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BRIAN BALFOUR
I'm Brian Balfour, Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine. COURSES — BRIAN BALFOUR Reforge Courses. I pour everything I have into Reforge programs. I co-host each program with a group of amazing leaders from the top companies such as Uber, Google, LinkedIn, Pinterest, Facebook, and many more. Reforge programs are designed to be applicable to your role/product immediately to create meaningful impact for you and yourcompany.
GROWTH AND CUSTOMER ACQUISITION GUIDES BY BRIAN BALFOUR Written By Brian Balfour. Posted On January 11, 2018. We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow DAUs, the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. FOUR FITS FOR $100M+ GROWTH More importantly there are three key lessons we can learn. One, you need all four Fits to grow to $100M+. Two, you can't think about the four Fits in isolation because together they form an ecosystem for growth. Three, you need to constantly revisit the fits because they are continuously changing.$100M FRAMEWORKS
This is part three in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speedout.
THE ADJACENT USER
Bangaly Kaba (EIR @ Reforge, Former Head of Growth at Instagram and Instacart) helped Instagram grow from 400M to over 1B+ users.One of the core concepts he has taught at Reforge that helped them grow to that level, is The Adjacent User Theory. "The Adjacent Users are aware of a product and have possibly tried using it, but are not able to successfully become an engaged user. GROWTH VS MARKETING VS PRODUCT Growth vs Marketing vs Product. Written By Brian Balfour. Posted On April 17, 2014. Follow @bbalfour. The topic of growth has been more polarizing than I would have ever expected. The animosity largely surrounds the use of the term “growth hacking.”. The animosity is so high in fact that I debated whether I should even publish thispost.
PRODUCT CHANNEL FIT WILL MAKE OR BREAK YOUR GROWTH Product Channel Fit has a few immediate implications: 1. You shouldn’t take a shotgun approach to testing channels. It is better to prioritize and tackle one or two at a time in pursuit of your power law channel. Here is a step by step on how to test and prioritize yourgrowth channels. 2.
WHY PRODUCT MARKET FIT ISN'T ENOUGH Why Product Market Fit Isn't Enough. This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. Subscribe to receive the rest of the series. I’ve been lucky to have been part of building, advising, or investing in 40+ tech companies in the past 10 years. Some $100M+wins.
PRODUCT MARKET FIT EXPANSION Scaling Work - Focusing on bottlenecks to ensure the team can continue to move forward and take on new levels of feature, growth, and product-market fit expansion work. Product-Market Fit Expansion - Increasing the ceiling on product-market fit in a non-incremental way by expanding into an adjacent market, adjacent product, or both.BRIAN BALFOUR
I'm Brian Balfour, Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine. COURSES — BRIAN BALFOUR Reforge Courses. I pour everything I have into Reforge programs. I co-host each program with a group of amazing leaders from the top companies such as Uber, Google, LinkedIn, Pinterest, Facebook, and many more. Reforge programs are designed to be applicable to your role/product immediately to create meaningful impact for you and yourcompany.
GROWTH AND CUSTOMER ACQUISITION GUIDES BY BRIAN BALFOUR Written By Brian Balfour. Posted On January 11, 2018. We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow DAUs, the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. FOUR FITS FOR $100M+ GROWTH More importantly there are three key lessons we can learn. One, you need all four Fits to grow to $100M+. Two, you can't think about the four Fits in isolation because together they form an ecosystem for growth. Three, you need to constantly revisit the fits because they are continuously changing.$100M FRAMEWORKS
This is part three in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speedout.
THE ADJACENT USER
Bangaly Kaba (EIR @ Reforge, Former Head of Growth at Instagram and Instacart) helped Instagram grow from 400M to over 1B+ users.One of the core concepts he has taught at Reforge that helped them grow to that level, is The Adjacent User Theory. "The Adjacent Users are aware of a product and have possibly tried using it, but are not able to successfully become an engaged user. GROWTH VS MARKETING VS PRODUCT Growth vs Marketing vs Product. Written By Brian Balfour. Posted On April 17, 2014. Follow @bbalfour. The topic of growth has been more polarizing than I would have ever expected. The animosity largely surrounds the use of the term “growth hacking.”. The animosity is so high in fact that I debated whether I should even publish thispost.
