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PEOPLE + PURPOSE
People are our purpose. We believe a great employee experience is a prerequisite to a great client experience. As a values-driven company, our core purpose fuels everything we do — to cultivate innovative and vibrant experiences that inspire people to achieve their best forCAREERS | GONGOS
We seek the driven, the talented, and the curious, ready to make an impact on our clients — and our industry. The people of Gongos are enthusiastic. Energetic. Eager. Our spirit pushes the limits and explores new paths. We will guide you, challenge you, and bring new dimensions to your career. THE POWER AND PLIGHT OF PERSONAS The Power and Plight of Personas. Businesses face an uphill battle when it comes to accurately reflecting their target audiences. And, when created without a combination of data and qualitative research, a brand may be building personas with only a piece of the puzzle. How to Be a Role Model of Resilience. HUMAN-CENTERED INNOVATION AND RESEARCH COMMUNITIES Enhance your human-centered design innovation efforts through an innovation-focused research community. HOW THE HISTORY OF CURATION INSPIRES THE PRESENT AND THE How the History of Curation Inspires the Present and the Future (Part II) 01.06.19. by Greg Heist, Chief Innovation Officer, Gongos, Inc. & Amy Perifanos, Senior Director, Insight Curation, Gongos, Inc. “History is a relentless master. It has no present; only the past rushing into the future. PURPOSE: THE CRITICAL IMPORTANCE OF TYING IT TO THE CUSTOMER Pulse Survey | Purpose: The Critical Importance of Tying It to the Customer Harvard Business Review Analytic Services 3 Defining Customer-Committed Companies and Others Throughout this report, the term “customer-committed GONGOS & GENERAL MOTORS RECOGNIZED FOR BEST CLIENT Gongos & General Motors Recognized For Best Client-Supplier Collaboration in Mobile Market Research. AUBURN HILLS, MI – May 28, 2015 – Gongos, Inc. and General Motors accepted the award for excellence in client-partner collaboration at the first annual Market Research in the Mobile World (MRMW) North America Conference & Awards Gala in New York on May 20th. GONGOS | COMMUNITIES COMPENDIUM E-BOOK Communities: The Cornerstone of Building Reciprocal Relationships with Customers . Communities are foundational to customer centricity. And at the heart of every business are customers, thus many organizations leverage these platforms to enable customers to have a seat at thetable.
GONGOS | COMMUNITIES PARTNERSHIP EVALUATIONS WORKSHEET Research Communities Partner Evaluation Worksheet. Communities are cornerstone to a customer-centric organization. However, to realize their full potential, choosing the right partner is crucial. GONGOS | A CONSULTATIVE AGENCYWHAT WE SOLVE FORCASE STUDIESTHINKINGPEOPLECONNECTKNOWLEDGE + UNDERSTANDING Gongos, Inc. is a consultative agency that places customers at the heart of business strategy.PEOPLE + PURPOSE
People are our purpose. We believe a great employee experience is a prerequisite to a great client experience. As a values-driven company, our core purpose fuels everything we do — to cultivate innovative and vibrant experiences that inspire people to achieve their best forCAREERS | GONGOS
We seek the driven, the talented, and the curious, ready to make an impact on our clients — and our industry. The people of Gongos are enthusiastic. Energetic. Eager. Our spirit pushes the limits and explores new paths. We will guide you, challenge you, and bring new dimensions to your career. THE POWER AND PLIGHT OF PERSONAS The Power and Plight of Personas. Businesses face an uphill battle when it comes to accurately reflecting their target audiences. And, when created without a combination of data and qualitative research, a brand may be building personas with only a piece of the puzzle. How to Be a Role Model of Resilience. HUMAN-CENTERED INNOVATION AND RESEARCH COMMUNITIES Enhance your human-centered design innovation efforts through an innovation-focused research community. HOW THE HISTORY OF CURATION INSPIRES THE PRESENT AND THE How the History of Curation Inspires the Present and the Future (Part II) 01.06.19. by Greg Heist, Chief Innovation Officer, Gongos, Inc. & Amy Perifanos, Senior Director, Insight Curation, Gongos, Inc. “History is a relentless master. It has no present; only the past rushing into the future. PURPOSE: THE CRITICAL IMPORTANCE OF TYING IT TO THE CUSTOMER Pulse Survey | Purpose: The Critical Importance of Tying It to the Customer Harvard Business Review Analytic Services 3 Defining Customer-Committed Companies and Others Throughout this report, the term “customer-committed GONGOS & GENERAL MOTORS RECOGNIZED FOR BEST CLIENT Gongos & General Motors Recognized For Best Client-Supplier Collaboration in Mobile Market Research. AUBURN HILLS, MI – May 28, 2015 – Gongos, Inc. and General Motors accepted the award for excellence in client-partner collaboration at the first annual Market Research in the Mobile World (MRMW) North America Conference & Awards Gala in New York on May 20th. GONGOS | COMMUNITIES COMPENDIUM E-BOOK Communities: The Cornerstone of Building Reciprocal Relationships with Customers . Communities are foundational to customer centricity. And at the heart of every business are customers, thus many organizations leverage these platforms to enable customers to have a seat at thetable.
