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HOME | CUTTING EDGE PR INSIGHTSMEET KIMBOOKS BY KIMARTICLE COLLECTIONCONSULTINGTESTIMONIALSFAQS Empowering you with information and advice about communication and management. Fresh, practical, content full of ideas and information you can use immediately. HOW TO MANAGE RISK IN YOUR COMMUNICATION ACTIVITIES Do you include a risk management plan when you organize significant communication activities? A risk management plan should be part of every important communication activity so you can minimize the impact of potential problems and are not caught completely by surprise if something goes badly wrong. Risks are present in all communication activities, especially in FOUR STEPS IN PERSUASIVE COMMUNICATION AT WORK Most business people see persuasion as a straightforward process. They think it comprises: a strong statement of your position an outline of the supporting arguments, followed by a highly assertive, data-based explanation entering into discussion with others and obtaining their ready agreement In other words, you use logic, persistence and personal enthusiasm to get others HOW TO CREATE COMPELLING KEY MESSAGES WAYS TO PROMOTE YOUR VALUE TO THE ORGANIZATION Working with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by successfully managing your boss.) On the other hand, you need to COMMUNICATING DURING A CRISIS When you believe your organization is confronted by a crisis, you need to firstly confirm you are dealing with a genuine crisis as opposed to some sensationalist news coverage or a passing social media storm. From a communication perspective, you then need to consider who is most important to reach and what to say GOOD COMMUNICATION IS KEY TO SUCCESSFUL MERGERS AND Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication starts too late and doesn’t deal sufficiently with the post-merger integration issues. Mergers and acquisitions go through three broad phases. As part of an AT Kearney global survey, POOR COMMUNICATION CAUSES MOST PROJECT MANAGEMENT FAILURES Have you noticed there is hardly any information available in the communication profession on the skills required to successfully manage projects? The academic literature hardly contains anything, and PR courses neglect this important aspect of our profession. Yet we are required to manage projects of varying complexity, often simultaneously and usually under time pressure. What’s 8 WAYS TO DEFLECT TOUGH INTERVIEW QUESTIONS Some politicians and top managers have mastered the art of avoiding answers to difficult media interview questions. Others haven’t. Some forethought can turn any interview into a more positive result. I cringe every time an interviewee increases the impact of an awkward question by repeating it with a denial that only reinforces the

accusation in

USING REVERSE TYPE DRAMATICALLY REDUCES READER Reverse type is used by graphic designers to improve the design of a printed page. They love using it for expanses of text in glossy magazines, brochures and annual reports. But what impact does reverse type have on reader comprehension? This is the crucial issue. It is absolutely pointless designing an attractive looking page that HOME | CUTTING EDGE PR INSIGHTSMEET KIMBOOKS BY KIMARTICLE COLLECTIONCONSULTINGTESTIMONIALSFAQS Empowering you with information and advice about communication and management. Fresh, practical, content full of ideas and information you can use immediately. HOW TO MANAGE RISK IN YOUR COMMUNICATION ACTIVITIES Do you include a risk management plan when you organize significant communication activities? A risk management plan should be part of every important communication activity so you can minimize the impact of potential problems and are not caught completely by surprise if something goes badly wrong. Risks are present in all communication activities, especially in FOUR STEPS IN PERSUASIVE COMMUNICATION AT WORK Most business people see persuasion as a straightforward process. They think it comprises: a strong statement of your position an outline of the supporting arguments, followed by a highly assertive, data-based explanation entering into discussion with others and obtaining their ready agreement In other words, you use logic, persistence and personal enthusiasm to get others HOW TO CREATE COMPELLING KEY MESSAGES WAYS TO PROMOTE YOUR VALUE TO THE ORGANIZATION Working with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by successfully managing your boss.) On the other hand, you need to COMMUNICATING DURING A CRISIS When you believe your organization is confronted by a crisis, you need to firstly confirm you are dealing with a genuine crisis as opposed to some sensationalist news coverage or a passing social media storm. From a communication perspective, you then need to consider who is most important to reach and what to say GOOD COMMUNICATION IS KEY TO SUCCESSFUL MERGERS AND Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication starts too late and doesn’t deal sufficiently with the post-merger integration issues. Mergers and acquisitions go through three broad phases. As part of an AT Kearney global survey, POOR COMMUNICATION CAUSES MOST PROJECT MANAGEMENT FAILURES Have you noticed there is hardly any information available in the communication profession on the skills required to successfully manage projects? The academic literature hardly contains anything, and PR courses neglect this important aspect of our profession. Yet we are required to manage projects of varying complexity, often simultaneously and usually under time pressure. What’s 8 WAYS TO DEFLECT TOUGH INTERVIEW QUESTIONS Some politicians and top managers have mastered the art of avoiding answers to difficult media interview questions. Others haven’t. Some forethought can turn any interview into a more positive result. I cringe every time an interviewee increases the impact of an awkward question by repeating it with a denial that only reinforces the

