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HOW TO CREATE A WINNING SOCIAL MEDIA STYLE GUIDE (FREE Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you tomodel.
HOW TO USE FACEBOOK STORIES FOR BUSINESS: THE COMPLETE GUIDE From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms.Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. F8 RETURNS WITH A FOCUS ON DEVELOPERS Facebook’s F8 conference is going back to its roots. Started in 2007 as a developer hackathon, the event’s scope expanded over the years. Recent editions included several industry tracks and served as a platform for Facebook to announce new consumer products. HOW TO CREATE BEAUTIFUL INSTAGRAM CAROUSEL POSTS (FREE Instagram carousel posts get, on average, 1.4x more reach and 3.1x more engagement than regular posts on Instagram. Use a template tostart.
WHAT ARE SOCIAL MENTIONS AND HOW TO TRACK THEM If your brand has any sort of presence online, you need to know how track social mentions. Insights from social listening can inform every aspect of running your business, from public relations and customer service to product and marketing.. Let’s look at social mentions in HOW TO WRITE A SOCIAL MEDIA POLICY (FREE TEMPLATE A social media policy is a document that outlines how an organization and its employees should conduct themselves online. OPTION TO “TURN OFF” LIKE COUNTS NOW AVAILABLE ON After more than a year of testing hiding like counts in a bid to depressurize the app experience, Instagram has left the choice in theuser’s hands.
TWITTER HACKS: 24 TRICKS AND FEATURES YOU PROBABLY DIDN’T In the fast-paced Twittersphere, knowing the right Twitter hacks can be a huge advantage. With 5,787 Tweets sent every second, having a few tricks up your sleeve can help you save time and make the most out of every opportunity.Doesn’t hurt that they INSTAGRAM EXPLORES REELS BONUSES, SUBSCRIPTIONS AND AN NFT In late April, Instagram’s head Adam Mosseri joined Facebook CEO Mark Zuckerberg in an Instagram Live broadcast to discuss monetization options for creators. In addition to branded content, affiliate links and shops, the pair gestured toward the potential of bringingsubscriptions and
STRATEGY ARCHIVES
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. 20 SOCIAL MEDIA TEMPLATES TO SAVE YOU HOURS OF WORK 5. Social media analytics report template. Recording and analyzing social media performance is key to proving the value of your efforts. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. 19 SOCIAL MEDIA KPIS YOU SHOULD BE TRACKING How to track it: Identify a reporting period, say for a week, month or quarter. Count the shares for a post, for that period. Divide by your total number of followers. Multiply by 100. Compare that rate with your goals. Example: 95 shares of a post. (95 divided by 3,450 followers) * 100 = 2.75% amplification rate. HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE How to create a Nextdoor account. Download the app from the App Store or Google Play, or visit www.nextdoor.com and select Sign up. Fill in your postal code, address, and email address. Add your name, password, and gender preferences. Add your phone number to HOW THE FACEBOOK ALGORITHM WORKS IN 2021 AND HOW TO WORK The average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). Meanwhile, the average engagement rate in 2020 for an organic Facebook post was 0.25%. That number drops to 0.08% for those of you with more than 100k followers. 23 BENEFITS OF SOCIAL MEDIA FOR BUSINESSBENEFITS OF SOCIAL MEDIA FOR BRAND BUILDINGWITH NEARLY HALF OF THE WORLD’S POPULATION USING SOCIAL MEDIA PLATFORMS, THEY’RE A NATURAL PLACE TO REACH NEW AND HIGHLY TARGETED POTENTIAL CUSTOME...BENEFITS OF SOCIAL MEDIA FOR GROWTHSOCIAL MEDIA POSTS AND ADS ARE KEY WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE. SHARING GREAT CONTENT FROM YOUR BLOG OR WEBSITE TO YOUR SOCIAL CHANNELS I...BENEFITS OF SOCIAL MEDIA FOR CONTENT CREATION AND DISTRIBUTIONPROMOTING YOUR CONTENT ON SOCIAL CHANNELS IS A GREAT WAY TO GET YOUR SMART, WELL-RESEARCHED CONTENT IN FRONT OF NEW PEOPLE, PROVING YOUR EXPERTISE...BENEFITS OF SOCIAL MEDIA FOR COMMUNICATIONYOUR CUSTOMERS ARE ALREADY TALKING ABOUT YOU ON SOCIAL MEDIA, WHETHER OR NOT YOU’RE THERE TO RESPOND. IF YOU AND YOUR TEAM ARE ON THE BALL, YOU CAN...BENEFITS OF SOCIAL MEDIA FOR GAINING INSIGHTSWE MENTIONED SOCIAL MEDIA MONITORING ABOVE AS AN IMPORTANT ELEMENT OF AUDIENCE ENGAGEMENT. BUT IT’S ALSO IMPORTANT AS A KEY SOURCE OF INTELLIGENCE...BENEFITS OF SOCIAL MEDIA FOR ADVERTISINGSOCIAL ADS ARE AN INEXPENSIVE WAY TO PROMOTE YOUR BUSINESS AND DISTRIBUTE CONTENT. THEY ALSO OFFER POWERFUL TARGETING OPTIONS SO YOU CAN REACH THE...BENEFITS OF SOCIAL MEDIA FOR PROVING ROIIT IS ALWAYS A CHALLENGE FOR MARKETERS TO PROVE RETURN ON INVESTMENT. BUT WITH SOCIAL MEDIA TRACKING AND ANALYTICS TOOLS, YOU CAN SEE THE FULLIMPA...
Benefits of social media for growth. 5. Increase website traffic. Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish anew post.
HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS 3. Set takeover parameters. Here’s where you’ll delve into the details. Before going too far, it’s important to sort out who will be creating and posting what content. In many cases the takeover host is featured in the content, which means control can be kept within your brand’s social media team. HOW TO USE SNAPCHAT: A GUIDE FOR BEGINNERS Snapchat features and terminology. Each social network seems to have its own language. Let’s take a look at the key Snapchat terminology you need to know to understand how to use Snapchat for business.. Snap: A Snap is a picture or video you send through the app to one or more of your friends.A video snap can be a maximum of 10 seconds long. HOW TO SCHEDULE IGTV VIDEOS FROM YOUR DESKTOP IN 9 STEPS How to schedule IGTV videos with Facebook Creator Studio 1. Connect your Instagram account to the Facebook Creator Studio. You’ll need to sign up for a Facebook Creator Studio account if you haven’t already done so.. Also, make sure your Instagram account is a business profile or a creator profile.. Log in to your Creator Studiodashboard.
HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Here’s how to reshare an Instagram post using Hootsuite: 1. Select Streams from the launch menu. 2. Click the tab hosting the Instagram stream and locate the post you want to reshare. 3. Click View on Instagram to copy the poster’s @username from Instagram. 4. In the Hootsuite stream, click Reshare below the post.STRATEGY ARCHIVES
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. 20 SOCIAL MEDIA TEMPLATES TO SAVE YOU HOURS OF WORK 5. Social media analytics report template. Recording and analyzing social media performance is key to proving the value of your efforts. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. 19 SOCIAL MEDIA KPIS YOU SHOULD BE TRACKING How to track it: Identify a reporting period, say for a week, month or quarter. Count the shares for a post, for that period. Divide by your total number of followers. Multiply by 100. Compare that rate with your goals. Example: 95 shares of a post. (95 divided by 3,450 followers) * 100 = 2.75% amplification rate. HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE How to create a Nextdoor account. Download the app from the App Store or Google Play, or visit www.nextdoor.com and select Sign up. Fill in your postal code, address, and email address. Add your name, password, and gender preferences. Add your phone number to HOW THE FACEBOOK ALGORITHM WORKS IN 2021 AND HOW TO WORK The average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). Meanwhile, the average engagement rate in 2020 for an organic Facebook post was 0.25%. That number drops to 0.08% for those of you with more than 100k followers. 23 BENEFITS OF SOCIAL MEDIA FOR BUSINESSBENEFITS OF SOCIAL MEDIA FOR BRAND BUILDINGWITH NEARLY HALF OF THE WORLD’S POPULATION USING SOCIAL MEDIA PLATFORMS, THEY’RE A NATURAL PLACE TO REACH NEW AND HIGHLY TARGETED POTENTIAL CUSTOME...BENEFITS OF SOCIAL MEDIA FOR GROWTHSOCIAL MEDIA POSTS AND ADS ARE KEY WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE. SHARING GREAT CONTENT FROM YOUR BLOG OR WEBSITE TO YOUR SOCIAL CHANNELS I...BENEFITS OF SOCIAL MEDIA FOR CONTENT CREATION AND DISTRIBUTIONPROMOTING YOUR CONTENT ON SOCIAL CHANNELS IS A GREAT WAY TO GET YOUR SMART, WELL-RESEARCHED CONTENT IN FRONT OF NEW PEOPLE, PROVING YOUR EXPERTISE...BENEFITS OF SOCIAL MEDIA FOR COMMUNICATIONYOUR CUSTOMERS ARE ALREADY TALKING ABOUT YOU ON SOCIAL MEDIA, WHETHER OR NOT YOU’RE THERE TO RESPOND. IF YOU AND YOUR TEAM ARE ON THE BALL, YOU CAN...BENEFITS OF SOCIAL MEDIA FOR GAINING INSIGHTSWE MENTIONED SOCIAL MEDIA MONITORING ABOVE AS AN IMPORTANT ELEMENT OF AUDIENCE ENGAGEMENT. BUT IT’S ALSO IMPORTANT AS A KEY SOURCE OF INTELLIGENCE...BENEFITS OF SOCIAL MEDIA FOR ADVERTISINGSOCIAL ADS ARE AN INEXPENSIVE WAY TO PROMOTE YOUR BUSINESS AND DISTRIBUTE CONTENT. THEY ALSO OFFER POWERFUL TARGETING OPTIONS SO YOU CAN REACH THE...BENEFITS OF SOCIAL MEDIA FOR PROVING ROIIT IS ALWAYS A CHALLENGE FOR MARKETERS TO PROVE RETURN ON INVESTMENT. BUT WITH SOCIAL MEDIA TRACKING AND ANALYTICS TOOLS, YOU CAN SEE THE FULLIMPA...
Benefits of social media for growth. 5. Increase website traffic. Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish anew post.
HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS 3. Set takeover parameters. Here’s where you’ll delve into the details. Before going too far, it’s important to sort out who will be creating and posting what content. In many cases the takeover host is featured in the content, which means control can be kept within your brand’s social media team. HOW TO USE SNAPCHAT: A GUIDE FOR BEGINNERS Snapchat features and terminology. Each social network seems to have its own language. Let’s take a look at the key Snapchat terminology you need to know to understand how to use Snapchat for business.. Snap: A Snap is a picture or video you send through the app to one or more of your friends.A video snap can be a maximum of 10 seconds long. HOW TO SCHEDULE IGTV VIDEOS FROM YOUR DESKTOP IN 9 STEPS How to schedule IGTV videos with Facebook Creator Studio 1. Connect your Instagram account to the Facebook Creator Studio. You’ll need to sign up for a Facebook Creator Studio account if you haven’t already done so.. Also, make sure your Instagram account is a business profile or a creator profile.. Log in to your Creator Studiodashboard.
HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Here’s how to reshare an Instagram post using Hootsuite: 1. Select Streams from the launch menu. 2. Click the tab hosting the Instagram stream and locate the post you want to reshare. 3. Click View on Instagram to copy the poster’s @username from Instagram. 4. In the Hootsuite stream, click Reshare below the post. OPTION TO “TURN OFF” LIKE COUNTS NOW AVAILABLE ON After more than a year of testing hiding like counts in a bid to depressurize the app experience, Instagram has left the choice in theuser’s hands.
HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE How to create a Nextdoor account. Download the app from the App Store or Google Play, or visit www.nextdoor.com and select Sign up. Fill in your postal code, address, and email address. Add your name, password, and gender preferences. Add your phone number to HOW TO HOST A SUCCESSFUL VIRTUAL EVENT: 10 TIPS And for a firmer consensus, consider sending out or posting a poll for preferred dates. Emily Schuman, founder of Cupcakes and Cashmere, used an Instagram Story sticker to set the time for an Instagram live session. By the way, these are the best times to HOW TO SET AND REACH SOCIAL MEDIA GOALS (+10 TYPES OF Setting social media goals is a key step toward proving (and improving) the value of your social media work.Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do.. Goals help you chart a course for improvement and success. F8 RETURNS WITH A FOCUS ON DEVELOPERS Facebook’s F8 conference is going back to its roots. Started in 2007 as a developer hackathon, the event’s scope expanded over the years. Recent editions included several industry tracks and served as a platform for Facebook to announce new consumer products. HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS 3. Set takeover parameters. Here’s where you’ll delve into the details. Before going too far, it’s important to sort out who will be creating and posting what content. In many cases the takeover host is featured in the content, which means control can be kept within your brand’s social media team. HOW TO SCHEDULE INSTAGRAM POSTS: A SIMPLE STEP-BY-STEP GUIDE Learning to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters. Whether you’re the owner of your own business or the manager of a global team, the more complex your Instagram marketing efforts are, the more helpful a scheduling tool becomes. HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Here’s how to reshare an Instagram post using Hootsuite: 1. Select Streams from the launch menu. 2. Click the tab hosting the Instagram stream and locate the post you want to reshare. 3. Click View on Instagram to copy the poster’s @username from Instagram. 4. In the Hootsuite stream, click Reshare below the post. HOW TO SCHEDULE FACEBOOK POSTS: A QUICK AND EASY GUIDE Step 3: Select a date and time. If you don’t want to publish your post right away, click on the arrow next to the Publish button at the bottom of the page. Then, choose the day you want the post to be published and the time it should go live. Finally, click Save. FACEBOOK CELEBRATES PRIDE MONTH In celebration of Pride and as part of their ongoing efforts to support LGBTQ+ communities, Facebook is partnering with NGOs across Europe, the Middle East and Africa to bring conversations about inclusivity and dedicated resources to the platform.STRATEGY ARCHIVES
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. HOW TO USE SOCIAL MEDIA FOR ECOMMERCE (TIPS AND EXAMPLES) Source: Bailey Nelson Australia The bottom line is: don’t neglect social media as a customer service channel and give social media inquiries all the TLC they deserve (which is exactly as much as all other customer service interactions). Social listening. Social listening is the process of scanning social media for mentions of your brand or products and conversations related to your brand. HOW TO USE FACEBOOK STORIES FOR BUSINESS: THE COMPLETE GUIDE From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms.Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. HOW TO CREATE BEAUTIFUL INSTAGRAM CAROUSEL POSTS (FREE Instagram carousel posts get, on average, 1.4x more reach and 3.1x more engagement than regular posts on Instagram. Use a template tostart.
HOW TO CREATE A SOCIAL MEDIA REPORT (INCLUDES A FREE TEMPLATE) Digital marketing produces a ton of data. A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI.. Research from Google and Forrester found half of marketers are struggling to HOW TO WRITE A WINNING SOCIAL MEDIA PROPOSAL (FREE A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal tobuild business.
