DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results.

OUR ARCHITECTURE

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

DATORAMA STATUS

Datorama Platform Maintenance - Azure US Jun 13, 05:30-06:00 UTC. We’re performing planned platform maintenance between 05:30 and 06:00 UTC on June 13, 2021. This maintenance of the Datorama platform will improve the application and prepare the site for future feature development. The Datorama platform will be unavailable for about 15

minutes.

DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results.

OUR ARCHITECTURE

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

DATORAMA STATUS

Datorama Platform Maintenance - Azure US Jun 13, 05:30-06:00 UTC. We’re performing planned platform maintenance between 05:30 and 06:00 UTC on June 13, 2021. This maintenance of the Datorama platform will improve the application and prepare the site for future feature development. The Datorama platform will be unavailable for about 15

minutes.

MEDIA PERFORMANCE AND PROGRAMMATIC ADVERTISING Media Performance Optimization provides a sophisticated baseline of reporting, pacing and insight generation across your client base– and all of their data. Whether coming from search, social, display or programmatic advertising, your data will be unified at every level to make your vision of reporting, pacing, dashboards and insights a

reality.

DATORAMA TIPS & TRICKS: CLASSIFICATIONS AND DATA HARMONIZATION Data harmonization is the concept of bringing together your data from different data sources with potentially varying file formats, naming conventions, and columns, and transforming it into one cohesive data set. It also happens to be one of the HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. SERVER SIDE PAGINATION MADE EASY WITH AKITA AND ANGULAR The reasons for that are 1) We want a faster initial page load. 2) We don’t want to bloat the user’s machine memory. Instead, server-side paging is used, where the server sends just a single page at a time. In addition to that, we also want to cache pages that already have been fetched, to spare the need for an additional

request.

MARKETING INTELLIGENCE FOR RETAIL Drive Efficiency and Growth with Datorama Deliver Smarter Campaigns Efficiently Allocate Marketing Spend Drive Business Impact Marketing Intelligence for Retail Marketers Learn how you can navigate evolving shopping behaviors and business priorities. Download Guide WEBINAR How to optimize your marketing in a dynamic retail environment Learn how to optimize key retail planning and campaign DATORAMA TIPS & TRICKS: CLASSIFICATIONS AND DATA HARMONIZATION Data harmonization is the concept of bringing together your data from different data sources with potentially varying file formats, naming conventions, and columns, and transforming it into one cohesive data set. It also happens to be one of the INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. DATA 101: WHAT IS DATA HARMONIZATION? Data harmonization is the process of bringing together your data of varying file formats, naming conventions, and columns, and transforming it into one cohesive data set. Marketing data is inherently siloed– for example, Google AdWords and Salesforce aren’t necessarily using the same technology or even terminology to run their platforms. 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

MEDIA PERFORMANCE AND PROGRAMMATIC ADVERTISING Media Performance Optimization provides a sophisticated baseline of reporting, pacing and insight generation across your client base– and all of their data. Whether coming from search, social, display or programmatic advertising, your data will be unified at every level to make your vision of reporting, pacing, dashboards and insights a

reality.

TIPS & TRICKS: THE COALESCE FUNCTION One of the most useful functions available for data stream mapping in Datorama is the COALESCE function. This function allows you to seamlessly integrate data and prevent headaches, even as data providers evolve and alter their reporting. 5 DASHBOARDS TO MASTER ECOMMERCE OPTIMIZATION 5 Dashboards to Master Ecommerce Optimization. 04.23.2018. Lucas Stewart. Ecommerce is on the move. Online shopping represents almost 10 percent of retail sales in the US, and this figure is growing by 15 percent every year. Marketing and advertising in ecommerce is all about having sophisticated analytics. EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Bottom line: executive dashboards increase profitability. Collecting and analyzing data is more than an intellectual exercise, of course. Fundamentally, it’s all about gaining the insights needed to optimize processes and maximize efficiencies in order to improve the bottom line. In that way, dashboards are a uniquely powerful tool for

