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GATHERCONTENT
GatherContent - Content Operations Platform. Content has never been. more important. But creating content is hard. GatherContent is a Content Operations Platform, helping thousands of organisations around the world to create quality content, in less time, and at scale. Start free trial Book a demo. PLANNING WEBSITE CONTENT WHY INVEST IN CONTENT OPERATIONS With effective Content Operations, or 'ContentOps', your organisation will have a faster, and repeatable process for creating high-quality content. Doing a huge website redesign project every few years used to be seen as a solution to the way we managed content and reached our audiences. However, after realising the limitations of these one-off USER JOURNEY MAP FOR YOUR WEBSITE A tool to help you plan better content for your audience and map what users are thinking, feeling, and doing. What industry do you work in?*. GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our A THREE-PART CONTENT STRATEGY ROADMAP The kernel of content strategy. This approach to content strategy is based on Richard Rumelt’s ‘kernel’ strategy model from his book Good Strategy/Bad Strategy. Rumelt breaks strategy down into three chunks with a logical order: 1. Diagnosis: working out where you are and framing the challenge. 2. THE ULTIMATE GUIDE TO TONE OF VOICE 3. Create a brand dictionary. Often, brands build up a credible tone of voice through using the same types of phrases and words repeatedly. Create a bank of words that you want to be used across your organisation. Think of words to describe your product or service, as well as general conversational words. HOW TO PAIR WRITE SUCCESSFULLY 5 WAYS TO COLLABORATE WITH STAKEHOLDERS EXPORT (DOWNLOAD) ALL CONTENT IN A PROJECT 2. Click on the 'Export' sub-tab. 3. Select 'Microsoft Word (.docx) from the dropdown. 4. Click 'Export project'. 5. Once your file is processed (it should show on screen), click 'Download .docx'. Links to uploaded assets will show as links in the Word doc, as shown below. EXPORTING ITEMS AS A PDF/ WORD DOC Export items as a PDF. 1. Go to the content hub in the main navigation. 2. Select the items you'd like to export. They should appear highlighted once selected. You can hold 'Shift' on the keyboard to select multiple items. Tip: If you want to do this for ALL items in a project, click on the 'All items' folder on the left sidebar. Selectan item
GATHERCONTENT
GatherContent - Content Operations Platform. Content has never been. more important. But creating content is hard. GatherContent is a Content Operations Platform, helping thousands of organisations around the world to create quality content, in less time, and at scale. Start free trial Book a demo. PLANNING WEBSITE CONTENT WHY INVEST IN CONTENT OPERATIONS With effective Content Operations, or 'ContentOps', your organisation will have a faster, and repeatable process for creating high-quality content. Doing a huge website redesign project every few years used to be seen as a solution to the way we managed content and reached our audiences. However, after realising the limitations of these one-off USER JOURNEY MAP FOR YOUR WEBSITE A tool to help you plan better content for your audience and map what users are thinking, feeling, and doing. What industry do you work in?*. GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our A THREE-PART CONTENT STRATEGY ROADMAP The kernel of content strategy. This approach to content strategy is based on Richard Rumelt’s ‘kernel’ strategy model from his book Good Strategy/Bad Strategy. Rumelt breaks strategy down into three chunks with a logical order: 1. Diagnosis: working out where you are and framing the challenge. 2. THE ULTIMATE GUIDE TO TONE OF VOICE 3. Create a brand dictionary. Often, brands build up a credible tone of voice through using the same types of phrases and words repeatedly. Create a bank of words that you want to be used across your organisation. Think of words to describe your product or service, as well as general conversational words. HOW TO PAIR WRITE SUCCESSFULLY 5 WAYS TO COLLABORATE WITH STAKEHOLDERS EXPORT (DOWNLOAD) ALL CONTENT IN A PROJECT 2. Click on the 'Export' sub-tab. 3. Select 'Microsoft Word (.docx) from the dropdown. 4. Click 'Export project'. 5. Once your file is processed (it should show on screen), click 'Download .docx'. Links to uploaded assets will show as links in the Word doc, as shown below. EXPORTING ITEMS AS A PDF/ WORD DOC Export items as a PDF. 1. Go to the content hub in the main navigation. 2. Select the items you'd like to export. They should appear highlighted once selected. You can hold 'Shift' on the keyboard to select multiple items. Tip: If you want to do this for ALL items in a project, click on the 'All items' folder on the left sidebar. Selectan item
GATHERCONTENT PRICING OPTIONS With plans starting from $99 per month, GatherContent offers simple & transparent pricing. Start a free 30 day trial, no credit card required. Compare plans now. WHY INVEST IN CONTENT OPERATIONS With effective Content Operations, or 'ContentOps', your organisation will have a faster, and repeatable process for creating high-quality content. Doing a huge website redesign project every few years used to be seen as a solution to the way we managed content and reached our audiences. However, after realising the limitations of these one-off GATHERCONTENT HELP CENTRE Using GatherContent. Practical tips and guides to using GatherContent. 20 articles in this collection. Written by Becky Taylor, Angus Edwardson, and Paul Duffy. A GUIDE TO CONTENT PRODUCTION PLANNING Content production planning helps you to establish a fluid workflow around the creation and management of your project content. Everyday we work with agencies and their clients, or in house teams, who are trying to produce content for their new websites. We know just how hard it can be to get good quality content produced and published ontime.