THE TOP INSTAGRAM UPDATES YOU NEED TO KNOW: 2021 Keep up with the latest Instagram updates, from new ad formats to Instagram Shop upgrades, and user-experience tweaks, and more. INSTAGRAM STORY HACKS: 32 TRICKS AND FEATURES YOU SHOULD KNOW You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story.. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right?. And these Instagram Story hacks will make you the best Story-teller in town. HOW THE FACEBOOK ALGORITHM WORKS IN 2021 AND HOW TO WORK Get your audience replying to each other. This tip comes from Facebook itself.Apparently, if a post has triggered a lot of conversation among a user’s friends, the algorithm applies “action-bumping logic” to show that post to the user again. HOW TO POST ON INSTAGRAM FROM A PC OR MAC (4 METHODS) Method 4: How to post on Instagram from a Mac. To post on Instagram from a Mac, you can use Google Chrome just like in the directions above. Or you can use Mac’s default browser Safari.STRATEGY ARCHIVES
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. HOW TO USE SOCIAL MEDIA FOR ECOMMERCE (TIPS AND EXAMPLES) Source: Bailey Nelson Australia The bottom line is: don’t neglect social media as a customer service channel and give social media inquiries all the TLC they deserve (which is exactly as much as all other customer service interactions). Social listening. Social listening is the process of scanning social media for mentions of your brand or products and conversations related to your brand. HOW TO USE FACEBOOK STORIES FOR BUSINESS: THE COMPLETE GUIDE From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms.Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. HOW TO CREATE BEAUTIFUL INSTAGRAM CAROUSEL POSTS (FREE Instagram carousel posts get, on average, 1.4x more reach and 3.1x more engagement than regular posts on Instagram. Use a template tostart.
HOW TO CREATE A SOCIAL MEDIA REPORT (INCLUDES A FREE TEMPLATE) Digital marketing produces a ton of data. A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI.. Research from Google and Forrester found half of marketers are struggling to HOW TO WRITE A WINNING SOCIAL MEDIA PROPOSAL (FREE A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal tobuild business.
F8 RETURNS WITH A FOCUS ON DEVELOPERS Facebook’s F8 conference is going back to its roots. Started in 2007 as a developer hackathon, the event’s scope expanded over the years. Recent editions included several industry tracks and served as a platform for Facebook to announce new consumer products. INCLUSIVE DESIGN FOR SOCIAL MEDIA: TIPS FOR CREATING Inclusive design may seem like the domain of UX designers and web developers. But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. OPTION TO “TURN OFF” LIKE COUNTS NOW AVAILABLE ON After more than a year of testing hiding like counts in a bid to depressurize the app experience, Instagram has left the choice in theuser’s hands.
SOCIAL MEDIA FOR NONPROFITS: 11 ESSENTIAL TIPS FOR SUCCESS Take a look at Twitter’s Marketing calendar or Pinterest’s Seasonal Insights Planner.Note the keywords and hashtags so you can benefit from increased reach during these events. #GivingTuesday is an important social media for nonprofit event, too. INSTAGRAM STORY HACKS: 32 TRICKS AND FEATURES YOU SHOULD KNOW You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story.. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right?. And these Instagram Story hacks will make you the best Story-teller in town. HOW TO SELL PRODUCTS WITH FACEBOOK SHOPS: A GUIDE FOR 15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. 20+ CREATIVE SOCIAL MEDIA CONTEST IDEAS AND EXAMPLES A little inspiration goes a long way when it comes to brainstorming social media contest ideas. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. WHAT IS SOCIAL PROOF AND HOW TO USE IT IN YOUR MARKETING What is social proof? To put it simply, it means relying on the wisdom of others when making a decision. Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. HOW TO WRITE A WINNING SOCIAL MEDIA PROPOSAL (FREE A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal tobuild business.
HOW TO SCHEDULE INSTAGRAM POSTS: A SIMPLE STEP-BY-STEP GUIDE Learning to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters. Whether you’re the owner of your own business or the manager of a global team, the more complex your Instagram marketing efforts are, the more helpful a scheduling tool becomes.STRATEGY ARCHIVES
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. 20 SOCIAL MEDIA TEMPLATES TO SAVE YOU HOURS OF WORK 5. Social media analytics report template. Recording and analyzing social media performance is key to proving the value of your efforts. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. 19 SOCIAL MEDIA KPIS YOU SHOULD BE TRACKING How to track it: Identify a reporting period, say for a week, month or quarter. Count the shares for a post, for that period. Divide by your total number of followers. Multiply by 100. Compare that rate with your goals. Example: 95 shares of a post. (95 divided by 3,450 followers) * 100 = 2.75% amplification rate. HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE How to create a Nextdoor account. Download the app from the App Store or Google Play, or visit www.nextdoor.com and select Sign up. Fill in your postal code, address, and email address. Add your name, password, and gender preferences. Add your phone number to HOW THE FACEBOOK ALGORITHM WORKS IN 2021 AND HOW TO WORK The average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). Meanwhile, the average engagement rate in 2020 for an organic Facebook post was 0.25%. That number drops to 0.08% for those of you with more than 100k followers. 23 BENEFITS OF SOCIAL MEDIA FOR BUSINESSBENEFITS OF SOCIAL MEDIA FOR BRAND BUILDINGWITH NEARLY HALF OF THE WORLD’S POPULATION USING SOCIAL MEDIA PLATFORMS, THEY’RE A NATURAL PLACE TO REACH NEW AND HIGHLY TARGETED POTENTIAL CUSTOME...BENEFITS OF SOCIAL MEDIA FOR GROWTHSOCIAL MEDIA POSTS AND ADS ARE KEY WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE. SHARING GREAT CONTENT FROM YOUR BLOG OR WEBSITE TO YOUR SOCIAL CHANNELS I...BENEFITS OF SOCIAL MEDIA FOR CONTENT CREATION AND DISTRIBUTIONPROMOTING YOUR CONTENT ON SOCIAL CHANNELS IS A GREAT WAY TO GET YOUR SMART, WELL-RESEARCHED CONTENT IN FRONT OF NEW PEOPLE, PROVING YOUR EXPERTISE...BENEFITS OF SOCIAL MEDIA FOR COMMUNICATIONYOUR CUSTOMERS ARE ALREADY TALKING ABOUT YOU ON SOCIAL MEDIA, WHETHER OR NOT YOU’RE THERE TO RESPOND. IF YOU AND YOUR TEAM ARE ON THE BALL, YOU CAN...BENEFITS OF SOCIAL MEDIA FOR GAINING INSIGHTSWE MENTIONED SOCIAL MEDIA MONITORING ABOVE AS AN IMPORTANT ELEMENT OF AUDIENCE ENGAGEMENT. BUT IT’S ALSO IMPORTANT AS A KEY SOURCE OF INTELLIGENCE...BENEFITS OF SOCIAL MEDIA FOR ADVERTISINGSOCIAL ADS ARE AN INEXPENSIVE WAY TO PROMOTE YOUR BUSINESS AND DISTRIBUTE CONTENT. THEY ALSO OFFER POWERFUL TARGETING OPTIONS SO YOU CAN REACH THE...BENEFITS OF SOCIAL MEDIA FOR PROVING ROIIT IS ALWAYS A CHALLENGE FOR MARKETERS TO PROVE RETURN ON INVESTMENT. BUT WITH SOCIAL MEDIA TRACKING AND ANALYTICS TOOLS, YOU CAN SEE THE FULLIMPA...
Benefits of social media for growth. 5. Increase website traffic. Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish anew post.
HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS 3. Set takeover parameters. Here’s where you’ll delve into the details. Before going too far, it’s important to sort out who will be creating and posting what content. In many cases the takeover host is featured in the content, which means control can be kept within your brand’s social media team. HOW TO USE SNAPCHAT: A GUIDE FOR BEGINNERS Snapchat features and terminology. Each social network seems to have its own language. Let’s take a look at the key Snapchat terminology you need to know to understand how to use Snapchat for business.. Snap: A Snap is a picture or video you send through the app to one or more of your friends.A video snap can be a maximum of 10 seconds long. HOW TO SCHEDULE IGTV VIDEOS FROM YOUR DESKTOP IN 9 STEPS How to schedule IGTV videos with Facebook Creator Studio 1. Connect your Instagram account to the Facebook Creator Studio. You’ll need to sign up for a Facebook Creator Studio account if you haven’t already done so.. Also, make sure your Instagram account is a business profile or a creator profile.. Log in to your Creator Studiodashboard.
HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Here’s how to reshare an Instagram post using Hootsuite: 1. Select Streams from the launch menu. 2. Click the tab hosting the Instagram stream and locate the post you want to reshare. 3. Click View on Instagram to copy the poster’s @username from Instagram. 4. In the Hootsuite stream, click Reshare below the post.STRATEGY ARCHIVES
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. 20 SOCIAL MEDIA TEMPLATES TO SAVE YOU HOURS OF WORK 5. Social media analytics report template. Recording and analyzing social media performance is key to proving the value of your efforts. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. 19 SOCIAL MEDIA KPIS YOU SHOULD BE TRACKING How to track it: Identify a reporting period, say for a week, month or quarter. Count the shares for a post, for that period. Divide by your total number of followers. Multiply by 100. Compare that rate with your goals. Example: 95 shares of a post. (95 divided by 3,450 followers) * 100 = 2.75% amplification rate. HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE How to create a Nextdoor account. Download the app from the App Store or Google Play, or visit www.nextdoor.com and select Sign up. Fill in your postal code, address, and email address. Add your name, password, and gender preferences. Add your phone number to HOW THE FACEBOOK ALGORITHM WORKS IN 2021 AND HOW TO WORK The average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). Meanwhile, the average engagement rate in 2020 for an organic Facebook post was 0.25%. That number drops to 0.08% for those of you with more than 100k followers. 23 BENEFITS OF SOCIAL MEDIA FOR BUSINESSBENEFITS OF SOCIAL MEDIA FOR BRAND BUILDINGWITH NEARLY HALF OF THE WORLD’S POPULATION USING SOCIAL MEDIA PLATFORMS, THEY’RE A NATURAL PLACE TO REACH NEW AND HIGHLY TARGETED POTENTIAL CUSTOME...BENEFITS OF SOCIAL MEDIA FOR GROWTHSOCIAL MEDIA POSTS AND ADS ARE KEY WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE. SHARING GREAT CONTENT FROM YOUR BLOG OR WEBSITE TO YOUR SOCIAL CHANNELS I...BENEFITS OF SOCIAL MEDIA FOR CONTENT CREATION AND DISTRIBUTIONPROMOTING YOUR CONTENT ON SOCIAL CHANNELS IS A GREAT WAY TO GET YOUR SMART, WELL-RESEARCHED CONTENT IN FRONT OF NEW PEOPLE, PROVING YOUR EXPERTISE...BENEFITS OF SOCIAL MEDIA FOR COMMUNICATIONYOUR CUSTOMERS ARE ALREADY TALKING ABOUT YOU ON SOCIAL MEDIA, WHETHER OR NOT YOU’RE THERE TO RESPOND. IF YOU AND YOUR TEAM ARE ON THE BALL, YOU CAN...BENEFITS OF SOCIAL MEDIA FOR GAINING INSIGHTSWE MENTIONED SOCIAL MEDIA MONITORING ABOVE AS AN IMPORTANT ELEMENT OF AUDIENCE ENGAGEMENT. BUT IT’S ALSO IMPORTANT AS A KEY SOURCE OF INTELLIGENCE...BENEFITS OF SOCIAL MEDIA FOR ADVERTISINGSOCIAL ADS ARE AN INEXPENSIVE WAY TO PROMOTE YOUR BUSINESS AND DISTRIBUTE CONTENT. THEY ALSO OFFER POWERFUL TARGETING OPTIONS SO YOU CAN REACH THE...BENEFITS OF SOCIAL MEDIA FOR PROVING ROIIT IS ALWAYS A CHALLENGE FOR MARKETERS TO PROVE RETURN ON INVESTMENT. BUT WITH SOCIAL MEDIA TRACKING AND ANALYTICS TOOLS, YOU CAN SEE THE FULLIMPA...
Benefits of social media for growth. 5. Increase website traffic. Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish anew post.
HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS 3. Set takeover parameters. Here’s where you’ll delve into the details. Before going too far, it’s important to sort out who will be creating and posting what content. In many cases the takeover host is featured in the content, which means control can be kept within your brand’s social media team. HOW TO USE SNAPCHAT: A GUIDE FOR BEGINNERS Snapchat features and terminology. Each social network seems to have its own language. Let’s take a look at the key Snapchat terminology you need to know to understand how to use Snapchat for business.. Snap: A Snap is a picture or video you send through the app to one or more of your friends.A video snap can be a maximum of 10 seconds long. HOW TO SCHEDULE IGTV VIDEOS FROM YOUR DESKTOP IN 9 STEPS How to schedule IGTV videos with Facebook Creator Studio 1. Connect your Instagram account to the Facebook Creator Studio. You’ll need to sign up for a Facebook Creator Studio account if you haven’t already done so.. Also, make sure your Instagram account is a business profile or a creator profile.. Log in to your Creator Studiodashboard.
HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Here’s how to reshare an Instagram post using Hootsuite: 1. Select Streams from the launch menu. 2. Click the tab hosting the Instagram stream and locate the post you want to reshare. 3. Click View on Instagram to copy the poster’s @username from Instagram. 4. In the Hootsuite stream, click Reshare below the post. OPTION TO “TURN OFF” LIKE COUNTS NOW AVAILABLE ON After more than a year of testing hiding like counts in a bid to depressurize the app experience, Instagram has left the choice in theuser’s hands.
HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE How to create a Nextdoor account. Download the app from the App Store or Google Play, or visit www.nextdoor.com and select Sign up. Fill in your postal code, address, and email address. Add your name, password, and gender preferences. Add your phone number to HOW TO HOST A SUCCESSFUL VIRTUAL EVENT: 10 TIPS And for a firmer consensus, consider sending out or posting a poll for preferred dates. Emily Schuman, founder of Cupcakes and Cashmere, used an Instagram Story sticker to set the time for an Instagram live session. By the way, these are the best times to HOW TO SET AND REACH SOCIAL MEDIA GOALS (+10 TYPES OF Setting social media goals is a key step toward proving (and improving) the value of your social media work.Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do.. Goals help you chart a course for improvement and success. F8 RETURNS WITH A FOCUS ON DEVELOPERS Facebook’s F8 conference is going back to its roots. Started in 2007 as a developer hackathon, the event’s scope expanded over the years. Recent editions included several industry tracks and served as a platform for Facebook to announce new consumer products. HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS 3. Set takeover parameters. Here’s where you’ll delve into the details. Before going too far, it’s important to sort out who will be creating and posting what content. In many cases the takeover host is featured in the content, which means control can be kept within your brand’s social media team. HOW TO SCHEDULE INSTAGRAM POSTS: A SIMPLE STEP-BY-STEP GUIDE Learning to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters. Whether you’re the owner of your own business or the manager of a global team, the more complex your Instagram marketing efforts are, the more helpful a scheduling tool becomes. HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Here’s how to reshare an Instagram post using Hootsuite: 1. Select Streams from the launch menu. 2. Click the tab hosting the Instagram stream and locate the post you want to reshare. 3. Click View on Instagram to copy the poster’s @username from Instagram. 4. In the Hootsuite stream, click Reshare below the post. HOW TO SCHEDULE FACEBOOK POSTS: A QUICK AND EASY GUIDE Step 3: Select a date and time. If you don’t want to publish your post right away, click on the arrow next to the Publish button at the bottom of the page. Then, choose the day you want the post to be published and the time it should go live. Finally, click Save. FACEBOOK CELEBRATES PRIDE MONTH In celebration of Pride and as part of their ongoing efforts to support LGBTQ+ communities, Facebook is partnering with NGOs across Europe, the Middle East and Africa to bring conversations about inclusivity and dedicated resources to the platform.STRATEGY ARCHIVES
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. 20 SOCIAL MEDIA TEMPLATES TO SAVE YOU HOURS OF WORK These 20 social media templates will save you a ton of time and effort, from creating content, to publishing posts and measuringresults.
