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it’s
INVENTORY LISTINGS
Cars.com lists your inventory with innovative solutions that help you widen your margins. $1,800 Avg used car gross. Highest per car profit margin among all 3rd party marketplaces. Driven Data Classified Lead Quality Index Q1, 2019. Vendors measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar. AutoCorrected ™.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
UNSCHEDULED MAINTENANCE Unscheduled Maintenance. Unscheduled Maintenance highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Because whether you’ve been in the business for 50SOCIAL SALES DRIVE
Drive Social Leads. to Your CRM. Your team doesn’t need to do anything differently to receive and convert the leads from Social Sales Drive™ — we set up a direct connection to your CRM so salespeople don’t miss a beat. Amplify Your Brand. Social Sales Drive™ connects your Marketplace inventory listings directly to yourdealerships
THE CARS GUIDE TO DIGITAL AUTOMOTIVE RETAILING The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. WHY YOU NEED A WELL-BALANCED REVIEW DIET Those types of reviews give customers the confidence to decide where to buy and who to work with. That’s why we encourage customers to “tell your story” rather than just “rate your experience.”. DealerRater and Cars.com are the only dealership review platforms to require a 25-word minimum for review collection. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. INTRODUCING THE NEW FOUR PS OF AUTOMOTIVE MARKETING Times Have Changed. According to the traditional four Ps, for marketers to succeed they need to promote a desirable product at the right price and convenient place. For decades, auto dealers have applied them to propel an industry that has been the bedrock of the American economy. But times have changed. The consumer’s carshopping journey
LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
Cars.com lists your inventory with innovative solutions that help you widen your margins. $1,800 Avg used car gross. Highest per car profit margin among all 3rd party marketplaces. Driven Data Classified Lead Quality Index Q1, 2019. Vendors measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar. AutoCorrected ™.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
UNSCHEDULED MAINTENANCE Unscheduled Maintenance. Unscheduled Maintenance highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Because whether you’ve been in the business for 50SOCIAL SALES DRIVE
Drive Social Leads. to Your CRM. Your team doesn’t need to do anything differently to receive and convert the leads from Social Sales Drive™ — we set up a direct connection to your CRM so salespeople don’t miss a beat. Amplify Your Brand. Social Sales Drive™ connects your Marketplace inventory listings directly to yourdealerships
THE CARS GUIDE TO DIGITAL AUTOMOTIVE RETAILING The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. WHY YOU NEED A WELL-BALANCED REVIEW DIET Those types of reviews give customers the confidence to decide where to buy and who to work with. That’s why we encourage customers to “tell your story” rather than just “rate your experience.”. DealerRater and Cars.com are the only dealership review platforms to require a 25-word minimum for review collection. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. INTRODUCING THE NEW FOUR PS OF AUTOMOTIVE MARKETING Times Have Changed. According to the traditional four Ps, for marketers to succeed they need to promote a desirable product at the right price and convenient place. For decades, auto dealers have applied them to propel an industry that has been the bedrock of the American economy. But times have changed. The consumer’s carshopping journey
INVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you. STAYING ON TOP OF SEARCH Automotive search engines: Cars.com is an SEO powerhouse in its own right. It drives millions of organic visits with rich content and a top-notch site experience. Every month, more than 22 million in-market shoppers turn to Cars.com where they conduct more than 35,000,000inventory searches.
