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COMPANY INFORMATION: READ ALL ABOUT US! Let's Talk. About Us. About Us. Founded in 2013, ConsumerAcquisition.com is a technology-enabled marketing services company that has managed over $3 billion in social ad spend for the world’s largest mobile apps and performance advertisers. Consumer Acquisition provides end-to-end creative and user acquisition services for mobile apps and web ESPORTS APP ADVERTISING COST eSports apps have been on the rise for the past few years. Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year.According to Escharts, the most-watched mobile esports apps are Arena of Valor, PUBG Mobile, Free Fire, Mobile Legends: Bing Bang, and Clash Royale.With the rise of eSports apps, come more competition for users. CUSTOMER ACQUISITION STRATEGY Customer acquisition is the process of identifying and targeting prospective buyers, nurturing them through the sales funnel, and converting them into paying customers. Ideally, a customer acquisition strategy is a systematic, ongoing effort that is regularly refined and updated in response to market changes and trends. FACEBOOK AD SIZES GUIDE FOR FACEBOOK Facebook offers a tool to ensure that you don’t have too much text in your image. The formal sizes and specifications for Facebook Feed Image ads are: Recommended image size: 1200 x 628 (1080 x 1080 for a 1:1 image). No maximum size restrictions. Image ratio: PUZZLE GAMES CREATIVE TRENDS Puzzle Game Trends. Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea) Female-centered storytelling: (StoryScape, Solve It, Galatea) Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City) Hidden Object Countdowns: (Pearl’sPeril, Hidden City)
COST PER MOBILE APP INSTALL AD The formula used to calculate this number is straightforward: total ad spend divided by the number of app installs. Advertisers frequently ask how much they should expect to pay per mobile app install ad on Facebook and Instagram. The answer is simple: anywhere from $0.25 to$100 CPI.
WHAT IS FACEBOOK CREATIVE? What Is Facebook Creative & Why Is It So Important? App developers use Facebook creative to acquire new users from Facebook’s 2.3 billion members worldwide. That’s over 229 million in the U.S. Facebook creative can take a variety of forms and be broadly or narrowly WHAT IS MOBILE GAMING ONLINE? What is Mobile Gaming Online? Mobile gaming online has several distinguishing features. Mobile games are games designed for mobile devices that may be connected to the Internet, such as smartphones, feature phones, smartwatches, pocket PCs, tablets, PDAs, or portable media players. Today’s mobile phones – particularly smartphones– have a
BULK VIDEO EDITOR: HOW TO EDIT 1000S OF VIDEOS For advertisers who need to make a lot of videos with hundreds of variations, sizes, and concepts, you can bulk upload the videos you want to the Bulk Editor by uploading a CSV file that contains the videos’ required parameters. Our team has created CSV template that simplifies the process, allowing you to edit thousands (yes, thousands) of videos in a few simple steps. CONSUMER ACQUISITION SOCIAL AD CREATIVE STUDIO & USERSOLUTIONSCASE STUDIESPRICINGCOMPANYRESOURCESCREATIVE STUDIO We offer a creative studio and UA growth services across Facebook, Google, TikTok, Snap and Apple Search Ads. We have managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers. We help diversify media mix and uncover new inventory across platforms or regions your teamdoesn't have
COMPANY INFORMATION: READ ALL ABOUT US! Let's Talk. About Us. About Us. Founded in 2013, ConsumerAcquisition.com is a technology-enabled marketing services company that has managed over $3 billion in social ad spend for the world’s largest mobile apps and performance advertisers. Consumer Acquisition provides end-to-end creative and user acquisition services for mobile apps and web ESPORTS APP ADVERTISING COST eSports apps have been on the rise for the past few years. Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year.According to Escharts, the most-watched mobile esports apps are Arena of Valor, PUBG Mobile, Free Fire, Mobile Legends: Bing Bang, and Clash Royale.With the rise of eSports apps, come more competition for users. CUSTOMER ACQUISITION STRATEGY Customer acquisition is the process of identifying and targeting prospective buyers, nurturing them through the sales funnel, and converting them into paying customers. Ideally, a customer acquisition strategy is a systematic, ongoing effort that is regularly refined and updated in response to market changes and trends. FACEBOOK AD SIZES GUIDE FOR FACEBOOK Facebook offers a tool to ensure that you don’t have too much text in your image. The formal sizes and specifications for Facebook Feed Image ads are: Recommended image size: 1200 x 628 (1080 x 1080 for a 1:1 image). No maximum size restrictions. Image ratio: PUZZLE GAMES CREATIVE TRENDS Puzzle Game Trends. Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea) Female-centered storytelling: (StoryScape, Solve It, Galatea) Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City) Hidden Object Countdowns: (Pearl’sPeril, Hidden City)
COST PER MOBILE APP INSTALL AD The formula used to calculate this number is straightforward: total ad spend divided by the number of app installs. Advertisers frequently ask how much they should expect to pay per mobile app install ad on Facebook and Instagram. The answer is simple: anywhere from $0.25 to$100 CPI.