23 BENEFITS OF SOCIAL MEDIA FOR BUSINESSBENEFITS OF SOCIAL MEDIA FOR BRAND BUILDINGWITH NEARLY HALF OF THE WORLD’S POPULATION USING SOCIAL MEDIA PLATFORMS, THEY’RE A NATURAL PLACE TO REACH NEW AND HIGHLY TARGETED POTENTIAL CUSTOME...BENEFITS OF SOCIAL MEDIA FOR GROWTHSOCIAL MEDIA POSTS AND ADS ARE KEY WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE. SHARING GREAT CONTENT FROM YOUR BLOG OR WEBSITE TO YOUR SOCIAL CHANNELS I...BENEFITS OF SOCIAL MEDIA FOR CONTENT CREATION AND DISTRIBUTIONPROMOTING YOUR CONTENT ON SOCIAL CHANNELS IS A GREAT WAY TO GET YOUR SMART, WELL-RESEARCHED CONTENT IN FRONT OF NEW PEOPLE, PROVING YOUR EXPERTISE...BENEFITS OF SOCIAL MEDIA FOR COMMUNICATIONYOUR CUSTOMERS ARE ALREADY TALKING ABOUT YOU ON SOCIAL MEDIA, WHETHER OR NOT YOU’RE THERE TO RESPOND. IF YOU AND YOUR TEAM ARE ON THE BALL, YOU CAN...BENEFITS OF SOCIAL MEDIA FOR GAINING INSIGHTSWE MENTIONED SOCIAL MEDIA MONITORING ABOVE AS AN IMPORTANT ELEMENT OF AUDIENCE ENGAGEMENT. BUT IT’S ALSO IMPORTANT AS A KEY SOURCE OF INTELLIGENCE...BENEFITS OF SOCIAL MEDIA FOR ADVERTISINGSOCIAL ADS ARE AN INEXPENSIVE WAY TO PROMOTE YOUR BUSINESS AND DISTRIBUTE CONTENT. THEY ALSO OFFER POWERFUL TARGETING OPTIONS SO YOU CAN REACH THE...BENEFITS OF SOCIAL MEDIA FOR PROVING ROIIT IS ALWAYS A CHALLENGE FOR MARKETERS TO PROVE RETURN ON INVESTMENT. BUT WITH SOCIAL MEDIA TRACKING AND ANALYTICS TOOLS, YOU CAN SEE THE FULLIMPA...
Take Hootsuite Academy’s Social Selling Course and learn how to find leads and drive sales with social media.. 8. Partner with influencers. Word of mouth drives 20 to 50 percent of purchasing decisions. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up formore sales.
HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE What is Nextdoor? Nextdoor bills itself as “The neighborhood hub for trusted connections and the exchange of helpful information, goods, and services.” To promote trust, Nextdoor requires new users to prove where they live when they sign up. This can be done by phone or postcard.. The Nextdoor app is now used in more than 260,000 neighbourhoods in 11 countries worldwide, including the 19 SOCIAL MEDIA KPIS YOU SHOULD BE TRACKING How to track social media KPIs. Now that you know the important social media KPIs to track, how will you go about tracking them and reporting your successes? There are a few ways: Native solutions . Tracking social media KPIs natively — meaning, using the built-in analytics features of individual social media platforms — is one option. HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS Why run a social media takeover? There are many reasons to host social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. HOW THE FACEBOOK ALGORITHM WORKS IN 2021 AND HOW TO WORK Get your audience replying to each other. This tip comes from Facebook itself.Apparently, if a post has triggered a lot of conversation among a user’s friends, the algorithm applies “action-bumping logic” to show that post to the user again. HOW TO SCHEDULE IGTV VIDEOS FROM YOUR DESKTOP IN 9 STEPS How to schedule IGTV videos with Facebook Creator Studio 1. Connect your Instagram account to the Facebook Creator Studio. You’ll need to sign up for a Facebook Creator Studio account if you haven’t already done so.. Also, make sure your Instagram account is a business profile or a creator profile.. Log in to your Creator Studiodashboard.
HOW TO USE SNAPCHAT: A GUIDE FOR BEGINNERS Snapchat features and terminology. Each social network seems to have its own language. Let’s take a look at the key Snapchat terminology you need to know to understand how to use Snapchat for business.. Snap: A Snap is a picture or video you send through the app to one or more of your friends.A video snap can be a maximum of 10 seconds long. HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do itcorrectly.
STRATEGY ARCHIVES
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. 20 SOCIAL MEDIA TEMPLATES TO SAVE YOU HOURS OF WORK These 20 social media templates will save you a ton of time and effort, from creating content, to publishing posts and measuringresults.
23 BENEFITS OF SOCIAL MEDIA FOR BUSINESSBENEFITS OF SOCIAL MEDIA FOR BRAND BUILDINGWITH NEARLY HALF OF THE WORLD’S POPULATION USING SOCIAL MEDIA PLATFORMS, THEY’RE A NATURAL PLACE TO REACH NEW AND HIGHLY TARGETED POTENTIAL CUSTOME...BENEFITS OF SOCIAL MEDIA FOR GROWTHSOCIAL MEDIA POSTS AND ADS ARE KEY WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE. SHARING GREAT CONTENT FROM YOUR BLOG OR WEBSITE TO YOUR SOCIAL CHANNELS I...BENEFITS OF SOCIAL MEDIA FOR CONTENT CREATION AND DISTRIBUTIONPROMOTING YOUR CONTENT ON SOCIAL CHANNELS IS A GREAT WAY TO GET YOUR SMART, WELL-RESEARCHED CONTENT IN FRONT OF NEW PEOPLE, PROVING YOUR EXPERTISE...BENEFITS OF SOCIAL MEDIA FOR COMMUNICATIONYOUR CUSTOMERS ARE ALREADY TALKING ABOUT YOU ON SOCIAL MEDIA, WHETHER OR NOT YOU’RE THERE TO RESPOND. IF YOU AND YOUR TEAM ARE ON THE BALL, YOU CAN...BENEFITS OF SOCIAL MEDIA FOR GAINING INSIGHTSWE MENTIONED SOCIAL MEDIA MONITORING ABOVE AS AN IMPORTANT ELEMENT OF AUDIENCE ENGAGEMENT. BUT IT’S ALSO IMPORTANT AS A KEY SOURCE OF INTELLIGENCE...BENEFITS OF SOCIAL MEDIA FOR ADVERTISINGSOCIAL ADS ARE AN INEXPENSIVE WAY TO PROMOTE YOUR BUSINESS AND DISTRIBUTE CONTENT. THEY ALSO OFFER POWERFUL TARGETING OPTIONS SO YOU CAN REACH THE...BENEFITS OF SOCIAL MEDIA FOR PROVING ROIIT IS ALWAYS A CHALLENGE FOR MARKETERS TO PROVE RETURN ON INVESTMENT. BUT WITH SOCIAL MEDIA TRACKING AND ANALYTICS TOOLS, YOU CAN SEE THE FULLIMPA...
Take Hootsuite Academy’s Social Selling Course and learn how to find leads and drive sales with social media.. 8. Partner with influencers. Word of mouth drives 20 to 50 percent of purchasing decisions. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up formore sales.
HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE What is Nextdoor? Nextdoor bills itself as “The neighborhood hub for trusted connections and the exchange of helpful information, goods, and services.” To promote trust, Nextdoor requires new users to prove where they live when they sign up. This can be done by phone or postcard.. The Nextdoor app is now used in more than 260,000 neighbourhoods in 11 countries worldwide, including the 19 SOCIAL MEDIA KPIS YOU SHOULD BE TRACKING How to track social media KPIs. Now that you know the important social media KPIs to track, how will you go about tracking them and reporting your successes? There are a few ways: Native solutions . Tracking social media KPIs natively — meaning, using the built-in analytics features of individual social media platforms — is one option. HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS Why run a social media takeover? There are many reasons to host social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. HOW THE FACEBOOK ALGORITHM WORKS IN 2021 AND HOW TO WORK Get your audience replying to each other. This tip comes from Facebook itself.Apparently, if a post has triggered a lot of conversation among a user’s friends, the algorithm applies “action-bumping logic” to show that post to the user again. HOW TO SCHEDULE IGTV VIDEOS FROM YOUR DESKTOP IN 9 STEPS How to schedule IGTV videos with Facebook Creator Studio 1. Connect your Instagram account to the Facebook Creator Studio. You’ll need to sign up for a Facebook Creator Studio account if you haven’t already done so.. Also, make sure your Instagram account is a business profile or a creator profile.. Log in to your Creator Studiodashboard.