GONGOS | COMMUNITIES PARTNERSHIP EVALUATIONS WORKSHEET Research Communities Partner Evaluation Worksheet. Communities are cornerstone to a customer-centric organization. However, to realize their full potential, choosing the right partner is crucial. THINKING + BLOG + ARTICLES + VIDEO Anticipate market and customer needs to fuel foresight, not just insight. Drive innovation of products and services to deliver on evolving customer needs. Ensure your brand strategy delivers on its promise. Articulate your customer-centric vision to gain alignment. Translate your strategies into relevant and actionable plans thatresonate with
RESEARCH + INSIGHTS
Purposefully blending art with science, we leverage these instruments of understanding through the lens of your business needs, bridging the gap between stats and stories, insights and implementation. Equally as important, personas enable organizations to connect with consumers by bringing segments to life. From video stories to true-to-life HOW TO BE A ROLE MODEL OF RESILIENCE Articulate your customer-centric vision to gain alignment. Translate your strategies into relevant and actionable plans that resonate with your entire organization. Break down internal silos and navigate change among stakeholders. Empower employees and increase their engagement in your customer-centric vision. KNOWLEDGE + UNDERSTANDING Knowledge + Understanding. Increase your ROI on existing information. Humanize your customers and their journeys in authentic ways. Anticipate market and customer needs to fuel foresight, not just insight. Drive innovation of products and services to deliver on evolving customer needs. Ensure your brand strategy delivers on itspromise.
DESIGN + SOCIALIZATION Design + Socialization. Know thy audience. Then create. Engage the five senses in experiential learning to drive empathy and understanding, empowering stakeholders to act on behalf of the customer more effectively, and empathically. Let our designers move you beyond static deliverables to truly immersive experiences: frommuseum-style walk
STRATEGY + CONSULTATION Course-correcting internal silos, misaligned processes, and unempowered employees transforms vision into opportunity—and into daily practice. Our consultants, strategists, and designers tap into a wealth of both proven and proprietary frameworks to drive experiential avenues to move from vision to strategy to execution, and fromexecutives to
PLANNING + ACTIVATION Planning + Activation. Articulate your customer-centric vision to gain alignment. Translate your strategies into relevant and actionable plans that resonate with your entire organization. Break down internal silos and navigate change among stakeholders. Empower employees and increase their engagement in your customer-centric vision. HOW IS THE CORONAVIRUS CHANGING CONSUMER BEHAVIOUR? How is thecoronavirus changing. Consumer sentiment is changing rapidly in these unprecedented times. Gongos is keeping a pulse via surveys on Consumer Village, an GONGOS | COMMUNITIES COMPENDIUM E-BOOK Communities: The Cornerstone of Building Reciprocal Relationships with Customers . Communities are foundational to customer centricity. And at the heart of every business are customers, thus many organizations leverage these platforms to enable customers to have a seat at thetable.
GONGOS | COMMUNITIES PARTNERSHIP EVALUATIONS WORKSHEET Research Communities Partner Evaluation Worksheet. Communities are cornerstone to a customer-centric organization. However, to realize their full potential, choosing the right partner is crucial. GONGOS | A CONSULTATIVE AGENCYWHAT WE SOLVE FORCASE STUDIESTHINKINGPEOPLECONNECTKNOWLEDGE + UNDERSTANDING Gongos, Inc. is a consultative agency that places customers at the heart of business strategy.CAREERS | GONGOS
Most organizations meet only a fraction of customer needs and, as a result, realize only a fraction of their value. Learn how you canachieve more.
