought product people together to form anamazing
BRAINMATES ARE PRODUCT MANAGERS WHO SPECIALISE IN PRODUCT Brainmates are Product Managers who specialise in Product Management. We run Product Management courses, product workplace training, consulting contracting. PRODUCT MANAGEMENT TRAINING COURSES SYDNEY & MELBOURNE Since 2004, Brainmates has set the benchmark for Product Management training in Australia and throughout the Asia Pacific. We have trained thousands of Product Managers to be superstars and our frameworks and processes are used by hundreds of leading organisations to deliverawesome products.
PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about "HOW TO..." UNDERTAKE A PRODUCT COMPARISON A Product Comparison unlike a Competitor Analysis provides a simple way to compare product features or the product’s capabilities across multiple products. Undertaking a Product Comparison allows you to determine if your product is on par or has more or different or better features than your competitors’. So how do we go about conducting a SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
PRODUCT DIFFERENTIATION Differentiation in product management. The concept of differentiation seeks to identify and highlight ways in which one product is different to others. The desired outcome is an understanding or recognition within your target audience that your product is different from competitor offerings. We suggest that product managers need to go onestep
THE CUSTOMER SERVICE GAP MODEL SERVQUAL (service quality gap model) is a gap method in service quality measurement, a tool that can be used by Product Manager across all industries. The aim of this model is to: Identify the gaps between customer expectation and the actual services provided at different stages of service delivery. Close the gap and improve the customerservice.
BRAINMATES - BOOSTING PEOPLE, AGILE ORGANISATIONS ANDCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates Advances Product Management. Brainmates has had a singular dedication to advancing the professional practice of Product Management since 2004. We have supported 1000's of individual product professionals and their teams deliver amazing products to their customers. Brainmates has brought product people together to form anamazing
BRAINMATES ARE PRODUCT MANAGERS WHO SPECIALISE IN PRODUCT Brainmates are Product Managers who specialise in Product Management. We run Product Management courses, product workplace training, consulting contracting. PRODUCT MANAGEMENT TRAINING COURSES SYDNEY & MELBOURNE Since 2004, Brainmates has set the benchmark for Product Management training in Australia and throughout the Asia Pacific. We have trained thousands of Product Managers to be superstars and our frameworks and processes are used by hundreds of leading organisations to deliverawesome products.
PRODUCT MANAGEMENT COURSES What we cover. The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.. Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each USABILITY TESTING VS SOFTWARE TESTING Usability testing unlike software testing attempts to understand if the solution to a customer problem actually resolves the problem. The aim of usability testing is not to uncover code defects but to test if customers know how to use the product and if they enjoyed using the product. It enables Product Managers to make informed decisions about "HOW TO..." UNDERTAKE A PRODUCT COMPARISON A Product Comparison unlike a Competitor Analysis provides a simple way to compare product features or the product’s capabilities across multiple products. Undertaking a Product Comparison allows you to determine if your product is on par or has more or different or better features than your competitors’. So how do we go about conducting a SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
PRODUCT DIFFERENTIATION Differentiation in product management. The concept of differentiation seeks to identify and highlight ways in which one product is different to others. The desired outcome is an understanding or recognition within your target audience that your product is different from competitor offerings. We suggest that product managers need to go onestep
THE CUSTOMER SERVICE GAP MODEL SERVQUAL (service quality gap model) is a gap method in service quality measurement, a tool that can be used by Product Manager across all industries. The aim of this model is to: Identify the gaps between customer expectation and the actual services provided at different stages of service delivery. Close the gap and improve the customerservice.