AUTOCORRECTED
Cars.com’s AutoCorrected ™ technology automatically VIN-decodes and scans major third-party databases for car matches, auto-populating your inventory feed with complete build data to maximize the value and visibility of your listings — which would normally take you 33.3 hours in manual data entry 1 for every 100 vehicles.. 1 CarStory Case Study (142 Dealerships, 17,845 vehicles), January CONTACT US | GROWWITHCARS.COM Contact Us. Thanks for your interest in partnering with Cars.com. Fill out this simple form to get in touch with your representative. We can’t wait to connect you with our audience of in-market shoppers and deliver long-term growth for your dealership. THE CARS GUIDE TO DIGITAL AUTOMOTIVE The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. THE TOP 5 PLACES TO MEET NEW CAR SHOPPERS IN 2021 1. Cars.com Consumer Metrics Study, Q4 2020 2. Dealer Inspire Roxanne™ Data Science, Q1 2021. 2 Follow Them Where They Go After . With the roll out of iOS 14.5, Apple device users will have to explicitly opt-in to having their online activity tracked for each app they use on their iPhone or iPad before opening the app, and we expect the majority of consumers to opt-out.DYNAMIC DISPLAY
Promote Your Why Now. Display your special offer to all in-market searches for a seven-day period, giving shoppers the incentive to take action on your inventory over all others. Your offer will also retarget shoppers after they leave Cars.com, keeping your unique deal top of mind. 24%. of Cars.com shoppers. CARS.COM ADVERTISING POLICIES Cars.com endeavors to create a safe and fair advertising environment for its dealer customers (“Advertisers”) and Cars.com Site users. To this end, all Advertisers are required to comply with the Policies outlined below when listing vehicles on Cars.com and related sites. THE NEW KEYS TO AUTOMOTIVE DIGITAL MARKETING The 4 Ps of Marketing (Product, Price, Place, Promotion) have been around forever, but in today’s digital-first landscape, traditional marketing principles fall short of the experience consumers expect — especially in automotive. Car shoppers are empowered, and they have high expectations for the same convenience and transparency they enjoyREPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification Checklist LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
Cars.com lists your inventory with innovative solutions that help you widen your margins. $1,800 Avg used car gross. Highest per car profit margin among all 3rd party marketplaces. Driven Data Classified Lead Quality Index Q1, 2019. Vendors measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar. AutoCorrected ™.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
SOCIAL SALES DRIVE
Drive Social Leads. to Your CRM. Your team doesn’t need to do anything differently to receive and convert the leads from Social Sales Drive™ — we set up a direct connection to your CRM so salespeople don’t miss a beat. Amplify Your Brand. Social Sales Drive™ connects your Marketplace inventory listings directly to yourREPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification Checklist LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
Cars.com lists your inventory with innovative solutions that help you widen your margins. $1,800 Avg used car gross. Highest per car profit margin among all 3rd party marketplaces. Driven Data Classified Lead Quality Index Q1, 2019. Vendors measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar. AutoCorrected ™.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
SOCIAL SALES DRIVE
Drive Social Leads. to Your CRM. Your team doesn’t need to do anything differently to receive and convert the leads from Social Sales Drive™ — we set up a direct connection to your CRM so salespeople don’t miss a beat. Amplify Your Brand. Social Sales Drive™ connects your Marketplace inventory listings directly to yourREPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification Checklist COVID-19 | GROWWITHCARS.COM The SBA will work directly with state Governors to provide targeted, low-interest loans to small businesses that have been severely impacted by the Coronavirus (COVID-19). The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support tosmall
CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
AUTOCORRECTED
Cars.com’s AutoCorrected ™ technology automatically VIN-decodes and scans major third-party databases for car matches, auto-populating your inventory feed with complete build data to maximize the value and visibility of your listings — which would normally take you 33.3 hours in manual data entry 1 for every 100 vehicles.. 1 CarStory Case Study (142 Dealerships, 17,845 vehicles), January CONTACT US | GROWWITHCARS.COM Contact Us. Thanks for your interest in partnering with Cars.com. Fill out this simple form to get in touch with your representative. We can’t wait to connect you with our audience of in-market shoppers and deliver long-term growth for your dealership. CARS CARES | GROWWITHCARS.COM DealerRater is offering all Cars.com customers a complimentary, 60-day “Enhanced Listing” on our platform to help your dealership navigate these challenging times. Unlock the power of DealerRater to improve your online visibility, broaden the reach of your vehicle listings, and advertise any special customer and community servicesyou’re
STAYING ON TOP OF SEARCH Automotive search engines: Cars.com is an SEO powerhouse in its own right. It drives millions of organic visits with rich content and a top-notch site experience. Every month, more than 22 million in-market shoppers turn to Cars.com where they conduct more than 35,000,000inventory searches.
BEST MATCH | GROWWITHCARS.COM The goal of the Cars.com search ranking algorithm is to help buyers find the cars that are most relevant to them and to ensure dealers always have their best inventory available. The exact list of components the algorithm considers is confidential, but the basic categories consist of consumer behavior, dealer variable and listingdetails.
