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FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. 6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. 6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. CONDUCT A DESIGN AUDIT TO STRENGTHEN YOUR BRAND A design audit, or any type of audit, might sound like a daunting, tiresome task with no return on investment. Conducting a design audit will help you consolidate all the designs which represent your brandin the market.
4 FEATURES OF A FULLY FUNCTIONAL WEBSITE 4 features of a fully functional website. A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to yourmarketing strategy.
HOW BUSINESS PROCESS AUTOMATION WILL SAVE YOU TIME AND Your business needs process automation because it makes everyone’s lives easier and less stressful – your employee’s, your partner’s, your supplier’s and your customer’s lives. Automation is swiftly becoming a must-have rather than a nice-to-have. If you want your business to survive and thrive then streamlining processesis the way
THE PROS AND CONS OF USING A CMS TO BUILD YOUR WEBSITE Cons of using a CMS. Reduced flexibility. The more specific the features of a website need to be, the less likely a CMS will work for it. Although robust and always improving, CMS website-building tools are still somewhat limited. Full customisation is not always possible. 5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
COMPETITOR WEBSITE ANALYSIS: WHY IT'S IMPORTANT TO DO ONE Competitor website analysis: media connections. A competitor website analysis is a great way to build up a portfolio of PR connections, as the results will show you who in the online trade press is writing about your competition. This is extremely helpful because your business can then target the journalists or writers in question, andis a
DIGITAL STATISTICS AND PREDICTIONS FOR SOUTH AFRICA IN Talkwalker puts these digital statistics into perspective for us: 36.54 million active internet users means that there is a 62% internet penetration rate in South Africa. Of the estimated population of 57 million, almost 40% are active social media users. By 2025, it is predicted that there will be 26.81 million social media users.FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. 6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. 6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. CONDUCT A DESIGN AUDIT TO STRENGTHEN YOUR BRAND A design audit, or any type of audit, might sound like a daunting, tiresome task with no return on investment. Conducting a design audit will help you consolidate all the designs which represent your brandin the market.
4 FEATURES OF A FULLY FUNCTIONAL WEBSITE 4 features of a fully functional website. A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to yourmarketing strategy.
HOW BUSINESS PROCESS AUTOMATION WILL SAVE YOU TIME AND Your business needs process automation because it makes everyone’s lives easier and less stressful – your employee’s, your partner’s, your supplier’s and your customer’s lives. Automation is swiftly becoming a must-have rather than a nice-to-have. If you want your business to survive and thrive then streamlining processesis the way
THE PROS AND CONS OF USING A CMS TO BUILD YOUR WEBSITE Cons of using a CMS. Reduced flexibility. The more specific the features of a website need to be, the less likely a CMS will work for it. Although robust and always improving, CMS website-building tools are still somewhat limited. Full customisation is not always possible. 5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
COMPETITOR WEBSITE ANALYSIS: WHY IT'S IMPORTANT TO DO ONE Competitor website analysis: media connections. A competitor website analysis is a great way to build up a portfolio of PR connections, as the results will show you who in the online trade press is writing about your competition. This is extremely helpful because your business can then target the journalists or writers in question, andis a
DIGITAL STATISTICS AND PREDICTIONS FOR SOUTH AFRICA IN Talkwalker puts these digital statistics into perspective for us: 36.54 million active internet users means that there is a 62% internet penetration rate in South Africa. Of the estimated population of 57 million, almost 40% are active social media users. By 2025, it is predicted that there will be 26.81 million social media users.FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. 4 FEATURES OF A FULLY FUNCTIONAL WEBSITE 4 features of a fully functional website. A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to yourmarketing strategy.