an

THREE EXAMPLES OF CROSS-CHANNEL MARKETING DASHBOARDS The following three dashboard examples show how marketers are connecting their data from different sources into one unified view to improve their campaigns and optimize the customer journey. The Executive Overview dashboard example provides a unified view of top KPIs, such as spend, sales, ROI, and web traffic. DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. MARKETING INTELLIGENCE FOR RETAIL Drive Efficiency and Growth with Datorama Deliver Smarter Campaigns Efficiently Allocate Marketing Spend Drive Business Impact Marketing Intelligence for Retail Marketers Learn how you can navigate evolving shopping behaviors and business priorities. Download Guide WEBINAR How to optimize your marketing in a dynamic retail environment Learn how to optimize key retail planning and campaign

OUR ARCHITECTURE

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

DATORAMA STATUS

Datorama Platform Maintenance - Azure US Jun 13, 05:30-06:00 UTC. We’re performing planned platform maintenance between 05:30 and 06:00 UTC on June 13, 2021. This maintenance of the Datorama platform will improve the application and prepare the site for future feature development. The Datorama platform will be unavailable for about 15

minutes.

HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

DATORAMA LIMITLESS

Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. MASTERING DRAG & DROP WITH REACTJS Mastering Drag & Drop with ReactJS. Update: Click here to watch a step by step tutorial for implementing Drag & Drop using ReactJS Hooks. Drag and drop is an intuitive way of moving and rearranging elements in Web and Mobile applications. In HTML5, drag and drop is part of the standard — Any element can be draggable, But for advanced DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. MARKETING INTELLIGENCE FOR RETAIL Drive Efficiency and Growth with Datorama Deliver Smarter Campaigns Efficiently Allocate Marketing Spend Drive Business Impact Marketing Intelligence for Retail Marketers Learn how you can navigate evolving shopping behaviors and business priorities. Download Guide WEBINAR How to optimize your marketing in a dynamic retail environment Learn how to optimize key retail planning and campaign

OUR ARCHITECTURE

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

DATORAMA STATUS

Datorama Platform Maintenance - Azure US Jun 13, 05:30-06:00 UTC. We’re performing planned platform maintenance between 05:30 and 06:00 UTC on June 13, 2021. This maintenance of the Datorama platform will improve the application and prepare the site for future feature development. The Datorama platform will be unavailable for about 15

minutes.

HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

DATORAMA LIMITLESS

Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. MASTERING DRAG & DROP WITH REACTJS Mastering Drag & Drop with ReactJS. Update: Click here to watch a step by step tutorial for implementing Drag & Drop using ReactJS Hooks. Drag and drop is an intuitive way of moving and rearranging elements in Web and Mobile applications. In HTML5, drag and drop is part of the standard — Any element can be draggable, But for advanced

ABOUT US | DATORAMA

Datorama is the leading global marketing intelligence company and platform. Our technology powers the world’s leading brands, agencies, publishers and platforms. We embrace challenge. We push the innovation boundary. We put marketers in control over all their data to make smarter decisions at every level of their business. MARKETING INTELLIGENCE FOR RETAIL Drive Efficiency and Growth with Datorama Deliver Smarter Campaigns Efficiently Allocate Marketing Spend Drive Business Impact Marketing Intelligence for Retail Marketers Learn how you can navigate evolving shopping behaviors and business priorities. Download Guide WEBINAR How to optimize your marketing in a dynamic retail environment Learn how to optimize key retail planning and campaign VISUALIZE | DATORAMA in the right dashboards to the right people. With Datorama you can: Easily create and update your dashboards with an. extensive drag-and-drop visualization library. Provide the right levels of granularity, segmentation. and exploration for each decision maker. Access and visualize all of your data immediately. without having to

manually wrangle

DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

DATORAMA TIPS & TRICKS: DASHBOARD TEMPLATES Any burgeoning business wants to scale effectively and efficiently. With Datorama’s Dashboard Templates, you can generate reports at the speed of your growth. Design your dashboard up front, and then leverage this initial setup to quickly create program or client-specific reporting as your business grows. First, design your prototype dashboard. INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. EINSTEIN MARKETING INSIGHTS Einstein Marketing Insights steps in at the analysis phase, using automated regression modelling and statistical analysis methods to reveal insights –and optimization paths– across all of your data. Einstein Marketing Insights helps complete the picture of total marketing performance management so you can make smarter decisions

faster.

