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ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
HOW TO BUILD AN INTEGRATED MARKETING PLAN 5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine.ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
HOW TO BUILD AN INTEGRATED MARKETING PLAN 5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine. BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s HOW TO CREATE THE RIGHT ENVIRONMENT FOR A WINNING CULTURE Take Patagonia, for example. They offer flexible schedules to allow their outdoor-enthusiast employees time for exploring.Patagonia founder, Yvon Chouinard, calls this “let my people go surfing” time (incidentally, that’s also the name of his book.).. Because Patagonia hires people who love being outside as much as possible, the company creates an environment that fosters work-life HOW TO MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS 3. Do business differently than your competitors. If you want to stand out from your competitors, it pays to do business differently than they do. Finding and exploiting holes in their business model is a great way to set your company apart. CHECKLIST: 5 THINGS YOU NEED BEFORE HIRING A DIGITAL A few weeks ago, I talked about the signs it might be time to hire a digital marketing firm.. Although those signs ring true, that doesn’t mean that every company is ready for outside help. MARKETING YOUR BUSINESS: ARE YOU FISHING IN THE RIGHT POND? 0:00 / 2:47. Live. •. As attractive as that might sound, calling fish and hoping they will jump in your boat isn’t a great way to market your business and attract new customers. Instead, you need to fish in the right pond. In other words, you need to go where the fish (your prospects) are plentiful and your product or service isappealing
IS YOUR BRAND HELPING OR HURTING YOUR BUSINESS? HERE'S HOW Essentially, culture branding aligns the “Core Why” of your business with your customer’s “Core Need.”. Culture Branding, the first principle in our Core7 strategic framework, is the combination of two powerful concepts – company culture and brand identity. Culture is your brand’s personality. 13 SIZZLING YEAR-END BLOG POST IDEAS Here are some quick and easy year-end blog post ideas to help you finish the year strong: 1. Top trends or news from 2013. Looking back on the year’s high (or low) notes can be a great way to end the year. For instance, Mark Schaefer wrote about the “ Psychology of Selfies ” earlier this week. This highlighted a huge trend from 2013 HOW TO PREVENT AN EPIC MARKETING FAILURE an epic marketing failure: 1. Stay true to your values. Many marketing mishaps could be avoided if the company focused on staying true to their values. Sometimes, companies try to do too much with a campaign or they insert themselves into a conversation that doesn’t really align with their brand mission.ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
HOW TO BUILD AN INTEGRATED MARKETING PLAN 5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine.ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
HOW TO BUILD AN INTEGRATED MARKETING PLAN 5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine. BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s HOW TO CREATE THE RIGHT ENVIRONMENT FOR A WINNING CULTURE Take Patagonia, for example. They offer flexible schedules to allow their outdoor-enthusiast employees time for exploring.Patagonia founder, Yvon Chouinard, calls this “let my people go surfing” time (incidentally, that’s also the name of his book.).. Because Patagonia hires people who love being outside as much as possible, the company creates an environment that fosters work-life HOW TO MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS 3. Do business differently than your competitors. If you want to stand out from your competitors, it pays to do business differently than they do. Finding and exploiting holes in their business model is a great way to set your company apart. CHECKLIST: 5 THINGS YOU NEED BEFORE HIRING A DIGITAL A few weeks ago, I talked about the signs it might be time to hire a digital marketing firm.. Although those signs ring true, that doesn’t mean that every company is ready for outside help. MARKETING YOUR BUSINESS: ARE YOU FISHING IN THE RIGHT POND? 0:00 / 2:47. Live. •. As attractive as that might sound, calling fish and hoping they will jump in your boat isn’t a great way to market your business and attract new customers. Instead, you need to fish in the right pond. In other words, you need to go where the fish (your prospects) are plentiful and your product or service isappealing
IS YOUR BRAND HELPING OR HURTING YOUR BUSINESS? HERE'S HOW Essentially, culture branding aligns the “Core Why” of your business with your customer’s “Core Need.”. Culture Branding, the first principle in our Core7 strategic framework, is the combination of two powerful concepts – company culture and brand identity. Culture is your brand’s personality. 13 SIZZLING YEAR-END BLOG POST IDEAS Here are some quick and easy year-end blog post ideas to help you finish the year strong: 1. Top trends or news from 2013. Looking back on the year’s high (or low) notes can be a great way to end the year. For instance, Mark Schaefer wrote about the “ Psychology of Selfies ” earlier this week. This highlighted a huge trend from 2013 HOW TO PREVENT AN EPIC MARKETING FAILURE an epic marketing failure: 1. Stay true to your values. Many marketing mishaps could be avoided if the company focused on staying true to their values. Sometimes, companies try to do too much with a campaign or they insert themselves into a conversation that doesn’t really align with their brand mission. BLUE KITE | NASHVILLE BRAND STRATEGY & BRAND DEVELOPMENTWHO WE AREWHAT WE DOOUR WORKRESOURCESARTICLESCONTACT Blue Kite is a brand strategy and development agency that works with socially conscious organizations and mission-minded businesses to create strong brands and compelling stories that get noticed. LearnMore. It's time to.
BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your HOW TO MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS 3. Do business differently than your competitors. If you want to stand out from your competitors, it pays to do business differently than they do. Finding and exploiting holes in their business model is a great way to set your company apart. SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine. BLUE KITE | NASHVILLE BRAND STRATEGY & BRAND DEVELOPMENTWHO WE AREWHAT WE DOOUR WORKRESOURCESARTICLESCONTACT Blue Kite is a brand strategy and development agency that works with socially conscious organizations and mission-minded businesses to create strong brands and compelling stories that get noticed. LearnMore. It's time to.
BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your HOW TO MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS 3. Do business differently than your competitors. If you want to stand out from your competitors, it pays to do business differently than they do. Finding and exploiting holes in their business model is a great way to set your company apart. SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine. BLUE KITE | NASHVILLE BRAND STRATEGY & BRAND DEVELOPMENT Blue Kite is a brand strategy and development agency that works with socially conscious organizations and mission-minded businesses to create strong brands and compelling stories that get noticed. LearnMore. It's time to.
BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
HOW TO BUILD AN INTEGRATED MARKETING PLAN 3. Paid Media. Most people are familiar with paid media, which comes in the form of advertising. This means you are paying someone to promote your brand. In traditional advertising, this means ads in newspapers, magazines and on TV. In today’s world, this also includes digital ads across many different kinds of media. 10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
HOW TO TIE MARKETING MEASUREMENT TO BUSINESS GOALS Pay attention to the overall revenue, the number of sales you make and the average size of the sale. Length of sales cycle. One thing that marketing can do is to help decrease the length of your sales cycle. Pay attention to how long it takes to close a deal from leads that come through these marketing efforts. HOW TO CULTIVATE YOUR TEAM TO CREATE A WINNING CULTURE Then, LetterLogic helps pay to fund the employee’s startup. Whether you create internal training programs, invest in personal passion projects or encourage innovation within your company, you will find that fostering employee growth opportunities will go a long way toward the happiness of your team. 2. Employee Wellness. HOW TO PREVENT AN EPIC MARKETING FAILURE an epic marketing failure: 1. Stay true to your values. Many marketing mishaps could be avoided if the company focused on staying true to their values. Sometimes, companies try to do too much with a campaign or they insert themselves into a conversation that doesn’t really align with their brand mission. HOW TO CREATE THE RIGHT ENVIRONMENT FOR A WINNING CULTURE Take Patagonia, for example. They offer flexible schedules to allow their outdoor-enthusiast employees time for exploring.Patagonia founder, Yvon Chouinard, calls this “let my people go surfing” time (incidentally, that’s also the name of his book.).. Because Patagonia hires people who love being outside as much as possible, the company creates an environment that fosters work-life CHECKLIST: 5 THINGS YOU NEED BEFORE HIRING A DIGITAL To make that work, the CEO and entire leadership team must be committed to the effort and willing to set the example for your entire company. Getting executive buy-in first will make the efforts with your marketing agency go a lot smoother (and you’ll be more successful too). 5. Access to information. A digital marketing agencyshould be more
BLUE KITE | NASHVILLE BRAND STRATEGY & BRAND DEVELOPMENTWHO WE AREWHAT WE DOOUR WORKRESOURCESARTICLESCONTACT Blue Kite is a brand strategy and development agency that works with socially conscious organizations and mission-minded businesses to create strong brands and compelling stories that get noticed. LearnMore. It's time to.
BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your HOW TO MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS 3. Do business differently than your competitors. If you want to stand out from your competitors, it pays to do business differently than they do. Finding and exploiting holes in their business model is a great way to set your company apart. SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine. BLUE KITE | NASHVILLE BRAND STRATEGY & BRAND DEVELOPMENTWHO WE AREWHAT WE DOOUR WORKRESOURCESARTICLESCONTACT Blue Kite is a brand strategy and development agency that works with socially conscious organizations and mission-minded businesses to create strong brands and compelling stories that get noticed. LearnMore. It's time to.
BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your HOW TO MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS 3. Do business differently than your competitors. If you want to stand out from your competitors, it pays to do business differently than they do. Finding and exploiting holes in their business model is a great way to set your company apart. SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine. BLUE KITE | NASHVILLE BRAND STRATEGY & BRAND DEVELOPMENT Blue Kite is a brand strategy and development agency that works with socially conscious organizations and mission-minded businesses to create strong brands and compelling stories that get noticed. LearnMore. It's time to.
BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
HOW TO BUILD AN INTEGRATED MARKETING PLAN 3. Paid Media. Most people are familiar with paid media, which comes in the form of advertising. This means you are paying someone to promote your brand. In traditional advertising, this means ads in newspapers, magazines and on TV. In today’s world, this also includes digital ads across many different kinds of media. 10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
HOW TO TIE MARKETING MEASUREMENT TO BUSINESS GOALS Pay attention to the overall revenue, the number of sales you make and the average size of the sale. Length of sales cycle. One thing that marketing can do is to help decrease the length of your sales cycle. Pay attention to how long it takes to close a deal from leads that come through these marketing efforts. HOW TO CULTIVATE YOUR TEAM TO CREATE A WINNING CULTURE Then, LetterLogic helps pay to fund the employee’s startup. Whether you create internal training programs, invest in personal passion projects or encourage innovation within your company, you will find that fostering employee growth opportunities will go a long way toward the happiness of your team. 2. Employee Wellness. HOW TO PREVENT AN EPIC MARKETING FAILURE an epic marketing failure: 1. Stay true to your values. Many marketing mishaps could be avoided if the company focused on staying true to their values. Sometimes, companies try to do too much with a campaign or they insert themselves into a conversation that doesn’t really align with their brand mission. HOW TO CREATE THE RIGHT ENVIRONMENT FOR A WINNING CULTURE Take Patagonia, for example. They offer flexible schedules to allow their outdoor-enthusiast employees time for exploring.Patagonia founder, Yvon Chouinard, calls this “let my people go surfing” time (incidentally, that’s also the name of his book.).. Because Patagonia hires people who love being outside as much as possible, the company creates an environment that fosters work-life CHECKLIST: 5 THINGS YOU NEED BEFORE HIRING A DIGITAL To make that work, the CEO and entire leadership team must be committed to the effort and willing to set the example for your entire company. Getting executive buy-in first will make the efforts with your marketing agency go a lot smoother (and you’ll be more successful too). 5. Access to information. A digital marketing agencyshould be more
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s HOW TO BUILD AN INTEGRATED MARKETING PLAN TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine.ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s HOW TO BUILD AN INTEGRATED MARKETING PLAN TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine. BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s WHAT DOES IT MEAN TO CREATE A FOUNDER-INSPIRED CULTURE? Essentially, founder-inspired culture gives companies the chance to create a culture that reflects the vision of the company’s creator – even if he is no longer there. Apple is the most famous example of this. Even though Steve Jobs is gone, his legacy, vision and values live on through the company. The key to this, of course, is to have a HOW TO CREATE THE RIGHT ENVIRONMENT FOR A WINNING CULTURE Take Patagonia, for example. They offer flexible schedules to allow their outdoor-enthusiast employees time for exploring.Patagonia founder, Yvon Chouinard, calls this “let my people go surfing” time (incidentally, that’s also the name of his book.).. Because Patagonia hires people who love being outside as much as possible, the company creates an environment that fosters work-life HOW TO MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS How to Stand Out From Your Competition. If you’re not sure how to differentiate your business, you’re in the right place. Today, I will give you 10 ideas on how to stand out from the competition along with fantastic examples of companies that are doing it well. WHAT HAPPENS IF YOU SUCCEED? The Cost of Growth. I’m not suggesting that business growth is a bad thing. Far from it. However, there can be a cost to success. It can change your culture. It can impact the level of service you deliver. And, it can even impact your profitability. As people, we are so programmed to prepare for the worst; we fail to consider what success IS YOUR BRAND HELPING OR HURTING YOUR BUSINESS? HERE'S HOW Essentially, culture branding aligns the “Core Why” of your business with your customer’s “Core Need.”. Culture Branding, the first principle in our Core7 strategic framework, is the combination of two powerful concepts – company culture and brand identity. Culture is your brand’s personality. CHECKLIST: 5 THINGS YOU NEED BEFORE HIRING A DIGITAL To make that work, the CEO and entire leadership team must be committed to the effort and willing to set the example for your entire company. Getting executive buy-in first will make the efforts with your marketing agency go a lot smoother (and you’ll be more successful too). 5. Access to information. A digital marketing agencyshould be more
THE ONE TRAIT YOU NEED TO WIN AT MARKETING & BUSINESS Business Success Requires Perseverance. Instead, what you need is perseverance and consistency like the Tortoise. The Tortoise is a winner because he sticks to his goal and steadily works to cross the finish line. Yes, it’s boring. Yes, it’s tempting to quit. But, perseverance is the secret to success.ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s HOW TO BUILD AN INTEGRATED MARKETING PLAN 5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine.ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
5 WAYS A STRONG CULTURE POSITIVELY IMPACTS YOUR BUSINESS 2. Improved Productivity. A strong, healthy culture cultivates a workplace where employees have higher job satisfaction, deeper employee engagement and ultimately, increased productivity. Satisfied, engaged employees go above and beyond what is required of them because they are invested in the work they are doing. This benefits yourbusiness.
