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Branding & Digital.
MUSEUM OF SEX
Museum of Sex: Peeping, evoking, imagining. The Museum of Sex welcomes people from every culture who seek a deeper understanding of sexuality. The exhibitions, publications and programs bring the best of current scholarship on sex and sexuality to the widest possible audience, encouraging public enlightenment, discourse, and engagement. FEDERATION OF SWISS ARCHITECTS Uniting Swiss architects with a dash of color. The Federation of Swiss Architects (FSA) is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that would unite all 950 FSA members. We started by tearing apart the clichés. Additional information. HOW TO RENDER 3D IN 2D CANVAS The project method is were the magic happens: we convert the 3D coordinates of our particle to a 2D world. Finally, the draw method is where we draw the particle on our canvas after we calculate the projected values. let PERSPECTIVE = width * 0.8; // The field of viewof our 3D scene.
GENEVA — BASE DESIGN Genevaoffice. Geneva. Contact information. +41 22 321 64 04. geneva@basedesign.com. Rue de Monthoux 12, 1201 Geneva, Switzerland. View on Google Maps. Our team members.PEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
FONDATION LOUIS VUITTON A ship ton of art. Louis Vuitton’s chairman, Bernard Arnault, wanted to provide Paris with a new, exceptional space for contemporary art. So he asked Frank Gehry to design “a magnificent vessel symbolizing the cultural calling of France”. Gehry’s architecture is innovative and courageous, inspired by the technological achievementsof
GÉRALD MOULIÈRE
Gérald started his career as an image editor and became an expert in prepress processing. After working for several years in the printing industry, Gérald teamed up with Hervé in 2004 to found GVA Studio. Today, Gérald is BaseGVA’s managing director. Being a savvy wine amateur with a preference for WE CREATE ICONIC BRANDS We create iconic brands — Base Design. Base Design. Brands are like people. They stand out through their unique. personalities and attitudes. Featured case stories. Silversquare. Branding the most exciting square meters in town. Caudalie. ABOUT — BASE DESIGN Base is an international network of studios led by creatives. Brussels. New York. Geneva. Melbourne. Base understands (context), verbalizes (strategy), defines (concept), creates (design), seeks (clarity), and builds (empathy). Base does Strategy + Branding + Digital. Base is about people, BRANDING — BASE DESIGN Branding — Base Design. Our works. Branding is not working for a brand. Branding is working on the perception of a brand. Case stories. Neybor. Strategy, Branding, Digital & Art Direction. Mudam. Strategy,Branding & Digital.
MUSEUM OF SEX
Museum of Sex: Peeping, evoking, imagining. The Museum of Sex welcomes people from every culture who seek a deeper understanding of sexuality. The exhibitions, publications and programs bring the best of current scholarship on sex and sexuality to the widest possible audience, encouraging public enlightenment, discourse, and engagement. FEDERATION OF SWISS ARCHITECTS Uniting Swiss architects with a dash of color. The Federation of Swiss Architects (FSA) is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that would unite all 950 FSA members. We started by tearing apart the clichés. Additional information. HOW TO RENDER 3D IN 2D CANVAS The project method is were the magic happens: we convert the 3D coordinates of our particle to a 2D world. Finally, the draw method is where we draw the particle on our canvas after we calculate the projected values. let PERSPECTIVE = width * 0.8; // The field of viewof our 3D scene.
