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RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
ACCESS TO THE
Marlene M. Maheu, Phd. www.TelementalHealth.com "Alzay helped me identify my sales funnel, fine tune my webinar sales pitch, and reorganize an accompanying webpage – oh, did I PRODUCTIZED SERVICES: 30+ EXAMPLES OF SCALABLE CONSULTING Productized services is a better way. A productized service is a pre-packaged consulting solution solving for one specific problem. Analogy: Package up your service and present it like box of cake mix on the shelf at the supermarket. Your prospective client pulls the boxoff the shelf.
CONSULTING MEETING AGENDA: 4 STEP TEMPLATE FOR MORE Consulting Meeting Agenda: 4 Step Template for More Conversions. “I can get potential clients to have a conversation with me, but those conversations don’t lead to anything!”. Sound familiar? Sometimes the problem isn’t with the client—it’s with us. We’re taking perfectly good opportunities and breaking them by having the wrong HOW TO SET CLEAR EXPECTATIONS FOR YOUR TEAM, PARTNERS The other way to measure against your expectations is with a simple checklist. If standard business metrics like money or time don’t make sense, then just create a very straightforward checklist and tell your person, tell your vendor, tell your employee, "Here's THE ULTIMATE GUIDE TO MISSION VISION AND BRAND POSITIONING If you've done any kind of corporate planning or strategic planning in the past you've probably crafted a mission statement of some kind. The conventional process is hard and most often creates mission statements that are terrible.. Let's compare the mission statements of two different companies to see the difference between a conventional approach and a Coveted approach. HOW TO EXPLAIN YOUR CONSULTING SERVICES: TALK TO A FIVE The best way to go is to explain it to them as if you were talking to a five year old. You must keep in mind the distractions your client faces and work around them in order to get your point across. You must also understand when it is time to accept your client’s decision and move on. Use this article to create a roadmap of how to best TY BENNETT STORYTELLING: STEP-BY-STEP STRATEGY FOR Ty Bennett has written a couple of different books in the areas of influence, leadership, and storytelling. I found him from a book that he's written called The Power of Storytelling. Today we want to focus in on that topic and see if we can't figure out how to better usestorytelling as a
COVETED CONSULTANTRESULTSBEST ARTICLESCONTACT USABOUTTERMS OF SERVICECONTENT MARKETING FUNNEL Dear Consultant, My name is Alzay Calhoun and this website exists to help you scale your consulting company by productizing. Productizing is a strategy that allows expert, serviced-based companies to grow predictably without getting caught up in the flash-in-the-pan, shiny-object strategy of the day. PRODUCTS – COVETED CONSULTANT One Call Close is a video course that show you how to: Effortlessly express the value of what you do so potential clients find your services easy to buy. Find the deep, underlying issue that will compel your potential client to take action. Protect your expertise and eliminate the proposal process by pinpointing the most important issueearly
RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
ACCESS TO THE
Marlene M. Maheu, Phd. www.TelementalHealth.com "Alzay helped me identify my sales funnel, fine tune my webinar sales pitch, and reorganize an accompanying webpage – oh, did I PRODUCTIZED SERVICES: 30+ EXAMPLES OF SCALABLE CONSULTING Productized services is a better way. A productized service is a pre-packaged consulting solution solving for one specific problem. Analogy: Package up your service and present it like box of cake mix on the shelf at the supermarket. Your prospective client pulls the boxoff the shelf.
