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LODGE A COMPLAINT
Ad Standards is committed to providing a responsive and efficient advertising complaints adjudication system for Australia as the situation around coronavirus (COVID-19) continues to evolve. Please continue to lodge your complaints through our website as below, or by post to PO Box 5110, BRADDON, ACT, 2611. Ad Standards will continue tomonitor
ADVERTISING TO CHILDREN The age of actors and characters – ads which use actors or characters 14 years old or younger. What the call to action is – ads which speak directly to children and directs a call to action to children using language and visual techniques which are understood by children. Ad Standards commissioned research into advertising tochildren and
AUSTRALIA’S MOST COMPLAINED ABOUT ADVERTISEMENTS IN 2020 Ad Standards reveals the 10 most complained about advertisements in Australia in 2020. Over 3,400 complaints have been lodged with Ad Standards this year, raising community concerns about 369 advertisements which were assessed against one or more issues in the advertising Codes and Initiatives. The most complained about advertisement in Australia in 2020 is a Baywatch-themed HEALTH AND SAFETY: DETERMINATION SUMMARY Issues highlighted in cases relating to Section 2.6 of the Code that have been considered by the Ad Standards Community Panel include: Depiction of: Drugs Smoking Drinking Gambling Bullying (non-violent) Unsafe driving Unsafe behaviour Fantastical elements Safety in the home Protective gear Other health and safety issues COVID-19 Depiction of drugs, smoking, drinking andALCOHOL ADVERTISING
Australia has a co-regulatory system for alcohol advertising. Guidelines have been negotiated with government, consumer complaints are handled independently, but all costs are borne by industry. All alcohol complaints are lodged with Ad Standards. Ad Standards will assess the complaint under the AANA Code of Ethics. If the complaint raises issues under this Code, the Ad MISLEADING AND DECEPTIVE ADVERTISING Ad Standards does not currently assess truth and accuracy in advertising, or conduct which may be misleading or deceptive for all products and services. We consider matters involving misleading or deceptive conduct in relation to advertising and marketing to children, food and beverages, and in relation to environmental claims. If a complaint is made that an advertisement isMOHAMMAD AL-KHAFAJI
Appointed May 2016 Mohammad Al-Khafaji is from Adelaide and is the CEO of the Federation of Ethnic Communities’ Councils of Australia (FECCA), the peak national body representing ethnic and multicultural communities in Australia. Mohammad is the former CEO of Welcome to Australia, Hon. Secretary of FECCA and a member of the SBS CommunityAdvisory Committee.
SAM DRUMMOND
Appointed December 2019 Sam Drummond has dedicated his life to amplifying the voices of people who are marginalised in our community. Sam grew up in Central Victoria and moved to Melbourne to pursue studies in law and philosophy. He has worked as a trainer and producer in community, commercial and public radio, and can be heard on the airwaves on community station 3CR. RCMI & QSRI FOOD INITIATIVES: DETERMINATION SUMMARY To be considered under the AFGC Responsible Children’s Marketing Initiative (RCMI) or Quick Service Restaurant Initiative (QSRI) it must be determined that the advertisements are directed primarily to children. To do so the ad must meet one of the following criteria: Do children represent 35% or more the audience of the program in which the ad was shown? Is the program where the ad is AD STANDARDSABOUTEDUCATION AND ADVICECODES AND CASESADVERTISING ISSUESNEWSFURTHER INFORMATION Ad Standards PO Box 5110 BRADDON ACT 2612 P (02) 6173 1500. Ad Standards Limited ACN 084 452 666LODGE A COMPLAINT
Ad Standards is committed to providing a responsive and efficient advertising complaints adjudication system for Australia as the situation around coronavirus (COVID-19) continues to evolve. Please continue to lodge your complaints through our website as below, or by post to PO Box 5110, BRADDON, ACT, 2611. Ad Standards will continue tomonitor
ADVERTISING TO CHILDREN The age of actors and characters – ads which use actors or characters 14 years old or younger. What the call to action is – ads which speak directly to children and directs a call to action to children using language and visual techniques which are understood by children. Ad Standards commissioned research into advertising tochildren and
AUSTRALIA’S MOST COMPLAINED ABOUT ADVERTISEMENTS IN 2020 Ad Standards reveals the 10 most complained about advertisements in Australia in 2020. Over 3,400 complaints have been lodged with Ad Standards this year, raising community concerns about 369 advertisements which were assessed against one or more issues in the advertising Codes and Initiatives. The most complained about advertisement in Australia in 2020 is a Baywatch-themed HEALTH AND SAFETY: DETERMINATION SUMMARY Issues highlighted in cases relating to Section 2.6 of the Code that have been considered by the Ad Standards Community Panel include: Depiction of: Drugs Smoking Drinking Gambling Bullying (non-violent) Unsafe driving Unsafe behaviour Fantastical elements Safety in the home Protective gear Other health and safety issues COVID-19 Depiction of drugs, smoking, drinking andALCOHOL ADVERTISING
Australia has a co-regulatory system for alcohol advertising. Guidelines have been negotiated with government, consumer complaints are handled independently, but all costs are borne by industry. All alcohol complaints are lodged with Ad Standards. Ad Standards will assess the complaint under the AANA Code of Ethics. If the complaint raises issues under this Code, the Ad MISLEADING AND DECEPTIVE ADVERTISING Ad Standards does not currently assess truth and accuracy in advertising, or conduct which may be misleading or deceptive for all products and services. We consider matters involving misleading or deceptive conduct in relation to advertising and marketing to children, food and beverages, and in relation to environmental claims. If a complaint is made that an advertisement isMOHAMMAD AL-KHAFAJI
Appointed May 2016 Mohammad Al-Khafaji is from Adelaide and is the CEO of the Federation of Ethnic Communities’ Councils of Australia (FECCA), the peak national body representing ethnic and multicultural communities in Australia. Mohammad is the former CEO of Welcome to Australia, Hon. Secretary of FECCA and a member of the SBS CommunityAdvisory Committee.