SALESPERSON CONNECT
Salesperson Connect ™ doesn’t just connect your customers with you, it connects you with the DealerRater ® network, automatically. Not Your Lowest Price. Turn on Salesperson Connect ™ your salespeople directly into your VDPs to personalize your leads, create stronger connections with your customers, and close more leads. WHY YOU NEED A WELL-BALANCED REVIEW DIET Those types of reviews give customers the confidence to decide where to buy and who to work with. That’s why we encourage customers to “tell your story” rather than just “rate your experience.”. DealerRater and Cars.com are the only dealership review platforms to require a 25-word minimum for review collection. HOW WE LISTEN TO MUSIC IN OUR CARS The 60 th Grammy Awards, being broadcast January 28, represent the music industry’s biggest night – and they remind us how intertwined music and cars are.. As Tari Haro shared recently on our blog, at the 2018 CES Ford announced a new, high-end audio system coming to Ford models.Ford noted that the car is the place where the largest percentage of people listen to music, including roughly LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
Cars.com lists your inventory with innovative solutions that help you widen your margins. $1,800 Avg used car gross. Highest per car profit margin among all 3rd party marketplaces. Driven Data Classified Lead Quality Index Q1, 2019. Vendors measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar. AutoCorrected ™.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
SOCIAL SALES DRIVE
Drive Social Leads. to Your CRM. Your team doesn’t need to do anything differently to receive and convert the leads from Social Sales Drive™ — we set up a direct connection to your CRM so salespeople don’t miss a beat. Amplify Your Brand. Social Sales Drive™ connects your Marketplace inventory listings directly to yourREPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification Checklist LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
Cars.com lists your inventory with innovative solutions that help you widen your margins. $1,800 Avg used car gross. Highest per car profit margin among all 3rd party marketplaces. Driven Data Classified Lead Quality Index Q1, 2019. Vendors measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar. AutoCorrected ™.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
SOCIAL SALES DRIVE
Drive Social Leads. to Your CRM. Your team doesn’t need to do anything differently to receive and convert the leads from Social Sales Drive™ — we set up a direct connection to your CRM so salespeople don’t miss a beat. Amplify Your Brand. Social Sales Drive™ connects your Marketplace inventory listings directly to yourREPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification Checklist COVID-19 | GROWWITHCARS.COM The SBA will work directly with state Governors to provide targeted, low-interest loans to small businesses that have been severely impacted by the Coronavirus (COVID-19). The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support tosmall
CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
AUTOCORRECTED
Cars.com’s AutoCorrected ™ technology automatically VIN-decodes and scans major third-party databases for car matches, auto-populating your inventory feed with complete build data to maximize the value and visibility of your listings — which would normally take you 33.3 hours in manual data entry 1 for every 100 vehicles.. 1 CarStory Case Study (142 Dealerships, 17,845 vehicles), January CONTACT US | GROWWITHCARS.COM Contact Us. Thanks for your interest in partnering with Cars.com. Fill out this simple form to get in touch with your representative. We can’t wait to connect you with our audience of in-market shoppers and deliver long-term growth for your dealership. CARS CARES | GROWWITHCARS.COM DealerRater is offering all Cars.com customers a complimentary, 60-day “Enhanced Listing” on our platform to help your dealership navigate these challenging times. Unlock the power of DealerRater to improve your online visibility, broaden the reach of your vehicle listings, and advertise any special customer and community servicesyou’re
BEST MATCH | GROWWITHCARS.COM The goal of the Cars.com search ranking algorithm is to help buyers find the cars that are most relevant to them and to ensure dealers always have their best inventory available. The exact list of components the algorithm considers is confidential, but the basic categories consist of consumer behavior, dealer variable and listingdetails.
STAYING ON TOP OF SEARCH Automotive search engines: Cars.com is an SEO powerhouse in its own right. It drives millions of organic visits with rich content and a top-notch site experience. Every month, more than 22 million in-market shoppers turn to Cars.com where they conduct more than 35,000,000inventory searches.