THE PROS AND CONS OF USING A CMS TO BUILD YOUR WEBSITE Cons of using a CMS. Reduced flexibility. The more specific the features of a website need to be, the less likely a CMS will work for it. Although robust and always improving, CMS website-building tools are still somewhat limited. Full customisation is not always possible. 5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
CORPORATE IDENTITY DESIGN: WHAT EXACTLY IS A CI? A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it is allowed to go. I would like to quickly give some insights into the subtle differences between a corporate identity anda
DIGITAL STATISTICS AND PREDICTIONS FOR SOUTH AFRICA IN Talkwalker puts these digital statistics into perspective for us: 36.54 million active internet users means that there is a 62% internet penetration rate in South Africa. Of the estimated population of 57 million, almost 40% are active social media users. By 2025, it is predicted that there will be 26.81 million social media users. THE DIFFERENCE BETWEEN ORGANIC AND PAID SEARCH The answer is both. Ideally making use of both organic and paid search as this will help you to stay competitive. While you work on your organic SEO, running PPC campaigns to gain some traffic and customers could prove to be beneficial for business. Talk to us.FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
4 FEATURES OF A FULLY FUNCTIONAL WEBSITE 4 features of a fully functional website. A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to yourmarketing strategy.
CONDUCT A DESIGN AUDIT TO STRENGTHEN YOUR BRAND A design audit, or any type of audit, might sound like a daunting, tiresome task with no return on investment. Conducting a design audit will help you consolidate all the designs which represent your brandin the market.
THE PROS AND CONS OF USING A CMS TO BUILD YOUR WEBSITE Cons of using a CMS. Reduced flexibility. The more specific the features of a website need to be, the less likely a CMS will work for it. Although robust and always improving, CMS website-building tools are still somewhat limited. Full customisation is not always possible. 5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
CORPORATE IDENTITY DESIGN: WHAT EXACTLY IS A CI? A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it is allowed to go. I would like to quickly give some insights into the subtle differences between a corporate identity anda
DIGITAL STATISTICS AND PREDICTIONS FOR SOUTH AFRICA IN Talkwalker puts these digital statistics into perspective for us: 36.54 million active internet users means that there is a 62% internet penetration rate in South Africa. Of the estimated population of 57 million, almost 40% are active social media users. By 2025, it is predicted that there will be 26.81 million social media users. THE DIFFERENCE BETWEEN ORGANIC AND PAID SEARCH The answer is both. Ideally making use of both organic and paid search as this will help you to stay competitive. While you work on your organic SEO, running PPC campaigns to gain some traffic and customers could prove to be beneficial for business. Talk to us.FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
4 FEATURES OF A FULLY FUNCTIONAL WEBSITE 4 features of a fully functional website. A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to yourmarketing strategy.
CONDUCT A DESIGN AUDIT TO STRENGTHEN YOUR BRAND A design audit, or any type of audit, might sound like a daunting, tiresome task with no return on investment. Conducting a design audit will help you consolidate all the designs which represent your brandin the market.
THE PROS AND CONS OF USING A CMS TO BUILD YOUR WEBSITE Cons of using a CMS. Reduced flexibility. The more specific the features of a website need to be, the less likely a CMS will work for it. Although robust and always improving, CMS website-building tools are still somewhat limited. Full customisation is not always possible. 5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
CORPORATE IDENTITY DESIGN: WHAT EXACTLY IS A CI? A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it is allowed to go. I would like to quickly give some insights into the subtle differences between a corporate identity anda
DIGITAL STATISTICS AND PREDICTIONS FOR SOUTH AFRICA IN Talkwalker puts these digital statistics into perspective for us: 36.54 million active internet users means that there is a 62% internet penetration rate in South Africa. Of the estimated population of 57 million, almost 40% are active social media users. By 2025, it is predicted that there will be 26.81 million social media users. THE DIFFERENCE BETWEEN ORGANIC AND PAID SEARCH The answer is both. Ideally making use of both organic and paid search as this will help you to stay competitive. While you work on your organic SEO, running PPC campaigns to gain some traffic and customers could prove to be beneficial for business. Talk to us.FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You 4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. 6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You 4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPE There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. 6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
360° DIGITAL SOLUTIONS Digital Services. We provide our customers with a complete range of digital services. Creation of websites and web-based applications. Online store development and related ecommerce services. Tailor-made WP websites, blogs, themes and plugins. Corporate identity design and digital implementation. User journey design, analysis and perfection. WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
DIGITAL INSIGHTS BLOG The Flicker Leap creative team looks forward to designing a new wallpaper each month.. Read more. Digital statistics and predictions for South Africa in 2021. 7th Feb 2021. You can run, but you can’t hide. There is no escaping the fact that the world, including South Africa, is becoming more digital. 4 FEATURES OF A FULLY FUNCTIONAL WEBSITE 4 features of a fully functional website. A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to yourmarketing strategy.