CONSULTING MEETING AGENDA: 4 STEP TEMPLATE FOR MORE Consulting Meeting Agenda: 4 Step Template for More Conversions. “I can get potential clients to have a conversation with me, but those conversations don’t lead to anything!”. Sound familiar? Sometimes the problem isn’t with the client—it’s with us. We’re taking perfectly good opportunities and breaking them by having the wrong HOW TO SET CLEAR EXPECTATIONS FOR YOUR TEAM, PARTNERS The other way to measure against your expectations is with a simple checklist. If standard business metrics like money or time don’t make sense, then just create a very straightforward checklist and tell your person, tell your vendor, tell your employee, "Here's THE ULTIMATE GUIDE TO MISSION VISION AND BRAND POSITIONING If you've done any kind of corporate planning or strategic planning in the past you've probably crafted a mission statement of some kind. The conventional process is hard and most often creates mission statements that are terrible.. Let's compare the mission statements of two different companies to see the difference between a conventional approach and a Coveted approach. HOW TO EXPLAIN YOUR CONSULTING SERVICES: TALK TO A FIVE The best way to go is to explain it to them as if you were talking to a five year old. You must keep in mind the distractions your client faces and work around them in order to get your point across. You must also understand when it is time to accept your client’s decision and move on. Use this article to create a roadmap of how to best TY BENNETT STORYTELLING: STEP-BY-STEP STRATEGY FOR Ty Bennett has written a couple of different books in the areas of influence, leadership, and storytelling. I found him from a book that he's written called The Power of Storytelling. Today we want to focus in on that topic and see if we can't figure out how to better usestorytelling as a
RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
HOW TO FIND FREELANCE CONSULTING WORK We can click “Filters,” we can click “Budget”, and select those who are willing to spend $5,000 or more. We can click “10 plus hires” (people who have hired at least 10 people on the platform before). Now that number shrinks to 1,600 jobs that are available hereon the platform.
HOW TO SELL CONTENT MARKETING SERVICES The good news is that there is a way to successfully sell your content marketing services. First, you must know what your potential client needs. Second, set your pricing according to the business problem your prospective client is facing. Third, develop a sales process that allows your prospective client to make the decision quickly and HOW TO PACKAGE CONSULTING SERVICES: CREATE AN OFFER THAT Welcome to Video Number 3, where we cover how to design a great consulting offer. To review, in Video Number 1, we covered the opportunity.We saw that there are a lot of small business owners, thousands, if not millions, that buy legitimate services. HOW TO START A CONSULTING BUSINESS A member of the community, Nick, reached out and asked a couple of questions about how to start a consulting business. Specifically he wanted to use assessments as part of THE ULTIMATE GUIDE TO MISSION VISION AND BRAND POSITIONING If you've done any kind of corporate planning or strategic planning in the past you've probably crafted a mission statement of some kind. The conventional process is hard and most often creates mission statements that are terrible.. Let's compare the mission statements of two different companies to see the difference between a conventional approach and a Coveted approach. LOCAL MARKETING AGENCY: 122 PROFITABLE NICHES [DOWNLOAD Local Marketing Agency: 122 Profitable Niches You’re a digital marketing expert. In theory you could work with any client. All your prospect has to do is tell you what he needs. The problem is, he may not know. How many potential clients even know what a digital marketing expert really is? WHAT $100K CONSULTANTS DO DIFFERENTLY What $100K Consultants Do Differently. The business in your mind, is different than the business in your hands. Let's talk about that honestly right now. Typically somewhere around $100K, this blockage, this Wall that you want to get over shows up. Even though you've been walking down this same path for a long time, there is this Wallstopping
HOW TO PACKAGE AND SELL DIGITAL MARKETING SERVICES You can sell for more than that if you choose. You can sell for less than that if you choose. But you get an idea of where the sweet spot is for how the pricing of services is typically structured. If you think about it in terms of a month, it'll fit somewhere along this SMALL BUSINESS HIRING: HOW TO HIRE PEOPLE YOU DON’T KNOW Edited Video Transcript: You're only going to get so far hiring friends, family, and people in your intimate network. At some point you're going to have to hire people that you don't know personally, and that can be a bit scary, but it doesn't have to be. COVETED CONSULTANTRESULTSBEST ARTICLESCONTACT USABOUTTERMS OF SERVICECONTENT MARKETING FUNNEL Dear Consultant, My name is Alzay Calhoun and this website exists to help you scale your consulting company by productizing. Productizing is a strategy that allows expert, serviced-based companies to grow predictably without getting caught up in the flash-in-the-pan, shiny-object strategy of the day. PRODUCTS – COVETED CONSULTANT One Call Close is a video course that show you how to: Effortlessly express the value of what you do so potential clients find your services easy to buy. Find the deep, underlying issue that will compel your potential client to take action. Protect your expertise and eliminate the proposal process by pinpointing the most important issueearly
RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
ACCESS TO THE
Marlene M. Maheu, Phd. www.TelementalHealth.com "Alzay helped me identify my sales funnel, fine tune my webinar sales pitch, and reorganize an accompanying webpage – oh, did I CONSULTING MEETING AGENDA: 4 STEP TEMPLATE FOR MORE Consulting Meeting Agenda: 4 Step Template for More Conversions. “I can get potential clients to have a conversation with me, but those conversations don’t lead to anything!”. Sound familiar? Sometimes the problem isn’t with the client—it’s with us. We’re taking perfectly good opportunities and breaking them by having the wrong PRODUCTIZED SERVICES: 30+ EXAMPLES OF SCALABLE CONSULTING Productized services is a better way. A productized service is a pre-packaged consulting solution solving for one specific problem. Analogy: Package up your service and present it like box of cake mix on the shelf at the supermarket. Your prospective client pulls the boxoff the shelf.