HOW TO USE SNAPCHAT: A GUIDE FOR BEGINNERS Snapchat features and terminology. Each social network seems to have its own language. Let’s take a look at the key Snapchat terminology you need to know to understand how to use Snapchat for business.. Snap: A Snap is a picture or video you send through the app to one or more of your friends.A video snap can be a maximum of 10 seconds long. HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do itcorrectly.
HOW TO RUN A SMART SOCIAL MEDIA TAKEOVER IN 5 STEPS Why run a social media takeover? There are many reasons to host social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. OPTION TO “TURN OFF” LIKE COUNTS NOW AVAILABLE ON After more than a year of testing hiding like counts in a bid to depressurize the app experience, Instagram has left the choice in theuser’s hands.
HOW TO USE NEXTDOOR FOR BUSINESS: THE COMPLETE GUIDE What is Nextdoor? Nextdoor bills itself as “The neighborhood hub for trusted connections and the exchange of helpful information, goods, and services.” To promote trust, Nextdoor requires new users to prove where they live when they sign up. This can be done by phone or postcard.. The Nextdoor app is now used in more than 260,000 neighbourhoods in 11 countries worldwide, including the HOW TO HOST A SUCCESSFUL VIRTUAL EVENT: 10 TIPS And if you’d like to learn more about Clubhouse, check out our guide to the Clubhouse app, where we explore how it can be used by businesses.. GoToWebinar. GoToWebinar is a popular virtual event software perfect for events with a limited number of attendees. F8 RETURNS WITH A FOCUS ON DEVELOPERS Facebook’s F8 conference is going back to its roots. Started in 2007 as a developer hackathon, the event’s scope expanded over the years. Recent editions included several industry tracks and served as a platform for Facebook to announce new consumer products. HOW TO SET AND REACH SOCIAL MEDIA GOALS (+10 TYPES OF Setting social media goals is a key step toward proving (and improving) the value of your social media work.Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do.. Goals help you chart a course for improvement and success. HOW TO SCHEDULE INSTAGRAM POSTS: A SIMPLE STEP-BY-STEP GUIDE Learning to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters. Whether you’re the owner of your own business or the manager of a global team, the more complex your Instagram marketing efforts are, the more helpful a scheduling tool becomes. FACEBOOK CELEBRATES PRIDE MONTH In celebration of Pride and as part of their ongoing efforts to support LGBTQ+ communities, Facebook is partnering with NGOs across Europe, the Middle East and Africa to bring conversations about inclusivity and dedicated resources to the platform. HOW TO SCHEDULE FACEBOOK POSTS: A QUICK AND EASY GUIDE Knowing how to schedule Facebook posts lets you save time, consistently post fresh content and reach more people on the platform. HOW TO REGRAM ON INSTAGRAM: 5 TRIED AND TRUE METHODS Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do itcorrectly.
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HOW TO GET FREE INSTAGRAM FOLLOWERS: 35 TIPS THAT ACTUALLY WORK Want to know how to get free Instagram followers? First tip: follow relevant users. When you do, there's a good chance they'll look atyour profile.
Christina Newberry August 11, 2020 To use Instagram effectively, you need to build a solid base of Instagram followers. But it can be tricky for brands to figure out exactly how to make that happen. The days of shortcuts like buying followersor
using bots
are over. These tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. A false follower count might boost your ego, but it won’t help your Instagramstrategy .
Click on any tip below to learn more, or keep scrolling for the complete list of ways to get followers on Instagram for free. HOW TO GET FOLLOWERS ON INSTAGRAM FOR FREE 1. Have a thoughtful Instagram strategy 2. Define your target audience 3. Create a consistent brand story and aesthetic 4. Use keywords to appear in searches 5. Use relevant hashtags to reach new users 6. Craft a great bio and profile 7. Share engaging, high-quality content 8. Write compelling captions 9. Pin your best comments 10. Promote your Instagram account on other networks 11. Embed Instagram posts in your blog 12. Post content that’s meant to be re-shared 13. Share your Instagram account in other communications 14. Use the Instagram nametag 15. Aim to get featured 16. Aim for the Explore tab 17. Tag your location 18. Tag relevant users 19. Encourage others to tag you 20. Follow relevant accounts 21. Engage with existing communities 22. Work with influencers in your niche 23. Collaborate with other brands 24. Embrace Instagram Stories 25. Use interactivity features 26. Make the most of Stories highlights 27. Try an Instagram Live collaboration 28. Try an IGTV series 29. Create an AR filter 30. Post consistently 31. Post at the right time 32. Schedule your posts and stories33. Run contests
34. Consider advertising on Instagram 35. Learn from Instagram Insights BONUS: DOWNLOAD A FREE CHECKLIST that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. HOW TO GET INSTAGRAM FOLLOWERS FOR FREE 1. HAVE A THOUGHTFUL INSTAGRAM STRATEGY To use any social network effectively, you need a clear plan.
Getting more Instagram followers is a great goal to start with. But followers alone won’t give you a successful Instagram account.
Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives.
Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to: * increase brand awareness * boost product sales * drive traffic to your website. Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep)a loyal following.
2. DEFINE YOUR TARGET AUDIENCE Ask yourself some questions about who you are trying to reach:
* How old are they?
* Where do they live? * What do they do for work? * When and how do they use Instagram? * What are their pain points and challenges? Answering these questions will help you craft the right kind of Instagram content to reach the people on Instagram who are most likely to give you a follow. It will also keep you focused on the needs of your target audience so you can consistently deliver content that makes them want to keep following you for the long term. 3. CREATE A CONSISTENT BRAND STORY AND AESTHETIC Maybe you want to satisfy curiosity by showing off how your product is made. Or share an employee’s perspective to humanize your brand. If you want to position your brand in an aspirational way, you could try showcasing the lifestyle or achievements of your customers. No matter what you want to achieve, it’s important to maintain a consistent brand personality and look. Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed. Even if your products don’t all look the same, you can use consistent styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does: _Source: __@themillerswifecustomcookies__ on Instagram_
4. USE KEYWORDS TO APPEAR IN SEARCHES Before people can follow you on Instagram, they have to find you. Not a lot of the text on Instagram is searchable. In fact, only two fields on Instagram contribute to search results: name and username. Your username is your Instagram handle. It’s a good idea to make it consistent with the handle you use on other social networks, since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand. Your name can be anything you like, up to 30 characters. Keyword stuffing is never a good idea, but it can be useful to include your most relevant keyword in the name field to improve discoverabilitybased on search.
For example, travel writer Claudia Laroye (@thetravellingmom ) includes the keyphrase “travel writer” in her Instagram name, upping the chance she’ll be discovered by those looking for travel content in general and travel writers in particular. _Source: __@thetravellingmom__ on Instagram_
5. USE RELEVANT HASHTAGS TO REACH NEW USERS We just said that the text of your Instagram posts isn’t searchable. But hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free. Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post. Instagram users can also follow hashtags, so your hashtagged content may appear in feeds of people who do not yet follow your account. You can include up to 30 hashtags in an Instagram post, but hashtags are often more effective based on quality rather than quantity. Dosome experimenting
to learn how
many hashtags work best for your particular account. Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But they will likely be bots or people only interested in being followed back. And that won’t help you build a meaningful, engaged community onInstagram.
Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot. > View this post on Instagram>
> A post shared by Dee Campling (@deecampling)>
6. CRAFT A GREAT BIO AND PROFILE Two-thirds of Instagram business profile visits are from non-followers . Those new visitors are all potential new free instagram followers—but only if your bio and profile convince them to click the follow button. They won’t do so if your profile is unclear, incomplete, or unappealing. In addition to the name and username fields mentioned above, your profile includes your website (a clickable link) and your bio. Make the most of the 150 characters in your bio to convey your brand identity and show new visitors why they should follow you. What kind of content can they expect? This bio from @abstractaerialart sums up the account’s purpose and promise in a quick, easy-to-digest way: _Source: __@abstractaerialart__ on Instagram_
If you have a professional account (business or creator), you can also include additional details in your profile, like your contact information, type of business, and location. Make use of all the fields that are relevant to your business to give new visitors all the information they needto decide
to follow.