GENEVA — BASE DESIGN Genevaoffice. Geneva. Contact information. +41 22 321 64 04. geneva@basedesign.com. Rue de Monthoux 12, 1201 Geneva, Switzerland. View on Google Maps. Our team members.PEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
FONDATION LOUIS VUITTON A ship ton of art. Louis Vuitton’s chairman, Bernard Arnault, wanted to provide Paris with a new, exceptional space for contemporary art. So he asked Frank Gehry to design “a magnificent vessel symbolizing the cultural calling of France”. Gehry’s architecture is innovative and courageous, inspired by the technological achievementsof
GÉRALD MOULIÈRE
Gérald started his career as an image editor and became an expert in prepress processing. After working for several years in the printing industry, Gérald teamed up with Hervé in 2004 to found GVA Studio. Today, Gérald is BaseGVA’s managing director. Being a savvy wine amateur with a preference for CONTACT — BASE DESIGN New York. +1 212 625 9293. newyork@basedesign.com. 13 S William St. New York, NY 10004. Meet the team. View on Google Maps. NASA — BASE DESIGN Strategy. Branding. The first recurring element we noticed in NASA’s previous logos was that perennial truth: what looks futurist today looks passé tomorrow. Take the “meatball” logo. In our eyes, it comes from a former era: the cold war. Another thing is that tomorrow comes faster today than it did yesterday.PEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
STUBRU — BASE DESIGN Change is never easy. Especially when the subject of change is an icon linked to the youth of a whole generation: Belgian radio station Studio Brussel. However, just like rock'n'roll itself, radio must evolve to stay culturally relevant. That's why Studio Brussel trusted Base Design with the development of their new visual, graphic, motionand
DAN HOWARTH
Dan Howarth uses his sharp eye, articulate writing and love of storytelling to help creative companies develop engaging editorial content. The British design writer, editor and consultant has lived on four continents, but ended up in NYC to live out his ‘Friends’ fantasy (although will never stop drinking tea). BRUSSELS — BASE DESIGN Contact information. +32 2 219 00 82. brussels@basedesign.com. Ch. de Forest 62/5. 1060 Brussels, Belgium. View on Google Maps. Our teammembers.
NEYBOR - SOULFUL BRANDING IS BACK! In the next 20 years, many cities will double in size due to overwhelming urbanization. While co-living seems to be a promising solution, the dominant tendency of this booming sector is to sell standardized adult dormitories by way of cold, generic brands. Straying from this rather impersonalTHIERRY BRUNFAUT
Coming from a family of architects, Thierry brings to Base a creativity grounded in common sense. Following a two-year stint as a graphic designer in Spain, Thierry co-founded Base in 1996 with his friends Juliette Cavenaile, Dimitri Jeurissen, Marc Panero and Geoff Cook. Though leadingTHE NEW YORK TIMES
The New York Times Food Festival. We collaborated with The New York Times to develop a unique environment, identity and digital platform for their inaugural Food Festival. Offering the attendees an “IRL experience," NYT Cooking brought the best of what New York's culinary scene has to offer together across three events: The Park, The TalksSANDER VERMEULEN
Sander Vermeulen. Design Director. Before joining Base in 2010, Sander worked under the names of Studio Wacosta, Studio Mastic, Fanclubproject, and iamsanderson. At Base Brussels he has worked on projects including Studio Brussel, Fondation Cartier, Institut Français de la Mode, Debailleul, Maison De Greef, La Monnaie/De Munt,Bank Degroof
WE CREATE ICONIC BRANDS We create iconic brands — Base Design. Base Design. Brands are like people. They stand out through their unique. personalities and attitudes. Featured case stories. Silversquare. Branding the most exciting square meters in town. Caudalie. BRANDING — BASE DESIGN Branding — Base Design. Our works. Branding is not working for a brand. Branding is working on the perception of a brand. Case stories. Neybor. Strategy, Branding, Digital & Art Direction. Mudam. Strategy,Branding & Digital.