accusation in

despite

GOOD COMMUNICATION CAN HUGELY LIFT EMPLOYEE ENGAGEMENT Communicators hold a powerful position by influencing the way things are done at work – as a manager or supervisor of their staff, and in communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee EMPLOYEE COMMUNICATION POLICY GUIDELINES 1. The exchange of meaning. Communication is the effective exchange of meaning or understanding in formal and informal communication. It

applies

POOR COMMUNICATION CAUSES MOST PROJECT MANAGEMENT FAILURES Have you noticed there is hardly any information available in the communication profession on the skills required to successfully manage projects? The academic literature hardly contains anything, and PR courses neglect this important aspect of our profession. Yet we are required to manage projects of varying complexity, often simultaneously and usually under time pressure. What’s STAKEHOLDERS KEY TO RESISTING THE ONSLAUGHT OF FAKE NEWS The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information. This problem continued to increase with the advent of the coronavirus. But the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main

difference

WHY EMPLOYEE RECOGNITION IS SO IMPORTANT To be really effective in your job, you need to know why and how to praise others for their good work. This popular article explains how you can give great employee recognition, and is available to you in a special Kindle collection of 13 top articles for only $11.99 including tax. Click here to buy. WHY TRUST IS REALLY IMPORTANT TO YOUR ORGANIZATION Trust is really important to us as individuals. We have all wondered at some stage, “How far can I trust this person to do the right thing?” But trust applies just as strongly to organizations. Trust allows people to rely on others without feeling obliged to HELP EMPLOYEES CONNECT STRATEGY TO THEIR DAILY ACTIVITIES A vital role for communicators is to tell all stakeholders, especially staff, about the decisions and the planned outcomes from the strategic planning process. Key messages need to be passed on consistently and effectively throughout the organization in a tailored way, not as mass-communication, head-office gloss or propaganda. Link the ‘big picture’ with the ‘little ABRUPT EXECUTIVE DEPARTURES CAUSE COMMUNICATION PROBLEMS Abrupt departures by senior executives can be a real headache for communicators because the rumor mill will often go into a frenzy about the event. And rumors are usually worse than the truth. Fill the vacuum of information When a sudden departure has occurred, the CEO should act immediately to fill the vacuum of information. HOME | CUTTING EDGE PR INSIGHTSMEET KIMBOOKS BY KIMARTICLE COLLECTIONCONSULTINGTESTIMONIALSFAQS Read lots of great feedback from newsletter subscribers and book purchasers. Join 5,000+ subscribers to our free newsletter, Cutting Edge PR Connections, and get awesome communication tips and articles delivered monthly direct to your inbox. PLUS a $10 voucher to my Amazon paperback books, which normally sell for $19.95 each. HOW TO MANAGE RISK IN YOUR COMMUNICATION ACTIVITIES 8 steps in risk management. Risk management should be a continuing process applied to all significant communication activities, especially when planning sizable new activities. Eight steps are commonly used for effective risk management: Establish the context.

Identify the risks.

WAYS TO PROMOTE YOUR VALUE TO THE ORGANIZATION 1. Ensure others become aware of your good work. Without overdoing it, ensure others can see your good work. For example, in one of my previous jobs, the procedures meant that any policy documents written for the Executive Committee were signed in the name of senior

managers.