DATORAMA | AI-POWERED MARKETING INTELLIGENCETRANSLATE THIS PAGE DatoramaはTicketmasterの日々の業務に必要不可欠です。. 私たちがキャンペーン運用に活用している様々なテクノロジープラットフォームから流入する各種データソースを統合し、運用最適化を可能にしてくれます。. もしDatoramaがなかったら、テクノロジー

PERFORMING QUERIES

Tip: By default, the query API uses display names for dimensions and measurements (e.g. "Clicks").To use systems names instead ("DELIVERY_CLICKS"), add this parameter to the URL: useSystemNames=true. SALESFORCE DATORAMA／デートラマジャパン公式ブ …TRANSLATE THIS PAGE DATORAMA Product Update. 2/26（金）13時半からウェビナーを開催いたします。. 今回は「増大し細分化するマーケティングデータにどう対応するか〜最新

Datorama Data Lake

のご紹介〜」と題して、Datoramaが昨年発表したData Lakeの活用方法についてお話いたします。. お DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

DATORAMA TIPS & TRICKS: DASHBOARD TEMPLATES Any burgeoning business wants to scale effectively and efficiently. With Datorama’s Dashboard Templates, you can generate reports at the speed of your growth. Design your dashboard up front, and then leverage this initial setup to quickly create program or client-specific reporting as your business grows. First, design your prototype dashboard. HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Executive Dashboards Improve C-level View. 09.23.2016. Datorama. Five reasons your company can benefit from executive dashboards. Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the

business.

DATORAMA LIMITLESS

Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. TIPS & TRICKS: THE COALESCE FUNCTION One of the most useful functions available for data stream mapping in Datorama is the COALESCE function. This function allows you to seamlessly integrate data and prevent headaches, even as data providers evolve and alter their reporting.

APP COMPONENTS

App components. The app-components package is a shared UI components library, built with ReactJS in mind.. Read the full documentation here. Getting started. Install the package using NPM or Yarn 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

DATORAMA TIPS & TRICKS: DASHBOARD TEMPLATES Any burgeoning business wants to scale effectively and efficiently. With Datorama’s Dashboard Templates, you can generate reports at the speed of your growth. Design your dashboard up front, and then leverage this initial setup to quickly create program or client-specific reporting as your business grows. First, design your prototype dashboard. HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Executive Dashboards Improve C-level View. 09.23.2016. Datorama. Five reasons your company can benefit from executive dashboards. Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the

business.

DATORAMA LIMITLESS

Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. TIPS & TRICKS: THE COALESCE FUNCTION One of the most useful functions available for data stream mapping in Datorama is the COALESCE function. This function allows you to seamlessly integrate data and prevent headaches, even as data providers evolve and alter their reporting.

APP COMPONENTS

App components. The app-components package is a shared UI components library, built with ReactJS in mind.. Read the full documentation here. Getting started. Install the package using NPM or Yarn 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

OUR ARCHITECTURE

Our Marketing Integration Engine bridges together all of your marketing data across your entire technology stack into one single source of truth, giving you the unprecedented flexibility and control to create real-time analytics of any kind, at great scale.. Our patent-pending technology delivers the speed, simplicity, agility and performance required for non-technical marketers to dominate DATORAMA TIPS & TRICKS: DASHBOARD TEMPLATES Any burgeoning business wants to scale effectively and efficiently. With Datorama’s Dashboard Templates, you can generate reports at the speed of your growth. Design your dashboard up front, and then leverage this initial setup to quickly create program or client-specific reporting as your business grows. First, design your prototype dashboard. HOW TO USE DATORAMA TO SUPERCHARGE YOUR MARKETING CLOUD For part one of our series, we’ll explore the five ways to ingest your Marketing Cloud data in Datorama: 1. Datorama Marketplace. The Datorama Marketplace allows customers and partners to extend the out of the box functionality of their workspace with additional, custom apps within the platform. This is the easiest path to create a

