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ABOUT US | BIDSWITCH About us. Engineered by Iponweb _. Established in 2013, BidSwitch operates as a wholly owned subsidiary of IPONWEB - the global leader in programmatic advertising technology and infrastructure. IPONWEB has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across thefull spectrum
TUTORIALS | BIDSWITCH Cookie Description; _ga: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. MANAGING THE IMPLICATIONS OF APPLE’S IDFA OPT-IN Managing the Implications of Apple’s IDFA Opt-In. July 30, 2020. IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, this has been the de-facto ID (like the 3rd party cookie in standard web) for user tracking/targeting on mobile devices.DSP ARCHIVES
With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration. PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics. BIDSWITCH RTB PROTOCOLS BidSwitch RTB Protocols¶. BidSwitch provides real-time bid/offer access for supply and demand partners across all online media advertising types: display, mobile, video, native, dooh etc. Integrating with BidSwitch allows advertising platforms to engage with new Buyers and Suppliers, enter new geographical regions, and utilise new media types by providing a unifying layer for parties usingBUYER USER MATCHING
Buyer User Matching. User matching, or cookie syncing, is the process of matching a Supplier’s cookie ID to a Buyer’s cookie ID. BidSwitch has an integrated user matching functionality to facilitate this between Buyers and Suppliers. User matching information is managed within the BidSwitch database, so there is no need for Buyersto
DISCREPANCY API FOR SUPPLIERS Discrepancy API for Suppliers. The Discrepancy Reporting API is used to upload a daily report about the previous day’s activity so that differences between the numbers reported by BidSwitch and the reporting Supplier can be monitored. Use the information in the following sections to set up your discrepancy monitoring withBidSwitch.
SUPPLIER CUSTOM CATEGORIES YieldOne Product Category Mapping ¶; IAB cat. IAB Description. Category. Product. Product Category. IAB19-22. MP3/MIDI. 19. Electric appliances. Audio products. IAB19-22 CREATIVE APPROVAL OVERVIEW Creative Approval Overview. Creative Approval (CA) means getting your Creatives approved for display on certain Supplier platforms, if they have an approval process. Your creatives are vetted to ensure they are safe and appropriate for users and if any issues are found, you will be notified with information about what you can do to get your ad BIDSWITCH | SMART INFRASTRUCTURE FOR THE GLOBALABOUT USOUR TECHNOLOGYSOLUTIONSNEWS & INSIGHTSFOR AGENCIESFOR DSPS programmatic ecosystem _. Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies. Connected to over 180 Supply platformsacross all media
ABOUT US | BIDSWITCH About us. Engineered by Iponweb _. Established in 2013, BidSwitch operates as a wholly owned subsidiary of IPONWEB - the global leader in programmatic advertising technology and infrastructure. IPONWEB has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across thefull spectrum
TUTORIALS | BIDSWITCH Cookie Description; _ga: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. MANAGING THE IMPLICATIONS OF APPLE’S IDFA OPT-IN Managing the Implications of Apple’s IDFA Opt-In. July 30, 2020. IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, this has been the de-facto ID (like the 3rd party cookie in standard web) for user tracking/targeting on mobile devices.DSP ARCHIVES
With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration. PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics. BIDSWITCH RTB PROTOCOLS BidSwitch RTB Protocols¶. BidSwitch provides real-time bid/offer access for supply and demand partners across all online media advertising types: display, mobile, video, native, dooh etc. Integrating with BidSwitch allows advertising platforms to engage with new Buyers and Suppliers, enter new geographical regions, and utilise new media types by providing a unifying layer for parties usingBUYER USER MATCHING
Buyer User Matching. User matching, or cookie syncing, is the process of matching a Supplier’s cookie ID to a Buyer’s cookie ID. BidSwitch has an integrated user matching functionality to facilitate this between Buyers and Suppliers. User matching information is managed within the BidSwitch database, so there is no need for Buyersto
DISCREPANCY API FOR SUPPLIERS Discrepancy API for Suppliers. The Discrepancy Reporting API is used to upload a daily report about the previous day’s activity so that differences between the numbers reported by BidSwitch and the reporting Supplier can be monitored. Use the information in the following sections to set up your discrepancy monitoring withBidSwitch.