GOOD COMMUNICATION IS KEY TO SUCCESSFUL MERGERS AND Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication starts too late and doesn’t deal sufficiently with the post-merger integration issues. Mergers and acquisitions go through three broad phases. As part of an AT Kearney global survey, FOUR STEPS IN PERSUASIVE COMMUNICATION AT WORK Most business people see persuasion as a straightforward process. They think it comprises: a strong statement of your position an outline of the supporting arguments, followed by a highly assertive, data-based explanation entering into discussion with others and obtaining their ready agreement In other words, you use logic, persistence and personal enthusiasm to get others HOW TO CREATE COMPELLING KEY MESSAGES HOW TO COMMUNICATE VALUE TO CUSTOMERS The perception of value is one of the most important elements of pricing. If customers don’t think they are getting value for money, you have no pricing power – you can’t lift prices to maintain profitability without losing many customers. However, if customers believe they are getting value for money, they will remain loyal

despite

accusation in

THESE VITAL, CREATIVE QUESTIONS ARE BETTER THAN Brainstorming is widely used in organizations of all sizes to generate many good new ideas. However, the brainstorming technique has limitations because it is so unstructured. Participants are encouraged to think of ideas no matter how wild and way out they may seem, on the grounds that the ideas can later be shaped into something HOME | CUTTING EDGE PR INSIGHTSMEET KIMBOOKS BY KIMARTICLE COLLECTIONCONSULTINGTESTIMONIALSFAQS Read lots of great feedback from newsletter subscribers and book purchasers. Join 5,000+ subscribers to our free newsletter, Cutting Edge PR Connections, and get awesome communication tips and articles delivered monthly direct to your inbox. PLUS a $10 voucher to my Amazon paperback books, which normally sell for $19.95 each. HOW TO MANAGE RISK IN YOUR COMMUNICATION ACTIVITIES 8 steps in risk management. Risk management should be a continuing process applied to all significant communication activities, especially when planning sizable new activities. Eight steps are commonly used for effective risk management: Establish the context.

Identify the risks.

managers.

despite

accusation in

THESE VITAL, CREATIVE QUESTIONS ARE BETTER THAN Brainstorming is widely used in organizations of all sizes to generate many good new ideas. However, the brainstorming technique has limitations because it is so unstructured. Participants are encouraged to think of ideas no matter how wild and way out they may seem, on the grounds that the ideas can later be shaped into something GOOD COMMUNICATION CAN HUGELY LIFT EMPLOYEE ENGAGEMENT Communicators hold a powerful position by influencing the way things are done at work – as a manager or supervisor of their staff, and in communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee EMPLOYEE COMMUNICATION POLICY GUIDELINES Information should be cascaded down the organization and communicated direct to team leaders as appropriate. It is better to over-communicate than under-communicate. Team leaders should make clear what information is available and communicate as requested. Effective team leaders regularly communicate with their team members

on a formal and

MAKE THE MOST OF SWOT ANALYSIS FOR COMMUNICATION PLANNING Make the most of SWOT analysis for communication planning 01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. IGNORE THIS BIG 55%-38%-7% NONVERBAL COMMUNICATION MYTH When you think about it, the words in personal communication logically should carry much more weight than a mere 7%. But this formula has been twisted and distorted, and has become a common factoid (a false statement asserted as a fact). HOW TO COMMUNICATE VALUE TO CUSTOMERS The perception of value is one of the most important elements of pricing. If customers don’t think they are getting value for money, you have no pricing power – you can’t lift prices to maintain profitability without losing many customers. However, if customers believe they are getting value for money, they will remain loyal

despite

STAKEHOLDERS KEY TO RESISTING THE ONSLAUGHT OF FAKE NEWS The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information. This problem continued to increase with the advent of the coronavirus. But the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main

difference

POOR COMMUNICATION CAUSES MOST PROJECT MANAGEMENT FAILURES The authors, who are vastly experienced in project management, including major work for Microsoft, point to the results of an industry survey in 2007 that attributed reasons for project failure as follows: 50% Poor requirement definition. 17% Inadequate risk management. 15% Poor scope control. 14% Communication problems. WHY EMPLOYEE RECOGNITION IS SO IMPORTANT To be really effective in your job, you need to know why and how to praise others for their good work. This popular article explains how you can give great employee recognition, and is available to you in a special Kindle collection of 13 top articles for only $11.99 including tax. Click here to buy. WHY TRUST IS REALLY IMPORTANT TO YOUR ORGANIZATION For organizations, trust is necessary for cooperation and communication, and the foundation for productive relationships. The practical relevance of this is that trust is the strongest predictor of consumer satisfaction (Rawlins, 2007). Due to its importance, trust should be measured and included as a critical indicator on the