HOW TO SET CLEAR EXPECTATIONS FOR YOUR TEAM, PARTNERS The other way to measure against your expectations is with a simple checklist. If standard business metrics like money or time don’t make sense, then just create a very straightforward checklist and tell your person, tell your vendor, tell your employee, "Here's HOW TO EXPLAIN YOUR CONSULTING SERVICES: TALK TO A FIVE The best way to go is to explain it to them as if you were talking to a five year old. You must keep in mind the distractions your client faces and work around them in order to get your point across. You must also understand when it is time to accept your client’s decision and move on. Use this article to create a roadmap of how to best TY BENNETT STORYTELLING: STEP-BY-STEP STRATEGY FOR Ty Bennett has written a couple of different books in the areas of influence, leadership, and storytelling. I found him from a book that he's written called The Power of Storytelling. Today we want to focus in on that topic and see if we can't figure out how to better usestorytelling as a
HOW TO PACKAGE AND SELL DIGITAL MARKETING SERVICES You can sell for more than that if you choose. You can sell for less than that if you choose. But you get an idea of where the sweet spot is for how the pricing of services is typically structured. If you think about it in terms of a month, it'll fit somewhere along this COVETED CONSULTANTRESULTSBEST ARTICLESCONTACT USABOUTTERMS OF SERVICECONTENT MARKETING FUNNEL Dear Consultant, My name is Alzay Calhoun and this website exists to help you scale your consulting company by productizing. Productizing is a strategy that allows expert, serviced-based companies to grow predictably without getting caught up in the flash-in-the-pan, shiny-object strategy of the day. PRODUCTS – COVETED CONSULTANT One Call Close is a video course that show you how to: Effortlessly express the value of what you do so potential clients find your services easy to buy. Find the deep, underlying issue that will compel your potential client to take action. Protect your expertise and eliminate the proposal process by pinpointing the most important issueearly
RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
ACCESS TO THE
Marlene M. Maheu, Phd. www.TelementalHealth.com "Alzay helped me identify my sales funnel, fine tune my webinar sales pitch, and reorganize an accompanying webpage – oh, did I PRODUCTIZED SERVICES: 30+ EXAMPLES OF SCALABLE CONSULTING Productized services is a better way. A productized service is a pre-packaged consulting solution solving for one specific problem. Analogy: Package up your service and present it like box of cake mix on the shelf at the supermarket. Your prospective client pulls the boxoff the shelf.
CONSULTING MEETING AGENDA: 4 STEP TEMPLATE FOR MORE Consulting Meeting Agenda: 4 Step Template for More Conversions. “I can get potential clients to have a conversation with me, but those conversations don’t lead to anything!”. Sound familiar? Sometimes the problem isn’t with the client—it’s with us. We’re taking perfectly good opportunities and breaking them by having the wrong HOW TO SET CLEAR EXPECTATIONS FOR YOUR TEAM, PARTNERS The other way to measure against your expectations is with a simple checklist. If standard business metrics like money or time don’t make sense, then just create a very straightforward checklist and tell your person, tell your vendor, tell your employee, "Here's HOW TO EXPLAIN YOUR CONSULTING SERVICES: TALK TO A FIVE The best way to go is to explain it to them as if you were talking to a five year old. You must keep in mind the distractions your client faces and work around them in order to get your point across. You must also understand when it is time to accept your client’s decision and move on. Use this article to create a roadmap of how to best TY BENNETT STORYTELLING: STEP-BY-STEP STRATEGY FOR Ty Bennett has written a couple of different books in the areas of influence, leadership, and storytelling. I found him from a book that he's written called The Power of Storytelling. Today we want to focus in on that topic and see if we can't figure out how to better usestorytelling as a
HOW TO PACKAGE AND SELL DIGITAL MARKETING SERVICES You can sell for more than that if you choose. You can sell for less than that if you choose. But you get an idea of where the sweet spot is for how the pricing of services is typically structured. If you think about it in terms of a month, it'll fit somewhere along thisJOIN THE MEMBERSHIP
Here is a bit more of what is inside the membership. - Precise instructions for how to select (or validate) a profitable niche. - A simple model for monthly financial projections. - Client Attraction: A simple, complete process of how to attract your next set of profitableclients.
RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
ACCESS TO THE
Marlene M. Maheu, Phd. www.TelementalHealth.com "Alzay helped me identify my sales funnel, fine tune my webinar sales pitch, and reorganize an accompanying webpage – oh, did I HOW TO FIND CONSULTING CLIENTS Hey it's Alzay Calhoun with Coveted Consultant. This video covers how to find consulting clients. In order to deal with this question well we need to discuss some strategy first. We’ve also got to bust some myths so we can deal with this question in a way that it's actually helpful. Let's actually start with the myths and knock those out HOW TO START A CONSULTING BUSINESS A member of the community, Nick, reached out and asked a couple of questions about how to start a consulting business. Specifically he wanted to use assessments as part of START-GROW-SCALE-CONSULTING-PRACTICE-CU-THANK-YOU While you wait for your materials to arrive via email, I recommend you sign up for this Tuesday's webinar. It's happening at 12PM EST (9am PST) and will help you rapidly grow your consulting practice LOCAL MARKETING AGENCY: 122 PROFITABLE NICHES [DOWNLOAD Local Marketing Agency: 122 Profitable Niches You’re a digital marketing expert. In theory you could work with any client. All your prospect has to do is tell you what he needs. The problem is, he may not know. How many potential clients even know what a digital marketing expert really is? HOW TO GET CLIENTS FROM YOUTUBE: 5 STEP VIDEO MARKETING First, you hire an agency and buy fancy technology. Second, you edit (and re-edit) the script 29 times. Third, you shoot (and re-shoot) to make everything "perfect". What should have been a three hour project ends up becoming a three month project because you corporate-ized theentire process.
HOW TO FOLLOW UP AND CLOSE CONSULTING CLIENTS 1 - Headline with your big idea, promise, or benefit - visitor needs to immediately "get" the value of staying on the page. 2 - Image of the giveaway - this is a picture of the full report you have put together. 3 - Bullet point benefits - simple, punchy ideas that set clear expectations for what is inside your report. WHAT $100K CONSULTANTS DO DIFFERENTLY What $100K Consultants Do Differently. The business in your mind, is different than the business in your hands. Let's talk about that honestly right now. Typically somewhere around $100K, this blockage, this Wall that you want to get over shows up. Even though you've been walking down this same path for a long time, there is this Wallstopping
COVETED CONSULTANTRESULTSBEST ARTICLESCONTACT USABOUTTERMS OF SERVICECONTENT MARKETING FUNNEL Dear Consultant, My name is Alzay Calhoun and this website exists to help you scale your consulting company by productizing. Productizing is a strategy that allows expert, serviced-based companies to grow predictably without getting caught up in the flash-in-the-pan, shiny-object strategy of the day. PRODUCTS – COVETED CONSULTANT One Call Close is a video course that show you how to: Effortlessly express the value of what you do so potential clients find your services easy to buy. Find the deep, underlying issue that will compel your potential client to take action. Protect your expertise and eliminate the proposal process by pinpointing the most important issueearly
RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
ACCESS TO THE
Marlene M. Maheu, Phd. www.TelementalHealth.com "Alzay helped me identify my sales funnel, fine tune my webinar sales pitch, and reorganize an accompanying webpage – oh, did I CONSULTING MEETING AGENDA: 4 STEP TEMPLATE FOR MORE Consulting Meeting Agenda: 4 Step Template for More Conversions. “I can get potential clients to have a conversation with me, but those conversations don’t lead to anything!”. Sound familiar? Sometimes the problem isn’t with the client—it’s with us. We’re taking perfectly good opportunities and breaking them by having the wrong PRODUCTIZED SERVICES: 30+ EXAMPLES OF SCALABLE CONSULTING Productized services is a better way. A productized service is a pre-packaged consulting solution solving for one specific problem. Analogy: Package up your service and present it like box of cake mix on the shelf at the supermarket. Your prospective client pulls the boxoff the shelf.