SALESPERSON CONNECT
Salesperson Connect ™ doesn’t just connect your customers with you, it connects you with the DealerRater ® network, automatically. Not Your Lowest Price. Turn on Salesperson Connect ™ your salespeople directly into your VDPs to personalize your leads, create stronger connections with your customers, and close more leads. WHY YOU NEED A WELL-BALANCED REVIEW DIET Those types of reviews give customers the confidence to decide where to buy and who to work with. That’s why we encourage customers to “tell your story” rather than just “rate your experience.”. DealerRater and Cars.com are the only dealership review platforms to require a 25-word minimum for review collection. HOW WE LISTEN TO MUSIC IN OUR CARS The 60 th Grammy Awards, being broadcast January 28, represent the music industry’s biggest night – and they remind us how intertwined music and cars are.. As Tari Haro shared recently on our blog, at the 2018 CES Ford announced a new, high-end audio system coming to Ford models.Ford noted that the car is the place where the largest percentage of people listen to music, including roughly LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
UNSCHEDULED MAINTENANCE Unscheduled Maintenance. Unscheduled Maintenance highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Because whether you’ve been in the business for 50 THE CARS GUIDE TO DIGITAL AUTOMOTIVE RETAILING The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. INTRODUCING THE NEW FOUR PS OF AUTOMOTIVE MARKETING Times Have Changed. According to the traditional four Ps, for marketers to succeed they need to promote a desirable product at the right price and convenient place. For decades, auto dealers have applied them to propel an industry that has been the bedrock of the American economy. But times have changed. The consumer’s carshopping journey
THE 4 REASONS PEOPLE BUY MID-SIZE PICKUP TRUCKS We wanted to understand how their preferences differ from people who buy full-size trucks. They told us they seek mid-size trucks for these for reasons : Maneuverability: their smaller size makes them easier to maneuver. Typical shoppers’ input included “easier to park” and “utility and easy driving.”. Comfort: shoppers prefer TRUST AND PRICE TRANSPARENCY While new car sales are on the rebound, (light vehicle units are expected to reach 16MM for the first time since ’07)4, dealerships must not take their eye off the profitability of their fixed operations, which are expected to face increasing pressure as a variety of category trends continue, including:REPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification Checklist LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
UNSCHEDULED MAINTENANCE Unscheduled Maintenance. Unscheduled Maintenance highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Because whether you’ve been in the business for 50 THE CARS GUIDE TO DIGITAL AUTOMOTIVE RETAILING The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. INTRODUCING THE NEW FOUR PS OF AUTOMOTIVE MARKETING Times Have Changed. According to the traditional four Ps, for marketers to succeed they need to promote a desirable product at the right price and convenient place. For decades, auto dealers have applied them to propel an industry that has been the bedrock of the American economy. But times have changed. The consumer’s carshopping journey
THE 4 REASONS PEOPLE BUY MID-SIZE PICKUP TRUCKS We wanted to understand how their preferences differ from people who buy full-size trucks. They told us they seek mid-size trucks for these for reasons : Maneuverability: their smaller size makes them easier to maneuver. Typical shoppers’ input included “easier to park” and “utility and easy driving.”. Comfort: shoppers prefer TRUST AND PRICE TRANSPARENCY While new car sales are on the rebound, (light vehicle units are expected to reach 16MM for the first time since ’07)4, dealerships must not take their eye off the profitability of their fixed operations, which are expected to face increasing pressure as a variety of category trends continue, including:REPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification ChecklistINVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
COVID-19 | GROWWITHCARS.COM The SBA will work directly with state Governors to provide targeted, low-interest loans to small businesses that have been severely impacted by the Coronavirus (COVID-19). The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support tosmall
AUTOCORRECTED
Cars.com’s AutoCorrected ™ technology automatically VIN-decodes and scans major third-party databases for car matches, auto-populating your inventory feed with complete build data to maximize the value and visibility of your listings — which would normally take you 33.3 hours in manual data entry 1 for every 100 vehicles.. 1 CarStory Case Study (142 Dealerships, 17,845 vehicles), January BEST MATCH | GROWWITHCARS.COM The goal of the Cars.com search ranking algorithm is to help buyers find the cars that are most relevant to them and to ensure dealers always have their best inventory available. The exact list of components the algorithm considers is confidential, but the basic categories consist of consumer behavior, dealer variable and listingdetails.
STAYING ON TOP OF SEARCH Automotive search engines: Cars.com is an SEO powerhouse in its own right. It drives millions of organic visits with rich content and a top-notch site experience. Every month, more than 22 million in-market shoppers turn to Cars.com where they conduct more than 35,000,000inventory searches.