BRAINMATES ARE PRODUCT MANAGERS WHO SPECIALISE IN PRODUCT Brainmates are Product Managers who specialise in Product Management. We run Product Management courses, product workplace training, consulting contracting.WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT FRAMEWORK AND PROCESS The Brainmates Product Management Framework – an iterative process from idea to minimum viable product to launch and beyond. The Brainmates Product Management Framework brings together Design Thinking, Agile and Lean methodologies to offer a fresh approach that enables companies to create products and services customers love. PRODUCT MANAGEMENT CERTIFICATION FOR PRODUCT MANAGERS The AIPMM Certified Product Manager (CPM) is a globally recognised credential that represents an individual’s adherence to standards of excellence and a way to demonstrate a commitment to the career. Students who sit for the Certification exam receive the Certified Product Manager (CPM) HOW TO POSITION A PRODUCT TO ACHIEVE CUT THROUGH AND BEAT Step 2: Target a specific segment. Now that you’ve split your market up into segments, you need to decide which one (s) you should focus on. You should target whichever segment you think will give you the best return on your investment. Which segment is the most likely to use your Product and bring your organisation closer to its mission or "HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a product or service. No solutions to meet the customer need are THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
PROJECT MANAGER VS PRODUCT MANAGER During the life cycle of a product, multiple projects can occur. From these definitions we can see that a project manager’s focus is internal and tactical whereas a Product Manager’s focus is external — on the customers’ needs and on the product strategy required to meet them. You need the skills of both a Product Manager and a project PETS.COM - A CLASSIC EXAMPLE OF PRODUCT DEVELOPMENT FAILURE In November 2000, Pets.com folded after having burned through $300 million in less than two years. Over 300 people lost their jobs and the site was shut down. CEO Julie Wainright said in a statement ”It is well known that this is a very, very difficult environment for business-to-consumer Internet companies. BRAINMATES - BOOSTING PEOPLE, AGILE ORGANISATIONS ANDCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates Advances Product Management. Brainmates has had a singular dedication to advancing the professional practice of Product Management since 2004. We have supported 1000's of individual product professionals and their teams deliver amazing products to their customers. Brainmates has brought product people together to form anamazing
WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an THE CUSTOMER SERVICE GAP MODEL WHAT IS MODULAR INNOVATION? We are pleased to introduce a 7-part series on Modular Innovation, written by Jeremy Horn – The Product Guy. Jeremy is a product management, strategy, and technology consultant. He is the founder and organizer of The Product Group, a New York-based monthly meet up for Product People. Over the past decade, Jeremy has founded numerous USABILITY TESTING VS SOFTWARE TESTING We were asked by a couple of clients last week to wade in on the issue of “testing”. They were not only having problems launching online products that were “bug free” but the final product failed to deliver all functional requirements. In both cases, developers were completing Unit Testing but failed to conduct more wholistic "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your CAPTURING THE RIGHT CUSTOMER INSIGHTS IS YOUR PRODUCT SUCCESSFUL? YES/ NO/ DON’T KNOW If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at yourcompany knows.
"HOW TO...." UNDERTAKE A COMPETITOR ANALYSIS Step 4: Summarise competitor product and market strategies. Once you’ve gathered your data, a table is an easy way to organise it. Consider the following headings: Competing product’s purpose and high level functionality. Threat level – estimate the threat level the competing company and product poses to you. BRAINMATES - BOOSTING PEOPLE, AGILE ORGANISATIONS ANDCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates Advances Product Management. Brainmates has had a singular dedication to advancing the professional practice of Product Management since 2004. We have supported 1000's of individual product professionals and their teams deliver amazing products to their customers. Brainmates has brought product people together to form anamazing
WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an THE CUSTOMER SERVICE GAP MODEL WHAT IS MODULAR INNOVATION? We are pleased to introduce a 7-part series on Modular Innovation, written by Jeremy Horn – The Product Guy. Jeremy is a product management, strategy, and technology consultant. He is the founder and organizer of The Product Group, a New York-based monthly meet up for Product People. Over the past decade, Jeremy has founded numerous USABILITY TESTING VS SOFTWARE TESTING We were asked by a couple of clients last week to wade in on the issue of “testing”. They were not only having problems launching online products that were “bug free” but the final product failed to deliver all functional requirements. In both cases, developers were completing Unit Testing but failed to conduct more wholistic "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your CAPTURING THE RIGHT CUSTOMER INSIGHTS IS YOUR PRODUCT SUCCESSFUL? YES/ NO/ DON’T KNOW If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at yourcompany knows.
"HOW TO...." UNDERTAKE A COMPETITOR ANALYSIS Step 4: Summarise competitor product and market strategies. Once you’ve gathered your data, a table is an easy way to organise it. Consider the following headings: Competing product’s purpose and high level functionality. Threat level – estimate the threat level the competing company and product poses to you.WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT TRAINING COURSES SYDNEY & MELBOURNE Since 2004, Brainmates has set the benchmark for Product Management training in Australia and throughout the Asia Pacific. We have trained thousands of Product Managers to be superstars and our frameworks and processes are used by hundreds of leading organisations to deliverawesome products.
SOLVING CUSTOMER PROBLEMS Here are various ways to solve a customer problem which should be examined before implementing product solutions: Process Solution. Technology Solution. Commercial Solution. Communications Solution. Service Solution. Partnership Solution. Brainmates have developed a Solution Finder Template to encourage new ways to solve customerproblems.
"HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a productor service.