HOW TO SET CLEAR EXPECTATIONS FOR YOUR TEAM, PARTNERS The other way to measure against your expectations is with a simple checklist. If standard business metrics like money or time don’t make sense, then just create a very straightforward checklist and tell your person, tell your vendor, tell your employee, "Here's HOW TO EXPLAIN YOUR CONSULTING SERVICES: TALK TO A FIVE The best way to go is to explain it to them as if you were talking to a five year old. You must keep in mind the distractions your client faces and work around them in order to get your point across. You must also understand when it is time to accept your client’s decision and move on. Use this article to create a roadmap of how to best TY BENNETT STORYTELLING: STEP-BY-STEP STRATEGY FOR Ty Bennett has written a couple of different books in the areas of influence, leadership, and storytelling. I found him from a book that he's written called The Power of Storytelling. Today we want to focus in on that topic and see if we can't figure out how to better usestorytelling as a
HOW TO PACKAGE AND SELL DIGITAL MARKETING SERVICES You can sell for more than that if you choose. You can sell for less than that if you choose. But you get an idea of where the sweet spot is for how the pricing of services is typically structured. If you think about it in terms of a month, it'll fit somewhere along this COVETED CONSULTANTRESULTSBEST ARTICLESCONTACT USABOUTTERMS OF SERVICECONTENT MARKETING FUNNEL Dear Consultant, My name is Alzay Calhoun and this website exists to help you scale your consulting company by productizing. Productizing is a strategy that allows expert, serviced-based companies to grow predictably without getting caught up in the flash-in-the-pan, shiny-object strategy of the day. PRODUCTS – COVETED CONSULTANT One Call Close is a video course that show you how to: Effortlessly express the value of what you do so potential clients find your services easy to buy. Find the deep, underlying issue that will compel your potential client to take action. Protect your expertise and eliminate the proposal process by pinpointing the most important issueearly
RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
ACCESS TO THE
Marlene M. Maheu, Phd. www.TelementalHealth.com "Alzay helped me identify my sales funnel, fine tune my webinar sales pitch, and reorganize an accompanying webpage – oh, did I CONSULTING MEETING AGENDA: 4 STEP TEMPLATE FOR MORE Consulting Meeting Agenda: 4 Step Template for More Conversions. “I can get potential clients to have a conversation with me, but those conversations don’t lead to anything!”. Sound familiar? Sometimes the problem isn’t with the client—it’s with us. We’re taking perfectly good opportunities and breaking them by having the wrong PRODUCTIZED SERVICES: 30+ EXAMPLES OF SCALABLE CONSULTING Productized services is a better way. A productized service is a pre-packaged consulting solution solving for one specific problem. Analogy: Package up your service and present it like box of cake mix on the shelf at the supermarket. Your prospective client pulls the boxoff the shelf.
HOW TO SET CLEAR EXPECTATIONS FOR YOUR TEAM, PARTNERS The other way to measure against your expectations is with a simple checklist. If standard business metrics like money or time don’t make sense, then just create a very straightforward checklist and tell your person, tell your vendor, tell your employee, "Here's HOW TO EXPLAIN YOUR CONSULTING SERVICES: TALK TO A FIVE The best way to go is to explain it to them as if you were talking to a five year old. You must keep in mind the distractions your client faces and work around them in order to get your point across. You must also understand when it is time to accept your client’s decision and move on. Use this article to create a roadmap of how to best TY BENNETT STORYTELLING: STEP-BY-STEP STRATEGY FOR Ty Bennett has written a couple of different books in the areas of influence, leadership, and storytelling. I found him from a book that he's written called The Power of Storytelling. Today we want to focus in on that topic and see if we can't figure out how to better usestorytelling as a
HOW TO PACKAGE AND SELL DIGITAL MARKETING SERVICES You can sell for more than that if you choose. You can sell for less than that if you choose. But you get an idea of where the sweet spot is for how the pricing of services is typically structured. If you think about it in terms of a month, it'll fit somewhere along thisJOIN THE MEMBERSHIP
Here is a bit more of what is inside the membership. - Precise instructions for how to select (or validate) a profitable niche. - A simple model for monthly financial projections. - Client Attraction: A simple, complete process of how to attract your next set of profitableclients.
