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THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHY YOU And here’s why: if you are on the receiving end of a legal demand to produce evidence which includes email – and if you are ever party to a lawsuit you will be – you have to be able to either provide the email requested, or be able to point to a sound policy that explains why you no longer have it.. For that reason it is critical that a business have a written email retention policy, and THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW GDPR You may be wondering whether GDPR governs the handling of personal data which you collected before GDPR went into effect on May 25, 2018. The answer is both 'yes' and 'no'. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DKIM DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Here's how to set up and use DKIM. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : THOSE We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment." THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DRIP You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia - not always the most reliable source, but in this case accurate - describes drip email this way: "Email drip marketing is a form of e-mail marketing where a company sends THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : CUSTOMER SuretyMail is happy to welcome Impact Analytics as our newest member! When we asked Tim Kaelin, CEO of Impact Analytics, LLC, to tell us a little about what his business does, he answered simply, "Impact Analytics makes money for online publishers." Partnered with a nationally known media sales company, Impact Analytics ensure their customers maximize their profits by helping their clients THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. GETTING EMAIL DELIVERED BY GET TO THE INBOX.COM About Getting Email Delivered is the blog of Get to the Inbox.com, where we help keep the email you send out of the spam folder, and get it into the inbox, from any sending platform! THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers "the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller." THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO When configuring a mail server, choose a suitable name and IP address. When allocating a new IP address, add its rDNS at once. Always remember to update the zone’s serial number. Make sure your forward (i.e., name-to-IP-address) and reverse (i.e., IP-address-to-name) DNSresolution match.
THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHY YOU And here’s why: if you are on the receiving end of a legal demand to produce evidence which includes email – and if you are ever party to a lawsuit you will be – you have to be able to either provide the email requested, or be able to point to a sound policy that explains why you no longer have it.. For that reason it is critical that a business have a written email retention policy, and THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW GDPR You may be wondering whether GDPR governs the handling of personal data which you collected before GDPR went into effect on May 25, 2018. The answer is both 'yes' and 'no'. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DKIM DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Here's how to set up and use DKIM. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : THOSE We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment." THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DRIP You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia - not always the most reliable source, but in this case accurate - describes drip email this way: "Email drip marketing is a form of e-mail marketing where a company sends THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : CUSTOMER SuretyMail is happy to welcome Impact Analytics as our newest member! When we asked Tim Kaelin, CEO of Impact Analytics, LLC, to tell us a little about what his business does, he answered simply, "Impact Analytics makes money for online publishers." Partnered with a nationally known media sales company, Impact Analytics ensure their customers maximize their profits by helping their clients THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DKIM DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Here's how to set up and use DKIM. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : THOSE We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment." EMERGENCY SAFETY ALERTS DELIVERED TO INBOX WITH SURETYMAIL We’re very proud to have been selected to provide email deliverability services for the company that sends out emergency safety alerts for some of the largest public transportation systems in the country, as well as for several major airports, schools, and even 911 systems.. Here is the joint statement that was released, with all of the details. I apologize for posting two press releases THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : TEST Unlock the Inbox is a resource and tool site that's dedicated to helping companies and individuals properly configure their email to ensure better deliverability rates. On their site you will find tools related to everything email (DNS Lookups, Blacklists, SPF, DKIM and DMARC Wizards, etc.), and more. "TELL A FRIEND" SCHEMES ARE NOT A FRIEND TO YOUR EMAIL We see fewer and fewer sites with Tell-a-Friend ("TAF") forms and links these days - and we see fewer Tell a Friend links in email, as well - and there's a reason for it. Generally Tell-a-Friend links don't really generate much quality traffic, while they can bring deliverability trouble. In fact, there are a couple of different ways that exhorting your readers to "tell a friend" can cause you HOW TO SET UP DMARC EMAIL AUTHENTICATION How to Set Up DMARC Email Authentication. SPF and DKIM are important resources to help secure different aspects of the mail flow. One of the problems left unsolved by SPF and DKIM, however, was the specification of the actions that needed to be taken at the receiving site based on the information conveyed by these protocols. EnterDMARC.
THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW We are often asked by volume email senders just why we urge people to use confirmed opt-in (or "double opt-in") whenever possible. After all, they know that they are being ethical and only adding to their mailing lists people whom they believe really want their mailings. Why should they have to go through the added "hassle" of using confirmedopt-in? Here's why.
THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : CUSTOMER With one of the more affordable sending solutions for high quality email, Elastic Email helps customers with both their transactional and marketing email needs. Ensuring the highest level of service, Elastic Email provides their customers with a multitude of options including an SMTP API for easy delivery, a REST API for developers to integrate into their applications and websites, and a THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : ATTACK Recently we were asked a question regarding what a dictionary attack was. A “dictionary attack” is something that is prohibited under the CAN-SPAM law, and sounds like some sort of b-movie. While we of course know that none of you would ever engage in a dictionary attack, it is good to know what it is. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. GETTING EMAIL DELIVERED BY GET TO THE INBOX.COM About Getting Email Delivered is the blog of Get to the Inbox.com, where we help keep the email you send out of the spam folder, and get it into the inbox, from any sending platform! THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers "the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller." THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO When configuring a mail server, choose a suitable name and IP address. When allocating a new IP address, add its rDNS at once. Always remember to update the zone’s serial number. Make sure your forward (i.e., name-to-IP-address) and reverse (i.e., IP-address-to-name) DNSresolution match.
THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DKIM DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Here's how to set up and use DKIM. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHY YOU And here’s why: if you are on the receiving end of a legal demand to produce evidence which includes email – and if you are ever party to a lawsuit you will be – you have to be able to either provide the email requested, or be able to point to a sound policy that explains why you no longer have it.. For that reason it is critical that a business have a written email retention policy, and THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW GDPR You may be wondering whether GDPR governs the handling of personal data which you collected before GDPR went into effect on May 25, 2018. The answer is both 'yes' and 'no'. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO SPF and DKIM are important resources to help secure different aspects of the mail flow. One of the problems left unsolved by SPF and DKIM, however, was the specification of the actions that needed to be taken at the receiving site based on the information conveyed by these protocols. Enter DMARC. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT 211 – A system status message. 214 – A help message for a human reader follows. 220 – SMTP Service ready. 221 – Service closing. 250 – Requested action taken and completed. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DRIP You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia - not always the most reliable source, but in this case accurate - describes drip email this way: "Email drip marketing is a form of e-mail marketing where a company sends THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. GETTING EMAIL DELIVERED BY GET TO THE INBOX.COM About Getting Email Delivered is the blog of Get to the Inbox.com, where we help keep the email you send out of the spam folder, and get it into the inbox, from any sending platform! THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers "the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller." THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO When configuring a mail server, choose a suitable name and IP address. When allocating a new IP address, add its rDNS at once. Always remember to update the zone’s serial number. Make sure your forward (i.e., name-to-IP-address) and reverse (i.e., IP-address-to-name) DNSresolution match.
THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DKIM DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Here's how to set up and use DKIM. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHY YOU And here’s why: if you are on the receiving end of a legal demand to produce evidence which includes email – and if you are ever party to a lawsuit you will be – you have to be able to either provide the email requested, or be able to point to a sound policy that explains why you no longer have it.. For that reason it is critical that a business have a written email retention policy, and THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW GDPR You may be wondering whether GDPR governs the handling of personal data which you collected before GDPR went into effect on May 25, 2018. The answer is both 'yes' and 'no'. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO SPF and DKIM are important resources to help secure different aspects of the mail flow. One of the problems left unsolved by SPF and DKIM, however, was the specification of the actions that needed to be taken at the receiving site based on the information conveyed by these protocols. Enter DMARC. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT 211 – A system status message. 214 – A help message for a human reader follows. 220 – SMTP Service ready. 221 – Service closing. 250 – Requested action taken and completed. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DRIP You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia - not always the most reliable source, but in this case accurate - describes drip email this way: "Email drip marketing is a form of e-mail marketing where a company sends THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. CATEGORY:COMPANY NEWS ARCHIVES The Email Deliverability Blog. Starting today, Getting Email Delivered will be on a limited schedule, as I embark on a three-week business trip early tomorrow morning. My trip will see me getting delivered to Sacramento, California; Seattle, Washington – where I will be running the Internet Success Maker Group’s fall workshop; and the San Franscisco – Palo Alto – San Jose area. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : TEST Unlock the Inbox is a resource and tool site that's dedicated to helping companies and individuals properly configure their email to ensure better deliverability rates. On their site you will find tools related to everything email (DNS Lookups, Blacklists, SPF, DKIM and DMARC Wizards, etc.), and more. EMERGENCY SAFETY ALERTS DELIVERED TO INBOX WITH SURETYMAIL We’re very proud to have been selected to provide email deliverability services for the company that sends out emergency safety alerts for some of the largest public transportation systems in the country, as well as for several major airports, schools, and even 911 systems.. Here is the joint statement that was released, with all of the details. I apologize for posting two press releases CATEGORY:OTHER PRACTICES ARCHIVES The first true marketing email did not arrive until 1978, when a company called DEC (which became part of Compaq, now HP) sent an invitation to the product launch of a new machine to all addresses in the ARPANET directory on the USA’s West Coast. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : THOSE We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment." CATEGORY:CUSTOMER SHOWCASE ARCHIVES SuretyMail is happy to welcome Impact Analytics as our newest member! When we asked Tim Kaelin, CEO of Impact Analytics, LLC, to tell us a little about what his business does, he answered simply, “Impact Analytics makes money for online publishers.” THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : GDPR So you probably started to read the full text of GDPR and found your eyes glazing over, and thus you may be confused as to whether you are a data controller, or a data processor, or maybe even both.. Part of the reason that reading the full text of GDPR can get one so confused is because the full text includes all of the precatory language, which talks a great deal about the obligations of THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO NOT We've talked previously about why all the email addresses you send from (i.e. your email's "return address") should really exist. It's because if they don't, you're email is going to get junk foldered, both due to spam complaints, and because ISPs actually test whether your from address exists. But there are some email addresses - used as "From:" addresses - that even if you create them on THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHY THE Hopefully by now you have read our article about what the big Yahoo DMARC p=reject rejection means for you and your email. And you may or may not be aware that yesterday AOL did the exact same thing, also publishing a DMARC policy of p=reject, which means, essentially, "reject any email coming from a yahoo.com or aol.com address if it was not sent through a Yahoo or AOL mail server." GETTING EMAIL DELIVERED BY GET TO THE INBOX.COM About Getting Email Delivered is the blog of Get to the Inbox.com, where we help keep the email you send out of the spam folder, and get it into the inbox, from any sending platform! THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers "the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller." THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO When configuring a mail server, choose a suitable name and IP address. When allocating a new IP address, add its rDNS at once. Always remember to update the zone’s serial number. Make sure your forward (i.e., name-to-IP-address) and reverse (i.e., IP-address-to-name) DNSresolution match.
THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DKIM DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Here's how to set up and use DKIM. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHY YOU And here’s why: if you are on the receiving end of a legal demand to produce evidence which includes email – and if you are ever party to a lawsuit you will be – you have to be able to either provide the email requested, or be able to point to a sound policy that explains why you no longer have it.. For that reason it is critical that a business have a written email retention policy, and THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW GDPR You may be wondering whether GDPR governs the handling of personal data which you collected before GDPR went into effect on May 25, 2018. The answer is both 'yes' and 'no'. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO SPF and DKIM are important resources to help secure different aspects of the mail flow. One of the problems left unsolved by SPF and DKIM, however, was the specification of the actions that needed to be taken at the receiving site based on the information conveyed by these protocols. Enter DMARC. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT 211 – A system status message. 214 – A help message for a human reader follows. 220 – SMTP Service ready. 221 – Service closing. 250 – Requested action taken and completed. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DRIP You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia - not always the most reliable source, but in this case accurate - describes drip email this way: "Email drip marketing is a form of e-mail marketing where a company sends THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. GETTING EMAIL DELIVERED BY GET TO THE INBOX.COM About Getting Email Delivered is the blog of Get to the Inbox.com, where we help keep the email you send out of the spam folder, and get it into the inbox, from any sending platform! THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers "the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller." THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO When configuring a mail server, choose a suitable name and IP address. When allocating a new IP address, add its rDNS at once. Always remember to update the zone’s serial number. Make sure your forward (i.e., name-to-IP-address) and reverse (i.e., IP-address-to-name) DNSresolution match.
THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DKIM DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Here's how to set up and use DKIM. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHY YOU And here’s why: if you are on the receiving end of a legal demand to produce evidence which includes email – and if you are ever party to a lawsuit you will be – you have to be able to either provide the email requested, or be able to point to a sound policy that explains why you no longer have it.. For that reason it is critical that a business have a written email retention policy, and THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW GDPR You may be wondering whether GDPR governs the handling of personal data which you collected before GDPR went into effect on May 25, 2018. The answer is both 'yes' and 'no'. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : HOW TO SPF and DKIM are important resources to help secure different aspects of the mail flow. One of the problems left unsolved by SPF and DKIM, however, was the specification of the actions that needed to be taken at the receiving site based on the information conveyed by these protocols. Enter DMARC. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHAT 211 – A system status message. 214 – A help message for a human reader follows. 220 – SMTP Service ready. 221 – Service closing. 250 – Requested action taken and completed. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DRIP You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia - not always the most reliable source, but in this case accurate - describes drip email this way: "Email drip marketing is a form of e-mail marketing where a company sends THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. CATEGORY:COMPANY NEWS ARCHIVES The Email Deliverability Blog. Starting today, Getting Email Delivered will be on a limited schedule, as I embark on a three-week business trip early tomorrow morning. My trip will see me getting delivered to Sacramento, California; Seattle, Washington – where I will be running the Internet Success Maker Group’s fall workshop; and the San Franscisco – Palo Alto – San Jose area. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : TEST Unlock the Inbox is a resource and tool site that's dedicated to helping companies and individuals properly configure their email to ensure better deliverability rates. On their site you will find tools related to everything email (DNS Lookups, Blacklists, SPF, DKIM and DMARC Wizards, etc.), and more. EMERGENCY SAFETY ALERTS DELIVERED TO INBOX WITH SURETYMAIL We’re very proud to have been selected to provide email deliverability services for the company that sends out emergency safety alerts for some of the largest public transportation systems in the country, as well as for several major airports, schools, and even 911 systems.. Here is the joint statement that was released, with all of the details. I apologize for posting two press releases CATEGORY:OTHER PRACTICES ARCHIVES The first true marketing email did not arrive until 1978, when a company called DEC (which became part of Compaq, now HP) sent an invitation to the product launch of a new machine to all addresses in the ARPANET directory on the USA’s West Coast. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : THOSE We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment." CATEGORY:CUSTOMER SHOWCASE ARCHIVES SuretyMail is happy to welcome Impact Analytics as our newest member! When we asked Tim Kaelin, CEO of Impact Analytics, LLC, to tell us a little about what his business does, he answered simply, “Impact Analytics makes money for online publishers.” THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : GDPR So you probably started to read the full text of GDPR and found your eyes glazing over, and thus you may be confused as to whether you are a data controller, or a data processor, or maybe even both.. Part of the reason that reading the full text of GDPR can get one so confused is because the full text includes all of the precatory language, which talks a great deal about the obligations of THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO NOT We've talked previously about why all the email addresses you send from (i.e. your email's "return address") should really exist. It's because if they don't, you're email is going to get junk foldered, both due to spam complaints, and because ISPs actually test whether your from address exists. But there are some email addresses - used as "From:" addresses - that even if you create them on THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : DO I CAN-SPAM requires that you include your physical mailing address in each and every bulk mailing such as an email newsletter or other mail to a mailing list. For some reason this requirement confuses people - maybe because it's so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting!) language when it comes to the law. THE INSTITUTE FOR SOCIAL INTERNET PUBLIC POLICY : WHY THE Hopefully by now you have read our article about what the big Yahoo DMARC p=reject rejection means for you and your email. And you may or may not be aware that yesterday AOL did the exact same thing, also publishing a DMARC policy of p=reject, which means, essentially, "reject any email coming from a yahoo.com or aol.com address if it was not sent through a Yahoo or AOL mail server." 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MAILING LIST MR MOST IMPORTANT METRIC OF ALL! Monitoring and Tracking0
Did you know that your mailing list’s MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all. Not familiar with ‘MR’? Read on! Every email marketer knows that one of your greatest assets is your email list. In the ’90s and early ’00s, relatively little attention was paid to how you actually built that mailing list; the focus was on building the biggest mailing list possible, and mailing lists were often bought, sold, or shared. Nobody really thought about the concept of “permission”, after all email was the closest thing to free advertising and marketing you could get, and if somebody had an email address, it was considered fair game. So, back then, when one thought of email acquisition, they usually thought in terms of getting as many email addresses as they could to add to their list, or to have mailing access to a large shared orpurchased list.