THE IMPORTANCE OF MARKET RESEARCH Market research facilitates decision making, reduces uncertainty and highlights consumer problems. Market research drives every aspect of a business such as: Identifying new market opportunities and evaluating the existing markets. Segmenting and analyzing the market. Selecting the best target market. Evaluating and analyzing the company’s PRODBOK, PRODUCT MANAGEMENT STANDARDS Product management has always been important, just not well understood. The ProdBOK Guide is a critical first step to addressing this and will continue to grow and evolve in line with industry changes.”. The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The bookwas sponsored
APPLYING INNOVATION IN PRODUCT MANAGEMENT Offering: This group covers the application of innovation to the actual product or service. It incorporates performance related enhancements, changes to the extended system that supports a product and the service aspects offered to make the purchase or use of the product easier for the customer. Delivery: The more marketing relatedelements of
PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. PETS.COM - A CLASSIC EXAMPLE OF PRODUCT DEVELOPMENT FAILURE In November 2000, Pets.com folded after having burned through $300 million in less than two years. Over 300 people lost their jobs and the site was shut down. CEO Julie Wainright said in a statement ”It is well known that this is a very, very difficult environment for business-to-consumer Internet companies. BRAINMATES - BOOSTING PEOPLE, AGILE ORGANISATIONS ANDCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates Advances Product Management. Brainmates has had a singular dedication to advancing the professional practice of Product Management since 2004. We have supported 1000's of individual product professionals and their teams deliver amazing products to their customers. Brainmates has brought product people together to form anamazing
WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an THE CUSTOMER SERVICE GAP MODEL WHAT IS MODULAR INNOVATION? We are pleased to introduce a 7-part series on Modular Innovation, written by Jeremy Horn – The Product Guy. Jeremy is a product management, strategy, and technology consultant. He is the founder and organizer of The Product Group, a New York-based monthly meet up for Product People. Over the past decade, Jeremy has founded numerous USABILITY TESTING VS SOFTWARE TESTING We were asked by a couple of clients last week to wade in on the issue of “testing”. They were not only having problems launching online products that were “bug free” but the final product failed to deliver all functional requirements. In both cases, developers were completing Unit Testing but failed to conduct more wholistic "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your CAPTURING THE RIGHT CUSTOMER INSIGHTS IS YOUR PRODUCT SUCCESSFUL? YES/ NO/ DON’T KNOW If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at yourcompany knows.
"HOW TO...." UNDERTAKE A COMPETITOR ANALYSIS Step 4: Summarise competitor product and market strategies. Once you’ve gathered your data, a table is an easy way to organise it. Consider the following headings: Competing product’s purpose and high level functionality. Threat level – estimate the threat level the competing company and product poses to you. BRAINMATES - BOOSTING PEOPLE, AGILE ORGANISATIONS ANDCOURSESFOR ORGANISATIONSCAREER HUBABOUTBLOGCONTACT Brainmates Advances Product Management. Brainmates has had a singular dedication to advancing the professional practice of Product Management since 2004. We have supported 1000's of individual product professionals and their teams deliver amazing products to their customers. Brainmates has brought product people together to form anamazing
WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an THE CUSTOMER SERVICE GAP MODEL WHAT IS MODULAR INNOVATION? We are pleased to introduce a 7-part series on Modular Innovation, written by Jeremy Horn – The Product Guy. Jeremy is a product management, strategy, and technology consultant. He is the founder and organizer of The Product Group, a New York-based monthly meet up for Product People. Over the past decade, Jeremy has founded numerous USABILITY TESTING VS SOFTWARE TESTING We were asked by a couple of clients last week to wade in on the issue of “testing”. They were not only having problems launching online products that were “bug free” but the final product failed to deliver all functional requirements. In both cases, developers were completing Unit Testing but failed to conduct more wholistic "HOW TO... RETIRE A PRODUCT GRACEFULLY" Retire a Product Gracefully”. As Product Managers one of the toughest challenges we face is to determine when to withdraw our product from the marketplace. Its much easier to build and launch a product then to discountinue a product, especially if there are a few remaining customers still using the product. I have personally closeda handful
SOME PRACTICAL TOOLS FOR STAKEHOLDER MANAGEMENT Note: stakeholders can be individuals or groups or even organisations but you should try to decide one key contact for each organisation or group. 2. Stakeholder mapping. You should now have a big list of names accompanied by lots of information on each stakeholder. To structure your list and filter out the important stakeholders from the less important ones, it’s often useful to map your CAPTURING THE RIGHT CUSTOMER INSIGHTS IS YOUR PRODUCT SUCCESSFUL? YES/ NO/ DON’T KNOW If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at yourcompany knows.