RESULTS – COVETED CONSULTANT After: -Refocused on one “pillar” service. (Eliminated any service under $1000) -Refined his client acquisition process. (Two new client inquiries in a week ~$6k worth of business) -Rebuilt his team. (Replaced multiple freelancers with one critical employee) - ChrisCraft, Nao Media.
ACCESS TO THE
Marlene M. Maheu, Phd. www.TelementalHealth.com "Alzay helped me identify my sales funnel, fine tune my webinar sales pitch, and reorganize an accompanying webpage – oh, did I HOW TO FIND CONSULTING CLIENTS Hey it's Alzay Calhoun with Coveted Consultant. This video covers how to find consulting clients. In order to deal with this question well we need to discuss some strategy first. We’ve also got to bust some myths so we can deal with this question in a way that it's actually helpful. Let's actually start with the myths and knock those out HOW TO START A CONSULTING BUSINESS A member of the community, Nick, reached out and asked a couple of questions about how to start a consulting business. Specifically he wanted to use assessments as part of START-GROW-SCALE-CONSULTING-PRACTICE-CU-THANK-YOU While you wait for your materials to arrive via email, I recommend you sign up for this Tuesday's webinar. It's happening at 12PM EST (9am PST) and will help you rapidly grow your consulting practice LOCAL MARKETING AGENCY: 122 PROFITABLE NICHES [DOWNLOAD Local Marketing Agency: 122 Profitable Niches You’re a digital marketing expert. In theory you could work with any client. All your prospect has to do is tell you what he needs. The problem is, he may not know. How many potential clients even know what a digital marketing expert really is? HOW TO GET CLIENTS FROM YOUTUBE: 5 STEP VIDEO MARKETING First, you hire an agency and buy fancy technology. Second, you edit (and re-edit) the script 29 times. Third, you shoot (and re-shoot) to make everything "perfect". What should have been a three hour project ends up becoming a three month project because you corporate-ized theentire process.
HOW TO FOLLOW UP AND CLOSE CONSULTING CLIENTS 1 - Headline with your big idea, promise, or benefit - visitor needs to immediately "get" the value of staying on the page. 2 - Image of the giveaway - this is a picture of the full report you have put together. 3 - Bullet point benefits - simple, punchy ideas that set clear expectations for what is inside your report. WHAT $100K CONSULTANTS DO DIFFERENTLY What $100K Consultants Do Differently. The business in your mind, is different than the business in your hands. Let's talk about that honestly right now. Typically somewhere around $100K, this blockage, this Wall that you want to get over shows up. Even though you've been walking down this same path for a long time, there is this Wallstopping
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Alzay Calhoun
Founder, Coveted Consultant HOW TO PRODUCTIZE AND SCALE YOUR CONSULTING COMPANYDear Consultant,
My name is Alzay Calhoun and this website exists to help you scale your consulting company by productizing. Productizing is a strategy that allows expert, serviced-based companies to grow predictably without getting caught up in the flash-in-the-pan, shiny-object strategy of the day. When I say “scale”, this is what I mean: * Develop premium consulting services with predictable profit margins that are easy for clients to understand and buy. * Streamline your operations and remove yourself from the day-to-day grind of your business. * Rapidly build your authority in the marketplace and drastically improve the experience you deliver to each and every client you serve.However...
THE STRATEGIES INCLUDED ON THIS WEBSITE ARE NOT FOR EVERYONE. You should press the back button now if: a) You are in between careers and only want one or two clients b) You prefer to charge by the hour or work a shift at the client site c) You're under financial pressure and needs clients fast d) You're looking for tips, tricks, and secrets to “growth hack” your consulting business e) You enjoy doing 100% custom (bespoke) work for your clients To be clear, there is nothing wrong with any of the above situations. I do not wish to blame, shame, or judge in any way. Still, there is a specific business model I am going to encourage you to build and there are certain pre-requisites for success. If your situation is reflected in the 5 bullets listed above, you should press the “back” button on your browser now. THE STRATEGIES ON THIS SITE ARE BEST FOR THE FOLLOWING TYPES OFCONSULTANTS
You should keep reading if: a) You have existing expertise and offer it to clients in the form ofservices.