MUSEUM OF SEX
Museum of Sex: Peeping, evoking, imagining. The Museum of Sex welcomes people from every culture who seek a deeper understanding of sexuality. The exhibitions, publications and programs bring the best of current scholarship on sex and sexuality to the widest possible audience, encouraging public enlightenment, discourse, and engagement. FEDERATION OF SWISS ARCHITECTS Uniting Swiss architects with a dash of color. The Federation of Swiss Architects (FSA) is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that would unite all 950 FSA members. We started by tearing apart the clichés. Additional information. GENEVA — BASE DESIGN Genevaoffice. Geneva. Contact information. +41 22 321 64 04. geneva@basedesign.com. Rue de Monthoux 12, 1201 Geneva, Switzerland. View on Google Maps. Our team members. BLANDING, OR THE BRANDING PARADOX The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula is sort of a brand paint-by-numbers. Start with a made-up-word name. Put it in a sans-serif typeface. Make it clean and readable, with just thePEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
FONDATION LOUIS VUITTON A ship ton of art. Louis Vuitton’s chairman, Bernard Arnault, wanted to provide Paris with a new, exceptional space for contemporary art. So he asked Frank Gehry to design “a magnificent vessel symbolizing the cultural calling of France”. Gehry’s architecture is innovative and courageous, inspired by the technological achievementsof
GÉRALD MOULIÈRE
Gérald started his career as an image editor and became an expert in prepress processing. After working for several years in the printing industry, Gérald teamed up with Hervé in 2004 to found GVA Studio. Today, Gérald is BaseGVA’s managing director. Being a savvy wine amateur with a preference forDEGROOF PETERCAM
Merging two private banks into one – valued by all. In 2015, Bank Degroof Petercam was founded after a merger. We were brought in to create a contemporary brand that would shake up the traditional banking sector. The result is a reflection of the commonalities between the original companies, as well as a preservation of what madethem both
WE CREATE ICONIC BRANDS We create iconic brands — Base Design. Base Design. Brands are like people. They stand out through their unique. personalities and attitudes. Featured case stories. Silversquare. Branding the most exciting square meters in town. Caudalie. BRANDING — BASE DESIGN Branding — Base Design. Our works. Branding is not working for a brand. Branding is working on the perception of a brand. Case stories. Neybor. Strategy, Branding, Digital & Art Direction. Mudam. Strategy,Branding & Digital.
MUSEUM OF SEX
Museum of Sex: Peeping, evoking, imagining. The Museum of Sex welcomes people from every culture who seek a deeper understanding of sexuality. The exhibitions, publications and programs bring the best of current scholarship on sex and sexuality to the widest possible audience, encouraging public enlightenment, discourse, and engagement. FEDERATION OF SWISS ARCHITECTS Uniting Swiss architects with a dash of color. The Federation of Swiss Architects (FSA) is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that would unite all 950 FSA members. We started by tearing apart the clichés. Additional information. GENEVA — BASE DESIGN Genevaoffice. Geneva. Contact information. +41 22 321 64 04. geneva@basedesign.com. Rue de Monthoux 12, 1201 Geneva, Switzerland. View on Google Maps. Our team members. BLANDING, OR THE BRANDING PARADOX The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula is sort of a brand paint-by-numbers. Start with a made-up-word name. Put it in a sans-serif typeface. Make it clean and readable, with just thePEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
FONDATION LOUIS VUITTON A ship ton of art. Louis Vuitton’s chairman, Bernard Arnault, wanted to provide Paris with a new, exceptional space for contemporary art. So he asked Frank Gehry to design “a magnificent vessel symbolizing the cultural calling of France”. Gehry’s architecture is innovative and courageous, inspired by the technological achievementsof
GÉRALD MOULIÈRE
Gérald started his career as an image editor and became an expert in prepress processing. After working for several years in the printing industry, Gérald teamed up with Hervé in 2004 to found GVA Studio. Today, Gérald is BaseGVA’s managing director. Being a savvy wine amateur with a preference forDEGROOF PETERCAM
Merging two private banks into one – valued by all. In 2015, Bank Degroof Petercam was founded after a merger. We were brought in to create a contemporary brand that would shake up the traditional banking sector. The result is a reflection of the commonalities between the original companies, as well as a preservation of what madethem both
ABOUT — BASE DESIGN Base is an international network of studios led by creatives. Brussels. New York. Geneva. Melbourne. Base understands (context), verbalizes (strategy), defines (concept), creates (design), seeks (clarity), and builds (empathy). Base does Strategy + Branding + Digital. Base is about people, JOBS — BASE DESIGN BaseNYC is seeking a Design Director. 15.05.2021 – Branding. BaseNYC is seeking Senior Digital Designer. 15.05.2021 – Digital. BaseMEL is seeking Freelance Collaborators. 16.06.2020. BaseBRU is seeking a Management intern. 19.11.2019. BaseNYC is seeking Freelance BrandStrategists.