WHAT IS FACEBOOK CREATIVE? What Is Facebook Creative & Why Is It So Important? App developers use Facebook creative to acquire new users from Facebook’s 2.3 billion members worldwide. That’s over 229 million in the U.S. Facebook creative can take a variety of forms and be broadly or narrowly WHAT IS MOBILE GAMING ONLINE? What is Mobile Gaming Online? Mobile gaming online has several distinguishing features. Mobile games are games designed for mobile devices that may be connected to the Internet, such as smartphones, feature phones, smartwatches, pocket PCs, tablets, PDAs, or portable media players. Today’s mobile phones – particularly smartphones– have a
BULK VIDEO EDITOR: HOW TO EDIT 1000S OF VIDEOS For advertisers who need to make a lot of videos with hundreds of variations, sizes, and concepts, you can bulk upload the videos you want to the Bulk Editor by uploading a CSV file that contains the videos’ required parameters. Our team has created CSV template that simplifies the process, allowing you to edit thousands (yes, thousands) of videos in a few simple steps. CONSUMER ACQUISITION SOCIAL AD CREATIVE STUDIO & USER We offer a creative studio and UA growth services across Facebook, Google, TikTok, Snap and Apple Search Ads. We have managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers. We help diversify media mix and uncover new inventory across platforms or regions your teamdoesn't have
COMPANY INFORMATION: READ ALL ABOUT US! Let's Talk. About Us. About Us. Founded in 2013, ConsumerAcquisition.com is a technology-enabled marketing services company that has managed over $3 billion in social ad spend for the world’s largest mobile apps and performance advertisers. Consumer Acquisition provides end-to-end creative and user acquisition services for mobile apps and web CUSTOMER ACQUISITION STRATEGY Customer acquisition is the process of identifying and targeting prospective buyers, nurturing them through the sales funnel, and converting them into paying customers. Ideally, a customer acquisition strategy is a systematic, ongoing effort that is regularly refined and updated in response to market changes and trends. UA TIPS THAT ARE HOT THIS MONTH What’s working for Facebook UA? Check out our hot monthly UA tips. Smoking Hot UA Tips, June 2021! Apple killed IDFA.; Social advertising algorithms are rapidly evolving as we move from deterministic to probabilistic modeling. CREATING SUCCESSFUL APP CAMPAIGNS Creating successful app campaigns is easy with the right tools to get started. Google App Campaigns (previously Google Universal App Campaigns) are a great way to find new users for your mobile app. The ad campaign type allows you to advertise on some of Google’s largest ad networks including search, display, YouTube, and the Google Play Store all while managing ads in the Google Ads platform. AGILE SHOOTS ARE BETTER, CHEAPER, AND FASTER Can you guess how much of your new creative ideas fail to outperform the best ad in your portfolio? 85% to 95% fail. This means only 5% – 15% of Facebook ads become winners, and Facebook creative fatigues and dies after 10 only weeks.These facts highlight the need for continuously new ideas and asset creation, which can be achieved through agile live-action shoots. THE LIFE OF A FACEBOOK AD CREATIVE The Life of a Facebook Ad Creative: Facebook is king and is the primary driver for mobile app profitabitliy. See the life of Facebookad here.
WHAT IS MOBILE GAMING ONLINE? What is Mobile Gaming Online? Mobile gaming online has several distinguishing features. Mobile games are games designed for mobile devices that may be connected to the Internet, such as smartphones, feature phones, smartwatches, pocket PCs, tablets, PDAs, or portable media players. Today’s mobile phones – particularly smartphones– have a
TEAMS WORK TOGETHER TO ACHIEVE HIGH PROFITS Internal marketing teams and external agencies that are working together should freely and openly share their ideas, strategies, and successful creative with each other. Open communication builds trust and ultimately allows the teams to generate more successes together. Note: The internal marketing team should own all of these ideas andstrategies.