HOW BUSINESS PROCESS AUTOMATION WILL SAVE YOU TIME AND Your business needs process automation because it makes everyone’s lives easier and less stressful – your employee’s, your partner’s, your supplier’s and your customer’s lives. Automation is swiftly becoming a must-have rather than a nice-to-have. If you want your business to survive and thrive then streamlining processesis the way
5 BRANDING MISTAKES TO CONSIDER WHEN DESIGNING YOUR CI Branding Mistake 3: Overly complicated logos. While your logo is the main element used to communicate your brand it is not the only element. Don’t make the branding mistake of trying to cram too much into your logo. The icon, brand name, copy and tag line can all communicate what your business does, as can symbolism, use of colour,font and
THE PROS AND CONS OF USING A CMS TO BUILD YOUR WEBSITE Cons of using a CMS. Reduced flexibility. The more specific the features of a website need to be, the less likely a CMS will work for it. Although robust and always improving, CMS website-building tools are still somewhat limited. Full customisation is not always possible. COMPETITOR WEBSITE ANALYSIS: WHY IT'S IMPORTANT TO DO ONE Competitor website analysis: media connections. A competitor website analysis is a great way to build up a portfolio of PR connections, as the results will show you who in the online trade press is writing about your competition. This is extremely helpful because your business can then target the journalists or writers in question, andis a
DIGITAL STATISTICS AND PREDICTIONS FOR SOUTH AFRICA IN Talkwalker puts these digital statistics into perspective for us: 36.54 million active internet users means that there is a 62% internet penetration rate in South Africa. Of the estimated population of 57 million, almost 40% are active social media users. By 2025, it is predicted that there will be 26.81 million social media users.FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. 4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPESOUTH AFRICAN LANDSCAPE PHOTOSAFRICAN LANDSCAPE PHOTOGRAPHYBEAUTIFUL AFRICAN LANDSCAPESSOUTH AFRICA PHYSICAL FEATUREPHYSICAL GEOGRAPHY OF SOUTH AFRICAGEOGRAPHY NOW SOUTH AFRICA There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. 4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPESOUTH AFRICAN LANDSCAPE PHOTOSAFRICAN LANDSCAPE PHOTOGRAPHYBEAUTIFUL AFRICAN LANDSCAPESSOUTH AFRICA PHYSICAL FEATUREPHYSICAL GEOGRAPHY OF SOUTH AFRICAGEOGRAPHY NOW SOUTH AFRICA There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page 360° DIGITAL SOLUTIONS Digital Services. We provide our customers with a complete range of digital services. Creation of websites and web-based applications. Online store development and related ecommerce services. Tailor-made WP websites, blogs, themes and plugins. Corporate identity design and digital implementation. User journey design, analysis and perfection. ABOUT US - FLICKER LEAP - FOURWAYS SOUTH AFRICA Flicker and Digital Leap merged in March 2017 to establish a stronger company focussed on partnering with clients to create and provide unassailable digital solutions that offer tangible long-term value. Flicker Leap want to solve real world problems and truly impact our client’s bottom line. Read the Press Release. SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
4 FEATURES OF A FULLY FUNCTIONAL WEBSITE 4 features of a fully functional website. A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to yourmarketing strategy.
CONDUCT A DESIGN AUDIT TO STRENGTHEN YOUR BRAND A design audit, or any type of audit, might sound like a daunting, tiresome task with no return on investment. Conducting a design audit will help you consolidate all the designs which represent your brandin the market.