miniature

HOW TO USE DATORAMA TO SUPERCHARGE YOUR MARKETING CLOUD How to use Datorama to Supercharge your Marketing Cloud Analytics (Part 2) 05.21.2020. Cristina Hernandez. Once your Marketing Cloud data is ingested in Datorama, you are ready to begin measuring and analyzing your performance, and gain greater confidence across your marketing decision-making. With Datorama, marketers can access deeper

insights

INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. DATORAMA TIPS & TRICKS: CLASSIFICATIONS AND DATA HARMONIZATION Data harmonization is the concept of bringing together your data from different data sources with potentially varying file formats, naming conventions, and columns, and transforming it into one cohesive data set. It also happens to be one of the TIPS & TRICKS: THE COALESCE FUNCTION One of the most useful functions available for data stream mapping in Datorama is the COALESCE function. This function allows you to seamlessly integrate data and prevent headaches, even as data providers evolve and alter their reporting. 3 MARKETING DASHBOARD EXAMPLES FOR YOUR PAID MEDIA Channel Dashboard. Get down to the channel level and beyond. View your KPIs for your media spend, engagement, conversion across campaigns and creative to see what’s resonating and converting. Then toggle your modeling app to see how more or less investment will impact performance. This is an example of a social channel dashboard.

PERMISSION SETS

For example, this hierarchy expresses that in order to have access to a specific dashboard, a permission set must include the parent workspace and its parent account in the permission set (while having the account marked as {workspaceRestricted: true}).Alternatively, it can include only the account without any workspaces (e.g. all account workspaces are permitted).

PERFORMING QUERIES

Tip: By default, the query API uses display names for dimensions and measurements (e.g. "Clicks").To use systems names instead ("DELIVERY_CLICKS"), add this parameter to the URL: useSystemNames=true. DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

OUR ARCHITECTURE

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale. EINSTEIN MARKETING INSIGHTS Einstein Marketing Insights understands how your data impacts your KPIs. Your most crucial insights automatically rise to the top. Optimization. superhighways. Einstein Marketing Insights turns hours or days of analysis into minutes. Then, it offers you optimization paths forward. Built for marketers. INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – DATORAMA LIMITLESSDATORAMA DASHBOARDDATORAMA PRICINGDATORAMA TRAININGSALESFORCE DATORAMA ACQUISITIONDATORAMA A SALESFORCE COMPANY Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Executive Dashboards Improve C-level View. 09.23.2016. Datorama. Five reasons your company can benefit from executive dashboards. Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the

business.

DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

OUR ARCHITECTURE

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale. EINSTEIN MARKETING INSIGHTS Einstein Marketing Insights understands how your data impacts your KPIs. Your most crucial insights automatically rise to the top. Optimization. superhighways. Einstein Marketing Insights turns hours or days of analysis into minutes. Then, it offers you optimization paths forward. Built for marketers. INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – DATORAMA LIMITLESSDATORAMA DASHBOARDDATORAMA PRICINGDATORAMA TRAININGSALESFORCE DATORAMA ACQUISITIONDATORAMA A SALESFORCE COMPANY Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Executive Dashboards Improve C-level View. 09.23.2016. Datorama. Five reasons your company can benefit from executive dashboards. Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the

business.

MARKETING INTELLIGENCE FOR RETAIL Drive Efficiency and Growth with Datorama Deliver Smarter Campaigns Efficiently Allocate Marketing Spend Drive Business Impact Marketing Intelligence for Retail Marketers Learn how you can navigate evolving shopping behaviors and business priorities. Download Guide WEBINAR How to optimize your marketing in a dynamic retail environment Learn how to optimize key retail planning and campaign

DATORAMA LIMITLESS

Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

THREE EXAMPLES OF CROSS-CHANNEL MARKETING DASHBOARDS The following three dashboard examples show how marketers are connecting their data from different sources into one unified view to improve their campaigns and optimize the customer journey. The Executive Overview dashboard example provides a unified view of top KPIs, such as spend, sales, ROI, and web traffic.