THE ULTIMATE GUIDE TO TONE OF VOICE 3. Create a brand dictionary. Often, brands build up a credible tone of voice through using the same types of phrases and words repeatedly. Create a bank of words that you want to be used across your organisation. Think of words to describe your product or service, as well as general conversational words. WRITING VALUE PROPOSITION FOR CONTENT A content proposition is a brilliant way to communicate the value of content and your ambition for what it can do for your organisation. It should be a simple, snappy sentence or two that nails why investing in or cooperating with the content team is worth it, or how content supports a particular product or service. DEFINING CONTENT PRINCIPLES FOR A TEAM Download now. Content principles are a shared set of commandments for how your team approaches content and collaboration. They help you do your best work by helping you focus on the right things, make the right decisions, and work together. In this post I’ll explain why you need principles, share examples of what they look like, andexplain
SHOULD YOU HAVE FAQS ON YOUR WEBSITE Your website is no place for FAQs. So often those questions have never been asked, let alone frequently. If a question is truly an FAQ, then the answer probably needs to be on your site but should be part of a journey that addresses a user need. We've removed almost 2000 (!) FAQs from BT's website in IS PERSONALISED CONTENT WORTH THE EFFORT? The more personal you go, the more effort is involved. But the truly personal communications - those tailored to a specific individual - do have the greatest potential to provoke an emotional reaction. Personalised content starts when you use what you know about someone to change how you communicate with them.USING TEMPLATES
Apply a template to multiple items. 1. Go to the content hub in the main navigation. 2. Select the items you'd like to apply the template to. They will appear highlighted once selected. You can hold 'Shift' on the keyboard to select multiple items. Tip: If you want to do this for ALL items in a project, click on the 'All items' folder on thePlatform
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Create a frictionless approval process to maintain your websitecontent
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UNIFY CONTENT CREATION, WORKFLOW, AND COLLABORATION GATHERCONTENT IS THE ORGANISED ALTERNATIVE TO A COCKTAIL OF OFFICE TOOLS. SAVING YOU TIME, MONEY AND CONTENT HEADACHES. Start free trial Book a demo OVER 2,000 TEAMS MANAGE THEIR CONTENT OPERATIONS WITH GATHERCONTENT WHATEVER YOUR CONTENT CHALLENGE: SAVE TIME, MONEY AND HEADACHES WITH OUR CONTENT OPERATIONS PLATFORMWEBSITE BUILDS
Manage the creation of content for website launches, on time and inbudget
HELP CONTENT & DOCUMENTATION Take the pain out of maintaining your help documentationMARKETING CONTENT
Create a frictionless approval process to maintain your websitecontent
ARTICLES & EDITORIAL CONTENT Free up your editorial team to focus on content creation, notoperational admin
FEATURES DESIGNED TO HELP CONTENT TEAMS DELIVER QUALITY CONTENT ON TIME, WITHOUT THE HEADACHES Use GatherContent to Organise contentLearn More→
Use GatherContent to Structure contentLearn More→
Use GatherContent to Produce contentLearn More→
Use GatherContent to Manage contentLearn More→
Use GatherContent to Migrate contentLearn More→
KEY FEATURES
ORGANISE
Gather and organise content in one placeSTRUCTURE
Templates ensure content is in the right formatPRODUCE
Real-time content collaborationMANAGE
Make sure people know what to do and whenMIGRATE
Easily migrate approved contentLearn more
ORGANISE
Gather and organise content in one placeSTRUCTURE
Templates ensure content is in the right formatPRODUCE
Real-time content collaborationMANAGE
Make sure people know what to do and whenMIGRATE
Easily migrate approved content READY TO GET STARTED? START YOUR FREE 30 DAY TRIAL NOW Start free trial Book a demo SIGN UP FOR A FREE TRIAL 30 DAY FREE TRIAL. NO CREDIT CARD REQUIRED.Start free trial
GatherContent is a game changer. Our content processes used to involve an ineffective mix of spreadsheets, documents, and a slew of file storage solutions. Version control was a nightmare and proofing was always an afterthought. With GatherContent we've solved all of these process problems and more, and _we can now start the content process earlier_. To top if off, our clients love it too.Mark McClendon
Partner & Executive Director, VMLY&R Need to talk to someone? Email us or Message usPLATFORM
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