"HOW TO...." UNDERTAKE A COMPETITOR ANALYSIS Step 4: Summarise competitor product and market strategies. Once you’ve gathered your data, a table is an easy way to organise it. Consider the following headings: Competing product’s purpose and high level functionality. Threat level – estimate the threat level the competing company and product poses to you.WORKPLACE TRAINING
Embed Product skills with training, coaching and consulting. Product Management workplace training shouldn’t be a one-off affair – talk with us about how we can keep your teams’ skills sharp with our Product Fit program, a year-long, holistic syllabus designed to change behaviours, lift team performance and accelerate business profitability.. The Product Fit program begins with an PRODUCT MANAGEMENT TRAINING COURSES SYDNEY & MELBOURNE Since 2004, Brainmates has set the benchmark for Product Management training in Australia and throughout the Asia Pacific. We have trained thousands of Product Managers to be superstars and our frameworks and processes are used by hundreds of leading organisations to deliverawesome products.
SOLVING CUSTOMER PROBLEMS Here are various ways to solve a customer problem which should be examined before implementing product solutions: Process Solution. Technology Solution. Commercial Solution. Communications Solution. Service Solution. Partnership Solution. Brainmates have developed a Solution Finder Template to encourage new ways to solve customerproblems.
"HOW TO..." EXPLORE A MARKET OPPORTUNITY Exploring a potential marketing opportunity is one of the most exciting stages of the product development cycle. It is the time to delve into a customer need or problem, assess how large the business opportunity might be to meet the customers’ needs through a productor service.
THE IMPORTANCE OF MARKET RESEARCH Market research facilitates decision making, reduces uncertainty and highlights consumer problems. Market research drives every aspect of a business such as: Identifying new market opportunities and evaluating the existing markets. Segmenting and analyzing the market. Selecting the best target market. Evaluating and analyzing the company’s PRODBOK, PRODUCT MANAGEMENT STANDARDS Product management has always been important, just not well understood. The ProdBOK Guide is a critical first step to addressing this and will continue to grow and evolve in line with industry changes.”. The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The bookwas sponsored
APPLYING INNOVATION IN PRODUCT MANAGEMENT Offering: This group covers the application of innovation to the actual product or service. It incorporates performance related enhancements, changes to the extended system that supports a product and the service aspects offered to make the purchase or use of the product easier for the customer. Delivery: The more marketing relatedelements of
PRODUCT MANAGEMENT IN BANKING Nathan Behrens is the General Manager of Product Development at ME Bank. With a distinguished background in accounting, audit and risk across a range of businesses locally and overseas, Nathan has entered the brave new world of Product Management. Working at ME Bank he’s become a crusader fighting the injustices of the major banks so thatto
THE USE OF A PRODUCT INNOVATION CHARTER IN PRODUCT Strategic planning is the foundation for new Product Development and Product Management. During the strategic planning phase, an organization’s capabilities, relevant technologies and market opportunities are taken into consideration in order to create and deliver value to the customer. PETS.COM - A CLASSIC EXAMPLE OF PRODUCT DEVELOPMENT FAILURE In November 2000, Pets.com folded after having burned through $300 million in less than two years. Over 300 people lost their jobs and the site was shut down. CEO Julie Wainright said in a statement ”It is well known that this is a very, very difficult environment for business-to-consumer Internet companies.__ Upcoming Courses
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COMMUNITY
JOIN OUR 10,000 STRONG COMMUNITY OF WARM, PASSIONATE (AND SLIGHTLY GEEKY)PRODUCT FOLK.
Here's how
TRAINING
BUILDING SUPER STAR
PRODUCT MANAGERS
Accelerate your product journeyView Courses
CONSULTING
LET'S CREATE A BETTER FUTURETOGETHER
Draw on Brainmate's extensive Product Management expertise to help drive results in your businessLearn more
COMMUNITY
JOIN OUR 10,000 STRONG COMMUNITY OF WARM, PASSIONATE (AND SLIGHTLY GEEKY)PRODUCT FOLK.
