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AD MOCKUP GENERATOR
Creative Blueprints helps you to quickly and efficiently generate countless, personalized creative designed to perform across placements and platforms. Learn how you can transform your own custom design into a variety of ad iterations tailored to specific audiences and business objectives. Learn More. ADPARLOR MOCKUP GENERATOR Create free ad mockups across Facebook, Instagram, Twitter andPinterest.
2021 ESSENTIAL GUIDE TO LINKEDIN ADS BENCHMARKS Conversation Ads. Using messaging in your marketing campaigns is a fantastic way to create more intimate communication about your products and/or services while targeting those users who are further down the conversion funnel. TOP SOCIAL MEDIA UPDATES YOU NEED TO KNOW: MARCH 2021 Pinterest. New Marketing Tools, Including “Pinterest Premiere” Video Ads. Pinterest held their first-ever “Pinterest Presents” summit on March 3 rd where they announced a number of new ad tools. Starting with a new video ad option called ‘Pinterest Premiere,’ this feature will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic HOW TO BOOST TIKTOK VIDEOS IN TWO STEPS 1. Authenticity in Marketing “Being real is the new cultural currency as today’s influence comes from the authentic ideas and imagination of everyday people,” said Sofia Hernandez, Head of U.S. Business Marketing, TikTok. THE POWER OF CLUBHOUSE: MARKETING LESSONS FROM THE LATEST If you’re on Facebook, Twitter, Instagram or any other social media platform, you’ve likely seen the hype around the latest player in the field: Clubhouse.The audio-based social media app has garnered a lot of attention recently, from celebrities and non-celebrities alike. In May, 2020, the app was worth around $100M despite just having 1,500users at the time.
4 CREATIVE TRAVEL AND TOURISM MARKETING CAMPAIGN IDEASSEE MORE ONADPARLOR.COM
THE ULTIMATE GUIDE TO MONETIZING ON PINTEREST Step 2: Optimize Your Pinterest Presence. Before you pursue monetization, you need to make sure that your Pins are top notch. To do this, get all of your Pin elements on point: Pinterest is highly visual, so make sure your images and product shots capture a user’sattention.
INFOGRAPHIC: THE SOCIAL HABITS OF MILLENNIALS Infographic: The Social Habits of Millennials. As consumers, Millennials are both coveted and baffling. They comprise a large, economically powerful group, but Millennials don’t want to be seen as part of a massive, faceless demographic.They’re demanding, but never want to feel like they’re being sold something. They craveengagement, but
ADPARLOR | EXPERTS IN DRIVING PEOPLE-BASED MARKETING FORAD MOCKUP GENERATORMEDIA BUYINGCREATIVE BLUEPRINTSABOUTBLOGCASE STUDIES AdParlor blends Media Buying and Creative Services at Scale to enhance paid social and display campaigns for sophisticated advertisers. Social Media Advertising for Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. Advertising Campaign Management. Experts at people-base Marketing.AD MOCKUP GENERATOR
Creative Blueprints helps you to quickly and efficiently generate countless, personalized creative designed to perform across placements and platforms. Learn how you can transform your own custom design into a variety of ad iterations tailored to specific audiences and business objectives. Learn More. ADPARLOR MOCKUP GENERATOR Create free ad mockups across Facebook, Instagram, Twitter andPinterest.
2021 ESSENTIAL GUIDE TO LINKEDIN ADS BENCHMARKS Conversation Ads. Using messaging in your marketing campaigns is a fantastic way to create more intimate communication about your products and/or services while targeting those users who are further down the conversion funnel. TOP SOCIAL MEDIA UPDATES YOU NEED TO KNOW: MARCH 2021 Pinterest. New Marketing Tools, Including “Pinterest Premiere” Video Ads. Pinterest held their first-ever “Pinterest Presents” summit on March 3 rd where they announced a number of new ad tools. Starting with a new video ad option called ‘Pinterest Premiere,’ this feature will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic HOW TO BOOST TIKTOK VIDEOS IN TWO STEPS 1. Authenticity in Marketing “Being real is the new cultural currency as today’s influence comes from the authentic ideas and imagination of everyday people,” said Sofia Hernandez, Head of U.S. Business Marketing, TikTok. THE POWER OF CLUBHOUSE: MARKETING LESSONS FROM THE LATEST If you’re on Facebook, Twitter, Instagram or any other social media platform, you’ve likely seen the hype around the latest player in the field: Clubhouse.The audio-based social media app has garnered a lot of attention recently, from celebrities and non-celebrities alike. In May, 2020, the app was worth around $100M despite just having 1,500users at the time.
