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ABOUT CUEBIQ
About Cuebiq. Cuebiq is an offline intelligence and measurement company helping marketers understand the true impact of their cross-channel advertising in the offline world.MOBILITY DASHBOARD
Mobility Dashboard. Cuebiq’s Mobility Index enables brands, researchers, government agencies, and health professionals to understand shifts in mobility trends across the U.S. over time. With the ability to view data at multiple levels (nationally, state-wide, county, industry vertical), users can understand a population’smobility down to
CONTACT INDEX DASHBOARD Free Access Contact Index Dashboard. Our Contact Index Dashboard allows you to measure the link between social distancing and mobility. The CCI measures if two or more devices come within 50 feet of each other within a five minute time period – the CCI allows you (at the county level) to compare device level contacts to pre COVID-19 contact and mobility trends.MOBILITY INSIGHTS
Free Access Mobility Insights. We understand this is a tough time for businesses as well as consumers. As part of our commitment to sharing insights for the greater good, Cuebiq is providing free access to location-based dashboards and analyses. WINE TASTING AND WORKING FROM HOME: COMING BACK TO CUEBIQ Wine Tasting and Working From Home: Coming back to Cuebiq. Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq didn’t involve taking the subway, grabbing coffee, and sitting at a new desk, but rather walking across the room in my small apartment in Brooklyn and sitting at a fold-up desk I goton
LINEAR VS. ADVANCED TV: THE CURRENT STATE OF TELEVISION OTT is the term used for the delivery of TV and film content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. OTT leverages apps to stream video content to a TV using both on-demand and linear/live content. Examples of OTT devices are Apple TV, Roku SIX INTERVIEW TIPS TO LAND YOUR DREAM TECH JOB AT CUEBIQ 4. Be Prepared — It’s as Simple as That. You’re trying to get a job in tech, so brush up on data structures and algorithms. Run a lot of practice problems and focus on your time-management skills. In particular, be sure to focus on data structures, computational complexity, and sorting and search algorithms. 5. WHAT IS CONSUMER COMPATIBILITY AND WHY IS IT IMPORTANT FOR Consumer compatibility is the overall metric that measures the value consumers place on your brand. It shows how effective your consumer-brand relationship is. This is not a new concept; for years loyalty programs have helped measure consumer compatibility. However, at Cuebiq we believe consumer compatibility comprises more than justloyalty.
WHAT IT'S LIKE TO BE HEAD OF ENGINEERING AT CUEBIQ: A Q&A What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro. This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been with Cuebiq since its early days, Marco has extensive experience in software development and oversees the team in Milan. Read on to learn about the day-to-day OFFLINE INTELLIGENCE & MEASUREMENT Leverage our data to build custom yet repeatable analytics solutions in a platform that saves you ramp-up time and costs. Understand how your marketing activations are changing consumer behavior and how to increase return on ad spend. Target more effective audiences based on their offline behaviors, brand loyalty, purchase intent, and more.ABOUT CUEBIQ
About Cuebiq. Cuebiq is an offline intelligence and measurement company helping marketers understand the true impact of their cross-channel advertising in the offline world.MOBILITY DASHBOARD
Mobility Dashboard. Cuebiq’s Mobility Index enables brands, researchers, government agencies, and health professionals to understand shifts in mobility trends across the U.S. over time. With the ability to view data at multiple levels (nationally, state-wide, county, industry vertical), users can understand a population’smobility down to
CONTACT INDEX DASHBOARD Free Access Contact Index Dashboard. Our Contact Index Dashboard allows you to measure the link between social distancing and mobility. The CCI measures if two or more devices come within 50 feet of each other within a five minute time period – the CCI allows you (at the county level) to compare device level contacts to pre COVID-19 contact and mobility trends.MOBILITY INSIGHTS
