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HAIRSTORY™
Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves. What is the environmental impact ofNew
HAIR WASH & HAIR CLEANSERS New Wash is a revolutionary hair product that removes regular shampoo from the equation. Our hair cleansers are designed for your unique hair type - whether you have curly hair, fine hair, dry hair, oily hair color-treated hair, or anything in between. Each creamy hair wash is designed to let hair fall the way it's naturally meant to - withits
HAIR BALM | LEAVE IN CONDITIONER | HAIRSTORY™I’M TOO LAZY TO STYLEMY HAIR
Hair Balm. 1014 reviews. Hair Balm takes skincare and applies it to hair: Moisture plus magic manages dryness, and comes to the rescue in case of over-processing. It’s a must-have to make curls perfectly imperfect, and to add weight to naturally big hair for a leaner look – all without feeling crunchy, sticky, gelled, or lacquered. SULFATE-FREE SHAMPOO ALTERNATIVE New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill WATER ONLY HAIR WASHING: THE DIRTY TRUTH WHAT ARE THE BENEFITS? Not washing hair with shampoo or conditioner has many positive effects. Benefits of skipping hair products include: no exposure to any chemicals – harsh or otherwise – even baking soda & apple cider vinegar can be damaging over time; nothing spent on cleansers or conditioners; 24/7 availability from your tap, and knowing what your truly natural hair WASHING HAIR WITHOUT SHAMPOO: A HELPFUL GUIDE Before we jump into how to wash your hair without shampoo, a quick science refresher is helpful: pH is an important factor when determining suitability for a hair cleaner. The pH scale goes from 0 to 14. Water is a neutral 7; anything below that is acidic and anything above is basic or alkaline. Human skin is ideally slightlyacidic to
HAIRSTORY™
First, stop washing your hair every day and gradually add days between washes. If you need to rinse your hair daily, use cool water to preserve oils. The WO method is more than tossing your regular shampoo and taking a shower; there is a technique to it and several steps toHAIRSTORY™
Most of the sea salt spray formulas out there are versatile and easy ways to refresh for ‘second-day’ hair; they absorb excess oil, create separation, beachy texture, and volume, and as a rule, give hair a matte finish. For people with wavy hair, salt sprays are a surefire way to enhance waves, and to create some for those without.HAIRSTORY™
Hair color pigments you use may start to change when using heat styling tools without protectant spray, such as blonde going brassy (e.g. bleached hair goes brassy). The keratin proteins that give your hair strength and elasticity begin to break down. The outer surface of the hair, the cuticle, cracks and frays, and loses its protectiveability.
HAIRSTORY™
Single taxpayers will see standard deductions jump from $6,350 for 2017 taxes to $12,200 for 2019 taxes (the ones you file in 2020). Married couples filing jointly will see an increase from $12,700 to $24,400. The bill limits the amount of state and local property, income, and sales taxes that can be deducted to $10,000.HAIRSTORY™
Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves. What is the environmental impact ofNew
HAIR WASH & HAIR CLEANSERS New Wash is a revolutionary hair product that removes regular shampoo from the equation. Our hair cleansers are designed for your unique hair type - whether you have curly hair, fine hair, dry hair, oily hair color-treated hair, or anything in between. Each creamy hair wash is designed to let hair fall the way it's naturally meant to - withits
HAIR BALM | LEAVE IN CONDITIONER | HAIRSTORY™I’M TOO LAZY TO STYLEMY HAIR
Hair Balm. 1014 reviews. Hair Balm takes skincare and applies it to hair: Moisture plus magic manages dryness, and comes to the rescue in case of over-processing. It’s a must-have to make curls perfectly imperfect, and to add weight to naturally big hair for a leaner look – all without feeling crunchy, sticky, gelled, or lacquered. SULFATE-FREE SHAMPOO ALTERNATIVE New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill WATER ONLY HAIR WASHING: THE DIRTY TRUTH WHAT ARE THE BENEFITS? Not washing hair with shampoo or conditioner has many positive effects. Benefits of skipping hair products include: no exposure to any chemicals – harsh or otherwise – even baking soda & apple cider vinegar can be damaging over time; nothing spent on cleansers or conditioners; 24/7 availability from your tap, and knowing what your truly natural hair WASHING HAIR WITHOUT SHAMPOO: A HELPFUL GUIDE Before we jump into how to wash your hair without shampoo, a quick science refresher is helpful: pH is an important factor when determining suitability for a hair cleaner. The pH scale goes from 0 to 14. Water is a neutral 7; anything below that is acidic and anything above is basic or alkaline. Human skin is ideally slightlyacidic to
HAIRSTORY™
First, stop washing your hair every day and gradually add days between washes. If you need to rinse your hair daily, use cool water to preserve oils. The WO method is more than tossing your regular shampoo and taking a shower; there is a technique to it and several steps toHAIRSTORY™
Most of the sea salt spray formulas out there are versatile and easy ways to refresh for ‘second-day’ hair; they absorb excess oil, create separation, beachy texture, and volume, and as a rule, give hair a matte finish. For people with wavy hair, salt sprays are a surefire way to enhance waves, and to create some for those without.HAIRSTORY™
Hair color pigments you use may start to change when using heat styling tools without protectant spray, such as blonde going brassy (e.g. bleached hair goes brassy). The keratin proteins that give your hair strength and elasticity begin to break down. The outer surface of the hair, the cuticle, cracks and frays, and loses its protectiveability.