SALESPERSON CONNECT
Salesperson Connect ™ doesn’t just connect your customers with you, it connects you with the DealerRater ® network, automatically. Not Your Lowest Price. Turn on Salesperson Connect ™ your salespeople directly into your VDPs to personalize your leads, create stronger connections with your customers, and close more leads. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. HOW WE LISTEN TO MUSIC IN OUR CARS The 60 th Grammy Awards, being broadcast January 28, represent the music industry’s biggest night – and they remind us how intertwined music and cars are.. As Tari Haro shared recently on our blog, at the 2018 CES Ford announced a new, high-end audio system coming to Ford models.Ford noted that the car is the place where the largest percentage of people listen to music, including roughly NAVIGATING THE WINDING PATH TO PURCHASE THE CAR SHPPING URNEY 2 METHODOLOGY Over the course of three months,3 Conifer conducted an in-depth ethnographic study to detail the car shopping journey from start to finish. Conifer employed a variety of methods, including: DEALERSHIP OBSERVATION + INTERCEPTS LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
UNSCHEDULED MAINTENANCE Unscheduled Maintenance. Unscheduled Maintenance highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Because whether you’ve been in the business for 50 THE CARS GUIDE TO DIGITAL AUTOMOTIVE RETAILING The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. INTRODUCING THE NEW FOUR PS OF AUTOMOTIVE MARKETING Times Have Changed. According to the traditional four Ps, for marketers to succeed they need to promote a desirable product at the right price and convenient place. For decades, auto dealers have applied them to propel an industry that has been the bedrock of the American economy. But times have changed. The consumer’s carshopping journey
THE 4 REASONS PEOPLE BUY MID-SIZE PICKUP TRUCKS We wanted to understand how their preferences differ from people who buy full-size trucks. They told us they seek mid-size trucks for these for reasons : Maneuverability: their smaller size makes them easier to maneuver. Typical shoppers’ input included “easier to park” and “utility and easy driving.”. Comfort: shoppers prefer TRUST AND PRICE TRANSPARENCY While new car sales are on the rebound, (light vehicle units are expected to reach 16MM for the first time since ’07)4, dealerships must not take their eye off the profitability of their fixed operations, which are expected to face increasing pressure as a variety of category trends continue, including:REPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification Checklist LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
UNSCHEDULED MAINTENANCE Unscheduled Maintenance. Unscheduled Maintenance highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Because whether you’ve been in the business for 50 THE CARS GUIDE TO DIGITAL AUTOMOTIVE RETAILING The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. INTRODUCING THE NEW FOUR PS OF AUTOMOTIVE MARKETING Times Have Changed. According to the traditional four Ps, for marketers to succeed they need to promote a desirable product at the right price and convenient place. For decades, auto dealers have applied them to propel an industry that has been the bedrock of the American economy. But times have changed. The consumer’s carshopping journey
THE 4 REASONS PEOPLE BUY MID-SIZE PICKUP TRUCKS We wanted to understand how their preferences differ from people who buy full-size trucks. They told us they seek mid-size trucks for these for reasons : Maneuverability: their smaller size makes them easier to maneuver. Typical shoppers’ input included “easier to park” and “utility and easy driving.”. Comfort: shoppers prefer TRUST AND PRICE TRANSPARENCY While new car sales are on the rebound, (light vehicle units are expected to reach 16MM for the first time since ’07)4, dealerships must not take their eye off the profitability of their fixed operations, which are expected to face increasing pressure as a variety of category trends continue, including:REPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification ChecklistINVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
COVID-19 | GROWWITHCARS.COM The SBA will work directly with state Governors to provide targeted, low-interest loans to small businesses that have been severely impacted by the Coronavirus (COVID-19). The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support tosmall
AUTOCORRECTED
Cars.com’s AutoCorrected ™ technology automatically VIN-decodes and scans major third-party databases for car matches, auto-populating your inventory feed with complete build data to maximize the value and visibility of your listings — which would normally take you 33.3 hours in manual data entry 1 for every 100 vehicles.. 1 CarStory Case Study (142 Dealerships, 17,845 vehicles), January BEST MATCH | GROWWITHCARS.COM The goal of the Cars.com search ranking algorithm is to help buyers find the cars that are most relevant to them and to ensure dealers always have their best inventory available. The exact list of components the algorithm considers is confidential, but the basic categories consist of consumer behavior, dealer variable and listingdetails.