Free Access Mobility Insights. We understand this is a tough time for businesses as well as consumers. As part of our commitment to sharing insights for the greater good, Cuebiq is providing free access to location-based dashboards and analyses. WINE TASTING AND WORKING FROM HOME: COMING BACK TO CUEBIQ Wine Tasting and Working From Home: Coming back to Cuebiq. Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq didn’t involve taking the subway, grabbing coffee, and sitting at a new desk, but rather walking across the room in my small apartment in Brooklyn and sitting at a fold-up desk I goton
LINEAR VS. ADVANCED TV: THE CURRENT STATE OF TELEVISION OTT is the term used for the delivery of TV and film content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. OTT leverages apps to stream video content to a TV using both on-demand and linear/live content. Examples of OTT devices are Apple TV, Roku SIX INTERVIEW TIPS TO LAND YOUR DREAM TECH JOB AT CUEBIQ 4. Be Prepared — It’s as Simple as That. You’re trying to get a job in tech, so brush up on data structures and algorithms. Run a lot of practice problems and focus on your time-management skills. In particular, be sure to focus on data structures, computational complexity, and sorting and search algorithms. 5. WHAT IS CONSUMER COMPATIBILITY AND WHY IS IT IMPORTANT FOR Consumer compatibility is the overall metric that measures the value consumers place on your brand. It shows how effective your consumer-brand relationship is. This is not a new concept; for years loyalty programs have helped measure consumer compatibility. However, at Cuebiq we believe consumer compatibility comprises more than justloyalty.
WHAT IT'S LIKE TO BE HEAD OF ENGINEERING AT CUEBIQ: A Q&A What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro. This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been with Cuebiq since its early days, Marco has extensive experience in software development and oversees the team in Milan. Read on to learn about the day-to-daySOLUTIONS - CUEBIQ
Workbench is the ecosystem you need, with the tools and applications to monetize data. And when you need to scale, we offer flexible licensing so you only pay for the data you use. Technology Provider. Build a solution for your company without sacrificing budget and time. Cuebiq is fully customizable with the tools you need or if you have aMOBILITY INSIGHTS
Free Access Mobility Insights. We understand this is a tough time for businesses as well as consumers. As part of our commitment to sharing insights for the greater good, Cuebiq is providing free access to location-based dashboards and analyses.RESOURCE CENTER
Fueling Innovation With Data: The Power of Platform as a Service. By Isabel Sperry. Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating with data, as it empowers marketers, developers, and analysts alike to build custom, data-driven solutions to fit their needs, all in a privacy-enhancedenvironment.
HOME SWITCHER TREND ANALYSIS Home Switcher Trend Analysis. The Cuebiq Home Switcher Trend Analysis looks at the rate of relocation, and most popular destinations, for recently home switchers across the US. Available at the national, state, and county level, this analysis compares how relocations over time compare to last year, showing how the pandemic and resultingCONTACT US - CUEBIQ
New York. 15 West 27th Street 9th floor New York, NY 10001 OFFLINE INTELLIGENCE PLATFORM Visit Intelligence. Guide your media planning & buying decisions and brick-and-mortar strategies with 100% first-party location data. Cuebiq’s post campaign analysis provided a wealth of insight. The data illuminated key metrics such as the overall lift of the campaign, which days and hours were the most effective, what other brands and WHAT IS CONSUMER COMPATIBILITY AND WHY IS IT IMPORTANT FOR Consumer compatibility is the overall metric that measures the value consumers place on your brand. It shows how effective your consumer-brand relationship is. This is not a new concept; for years loyalty programs have helped measure consumer compatibility. However, at Cuebiq we believe consumer compatibility comprises more than justloyalty.