4 CREATIVE TRAVEL AND TOURISM MARKETING CAMPAIGN IDEASSEE MORE ONADPARLOR.COM
THE ULTIMATE GUIDE TO MONETIZING ON PINTEREST Step 2: Optimize Your Pinterest Presence. Before you pursue monetization, you need to make sure that your Pins are top notch. To do this, get all of your Pin elements on point: Pinterest is highly visual, so make sure your images and product shots capture a user’sattention.
INFOGRAPHIC: THE SOCIAL HABITS OF MILLENNIALS Infographic: The Social Habits of Millennials. As consumers, Millennials are both coveted and baffling. They comprise a large, economically powerful group, but Millennials don’t want to be seen as part of a massive, faceless demographic.They’re demanding, but never want to feel like they’re being sold something. They craveengagement, but
ADPARLOR. FACEBOOK, TWITTER, INSTAGRAM AND YOUTUBE AdParlor’s Vice President, Strategy & Business Development, Paul Van Winssen is able to marry his passion for social media, technology, and continual growth and establish and execute against the strategic direction for AdParlor’s platform relationships such as Facebook, Twitter, Pinterest, Yahoo, and Doubleclick Bid Manager. TOP SOCIAL MEDIA UPDATES YOU NEED TO KNOW: JUNE 2021 Audio streaming has garnered a lot of attention ever since Clubhouse came on the scene in 2020. However, in the race for audio dominance, Twitter is leading the pack. Not only did Twitter Spaces launch on Android before Clubhouse, but Twitter’s live audio conversation feature is now also available on mobile and desktop.COMPANY LOCATIONS
Ready to take your digital media buying to the next level? AdParlor can help you get the best results from paid social, video and displayadvertising.
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Join AdParlor's team of creative, collaborative, passionate people interested in technology and social advertising. AdParlor Careers. CONTACT US | ADPARLOR Our tech-enabled experts can help you drive better results from yoursocial advertising.
HOW TO BOOST TIKTOK VIDEOS IN TWO STEPS 1. Authenticity in Marketing “Being real is the new cultural currency as today’s influence comes from the authentic ideas and imagination of everyday people,” said Sofia Hernandez, Head of U.S. Business Marketing, TikTok.LOCATIONS: TORONTO
Ready to take your digital media buying to the next level? AdParlor can help you get the best results from paid social, video and displayadvertising.
THE DEFINITIVE GUIDE TO TWITTER CARDS The Definitive Guide to Twitter Cards. By AdParlor. #Guides #Twitter. T witter cards allow you to attach almost any type of media to your tweet to create engaging and rich content that goes beyond 140 characters of text. These come in many forms, all with different creative and copy requirements. Furthermore, the same card can be usedfor
THE DIFFERENCE BETWEEN PAID, ORGANIC & EARNED MEDIA Paid Media. Once the domain of TV, radio, and print, paid media has obviously come a long way over the years. Now you have a plethora of options and how to guides, readily available from – Performance-Based Video Campaigns, Guides to Vertical Video, Twitter Videos Ads, and Quick tips to improve Pinterest ads. Literally everything from boosting content, to promoting live video andeverything
CREATIVE BLUEPRINTS
Our ever-growing library of image and video Creative Blueprints are easily customizable for your big announcement, sale or promotion. Upload your own Adobe Creative files to allow anyone to customize and export brand-safe alternate variations. Alternatively, request a custom blueprint from our design team. One click export for every sizeand
ADPARLOR | EXPERTS IN DRIVING PEOPLE-BASED MARKETING FORAD MOCKUP GENERATORMEDIA BUYINGCREATIVE BLUEPRINTSABOUTBLOGCASE STUDIES AdParlor blends Media Buying and Creative Services at Scale to enhance paid social and display campaigns for sophisticated advertisers. Social Media Advertising for Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. Advertising Campaign Management. Experts at people-base Marketing.AD MOCKUP GENERATOR
Create Facebook, Instagram, Twitter, Snapchat, and Pinterest admockups for free
ADPARLOR MOCKUP GENERATOR Create free ad mockups across Facebook, Instagram, Twitter andPinterest.