SUPPLIER CUSTOM CATEGORIES YieldOne Product Category Mapping ¶; IAB cat. IAB Description. Category. Product. Product Category. IAB19-22. MP3/MIDI. 19. Electric appliances. Audio products. IAB19-22 CREATIVE APPROVAL OVERVIEW Creative Approval Overview. Creative Approval (CA) means getting your Creatives approved for display on certain Supplier platforms, if they have an approval process. Your creatives are vetted to ensure they are safe and appropriate for users and if any issues are found, you will be notified with information about what you can do to get your ad SOLUTIONS | BIDSWITCH Benefiting each player in the ad tech ecosystem. Solutions. BidSwitch creates value across the entire programmatic ecosystem _. As a neutral infrastructure layer, BidSwitch plays a unique role within the programmatic ecosystem. For some ad tech players, we are completely invisible. For others, we are sometimes simply misunderstood. TECHNOLOGY - A SMART INFRASTRUCTURE FOR PROGRAMMATIC Put very simply, BidSwitch provides the underlying infrastructure that normalizes the connections between different programmatic technology platforms (Most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these different connections globally, providing an integral infrastructure to support programmatic players at all tiersand
AGENCIES | BIDSWITCH BidSwitch provides the underlying infrastructure that optimizes trading connection and activity between different programmatic technology platforms (most commonly DSPs and SSPs). Today, it facilitates more than 4,000 of these trading connections globally. So as an Agency, it means that BidSwitch is most likely already workingwith you today via
TUTORIALS | BIDSWITCH This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. PUBLISHERS | BIDSWITCH BidSwitch provides the underlying infrastructure that optimizes trading connection and activity between different programmatic technology platforms (most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these trading connections globally. So as a Publisher, it means that BidSwitch is most likely already workingwith you today
DSPS | BIDSWITCH
BidSwitch represents a massively scaled global technology infrastructure that serves to aggregate global inventory access. Centralized Fraud and Transparency tools. Free Fraud Detection on all web and In-app traffic. Centralized blacklists to block IP addresses, fake sites, creatives & resellers. Ads.txt blocking and suppressiontools for demand.
BIDSWITCH POLICIES
The Buy-side and Sell-side Policies. These Buy-side and Sell-side policies apply to BidSwitch partners that use the BidSwitch Platform. BidSwitch partners that do not comply with these policies may have their access to the BidSwitch Platform suspended temporarily or permanently. Any defined terms set out in your agreement withBidSwitch
WHAT IS IDFA?
Switched on by default—users had to proactively turn it off if they didn’t want to be tracked—the IFA (the original acronym for IDFA) once again allowed advertisers to track and target Apple device users. Like third party cookies on the web, IDFA became the de-facto way to track and target users on mobile devices, particularly for in-app PROGRAMMATIC INSIGHTS 2019 Page 4 of 9 Global ad spend is increasingly mobile, as desktop continues to decline Global Spend by Device Type Phone 48.7% 2019 PC 43.9% Other 7.4% Phone SEAT ID AND AGENCY MAPPING Seat ID and Agency Mapping. Buyers and Suppliers assign seats to each party connected to their system. When trading through BidSwitch though, there is an additional layer of Seat IDs to take into account. The following overview outlines why this arises. All Suppliers assign one or more Seat ID (s) to their connected Buyers. BIDSWITCH | SMART INFRASTRUCTURE FOR THE GLOBALABOUT USOUR TECHNOLOGYSOLUTIONSNEWS & INSIGHTSFOR AGENCIESFOR DSPS programmatic ecosystem _. Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies. Connected to over 180 Supply platformsacross all media
ABOUT US | BIDSWITCH About us. Engineered by Iponweb _. Established in 2013, BidSwitch operates as a wholly owned subsidiary of IPONWEB - the global leader in programmatic advertising technology and infrastructure. IPONWEB has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across thefull spectrum
TUTORIALS | BIDSWITCH Cookie Description; _ga: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. MANAGING THE IMPLICATIONS OF APPLE’S IDFA OPT-IN Managing the Implications of Apple’s IDFA Opt-In. July 30, 2020. IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, this has been the de-facto ID (like the 3rd party cookie in standard web) for user tracking/targeting on mobile devices.DSP ARCHIVES
With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration. PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics. BIDSWITCH RTB PROTOCOLS BidSwitch RTB Protocols¶. BidSwitch provides real-time bid/offer access for supply and demand partners across all online media advertising types: display, mobile, video, native, dooh etc. Integrating with BidSwitch allows advertising platforms to engage with new Buyers and Suppliers, enter new geographical regions, and utilise new media types by providing a unifying layer for parties usingBUYER USER MATCHING
Buyer User Matching. User matching, or cookie syncing, is the process of matching a Supplier’s cookie ID to a Buyer’s cookie ID. BidSwitch has an integrated user matching functionality to facilitate this between Buyers and Suppliers. User matching information is managed within the BidSwitch database, so there is no need for Buyersto
DISCREPANCY API FOR SUPPLIERS Discrepancy API for Suppliers. The Discrepancy Reporting API is used to upload a daily report about the previous day’s activity so that differences between the numbers reported by BidSwitch and the reporting Supplier can be monitored. Use the information in the following sections to set up your discrepancy monitoring withBidSwitch.