SAM DRUMMOND
Appointed December 2019 Sam Drummond has dedicated his life to amplifying the voices of people who are marginalised in our community. Sam grew up in Central Victoria and moved to Melbourne to pursue studies in law and philosophy. He has worked as a trainer and producer in community, commercial and public radio, and can be heard on the airwaves on community station 3CR. RCMI & QSRI FOOD INITIATIVES: DETERMINATION SUMMARY To be considered under the AFGC Responsible Children’s Marketing Initiative (RCMI) or Quick Service Restaurant Initiative (QSRI) it must be determined that the advertisements are directed primarily to children. To do so the ad must meet one of the following criteria: Do children represent 35% or more the audience of the program in which the ad was shown? Is the program where the ad isAD STANDARDS
Ad Standards manages the complaint resolution process of the advertising self-regulation system. Our vision is to be Australia’s community voice for complaints about advertising and marketing standards. Our purpose is to give a voice to consumer values and guide industry in maintaining decent and honest advertising aligning with prevailing community standards.HEALTH AND SAFETY
This information provides a general overview of Ad Standards Community Panel determinations on complaints about health and safety in advertising. It is designed to assist the advertising industry, the self-regulatory body, consumers and others interested in understanding how the Community Panel has viewed health and safety in advertising where it has been the subject of AD STANDARDS COMMUNITY PANEL CASES This advertisement features scenes including various close ups of women's faces, various women standing, a woman laying on a rock, and people around a campfire, touching their hands together. Dismissed. Sex Industry. TV - Free to Air. 12/05/2021. AprilCODES AND CASES
Ad Standards PO Box 5110 BRADDON ACT 2612 P (02) 6173 1500. Ad Standards Limited ACN 084 452 666 HEALTH AND SAFETY: DETERMINATION SUMMARY Issues highlighted in cases relating to Section 2.6 of the Code that have been considered by the Ad Standards Community Panel include: Depiction of: Drugs Smoking Drinking Gambling Bullying (non-violent) Unsafe driving Unsafe behaviour Fantastical elements Safety in the home Protective gear Other health and safety issues COVID-19 Depiction of drugs, smoking, drinking and MOTOR VEHICLE ADVERTISING Ad Standards has compiled information about the Ad Standards Community Panel approach in applying the Federal Chamber of Automotive Industries Advertising for Motor Vehicles Voluntary Code of Practice (the FCAI Code). This information highlights issues that should be considered when developing motor vehicle advertisements. The FCAI Code This Code only applies to advertisements MISLEADING AND DECEPTIVE ADVERTISING Ad Standards does not currently assess truth and accuracy in advertising, or conduct which may be misleading or deceptive for all products and services. We consider matters involving misleading or deceptive conduct in relation to advertising and marketing to children, food and beverages, and in relation to environmental claims. If a complaint is made that an advertisement is WAGERING ADVERTISING The AANA Wagering Advertising & Marketing Communication Code (the Wagering Code) came into effect on 1 July 2016. The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing wagering products in Australia. What does it cover? Advertising or marketing communications on any medium GENDER | AD STANDARDS This information provides a general overview of Ad Standards Community Panel determinations on complaints about the portrayal of men and women (gender) in advertising. It is not a “how to” guide, nor does it cover all situations which require care in gender portrayal. It is designed to assist the advertising industry, the self-regulatory body, consumers and others interested THIS IS FOR WHITE PEOPLE ONLY.* Though you don’t have to be white to read the signs, do you? Culture confined to categories. Accents pushed as punchlines and stereotypes thrown around as a slur. Our streets may be colourful but white faces stare out of TV screens and magazines. These are not the advertising conditions we want. Racial stereotypes are discriminatory and harm us all. The AANA Code of Ethics sets high AD STANDARDSABOUTEDUCATION AND ADVICECODES AND CASESADVERTISING ISSUESNEWSFURTHER INFORMATION Ad Standards PO Box 5110 BRADDON ACT 2612 P (02) 6173 1500. Ad Standards Limited ACN 084 452 666LODGE A COMPLAINT
Ad Standards is committed to providing a responsive and efficient advertising complaints adjudication system for Australia as the situation around coronavirus (COVID-19) continues to evolve. Please continue to lodge your complaints through our website as below, or by post to PO Box 5110, BRADDON, ACT, 2611. Ad Standards will continue tomonitor