dashboard of any

ABRUPT EXECUTIVE DEPARTURES CAUSE COMMUNICATION PROBLEMS Abrupt departures by senior executives can be a real headache for communicators because the rumor mill will often go into a frenzy about the event. And rumors are usually worse than the truth. Fill the vacuum of information When a sudden departure has occurred, the CEO should act immediately to fill the vacuum of information. HOME | CUTTING EDGE PR INSIGHTSMEET KIMBOOKS BY KIMARTICLE COLLECTIONCONSULTINGTESTIMONIALSFAQS Read lots of great feedback from newsletter subscribers and book purchasers. Join 5,000+ subscribers to our free newsletter, Cutting Edge PR Connections, and get awesome communication tips and articles delivered monthly direct to your inbox. PLUS a $10 voucher to my Amazon paperback books, which normally sell for $19.95 each. HOW TO MANAGE RISK IN YOUR COMMUNICATION ACTIVITIES 8 steps in risk management. Risk management should be a continuing process applied to all significant communication activities, especially when planning sizable new activities. Eight steps are commonly used for effective risk management: Establish the context.

Identify the risks.

managers.

despite

accusation in

Identify the risks.

managers.

despite

accusation in

THESE VITAL, CREATIVE QUESTIONS ARE BETTER THAN Brainstorming is widely used in organizations of all sizes to generate many good new ideas. However, the brainstorming technique has limitations because it is so unstructured. Participants are encouraged to think of ideas no matter how wild and way out they may seem, on the grounds that the ideas can later be shaped into something GOOD COMMUNICATION CAN HUGELY LIFT EMPLOYEE ENGAGEMENT Communicators hold a powerful position by influencing the way things are done at work – as a manager or supervisor of their staff, and in communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee EMPLOYEE COMMUNICATION POLICY GUIDELINES Information should be cascaded down the organization and communicated direct to team leaders as appropriate. It is better to over-communicate than under-communicate. Team leaders should make clear what information is available and communicate as requested. Effective team leaders regularly communicate with their team members

on a formal and

despite

difference

dashboard of any

Identify the risks.

IGNORE THIS BIG 55%-38%-7% NONVERBAL COMMUNICATION MYTH When you think about it, the words in personal communication logically should carry much more weight than a mere 7%. But this formula has been twisted and distorted, and has become a common factoid (a false statement asserted as a fact). MAKE THE MOST OF SWOT ANALYSIS FOR COMMUNICATION PLANNING Make the most of SWOT analysis for communication planning 01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. WAYS TO PROMOTE YOUR VALUE TO THE ORGANIZATION 1. Ensure others become aware of your good work. Without overdoing it, ensure others can see your good work. For example, in one of my previous jobs, the procedures meant that any policy documents written for the Executive Committee were signed in the name of senior

managers.

EMPLOYEE COMMUNICATION POLICY GUIDELINES Information should be cascaded down the organization and communicated direct to team leaders as appropriate. It is better to over-communicate than under-communicate. Team leaders should make clear what information is available and communicate as requested. Effective team leaders regularly communicate with their team members

on a formal and

Identify the risks.

managers.

