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AFRICAN AMERICANS AND BANKS: IT'S COMPLICATED. African Americans and banks: It’s complicated. Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial services are called “underbanked.”. There’s lots of research connecting unbanked andunderbanked
SOCIAL MARKETING EXAMPLE #5: HEINEKEN, WORLDS APART Social Marketing Example #5: Heineken, Worlds Apart. Abigail Wilkins 08/21/19 - 11:40 am. A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothing about. For the first portion of the experiment 8 STRATEGIES TO MOTIVATE BEHAVIOR CHANGE: SOCIAL MARKETING Brogan & Partners has more than 30 years of experience marketing behavior change to audiences in Michigan and North Carolina. Behavior change marketing, also known as social marketing, is the term public health professionals BROGAN & PARTNERS CONVERGENCE MARKETING AGENCYOUR WORKEXPERTISEABOUT USTRENDSCONTACTOPEN SEARCH BAR Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. For over 30 years, Brogan & Partners has been perfecting our process as a full-service marketing agency. Let us prove ourselves to you. We give our all to clients. And give 5% back to the community. ABOUT - BROGAN & PARTNERS Founded in 1984 by Marcie Brogan, and now led by CEO, Ellyn Davidson, Brogan & Partners has always been a creative environment that attracts great talent, inspires great work and delivers great results for our clients. Our team is like family and our clients feel the genuine warmth and passion for BIOS - BROGAN & PARTNERS When you have this many over-achievers, it’s easier to achieve your goals. You know the type. Relentless Type A’s who are passionate about learning new technology, trail-blazing new trends, and finding new, creative solutions to solve problems. GUERRILLA MARKETING EXAMPLE #2: UNICEF “DIRTY WATER Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scale of this crisis. UNICEF wanted to change that. In 2009, they partnered with Latinx ad agency Casanova Pendrill/McCann to create a guerrilla marketing stunt that garnered global media attention: Dirty Water vending machines. THE PROS AND CONS OF SUB-BRANDING AND BRAND EXTENSION Cons of sub-branding: Some disadvantages to sub-branding include the costs to market, promote and maintain the new brand. Sometimes, sub-brands can be unsuccessful. This failure can negatively impact the parent brand and affect loyalty, trust and business. MARKETING TO WOMEN: 20 COMPANIES THAT CONNECT. It is in my DNA. But for those who need some inspiration (and we all do), I am writing this blog series on 20 companies who I feel get marketing to women. Some of these examples are classics. Some of these are not even written for a female audience but appeal to HOW TO MARKET HEALTHCARE TO ALL GENERATIONS: BABY BOOMERS Here are two key insights to consider as you market healthcare to successfully reach Baby Boomers and appeal to their value system. 1. Research is gold. Data, content and blogs are strategic methods used to inform a Baby Boomer. According to Smith & Jones, 78 percent of Boomers have searched for health information online after seeingsomething
AFRICAN AMERICANS AND BANKS: IT'S COMPLICATED. African Americans and banks: It’s complicated. Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial services are called “underbanked.”. There’s lots of research connecting unbanked andunderbanked
SOCIAL MARKETING EXAMPLE #5: HEINEKEN, WORLDS APART Social Marketing Example #5: Heineken, Worlds Apart. Abigail Wilkins 08/21/19 - 11:40 am. A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothing about. For the first portion of the experiment 8 STRATEGIES TO MOTIVATE BEHAVIOR CHANGE: SOCIAL MARKETING Brogan & Partners has more than 30 years of experience marketing behavior change to audiences in Michigan and North Carolina. Behavior change marketing, also known as social marketing, is the term public health professionals ABOUT - BROGAN & PARTNERS Founded in 1984 by Marcie Brogan, and now led by CEO, Ellyn Davidson, Brogan & Partners has always been a creative environment that attracts great talent, inspires great work and delivers great results for our clients. Our team is like family and our clients feel the genuine warmth and passion for BIOS - BROGAN & PARTNERS When you have this many over-achievers, it’s easier to achieve your goals. You know the type. Relentless Type A’s who are passionate about learning new technology, trail-blazing new trends, and finding new, creative solutions to solve problems. 5 BRANDS SUPPORTING HEALTHCARE WORKERS. bp & Amoco – For us, bp’s generosity is one of those “better late than never” situations, as we stumbled upon it a few months into the spread of COVID-19. Initially, the gas brand was offering 50-cent discounts on every gallon of gas. It’s now 15 cents for 60 days, but being as my husband is reporting to urgent care clinics inRoyal
MEDIA PLANNING & BUYING Our tools, such as Scarborough Research and ratings data, play an important role in leading us to the right communication mix. We’re an official Google Partner, so we know how to help your customers find you faster. And we’ll work with you to develop media strategies that maximize website traffic, engagement, conversions and results. MARKETING TO WOMEN: 20 COMPANIES THAT CONNECT. It is in my DNA. But for those who need some inspiration (and we all do), I am writing this blog series on 20 companies who I feel get marketing to women. Some of these examples are classics. Some of these are not even written for a female audience but appeal to AN INSPIRATIONAL VIDEO TO TRANSFORM PATIENT EXPERIENCE An inspirational video to transform patient experience. Julia Mastropaolo 09/18/18 - 10:02 am. “When you pity people who are sick, you take away their power.”. This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland, with her proclamation that we need to change the way we treat sick people. She should know, asshe spent a
SOCIAL MARKETING EXAMPLE #2: MOMS DEMAND ACTION, GUN Social Marketing Example #2: Moms Demand Action, Gun Control PSA. Little Red Riding Hood: Banned for carrying wine in her basket. Dodgeball: Banned for being synonymous with bullying. Kinder Eggs: Banned for being a choking hazard. Guns: On the rise in schools across the country. In an eye-catching 2017 campaign called “Choose One,”Moms
WENDY'S GETS REAL. TWITTER GOES WILD. AND SALES? The full report details an almost $100 million drop in Wendy’s revenue from 2016. While this has less to do with tweets and more with fewer company-owned resturants, it proves that cheeky personas aren’t able to save a business. The company has been going through a rough patch as other resturants, like Taco Bell and Subway, take thelead in
WANT TO REACH MILLENNIALS? TUNE IN TO RADIO. REALLY According to a recent report by Nielsen, a whopping 93 percent of 18- to 34-year-old consumers tune in to AM/FM radio weekly. That’s significant on its own, but especially when compared to smartphones (82 percent) and TV (76 percent) and tablets (33 percent). It’s not just Millennials who are tuning in. 93 percent of all adults listen to SKINNY WEBSITES, SNACKABLE CONTENT AND MORE FROM DIGITAL Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon.Skip to content
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Your browser does not support the video tag. CREATING POSITIVE CHANGE.DAILY.A PROVEN PARTNER.
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January 17, 2020
Weekly Recap – January 17, 2020Lori Bahnmueller
Brand Bests And Blunders Brand image is paramount to success. Bad experiences and bad business practices erode consumer confidence and trust (cough, Facebook, cough). It only takes … Read moreCONNECT WITH US
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