THE DIFFERENCE BETWEEN ORGANIC AND PAID SEARCH The answer is both. Ideally making use of both organic and paid search as this will help you to stay competitive. While you work on your organic SEO, running PPC campaigns to gain some traffic and customers could prove to be beneficial for business. Talk to us. CORPORATE IDENTITY DESIGN: WHAT EXACTLY IS A CI? A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it is allowed to go. I would like to quickly give some insights into the subtle differences between a corporate identity anda
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. 4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPESOUTH AFRICAN LANDSCAPE PHOTOSAFRICAN LANDSCAPE PHOTOGRAPHYBEAUTIFUL AFRICAN LANDSCAPESSOUTH AFRICA PHYSICAL FEATUREPHYSICAL GEOGRAPHY OF SOUTH AFRICAGEOGRAPHY NOW SOUTH AFRICA There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
FLICKER LEAP
Flicker Leap is a 360° digital solutions agency in Fourways South Africa specialising in website development, WordPress, ecommerce, SEO& online marketing.
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. 4 THINGS TO CONSIDER WHEN CONNECTING DIGITALLY WITH Connecting digitally might be easy and natural for most millennials. For older generations, it is generally a little more daunting. Families and friends have adapted to connecting with each other digitally with the option of face-to-face interactions taken off the table during lockdown. 10 TIPS FOR PRODUCTIVE WFH (WORK FROM HOME) DAYS 10 tips for productive WFH days. 1. Get going early. The earlier you begin your day, the easier it will be to deal with any WFH delays that sometimes crop up (like your lonely neighbour having a long chat with you over the wall about the weather). You MAKING YOUR 2020 VISION STATEMENT VISUAL: 7 WAYS 7 ways to make your 2020 vision statement visual. 1. Market it for memorability. A catchy radio jingle can stick in people’s heads for decades. “Oh boy! Mom remembered Melrose”. Visions should be easy to quote, word for word, at the drop of a hat. The main reason to make your vision statement visual is to make it more memorable. WHAT DOES THE CURRENT SOUTH AFRICAN ECOMMERCE LANDSCAPESOUTH AFRICAN LANDSCAPE PHOTOSAFRICAN LANDSCAPE PHOTOGRAPHYBEAUTIFUL AFRICAN LANDSCAPESSOUTH AFRICA PHYSICAL FEATUREPHYSICAL GEOGRAPHY OF SOUTH AFRICAGEOGRAPHY NOW SOUTH AFRICA There are currently 18.43 million ecommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021 and spending a predicted average of 189.47 USD online (Eshopworld, 2017). So if you’re in business then it is quite clear that the ecommerce landscape is one that simply cannot be ignored. THE IMPORTANCE OF A BUSINESS VISION IN 2020 4 reasons that highlight the importance of a business vision in 2020. 1. A vision provides direction. There is a thought-provoking dialogue in Lewis Carroll’s classic book, Alice in Wonderland, which goeslike this:
6 REASONS WHY TRADITIONAL RETAILERS SHOULD EMBRACE 6 reasons why traditional retailers should embrace ecommerce. 1. Advanced analytics. Nowadays, our world is powered by data, which is key for business owners to make important decisions. Solutions such as google analytics offer an insight into your visitors’ engagement onyour website.
WHAT IS THE DIFFERENCE BETWEEN A VISION, A MISSION ANDSEE MORE ONFLICKERLEAP.COM
CONTENT NEEDED FOR WEBSITES: WHAT'S IMPORTANT? Here is some of the essential content needed for websites: Text. Business overview. Descriptions of each product and/or service. Useful case studies. Testimonials. Frequently asked questions. Contact information, for example, look at EWN’s contact page 360° DIGITAL SOLUTIONS Digital Services. We provide our customers with a complete range of digital services. Creation of websites and web-based applications. Online store development and related ecommerce services. Tailor-made WP websites, blogs, themes and plugins. Corporate identity design and digital implementation. User journey design, analysis and perfection. ABOUT US - FLICKER LEAP - FOURWAYS SOUTH AFRICA Flicker and Digital Leap merged in March 2017 to establish a stronger company focussed on partnering with clients to create and provide unassailable digital solutions that offer tangible long-term value. Flicker Leap want to solve real world problems and truly impact our client’s bottom line. Read the Press Release. SOLVING PROBLEMS, AND HOW IT'S DONE WITH Solving problems, and how it’s done with technology? We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in abusiness context.
