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ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
HOW CCPA IMPACTS MOBILE ADVERTISING AND ADTECH How CCPA Impacts Mobile Advertising and AdTech. Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience. APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. THE ULTIMATE GUIDE TO MARKETING E-COMMERCE APPS The Ultimate Guide to Marketing E-Commerce Apps. September 7, 2020. By Mario Meijide. M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
HOW CCPA IMPACTS MOBILE ADVERTISING AND ADTECH How CCPA Impacts Mobile Advertising and AdTech. Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience.ABOUT - APPLIFT
Applift is a leading mobile user acquisition company that helps brands and agencies to reach people on mobile and convert them intocustomers.
A DEEP DIVE INTO E-COMMERCE APP RETARGETING IN 2020 A Deep Dive into E-Commerce App Retargeting in an Evolving Data Landscape. September 12, 2020. By Ivana Mantarova. It should not be surprising that recent reports identify e-commerce apps as the largest users of retargeting campaigns. These shopping and retail apps are the perfect fit for direct response retargeting. CONTACT - APPLIFT - LET'S DISCUSS MOBILE USER GROWTH OR R. Prof. Atílio Innocenti, 165 – Vila Nova Conceição, São Paulo – SP, 04538-000, Brazil 10 UNDERRATED TACTICS TO GET MORE APP INSTALLS 10 Ways to Get More App Installs. 1. Integrate with a popular app. Piggybacking is always good for a bump in users. Integrate with a well-known app and use its popularity to help yours. Integrating with an app or service people care about makes it much easier to get attention for your app. If the integration is really useful, you canoffer
SCHOOL OF AD TECH: WHAT IS MOBILE RETARGETING AND WHY YOUR Mobile app-to-app retargeting is run through RTB Exchanges and SSPs by bidding programmatically and in real-time, targeting the users that previously engaged with the advertiser’s app or ads. Advertisers are able to track the user activity through their SDK integration. Afterwards, they send the user-level data to their retargeting partnerof
FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most misunderstood concepts in programmatic is the RTB process, which is often confused to being synonymous with what programmatic stands for.For the uninitiated, RTB is a type of programmatic 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. TOP 6 MOBILE MARKETING STATISTICS THAT WILL BLOW YOUR MIND The last couple of years have been big for mobile marketers, but what we are witnessing now is the emergence of a true mobile first-world. It was in 2016 that mobile use took the lead from desktop use for the first time, and now marketers more than ever before are emphasizing on the need to plan budgets well for mobile marketing.. Successful mobile marketing takes quite a bit of research PROGRAMMATIC DIRECT: AUTOMATING THE HANDSHAKE BETWEEN Programmatic Direct is still at a nascent stage and brings a promise to those in the industry who have been anxious of trying out RTB. For premium advertisers, Programmatic Direct offers the benefits of programmatic without compromising on the traditional sacrosanct handshake between the advertisers and publishers. APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. THE ULTIMATE GUIDE TO MARKETING E-COMMERCE APPS The Ultimate Guide to Marketing E-Commerce Apps. September 7, 2020. By Mario Meijide. M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. 10 UNDERRATED TACTICS TO GET MORE APP INSTALLS 10 Ways to Get More App Installs. 1. Integrate with a popular app. Piggybacking is always good for a bump in users. Integrate with a well-known app and use its popularity to help yours. Integrating with an app or service people care about makes it much easier to get attention for your app. If the integration is really useful, you canoffer
HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. VIEW-THROUGH ATTRIBUTION The impact of ad impressions in the app ecosystem remains largely as a blackbox subjecting advertisers to estimation and guesswork as to the results of their advertising budgets. The evolution of View-through Attribution (VTA) allows for a more equitable and representative credit-allocating system by more accurately assigning the ad impressions that drove users towards installs. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