ADVERTISING TO CHILDREN The age of actors and characters – ads which use actors or characters 14 years old or younger. What the call to action is – ads which speak directly to children and directs a call to action to children using language and visual techniques which are understood by children. Ad Standards commissioned research into advertising tochildren and
AUSTRALIA’S MOST COMPLAINED ABOUT ADVERTISEMENTS IN 2020 Ad Standards reveals the 10 most complained about advertisements in Australia in 2020. Over 3,400 complaints have been lodged with Ad Standards this year, raising community concerns about 369 advertisements which were assessed against one or more issues in the advertising Codes and Initiatives. The most complained about advertisement in Australia in 2020 is a Baywatch-themedHEALTH AND SAFETY
This information provides a general overview of Ad Standards Community Panel determinations on complaints about health and safety in advertising. It is designed to assist the advertising industry, the self-regulatory body, consumers and others interested in understanding how the Community Panel has viewed health and safety in advertising where it has been the subject of WAGERING ADVERTISINGMOHAMMAD AL-KHAFAJI
Appointed May 2016 Mohammad Al-Khafaji is from Adelaide and is the CEO of the Federation of Ethnic Communities’ Councils of Australia (FECCA), the peak national body representing ethnic and multicultural communities in Australia. Mohammad is the former CEO of Welcome to Australia, Hon. Secretary of FECCA and a member of the SBS CommunityAdvisory Committee.
SAM DRUMMOND
Appointed December 2019 Sam Drummond has dedicated his life to amplifying the voices of people who are marginalised in our community. Sam grew up in Central Victoria and moved to Melbourne to pursue studies in law and philosophy. He has worked as a trainer and producer in community, commercial and public radio, and can be heard on the airwaves on community station 3CR. RCMI & QSRI FOOD INITIATIVES: DETERMINATION SUMMARY To be considered under the AFGC Responsible Children’s Marketing Initiative (RCMI) or Quick Service Restaurant Initiative (QSRI) it must be determined that the advertisements are directed primarily to children. To do so the ad must meet one of the following criteria: Do children represent 35% or more the audience of the program in which the ad was shown? Is the program where the ad isNIGEL MILAN, AM
Appointed August 2011 Now a professional non-executive director and executive coach, most of Nigel’s career has been in television and broadcasting, in the Australian and New Zealand public and private sectors. Nigel, who has held numerous non-executive directorships in not for profit organisations, was a member of the board of the Fred Hollows Foundation from 1997 to 2007 AD STANDARDSABOUTEDUCATION AND ADVICECODES AND CASESADVERTISING ISSUESNEWSFURTHER INFORMATION Ad Standards PO Box 5110 BRADDON ACT 2612 P (02) 6173 1500. Ad Standards Limited ACN 084 452 666LODGE A COMPLAINT
Ad Standards is committed to providing a responsive and efficient advertising complaints adjudication system for Australia as the situation around coronavirus (COVID-19) continues to evolve. Please continue to lodge your complaints through our website as below, or by post to PO Box 5110, BRADDON, ACT, 2611. Ad Standards will continue tomonitor
ADVERTISING TO CHILDREN The age of actors and characters – ads which use actors or characters 14 years old or younger. What the call to action is – ads which speak directly to children and directs a call to action to children using language and visual techniques which are understood by children. Ad Standards commissioned research into advertising tochildren and
AUSTRALIA’S MOST COMPLAINED ABOUT ADVERTISEMENTS IN 2020 Ad Standards reveals the 10 most complained about advertisements in Australia in 2020. Over 3,400 complaints have been lodged with Ad Standards this year, raising community concerns about 369 advertisements which were assessed against one or more issues in the advertising Codes and Initiatives. The most complained about advertisement in Australia in 2020 is a Baywatch-themedHEALTH AND SAFETY
This information provides a general overview of Ad Standards Community Panel determinations on complaints about health and safety in advertising. It is designed to assist the advertising industry, the self-regulatory body, consumers and others interested in understanding how the Community Panel has viewed health and safety in advertising where it has been the subject of WAGERING ADVERTISINGMOHAMMAD AL-KHAFAJI
Appointed May 2016 Mohammad Al-Khafaji is from Adelaide and is the CEO of the Federation of Ethnic Communities’ Councils of Australia (FECCA), the peak national body representing ethnic and multicultural communities in Australia. Mohammad is the former CEO of Welcome to Australia, Hon. Secretary of FECCA and a member of the SBS CommunityAdvisory Committee.