CONTACT — BASE DESIGN New York. +1 212 625 9293. newyork@basedesign.com. 13 S William St. New York, NY 10004. Meet the team. View on Google Maps. BLANDING, OR THE BRANDING PARADOX The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula is sort of a brand paint-by-numbers. Start with a made-up-word name. Put it in a sans-serif typeface. Make it clean and readable, with just the HOW TO RENDER 3D IN 2D CANVAS The project method is were the magic happens: we convert the 3D coordinates of our particle to a 2D world. Finally, the draw method is where we draw the particle on our canvas after we calculate the projected values. let PERSPECTIVE = width * 0.8; // The field of viewof our 3D scene.
OMEXCO - TRANSLATING TOUCH INTO A DIGITAL - BASE DESIGN Omexco is a Belgian brand of fine wall coverings founded in 1976. With clients such as Louis Vuitton and collaborations with Maison Martin Margiela, our goal was to anchor their heritage brand firmly into the luxury age. To help them achieve this we refreshed their brand image and created a uniqueAXEL VERVOORDT
Axel Vervoordt is an unmatched family-run Belgian company. Founded by Axel Vervoordt himself in the late 1960s in Antwerp, the family built up a strong worldwide reputation as dealers in art and antiquities. As 2019 marks the company's 50th anniversary, the family took the time to reflect on the business and its communications.THE PRINCE ESTATE
The Prince Estate celebrates the life and music of Prince and works to safeguard his unique, artistic vision. With the aim of furthering his legacy, we were tasked with branding the Estate and developing a rich, digital experience to drive visibility for potential partnerships andto
DANIEL PETERSON
Daniel Peterson imbues brands with cultural impact through a combination of rigorous pragmatism and abstract thinking. As the creative director of Base’s Melbourne office, which he runs with wife and creative partner Caroline Cox, Dan wears many hats that encompass strategy, business development, general management, and studio DJ.. Dan has developed a deep understanding of how creativitycan
BRUSSELS — BASE DESIGN Contact information. +32 2 219 00 82. brussels@basedesign.com. Ch. de Forest 62/5. 1060 Brussels, Belgium. View on Google Maps. Our teammembers.
WE CREATE ICONIC BRANDS We create iconic brands — Base Design. Base Design. Brands are like people. They stand out through their unique. personalities and attitudes. Featured case stories. Silversquare. Branding the most exciting square meters in town. Caudalie. BRANDING — BASE DESIGN Branding — Base Design. Our works. Branding is not working for a brand. Branding is working on the perception of a brand. Case stories. Neybor. Strategy, Branding, Digital & Art Direction. Mudam. Strategy,Branding & Digital.