PEOPLE + PURPOSE
People are our purpose. We believe a great employee experience is a prerequisite to a great client experience. As a values-driven company, our core purpose fuels everything we do — to cultivate innovative and vibrant experiences that inspire people to achieve their best for THINKING + BLOG + ARTICLES + VIDEO We exist to help organizations thrive. It is our mission to help our clients as well as those who are simply trying to improve. Welcome to our thinking. BroughtCASE STUDIES
Redesigning the E-Commerce Experience Mapping the Customer Journey to Echo Culture; Quantifying the Emotions of Sports Fans Using emotional measurement to build brand equity.; Client-Centric Planning + Activation Transcending the relationship between advisor and investor.; Trends + Design Scalability: Intensifying Learning Infusing the new food culture into organizational wisdom. KNOWLEDGE + UNDERSTANDING In a world where data is trying to win, consumers are often boiled down to numbers and categorized in clusters. Yet humans are the most complex neural network known today — basing their decisions on values, belief systems, and lifestyle factors. OUTSIDE-IN: EVOLVING THE CONSUMER-CENTRIC ORGANIZATION by Camille Nicita, President & CEO, Gongos, Inc. Nature vs. nurture? While this topic has been widely debated for centuries, evidence suggests that nature (a person’s inherent genetic make-up) and nurture (environment and external influences) have equal influence on shaping who we are, how we live, and the decisions we make. Or put another way, our ability to survive and thrive. HOW THE HISTORY OF CURATION INSPIRES THE PRESENT AND THE Despite it being a trendy topic these days, there is no clear definition of Curation. Though its application is most widely known to the art world, as a philoso GONGOS - YOUR CUSTOMER CENTRICITY RESULTS Take the Customer Centricity Assessment GONGOS & GENERAL MOTORS RECOGNIZED FOR BEST CLIENT Gongos & General Motors Recognized For Best Client-Supplier Collaboration in Mobile Market Research. AUBURN HILLS, MI – May 28, 2015 – Gongos, Inc. and General Motors accepted the award for excellence in client-partner collaboration at the first annual Market Research in the Mobile World (MRMW) North America Conference & Awards Gala in New York on May 20th. GONGOS | A CONSULTATIVE AGENCYWHAT WE SOLVE FORCASE STUDIESTHINKINGPEOPLECONNECTKNOWLEDGE + UNDERSTANDING Gongos, Inc. is a consultative agency that places customers at the heart of business strategy.CAREERS | GONGOS
Most organizations meet only a fraction of customer needs and, as a result, realize only a fraction of their value. Learn how you canachieve more.
PEOPLE + PURPOSE
People are our purpose. We believe a great employee experience is a prerequisite to a great client experience. As a values-driven company, our core purpose fuels everything we do — to cultivate innovative and vibrant experiences that inspire people to achieve their best for THINKING + BLOG + ARTICLES + VIDEO We exist to help organizations thrive. It is our mission to help our clients as well as those who are simply trying to improve. Welcome to our thinking. BroughtCASE STUDIES
Redesigning the E-Commerce Experience Mapping the Customer Journey to Echo Culture; Quantifying the Emotions of Sports Fans Using emotional measurement to build brand equity.; Client-Centric Planning + Activation Transcending the relationship between advisor and investor.; Trends + Design Scalability: Intensifying Learning Infusing the new food culture into organizational wisdom. KNOWLEDGE + UNDERSTANDING In a world where data is trying to win, consumers are often boiled down to numbers and categorized in clusters. Yet humans are the most complex neural network known today — basing their decisions on values, belief systems, and lifestyle factors. OUTSIDE-IN: EVOLVING THE CONSUMER-CENTRIC ORGANIZATION by Camille Nicita, President & CEO, Gongos, Inc. Nature vs. nurture? While this topic has been widely debated for centuries, evidence suggests that nature (a person’s inherent genetic make-up) and nurture (environment and external influences) have equal influence on shaping who we are, how we live, and the decisions we make. Or put another way, our ability to survive and thrive. HOW THE HISTORY OF CURATION INSPIRES THE PRESENT AND THE Despite it being a trendy topic these days, there is no clear definition of Curation. Though its application is most widely known to the art world, as a philoso GONGOS - YOUR CUSTOMER CENTRICITY RESULTS Take the Customer Centricity Assessment GONGOS & GENERAL MOTORS RECOGNIZED FOR BEST CLIENT Gongos & General Motors Recognized For Best Client-Supplier Collaboration in Mobile Market Research. AUBURN HILLS, MI – May 28, 2015 – Gongos, Inc. and General Motors accepted the award for excellence in client-partner collaboration at the first annual Market Research in the Mobile World (MRMW) North America Conference & Awards Gala in New York on May 20th. THINKING + BLOG + ARTICLES + VIDEO We exist to help organizations thrive. It is our mission to help our clients as well as those who are simply trying to improve. Welcome to our thinking. BroughtPEOPLE + PURPOSE
People are our purpose. We believe a great employee experience is a prerequisite to a great client experience. As a values-driven company, our core purpose fuels everything we do — to cultivate innovative and vibrant experiences that inspire people to achieve their best forCONNECT | GONGOS
Most organizations meet only a fraction of customer needs and, as a result, realize only a fraction of their value. Learn how you canachieve more.