on a formal and

HOW TO CREATE COMPELLING KEY MESSAGES GOOD COMMUNICATION IS KEY TO SUCCESSFUL MERGERS AND Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication starts too late and doesn’t deal sufficiently with the post-merger integration issues. Mergers and acquisitions go through three broad phases. As part of an AT Kearney global survey, HERE'S DETAILED PROOF THAT EMPLOYEE RECOGNITION CREATES Here’s detailed proof that employee recognition creates better workplace performance 01 Jun, 2020 Employee engagement, experience, satisfaction, Employee recognition When you introduce employee recognition activities in your work team, business unit, or in the whole organization, you create the opportunity for major positive results, including measurable improvements in employee GOOD COMMUNICATION CAN HUGELY LIFT EMPLOYEE ENGAGEMENT Communicators hold a powerful position by influencing the way things are done at work – as a manager or supervisor of their staff, and in communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee USING REVERSE TYPE DRAMATICALLY REDUCES READER Reverse type is used by graphic designers to improve the design of a printed page. They love using it for expanses of text in glossy magazines, brochures and annual reports. But what impact does reverse type have on reader comprehension? This is the crucial issue. It is absolutely pointless designing an attractive looking page that HOME | CUTTING EDGE PR INSIGHTS Read lots of great feedback from newsletter subscribers and book purchasers. Join 5,000+ subscribers to our free newsletter, Cutting Edge PR Connections, and get awesome communication tips and articles delivered monthly direct to your inbox. PLUS a $10 voucher to my Amazon paperback books, which normally sell for $19.95 each. HERE'S DETAILED PROOF THAT EMPLOYEE RECOGNITION CREATES Here’s detailed proof that employee recognition creates better workplace performance 01 Jun, 2020 Employee engagement, experience, satisfaction, Employee recognition When you introduce employee recognition activities in your work team, business unit, or in the whole organization, you create the opportunity for major positive results, including measurable improvements in employee MAKE THE MOST OF SWOT ANALYSIS FOR COMMUNICATION PLANNING Make the most of SWOT analysis for communication planning 01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. EMPLOYEE COMMUNICATION POLICY GUIDELINES Information should be cascaded down the organization and communicated direct to team leaders as appropriate. It is better to over-communicate than under-communicate. Team leaders should make clear what information is available and communicate as requested. Effective team leaders regularly communicate with their team members

on a formal and

HOW TO CREATE COMPELLING KEY MESSAGES Steps to develop key messages. Collect a representative team together (consider including your external PR and marketing consultants) to develop words and phrases as the core of complete sentences that will form key messages. Collect on a flip chart or whiteboard. Identify your messaging needs, whether ongoing or a one-off situation. WHY EMPLOYEE RECOGNITION IS SO IMPORTANT To be really effective in your job, you need to know why and how to praise others for their good work. This popular article explains how you can give great employee recognition, and is available to you in a special Kindle collection of 13 top articles for only $11.99 including tax. Click here to buy. THESE VITAL, CREATIVE QUESTIONS ARE BETTER THAN Brainstorming is widely used in organizations of all sizes to generate many good new ideas. However, the brainstorming technique has limitations because it is so unstructured. Participants are encouraged to think of ideas no matter how wild and way out they may seem, on the grounds that the ideas can later be shaped into something POOR COMMUNICATION CAUSES MOST PROJECT MANAGEMENT FAILURES The authors, who are vastly experienced in project management, including major work for Microsoft, point to the results of an industry survey in 2007 that attributed reasons for project failure as follows: 50% Poor requirement definition. 17% Inadequate risk management. 15% Poor scope control. 14% Communication problems. CEO AND SENIOR LEADERS ARE CRITICAL TO EMPLOYEE Why is employee engagement important? Why push for stronger employee engagement? Well, a whole range of benefits are generated from treating employee engagement as a priority, even the most important organizational priority. Some of the most important benefits are listed below, as discussed in an 2018 article by Quantum Workplace. Every benefit is backed up DOES A HEADLINE NEED A FULL STOP OR PERIOD? Sample local newspaper front page headline doesn’t include periods/full stops, either, as below: Media release heading. Above image: Headline of Raytheon media release, 20 April 2020, published in PR Newswire. No one knew the answer to the question of whether a full stop/period is appropriate in a headline, so legendary advertising figure David Ogilvy asked Colin Wheildon to HOW TO MANAGE RISK IN YOUR COMMUNICATION ACTIVITIES 8 steps in risk management. Risk management should be a continuing process applied to all significant communication activities, especially when planning sizable new activities. Eight steps are commonly used for effective risk management: Establish the context.

Identify the risks.

managers.

on a formal and

Identify the risks.

managers.

on a formal and

Identify the risks.

managers.

FOUR STEPS IN PERSUASIVE COMMUNICATION AT WORK Most business people see persuasion as a straightforward process. They think it comprises: a strong statement of your position an outline of the supporting arguments, followed by a highly assertive, data-based explanation entering into discussion with others and obtaining their ready agreement In other words, you use logic, persistence and personal enthusiasm to get others HOW TO CREATE COMPELLING KEY MESSAGES HERE'S DETAILED PROOF THAT EMPLOYEE RECOGNITION CREATESIMPROVE RECOGNITION WINDOWS HELLOIMPROVE SPEECH RECOGNITIONPERFORMANCE