MUSEUM OF SEX
Museum of Sex: Peeping, evoking, imagining. The Museum of Sex welcomes people from every culture who seek a deeper understanding of sexuality. The exhibitions, publications and programs bring the best of current scholarship on sex and sexuality to the widest possible audience, encouraging public enlightenment, discourse, and engagement. FEDERATION OF SWISS ARCHITECTS Uniting Swiss architects with a dash of color. The Federation of Swiss Architects (FSA) is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that would unite all 950 FSA members. We started by tearing apart the clichés. Additional information. GENEVA — BASE DESIGN Genevaoffice. Geneva. Contact information. +41 22 321 64 04. geneva@basedesign.com. Rue de Monthoux 12, 1201 Geneva, Switzerland. View on Google Maps. Our team members. BLANDING, OR THE BRANDING PARADOX The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula is sort of a brand paint-by-numbers. Start with a made-up-word name. Put it in a sans-serif typeface. Make it clean and readable, with just thePEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
FONDATION LOUIS VUITTON A ship ton of art. Louis Vuitton’s chairman, Bernard Arnault, wanted to provide Paris with a new, exceptional space for contemporary art. So he asked Frank Gehry to design “a magnificent vessel symbolizing the cultural calling of France”. Gehry’s architecture is innovative and courageous, inspired by the technological achievementsof
GÉRALD MOULIÈRE
Gérald started his career as an image editor and became an expert in prepress processing. After working for several years in the printing industry, Gérald teamed up with Hervé in 2004 to found GVA Studio. Today, Gérald is BaseGVA’s managing director. Being a savvy wine amateur with a preference forDEGROOF PETERCAM
Merging two private banks into one – valued by all. In 2015, Bank Degroof Petercam was founded after a merger. We were brought in to create a contemporary brand that would shake up the traditional banking sector. The result is a reflection of the commonalities between the original companies, as well as a preservation of what madethem both
WE CREATE ICONIC BRANDS We create iconic brands — Base Design. Base Design. Brands are like people. They stand out through their unique. personalities and attitudes. Featured case stories. Silversquare. Branding the most exciting square meters in town. Caudalie. BRANDING — BASE DESIGN Branding — Base Design. Our works. Branding is not working for a brand. Branding is working on the perception of a brand. Case stories. Neybor. Strategy, Branding, Digital & Art Direction. Mudam. Strategy,Branding & Digital.
MUSEUM OF SEX
Museum of Sex: Peeping, evoking, imagining. The Museum of Sex welcomes people from every culture who seek a deeper understanding of sexuality. The exhibitions, publications and programs bring the best of current scholarship on sex and sexuality to the widest possible audience, encouraging public enlightenment, discourse, and engagement. FEDERATION OF SWISS ARCHITECTS Uniting Swiss architects with a dash of color. The Federation of Swiss Architects (FSA) is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that would unite all 950 FSA members. We started by tearing apart the clichés. Additional information. GENEVA — BASE DESIGN Genevaoffice. Geneva. Contact information. +41 22 321 64 04. geneva@basedesign.com. Rue de Monthoux 12, 1201 Geneva, Switzerland. View on Google Maps. Our team members. BLANDING, OR THE BRANDING PARADOX The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula is sort of a brand paint-by-numbers. Start with a made-up-word name. Put it in a sans-serif typeface. Make it clean and readable, with just thePEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
FONDATION LOUIS VUITTON A ship ton of art. Louis Vuitton’s chairman, Bernard Arnault, wanted to provide Paris with a new, exceptional space for contemporary art. So he asked Frank Gehry to design “a magnificent vessel symbolizing the cultural calling of France”. Gehry’s architecture is innovative and courageous, inspired by the technological achievementsof
GÉRALD MOULIÈRE
Gérald started his career as an image editor and became an expert in prepress processing. After working for several years in the printing industry, Gérald teamed up with Hervé in 2004 to found GVA Studio. Today, Gérald is BaseGVA’s managing director. Being a savvy wine amateur with a preference forDEGROOF PETERCAM
Merging two private banks into one – valued by all. In 2015, Bank Degroof Petercam was founded after a merger. We were brought in to create a contemporary brand that would shake up the traditional banking sector. The result is a reflection of the commonalities between the original companies, as well as a preservation of what madethem both
ABOUT — BASE DESIGN Base is an international network of studios led by creatives. Brussels. New York. Geneva. Melbourne. Base understands (context), verbalizes (strategy), defines (concept), creates (design), seeks (clarity), and builds (empathy). Base does Strategy + Branding + Digital. Base is about people, JOBS — BASE DESIGN BaseNYC is seeking a Design Director. 15.05.2021 – Branding. BaseNYC is seeking Senior Digital Designer. 15.05.2021 – Digital. BaseMEL is seeking Freelance Collaborators. 16.06.2020. BaseBRU is seeking a Management intern. 19.11.2019. BaseNYC is seeking Freelance BrandStrategists.