7. SHARE ENGAGING, HIGH-QUALITY CONTENT This might seem too obvious to mention, but it’s actually a critical point when thinking about how to get followers on Instagram. Every post on your Instagram grid needs to be of high quality and visuallyengaging.
When a new user visits your profile, the content should make them want to see more. It’s that wanting more that inspires a new visitor toclick Follow.
Great content also encourages people to like, comment on, and share your posts. That engagement gives you an Instagram algorithm boostand helps you get
more reach and new followers. And, of course, consistently posting great content ensures that your Instagram followers stay followers. 8. WRITE COMPELLING CAPTIONS Although Instagram is a visual platform, writing great Instagramcaptions
plays
a big role in helping you get more reach and engagement. And, as you’ve already seen, reach and engagement are key factors in attracting free instagram followers. Here are some key strategies to keep in mind: * PUT THE MOST IMPORTANT WORDS UP FRONT. If the caption is more than 125 characters long, users will have to tap “more” to see the whole thing. Make the most of those first words to inspire that extratap.
* ASK A QUESTION. This makes it easy for your audience to leave a comment. That engagement will help make your account visible to morepeople.
* TRY EMOJI. Emoji can help draw the reader’s eye and are appropriate for most types of accounts on this visual social network. * TRY DIFFERENT CAPTION LENGTHS. Instagram allows long-form captions up to 2,200 characters, so you can test out some in-depth storytelling if your post warrants it. Ultra-short captions can also be very effective when the visuals speak for themselves. Will Tang of Going Awesome Placesposts great photos
with detailed captions that tell the story behind the shot. Since his Insta bio describes him as a “creator of ridiculously detailed itineraries and guides,” this caption approach is very on-brand. > View this post on Instagram>
> A post shared by Will | Going Awesome Places (@goingawesomeplaces)>
9. PIN YOUR BEST COMMENTS One of the newest Instagram features is the ability to pin up to three comments for each post. There are a couple of ways you can use this new feature as part of your plan for how to get more followers on instagram. One option is to use pinned comments to extend your caption beyond the maximum 2,200 characters by continuing the story in the comments. This lets you take on more detailed and in-depth storytelling, which may be a fit for some accounts. Another option is to pin your favorite comments from other users, especially if they are creating a lot of engagement. Whichever way you use this new feature, it can help you manage the conversation on your posts, creating more opportunities for engagementand connection.
10. PROMOTE YOUR INSTAGRAM ACCOUNT ON OTHER NETWORKS The most important way to get followers on instagram for free is to make it easy for people to find you. Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account. Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.) When BlogHer hosted Jameela Jamil for an Instagram Live, they made sure
to promote it on their Facebook Page as well. If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts. You could also highlight some of your best Instagram posts on your other social channels. Consider boosting these posts with paid advertising to ensure that more of your Facebook, Twitter, and other social followers find and follow you on Instagram. 11. EMBED INSTAGRAM POSTS IN YOUR BLOG You’ve already seen some embedded Instagram posts in this blog. Each embedded post is clickable, and allows users to head directly to the relevant post, or to the Instagram profile. That makes embedding your own Instagram posts in your blog an easy way to showcase your Instagram content and drive traffic to your Instagram profile. And, as we’ve already discussed, every new visitor to your Instagram profile is a potential new Instagram follower. So, for example, say this blog post was about LinkedIn demographics. (It’s not, but of course we do have a blog post on LinkedIndemographics
.) We
could include an infographic to share some of the most important demographic details. Or, we would embed an Instagram post instead, like this: > View this post on Instagram>
> A post shared by Hootsuite (@hootsuite)>
Any time you’re sharing visual content like photos, charts, or infographics in your blog, there’s an opportunity to embed an Instagram post with that content instead. 12. POST CONTENT THAT’S MEANT TO BE RE-SHARED While you’re thinking about content that might help illustrate your own blog posts, think about content that other people might like toshare, too.
People love to share a good infographic, so that could be a good option. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers. Also think about creating content that people will want to re-share in their Instagram Stories. Anyone can reshare your main feed posts in a Story. Again, this is clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to new audiences and potential new followers. For example, here’s how that same Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story._Source: Instagram_
13. SHARE YOUR INSTAGRAM ACCOUNT IN OTHER COMMUNICATIONS Think beyond your social channels when sharing your Instagram account. Make sure to link to your Instagram account on your website, in your email signature, and in your online newsletters. The link doesn’t have to be big: you can use a small Instagram icon.
If you’re promoting a new Instagram account, a quick email blast highlighting some gorgeous posts is a great way to get some free Instagram followers fast. And don’t forget about your offline materials. Coasters, posters, packing slips, business cards, and packaging are all potential places to share your Instagram handle, a simple way to drive more free Instagram followers to your account. 14. USE THE INSTAGRAM NAMETAG Your Instagram nametag is a scannable code that allows Instagram users to follow you instantly. We said earlier that even offline communications materials offer a chance to promote your Instagram account. The Instagram nametag is an easy and effective way to promote your account on offline materials like packing slips, signage, andproduct packaging.
_Source: Instagram_
Your nametag is also a great way to get new followers in real time at networking events and conferences. People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holderfor easy access.
Find your Instagram nametag by tapping on the three lines icon at the top right of your Instagram profile and selecting Nametag. 15. AIM TO GET FEATURED Feature accounts are simply Instagram accounts that curate and reshare other users’ content based on a hashtag or tagging. Some of these accounts have a huge following, and having them share one of your posts (along with your handle) can send a new stream of Instagramfollowers your way.
There’s a feature account for just about every niche and interest on Instagram. You’ll start to uncover them as you do your hashtag research, as recommended in Tip 5. Some of them can get prettyspecific.
For example, @damngoodstitch features posts of embroidery. The account has more than 145,000 followers. > View this post on Instagram>
> A post shared by DamnGoodStitch (@damngoodstitch)>
16. AIM FOR THE EXPLORE TAB The Explore tab is what you see when you click on the magnifying glass icon at the bottom of the Instagram app. According to Instagram itself, this is
where “you can find photos and videos that you might like from accounts you don’t yet follow.” The Explore tab features Instagram posts, Stories, and IGTV. Users first see a grid of content chosen by the algorithm. They then have the option to choose to dive deeper into specific content subjects using the topic channels at the top of the screen.Half of
Instagram accounts visit Explore every month. That’s a huge opportunity for brands looking to grow their audience. So, how can you get your content to appear on the Explore tab? It’s not easy. Luckily, we’ve got an entire article dedicated to helping you figure it out. You can also pay to get into the Explore feed by selecting Explore asan ad placement.
BONUS: DOWNLOAD A FREE CHECKLIST that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Get the free guide right now! _Source: __Instagram_ 17. TAG YOUR LOCATION Any time there’s a clear location element in your post or Story, it’s worth adding a location tag. It’s one more easy way for people to find your content on Instagram. > View this post on Instagram>
> A post shared by Instagram’s @Creators (@creators)>
If your business has a physical location, make sure to tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office. This can help expose your brand (and Instagram account) to more people. For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam: _Source: __Instagram_ If you’re posting from a conference or event, adding your location can help you connect with other attendees, exposing your account to a highly targeted group of new potential Instagram followers. 18. TAG RELEVANT USERS You can tag Instagram users featured in your photos with an @-mention in your caption or by using Instagram’s tagging functionality within the post. Either way, they’ll receive a notification when you do so. Tagging someone encourages them to engage with the post and share it with their own following. Your post will also appear on the Tagged in tab of their Instagram profile. You can also tag relevant users in your Instagram Stories. Then, they can re-share the content to their own Story with just a couple of taps. If they do so, everyone who views their Story sees your username and can click through to your account. You’ll notice we’ve said you should only tag relevant users. Tagging someone just to get their attention is not a great idea. Only tag those who are featured in your photo or are relevant to the content of your post. Some potentially relevant users to tag might include:* Customers
* Suppliers
* Other relevant businesses * Colleagues or employees * Someone who taught you a skill or told you about something youshare in the post
* Anyone who appears in the photo 19. ENCOURAGE OTHERS TO TAG YOU Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want tolearn more.