HAIRSTORY™
Single taxpayers will see standard deductions jump from $6,350 for 2017 taxes to $12,200 for 2019 taxes (the ones you file in 2020). Married couples filing jointly will see an increase from $12,700 to $24,400. The bill limits the amount of state and local property, income, and sales taxes that can be deducted to $10,000.ABOUT - HAIRSTORY
Aline Decat (customer service) took a long and winding road to Hairstory. Born in Belgium, Aline graduated with a medical degree, speaks four languages, is an accomplished artist, plays roller derby, has worked in video, has been a model, loves fashion, music and art in general, and is unflappable even when ear-to-ear with the least satisfied of customers.HOW TO CO-WASH
Looking to go shampoo free? We know all about that. Read on to find out how to co wash and use alternative methods to washing your hair.IN THE STUDIO
Cyd Charisse Cyd is an editorial HMUA and hair colorist in NYC who has styled hair for designers Stella McCartney, Baja East, Ovadia & Sons, Jenny Packman, and many more. She has been mentored by Kevin Ryan, Frank Rizzieri, Shannon King, Jon Reyman, and Campbell McAuley, is a nominee for the Behind The Chair One Shot Hair Awards, and has been published in Nylon, Tidal, Please, Paper, and LividHAIRSTORY™
Dissolve the baking soda in ½ cup of the water. Wet your hair and apply the mixture. Work into hair and leave in for about 10 minutes. Rinse thoroughly with water. Combine the vinegar and essential oil in the rest of the water, and pour it through your hair asHAIRSTORY™
Most of the sea salt spray formulas out there are versatile and easy ways to refresh for ‘second-day’ hair; they absorb excess oil, create separation, beachy texture, and volume, and as a rule, give hair a matte finish. For people with wavy hair, salt sprays are a surefire way to enhance waves, and to create some for those without.HAIRSTORY™
The immune system overreacts to chemicals considered harmless to most people, and hair cleansing products are, in fact, a leading cause of contact dermatitis. Even with regular use without incident, a reaction is still possible. An allergic reaction toHAIRSTORY™
Hair Studies: Braids & Dreads. Essays. Micro braids, goddess braids, Ghana braids, snake, mohawk, dutch, french, halo, fishtail, waterfall it seems there are as many types of braids as there are types of hair. Nearly 5 million braiding videos are available on YouTube, and here in the famous melting pot of New York City, a parade of braidedHAIRSTORY™
The short answer is yes, they’re definitely is a difference between shampoo and soap. While most soaps and shampoos use sodium lauryl sulfate (SLS) to remove dirt and oil, just because they clean the same way doesn’t mean they are the same. Soaps and shampoos have different goals, therefore their formulas are, in fact, different.HAIRSTORY™
It’s all about clients’ complexions; flattery will get you everywhere. Bulbs are made in a range of temperatures from warm to cool. • Warm bulbs (2,700 to 3,500 Kelvin) is the most flattering to clients’ faces – and to your spaces. • Cool bulbs (4,800 Kelvin) are similar to sunlight on a bright afternoon and are less flatteringand
NEW WASH (RICH)
New Wash works with your hair texture instead of against it. This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain). New Wash makes fine hair even softer and silkier while helping to make it easier to manage and style.HAIRSTORY™
Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves. What is the environmental impact ofNew
HAIR WASH & HAIR CLEANSERS New Wash is a revolutionary hair product that removes regular shampoo from the equation. Our hair cleansers are designed for your unique hair type - whether you have curly hair, fine hair, dry hair, oily hair color-treated hair, or anything in between. Each creamy hair wash is designed to let hair fall the way it's naturally meant to - withits
HAIR BALM | LEAVE IN CONDITIONER | HAIRSTORY™I’M TOO LAZY TO STYLEMY HAIR
Hair Balm. 1014 reviews. Hair Balm takes skincare and applies it to hair: Moisture plus magic manages dryness, and comes to the rescue in case of over-processing. It’s a must-have to make curls perfectly imperfect, and to add weight to naturally big hair for a leaner look – all without feeling crunchy, sticky, gelled, or lacquered. SULFATE-FREE SHAMPOO ALTERNATIVE New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill WATER ONLY HAIR WASHING: THE DIRTY TRUTH WHAT ARE THE BENEFITS? Not washing hair with shampoo or conditioner has many positive effects. Benefits of skipping hair products include: no exposure to any chemicals – harsh or otherwise – even baking soda & apple cider vinegar can be damaging over time; nothing spent on cleansers or conditioners; 24/7 availability from your tap, and knowing what your truly natural hair WASHING HAIR WITHOUT SHAMPOO: A HELPFUL GUIDE Before we jump into how to wash your hair without shampoo, a quick science refresher is helpful: pH is an important factor when determining suitability for a hair cleaner. The pH scale goes from 0 to 14. Water is a neutral 7; anything below that is acidic and anything above is basic or alkaline. Human skin is ideally slightlyacidic to