PERFORMING QUERIES

Tip: By default, the query API uses display names for dimensions and measurements (e.g. "Clicks").To use systems names instead ("DELIVERY_CLICKS"), add this parameter to the URL: useSystemNames=true. TIPS & TRICKS: THE COALESCE FUNCTION One of the most useful functions available for data stream mapping in Datorama is the COALESCE function. This function allows you to seamlessly integrate data and prevent headaches, even as data providers evolve and alter their reporting.

INTRODUCTION

Introduction. Access Datorama data anywhere. The Query API lets developers share your Datorama data in any other platform. Easily export data, including all classifications and calculations, from Datorama to any other platform such as a data visualization or

analytics tool.

APP COMPONENTS

App components. The app-components package is a shared UI components library, built with ReactJS in mind.. Read the full documentation here. Getting started. Install the package using NPM or Yarn KATRIN RIBANT, AUTHOR AT DATORAMA Access the latest whitepapers, webinars, and case studies. Join our community and find answers, tips and best practices.

MEASUREMENTS

The measurement API allows the viewing and updating the different measurements available in a given workspace. For a more thorough view of the calculated and filtered measurements refer to these links: calculated measurements, filtered measurements. DATORAMA | AI-POWERED MARKETING INTELLIGENCETRANSLATE THIS PAGE DatoramaはTicketmasterの日々の業務に必要不可欠です。. 私たちがキャンペーン運用に活用している様々なテクノロジープラットフォームから流入する各種データソースを統合し、運用最適化を可能にしてくれます。. もしDatoramaがなかったら、テクノロジー DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

OUR ARCHITECTURE

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale. EINSTEIN MARKETING INSIGHTS Einstein Marketing Insights understands how your data impacts your KPIs. Your most crucial insights automatically rise to the top. Optimization. superhighways. Einstein Marketing Insights turns hours or days of analysis into minutes. Then, it offers you optimization paths forward. Built for marketers. INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – DATORAMA LIMITLESSDATORAMA DASHBOARDDATORAMA PRICINGDATORAMA TRAININGSALESFORCE DATORAMA ACQUISITIONDATORAMA A SALESFORCE COMPANY Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Executive Dashboards Improve C-level View. 09.23.2016. Datorama. Five reasons your company can benefit from executive dashboards. Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the

business.

DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. DATORAMA AND TABLEAU Datorama + Tableau: Master Marketing Data with Salesforce. Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. View

Webinar.

OUR ARCHITECTURE

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale. EINSTEIN MARKETING INSIGHTS Einstein Marketing Insights understands how your data impacts your KPIs. Your most crucial insights automatically rise to the top. Optimization. superhighways. Einstein Marketing Insights turns hours or days of analysis into minutes. Then, it offers you optimization paths forward. Built for marketers. INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – DATORAMA LIMITLESSDATORAMA DASHBOARDDATORAMA PRICINGDATORAMA TRAININGSALESFORCE DATORAMA ACQUISITIONDATORAMA A SALESFORCE COMPANY Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION The Decision Lenses process works in the same way for marketing analytics, helping you create a blueprint to ensure your implementation takes into account the key data sources, KPIs and stakeholders you’re supporting. Data-driven marketing is a team sport and unifying your stakeholders around a common goal is what drives your business forward. 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Executive Dashboards Improve C-level View. 09.23.2016. Datorama. Five reasons your company can benefit from executive dashboards. Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the

business.