CREATIVE IS KING AND IS THE PRIMARY DRIVER FOR MOBILE … 20% 500% Unicorn ads in these accounts can eat 5-10% of total media spend, and fatigue by Week 10. Creative fatigues after 14 weeks on average. Reactivated old Unicorn ads only achieve CONSUMER ACQUISITION SOCIAL AD CREATIVE STUDIO & USERSOLUTIONSCASE STUDIESPRICINGCOMPANYRESOURCESCREATIVE STUDIO We offer a creative studio and UA growth services across Facebook, Google, TikTok, Snap and Apple Search Ads. We have managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers. We help diversify media mix and uncover new inventory across platforms or regions your teamdoesn't have
ESPORTS APP ADVERTISING COST eSports apps have been on the rise for the past few years. Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year.According to Escharts, the most-watched mobile esports apps are Arena of Valor, PUBG Mobile, Free Fire, Mobile Legends: Bing Bang, and Clash Royale.With the rise of eSports apps, come more competition for users. CUSTOMER ACQUISITION STRATEGY Customer acquisition is the process of identifying and targeting prospective buyers, nurturing them through the sales funnel, and converting them into paying customers. Ideally, a customer acquisition strategy is a systematic, ongoing effort that is regularly refined and updated in response to market changes and trends. WHAT IS USER ACQUISITION? HOW DOES IT WORK? What Is User Acquisition? User acquisition is the process of using data-driven mobile ad campaigns. It is used to build awareness for apps, platforms, or services and capture new users. Unlike traditional advertising or campaigns that nurture leads at various stages, user acquisition campaigns are designed to convert right away. FOR CREATIVE TESTING: MEDIA BUYING BEST PRACTICES In classic testing, you need a 95% confidence rate to declare a winner. That’s nice to have, but getting a 95% confidence rate for in-app purchases will end up costing you $20,000 per variation. Here’s why: To reach a 95% confidence level, you’ll need about 100 purchases. With a 1% purchase rate (which is typical for gaming apps),and a
COST PER MOBILE APP INSTALL AD The formula used to calculate this number is straightforward: total ad spend divided by the number of app installs. Advertisers frequently ask how much they should expect to pay per mobile app install ad on Facebook and Instagram. The answer is simple: anywhere from $0.25 to$100 CPI.
HOW MUCH DO TIKTOK ADS COST? TikTok ads start at $10 per CPM. Reports from AdAge in late 2019 show that TikTok’s cost of advertising can be between $50,000 to $120,000 depending on the ad format and duration. Although these ad costs may be too high for small businesses, the good news is that there are many different ways to advertise on the platform aside from TikTok’s PUZZLE GAMES CREATIVE TRENDS Puzzle Game Trends. Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea) Female-centered storytelling: (StoryScape, Solve It, Galatea) Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City) Hidden Object Countdowns: (Pearl’sPeril, Hidden City)
WHAT IS FACEBOOK CREATIVE? What Is Facebook Creative & Why Is It So Important? App developers use Facebook creative to acquire new users from Facebook’s 2.3 billion members worldwide. That’s over 229 million in the U.S. Facebook creative can take a variety of forms and be broadly or narrowly WHAT IS MOBILE GAMING ONLINE? What is Mobile Gaming Online? Mobile gaming online has several distinguishing features. Mobile games are games designed for mobile devices that may be connected to the Internet, such as smartphones, feature phones, smartwatches, pocket PCs, tablets, PDAs, or portable media players. Today’s mobile phones – particularly smartphones– have a
CONSUMER ACQUISITION SOCIAL AD CREATIVE STUDIO & USERSOLUTIONSCASE STUDIESPRICINGCOMPANYRESOURCESCREATIVE STUDIO We offer a creative studio and UA growth services across Facebook, Google, TikTok, Snap and Apple Search Ads. We have managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers. We help diversify media mix and uncover new inventory across platforms or regions your teamdoesn't have
ESPORTS APP ADVERTISING COST eSports apps have been on the rise for the past few years. Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year.According to Escharts, the most-watched mobile esports apps are Arena of Valor, PUBG Mobile, Free Fire, Mobile Legends: Bing Bang, and Clash Royale.With the rise of eSports apps, come more competition for users. CUSTOMER ACQUISITION STRATEGY Customer acquisition is the process of identifying and targeting prospective buyers, nurturing them through the sales funnel, and converting them into paying customers. Ideally, a customer acquisition strategy is a systematic, ongoing effort that is regularly refined and updated in response to market changes and trends. WHAT IS USER ACQUISITION? HOW DOES IT WORK? What Is User Acquisition? User acquisition is the process of using data-driven mobile ad campaigns. It is used to build awareness for apps, platforms, or services and capture new users. Unlike traditional advertising or campaigns that nurture leads at various stages, user acquisition campaigns are designed to convert right away. FOR CREATIVE TESTING: MEDIA BUYING BEST PRACTICES In classic testing, you need a 95% confidence rate to declare a winner. That’s nice to have, but getting a 95% confidence rate for in-app purchases will end up costing you $20,000 per variation. Here’s why: To reach a 95% confidence level, you’ll need about 100 purchases. With a 1% purchase rate (which is typical for gaming apps),and a