MOBILE INDUSTRY EXPOSED #4: KANTAN GAMES "THE JAPANESE It is now time for the fourth instalment of our Mobile Industry Exposed interview series, which has so far seen us talk with key mobile industry players from games market research firm Newzoo and mobile marketing platform Swrve, as well as attribution tracking and in-app analytics company adjust.. This week we spoke to Serkan Toto, the multilingual (he speaks 7 languages!) APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. THE ULTIMATE GUIDE TO MARKETING E-COMMERCE APPS The Ultimate Guide to Marketing E-Commerce Apps. September 7, 2020. By Mario Meijide. M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. 10 UNDERRATED TACTICS TO GET MORE APP INSTALLS 10 Ways to Get More App Installs. 1. Integrate with a popular app. Piggybacking is always good for a bump in users. Integrate with a well-known app and use its popularity to help yours. Integrating with an app or service people care about makes it much easier to get attention for your app. If the integration is really useful, you canoffer
HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. VIEW-THROUGH ATTRIBUTION The impact of ad impressions in the app ecosystem remains largely as a blackbox subjecting advertisers to estimation and guesswork as to the results of their advertising budgets. The evolution of View-through Attribution (VTA) allows for a more equitable and representative credit-allocating system by more accurately assigning the ad impressions that drove users towards installs. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
MOBILE INDUSTRY EXPOSED #4: KANTAN GAMES "THE JAPANESE It is now time for the fourth instalment of our Mobile Industry Exposed interview series, which has so far seen us talk with key mobile industry players from games market research firm Newzoo and mobile marketing platform Swrve, as well as attribution tracking and in-app analytics company adjust.. This week we spoke to Serkan Toto, the multilingual (he speaks 7 languages!)RESOURCES - APPLIFT
Resources, whitepapers, howto articles and industry insight to help you become a smarter mobile performance marketer - all in one place A BEGINNER’S GUIDE TO IN-APP ADVERTISING For newcomers, in-app advertising can feel like a daunting process. Applift were one of the original pioneers of mobile performance marketing – we’ve compiled the key factors to consider and a list of helpful tips for those who would like to begin to reap the benefits of the highly lucrative practice.. The Value of In-App Advertising. Global in-app advertising revenues are expected to hit 10 UNDERRATED TACTICS TO GET MORE APP INSTALLS 10 Ways to Get More App Installs. 1. Integrate with a popular app. Piggybacking is always good for a bump in users. Integrate with a well-known app and use its popularity to help yours. Integrating with an app or service people care about makes it much easier to get attention for your app. If the integration is really useful, you canoffer
CAREERS - APPLIFT
Careers - Applift. Real Talent Wanted. Applift is home to some of the best and brightest minds in mobile advertising. We pride ourselves on being builders — creating technology and creative solutions that advance mobile app advertising into the future. We’re fun. CONTACT - APPLIFT - LET'S DISCUSS MOBILE USER GROWTH OR R. Prof. Atílio Innocenti, 165 – Vila Nova Conceição, São Paulo – SP, 04538-000, Brazil 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. SCHOOL OF AD TECH: WHAT IS MOBILE RETARGETING AND WHY YOUR Mobile app-to-app retargeting is run through RTB Exchanges and SSPs by bidding programmatically and in real-time, targeting the users that previously engaged with the advertiser’s app or ads. Advertisers are able to track the user activity through their SDK integration. Afterwards, they send the user-level data to their retargeting partnerof
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) GROWING THE TEAM WITH VERVE Applift’s parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and video advertising experiences. “Applift has been conservative about our US growth in the past, given the maturity of the market. With Verve’s strong and unique product such as WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience.*
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SCALE YOUR APP BUSINESS THROUGH MOBILE JOURNEY ADVERTISING Connecting with the right customers and activating them is the key to mobile advertising success. No matter your performance goals, we are your partner at every step of the mobile journey, turning your users into customers. Reach, convert and re-engage your audience with our mobile advertisingsolutions.
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Applift is a great partner providing quality users at scale. We look forward to further growing our partnership. Shane Horneij Director of Performance Marketing, King I've worked with Applift since 2016. A robust product and a great team has lead to a close relationship on user acquisition and retargeting. Anton Nesterov Performance Marketing Manager, Playrix The most positive aspect of working with Applift is the exceptional service they provide and the agility of execution. They make sure that we're always kept updated on our campaign Felipe Costa Marketing,Recargapay
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