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s HOW TO BUILD AN INTEGRATED MARKETING PLAN TELL A COMPELLING BRAND STORY THAT MATTERS The most powerful stories are TRUE stories. Think about some of the movies you’ve seen that are based on true stories. Rudy. Erin Brockovich. Schindler’s List. The Blind Side. Catch Me If You Can. The stories themselves are compelling. But the fact that they arebased
8 STEPS TO SUCCESSFULLY IMPLEMENT YOUR MARKETING PLAN 1. Set the right expectations. It’s important to remember that marketing is not a quick fix. If you want your marketing efforts to be successful, it’s important to remember that this is a marathon, not a sprint. We often tell companies that it takes 6-12 months before you start to see the return on your marketing efforts. THE POWER OF ADMITTING MISTAKES IN BUSINESS Ignoring the issue is perhaps one of the worst things you can do. But, that’s exactly what most companies do. They believe that admitting mistakes shows weakness or that it can damage their reputation. But, actually, the opposite is true. Admitting mistakes can show powerful, courageous leadership. And, it can even boost faith in your TOP 10 REASONS WHY YOUR MARKETING EFFORTS FAIL Nailing this down will help you invest your marketing efforts in the right channels. 5. Poor targeting. Sometimes, your marketing doesn’t work because you’re targeting the wrong people or your targeting isn’t narrow enough. You might be using the right channels, but 4 KEY COMPONENTS OF A SOLID BRAND FOUNDATION SHOULD YOU CHANGE YOUR COMPANY NAME? HERE ARE 5 REASONS 4. It’s too closely tied to a location. Many local businesses choose to brand their company based on their location, such as Anytown Dentist or 4th Avenue Flowers.These names do little to differentiate the company and instead only point to a location. If you’re the only florist or dentist in town, maybe this is fine. BLUE KITE BRAND STRATEGY & BRAND IMPLEMENTATION SERVICES Step 2. Brand Implementation. Strategy is hugely important. But, it won’t help you if it sits in a drawer. That’s why we help you bring your brand strategy to life through our brand implementation services. Depending on your unique needs, we can help you with the following: Brand Messaging. Tell a more compelling story that capturesattention.
