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ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression. CAREERS — BURKE, INC. Burke is known not only for being a leader in our industry, but also for being a place where employees can thrive—personally and professionally.At Burke, you’ll learn, you’ll grow, you’ll collaborate, and you’ll make a real impact on brands, products, and people. Plus, you’ll discover a fun, supportive work environment with perks and benefits that are second to none. QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions. Shed light on customer experiences to more effectively prioritize offerings and messaging. Measure your brand’s ability to drive positive engagement. Measure your brand’s ability to drive positive engagement. QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding PRESS RELEASE: BURKE, INC. NAMES NEW PRESIDENT & CEO 04/03/2019 | PRESS RELEASE. BURKE, INC. NAMES NEW PRESIDENT & CEO. Burke, Inc. announces the promotion of Diane Surette to President and Chief Executive Officer (CEO) and the retirement of current CEO Jeff Miller after 31 years with the company. The management change will be2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression. CAREERS — BURKE, INC. Burke is known not only for being a leader in our industry, but also for being a place where employees can thrive—personally and professionally.At Burke, you’ll learn, you’ll grow, you’ll collaborate, and you’ll make a real impact on brands, products, and people. Plus, you’ll discover a fun, supportive work environment with perks and benefits that are second to none. QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions. Shed light on customer experiences to more effectively prioritize offerings and messaging. Measure your brand’s ability to drive positive engagement. Measure your brand’s ability to drive positive engagement. QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding PRESS RELEASE: BURKE, INC. NAMES NEW PRESIDENT & CEO 04/03/2019 | PRESS RELEASE. BURKE, INC. NAMES NEW PRESIDENT & CEO. Burke, Inc. announces the promotion of Diane Surette to President and Chief Executive Officer (CEO) and the retirement of current CEO Jeff Miller after 31 years with the company. The management change will be2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days.BURKE, INC.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation. ABOUT — BURKE, INC. A LEGACY OF EXCELLENCE. A passion for understanding. In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers —their needs, their behaviors, the things that define, drive, and differentiate them. It was an idea that changed how companies see the world and the people QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions. Shed light on customer experiences to more effectively prioritize offerings and messaging. Measure your brand’s ability to drive positive engagement. Measure your brand’s ability to drive positive engagement. CONTACT — BURKE, INC. burke institute: 500 west 7th street cincinnati, oh 45203 513.684.4999 PRESS RELEASE: BURKE UNVEILS NEW COVID-19 SEGMENTATION Burke, Inc. is pleased to announce the completion of its breakthrough COVID-19 consumer segmentation, created to help both people and businesses navigate these challenging times. “We were determined to help businesses understand consumer segments during this historic period and to create empathy—something I think most people wouldagree is
COMPELLING PERSPECTIVE Compelling. Reliable data is the foundation of dependable research. But great research reveals more than just data—it unveils a story. And every great story demands a compelling perspective. No matter the project, Burke’s active approach to illuminating research output brings to life deep, motivating insights in a clear, concise, and QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities. FROM INFORMATION TO ILLUMINATION That is, the communication gap that occurs in the final stages of an analytical journey, where we go from data to insight to action. Or so we hope. In describing the last mile problem, Berinato quotes Willard C. Brinton, a pioneer in data communication, who – even in 1914 – observed the challenge of data communication: “Time after time itABOUT BURKE
Burke, Inc. was founded in 1931 by Alberta Burke, a true innovator who wanted to make a difference in the way companies understand people’sneeds.
CAREERS — BURKE, INC. Burke is known not only for being a leader in our industry, but also for being a place where employees can thrive—personally and professionally.At Burke, you’ll learn, you’ll grow, you’ll collaborate, and you’ll make a real impact on brands, products, and people. Plus, you’ll discover a fun, supportive work environment with perks and benefits that are second to none. QUALITY-DRIVEN RESEARCH Fueled by quality research and an integrated approach to data, Burke provides compelling and actionable insights, ensuring your business strategy is based on trustworthy data and insights. INTEGRATED PERSPECTIVE The best decisions consider all relevant data—not just a few pieces of it.With this in mind, our team of data scientists, analysts and engineers works to stitch multiple sources of quantitative data into a single point of reference. This allows a more holistic approach to analysis, revealing truly comprehensive insights—the kind of insights that can address pressing business challenges BURKE AND SEED STRATEGY Approach 0 Consumers’ Needs are Evolving, And So Should You. Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions.WHAT IS AN INSIGHT?