2021 ESSENTIAL GUIDE TO LINKEDIN ADS BENCHMARKS Conversation Ads. Using messaging in your marketing campaigns is a fantastic way to create more intimate communication about your products and/or services while targeting those users who are further down the conversion funnel. TOP SOCIAL MEDIA UPDATES YOU NEED TO KNOW: MARCH 2021 Pinterest. New Marketing Tools, Including “Pinterest Premiere” Video Ads. Pinterest held their first-ever “Pinterest Presents” summit on March 3 rd where they announced a number of new ad tools. Starting with a new video ad option called ‘Pinterest Premiere,’ this feature will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic THE POWER OF CLUBHOUSE: MARKETING LESSONS FROM THE LATEST If you’re on Facebook, Twitter, Instagram or any other social media platform, you’ve likely seen the hype around the latest player in the field: Clubhouse.The audio-based social media app has garnered a lot of attention recently, from celebrities and non-celebrities alike. In May, 2020, the app was worth around $100M despite just having 1,500users at the time.
THE ULTIMATE GUIDE TO MONETIZING ON PINTEREST Pinterest continues to grow at an exponential rate, with 87 million U.S. users—a 61 percent increase since last year, according tocomScore.
SUPER BOWL AD SURVEY SHOWS THE POWER OF SOCIAL VIDEOSEE MORE ONADPARLOR.COM
THE DIFFERENCE BETWEEN PAID, ORGANIC & EARNED MEDIA Paid Media. Once the domain of TV, radio, and print, paid media has obviously come a long way over the years. Now you have a plethora of options and how to guides, readily available from – Performance-Based Video Campaigns, Guides to Vertical Video, Twitter Videos Ads, and Quick tips to improve Pinterest ads. Literally everything from boosting content, to promoting live video andeverything
4 CREATIVE QUICK SERVICE RESTAURANT MARKETING CAMPAIGN 4. Stand out on the Newsfeed with Behavioral Message Testing. Many QSRs try to show how low prices are to drive orders while others focus on value as a great differentiator. ADPARLOR | EXPERTS IN DRIVING PEOPLE-BASED MARKETING FORAD MOCKUP GENERATORMEDIA BUYINGCREATIVE BLUEPRINTSABOUTBLOGCASE STUDIES AdParlor blends Media Buying and Creative Services at Scale to enhance paid social and display campaigns for sophisticated advertisers. Social Media Advertising for Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. Advertising Campaign Management. Experts at people-base Marketing.AD MOCKUP GENERATOR
Create Facebook, Instagram, Twitter, Snapchat, and Pinterest admockups for free
ADPARLOR MOCKUP GENERATOR Create free ad mockups across Facebook, Instagram, Twitter andPinterest.
2021 ESSENTIAL GUIDE TO LINKEDIN ADS BENCHMARKS Conversation Ads. Using messaging in your marketing campaigns is a fantastic way to create more intimate communication about your products and/or services while targeting those users who are further down the conversion funnel. TOP SOCIAL MEDIA UPDATES YOU NEED TO KNOW: MARCH 2021 Pinterest. New Marketing Tools, Including “Pinterest Premiere” Video Ads. Pinterest held their first-ever “Pinterest Presents” summit on March 3 rd where they announced a number of new ad tools. Starting with a new video ad option called ‘Pinterest Premiere,’ this feature will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic THE POWER OF CLUBHOUSE: MARKETING LESSONS FROM THE LATEST If you’re on Facebook, Twitter, Instagram or any other social media platform, you’ve likely seen the hype around the latest player in the field: Clubhouse.The audio-based social media app has garnered a lot of attention recently, from celebrities and non-celebrities alike. In May, 2020, the app was worth around $100M despite just having 1,500users at the time.
THE ULTIMATE GUIDE TO MONETIZING ON PINTEREST Pinterest continues to grow at an exponential rate, with 87 million U.S. users—a 61 percent increase since last year, according tocomScore.
CAREERS | ADPARLOR
Join AdParlor's team of creative, collaborative, passionate people interested in technology and social advertising. AdParlor Careers.BLOG | ADPARLOR
News and product updates surrounding Facebook, Twitter, Instagram and YouTube advertising. CASE STUDIES ARCHIVE Ready to take your digital media buying to the next level? AdParlor can help you get the best results from paid social, video and displayadvertising.