CONTACT — BASE DESIGN New York. +1 212 625 9293. newyork@basedesign.com. 13 S William St. New York, NY 10004. Meet the team. View on Google Maps. BLANDING, OR THE BRANDING PARADOX The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula is sort of a brand paint-by-numbers. Start with a made-up-word name. Put it in a sans-serif typeface. Make it clean and readable, with just the HOW TO RENDER 3D IN 2D CANVAS The project method is were the magic happens: we convert the 3D coordinates of our particle to a 2D world. Finally, the draw method is where we draw the particle on our canvas after we calculate the projected values. let PERSPECTIVE = width * 0.8; // The field of viewof our 3D scene.
OMEXCO - TRANSLATING TOUCH INTO A DIGITAL - BASE DESIGN Omexco is a Belgian brand of fine wall coverings founded in 1976. With clients such as Louis Vuitton and collaborations with Maison Martin Margiela, our goal was to anchor their heritage brand firmly into the luxury age. To help them achieve this we refreshed their brand image and created a uniqueAXEL VERVOORDT
Axel Vervoordt is an unmatched family-run Belgian company. Founded by Axel Vervoordt himself in the late 1960s in Antwerp, the family built up a strong worldwide reputation as dealers in art and antiquities. As 2019 marks the company's 50th anniversary, the family took the time to reflect on the business and its communications.THE PRINCE ESTATE
The Prince Estate celebrates the life and music of Prince and works to safeguard his unique, artistic vision. With the aim of furthering his legacy, we were tasked with branding the Estate and developing a rich, digital experience to drive visibility for potential partnerships andto
DANIEL PETERSON
Daniel Peterson imbues brands with cultural impact through a combination of rigorous pragmatism and abstract thinking. As the creative director of Base’s Melbourne office, which he runs with wife and creative partner Caroline Cox, Dan wears many hats that encompass strategy, business development, general management, and studio DJ.. Dan has developed a deep understanding of how creativitycan
BRUSSELS — BASE DESIGN Contact information. +32 2 219 00 82. brussels@basedesign.com. Ch. de Forest 62/5. 1060 Brussels, Belgium. View on Google Maps. Our teammembers.
WE CREATE ICONIC BRANDS We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.MUSEUM OF SEX
The Museum of Sex welcomes people from every culture who seek a deeper understanding of sexuality. The exhibitions, publications and programs bring the best of current scholarship on sex and sexuality to the widest possible audience, encouraging public enlightenment, discourse,and engagement.
BRANDING — BASE DESIGN We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex. GENEVA — BASE DESIGN We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.GÉRALD MOULIÈRE
Gérald started his career as an image editor and became an expert in prepress processing. After working for several years in the printing industry, Gérald teamed up with Hervé in 2004 to found GVA Studio. Today, Gérald is BaseGVA’s managing director. Being a savvy wine amateur with a preference forPEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
BLANDING, OR THE BRANDING PARADOX In my 25 years in this business, I’ve come to believe one thing above all others: Brands are like people. Some are understated. Some are loud. Some are funny. Some communicate exclusively by exclaiming! Some have terrible grammar. Some, you imagine, have great abs. FONDATION LOUIS VUITTON Louis Vuitton’s chairman, Bernard Arnault, wanted to provide Paris with a new, exceptional space for contemporary art. So he asked Frank Gehry to design “a magnificent vessel symbolizing the cultural calling of France”.DEGROOF PETERCAM
In 2015, Bank Degroof Petercam was founded after a merger. We were brought in to create a contemporary brand that would shake up the traditional banking sector. FEDERATION OF SWISS ARCHITECTS The Federation of Swiss Architects (FSA) is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that would unite all 950 FSA members. WE CREATE ICONIC BRANDS We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.MUSEUM OF SEX
The Museum of Sex welcomes people from every culture who seek a deeper understanding of sexuality. The exhibitions, publications and programs bring the best of current scholarship on sex and sexuality to the widest possible audience, encouraging public enlightenment, discourse,and engagement.