PRODUCT CHANNEL FIT WILL MAKE OR BREAK YOUR GROWTH Product Channel Fit has a few immediate implications: 1. You shouldn’t take a shotgun approach to testing channels. It is better to prioritize and tackle one or two at a time in pursuit of your power law channel. Here is a step by step on how to test and prioritize yourgrowth channels. 2.
WHY PRODUCT MARKET FIT ISN'T ENOUGH Why Product Market Fit Isn't Enough. This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. Subscribe to receive the rest of the series. I’ve been lucky to have been part of building, advising, or investing in 40+ tech companies in the past 10 years. Some $100M+wins.
PRODUCT MARKET FIT EXPANSION Scaling Work - Focusing on bottlenecks to ensure the team can continue to move forward and take on new levels of feature, growth, and product-market fit expansion work. Product-Market Fit Expansion - Increasing the ceiling on product-market fit in a non-incremental way by expanding into an adjacent market, adjacent product, or both. COURSES — BRIAN BALFOUR Reforge Courses. I pour everything I have into Reforge programs. I co-host each program with a group of amazing leaders from the top companies such as Uber, Google, LinkedIn, Pinterest, Facebook, and many more. Reforge programs are designed to be applicable to your role/product immediately to create meaningful impact for you and yourcompany.
GROWTH AND CUSTOMER ACQUISITION GUIDES BY BRIAN BALFOUR Written By Brian Balfour. Posted On January 11, 2018. We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow DAUs, the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. EMAIL SUBSCRIBE THANK YOU Traction vs Growth This is the guide I wish I had when I started to learn about growth and customer acquisition. Includes a learning path and links to the best resources on each subject.PRODUCT SYSTEMS
Product Systems. Written By Brian Balfour. Posted On April 22, 2021. Follow @bbalfour. As a team grows, there are different teams with different charters they focus on. An immense amount of effort goes into clearly defining those charters, minimizing overlaps, setting success metrics and more. HOW TO BECOME A CUSTOMER ACQUISITION EXPERT I started my career out as a “product guy.” But about 4 years ago I realized that product was a small piece of the startup puzzle. I became fascinated with how products were growing. Thus, my journey on learning growth and customer acquisition began. H FROM 0 TO 2 MILLION DAILY ACTIVE USERS: A GUIDE TO GROWING 1. Slow. Any company that has a large enough user base to make a partnership worthwhile will always move slower than you or what your company needs. In the early days of a startup, when speed is everything, this can have a very large negative impact. 2. THE ROAD TO A $100M COMPANY DOESN’T START WITH PRODUCT The Road to a $100M Company Doesn’t Start with Product. This post is part of a 5-part series on the frameworks you need to align to grow to a $100M+ company. Subscribe to get the rest of the series and access to the videos. In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. HOW TO RUN A WEEKLY GROWTH MEETING THAT GETS RESULTS If you have a weekly one hour team meeting, it better have high ROI. The dollar cost of that meeting for a team of five is about $13K per year. A team of ten is $26K per year. (w/ conservative assumption of $100K average salary+benefits+office+etc per team member) That STRATEGIZE, TEST, MEASURE: THE BULLSEYE FRAMEWORK The following is a guest post by Justin Mares, Co-Author of Traction: A Startup Guide To Getting Customers. Choosing how to get traction can be an overwhelming process. The Bullseye framework helps organize all the options and drive toward a decision. 6 MISTAKES GROWTH CANDIDATES MAKE IN THE INTERVIEW PROCESS Use this worksheet to help you prepare for your next growth interview and avoid these 6 common mistakes. 1. You forget to identify what growth means to the company. Growth means something different at every company. At one company, it may be another name for marketing. At another company, it may be a hybrid of marketing and product, while at* Essays
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BUILD A GROWTH MACHINE I'm Brian Balfour, Founder/CEO of Reforge , previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build agrowth machine.