HAIRSTORY™
First, stop washing your hair every day and gradually add days between washes. If you need to rinse your hair daily, use cool water to preserve oils. The WO method is more than tossing your regular shampoo and taking a shower; there is a technique to it and several steps toHAIRSTORY™
Most of the sea salt spray formulas out there are versatile and easy ways to refresh for ‘second-day’ hair; they absorb excess oil, create separation, beachy texture, and volume, and as a rule, give hair a matte finish. For people with wavy hair, salt sprays are a surefire way to enhance waves, and to create some for those without.HAIRSTORY™
Hair color pigments you use may start to change when using heat styling tools without protectant spray, such as blonde going brassy (e.g. bleached hair goes brassy). The keratin proteins that give your hair strength and elasticity begin to break down. The outer surface of the hair, the cuticle, cracks and frays, and loses its protectiveability.
HAIRSTORY™
Single taxpayers will see standard deductions jump from $6,350 for 2017 taxes to $12,200 for 2019 taxes (the ones you file in 2020). Married couples filing jointly will see an increase from $12,700 to $24,400. The bill limits the amount of state and local property, income, and sales taxes that can be deducted to $10,000.HAIRSTORY™
Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves. What is the environmental impact ofNew
HAIR WASH & HAIR CLEANSERS New Wash is a revolutionary hair product that removes regular shampoo from the equation. Our hair cleansers are designed for your unique hair type - whether you have curly hair, fine hair, dry hair, oily hair color-treated hair, or anything in between. Each creamy hair wash is designed to let hair fall the way it's naturally meant to - withits
HAIR BALM | LEAVE IN CONDITIONER | HAIRSTORY™I’M TOO LAZY TO STYLEMY HAIR
Hair Balm. 1014 reviews. Hair Balm takes skincare and applies it to hair: Moisture plus magic manages dryness, and comes to the rescue in case of over-processing. It’s a must-have to make curls perfectly imperfect, and to add weight to naturally big hair for a leaner look – all without feeling crunchy, sticky, gelled, or lacquered. SULFATE-FREE SHAMPOO ALTERNATIVE New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill WATER ONLY HAIR WASHING: THE DIRTY TRUTH WHAT ARE THE BENEFITS? Not washing hair with shampoo or conditioner has many positive effects. Benefits of skipping hair products include: no exposure to any chemicals – harsh or otherwise – even baking soda & apple cider vinegar can be damaging over time; nothing spent on cleansers or conditioners; 24/7 availability from your tap, and knowing what your truly natural hair WASHING HAIR WITHOUT SHAMPOO: A HELPFUL GUIDE Before we jump into how to wash your hair without shampoo, a quick science refresher is helpful: pH is an important factor when determining suitability for a hair cleaner. The pH scale goes from 0 to 14. Water is a neutral 7; anything below that is acidic and anything above is basic or alkaline. Human skin is ideally slightlyacidic to
HAIRSTORY™
First, stop washing your hair every day and gradually add days between washes. If you need to rinse your hair daily, use cool water to preserve oils. The WO method is more than tossing your regular shampoo and taking a shower; there is a technique to it and several steps toHAIRSTORY™
Most of the sea salt spray formulas out there are versatile and easy ways to refresh for ‘second-day’ hair; they absorb excess oil, create separation, beachy texture, and volume, and as a rule, give hair a matte finish. For people with wavy hair, salt sprays are a surefire way to enhance waves, and to create some for those without.HAIRSTORY™
Hair color pigments you use may start to change when using heat styling tools without protectant spray, such as blonde going brassy (e.g. bleached hair goes brassy). The keratin proteins that give your hair strength and elasticity begin to break down. The outer surface of the hair, the cuticle, cracks and frays, and loses its protectiveability.