With over 20 years of hands-on experience working with clients in 21 countries and as Managing Director at Burke Institute, Jim Berling is a lifelong coach of research and insights best practices. Jim is dedicated to helping clients enhance their research skills to better understand customers and leverage insights from their research in engaging and actionable ways. QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END As a Senior Analyst, Chris Deinlein offers his clients a fresh perspective on their data. Packaged in a storytelling bundle, Chris leverages various analytical techniques to bring insights to light. PRESS RELEASE: BURKE, INC. NAMES NEW PRESIDENT & CEO Burke, Inc. announces the promotion of Diane Surette to President and Chief Executive Officer (CEO) and the retirement of CEO Jeff Miller after 31 years with the company.2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days.ABOUT BURKE
Burke, Inc. was founded in 1931 by Alberta Burke, a true innovator who wanted to make a difference in the way companies understand people’sneeds.
CAREERS — BURKE, INC. Burke is known not only for being a leader in our industry, but also for being a place where employees can thrive—personally and professionally.At Burke, you’ll learn, you’ll grow, you’ll collaborate, and you’ll make a real impact on brands, products, and people. Plus, you’ll discover a fun, supportive work environment with perks and benefits that are second to none. QUALITY-DRIVEN RESEARCH Fueled by quality research and an integrated approach to data, Burke provides compelling and actionable insights, ensuring your business strategy is based on trustworthy data and insights. INTEGRATED PERSPECTIVE The best decisions consider all relevant data—not just a few pieces of it.With this in mind, our team of data scientists, analysts and engineers works to stitch multiple sources of quantitative data into a single point of reference. This allows a more holistic approach to analysis, revealing truly comprehensive insights—the kind of insights that can address pressing business challenges BURKE AND SEED STRATEGY Approach 0 Consumers’ Needs are Evolving, And So Should You. Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions.WHAT IS AN INSIGHT?
With over 20 years of hands-on experience working with clients in 21 countries and as Managing Director at Burke Institute, Jim Berling is a lifelong coach of research and insights best practices. Jim is dedicated to helping clients enhance their research skills to better understand customers and leverage insights from their research in engaging and actionable ways. QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END As a Senior Analyst, Chris Deinlein offers his clients a fresh perspective on their data. Packaged in a storytelling bundle, Chris leverages various analytical techniques to bring insights to light. PRESS RELEASE: BURKE, INC. NAMES NEW PRESIDENT & CEO Burke, Inc. announces the promotion of Diane Surette to President and Chief Executive Officer (CEO) and the retirement of CEO Jeff Miller after 31 years with the company.2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days. ABOUT — BURKE, INC. In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers—their needs, their behaviors, the things that define, drive, and differentiate them.It was an idea that changed how companies see the world and the people they serve. QUALITY-DRIVEN RESEARCH Fueled by quality research and an integrated approach to data, Burke provides compelling and actionable insights, ensuring your business strategy is based on trustworthy data and insights. CONTACT — BURKE, INC. burke institute: 500 west 7th street cincinnati, oh 45203 513.684.4999 IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions. PRESS RELEASE: BURKE UNVEILS NEW COVID-19 SEGMENTATION Burke, Inc. is pleased to announce the completion of its breakthrough COVID-19 consumer segmentation, created to help both people and businesses navigate these challenging times. COMPELLING PERSPECTIVE But great research reveals more than just data—it unveils a story. And every great story demands a compelling perspective.. No matter the project, Burke’s active approach to illuminating research output brings to life deep, motivating insights in a clear, concise, andcompelling way.
QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END As a Senior Analyst, Chris Deinlein offers his clients a fresh perspective on their data. Packaged in a storytelling bundle, Chris leverages various analytical techniques to bring insights to light. FIGHT UNCERTAINTY WITH INSIGHT: WHY RESEARCH REMAINS A by Jamie Baker-Prewitt, PhD. Researchers adapt. We flex, bend, and regroup when objectives change. We reevaluate and respond when newvoices chime in.