GONGOS | COVID-19
a cool new app. Consumer sentiment is changing rapidly in these unprecedented times. Gongos is keeping a pulse via surveys on Consumer Village, an i°Communities® online environment. PLANNING + ACTIVATION Organizations are coming to grips with the reality that a key barrier to operationalizing customer centricity lies in internal silos. Insights, Analytics, Customer Experience, Strategy,PASSION + PURPOSE
Most organizations meet only a fraction of customer needs and, as a result, realize only a fraction of their value. Learn how you canachieve more.
DESIGN THINKING AND THE CUSTOMER-CENTRIC ORGANIZATION Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.. Based on that definition, it becomes easier to see the potential power of design thinking in the context of customercentricity.
CLIENT-CENTRIC PLANNING + ACTIVATION Customer centricity may be an overused term. But when it comes to financial services clientele, an advisor is seen as a lifeline, a partner, and ultimately some HOW THE HISTORY OF CURATION INSPIRES THE PRESENT AND THE Despite it being a trendy topic these days, there is no clear definition of Curation. Though its application is most widely known to the art world, as a philoso GONGOS RESEARCH INITIATES “OPINIONS THAT COUNT AND Gongos Research Initiates “Opinions that Count and Contribute” Program Raises Money for Charities While Gathering Customer Insightsfor Corporations
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* GOING BEYOND HUMAN UNDERSTANDING. Knowing how consumers make decisions creates deep empathic learning and informs your strategies. But acting on human-centered knowledge propels true growth. * GUIDING ORGANIZATIONAL TRANSFORMATION. Every organization is at a different point on its journey. We meet you where you are to help you navigate organizational change. Because aligning internally is foundational to succeeding externally. * GONGOS IS A DECISION INTELLIGENCE COMPANY. From vision to strategy to execution, we help you operationalize customer centricity in a way that influences decision making and behaviors throughout your entire organization.WHAT WE SOLVE FOR
Customer centricity doesn’t happen by accident. Moving from an abstract philosophy to a tangible business tactic takes understanding. Organizational alignment. And a plan for action. KNOWLEDGE + UNDERSTANDING * Increase your ROI on existing information * Humanize your customers and their journeys in authentic ways * Anticipate market and customer needs to fuel foresight, not justinsight
* Drive innovation of products and services to deliver on evolvingcustomer needs
* Ensure your brand strategy delivers on its promisePreviousNext
------------------------- PLANNING + ACTIVATION * Articulate your customer-centric vision to gain alignment * Translate your strategies into relevant and actionable plans that resonate with your entire organization * Break down internal silos and navigate change among stakeholders * Empower employees and increase their engagement in your customer-centric vision * Optimize your customer experience program to guide businessstrategy
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HOW WE DO IT
Our competencies are many. We weave them together with fresh thinking to tackle whatever challenge you bring.* Consumer Insights
* Data Analytics + Visualization * Knowledge Synthesis * Human-Centered Innovation * Customer Experience * Information Design + Immersion * Workshops + Implementation* Change Management
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Case Study
Trends + Design Scalability: Intensifying LearningLearn More
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Case Study
Immersing in the “Future” of Character DevelopmentLearn More
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Case Study
From Integration to Curation: Taking the Pulse of AmericaLearn More
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Sorry
Robots: Humans Crave Humans in Online Interactions Chief Innovation Officer, Greg Heist authors MarTech Advisor article on the value of humanizing the customer*
Finding
Connection in a Frictionless World Ivan Bojanic, Senior Integration Architect & Nancy Walter, IntegrationArchitect
*
Calculating
the ROI of CX: webinar John Joba & David Robbins present "Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives"*
Inspiring
People to Achieve Their Best Through Servant Leadership President & CEO, Camille Nicita authors Thrive Global article on servant leadership best practicesEVENTS
ROYAL OAK, MI - September 11, 2019CXofM Happy Hour Panel DiscussionLearn More
WE MAKE CUSTOMER CENTRICITY HAPPEN. From customer understanding to decision intelligence, we stand at the ready. How can we help you?Homepage
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