HAIRSTORY™
Single taxpayers will see standard deductions jump from $6,350 for 2017 taxes to $12,200 for 2019 taxes (the ones you file in 2020). Married couples filing jointly will see an increase from $12,700 to $24,400. The bill limits the amount of state and local property, income, and sales taxes that can be deducted to $10,000.ABOUT - HAIRSTORY
Aline Decat (customer service) took a long and winding road to Hairstory. Born in Belgium, Aline graduated with a medical degree, speaks four languages, is an accomplished artist, plays roller derby, has worked in video, has been a model, loves fashion, music and art in general, and is unflappable even when ear-to-ear with the least satisfied of customers.HOW TO CO-WASH
Looking to go shampoo free? We know all about that. Read on to find out how to co wash and use alternative methods to washing your hair.IN THE STUDIO
Cyd Charisse Cyd is an editorial HMUA and hair colorist in NYC who has styled hair for designers Stella McCartney, Baja East, Ovadia & Sons, Jenny Packman, and many more. She has been mentored by Kevin Ryan, Frank Rizzieri, Shannon King, Jon Reyman, and Campbell McAuley, is a nominee for the Behind The Chair One Shot Hair Awards, and has been published in Nylon, Tidal, Please, Paper, and LividHAIRSTORY™
Dissolve the baking soda in ½ cup of the water. Wet your hair and apply the mixture. Work into hair and leave in for about 10 minutes. Rinse thoroughly with water. Combine the vinegar and essential oil in the rest of the water, and pour it through your hair asHAIRSTORY™
Most of the sea salt spray formulas out there are versatile and easy ways to refresh for ‘second-day’ hair; they absorb excess oil, create separation, beachy texture, and volume, and as a rule, give hair a matte finish. For people with wavy hair, salt sprays are a surefire way to enhance waves, and to create some for those without.HAIRSTORY™
The immune system overreacts to chemicals considered harmless to most people, and hair cleansing products are, in fact, a leading cause of contact dermatitis. Even with regular use without incident, a reaction is still possible. An allergic reaction toHAIRSTORY™
Hair Studies: Braids & Dreads. Essays. Micro braids, goddess braids, Ghana braids, snake, mohawk, dutch, french, halo, fishtail, waterfall it seems there are as many types of braids as there are types of hair. Nearly 5 million braiding videos are available on YouTube, and here in the famous melting pot of New York City, a parade of braidedHAIRSTORY™
The short answer is yes, they’re definitely is a difference between shampoo and soap. While most soaps and shampoos use sodium lauryl sulfate (SLS) to remove dirt and oil, just because they clean the same way doesn’t mean they are the same. Soaps and shampoos have different goals, therefore their formulas are, in fact, different.HAIRSTORY™
It’s all about clients’ complexions; flattery will get you everywhere. Bulbs are made in a range of temperatures from warm to cool. • Warm bulbs (2,700 to 3,500 Kelvin) is the most flattering to clients’ faces – and to your spaces. • Cool bulbs (4,800 Kelvin) are similar to sunlight on a bright afternoon and are less flatteringand
NEW WASH (RICH)
New Wash works with your hair texture instead of against it. This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain). New Wash makes fine hair even softer and silkier while helping to make it easier to manage and style. Free shipping availableHEADER SOCIAL LINKS
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“As a curly that has been through the ringer when it comes to finding the right hair products, I LOVE sharing when I find a new brand that works for me. So, meet Hairstory.”⏤ Kiana Tipton,
Naturally Curly
“The results are wild. My long hair air-dries perfectly, with no “squeaky” texture. It is shiny and falls in loose waves, like it did when I was a kid. I don’t need to blow-dry it. My chronic flaky scalp is gone forever. I customarily wash my hair every three days. With New Wash, once a week. When friends remark that my hair looks nice, it’s fun to say, “I haven’t shampooed in six months.” Which is technically accurate.”⏤ Molly Young,
NY Magazine
“In my five months using , way more people have taken notice of the increased lustre in my hair. I’ve personally noticed a new thickness and ease of movement that I’ve never had — neither before nor during my platinum days.”⏤ Alana Massey,
Racked
“It’s rare when a zeitgeist-rattling beauty destination opens. We’ve seen our share of glitzy salons with rococo mirrors and complimentary champagne, exclusive celebrity spas with gadgets and gizmos aplenty But the reason a downtown New York City studio called Hairstory became an immediate cult sensation and championed by beauty editors is thanks to an artistic commitment frequently compared to Andy Warhol’s Factory.”⏤ Katie Becker,