STAYING ON TOP OF SEARCH Automotive search engines: Cars.com is an SEO powerhouse in its own right. It drives millions of organic visits with rich content and a top-notch site experience. Every month, more than 22 million in-market shoppers turn to Cars.com where they conduct more than 35,000,000inventory searches.
SALESPERSON CONNECT
Salesperson Connect ™ doesn’t just connect your customers with you, it connects you with the DealerRater ® network, automatically. Not Your Lowest Price. Turn on Salesperson Connect ™ your salespeople directly into your VDPs to personalize your leads, create stronger connections with your customers, and close more leads. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. HOW WE LISTEN TO MUSIC IN OUR CARS The 60 th Grammy Awards, being broadcast January 28, represent the music industry’s biggest night – and they remind us how intertwined music and cars are.. As Tari Haro shared recently on our blog, at the 2018 CES Ford announced a new, high-end audio system coming to Ford models.Ford noted that the car is the place where the largest percentage of people listen to music, including roughly NAVIGATING THE WINDING PATH TO PURCHASE THE CAR SHPPING URNEY 2 METHODOLOGY Over the course of three months,3 Conifer conducted an in-depth ethnographic study to detail the car shopping journey from start to finish. Conifer employed a variety of methods, including: DEALERSHIP OBSERVATION + INTERCEPTS LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
UNSCHEDULED MAINTENANCE Unscheduled Maintenance. Unscheduled Maintenance highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Because whether you’ve been in the business for 50 THE CARS GUIDE TO DIGITAL AUTOMOTIVE RETAILING The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. INTRODUCING THE NEW FOUR PS OF AUTOMOTIVE MARKETING Times Have Changed. According to the traditional four Ps, for marketers to succeed they need to promote a desirable product at the right price and convenient place. For decades, auto dealers have applied them to propel an industry that has been the bedrock of the American economy. But times have changed. The consumer’s carshopping journey
THE 4 REASONS PEOPLE BUY MID-SIZE PICKUP TRUCKS We wanted to understand how their preferences differ from people who buy full-size trucks. They told us they seek mid-size trucks for these for reasons : Maneuverability: their smaller size makes them easier to maneuver. Typical shoppers’ input included “easier to park” and “utility and easy driving.”. Comfort: shoppers prefer TRUST AND PRICE TRANSPARENCY While new car sales are on the rebound, (light vehicle units are expected to reach 16MM for the first time since ’07)4, dealerships must not take their eye off the profitability of their fixed operations, which are expected to face increasing pressure as a variety of category trends continue, including:REPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification Checklist LET’S GROW YOUR DEALERSHIP ROI The Partnerships To Grow ROI. The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost. Cars.com is constantly evolving, and it’s proven to have great results for the dealership. David Vara GM, Vara Chevrolet. Cars.com is constantly evolving, andit’s
INVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
UNSCHEDULED MAINTENANCE Unscheduled Maintenance. Unscheduled Maintenance highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Because whether you’ve been in the business for 50 THE CARS GUIDE TO DIGITAL AUTOMOTIVE RETAILING The convergence of the digital and physical showrooms is taking automotive retailing in many more exciting directions. Consider the role that augmented reality and virtual reality are playing. Augmented reality is a powerful way for customers to use their personal devices to learn more about your inventory from the safety of their homes. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. INTRODUCING THE NEW FOUR PS OF AUTOMOTIVE MARKETING Times Have Changed. According to the traditional four Ps, for marketers to succeed they need to promote a desirable product at the right price and convenient place. For decades, auto dealers have applied them to propel an industry that has been the bedrock of the American economy. But times have changed. The consumer’s carshopping journey
THE 4 REASONS PEOPLE BUY MID-SIZE PICKUP TRUCKS We wanted to understand how their preferences differ from people who buy full-size trucks. They told us they seek mid-size trucks for these for reasons : Maneuverability: their smaller size makes them easier to maneuver. Typical shoppers’ input included “easier to park” and “utility and easy driving.”. Comfort: shoppers prefer TRUST AND PRICE TRANSPARENCY While new car sales are on the rebound, (light vehicle units are expected to reach 16MM for the first time since ’07)4, dealerships must not take their eye off the profitability of their fixed operations, which are expected to face increasing pressure as a variety of category trends continue, including:REPAIRPAL CERTIFIED
2015 Cars.com, LLC™. All rights reserved. Visit: dealers.cars.com | Call: 800.298.1460 | Email: sales@cars.com RepairPal Certified Certification ChecklistINVENTORY LISTINGS
This Is the Place to Be. Millions of shoppers come to Cars.com every month to match with the perfect vehicle and connect with dealers like you to take it home. Go (way) beyond just listing your inventory by giving this massive audience the tools to buy from you.CARS SOCIAL
With Precise Radius Targeting. From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share. Be Yourself. with dealer branded campaigns. These are your ads, powered by Cars.combehind the scenes.