ABOUT BLUE KITE
I'm Laura. I’m a brand strategist, writer, speaker and podcaster. I care deeply about helping people and businesses achieve greater impact with their work. That’s why I started Blue Kite 10 years ago. I believed in creating a better, braver, more authentic way for organizations to communicate. And ever since, I’ve helped companiesuncover
10 MUST-HAVE COMPONENTS FOR A GREAT COMPANY 6. Blog. I’ve written a ton about why your business needs a blog. It helps you get found by search engines and helps visitors get to know more about how your company thinks. If you’re not blogging, now is the time to start. If you’re building a new website, it’s WHAT DOES IT MEAN TO CREATE A FOUNDER-INSPIRED CULTURE? Essentially, founder-inspired culture gives companies the chance to create a culture that reflects the vision of the company’s creator – even if he is no longer there. Apple is the most famous example of this. Even though Steve Jobs is gone, his legacy, vision and values live on through the company. The key to this, of course, is to have a HOW TO CREATE THE RIGHT ENVIRONMENT FOR A WINNING CULTURE Take Patagonia, for example. They offer flexible schedules to allow their outdoor-enthusiast employees time for exploring.Patagonia founder, Yvon Chouinard, calls this “let my people go surfing” time (incidentally, that’s also the name of his book.).. Because Patagonia hires people who love being outside as much as possible, the company creates an environment that fosters work-life HOW TO MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS How to Stand Out From Your Competition. If you’re not sure how to differentiate your business, you’re in the right place. Today, I will give you 10 ideas on how to stand out from the competition along with fantastic examples of companies that are doing it well. HOW TO INFLUENCE CULTURE WHEN YOU’RE NOT IN Consider these three tips for how to influence your company culture when you’re not in charge: 1. Identify where you do have influence. Just because you don’t have CEO in your title doesn’t mean you don’t have influence in your organization. You can still influence your workplace even without the authority. Pause for a moment and IS YOUR BRAND HELPING OR HURTING YOUR BUSINESS? HERE'S HOW Essentially, culture branding aligns the “Core Why” of your business with your customer’s “Core Need.”. Culture Branding, the first principle in our Core7 strategic framework, is the combination of two powerful concepts – company culture and brand identity. Culture is your brand’s personality. CHECKLIST: 5 THINGS YOU NEED BEFORE HIRING A DIGITAL To make that work, the CEO and entire leadership team must be committed to the effort and willing to set the example for your entire company. Getting executive buy-in first will make the efforts with your marketing agency go a lot smoother (and you’ll be more successful too). 5. Access to information. A digital marketing agencyshould be more
HOW TO PREVENT AN EPIC MARKETING FAILURE an epic marketing failure: 1. Stay true to your values. Many marketing mishaps could be avoided if the company focused on staying true to their values. Sometimes, companies try to do too much with a campaign or they insert themselves into a conversation that doesn’t really align with their brand mission.* Who We Are
* Laura Click
* Jan Puckett Morrison* Danielle Ali
* What We Do
* Inspired Culture
* Marketing Strategy * Social Media Marketing* Content Marketing
* Brand Development
* Website Development* E-Mail Marketing
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BRANDING
A solid brand is the foundation of your marketing strategy, so it pays to get it right. We’ll help you craft a brand that uniquely communicates who you are as a business.Learn More
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CULTURE
Want to build a world-class organization? Create a strong, intentional culture. We’ll show you how to turn your culture into a competitiveadvantage.
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DIGITAL MARKETING
Getting your message heard doesn’t mean shouting louder. It’s about crafting the _right_ message for the _right_ audience on the _right_ channel. We’ll show you how.Learn More
WE’RE NOT YOUR TYPICAL MARKETING AGENCY. YOU SEE, WE LIKE TO DO THINGS A LITTLE BIT DIFFERENTLY. AND FRANKLY, WE THINK OUR CLIENTS BENEFIT AS A RESULT. SEE THE BLUE KITE DIFFERENCE »FEATURED ARTICLES
3 GUIDING PRINCIPLES FOR 2020January 8, 2020
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HOW TO SUCCESSFULLY RENAME YOUR BUSINESSNovember 5, 2019
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YOUR BUSINESS NEEDS A BRAND STRATEGY. HERE’S WHY.October 22, 2019
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WE’VE GOT SOME GREAT MARKETING RESOURCES FOR YOU RIGHT HERE. BECAUSE WHO DOESN’T LOVE FREE STUFF? CHECK OUT OUR LATEST FREE EBOOK! »OUR WORK
CRI TELECOMMUNICATIONS CRI is a provider of voice, video and data solutions for businesses. We were hired to bring consistency and focus to CRI’s marketing efforts – and ultimately, help drive sales for the business. Since CRI doesn’t have a dedicated marketing resource on staff, we work closely with the sales team to support and optimize communications efforts.SEE PROJECT »
HOLLINS, RAYBIN & WEISSMAN Hollins, Raybin & Weissman , a Nashville-based law firm, had worked with two separate companies that used “black hat” SEO practices that negatively impacted the firm’s search engine results and ultimately, leads generated from its website. We were hired to work with Hollins’ new SEO consultant to build a social media and content marketing strategy to improve search results and increase leads and new cases fromthe website.
SEE PROJECT »
EZR MANAGEMENT
EZR Management, a Memphis-based property management company, had tried a number of marketing tactics on its own. Unfortunately, the company was struggling to get the results it wanted. EZR wanted professional help to get their marketing efforts on track. Our team was hired to build and implement a marketing strategy to help EZR reach its business goals.SEE PROJECT »
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BLUE KITE MARKETING
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