RECOGNITION PHRASES

Here’s detailed proof that employee recognition creates better workplace performance 01 Jun, 2020 Employee engagement, experience, satisfaction, Employee recognition When you introduce employee recognition activities in your work team, business unit, or in the whole organization, you create the opportunity for major positive results, including measurable improvements in employee GOOD COMMUNICATION CAN HUGELY LIFT EMPLOYEE ENGAGEMENT Communicators hold a powerful position by influencing the way things are done at work – as a manager or supervisor of their staff, and in communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee STAKEHOLDERS KEY TO RESISTING THE ONSLAUGHT OF FAKE NEWS The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information. This problem continued to increase with the advent of the coronavirus. But the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main

difference

Identify the risks.

managers.

RECOGNITION PHRASES

difference

their

on a formal and

GOOD COMMUNICATION CAN HUGELY LIFT EMPLOYEE ENGAGEMENT Communicators hold a powerful position by influencing the way things are done at work – as a manager or supervisor of their staff, and in communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee STAKEHOLDERS KEY TO RESISTING THE ONSLAUGHT OF FAKE NEWS The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information. This problem continued to increase with the advent of the coronavirus. But the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main

difference

GOOD COMMUNICATION IS KEY TO SUCCESSFUL MERGERS AND Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication starts too late and doesn’t deal sufficiently with the post-merger integration issues. Mergers and acquisitions go through three broad phases. As part of an AT Kearney global survey, DOES A HEADLINE NEED A FULL STOP OR PERIOD? Sample local newspaper front page headline doesn’t include periods/full stops, either, as below: Media release heading. Above image: Headline of Raytheon media release, 20 April 2020, published in PR Newswire. No one knew the answer to the question of whether a full stop/period is appropriate in a headline, so legendary advertising figure David Ogilvy asked Colin Wheildon to ABRUPT EXECUTIVE DEPARTURES CAUSE COMMUNICATION PROBLEMS Abrupt departures by senior executives can be a real headache for communicators because the rumor mill will often go into a frenzy about the event. And rumors are usually worse than the truth. Fill the vacuum of information When a sudden departure has occurred, the CEO should act immediately to fill the vacuum of information. HOW TO MANAGE RISK IN YOUR COMMUNICATION ACTIVITIES 8 steps in risk management. Risk management should be a continuing process applied to all significant communication activities, especially when planning sizable new activities. Eight steps are commonly used for effective risk management: Establish the context.

Identify the risks.

managers.

RECOGNITION PHRASES

difference

Identify the risks.

managers.

RECOGNITION PHRASES

difference

their

on a formal and

GOOD COMMUNICATION CAN HUGELY LIFT EMPLOYEE ENGAGEMENT Communicators hold a powerful position by influencing the way things are done at work – as a manager or supervisor of their staff, and in communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee STAKEHOLDERS KEY TO RESISTING THE ONSLAUGHT OF FAKE NEWS The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information. This problem continued to increase with the advent of the coronavirus. But the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main

difference

GOOD COMMUNICATION IS KEY TO SUCCESSFUL MERGERS AND Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication starts too late and doesn’t deal sufficiently with the post-merger integration issues. Mergers and acquisitions go through three broad phases. As part of an AT Kearney global survey, DOES A HEADLINE NEED A FULL STOP OR PERIOD? Sample local newspaper front page headline doesn’t include periods/full stops, either, as below: Media release heading. Above image: Headline of Raytheon media release, 20 April 2020, published in PR Newswire. No one knew the answer to the question of whether a full stop/period is appropriate in a headline, so legendary advertising figure David Ogilvy asked Colin Wheildon to ABRUPT EXECUTIVE DEPARTURES CAUSE COMMUNICATION PROBLEMS Abrupt departures by senior executives can be a real headache for communicators because the rumor mill will often go into a frenzy about the event. And rumors are usually worse than the truth. Fill the vacuum of information When a sudden departure has occurred, the CEO should act immediately to fill the vacuum of information.