HOW TO MEASURE TV ADVERTISING WITH REAL-WORLD CONSUMER About the Author. Isabel Sperry, Senior Manager, Growth Marketing Isabel is a digital marketer with a background in blogging, graphic design, and social media management. A graduate of Yale University, she majored in American Studies and is passionate about American literature and art history. DATA PRIVACY REGULATION IN 2020: WHAT COMES AFTER CCPA While enforcement of CCPA won’t begin until July 2020, enforcement can be applied retroactively on activities that have taken place from January 1 onward. After January, marketers should be prepared for additional state laws to come out in 2020. Some feel that there are as many as eight states that have made meaningful progress toward privacy 5 SECURITY QUESTIONS YOU NEED TO ASK IN YOUR NEXT RFI About the Author. Nicola Mutti, Head of Security Nicola is the Head of Security at Cuebiq in Milan. He has worked at various big, complex finance companies, but came to Cuebiq over a year ago to lead the security team in exploring new technologies and trying innovative hacking-defense techniques. OFFLINE INTELLIGENCE & MEASUREMENT Leverage our data to build custom yet repeatable analytics solutions in a platform that saves you ramp-up time and costs. Understand how your marketing activations are changing consumer behavior and how to increase return on ad spend. Target more effective audiences based on their offline behaviors, brand loyalty, purchase intent, and more. CONTACT INDEX DASHBOARD Free Access Contact Index Dashboard. Our Contact Index Dashboard allows you to measure the link between social distancing and mobility. The CCI measures if two or more devices come within 50 feet of each other within a five minute time period – the CCI allows you (at the county level) to compare device level contacts to pre COVID-19 contact and mobility trends.MOBILITY DASHBOARD
Mobility Dashboard. Cuebiq’s Mobility Index enables brands, researchers, government agencies, and health professionals to understand shifts in mobility trends across the U.S. over time. With the ability to view data at multiple levels (nationally, state-wide, county, industry vertical), users can understand a population’smobility down to
SHELTER-IN-PLACE ANALYSIS Methodology: The Shelter-In-Place Analysis represents the percentage of devices staying at home in any given county. It is calculated daily by measuring how many devices moved less than 330 feet from home. In the 100% stacked area chart we also provide the percentage of devices traveling less than one mile, less than 10 miles, and more than 10miles.
HOME SWITCHER TREND ANALYSIS Home Switcher Trend Analysis. The Cuebiq Home Switcher Trend Analysis looks at the rate of relocation, and most popular destinations, for recently home switchers across the US. Available at the national, state, and county level, this analysis compares how relocations over time compare to last year, showing how the pandemic and resulting WINE TASTING AND WORKING FROM HOME: COMING BACK TO CUEBIQ Wine Tasting and Working From Home: Coming back to Cuebiq. Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq didn’t involve taking the subway, grabbing coffee, and sitting at a new desk, but rather walking across the room in my small apartment in Brooklyn and sitting at a fold-up desk I goton
SIX INTERVIEW TIPS TO LAND YOUR DREAM TECH JOB AT CUEBIQ 4. Be Prepared — It’s as Simple as That. You’re trying to get a job in tech, so brush up on data structures and algorithms. Run a lot of practice problems and focus on your time-management skills. In particular, be sure to focus on data structures, computational complexity, and sorting and search algorithms. 5. LINEAR VS. ADVANCED TV: THE CURRENT STATE OF TELEVISION OTT is the term used for the delivery of TV and film content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. OTT leverages apps to stream video content to a TV using both on-demand and linear/live content. Examples of OTT devices are Apple TV, Roku HOW TO MEASURE TV ADVERTISING WITH REAL-WORLD CONSUMER About the Author. Isabel Sperry, Senior Manager, Growth Marketing Isabel is a digital marketer with a background in blogging, graphic design, and social media management. A graduate of Yale University, she majored in American Studies and is passionate about American literature and art history. WHAT IT'S LIKE TO BE HEAD OF ENGINEERING AT CUEBIQ: A Q&A What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro. This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been with Cuebiq since its early days, Marco has extensive experience in software development and oversees the team in Milan. Read on to learn about the day-to-day OFFLINE INTELLIGENCE & MEASUREMENT Leverage our data to build custom yet repeatable analytics solutions in a platform that saves you ramp-up time and costs. Understand how your marketing activations are changing consumer behavior and how to increase return on ad spend. Target more effective audiences based on their offline behaviors, brand loyalty, purchase intent, and more. CONTACT INDEX DASHBOARD Free Access Contact Index Dashboard. Our Contact Index Dashboard allows you to measure the link between social distancing and mobility. The CCI measures if two or more devices come within 50 feet of each other within a five minute time period – the CCI allows you (at the county level) to compare device level contacts to pre COVID-19 contact and mobility trends.MOBILITY DASHBOARD
Mobility Dashboard. Cuebiq’s Mobility Index enables brands, researchers, government agencies, and health professionals to understand shifts in mobility trends across the U.S. over time. With the ability to view data at multiple levels (nationally, state-wide, county, industry vertical), users can understand a population’smobility down to
SHELTER-IN-PLACE ANALYSIS Methodology: The Shelter-In-Place Analysis represents the percentage of devices staying at home in any given county. It is calculated daily by measuring how many devices moved less than 330 feet from home. In the 100% stacked area chart we also provide the percentage of devices traveling less than one mile, less than 10 miles, and more than 10miles.