SUPPLIER CUSTOM CATEGORIES YieldOne Product Category Mapping ¶; IAB cat. IAB Description. Category. Product. Product Category. IAB19-22. MP3/MIDI. 19. Electric appliances. Audio products. IAB19-22 CREATIVE APPROVAL OVERVIEW Creative Approval Overview. Creative Approval (CA) means getting your Creatives approved for display on certain Supplier platforms, if they have an approval process. Your creatives are vetted to ensure they are safe and appropriate for users and if any issues are found, you will be notified with information about what you can do to get your ad BIDSWITCH | SMART INFRASTRUCTURE FOR THE GLOBALABOUT USOUR TECHNOLOGYSOLUTIONSNEWS & INSIGHTSFOR AGENCIESFOR DSPS programmatic ecosystem _. Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies. Connected to over 180 Supply platformsacross all media
ABOUT US | BIDSWITCH About us. Engineered by Iponweb _. Established in 2013, BidSwitch operates as a wholly owned subsidiary of IPONWEB - the global leader in programmatic advertising technology and infrastructure. IPONWEB has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across thefull spectrum
TUTORIALS | BIDSWITCH Cookie Description; _ga: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. MANAGING THE IMPLICATIONS OF APPLE’S IDFA OPT-IN Managing the Implications of Apple’s IDFA Opt-In. July 30, 2020. IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, this has been the de-facto ID (like the 3rd party cookie in standard web) for user tracking/targeting on mobile devices.DSP ARCHIVES
With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration. PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics. BIDSWITCH RTB PROTOCOLS BidSwitch RTB Protocols¶. BidSwitch provides real-time bid/offer access for supply and demand partners across all online media advertising types: display, mobile, video, native, dooh etc. Integrating with BidSwitch allows advertising platforms to engage with new Buyers and Suppliers, enter new geographical regions, and utilise new media types by providing a unifying layer for parties usingBUYER USER MATCHING
Buyer User Matching. User matching, or cookie syncing, is the process of matching a Supplier’s cookie ID to a Buyer’s cookie ID. BidSwitch has an integrated user matching functionality to facilitate this between Buyers and Suppliers. User matching information is managed within the BidSwitch database, so there is no need for Buyersto
DISCREPANCY API FOR SUPPLIERS Discrepancy API for Suppliers. The Discrepancy Reporting API is used to upload a daily report about the previous day’s activity so that differences between the numbers reported by BidSwitch and the reporting Supplier can be monitored. Use the information in the following sections to set up your discrepancy monitoring withBidSwitch.