FROM INFORMATION TO ILLUMINATION Analyst by trade, storyteller at heart. Maggie leverages experience in Burke’s Decision Sciences group and a passion for communication that sticks to create narratives that persuade, inspire, and propel her clients’ businesses forward. OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY As an organizational psychologist and Vice President at Burke, Inc., Jaci Jarrett Masztal energetically helps companies connect the dots between internal company culture and employee engagement to the external customer loyalty and business performance.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression. ABOUT — BURKE, INC. A LEGACY OF EXCELLENCE. A passion for understanding. In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers —their needs, their behaviors, the things that define, drive, and differentiate them. It was an idea that changed how companies see the world and the people CAREERS — BURKE, INC. Burke is known not only for being a leader in our industry, but also for being a place where employees can thrive—personally and professionally.At Burke, you’ll learn, you’ll grow, you’ll collaborate, and you’ll make a real impact on brands, products, and people. Plus, you’ll discover a fun, supportive work environment with perks and benefits that are second to none. QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions. Shed light on customer experiences to more effectively prioritize offerings and messaging. Measure your brand’s ability to drive positive engagement. Measure your brand’s ability to drive positive engagement. WORK LIFE IN COVID-19: EMPLOYEES ADAPT TO A NEW NORMAL Work Life in COVID-19: Employees Adapt to a New Normal. By Jeff Johns On May 26, 2020. By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD. There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the new normal, travel is on pause, and nearly 43 million children are out of2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression. ABOUT — BURKE, INC. A LEGACY OF EXCELLENCE. A passion for understanding. In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers —their needs, their behaviors, the things that define, drive, and differentiate them. It was an idea that changed how companies see the world and the people CAREERS — BURKE, INC. Burke is known not only for being a leader in our industry, but also for being a place where employees can thrive—personally and professionally.At Burke, you’ll learn, you’ll grow, you’ll collaborate, and you’ll make a real impact on brands, products, and people. Plus, you’ll discover a fun, supportive work environment with perks and benefits that are second to none. QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions. Shed light on customer experiences to more effectively prioritize offerings and messaging. Measure your brand’s ability to drive positive engagement. Measure your brand’s ability to drive positive engagement. WORK LIFE IN COVID-19: EMPLOYEES ADAPT TO A NEW NORMAL Work Life in COVID-19: Employees Adapt to a New Normal. By Jeff Johns On May 26, 2020. By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD. There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the new normal, travel is on pause, and nearly 43 million children are out of2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days. QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
CONTACT — BURKE, INC. burke institute: 500 west 7th street cincinnati, oh 45203 513.684.4999 RESEARCH-FUELED PERSPECTIVE Reliable perspective always starts with trustworthy data. That’s why we place unprecedented emphasis on quality, consistency and security throughout every aspect of research—from data collection, to sample management, to R&D and research innovation. To date, Burke is one of the few marketing research firms to hold both ISO 20252:2019 and IMPROVE BRAND AND CONSUMER EXPERIENCES Improve brand and customer experiences by tracking and evaluating target behavior and perceptions. Shed light on customer experiences to more effectively prioritize offerings and messaging. Measure your brand’s ability to drive positive engagement. Measure your brand’s ability to drive positive engagement.CASE STUDIES
Burke's approach has solved many complex business challenges by uncovering actionable insights. Learn more about how we've enabled ourclients to succeed.
QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding COMPELLING PERSPECTIVE Compelling. Reliable data is the foundation of dependable research. But great research reveals more than just data—it unveils a story. And every great story demands a compelling perspective. No matter the project, Burke’s active approach to illuminating research output brings to life deep, motivating insights in a clear, concise, and OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities. PRESS RELEASE: BURKE, INC. NAMES NEW PRESIDENT & CEO 04/03/2019 | PRESS RELEASE. BURKE, INC. NAMES NEW PRESIDENT & CEO. Burke, Inc. announces the promotion of Diane Surette to President and Chief Executive Officer (CEO) and the retirement of current CEO Jeff Miller after 31 years with the company. The management change will be2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days.BURKE, INC.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression.WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE, INC. BEYOND MEASURE Leveraging Secondary Information to be First-Class Researchers and Consultants. by Nicki Ciminillo We all have different ways of staying informed about markets, competitors, and industry trends. Some of us likely open our inboxes each morning to a On May 18, 2021 / By JeffJohns.
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding WORK LIFE IN COVID-19: EMPLOYEES ADAPT TO A NEW NORMAL Work Life in COVID-19: Employees Adapt to a New Normal. By Jeff Johns On May 26, 2020. By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD. There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the new normal, travel is on pause, and nearly 43 million children are out of OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities.2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days.BURKE, INC.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression.WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE, INC. BEYOND MEASURE Leveraging Secondary Information to be First-Class Researchers and Consultants. by Nicki Ciminillo We all have different ways of staying informed about markets, competitors, and industry trends. Some of us likely open our inboxes each morning to a On May 18, 2021 / By JeffJohns.