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"Brian's thoughtful writings on growth touch on key strategic and tactical considerations, making his blog a must-read."*
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"Brian writes thorough, structured actionable posts about growth and user acquisition. Every post of his is a must read."*
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"Brian has been at forefront of growth marketing, virtual goods and social networks. He spends a lot of time writing in-depth posts with lots of meaty goodness for sharing :)" My Most Popular Essays GROWTH STRATEGY + THE FOUR FITS FRAMEWORK THE FOUR FITS FOR $100M+ GROWTH This is the framework I use to evaluate and drive growth strategy for my portfolio companies. WHY PRODUCT MARKET FIT ISN'T ENOUGH We have become over focused on product market fit. Here is why it is just the beginning, what's needed to achieve it, and how to measureit.
PRODUCT CHANNEL FIT
Execution won't matter unless you have product channel fit. Here is what it is and how to find it.CHANNEL MODEL FIT
Most focus on LTV:CAC. But that is typically not the limiting factor for channel growth. It is Channel Model fit. LEARNING GROWTH + CUSTOMER ACQUISITION 7 PRINCIPLES TO MASTER GROWTH 7 foundational principles to follow to excel as a growth practitioner. HOW TO BECOME A CUSTOMER ACQUISITION EXPERT The guide I wish I had when I started to learn customer acquisitionand growth.
SEEK AUTHENTIC GROWTH The cycle of meaningless growth and how to avoid it. RETENTION + ENGAGEMENT THE ONE METRIC THAT MOVES ACQUISITION, MONETIZATION, AND VIRALITY Everyone has heard retention is important, but why? We break down how retention influences the rest of your growth model. WHY RETENTION IS THE SILENT KILLER Why retention is still the #1 factor for why a product fails highlights some important lessons of how we should be thinking aboutit.
RETENTION IS GETTING HARDER, HERE IS WHY Retention is the differentiator between the top performing companies and everyone else. Why is it getting harder to execute against? HOW PATREON DOUBLED ACTIVATION A quick case on how Patreon doubled their activation rate. HIGH PERFORMANCE GROWTH TEAMS HOW TO RUN GROWTH MEETINGS THAT GET RESULTS One _GREAT _meeting can save you from countless additional mediocre meetings. Here is how to implement and get results.WHY FOCUS WINS
I have come very close to a few very big wins in my career. _CLOSE_, is the key word in that sentence. Here is the one thing that wasmissing.
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THE BEST AT GETTING BETTER Learning is a competitive advantage in the long run. Here is how to get the best at it.ADVANCED COURSES
I co-host selective 8 week programs designed for experienced practitioners with some of the most amazing leaders from Uber, Pinterest, Grubhub, Atlassian, SurveyMonkey, LinkedIn, Google and more. Every program is designed to apply to your role/product today to create meaningful impact. -------------------------GROWTH SERIES
The Reforge Growth Series focuses on actionable/applicable frameworks to help you construct a cohesive strategy and system around growth for your product. This program is best for product/marketing/data team leads (or soon to be team leads).Learn More
DEEP DIVE: GROWTH MODELING The Reforge Deep Dive on Growth Modeling is taught by myself, Casey Winters (former Pinterest/Grubhub), Kevin Kwok (Greylock Ventures), and Andrew Chen (former Uber). The program goes deep on the most important tool and skill for any growth professional, building and optimizing your growth model.Learn More
RETENTION + ENGAGEMENT SERIES The Reforge Retention and Engagement series is taught by myself, Casey Winters (former Pinterest/Grubhub), Shaun Clowes (former Atlassian), and Andrew Chen (former Uber). The program is an intense deep dive on how to create and solve key problems around retention andengagement.
Learn More
DATA ANALYSIS FOR GROWTH Data Analysis and Analytical Thinking is one of the foundations for any great growth practitioner. This program focuses on these abilities through real world growth problems/projects. It is designed to help you apply these abilities immediately to your productand company.
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