SUPPLIER CUSTOM CATEGORIES YieldOne Product Category Mapping ¶; IAB cat. IAB Description. Category. Product. Product Category. IAB19-22. MP3/MIDI. 19. Electric appliances. Audio products. IAB19-22 CREATIVE APPROVAL OVERVIEW Creative Approval Overview. Creative Approval (CA) means getting your Creatives approved for display on certain Supplier platforms, if they have an approval process. Your creatives are vetted to ensure they are safe and appropriate for users and if any issues are found, you will be notified with information about what you can do to get your ad SOLUTIONS | BIDSWITCH Benefiting each player in the ad tech ecosystem. Solutions. BidSwitch creates value across the entire programmatic ecosystem _. As a neutral infrastructure layer, BidSwitch plays a unique role within the programmatic ecosystem. For some ad tech players, we are completely invisible. For others, we are sometimes simply misunderstood. TUTORIALS | BIDSWITCH This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. PUBLISHERS | BIDSWITCH BidSwitch provides the underlying infrastructure that optimizes trading connection and activity between different programmatic technology platforms (most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these trading connections globally. So as a Publisher, it means that BidSwitch is most likely already workingwith you today
TECHNOLOGY - A SMART INFRASTRUCTURE FOR PROGRAMMATIC Put very simply, BidSwitch provides the underlying infrastructure that normalizes the connections between different programmatic technology platforms (Most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these different connections globally, providing an integral infrastructure to support programmatic players at all tiersand
AGENCIES | BIDSWITCH BidSwitch provides the underlying infrastructure that optimizes trading connection and activity between different programmatic technology platforms (most commonly DSPs and SSPs). Today, it facilitates more than 4,000 of these trading connections globally. So as an Agency, it means that BidSwitch is most likely already workingwith you today via
DSPS | BIDSWITCH
BidSwitch represents a massively scaled global technology infrastructure that serves to aggregate global inventory access. Centralized Fraud and Transparency tools. Free Fraud Detection on all web and In-app traffic. Centralized blacklists to block IP addresses, fake sites, creatives & resellers. Ads.txt blocking and suppressiontools for demand.
BIDSWITCH POLICIES
The Buy-side and Sell-side Policies. These Buy-side and Sell-side policies apply to BidSwitch partners that use the BidSwitch Platform. BidSwitch partners that do not comply with these policies may have their access to the BidSwitch Platform suspended temporarily or permanently. Any defined terms set out in your agreement withBidSwitch
WHAT IS IDFA?
Switched on by default—users had to proactively turn it off if they didn’t want to be tracked—the IFA (the original acronym for IDFA) once again allowed advertisers to track and target Apple device users. Like third party cookies on the web, IDFA became the de-facto way to track and target users on mobile devices, particularly for in-app BIDSWITCH BUYER PROTOCOL V6.0 BidSwitch Buyer Protocol v6.0. BidSwitch Protocol 6.0 is based on the IAB Open RTB Protocol 3.0. Fully supporting this new version of the IAB protocol requires combining the information in the following three resources. BidSwitch supports all three of these within one protocol. The Open RTB 3.0 specification. This is a continuation of previous DISCREPANCY API FOR BUYER Discrepancy API for Buyer. The Discrepancy Reporting API is used to upload a daily report about the previous day’s activity so that differences between the numbers reported by BidSwitch and the reporting Buyer can be monitored. Use the information in the following sections to set up your discrepancy monitoring with BidSwitch. BIDSWITCH | SMART INFRASTRUCTURE FOR THE GLOBALABOUT USOUR TECHNOLOGYSOLUTIONSNEWS & INSIGHTSFOR AGENCIESFOR DSPSBIDSWITCH GMBHBIDSWITCH MALWAREBIDSWITCH VIRUS programmatic ecosystem _. Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies. Connected to over 180 Supply platformsacross all media
ABOUT US | BIDSWITCH About us. Engineered by Iponweb _. Established in 2013, BidSwitch operates as a wholly owned subsidiary of IPONWEB - the global leader in programmatic advertising technology and infrastructure. IPONWEB has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across thefull spectrum
TECHNOLOGY - A SMART INFRASTRUCTURE FOR PROGRAMMATIC Put very simply, BidSwitch provides the underlying infrastructure that normalizes the connections between different programmatic technology platforms (Most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these different connections globally, providing an integral infrastructure to support programmatic players at all tiersand
TUTORIALS | BIDSWITCH Cookie Description; _ga: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report.COOKIE STATEMENT
This Cookie Statement explains how IPONWEB GmbH and its group companies including BIDSWITCH GmbH and The MediaGrid Inc. (collectively “IPONWEB”, “we“, “us“, and “ours“) use cookies and similar technologies to recognise you when you visit our websites.It explains what these technologies are and why we use them, as well as your rights to control our use of them.DSP ARCHIVES
With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration. PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.BUYER USER MATCHING
Buyer User Matching. User matching, or cookie syncing, is the process of matching a Supplier’s cookie ID to a Buyer’s cookie ID. BidSwitch has an integrated user matching functionality to facilitate this between Buyers and Suppliers. User matching information is managed within the BidSwitch database, so there is no need for Buyersto
DISCREPANCY API FOR SUPPLIERS Discrepancy API for Suppliers. The Discrepancy Reporting API is used to upload a daily report about the previous day’s activity so that differences between the numbers reported by BidSwitch and the reporting Supplier can be monitored. Use the information in the following sections to set up your discrepancy monitoring withBidSwitch.