COST PER MOBILE APP INSTALL AD The formula used to calculate this number is straightforward: total ad spend divided by the number of app installs. Advertisers frequently ask how much they should expect to pay per mobile app install ad on Facebook and Instagram. The answer is simple: anywhere from $0.25 to$100 CPI.
HOW MUCH DO TIKTOK ADS COST? TikTok ads start at $10 per CPM. Reports from AdAge in late 2019 show that TikTok’s cost of advertising can be between $50,000 to $120,000 depending on the ad format and duration. Although these ad costs may be too high for small businesses, the good news is that there are many different ways to advertise on the platform aside from TikTok’s PUZZLE GAMES CREATIVE TRENDS Puzzle Game Trends. Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea) Female-centered storytelling: (StoryScape, Solve It, Galatea) Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City) Hidden Object Countdowns: (Pearl’sPeril, Hidden City)
WHAT IS FACEBOOK CREATIVE? What Is Facebook Creative & Why Is It So Important? App developers use Facebook creative to acquire new users from Facebook’s 2.3 billion members worldwide. That’s over 229 million in the U.S. Facebook creative can take a variety of forms and be broadly or narrowly WHAT IS MOBILE GAMING ONLINE? What is Mobile Gaming Online? Mobile gaming online has several distinguishing features. Mobile games are games designed for mobile devices that may be connected to the Internet, such as smartphones, feature phones, smartwatches, pocket PCs, tablets, PDAs, or portable media players. Today’s mobile phones – particularly smartphones– have a
COMPANY INFORMATION: READ ALL ABOUT US! Let's Talk. About Us. About Us. Founded in 2013, ConsumerAcquisition.com is a technology-enabled marketing services company that has managed over $3 billion in social ad spend for the world’s largest mobile apps and performance advertisers. Consumer Acquisition provides end-to-end creative and user acquisition services for mobile apps and web WHAT IS CUSTOMER ACQUISITION? Customer acquisition is the process of bringing new users or players to your mobile app or game.The goal of this process is to create a systematic, sustainable customer acquisition strategy that can evolve with new trends and platform changes, such as with product changes on Google’s or Facebook’s acquisition platforms. UA TIPS THAT ARE HOT THIS MONTH What’s working for Facebook UA? Check out our hot monthly UA tips. Smoking Hot UA Tips, June 2021! Apple killed IDFA.; Social advertising algorithms are rapidly evolving as we move from deterministic to probabilistic modeling. CASE STUDIES & SUCCESS STORIES Head of User Acquisition. “ConsumerAcquisition’s nonstop approach to creative testing and automotive experience lowered cost per applicant 40% while scaling volume 60%. By leveraging their creative studio, they produced dozens of creative concepts and developedhundreds of
AGILE SHOOTS ARE BETTER, CHEAPER, AND FASTER Can you guess how much of your new creative ideas fail to outperform the best ad in your portfolio? 85% to 95% fail. This means only 5% – 15% of Facebook ads become winners, and Facebook creative fatigues and dies after 10 only weeks.These facts highlight the need for continuously new ideas and asset creation, which can be achieved through agile live-action shoots. CREATING SUCCESSFUL APP CAMPAIGNS Creating successful app campaigns is easy with the right tools to get started. Google App Campaigns (previously Google Universal App Campaigns) are a great way to find new users for your mobile app. The ad campaign type allows you to advertise on some of Google’s largest ad networks including search, display, YouTube, and the Google Play Store all while managing ads in the Google Ads platform. SIMULATION GAMES CREATIVE IDEAS Simulation Games Creative Ideas: Here are the latest creative ideas for simulation games like Storm8 Studio's Home Design Makeover. WHAT IS SOCIAL ADVERTISING? Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue. PUZZLE GAMES CREATIVE TRENDS Puzzle Game Trends. Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea) Female-centered storytelling: (StoryScape, Solve It, Galatea) Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City) Hidden Object Countdowns: (Pearl’sPeril, Hidden City)
TEAMS WORK TOGETHER TO ACHIEVE HIGH PROFITS Internal marketing teams and external agencies that are working together should freely and openly share their ideas, strategies, and successful creative with each other. Open communication builds trust and ultimately allows the teams to generate more successes together. Note: The internal marketing team should own all of these ideas andstrategies.