COVID-19 | GROWWITHCARS.COM The SBA will work directly with state Governors to provide targeted, low-interest loans to small businesses that have been severely impacted by the Coronavirus (COVID-19). The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support tosmall
AUTOCORRECTED
Cars.com’s AutoCorrected ™ technology automatically VIN-decodes and scans major third-party databases for car matches, auto-populating your inventory feed with complete build data to maximize the value and visibility of your listings — which would normally take you 33.3 hours in manual data entry 1 for every 100 vehicles.. 1 CarStory Case Study (142 Dealerships, 17,845 vehicles), January BEST MATCH | GROWWITHCARS.COM The goal of the Cars.com search ranking algorithm is to help buyers find the cars that are most relevant to them and to ensure dealers always have their best inventory available. The exact list of components the algorithm considers is confidential, but the basic categories consist of consumer behavior, dealer variable and listingdetails.
STAYING ON TOP OF SEARCH Automotive search engines: Cars.com is an SEO powerhouse in its own right. It drives millions of organic visits with rich content and a top-notch site experience. Every month, more than 22 million in-market shoppers turn to Cars.com where they conduct more than 35,000,000inventory searches.
SALESPERSON CONNECT
Salesperson Connect ™ doesn’t just connect your customers with you, it connects you with the DealerRater ® network, automatically. Not Your Lowest Price. Turn on Salesperson Connect ™ your salespeople directly into your VDPs to personalize your leads, create stronger connections with your customers, and close more leads. AUTO MARKETPLACES’ ROLE IN THE AUTO SHOPPERS’ JOURNEY The journey of an auto shopper is both long and complex. Thousands of touchpoints are used, many of them several times throughout the journey. Auto marketplaces are diffuse, 89% of auto shoppers leverage auto marketplaces at some point in their auto shopping journey, playing an integral role in the auto shoppers consumer journey. HOW WE LISTEN TO MUSIC IN OUR CARS The 60 th Grammy Awards, being broadcast January 28, represent the music industry’s biggest night – and they remind us how intertwined music and cars are.. As Tari Haro shared recently on our blog, at the 2018 CES Ford announced a new, high-end audio system coming to Ford models.Ford noted that the car is the place where the largest percentage of people listen to music, including roughly NAVIGATING THE WINDING PATH TO PURCHASE THE CAR SHPPING URNEY 2 METHODOLOGY Over the course of three months,3 Conifer conducted an in-depth ethnographic study to detail the car shopping journey from start to finish. Conifer employed a variety of methods, including: DEALERSHIP OBSERVATION + INTERCEPTS INSIGHTS FROM CARS.COM | GROWWITHCARS.COM* Solutions
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OUR SIMPLE FORMULA TO HELP DEALERS WIN It’s been a winning strategy for over 20 years: we make Cars.com the place to be for millions of car shoppers to find their perfect match, and we connect them with local dealerships using innovative technology that protects dealer profits. MEET THE #1 CAR SHOPPING AUDIENCE All marketplace audiences are not the same. Shoppers know and trust our brand above all others, so they come intentionally to Cars.com to make informed buying decisions with your inventory.22.4 Million
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Cars.com Consumer Metrics Study, Q2 2019 4X MORE LIKELY TO BUY A CAR With the help of Dealer Inspire's propriety attribution technology, Roxanne™, we now know Cars.com's anonymous visitors aren't just browsing — they're serious about making a vehicle purchase. WATCH THE CASE STUDY TECHNOLOGY THAT FIGHTS THE RACE TO THE BOTTOM Industry trends are causing a race to the bottom, but price is not your only way to stay competitive. We’ve built technology to help protect and expand your margins so you can sell faster, more effectively, and to a wider audience at the highest value of yourinventory.
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