Your bio is a great place to ask people to tag you on Instagram. For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account. _Source: __@visittheusa__ on Instagram_
20. FOLLOW RELEVANT ACCOUNTS You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. And when you follow a user on Instagram, there’s a good chance they will check out your feed. If your feed is full of compelling content that’s relevant to their interests, they’re likely to return the favor.Social listening
is a great way
to find conversations relevant to your brand. And from there you can easily identify influential users (a.k.a. influencers ) to follow. It’s a great idea to follow those top users’ followers, too. Instagram’s “Suggested For You” section is also a great resource for finding relevant accounts to follow. This appears in your feed between posts, or on the right side of the screen on a computer. You can also access Instagram’s suggestions by going to your profile, then clicking the three bars in the top right and clicking Discover People. Here you’ll also find a list of popular Instagram accounts selected for you based on the algorithm. But keep in mind that you shouldn’t follow too many other accounts too fast. Your follower ratio is important for credibility. Your follower ratio is the number of people who follow you compared to the number of people you follow. And don’t play the game where you follow people just to get their attention, then unfollow after they follow you back. This is not good for your Instagram reputation, as it’s really a jerk move. 21. ENGAGE WITH EXISTING COMMUNITIES Like all social media networks, Instagram is about the communities built within it. You want to engage with those communities. Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots. This helps draw attention (and potential new followers) in two ways: * People get notifications when you like and comment on their posts and may check out your profile to return the favor. * Other people will see your comments and may check out your profile if they find them thoughtful or intriguing. 22. WORK WITH INFLUENCERS IN YOUR NICHE Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust. We’ve got a whole guide on Influencer marketingto help you out.
23. COLLABORATE WITH OTHER BRANDS Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagramfollowers.
Think about brands or other businesses you already collaborate with in other ways, like in a local business improvement association or shopping area. How could you work together on Instagram? One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous.
> View this post on Instagram>
> A post shared by Rocky Mountain Soap Company (@rockymountainsoapco)>
24. EMBRACE INSTAGRAM STORIES We’ve mentioned Stories in several of the tips already, but it’s worth calling this feature out specifically. Simply put, if you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accountsuse
Stories every day, and 45% of the most-viewed stories are frombusinesses
People who use Stories are highly engaged. According to Instagram, onein three
stories
results in a direct message. Use the hashtag and location features in your stories to expose them to people who do not already follow you. This is still an underused way to get followers on Instagram for free. Learn more in our complete guide to using Instagram Stories.
25. USE INTERACTIVITY FEATURES Instagram Stories offer plenty of interactive features to get users engaged, like poll, question, and chat stickers. Polling stickers increased three-second video views in 90%of
Instagram’s beta campaigns for this feature. _Source: __Instagram_ If users come across your Story from a hashtag or location page, that immediate opportunity to engage is a great way to make them want to learn more about your brand by giving you a follow. 26. MAKE THE MOST OF STORIES HIGHLIGHTS Stories highlights give you an opportunity to introduce your brand to people who visit your profile. Pack those highlights with loads of great info and content to show new visitors exactly why they shouldclick Follow.
Make great use of the cover photos on your highlights,
too. Porter Airlines does a great job with custom icons featuringtheir cute mascot.
_Source: __@porterairlines on Instagram_ 27. TRY AN INSTAGRAM LIVE COLLABORATION Instagram is the perfect place to take advantage of live video, a trend that is continuing to grow on social media. Through interactive features like questions and comments, you can engage with viewers in real time, creating more of that precious engagement that can helpboost your reach.
Live videos appear within your brand’s Story. When the live video ends, you can let it disappear, choose to make it available for replay on your Story for 24 hours, or add it to IGTV. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention. To get your Live video in front of a whole new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers. In the era of COVID-19, Instagrammers have been using this feature creatively to host mini-talkshows. For example, Design Emergency hosts a weekly Instagram Live in which they use Go live with a friend to interview key figures in the design world, and Wine Spectator is hosting a series featuring winemakers. > View this post on Instagram>
> A post shared by Design Emergency (@design.emergency)>
> View this post on Instagram>
> A post shared by Wine Spectator (@wine_spectator)>
28. TRY AN IGTV SERIES While both of the series mentioned in the previous tip are presented on Instagram Live, they are also posted to IGTV after the liveconversation ends.
IGTV videos can be up to an hour long, allowing you to explore topics in-depth. You can also create an IGTV series, which encourages viewers to follow your account rather than simply watching a video and moving on. IGTV posts appear four times larger than photos on the Explore tab, making new potential followers more likely to click on your content. 29. CREATE AN AR FILTER AR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras. Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which are you?” posts? Those use AR filters too. Any Instagram user can now create an AR filter. The filters that you create will live in a section of your Instagram profile marked by a face icon. If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it. How does creating an AR filterhelp you get more
Instagram followers? Whenever anyone uses your AR filter, your account name appears in the top left corner. It’s clickable, and can drive more new visitors to your profile. _Source: __@gucci_ _ onInstagram_
30. POST CONSISTENTLY Your existing followers want to see content from you. That’s why they followed you in the first place. As we’ve already mentioned, when users interact with your posts, the increased engagement gives you some good algorithm love. So giving your existing followers something great to interact with can help bring in new Instagram followers too. How often should you post? An analysis by Tailwind found that daily posting will “grow followers four times faster than posting less than once a week.” 31. POST AT THE RIGHT TIME Yes, Instagram uses an algorithmrather than a
chronological feed. However, timing is still important, as it’s one of the signals the algorithm considers. Hootsuite worked with Unmetric to determine the best time to post ontimes.
32. SCHEDULE YOUR POSTS AND STORIES Is the best time to post not a convenient time to be on Instagram? Use a social media management tool like Hootsuite to schedule and publish directly toInstagram.
Scheduling your posts in advance allows you to plan a cohesive Instagram grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions, rather than trying to come up with something witty on the fly. You can now also use Hootsuite to schedule Instagram Stories.
33. RUN CONTESTS
Contests on Instagram can help you get more followers if your entry process involves asking people to follow you and comment on one of your photos by tagging afriend.
> View this post on Instagram>
> A post shared by Hotel Casa Amsterdam (@hotelcasa_amsterdam)>
The tagged friends will also see your post and may choose to follow your account as well. Encouraging user-generated contentas part of
your contest can also help you reach more people. People will learn about your contest from posts their friends create. This is an effective way to build trust with new followers, and get more eyeballsto your page.
34. CONSIDER ADVERTISING ON INSTAGRAM Okay, this isn’t exactly a way to get free Instagram followers. But Instagram ads can be a powerful way to reach new followers, fast, by getting your content in front of people who would otherwise not see it. And unlike buying followers, using Instagram ads is a totally legitimate and effective way to get more Instagram followers quickly with a small investment. Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on the people who already interact with your business. Besides the feed, you can advertise in Instagram Stories and the Explore feed. For all the details of how to create and post an Instagram ad campaign, check out our detailed Instagram ads guide.
35. LEARN FROM INSTAGRAM INSIGHTS Instagram analytics toolswill
give you data on impressions for each post, along with reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location. Reviewing this data on a regular basis can help you identify areas where you can adjust your strategy to help you get more followers. One of the key things to keep an eye on is what time of day your followers use Instagram, so you can post when people are most likely to see and engage with your content. USE HOOTSUITE TO SAVE TIME ON SOCIAL MEDIA. SCHEDULE POSTS, ENGAGE FOLLOWERS, TRACK RESULTS, AND MORE—ALL FROM A SINGLE, EASY-TO-USE DASHBOARD. TRY IT FOR FREE.Get Started
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By Christina Newberry Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.Twitter Follow
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