CONSUMER ACQUISITION SOCIAL AD CREATIVE STUDIO & USERSOLUTIONSCASE STUDIESPRICINGCOMPANYRESOURCESCREATIVE STUDIO We offer a creative studio and UA growth services across Facebook, Google, TikTok, Snap and Apple Search Ads. We have managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers. We help diversify media mix and uncover new inventory across platforms or regions your teamdoesn't have
ESPORTS APP ADVERTISING COST eSports apps have been on the rise for the past few years. Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year.According to Escharts, the most-watched mobile esports apps are Arena of Valor, PUBG Mobile, Free Fire, Mobile Legends: Bing Bang, and Clash Royale.With the rise of eSports apps, come more competition for users. CUSTOMER ACQUISITION STRATEGY Customer acquisition is the process of identifying and targeting prospective buyers, nurturing them through the sales funnel, and converting them into paying customers. Ideally, a customer acquisition strategy is a systematic, ongoing effort that is regularly refined and updated in response to market changes and trends. WHAT IS USER ACQUISITION? HOW DOES IT WORK? What Is User Acquisition? User acquisition is the process of using data-driven mobile ad campaigns. It is used to build awareness for apps, platforms, or services and capture new users. Unlike traditional advertising or campaigns that nurture leads at various stages, user acquisition campaigns are designed to convert right away. FOR CREATIVE TESTING: MEDIA BUYING BEST PRACTICES In classic testing, you need a 95% confidence rate to declare a winner. That’s nice to have, but getting a 95% confidence rate for in-app purchases will end up costing you $20,000 per variation. Here’s why: To reach a 95% confidence level, you’ll need about 100 purchases. With a 1% purchase rate (which is typical for gaming apps),and a
COST PER MOBILE APP INSTALL AD The formula used to calculate this number is straightforward: total ad spend divided by the number of app installs. Advertisers frequently ask how much they should expect to pay per mobile app install ad on Facebook and Instagram. The answer is simple: anywhere from $0.25 to$100 CPI.