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Fresh, practical, world-class ideas and information about communication management. Discover it all in our newsletters, articles, and ebooks . Quoted in the New York Times! OPINION PIECE BY KIM HARRISON GAIN MORE SKILLS – OR YOUR CAREER WILL CRASH Written and posted 21 Feb 2018 As technology rapidly features more in our daily lives, a natural response would be to fit jobs into the gaps that computers can’t handle. However, evolving technology means those gaps will become smaller and people will be squeezed out. The answer is to adapt by gaining new, strategic skills throughout your career. As an example Read more opinion pieces by Kim in his blog

Meet Kim Harrison

Author & Consultant

Explore and share Kim’s free articles A great range of insights in 250 articles on communication topics you can use straight away! LOST IN TRANSLATION: COMMUNICATORS TOO OFTEN OVERLOOK THE IMPORTANCE

OF GOOD TRANSLATION

Written and posted 25 Aug 2019 As a young PR consultant, I helped my colleagues develop promotional material in support of a client who was planning to set up a joint venture to build a glassmaking factory in China for the manufacture of ‘architectural glass’ such as windows for offices and apartments. Our client ACI was a well-established Australian company, and

Read this article

USE NUMBERS TO MAKE YOUR WRITING MORE PERSUASIVE Written and posted 10 Jul 2019 Has a colleague ever said to you: “I started a writing career because I’m hopeless with numbers.”? Many communicators find it difficult to understand, use and write about numbers. Some even admit to entering a writing career so they will avoid dealing with figures. Yet figures are increasingly central to good practice. In addition to

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ENSURE YOUR CHANGE COMMUNICATION STRATEGY FIRST ALIGNS WITH THE EXTERNAL BUSINESS ENVIRONMENT Written and posted 10 Jul 2019 It is crucial for you to start each of your major change communication programs by showing how the changes are caused directly by pressures in the external business environment. This conveys important authenticity to your employees. They can perceive these pressures for themselves, becoming aware of what is happening elsewhere. Otherwise, they will invariably have

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HOW TO EFFECTIVELY MANAGE REMOTE AND FREELANCE WORKERS Written and posted 16 Jun 2019 Remote and freelance workers are proving to be a very efficient and flexible source of talent in the digital age. Employers don’t incur the cost of providing technical hardware or office space for their external teams. This works for lawyers, accountants, HR firms, freelancers and many other types of workers including those in PR and

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HOW TO MANAGE RISK IN YOUR COMMUNICATION ACTIVITIES Written and posted 11 Jun 2019 Do you include a risk management plan when you organize significant communication activities? A risk management plan should be part of every important communication activity so you can minimize the impact of potential problems and are not caught completely by surprise if something goes badly wrong. Risks are present in all communication activities, especially in

Read this article

CAUSES OF ORGANIZATIONAL CRISES ARE SO PREDICTABLE Written and posted 12 May 2019 More than two thirds of organizational crises are predictable – because they are largely created by management’s own actions or inactions. Over the past decade, this consistent fact has been revealed by the Institute for Crisis Management’s crisis monitoring. Mismanagement is the biggest cause of crises, accounting for around 25-30% of cases of smoldering issues

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MEDIA RELATIONS: JOURNALISTS NEED TO BETTER UNDERSTAND PR’S WIDE

SCOPE

Written and posted 12 May 2019 Every time new job growth trends are published by the US Census Bureau, a news outlet somewhere will lament in a “fresh” story angle that PR is killing journalism. I was about to write detailed comments about PR employment growing while journalism numbers are dying, when I noticed Lou Hoffman also commented in a post

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INTERNAL COMMUNICATION STARVED OF RESOURCES: HERE’S HOW YOU CAN GAIN

MORE FUNDING

Written and posted 9 Mar 2019 The evidence is in plain sight. Good internal communication (IC) creates high levels of employee engagement, which in turn lifts organizational performance outcomes. Key IC drivers of employee engagement are: Employees’ relationship with their supervisor/manager Line of sight – the extent to which employees can see how their work contributes to business unit and organizational

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TIPS FOR IMPROMPTU SPEAKING Written and posted 27 Feb 2019 You have just joined a committee representing three business units from your organization, and the chair asks you to speak about a joint issue without notice. You are called into an executive meeting to update top management about an issue you are responsible for managing. These are a couple of examples of off-the-cuff or impromptu

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HOW TO MAKE AN AUTHORITATIVE PRESENTATION TO SENIOR EXECUTIVES Written and posted 2 Feb 2019 Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under great time pressure. Your presentation needs to solve a significant business problem or create a strong opportunity if it is going to stand out. They are not going to let you make a nicely detailed presentation

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