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BRAINMATES ADVANCES PRODUCT MANAGEMENT Brainmates has had a singular dedication to advancing the professional practice of Product Management since 2004. We have supported 1000's of individual product professionals and their teams deliver amazing products to their customers. Brainmates has brought product people together to form an amazing community of like-minded professionals from Australia and around the world. So, whether you are considering getting into Product Management to start a new chapter in your career, or you have faced the challenges alone for years, Brainmates is here to support you. Nick Coster and Adrienne Tan – Brainmates Co-Founders WE ARE THE HOME OF PRODUCT MANAGEMENT WITH EXPERIENCE IN EVERY PART OF THE PRODUCT MANAGEMENT DOMAIN, FROM STRATEGY TO DELIVERY, IDEA TO LAUNCH TRAINED 1000'S OF PRODUCT PROFESSIONALS FROM EVERY POSSIBLE INDUSTRY TURNING PRODUCT PEOPLE INTO PRODUCT SUPERHEROS KICKASS FRAMEWORK THAT WORKS THE BRAINMATES PRODUCT MANAGEMENT FRAMEWORK These days, there are so many tools and methods to facilitate Product Management from strategy, innovation, design and implementation. Unfortunately, the wide range of tools can be overwhelming if there is no context to connect them all together. The Brainmates Product Management Framework links together activities and tools that are used in modern Product Management to more effectively prioritise the highest value opportunities and get them to market. But it doesn't end at the launch. The Product Management framework also describes how to optimise the products that are in the market to achieve and maintain Product Market fit. Read about our Framework LATEST NEWS AND ARTICLES THE FUTURE OF PRODUCT MANAGEMENT: PRODUCT LEADERS SHARE THEIR THOUGHTS VALUE PROPOSITION DESIGN BEST PRACTICES 2020 POSTS THAT INSPIRED ME WANT A JOB IN PRODUCT MANAGEMENT? HERE’S HOW. PRIORITISE YOUR PRODUCT BACKLOG WITH ONE SIMPLE QUESTION JOIN OVER 10,000 PEOPLE IN OUR PRODUCT COMMUNITY. Sign up for our newsletter to receive regular doses of great Product content + jobs, meetups, events, courses and more. THE BRAINMATES COMMUNITY We love sharing our expertise and enthusiasm for Product Management with our 10,000+ community. We do this through our meetups, socialmedia (LinkedIn ,
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and Leading the Product - Australia's favourite Product Management conference.LEADING THE PRODUCT
We launched Leading the Product in 2015 to give Product People a conference that feels like home. It's a 1 day / 1 Track conference featuring the best Product speakers from Australia and around theworld.
Find out more about Leading the Product.
JOIN A PRODUCT MEETUP NEAR YOU: * Product Talks (aroundAustralia,
New Zealand and the Asia Pacific) * Product Women (Sydneyand Melbourne )
Want to host a Meetup in your city? Get in touch with us. PRODUCT MANAGEMENT TRAINING COURSES Cultivate high performing teams, develop upcoming leaders, enhance your product skills and cultivate thought leadership in your organisation with our product management training courses. Which course is for me?Course Calendar
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Core
ESSENTIALS OF PRODUCT MANAGEMENT In just 3 days, discover our customer focused product management framework that will guide your product idea to the launch and beyond.Learn more
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Deep Dive
ESSENTIALS OF PRODUCT MARKETING Get armed with a go-to-market framework that positions your products, communicates value and raises awareness within the marketplace.Learn more
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Deep Dive
CUSTOMER RESEARCH AND DISCOVERY Sharpen your skills in customer interviewing, testing and validating ideas and better understanding customer needs and pains.Learn more
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Deep Dive
BUSINESS CASE MASTERCLASS Learn how to craft the reasoning product opportunity to provide compelling recommendations that get decisions made faster.Learn more
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Deep Dive
FINANCIAL FUNDAMENTALS FOR PRODUCT MANAGERS Improve your ability to understand, articulate and use financials to compellingly articulate to your organisation the financial story ofyour products.
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Corporate
WORKPLACE TRAINING
Embed the product management thinking and methodologies with your whole team to ensure a customer-centric approach to delivering awesomeproduct to market.
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CORPORATE CONSULTING & TRAINING Whether you are trying to build a product team from scratch, re-organising a business to become customer focussed, or you just need some short-term help to get some immediate traction on some product work, the Brainmates team are here to help. Brainmates consultants are Product Management veterans, who have worked across multiple industries and environments to repeatedly crush customer and business problems faster that you could do it yourself. We can deliver a wide range of services: * Product Manager Capability Assessment and Report* Customer Research
* Product Strategy Workshop* Personas
* Product Roadmap Workshop * Customer Journey Maps * Product Vision and Goals Workshop * Design & Prototype SprintsHow It Works
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about Consulting
Founded in 2004, Brainmates provides professional Product Management and Marketing experience to medium to large organisations. Using repeatable and flexible frameworks for Product Management and Product Marketing, Brainmates helps clients deliver products to market thatcustomers love.
* Phone (AUS) 1800 272 466 Phone (OS) 61 2 92621648
* Email INFO@BRAINMATES.COM.AU*
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