PUZZLE GAMES CREATIVE TRENDS Puzzle Game Trends. Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea) Female-centered storytelling: (StoryScape, Solve It, Galatea) Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City) Hidden Object Countdowns: (Pearl’sPeril, Hidden City)
WHAT IS SOCIAL ADVERTISING? What Is Social Advertising? Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. WHAT IS MOBILE GAMING ONLINE? What is Mobile Gaming Online? Mobile gaming online has several distinguishing features. Mobile games are games designed for mobile devices that may be connected to the Internet, such as smartphones, feature phones, smartwatches, pocket PCs, tablets, PDAs, or portable media players. Today’s mobile phones – particularly smartphones– have a
WHAT IS FACEBOOK CREATIVE? What Is Facebook Creative & Why Is It So Important? App developers use Facebook creative to acquire new users from Facebook’s 2.3 billion members worldwide. That’s over 229 million in the U.S. Facebook creative can take a variety of forms and be broadly or narrowly CONSUMER ACQUISITION SOCIAL AD CREATIVE STUDIO & USERSOLUTIONSCASE STUDIESPRICINGCOMPANYRESOURCESCREATIVE STUDIO We offer a creative studio and UA growth services across Facebook, Google, TikTok, Snap and Apple Search Ads. We have managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers. We help diversify media mix and uncover new inventory across platforms or regions your teamdoesn't have
ESPORTS APP ADVERTISING COST eSports apps have been on the rise for the past few years. Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year.According to Escharts, the most-watched mobile esports apps are Arena of Valor, PUBG Mobile, Free Fire, Mobile Legends: Bing Bang, and Clash Royale.With the rise of eSports apps, come more competition for users. CUSTOMER ACQUISITION STRATEGY Customer acquisition is the process of identifying and targeting prospective buyers, nurturing them through the sales funnel, and converting them into paying customers. Ideally, a customer acquisition strategy is a systematic, ongoing effort that is regularly refined and updated in response to market changes and trends. WHAT IS USER ACQUISITION? HOW DOES IT WORK? What Is User Acquisition? User acquisition is the process of using data-driven mobile ad campaigns. It is used to build awareness for apps, platforms, or services and capture new users. Unlike traditional advertising or campaigns that nurture leads at various stages, user acquisition campaigns are designed to convert right away. FOR CREATIVE TESTING: MEDIA BUYING BEST PRACTICES In classic testing, you need a 95% confidence rate to declare a winner. That’s nice to have, but getting a 95% confidence rate for in-app purchases will end up costing you $20,000 per variation. Here’s why: To reach a 95% confidence level, you’ll need about 100 purchases. With a 1% purchase rate (which is typical for gaming apps),and a
COST PER MOBILE APP INSTALL AD The formula used to calculate this number is straightforward: total ad spend divided by the number of app installs. Advertisers frequently ask how much they should expect to pay per mobile app install ad on Facebook and Instagram. The answer is simple: anywhere from $0.25 to$100 CPI.
PUZZLE GAMES CREATIVE TRENDS Puzzle Game Trends. Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea) Female-centered storytelling: (StoryScape, Solve It, Galatea) Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City) Hidden Object Countdowns: (Pearl’sPeril, Hidden City)
WHAT IS SOCIAL ADVERTISING? What Is Social Advertising? Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. WHAT IS MOBILE GAMING ONLINE? What is Mobile Gaming Online? Mobile gaming online has several distinguishing features. Mobile games are games designed for mobile devices that may be connected to the Internet, such as smartphones, feature phones, smartwatches, pocket PCs, tablets, PDAs, or portable media players. Today’s mobile phones – particularly smartphones– have a
COMPANY INFORMATION: READ ALL ABOUT US! Let's Talk. About Us. About Us. Founded in 2013, ConsumerAcquisition.com is a technology-enabled marketing services company that has managed over $3 billion in social ad spend for the world’s largest mobile apps and performance advertisers. Consumer Acquisition provides end-to-end creative and user acquisition services for mobile apps and web WHAT IS CUSTOMER ACQUISITION? Customer acquisition is the process of bringing new users or players to your mobile app or game.The goal of this process is to create a systematic, sustainable customer acquisition strategy that can evolve with new trends and platform changes, such as with product changes on Google’s or Facebook’s acquisition platforms. CASE STUDIES & SUCCESS STORIES Head of User Acquisition. “ConsumerAcquisition’s nonstop approach to creative testing and automotive experience lowered cost per applicant 40% while scaling volume 60%. By leveraging their creative studio, they produced dozens of creative concepts and developedhundreds of
CREATING SUCCESSFUL APP CAMPAIGNS Creating successful app campaigns is easy with the right tools to get started. Google App Campaigns (previously Google Universal App Campaigns) are a great way to find new users for your mobile app. The ad campaign type allows you to advertise on some of Google’s largest ad networks including search, display, YouTube, and the Google Play Store all while managing ads in the Google Ads platform. THE LIFE OF A FACEBOOK AD CREATIVE The Life of a Facebook Ad Creative: Facebook is king and is the primary driver for mobile app profitabitliy. See the life of Facebookad here.
POST IDFA CPMS HAVE SKYROCKETED! WHAT’S UP? Apple killed the IDFA. Armageddon was upon us﹘or so we thought. iOS 14.5 was a landmark update that boasted App Tracking Transparency (ATT) and was supposed to have an asteroid-like impact on the mobileapp industry.