WHY SCOPING IS POINTLESS FOR AGILE DEVELOPMENT PROJECTS This allows us to quickly deliver value on a consistent basis, which is critical to successful projects. This is why scoping development projects, especially in agile development, is a waste of time and money. Get in touch if you have an app or web idea that you would like to get developed using the agile methodology. Talk to us. WILL A WORDPRESS B2B WEBSITE WORK FOR ME? Using WordPress will allow you to install, pick from thousands of themes, customise with 40000+ plugins and publish in a very short space of time. The WordPress content management system (CMS) is open source and can be modified as much as you like. You can find out more about it here. Yes, yes, someone has told you that open source is notsafe.
4 FEATURES OF A FULLY FUNCTIONAL WEBSITE 4 features of a fully functional website. A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to yourmarketing strategy.
CONDUCT A DESIGN AUDIT TO STRENGTHEN YOUR BRAND A design audit, or any type of audit, might sound like a daunting, tiresome task with no return on investment. Conducting a design audit will help you consolidate all the designs which represent your brandin the market.
THE DIFFERENCE BETWEEN ORGANIC AND PAID SEARCH The answer is both. Ideally making use of both organic and paid search as this will help you to stay competitive. While you work on your organic SEO, running PPC campaigns to gain some traffic and customers could prove to be beneficial for business. Talk to us. CORPORATE IDENTITY DESIGN: WHAT EXACTLY IS A CI? A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it is allowed to go. I would like to quickly give some insights into the subtle differences between a corporate identity anda
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FLICKER LEAP IS A 360° DIGITAL AGENCY IN FOURWAYS, JOHANNESBURGDigital SOLUTIONS
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WE’RE A WEB DEVELOPMENT, MARKETING AND PROBLEM-SOLVING AGENCY. WE BELIEVE IN DIGITAL… And we believe that digital has the power to change you, your business and your customers. As experts in digital marketing and development, we have the expertise you need to transform “digital” from a mysterious theory into a very real growth opportunity. Over the years we have assisted a number of entrepreneurs and businesses launch and grow their brands online. It would be our privilege to assist you too.A 360° DIGITAL
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WE’RE A WEB DEVELOPMENT, MARKETING AND PROBLEM-FIXING AGENCY. WE BELIEVE IN DIGITAL… And we believe that digital has the power to change you, your business and your customers. As experts in digital marketing and development, we have the expertise you need to transform “digital” from a mysterious theory into a very real growth opportunity. Over the years we have assisted a number of entrepreneurs and businesses launch and grow their brands online. It would be our privilege to assist you too. WHAT COPYWRITING MISTAKES ARE CAUSING YOU TO LOSE SALES You’ve probably been down this road if you have an ecommerce site. You spend countless…Read More
ECOMMERCE MICROCOPY AND CTA’S: GETTING IT WRITE Ecommerce microcopy and calls to actions (CTA’s) are so often overlooked in the process of…Read More
ONLINE STORE COPYWRITING TIPS THAT ENGAGE AND CONVERT Your online store is made up of a lot more than pretty product shots.An…
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WHY AN ABOUT US PAGE IS IMPORTANT FOR ONLINE STORES An About Us page is the one page that often gets neglected and leftto…
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WHAT COPYWRITING MISTAKES ARE CAUSING YOU TO LOSE SALES You’ve probably been down this road if you have an ecommerce site. You spend countless…Read More
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DIGITAL SERVICES
We aim to transform businesses by providing a complete range ofdigital services.
WEB DEVELOPMENT
We specialise in the creation and enhancement of websites and web-based applications, including CMS, booking engines and leadmanagement tools.
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We cover all areas of the ecommerce customer journey: online store development, advertising, user experience testing and paymentgateways.
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We create tailor-made WordPress blogs and websites through the development of custom plugins and themes that suit specific needs.WORDPRESS
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We specialise in the development of web apps and purpose-built hybrid mobile applications – from the overall user experience to cloud-based system integration.APP DEVELOPMENT
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The strategic thinkers at Flicker Leap challenge the status quo to determine strategic objectives, create solutions, implement plans, measure and refine results.STRATEGY
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Flicker Leap is a 360-degree digital solutions agency based in Fourways South Africa specialising in web development, WordPress
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What copywriting mistakes are causing you to lose sales23rd July 2019
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