MARKETING INTELLIGENCE FOR RETAIL Drive Efficiency and Growth with Datorama Deliver Smarter Campaigns Efficiently Allocate Marketing Spend Drive Business Impact Marketing Intelligence for Retail Marketers Learn how you can navigate evolving shopping behaviors and business priorities. Download Guide WEBINAR How to optimize your marketing in a dynamic retail environment Learn how to optimize key retail planning and campaign

DATORAMA LIMITLESS

Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. Together with your fellow VIP marketers, industry thought leaders, ecosystem partners, and our leadership team, we’ll discuss why

marketing is

THREE EXAMPLES OF CROSS-CHANNEL MARKETING DASHBOARDS The following three dashboard examples show how marketers are connecting their data from different sources into one unified view to improve their campaigns and optimize the customer journey. The Executive Overview dashboard example provides a unified view of top KPIs, such as spend, sales, ROI, and web traffic.

PERFORMING QUERIES

Tip: By default, the query API uses display names for dimensions and measurements (e.g. "Clicks").To use systems names instead ("DELIVERY_CLICKS"), add this parameter to the URL: useSystemNames=true. TIPS & TRICKS: THE COALESCE FUNCTION One of the most useful functions available for data stream mapping in Datorama is the COALESCE function. This function allows you to seamlessly integrate data and prevent headaches, even as data providers evolve and alter their reporting.

INTRODUCTION

Introduction. Access Datorama data anywhere. The Query API lets developers share your Datorama data in any other platform. Easily export data, including all classifications and calculations, from Datorama to any other platform such as a data visualization or

analytics tool.

APP COMPONENTS

App components. The app-components package is a shared UI components library, built with ReactJS in mind.. Read the full documentation here. Getting started. Install the package using NPM or Yarn KATRIN RIBANT, AUTHOR AT DATORAMA Access the latest whitepapers, webinars, and case studies. Join our community and find answers, tips and best practices.

MEASUREMENTS

The measurement API allows the viewing and updating the different measurements available in a given workspace. For a more thorough view of the calculated and filtered measurements refer to these links: calculated measurements, filtered measurements. DATORAMA | AI-POWERED MARKETING INTELLIGENCETRANSLATE THIS PAGE DatoramaはTicketmasterの日々の業務に必要不可欠です。. 私たちがキャンペーン運用に活用している様々なテクノロジープラットフォームから流入する各種データソースを統合し、運用最適化を可能にしてくれます。. もしDatoramaがなかったら、テクノロジー DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is AI-powered marketing intelligence. Make smarter decisions by connecting and acting on all of your marketing data, investments,

and KPIs.

OUR ARCHITECTURE

Our Marketing Integration Engine bridges together all of your marketing data across your entire technology stack into one single source of truth, giving you the unprecedented flexibility and control to create real-time analytics of any kind, at great scale.. Our patent-pending technology delivers the speed, simplicity, agility and performance required for non-technical marketers to dominate DATORAMA AND TABLEAU Combine your marketing data with enterprise business data for deeper insights. Connect marketing data to company-wide data on prem or in the cloud—whether it’s big data, a SQL database, a spreadsheet, or cloud apps like Salesforce. EINSTEIN MARKETING INSIGHTS Einstein Marketing Insights works hard, so you can work smarter. AI-assisted marketing optimization begins at the data integration phase, with codeless integration of all of your sources. INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – DATORAMA LIMITLESSDATORAMA DASHBOARDDATORAMA PRICINGDATORAMA TRAININGSALESFORCE DATORAMA ACQUISITIONDATORAMA A SALESFORCE COMPANY Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION Decision Lenses: Plan Your Marketing Analytics Strategy and Implementation. As a marketer that’s planning to centralize your marketing data and analytics, one of the questions you may encounter early in the planning stages is “what is our marketing analytics strategy? ” At Datorama, we help thousands of brands and hundreds of agencies and publishers improve their marketing 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Improving the view from C-level dashboards. When it comes right down to it, there’s every reason to expect that every corner office will sport an executive dashboard in the not-too-distant future, and that every leader will come to think of it as being as indispensable part of their daily routine. DATORAMA | AI-POWERED MARKETING INTELLIGENCECUSTOMERSBLOGTHE PRODUCTSOLUTIONSRESOURCESCOMPANY Datorama is AI-powered marketing intelligence. Make smarter decisions by connecting and acting on all of your marketing data, investments,

and KPIs.