WHAT IS A GOOGLE APP AGENCY? Google App Campaigns (previously Google Universal App Campaigns) have become one of the best ways for advertisers to create ads where people can download an app directly from an ad.App Campaign ads – and all the settings available for Google App Campaigns – are SIMULATION GAMES CREATIVE IDEAS Simulation Games Creative Ideas: Here are the latest creative ideas for simulation games like Storm8 Studio's Home Design Makeover. PUZZLE GAMES CREATIVE TRENDS Puzzle Game Trends. Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea) Female-centered storytelling: (StoryScape, Solve It, Galatea) Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City) Hidden Object Countdowns: (Pearl’sPeril, Hidden City)
TEAMS WORK TOGETHER TO ACHIEVE HIGH PROFITS Internal marketing teams and external agencies that are working together should freely and openly share their ideas, strategies, and successful creative with each other. Open communication builds trust and ultimately allows the teams to generate more successes together. Note: The internal marketing team should own all of these ideas andstrategies.
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Our all inclusive creative studio delivers and endless supply of new video and image concepts from our in-house team of video editors anddesigners.
BENCHMARK IN-HOUSE TEAMS We partner with in-house teams to benchmark performance, increase intensity, expand creative testing and share best practices. PROPRIETARY SOFTWARE We offer the most trusted tools for driving ROI with a creative-first approach to advertising on Facebook, Instagram, Google App Campaign, Snap, and Pinterest.UNIFIED REPORTING
View KPIs from multiple sources in one dashboard: Facebook, Instagram and Google App Campaign, mobile measurement partners and first-partyBI data.
SCALE & PROFIT
We’re experts in user acquisition and creative design & production. We’ve profitably managed over $3 billion in social ad spend for ourclients.
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SELF-SERVICE
AdRules simplifies media buying on Facebook, Instagram, Google and Apple Search Ads with AI-driven suggestions, robust creative insights and competitive benchmarks.AI-AUTOMATION
Scale your UA with AI-driven suggestions to help automate media buying, uploading ads and optimizing performance. Easily see which media buying strategies and tactics are working for your competitors. COMPETITIVE BENCHMARKS See competitive benchmarks and KPIs across genres. Compare how your performance for CPCs, CTR, CPM, ROAS, bidding strategies, audience & country targeting, creative and placement and much more.CREATIVE INSIGHTS
See data-driven insights for top creative with AI-analysis. See competitor's top videos. 1-click access to Facebook Ads Library links. If a creative fatigues, you easy access to our creative studio for fresh concepts and variations.UNIFIED REPORTING
View KPIs from multiple sources in one dashboard: Facebook, Instagram, Google App Campaign, mobile measurement partners and first-party BIdata.
MOBILE MEASUREMENT
We pull data from Facebook & Google APIs, Adjust, Appsflyer, Branch, Kochava, Singular and Tenjin.Learn More __
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WHY WORK WITH US
Founded in 2013, ConsumerAcquisition.com has managed over $3 billion in creative and social ad spend for the world’s largest mobile games, apps and performance advertisers. We provide a creative studio, user acquisition services, and self-service tools for Facebook, Google and Apple social advertisers.request a call __
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OFFERING FULL ACCESS TO CREATIVE RESEARCH & AD MANAGEMENT SOFTWARE TO HELP WORKERS AT HOME* by Brian Bowman
* April 22, 2020
We’re offering full access to creative research and ad management software to help workers at home. While most of us…Read More __
THE DEFINITIVE GUIDE TO FACEBOOK ADVERTISING IN 2020* by Brian Bowman
* April 13, 2020
Facebook Advertising in 2020 (Instagram and Messenger advertising) is an exciting endeavor. Every quarter, and often every month, there’ssome…
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WANT FRESH CREATIVE IDEAS AND VIDEOS? SEEKING TO ACQUIRE, RETAIN AND MONETIZE MOBILE APP USERS OR LEADS MORE EFFICIENTLY FROM FACEBOOK, INSTAGRAM, GOOGLE UAC, SNAPCHAT AND PINTEREST? CONTACT US TODAY!Creative Studio__
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If you are an expert at Facebook or Google user acquisition, engineering or social ad designs, we’d love to talk to you.Contact Us __
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Copyright 2013-2020 Consumer Acquisition LLC READ OUR WHITEPAPERS! Creative Best Practices for Facebook & Google social advertising.Read Whitepapers!
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