HOME SWITCHER TREND ANALYSIS Home Switcher Trend Analysis. The Cuebiq Home Switcher Trend Analysis looks at the rate of relocation, and most popular destinations, for recently home switchers across the US. Available at the national, state, and county level, this analysis compares how relocations over time compare to last year, showing how the pandemic and resulting WINE TASTING AND WORKING FROM HOME: COMING BACK TO CUEBIQ Wine Tasting and Working From Home: Coming back to Cuebiq. Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq didn’t involve taking the subway, grabbing coffee, and sitting at a new desk, but rather walking across the room in my small apartment in Brooklyn and sitting at a fold-up desk I goton
SIX INTERVIEW TIPS TO LAND YOUR DREAM TECH JOB AT CUEBIQ 4. Be Prepared — It’s as Simple as That. You’re trying to get a job in tech, so brush up on data structures and algorithms. Run a lot of practice problems and focus on your time-management skills. In particular, be sure to focus on data structures, computational complexity, and sorting and search algorithms. 5. LINEAR VS. ADVANCED TV: THE CURRENT STATE OF TELEVISION OTT is the term used for the delivery of TV and film content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. OTT leverages apps to stream video content to a TV using both on-demand and linear/live content. Examples of OTT devices are Apple TV, Roku HOW TO MEASURE TV ADVERTISING WITH REAL-WORLD CONSUMER About the Author. Isabel Sperry, Senior Manager, Growth Marketing Isabel is a digital marketer with a background in blogging, graphic design, and social media management. A graduate of Yale University, she majored in American Studies and is passionate about American literature and art history. WHAT IT'S LIKE TO BE HEAD OF ENGINEERING AT CUEBIQ: A Q&A What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro. This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been with Cuebiq since its early days, Marco has extensive experience in software development and oversees the team in Milan. Read on to learn about the day-to-daySOLUTIONS - CUEBIQ
Workbench is the ecosystem you need, with the tools and applications to monetize data. And when you need to scale, we offer flexible licensing so you only pay for the data you use. Technology Provider. Build a solution for your company without sacrificing budget and time. Cuebiq is fully customizable with the tools you need or if you have aABOUT CUEBIQ
About Cuebiq. Cuebiq is an offline intelligence and measurement company helping marketers understand the true impact of their cross-channel advertising in the offline world.MOBILITY INSIGHTS
Free Access Mobility Insights. We understand this is a tough time for businesses as well as consumers. As part of our commitment to sharing insights for the greater good, Cuebiq is providing free access to location-based dashboards and analyses.WORKBENCH - CUEBIQ
Workbench democratizes innovation by helping companies of all sizes build and scale custom data solutions. Accelerate Innovation. Prototype and test location-based and other data applications quickly. Minimize Upfront Costs and Risk. Sourcing commitments, security, and storage overhead are virtually eliminated on the Workbench platform.CONTACT US - CUEBIQ
New York. 15 West 27th Street 9th floor New York, NY 10001 OFFLINE INTELLIGENCE PLATFORM Visit Intelligence. Guide your media planning & buying decisions and brick-and-mortar strategies with 100% first-party location data. Cuebiq’s post campaign analysis provided a wealth of insight. The data illuminated key metrics such as the overall lift of the campaign, which days and hours were the most effective, what other brands andTRAVELER ANALYSIS
Traveler Analysis. Cuebiq’s Traveler Analysis allows decision-makers to estimate not only the number of people traveling to a given location from out of state, but also to understand where exactly travelers are coming from, and what percentage are self-quarantining vs. failing to shelter in place. Methodology: In this analysis, wefocused on
WHAT IS CONSUMER COMPATIBILITY AND WHY IS IT IMPORTANT FOR Consumer compatibility is the overall metric that measures the value consumers place on your brand. It shows how effective your consumer-brand relationship is. This is not a new concept; for years loyalty programs have helped measure consumer compatibility. However, at Cuebiq we believe consumer compatibility comprises more than justloyalty.