OUR ARCHITECTURE

Our Marketing Integration Engine bridges together all of your marketing data across your entire technology stack into one single source of truth, giving you the unprecedented flexibility and control to create real-time analytics of any kind, at great scale.. Our patent-pending technology delivers the speed, simplicity, agility and performance required for non-technical marketers to dominate DATORAMA AND TABLEAU Combine your marketing data with enterprise business data for deeper insights. Connect marketing data to company-wide data on prem or in the cloud—whether it’s big data, a SQL database, a spreadsheet, or cloud apps like Salesforce. EINSTEIN MARKETING INSIGHTS Einstein Marketing Insights works hard, so you can work smarter. AI-assisted marketing optimization begins at the data integration phase, with codeless integration of all of your sources. INTRODUCING DATORAMA TOTALCONNECT ENHANCEMENTS: MAXIMIZE How much time do you spend on data preparation and QA? If it is more than you would like, you are not alone. Gartner’s 2020 Marketing Data and Analytics survey found that 64% of analysts’ time is spent on data management, integration, and formatting.If an average person works an 8 hour workday and 64% of that time is spent on data management, that’s about 5 hours. HOW TO IDENTIFY EFFICIENCY OPTIMIZATIONS IN YOUR 1ST PARTY The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – DATORAMA LIMITLESSDATORAMA DASHBOARDDATORAMA PRICINGDATORAMA TRAININGSALESFORCE DATORAMA ACQUISITIONDATORAMA A SALESFORCE COMPANY Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. PLAN YOUR MARKETING ANALYTICS STRATEGY WITH DECISION Decision Lenses: Plan Your Marketing Analytics Strategy and Implementation. As a marketer that’s planning to centralize your marketing data and analytics, one of the questions you may encounter early in the planning stages is “what is our marketing analytics strategy? ” At Datorama, we help thousands of brands and hundreds of agencies and publishers improve their marketing 10 KPIS AND METRICS FOR YOUR B2B CMO MARKETING What is Data Preparation? Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight. How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and

reporting -

EXECUTIVE DASHBOARDS IMPROVE C-LEVEL VIEW Improving the view from C-level dashboards. When it comes right down to it, there’s every reason to expect that every corner office will sport an executive dashboard in the not-too-distant future, and that every leader will come to think of it as being as indispensable part of their daily routine. MARKETING INTELLIGENCE FOR RETAIL Drive Efficiency and Growth with Datorama Deliver Smarter Campaigns Efficiently Allocate Marketing Spend Drive Business Impact Marketing Intelligence for Retail Marketers Learn how you can navigate evolving shopping behaviors and business priorities. Download Guide WEBINAR How to optimize your marketing in a dynamic retail environment Learn how to optimize key retail planning and campaign

DATORAMA LIMITLESS

Thank You. Taking an anti-conference approach that’s both intimate and interactive, Datorama Limitless is the essential meeting ground for the most innovative data-driven marketers around the globe. THREE EXAMPLES OF CROSS-CHANNEL MARKETING DASHBOARDS Access the latest whitepapers, webinars, and case studies. Join our community and find answers, tips and best practices. TIPS & TRICKS: THE COALESCE FUNCTION One of the most useful functions available for data stream mapping in Datorama is the COALESCE function. This function allows you to seamlessly integrate data and prevent headaches, even as data providers evolve and alter their reporting.

PERFORMING QUERIES

Tip: By default, the query API uses display names for dimensions and measurements (e.g. "Clicks").To use systems names instead ("DELIVERY_CLICKS"), add this parameter to the URL: useSystemNames=true.

APP COMPONENTS

App components. The app-components package is a shared UI components library, built with ReactJS in mind.. Read the full documentation here. Getting started. Install the package using NPM or Yarn KATRIN RIBANT, AUTHOR AT DATORAMA Access the latest whitepapers, webinars, and case studies. Join our community and find answers, tips and best practices.