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding WORK LIFE IN COVID-19: EMPLOYEES ADAPT TO A NEW NORMAL Work Life in COVID-19: Employees Adapt to a New Normal. By Jeff Johns On May 26, 2020. By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD. There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the new normal, travel is on pause, and nearly 43 million children are out of OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities.2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days. ABOUT — BURKE, INC. A LEGACY OF EXCELLENCE. A passion for understanding. In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers —their needs, their behaviors, the things that define, drive, and differentiate them. It was an idea that changed how companies see the world and the peopleLATEST NEWS
CINCINNATI MARKETING RESEARCH AND INSIGHT FIRMS PARTNER ON NEW INTERNSHIP PROGRAM TO PROMOTE GREATER DIVERSITY IN THE INDUSTRY. BURKE, INC. PROMOTES BENTON SMITH TO SENIOR VICE PRESIDENT, CLIENT SERVICES. BURKE, INC. PROUDLY ATTAINS ISO 20252:2019 CERTIFICATION AS IT CELEBRATES TEN YEARS AS A 20252 ISO CERTIFIED COMPANY. BURKE, INC. BEYOND MEASURE Reviews CES 2020 – Insight Into the World’s Largest Tech Event. by Sandip Narang The business of consumer technology thrives on innovation — and nowhere is the impact of revolutionary innovation more apparent than the aisles of the Consumer QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding COMPELLING PERSPECTIVE Compelling. Reliable data is the foundation of dependable research. But great research reveals more than just data—it unveils a story. And every great story demands a compelling perspective. No matter the project, Burke’s active approach to illuminating research output brings to life deep, motivating insights in a clear, concise, and OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities. HUDDLE, HAGGLE AND HUG CHANGE Check back soon for part two of the Huddle, Haggle and Hug Change series where we apply these principles of unique, meaningful and scalable to evaluate and explore the evolving role of AI/ML in marketing research! A tinkerer. An experimenter. A lover of clever approaches to getting deeper insights. Corey Beilsteinloves to invent,discover and
FROM INFORMATION TO ILLUMINATION That is, the communication gap that occurs in the final stages of an analytical journey, where we go from data to insight to action. Or so we hope. In describing the last mile problem, Berinato quotes Willard C. Brinton, a pioneer in data communication, who – even in 1914 – observed the challenge of data communication: “Time after time it THE COLLABORATIVE JOURNEY TO INSIGHT The Collaborative Journey to Insight. By Jeff Johns · On March 26, 2019. by Joelle Gwinner. The next time you are in the midst of creating something” if you expect someone to be engaged no matter what you do, then I wish you luck .”. – Michael Tucker. Little did my colleague know, his reflection on empathy is the perfect opening tomy
BURKE, INC.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression.WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE, INC. BEYOND MEASURE Leveraging Secondary Information to be First-Class Researchers and Consultants. by Nicki Ciminillo We all have different ways of staying informed about markets, competitors, and industry trends. Some of us likely open our inboxes each morning to a On May 18, 2021 / By JeffJohns.
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding WORK LIFE IN COVID-19: EMPLOYEES ADAPT TO A NEW NORMAL Work Life in COVID-19: Employees Adapt to a New Normal. By Jeff Johns On May 26, 2020. By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD. There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the new normal, travel is on pause, and nearly 43 million children are out of OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities.2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days.BURKE, INC.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression.WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE, INC. BEYOND MEASURE Leveraging Secondary Information to be First-Class Researchers and Consultants. by Nicki Ciminillo We all have different ways of staying informed about markets, competitors, and industry trends. Some of us likely open our inboxes each morning to a On May 18, 2021 / By JeffJohns.