SUPPLIER CUSTOM CATEGORIES YieldOne Product Category Mapping ¶; IAB cat. IAB Description. Category. Product. Product Category. IAB19-22. MP3/MIDI. 19. Electric appliances. Audio products. IAB19-22 CREATIVE APPROVAL OVERVIEW Creative Approval Overview. Creative Approval (CA) means getting your Creatives approved for display on certain Supplier platforms, if they have an approval process. Your creatives are vetted to ensure they are safe and appropriate for users and if any issues are found, you will be notified with information about what you can do to get your ad BIDSWITCH | SMART INFRASTRUCTURE FOR THE GLOBALABOUT USOUR TECHNOLOGYSOLUTIONSNEWS & INSIGHTSFOR AGENCIESFOR DSPSBIDSWITCH GMBHBIDSWITCH MALWAREBIDSWITCH VIRUS programmatic ecosystem _. Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies. Connected to over 180 Supply platformsacross all media
ABOUT US | BIDSWITCH About us. Engineered by Iponweb _. Established in 2013, BidSwitch operates as a wholly owned subsidiary of IPONWEB - the global leader in programmatic advertising technology and infrastructure. IPONWEB has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across thefull spectrum
TECHNOLOGY - A SMART INFRASTRUCTURE FOR PROGRAMMATIC Put very simply, BidSwitch provides the underlying infrastructure that normalizes the connections between different programmatic technology platforms (Most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these different connections globally, providing an integral infrastructure to support programmatic players at all tiersand
TUTORIALS | BIDSWITCH Cookie Description; _ga: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report.COOKIE STATEMENT
This Cookie Statement explains how IPONWEB GmbH and its group companies including BIDSWITCH GmbH and The MediaGrid Inc. (collectively “IPONWEB”, “we“, “us“, and “ours“) use cookies and similar technologies to recognise you when you visit our websites.It explains what these technologies are and why we use them, as well as your rights to control our use of them.DSP ARCHIVES
With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration. PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.BUYER USER MATCHING
Buyer User Matching. User matching, or cookie syncing, is the process of matching a Supplier’s cookie ID to a Buyer’s cookie ID. BidSwitch has an integrated user matching functionality to facilitate this between Buyers and Suppliers. User matching information is managed within the BidSwitch database, so there is no need for Buyersto
DISCREPANCY API FOR SUPPLIERS Discrepancy API for Suppliers. The Discrepancy Reporting API is used to upload a daily report about the previous day’s activity so that differences between the numbers reported by BidSwitch and the reporting Supplier can be monitored. Use the information in the following sections to set up your discrepancy monitoring withBidSwitch.
SUPPLIER CUSTOM CATEGORIES YieldOne Product Category Mapping ¶; IAB cat. IAB Description. Category. Product. Product Category. IAB19-22. MP3/MIDI. 19. Electric appliances. Audio products. IAB19-22 CREATIVE APPROVAL OVERVIEW Creative Approval Overview. Creative Approval (CA) means getting your Creatives approved for display on certain Supplier platforms, if they have an approval process. Your creatives are vetted to ensure they are safe and appropriate for users and if any issues are found, you will be notified with information about what you can do to get your ad SOLUTIONS | BIDSWITCH Benefiting each player in the ad tech ecosystem. Solutions. BidSwitch creates value across the entire programmatic ecosystem _. As a neutral infrastructure layer, BidSwitch plays a unique role within the programmatic ecosystem. For some ad tech players, we are completely invisible. For others, we are sometimes simply misunderstood. TUTORIALS | BIDSWITCH This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. AGENCIES | BIDSWITCH BidSwitch provides the underlying infrastructure that optimizes trading connection and activity between different programmatic technology platforms (most commonly DSPs and SSPs). Today, it facilitates more than 4,000 of these trading connections globally. So as an Agency, it means that BidSwitch is most likely already workingwith you today via
PUBLISHERS | BIDSWITCH BidSwitch provides the underlying infrastructure that optimizes trading connection and activity between different programmatic technology platforms (most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these trading connections globally. So as a Publisher, it means that BidSwitch is most likely already workingwith you today
DSPS | BIDSWITCH
BidSwitch represents a massively scaled global technology infrastructure that serves to aggregate global inventory access. Centralized Fraud and Transparency tools. Free Fraud Detection on all web and In-app traffic. Centralized blacklists to block IP addresses, fake sites, creatives & resellers. Ads.txt blocking and suppressiontools for demand.