HOW TO MEASURE TV ADVERTISING WITH REAL-WORLD CONSUMER About the Author. Isabel Sperry, Senior Manager, Growth Marketing Isabel is a digital marketer with a background in blogging, graphic design, and social media management. A graduate of Yale University, she majored in American Studies and is passionate about American literature and art history. PARTNER SPOTLIGHT: Q&A WITH SUPRIYA GOSWAMI, VP OF Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi. We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company that help brands understand, identify, engage, and acquire customers. Read on for Supriya’s take on challenges the mobile advertising industry isfacing now
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ACCESS MOBILITY INSIGHTS Gain free access to Cuebiq’s mobility insights and visitation patterns to empower your decision-making with Offline Intelligence dashboards and analyses.View Now
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OFFLINE INTELLIGENCE PLATFORM Whether it’s measuring the impact of your advertising dollars, optimizing supply chains or planning future resource management – analyzing mobility and changing consumer behavior is critical to the success of your business. Cuebiq’s Platform provides a powerful suite of solutions and self-service tools to help you make better, more informed decisions for your business.Learn More
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WHAT MAKES CUEBIQ DIFFERENTINDUSTRY LEADING
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RELATIONSHIPS WITH MOBILE APPS COMPLETE CONSUMER JOURNEY100+
100+ DATA POINTS PER DEVICE PER DAY TO VALIDATE VISITS FOR BETTERINSIGHTS
OUR PRIVACY APPROACH IS DESIGNED TO BEFUTURE-PROOF
CCPA-COMPLIANT, GDPR-COMPLIANT, NAI MEMBERS, TRUSTARC & TAG CERTIFIED HOW WE VERIFY VISITS: THE DOUBLE-VERIFIED APPROACH Cuebiq’s first-party data collection methodology leverages GPS signals to collect anonymous offline behaviors at scale. Because of the accuracy and precision of our data, we are able to measure dwell time. This allows us to understand how long consumers “dwell” at a location, so we can filter out “fake visits” from our results. Since we use a double-verified approach, our clients can trust theresults.
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PRECISE DATA
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OF OUR COLLECTED DATA PRODUCES RESULTS WITH 5+ DECIMALSDOUBLE-VERIFICATION
DWELL TIME
UNLIKE OTHER PROVIDERS, CUEBIQ MEASURES DWELL TIME OF CONSUMER VISITS TO UNDERSTAND HOW LONG USERS “DWELL” AT A LOCATION. WE DO THIS TO FILTER OUT “FAKE VISITS” OR CONSUMERS WHO MAY JUST BE PASSING BY.ACCURACY
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MOVE THE NEEDLE FOR YOUR BRAND OFFLINE INTELLIGENCE HELPS YOU DRIVE YOUR STRATEGY AND MAKE THE RIGHTMARKETING DECISIONS
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THIS PARTNERSHIP ENABLES US TO HARNESS A MORE COMPLETE VIEW OF CONSUMERS, BOTH ONLINE AND OFFLINE. CUEBIQ’S DATA AND ANALYSIS ALLOW US TO MEASURE OUR CAMPAIGNS MORE EFFECTIVELY, REACH THE RIGHT AUDIENCES, AND DRAW THEM TO PHYSICAL LOCATIONS LIKE DEALERSHIPSAND STORES.
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HIGH-IMPACT USE CASES FOR LOCATION DATA IN RETAIL 85% of retailers want to use location data to predict customer behavior During these unpredictable times, location data shedslight…
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