INTRODUCTION

Introduction. Access Datorama data anywhere. The Query API lets developers share your Datorama data in any other platform. Easily export data, including all classifications and calculations, from Datorama to any other platform such as a data visualization or

analytics tool.

MEASUREMENTS

The measurement API allows the viewing and updating the different measurements available in a given workspace. For a more thorough view of the calculated and filtered measurements refer to these links: calculated measurements, filtered measurements. DATORAMA | AI-POWERED MARKETING INTELLIGENCE Datoramaは人工知能を持つマーケティング・インテリジェンス あらゆるマーケティングデータ、投資、KPIをひとつに統合し、迅速な意思決定をサポートします We use cookies to make interacting with our websites and services simple and effective, to better understand how our websites and services are used, and to tailor advertising. You can read more and make your cookie choices here . By continuing to use this site you are giving us your consent to do

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* English (English)EN * Deutsch (German)DE * 日本語 (Japanese)日本語 COMPLETE MARKETING INTELLIGENCE. Connect all your data, insights, and teams to drive ROI, speed, and growth across your business.

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CHANGE HOW YOU RUN MARKETING One Platform for all your marketing data, investments, KPIs, and decisions. Datorama’s AI-powered marketing intelligence puts you in control to connect your data, report across channels and campaigns, and surface the right insights instantly. You can now make smarter decisions at the speed of your customer.

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TICKETMASTER SEES A STAGGERING 30%+ IN REVENUE, YOY The global leader in live event ticketing executes highly targeted digital marketing programs to reach new fans, maximize ticket sales, and gain a better understanding of their customer. Ticketmaster unifies its data with Datorama for smarter decision making.

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WHITEPAPER: PROGRAMMATIC ADVERTISING From working strategically with agencies via analytics and data ownership to full in-house trading, there’s a spectrum of ways to take control of programmatic. Learn how Marketing Intelligence will help you own your programmatic destiny today.

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THE DATORAMA DIFFERENCE OUR MARKETING INTELLIGENCE IS HOLISTIC Modern marketing is fragmented. With so many disparate tools, data sources, metrics and customers, marketing teams are overwhelmed and finding it impossible to make sense of the volume and complexity of information available. That’s why Datorama takes a holistic marketing intelligence approach– giving marketers one centralized platform to connect, unify, analyze and act on all their data– so the right KPIs and insights are easy to access and act on.

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OUR AI DRIVEN TECHNOLOGY IS YOUR #1 PROBLEM SOLVER The variety and complexity of marketing data, as well as marketers’ need for flexibility and control bring manual approaches to their breaking point. Designed by marketers, for marketers, Datorama’s technology makes the impossible, possible. Pervasive AI, machine learning and “in-the-box” marketing expertise put marketers themselves in control– to connect all data sources immediately, unify them for cross channel analysis, and surface the right KPIs and insights in the moment, automatically.

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WE’RE 100% FOCUSED ON MARKETING Our technology is fueled by our marketing DNA. Our community spans the ecosystem of the world’s best brands, agencies, publishers and platforms. Our expertise comes from partnering with real marketers everyday to deliver smarter decision making and redefine what’s possible. Our laser focus on marketing is your advantage. With Datorama you have a partner that speaks your language and puts all of the right technology in place to put you in control.

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“DATORAMA IS MISSION CRITICAL TO HOW TICKETMASTER OPERATES AS A BUSINESS. IT BRINGS IN ALL OF OUR DIFFERENT DATA SOURCES FROM THE WIDE VARIETY OF TECHNOLOGY PLATFORMS WE USE TO RECONCILE THEM, LINE THEM UP, AND MAKE SENSE OF INFORMATION THAT OTHERWISE WOULD LIVE IN SILOS WITHIN THE TECHNOLOGY STACK.”

GOSHA KHUCHUA

VP OF MARKETING, TICKETMASTER

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