EVERYTHING YOU NEED TO KNOW ABOUT THE BIDSTREAM Everything You Need To Know About The Bidstream. The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available.In the world of real-time ad auctions, bidstream data comes from a publisher or app and includes basic facts about the ad unit, like publisher and URL,device type, IP
BIDSWITCH POLICIES
The Buy-side and Sell-side Policies. These Buy-side and Sell-side policies apply to BidSwitch partners that use the BidSwitch Platform. BidSwitch partners that do not comply with these policies may have their access to the BidSwitch Platform suspended temporarily or permanently. Any defined terms set out in your agreement withBidSwitch
MANAGING THE IMPLICATIONS OF APPLE’S IDFA OPT-IN Managing the Implications of Apple’s IDFA Opt-In. July 30, 2020. IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, this has been the de-facto ID (like the 3rd party cookie in standard web) for user tracking/targeting on mobile devices.WHAT IS IDFA?
Switched on by default—users had to proactively turn it off if they didn’t want to be tracked—the IFA (the original acronym for IDFA) once again allowed advertisers to track and target Apple device users. Like third party cookies on the web, IDFA became the de-facto way to track and target users on mobile devices, particularly for in-app BIDSWITCH RTB PROTOCOLS BidSwitch RTB Protocols¶. BidSwitch provides real-time bid/offer access for supply and demand partners across all online media advertising types: display, mobile, video, native, dooh etc. Integrating with BidSwitch allows advertising platforms to engage with new Buyers and Suppliers, enter new geographical regions, and utilise new media types by providing a unifying layer for parties using* HOME
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Middleware for the global programmatic technology ecosystem Smart infrastructure enabling SSP and DSP partners to connect, saveand optimize.
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Singular point of platform interconnectivity for programmatic supply and demand technology partners. Connect and trade across all mediaformats globally.
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Fighting fraud and supporting transparency BidSwitch leverages our central role in the programmatic ecosystem to combat fraud and transparency issues via a range of a technology innovations and services. Read about TAG CertificationBIDSWITCH
------------------------- SMART INFRASTRUCTURE FOR THE GLOBAL PROGRAMMATIC ECOSYSTEM_ ------------------------- ------------------------- SITTING IN A UNIQUE POSITION IN THE ECOSYSTEM, BIDSWITCH REPRESENTS NEUTRAL MIDDLEWARE THAT ALLOWS CONNECTED PROGRAMMATIC TECHNOLOGY PARTNERS TO SEAMLESSLY ACCESS NEW PLATFORMS AND SERVICES; OPTIMIZE BIDSTREAM PERFORMANCE AND GENERATE TECHNICAL COSTS EFFICIENCIES. Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – allin real-time.
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------------------------- PROVIDING VALUE ACROSS THE ECOSYSTEM_ ------------------------- -------------------------FOR AGENCIES
See an overview of what Agencies need to know about how BidSwitch works and how we create value. -------------------------Optimize trading
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Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services. -------------------------access demand
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Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools &services.