BRANDING — BASE DESIGN We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex. GENEVA — BASE DESIGN We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.GÉRALD MOULIÈRE
Gérald started his career as an image editor and became an expert in prepress processing. After working for several years in the printing industry, Gérald teamed up with Hervé in 2004 to found GVA Studio. Today, Gérald is BaseGVA’s managing director. Being a savvy wine amateur with a preference forPEDRO CARDOSO
Pedro was born in Lisbon, studied in Stockholm, drifted through Los Angeles and ended up in New York. Prior to joining Base he was a Designer/Developer at Pentagram, B-Reel, Barkas and Gaspard+Bruno.He is Aries and INTP-T – that should tell you everything you need toknow about him.
BLANDING, OR THE BRANDING PARADOX In my 25 years in this business, I’ve come to believe one thing above all others: Brands are like people. Some are understated. Some are loud. Some are funny. Some communicate exclusively by exclaiming! Some have terrible grammar. Some, you imagine, have great abs. FONDATION LOUIS VUITTON Louis Vuitton’s chairman, Bernard Arnault, wanted to provide Paris with a new, exceptional space for contemporary art. So he asked Frank Gehry to design “a magnificent vessel symbolizing the cultural calling of France”.DEGROOF PETERCAM
In 2015, Bank Degroof Petercam was founded after a merger. We were brought in to create a contemporary brand that would shake up the traditional banking sector. FEDERATION OF SWISS ARCHITECTS The Federation of Swiss Architects (FSA) is recognized as the foremost architectural organization in Switzerland. Our task was to develop a strong visual identity that would unite all 950 FSA members. ABOUT — BASE DESIGN Base is an international network of studios led by creatives. Brussels. New York. Geneva. Melbourne. Base understands (context), verbalizes (strategy), defines (concept), creates (design), seeks (clarity), and builds (empathy). Base does Strategy + Branding + Digital. Base is about people, CONTACT — BASE DESIGN From 4 cities, with a team of 60 people, we work for brands all overthe world.
JOBS — BASE DESIGN We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex. BLANDING, OR THE BRANDING PARADOX In my 25 years in this business, I’ve come to believe one thing above all others: Brands are like people. Some are understated. Some are loud. Some are funny. Some communicate exclusively by exclaiming! Some have terrible grammar. Some, you imagine, have great abs. OMEXCO - TRANSLATING TOUCH INTO A DIGITAL - BASE DESIGN Omexco is a Belgian brand of fine wall coverings founded in 1976. With clients such as Louis Vuitton and collaborations with Maison Martin Margiela, our goal was to anchor their heritage brand firmly into the luxury age. To help them achieve this we refreshed their brand image and created a uniqueAXEL VERVOORDT
Axel Vervoordt is an unmatched family-run Belgian company. Founded by Axel Vervoordt himself in the late 1960s in Antwerp, the family built up a strong worldwide reputation as dealers in art and antiquities. HOW TO RENDER 3D IN 2D CANVAS For the CSS, we need to remove the default margins on the body and prevent scrollbars from appearing by using ‘overflow: hidden;’. Because we want our canvas to be full screen, we define its width and height at 100% of the viewport.THE PRINCE ESTATE
The Prince Estate celebrates the life and music of Prince and works to safeguard his unique, artistic vision. With the aim of furthering his legacy, we were tasked with branding the Estate and developing a rich, digital experience to drive visibility for potential partnerships andto
DANIEL PETERSON
Daniel Peterson imbues brands with cultural impact through a combination of rigorous pragmatism and abstract thinking. As the creative director of Base’s Melbourne office, which he runs with wife and creative partner Caroline Cox, Dan wears many hats that encompass strategy, business development, general management, and studio DJ.. Dan has developed a deep understanding of how creativitycan
BRUSSELS — BASE DESIGN We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex. Skip to main content* Base
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