SAM DRUMMOND
Appointed December 2019 Sam Drummond has dedicated his life to amplifying the voices of people who are marginalised in our community. Sam grew up in Central Victoria and moved to Melbourne to pursue studies in law and philosophy. He has worked as a trainer and producer in community, commercial and public radio, and can be heard on the airwaves on community station 3CR. RCMI & QSRI FOOD INITIATIVES: DETERMINATION SUMMARY To be considered under the AFGC Responsible Children’s Marketing Initiative (RCMI) or Quick Service Restaurant Initiative (QSRI) it must be determined that the advertisements are directed primarily to children. To do so the ad must meet one of the following criteria: Do children represent 35% or more the audience of the program in which the ad was shown? Is the program where the ad isNIGEL MILAN, AM
Appointed August 2011 Now a professional non-executive director and executive coach, most of Nigel’s career has been in television and broadcasting, in the Australian and New Zealand public and private sectors. Nigel, who has held numerous non-executive directorships in not for profit organisations, was a member of the board of the Fred Hollows Foundation from 1997 to 2007LODGE A COMPLAINT
Ad Standards is committed to providing a responsive and efficient advertising complaints adjudication system for Australia as the situation around coronavirus (COVID-19) continues to evolve. Please continue to lodge your complaints through our website as below, or by post to PO Box 5110, BRADDON, ACT, 2611. Ad Standards will continue tomonitor
CODES AND CASES
Ad Standards PO Box 5110 BRADDON ACT 2612 P (02) 6173 1500. Ad Standards Limited ACN 084 452 666HEALTH AND SAFETY
This information provides a general overview of Ad Standards Community Panel determinations on complaints about health and safety in advertising. It is designed to assist the advertising industry, the self-regulatory body, consumers and others interested in understanding how the Community Panel has viewed health and safety in advertising where it has been the subject of AD STANDARDS COMMUNITY PANEL CASES This advertisement features scenes including various close ups of women's faces, various women standing, a woman laying on a rock, and people around a campfire, touching their hands together. Dismissed. Sex Industry. TV - Free to Air. 12/05/2021. April BULLETINS | AD STANDARDS 2021 Issue 130 - April 2021 Issue 129 - March 2021 Issue 128 - February 2021 Issue 127 - January 2021 2020 Issue 126 - November 2020 Issue 125 - October 2020 Issue 124 - September 2020 Issue 123 - August 2020 Issue 122 - July 2020 Issue 121 - June 2020 Issue 120 - May 2020 Issue 119 - April 2020 Issue 118 - March 2020 Issue 117 - February 2020 Issue 116 - January 2020 2019 MOTOR VEHICLE ADVERTISING Ad Standards has compiled information about the Ad Standards Community Panel approach in applying the Federal Chamber of Automotive Industries Advertising for Motor Vehicles Voluntary Code of Practice (the FCAI Code). This information highlights issues that should be considered when developing motor vehicle advertisements. The FCAI Code This Code only applies to advertisements EXPLOITATIVE OR DEGRADING Exploitative or degrading. This information provides a general overview of Ad Standards Community Panel determinations on complaints about advertising which employs sexual appeal in a manner which is exploitative or degrading of any individual or group of individuals. It is designed to assist the advertising industry, the self-regulatorybody
GENDER | AD STANDARDS This information provides a general overview of Ad Standards Community Panel determinations on complaints about the portrayal of men and women (gender) in advertising. It is not a “how to” guide, nor does it cover all situations which require care in gender portrayal. It is designed to assist the advertising industry, the self-regulatory body, consumers and others interested EXPLOITATIVE OR DEGRADING: DETERMINATION SUMMARY The Community Panel has found a number of advertisements in breach of Section 2.2 of the Code for the use of sexual appeal in a manner which is exploitative and degrading to women. The Community Panel’s view is: Portraying women as commodities or objects to possess is seen to be exploitative. NGU Real Estate – 0184/18. HOW SELF-REGULATION WORKS AND WHY How self-regulation works and why. “Advertising and marketing self-regulation is a system by which the advertising, marketing, agency and media industry set voluntary rules and standards of practice that go beyond their legal obligations. Self-regulatory organizations (SROs) are responsible for enforcing industry's commitment to these rules.”. Skip to main content____ Menu
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