-------------------------access supply
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> "The ease of integration and ability to scale quickly with BidSwitch > is a valuable asset to our expansion goals." MEREDITH GOLDMAN, VP OF GLOBAL PARTNERSHIPSCriteo
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> "BidSwitch's powerful suite of tools helps Oath quickly enable new > programmatic supply partners, countries, and, emerging ad formats. > Our partnership was key to launching the industry's first > programmatic virtual reality offering launched at Cannes." GREG MACDONALD, VP, EXCHANGE PARTNERSHIPSOath
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> "We were impressed by how seamless it was to implement True Price > — no heavy lifting from our side and the results were immediate. > It dramatically simplified our internal processes."TEAM LEAD
PlaceIQ
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> "The ease of integration and ability to scale quickly with BidSwitch > is a valuable asset to our expansion goals." MEREDITH GOLDMAN, VP OF GLOBAL PARTNERSHIPSCriteo
*
> "BidSwitch's powerful suite of tools helps Oath quickly enable new > programmatic supply partners, countries, and, emerging ad formats. > Our partnership was key to launching the industry's first > programmatic virtual reality offering launched at Cannes." GREG MACDONALD, VP, EXCHANGE PARTNERSHIPSOath
*
> "We were impressed by how seamless it was to implement True Price > — no heavy lifting from our side and the results were immediate. > It dramatically simplified our internal processes."TEAM LEAD
PlaceIQ
*
> "The ease of integration and ability to scale quickly with BidSwitch > is a valuable asset to our expansion goals." MEREDITH GOLDMAN, VP OF GLOBAL PARTNERSHIPSCriteo
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FEATURES
------------------------- EFFICIENCY, TRANSPARENCY AND CONTROL_ ------------------------- ------------------------- BIDSWITCH BRINGS FORWARD A RANGE OF INFRASTRUCTURE, TOOLS AND SERVICES DESIGNED TO OPTIMIZE OUR PARTNERS PROGRAMMATIC TRADING CAPABILITIES. -------------------------Learn more
TECHNOLOGY PARTNER CONNECTION & MARKETPLACE FINANCING, BILLING RECONCILIATION & PROCESSING BUILT-IN FRAUD, INVALID TRAFFIC, MALWARE DETECTION SINGLE POINT OF INTEGRATION & PROTOCOL INTEROPERABILITY DEAL MANAGEMENT & TROUBLESHOOTING TOOLS BID OPTIMIZATION & MANAGEMENT TOOLSFEATURES
------------------------- EFFICIENCY, TRANSPARENCY AND CONTROL_ ------------------------- ------------------------- BIDSWITCH BRINGS FORWARD A RANGE OF INFRASTRUCTURE, TOOLS AND SERVICES DESIGNED TO EMPOWER OUR PARTNERS TRADING. TECHNOLOGY PARTNER CONNECTION & MARKETPLACE BUILT-IN FRAUD, INVALID TRAFFIC, MALWARE DETECTION SINGLE POINT OF INTEGRATION & PROTOCOL INTEROPERABILITY BID OPTIMIZATION & MANAGEMENT TOOLS DEAL MANAGEMENT & TROUBLESHOOTING TOOLS FINANCING, BILLING RECONCILIATION & PROCESSING -------------------------Learn more
FEATURES
------------------------- EFFICIENCY, TRANSPARENCY AND CONTROL_ ------------------------- ------------------------- BIDSWITCH BRINGS FORWARD A RANGE OF INFRASTRUCTURE, TOOLS AND SERVICES DESIGNED TO EMPOWER OUR PARTNERS TRADING. DEAL MANAGEMENT & TROUBLESHOOTING TOOLS BID OPTIMIZATION & MANAGEMENT TOOLS TECHNOLOGY PARTNER CONNECTION & MARKETPLACE FINANCING, BILLING RECONCILIATION & PROCESSING SINGLE POINT OF INTEGRATION & PROTOCOL INTEROPERABILITY BUILT-IN FRAUD, INVALID TRAFFIC, MALWARE DETECTION -------------------------Learn more
NEWS AND INSIGHTS
-------------------------October 8, 2019
__ October 8, 2019
BIDSWITCH ADOPTS THE TRADE DESK’S UNIFIED ID SOLUTION Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The TradeDo you like it?
__ Read more
July 2, 2019
__ July 2, 2019
TEMPORARY USER ERROR MESSAGES RESULTING FROM SSL CERTIFICATE ISSUE July 2, 2019 Today, BidSwitch confirmed that platforms leveraging its infrastructure for placing digital advertisements on web and mobile properties in certain geographical regions may haveDo you like it?
__ Read more
March 7, 2019
__ March 7, 2019
EVERYTHING YOU NEED TO KNOW ABOUT THE BIDSTREAM The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available.In theworld of real-time
Do you like it?
__ Read more
Read more
CASE STUDY
-------------------------HOW PLACEIQ
SAVED 26% ON
MEDIA SPEND_
------------------------- ------------------------- PLACEIQ WAS EAGER TO EXPLORE A PRODUCT THAT CLAIMED TO DELIVER SIGNIFICANT COST SAVINGS IN THE MIDST OF THESE EVER CHANGING AUCTIONDYNAMICS.
-------------------------Download case study
Careers __ BidSwitch Policy __ Privacy Policy __ Cookie Statement __Downloads
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