b) You sell directly to businesses or business people c) You sell expensive, complex services that require explanation d) You want faster lead generation, less scope creep, fewer custom proposals, and more profit per engagement e) You are looking for a stable business model that allows you more time, money, and energy freedom THE CONVENTIONAL APPROACH TO BUSINESS CONSULTING IS FLAWED. I TRIED AND I BURNED OUT. Yes indeed, I know burnout. I met him personally. I started offering marketing consulting services in 2008. Here is my short story. I sold every service I knew how to deliver. I sold web design, video marketing, launch services, email campaigns, landing page creation, content writing, conversion services, and more. I was so overwhelmed I would often get confused on which scope of work belonged to a givenclient.
I used every client-attraction method at my disposal. I used cold email, cold calling, proposals, free consults, networking, referrals, content marketing, paid ads, etc. All of those things worked “a little bit”, but the constant experimentation left me exhausted. In the end, I didn't have any energy left. Nothing. The grind left me overwhelmed, exhausted, confused, and depressed. My business began to shrink and my family began to complain. I was failing both at the same time. Something about this had to change... PRODUCTIZING CHANGED MY BUSINESS. IT ALLOWED ME “SCALE”. Productizing simplified everything. I was clear on what to sell. My clients were clear on what to buy. My support team was clear on what to execute. It was a better deal for all involved. Growth becamepossible again.
BUT WHAT DOES “SCALE” MEAN? Everyone wants to “scale”, but most are doing it wrong. Most people are chasing mystical, “hockey-stick explosion” growth. This is exciting to read about in an entrepreneurship magazine, but it’s an unpractical pursuit for the everyday consulting business. To be a bit more grounded, let’s stop and define “scale”. Miriam-Webster defines scale as "capable of being easily expanded or upgraded on demand". So what we really mean is... “SCALE” EQUALS “CONTROL”. If you can expand something easily you have control over it. If you can upgrade something on demand you have control over it. So really, “scale” means you have control over how fast your business upgrades or expands. This begins to explain why the conventional wisdom on how to scale hasn’t worked for you. At this point, I’m sure you’ve seen/heard a number of strategies of how to scale a consulting business. You’vebeen told to:
a) Hire employees.
b) Run paid advertisements. c) Create more contentd) Write a book
e) Launch a program or digital course f) Expand your service offerings g) Build a software platform h) Integrate automation tools i) Implement marketing funnels,j) etc
All of these ideas sound great when they're pitched to you. But, what happens in the real world? It never works the way it was described in the video, course, or training. Each idea balloons into a mess of unexpected requirements, issues, and costs. You never scale. You neverget control.
MOST CONSULTANTS ASSUME THAT DOING MORE = GETTING MORE. This is a common assumption. On one level it makes a lot of sense If I do more marketing, I’ll get more clients. Right? If I offer more services, I’ll get more sales. Right? If I hire more people, I’ll get more speed. Right?Wrong.
You know this because it’s happening to you right now. You’ve already tried 100 different things. Have you scaled faster or slower? Do you feel like you have more or less control? The ugly truth is: doing more costs more. It cost more of your time, energy, and money as you understand, execute, and manage an increasing number of moving parts. The only way to get the control (and scale) you want is by thinking about your business another way. IT’S SAFER (AND SMARTER) TO DO LESS. What is a safer, smarter way to scale? Do fewer things. Why? It’s easier to control. There is less to manage. It’s easier to create predictability. There are fewer surprises. It’s easier to establish a standard of excellence. You can getbetter each time.
THE CONSULTANTS WHO ENJOY THIS WEBSITE MOST ARE THOSE WHO ARE COMFORTABLE COMMITTING TO A SMALL NUMBER OF PREMIUM ACTIVITIES. I want you to develop premium consulting services with predictable profit margins that are easy for clients to understand and buy. I want you to streamline your operations and remove yourself from the day-to-day grind of your business. I want you to rapidly build your authority in the marketplace and drastically improve the experience you deliver to each and everyclient you serve.
Welcome to the Coveted Consultant website! It’s best to start with this free training that describes the entire approach. __ Click Here: Free Training - Productize and ScaleSincerely,
Alzay Calhoun
Founder, Coveted Consultant 2019 Coveted Consultant Privacy Policy | Termsof Service
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