Allure
“My life = changed. New Wash is the most incredible blend of non-toxic, nourishing, but somehow also cleansing ingredients that acts as a very gentle cleanser, but also deeply moisturizes your hair. I don’t understand how it works, but I’m super into it.”⏤ Laurel Pantin,
Coveteur
“I am positively baffled by how shiny, hydrated, unoily and thick and lustrous my hair feels post New Wash. I’m so nervous about running out, I’m going to join the Fan Club. The texture reminds me of my hair pre-coloring and pre-over heat styling. I’m telling you, friends. New Wash is a veritable time machine. Get into it.”⏤ Amber Katz,
Rouge18
“It wasn’t until I gave up traditional shampoo and switched to New Wash that I got the glossy, frizz-free waves of my dreams.”⏤ Victoria Hoff,
Byrdie
“Focused on individuality, colour and a liberating, non-conventional approach to hair, the results are artful and inspiring, accompanied by an imperfect standard of beauty that we can get behind.”⏤ WALLPAPER*
"I was doubtful a monogamous hair product relationship was for me, until I met Hairstory New Wash."⏤ Erin Lukas,
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A LETTER TO HAIRDRESSERS The salon industry is undergoing unprecedented upheaval and change is happening faster than most people either realize or are ready to acknowledge. The rise of the smartphone enables booking appointments, charging for services and hair products, and essentially managing an entire business for very little cost. If there was any salon profit, it came from retail sales, which are now under at least as much pressure as service revenues. Every professional retail line is for sale on Amazon with free delivery, and half of them are selling their styling products directly to Amazon. Consumers are still buying the first bottle in salon based on their hairdresser’s recommendation, but they are replenishing online. It’s a massive change in consumer behavior. These days, with a tap and a click, you can have a box of goodies delivered to your door, whether that means shampoo and conditioner, hair treatments and masks, dry shampoo and other essential hair care products to pamperthose strands.
Putting that all together, I believe the salon as we know it is going to be extinct in ten years. But we have created a new way forward to support hairdressers as they adapt to the new economy. And that is precisely why we say we’ve dedicated ourselves to helping people rethink everything about hair care in a world where the old rulesdon’t apply.
– Eli Halliwell, Hairstory CEOcarry us
We do things differently at Hairstory, from how we wash and rinse those lovely locks to how we recommend and sell products specific to your hair type - whether that be straight hair or curly hair, dry hair or oily hair. And that’s why we have officially joined 1% for the Planet as a contributing company to qualified charitable organizations. We have committed to donating 1% of our proceeds from sales of New Wash bottles to help those working on water-relatedissues.
1% for the Planet is a global network of businesses, nonprofits and individuals working together for a healthier planet. They bring dollars and doers together to accelerate smart environmental giving, raising more than $175 million to date. Learn more at www.onepercentfortheplanet.org It feels good to do good, and you – our customers – are doing your part just by shopping with us. To weigh in on how we allocate our donations, cast your ballot here.
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HOW DO YOU KEEP YOUR HAIR HEALTHY? We all want to know how to prevent split ends and damaged hair. While there is a lot that can contribute to the health of your hair (diet, environmental factors, hair type, etc) there is one thing we know for sure. If you wash your hair with shampoo, you are essentially washing it with chemicals and detergents that strip your hair of it's natural oils and can lead to a dry scalp, frizz, and brittle hair. Try cleansing your hair with New Wash - a moisturizing formula made of naturally derived ingredients like argan oil that will retain your hairs natural strength and shine. WHAT IS A GOOD HAIR ROUTINE? The beauty of using New Wash is that your hair care routine can be so simple yet all you need. The key is in the washing technique. Distribute New Wash evenly through wet hair and massage thoroughly (Pro tip: use our scalp brush to activate the hair follicles). Rinse really, really, REALLY well. Your fingers should glide through wet hair without using conditioner. If you feel your hair needs more love, just repeat. You can't overuse New Wash. GET HAIR STORIES DELIVERED DIRECTLY TO YOUR INBOXSubmit
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