But that was then, and this is now. For at least a decade the reality has been that you need to have the actual permission of the owner of the email address before you put them on your mailing list. Obviously this has put a crimp in how email addresses are acquired, and how mailing lists are built. So what’s a conscientious marketer to do? Well, the first thing to do is to recognize and acknowledge these three basic facts of mailing list building and email addressacquisition:
1. The size of your list (“LS”) is far less important than the magnitude of the responsiveness (“MR”) of your list. 2. The responsiveness of your list is the key to everything. 3. Permission to email can never be inferred, referred, ortransferred.
The second fact may seem self-evident, and yet, even in today’s spam-filtered universe, marketers (and their managers) often still focus on list size, rather than list responsiveness. Again, the responsiveness of your list is the key to everything. Makeit your mantra.
Let’s break this down. It’s important to understand that a large number of email hosts and ISPs, and especially the ones that you probably care about, such as Gmail and Hotmail, take note of the responsiveness of the email addresses on your list. What percentage of their users actually open the email that you send to them? How many actually click your links? How many delete your email without opening it, or open it only to click “this is spam”? Here’s an example – to keep this simple, we’ll use small numbers, but of course the real numbers are much larger. If you send one hundred emails (LS = 100) to one of these ISPs, but only ten of their users actually open your email, your list responsiveness magnitude is at best only 10% (MR = 10%). An LS:MR ratio of only 100:10 is pretty poor. The ISP’s system takes note that 90% of their users to whom you sent that email didn’t even bother to open it. And make no mistake, each ISP knows exactly how many pieces of email you sent to their users for any given campaign, and how many of their users interacted with that email. Have that happen a few times, and soon the ISP figures that they aren’t going to give you access to the real estate of their users’ inboxes, and into the spam folder you start going. Remember that mantra? The responsiveness of your list is the key toeverything.
Here it is the key to continuing to be delivered to the inbox, and staying out of the junk folder. If your MR is too low, the ISP is going to stop giving you a free pass to their users’ inboxes. The higher the MR side of that LS:MR ratio, the happier the ISPs will be, and the more users will get your email. On the flip side, from where you are sitting, MR is the key to successful business. A highly responsive list is going to take the actions you want them to take. In the above scenario, that MR of 10% may not even tell the real story, because you may need those ten people to click on a link in your email, or to take some other action, and maybe only two of those ten who opened your email will take that action. That drops your MR down to an abysmal 2%. And make no mistake, the ISPs are monitoring clicks as well as opens. So a low MR hurts you in two ways: it hurts your bottom line, because the people on your list aren’t taking the actions you need them to take, and it hurts your email deliverability, because low MR lists tick the ISPs off, and they will start redirecting your email to thespam folder.
Again, say it with me: the responsiveness of your list is the key toeverything.
Which brings us to our third point, and it is here that this all relates to email acquisition. When I say that permission to email can never be inferred, referred, or transferred, what I mean is that the only truly legitimate way to acquire an email address is to get it directly from the owner of that email address, and to be sure that it is actually the owner of that email address who is giving you that permission. This is why confirmed opt-in or double opt-in is the gold standard of email address acquisition. (It also happens to be pretty much the only way to prove that you genuinely had permission to mail the user, when confronted with a spam complaint.) I can hear some of you saying “But what about that mailing list that I purchased that was guaranteed to be permission based or opt-in?” and others of you asking “This obviously doesn’t apply to co-reg situations, right?” Again, permission to email can never be inferred, referred, ortransferred.
Nobody can guarantee you that an email address is permission based or opt-in for you, they can only guarantee that the email address opted in with them. And that permission can’t be transferred. Similarly, when a user signs up to receive mailings from your co-reg partner, they are signing up to receive emails from that organization, not from you, and because we all know that it is a rare user who actually reads that TOS before signing up, while they may have legally agreed to receive mailings from that organization’s partners (i.e. you), they haven’t really, in their hearts and minds, agreed to it. Which means that they are not going to be responsive to your mailings; they will either not open them (bad), or report them as spam (worse). In these scenarios what you end up with is bigger lists, but lower MR. And as we all know by now, responsiveness is the key to everything. There is a whole separate (but related) issue of the number of spam complaints that not having true permission will generate (and how the ISPs look at percentage of spam complaints), but that is another subject, for another article. Bottom line: how you do your email acquisition affects everything related to your email marketing efforts. The higher your LS:MR ratio, the better your delivery to the inbox, the more value your list will have, and the better your bottom line will be.*
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