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding WORK LIFE IN COVID-19: EMPLOYEES ADAPT TO A NEW NORMAL Work Life in COVID-19: Employees Adapt to a New Normal. By Jeff Johns On May 26, 2020. By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD. There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the new normal, travel is on pause, and nearly 43 million children are out of OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities.2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days. ABOUT — BURKE, INC. A LEGACY OF EXCELLENCE. A passion for understanding. In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers —their needs, their behaviors, the things that define, drive, and differentiate them. It was an idea that changed how companies see the world and the peopleLATEST NEWS
CINCINNATI MARKETING RESEARCH AND INSIGHT FIRMS PARTNER ON NEW INTERNSHIP PROGRAM TO PROMOTE GREATER DIVERSITY IN THE INDUSTRY. BURKE, INC. PROMOTES BENTON SMITH TO SENIOR VICE PRESIDENT, CLIENT SERVICES. BURKE, INC. PROUDLY ATTAINS ISO 20252:2019 CERTIFICATION AS IT CELEBRATES TEN YEARS AS A 20252 ISO CERTIFIED COMPANY. BURKE, INC. BEYOND MEASURE Reviews CES 2020 – Insight Into the World’s Largest Tech Event. by Sandip Narang The business of consumer technology thrives on innovation — and nowhere is the impact of revolutionary innovation more apparent than the aisles of the Consumer QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding COMPELLING PERSPECTIVE Compelling. Reliable data is the foundation of dependable research. But great research reveals more than just data—it unveils a story. And every great story demands a compelling perspective. No matter the project, Burke’s active approach to illuminating research output brings to life deep, motivating insights in a clear, concise, and OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities. HUDDLE, HAGGLE AND HUG CHANGE Check back soon for part two of the Huddle, Haggle and Hug Change series where we apply these principles of unique, meaningful and scalable to evaluate and explore the evolving role of AI/ML in marketing research! A tinkerer. An experimenter. A lover of clever approaches to getting deeper insights. Corey Beilsteinloves to invent,discover and
FROM INFORMATION TO ILLUMINATION That is, the communication gap that occurs in the final stages of an analytical journey, where we go from data to insight to action. Or so we hope. In describing the last mile problem, Berinato quotes Willard C. Brinton, a pioneer in data communication, who – even in 1914 – observed the challenge of data communication: “Time after time it THE COLLABORATIVE JOURNEY TO INSIGHT The Collaborative Journey to Insight. By Jeff Johns · On March 26, 2019. by Joelle Gwinner. The next time you are in the midst of creating something” if you expect someone to be engaged no matter what you do, then I wish you luck .”. – Michael Tucker. Little did my colleague know, his reflection on empathy is the perfect opening tomy
BURKE, INC.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression.WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE, INC. BEYOND MEASURE Leveraging Secondary Information to be First-Class Researchers and Consultants. by Nicki Ciminillo We all have different ways of staying informed about markets, competitors, and industry trends. Some of us likely open our inboxes each morning to a On May 18, 2021 / By JeffJohns.
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding WORK LIFE IN COVID-19: EMPLOYEES ADAPT TO A NEW NORMAL Work Life in COVID-19: Employees Adapt to a New Normal. By Jeff Johns On May 26, 2020. By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD. There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the new normal, travel is on pause, and nearly 43 million children are out of OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities.2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days.BURKE, INC.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation.ABOUT BURKE
800.688.2674 | info@burke.com | www.burke.com. Last year marked Burke’s 85th year in business and while it is a special accomplishment for any company, it is especially special for one with such a unique beginning. Our company was founded by a 27 year-old woman named Alberta Burke in the midst of the Great Depression.WHAT IS AN INSIGHT?
What is an Insight? By Jeff Johns · On November 30, 2020. by Jim Berling. For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and discussion on expounding an insight, how to make an insight actionable through work sessions, and how best toconvey
BURKE, INC. BEYOND MEASURE Leveraging Secondary Information to be First-Class Researchers and Consultants. by Nicki Ciminillo We all have different ways of staying informed about markets, competitors, and industry trends. Some of us likely open our inboxes each morning to a On May 18, 2021 / By JeffJohns.
BURKE AND SEED STRATEGY Recent Ecommerce Growth May Not Last. by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom On October 2, 2020 / By Jeff Johns. INTEGRATED PERSPECTIVE Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding WORK LIFE IN COVID-19: EMPLOYEES ADAPT TO A NEW NORMAL Work Life in COVID-19: Employees Adapt to a New Normal. By Jeff Johns On May 26, 2020. By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD. There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the new normal, travel is on pause, and nearly 43 million children are out of OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities.2017 TMRE REVIEW
by Ashley Chase. The Burke and Seed Strategy Team joined forces at The Market Research Event in Orlando this past October ready to learn and network with the best in the industry. With topics ranging from cyborgs and classical music to data synthesis and storytelling, this year’s TMRE packed a punch of content into three days. ABOUT — BURKE, INC. A LEGACY OF EXCELLENCE. A passion for understanding. In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers —their needs, their behaviors, the things that define, drive, and differentiate them. It was an idea that changed how companies see the world and the peopleLATEST NEWS
CINCINNATI MARKETING RESEARCH AND INSIGHT FIRMS PARTNER ON NEW INTERNSHIP PROGRAM TO PROMOTE GREATER DIVERSITY IN THE INDUSTRY. BURKE, INC. PROMOTES BENTON SMITH TO SENIOR VICE PRESIDENT, CLIENT SERVICES. BURKE, INC. PROUDLY ATTAINS ISO 20252:2019 CERTIFICATION AS IT CELEBRATES TEN YEARS AS A 20252 ISO CERTIFIED COMPANY. BURKE, INC. BEYOND MEASURE Reviews CES 2020 – Insight Into the World’s Largest Tech Event. by Sandip Narang The business of consumer technology thrives on innovation — and nowhere is the impact of revolutionary innovation more apparent than the aisles of the Consumer QUALITY-DRIVEN RESEARCH Because the path to growth isn’t always easy to see—until you have the right perspective. Reliable perspective always starts with trustworthy data. From ISO certification, to data quality, sample management, R&D and research innovation – Burke leads the way. Holistically evaluating disparate data streams reveals more cohesive,impactful
QUANTIMENT®: THE BEST FRIEND TO AN OPEN-END Quantifying an impact on NPS, Satisfaction, Re-Purchase, or any outcome measure is much easier with agreement scales or other familiar tactics. When we analyze coded open-ended themes, we can evaluate the impact these themes have on our outcome measure of choicerather than simply relying on frequency. Through manual coding, or complex coding COMPELLING PERSPECTIVE Compelling. Reliable data is the foundation of dependable research. But great research reveals more than just data—it unveils a story. And every great story demands a compelling perspective. No matter the project, Burke’s active approach to illuminating research output brings to life deep, motivating insights in a clear, concise, and OVERCOMING SILOS THROUGH CUSTOMER CENTRICITY Overcoming Silos through Customer Centricity. By Jeff Johns · On January 2, 2020. by Jaci Jarrett Masztal & Bill Barnes. Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to different departments having separate priorities. HUDDLE, HAGGLE AND HUG CHANGE Check back soon for part two of the Huddle, Haggle and Hug Change series where we apply these principles of unique, meaningful and scalable to evaluate and explore the evolving role of AI/ML in marketing research! A tinkerer. An experimenter. A lover of clever approaches to getting deeper insights. Corey Beilsteinloves to invent,discover and
FROM INFORMATION TO ILLUMINATION That is, the communication gap that occurs in the final stages of an analytical journey, where we go from data to insight to action. Or so we hope. In describing the last mile problem, Berinato quotes Willard C. Brinton, a pioneer in data communication, who – even in 1914 – observed the challenge of data communication: “Time after time it THE COLLABORATIVE JOURNEY TO INSIGHT The Collaborative Journey to Insight. By Jeff Johns · On March 26, 2019. by Joelle Gwinner. The next time you are in the midst of creating something” if you expect someone to be engaged no matter what you do, then I wish you luck .”. – Michael Tucker. Little did my colleague know, his reflection on empathy is the perfect opening tomy
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Burke, Inc. Appoints Tara Marotti to Chief Client Officer Burke, Inc. Names New President and CEO Burke, Inc. Promotes Gabriela Pashturro and Mechele Lee to VP, Sr. Account Executive, Client Services Burke, Inc. Promotes Thania Farrar & Sandip Narang to Senior Vice President, Client Services Management Why CEO Miller keeps Burke’s policy manuals as ‘thin aspossible’
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Burke is well known as a full-service custom marketing research company with a reputation for expertise in research design, execution, analysis and interpretation of results of complex studies. Over the years, we have expanded our core research competencies in response to emerging trends such as customer loyalty, linkage and integration, and employee-related research._Continue Reading _
As the leading provider of research training and education, the Burke Institute trains more than 2,000 marketing research practitioners every year - through both public and in-house customized seminars. Since our founding in 1975, Burke Institute has trained more than 80,000 participants from 10,000 companies, in 40 different countries._Continue to Site_
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