THE DEFINITIVE GUIDE TO TWITTER CARDS T witter cards allow you to attach almost any type of media to your tweet to create engaging and rich content that goes beyond 140 characters of text. These come in many forms, all with different creative and copy requirements. Furthermore, the same card can be used for multiple objectives. Knowing when to use Twitter cards, understanding which one is most suitable for your objective, and CREATIVE BEST PRACTICES ON FACEBOOK Function vs. Design is a classic topic that most companies and teams must work through – designers strive to create a canvas while marketers must adhere to what converts and ultimately drives revenue. A classic example can be found in the early 2000’s – while flash allowed designers to produce amazing and awe inspiring creative designs, in many cases the images were not SEO friendly THE DIFFERENCE BETWEEN PAID, ORGANIC & EARNED MEDIA Paid Media. Once the domain of TV, radio, and print, paid media has obviously come a long way over the years. Now you have a plethora of options and how to guides, readily available from – Performance-Based Video Campaigns, Guides to Vertical Video, Twitter Videos Ads, and Quick tips to improve Pinterest ads. Literally everything from boosting content, to promoting live video andeverything
INCREMENTALITY
Audience. Your audience plays an important role in determining Incrementality. For example, remarketing to customers who shopped on your website within the last 12 months vs. remarketing customers who shopped within the last 24 months can yield different I ncrementality results.. Now that we understand what I ncrementality is, we can predict that targeting prospects should be the most INFOGRAPHIC: THE SOCIAL HABITS OF MILLENNIALS As consumers, Millennials are both coveted and baffling. They comprise a large, economically powerful group, but Millennials don’t want to be seen as part of a massive, faceless demographic.They’re demanding, but never want to feel like they’re being sold something.ADPARLOR
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HERE'S HOW YOU SHOULD MEASURE YOUR SUCCESS ON SNAPCHAT Q: If you haven’t ever run a Snapchat campaign, what should you expect? A: Something that’s emphasized on Snapchat is that the more authentic your content looks, the better it performs. The more you can make it look like not an ad, the better it does. You can still get your message across, and you can still include your branding in it, but try to make it look like it was shot on a cell We've updated our privacy notice and cookie policy. By continuing to use our site, you accept our use of cookies and policy. To access our privacy policy, click to LEARN MORE.I accept
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WE ARE EXPERTS AT DRIVING ROI & ROAS ONLINE ------------------------- FLEXIBLE SOLUTIONS, CREATIVE MINDS AND SMART TECH FOR SUCCESSFUL DIGITAL MARKETING STRATEGIESMEDIA BUYING
------------------------- AdParlor does complex media buying better than anyone else out there. Our unique tech-enabled approach to blending media buying with tailored creative results in improved ROI and ROAS for your paiddigital campaigns
* __ Facebook
* __ Instagram
* __ Snapchat
* __ Pinterest
* __ Twitter
* __ LinkedIn
* __ Display & YouTube* Overview
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Media Buying
FACEBOOK ADVERTISING Knowing the ins and outs of Facebook is not only important but crucial to the success of your paid media strategy. As one of Facebook’s first strategic partners, we use a combination of proprietary technology, unique data and years of experience to maximize efficiency and drive results on the world’s largest social media platform.Case-Study
Media Buying
FACEBOOK ADVERTISING * First-class optimization strategy and personalized creative * Planning and strategic insights from a team of dedicated account managers, ad-operation specialists, client solution specialists & more * Best practices to access and most effectively utilize the largest inventory of interest, behavioral, lookalike and custom audiencesegmentation
* Sophisticated retargeting strategy on multiple fronts: CRM, store visits, website retargeting and more * Advanced analytics and reporting on optimizations, creative andtargeting execution
* Compare and contrast results from Facebook and optimizecross-platform
* Utilize Retargeting strategy on multiple fronts: CRM, Store Visit, Website Retargeting & more * Provide advanced analytics & reporting to truly understand optimizations, creative & target execution Learn More about Facebook Advertising .Media Buying
FACEBOOK ADVERTISING WHAT TARGETING OPTIONS ARE AVAILABLE FOR PROSPECT TARGETING ONFACEBOOK?
Facebook allows you to target users based on their interests and behavioral activity from interactions on the platform. Additionally, lookalike audiences can be created from retargeting audiences that include CRM and Website Pixel Data. WHAT TARGETING OPTIONS ARE AVAILABLE FOR RETARGETING ON FACEBOOK? Facebook allows you to target users based their activity with your social media pages, website, store visits and CRM data lists. CAN ADPARLOR TARGET OTHER PLACEMENTS BESIDES THE NEWSFEED ON FACEBOOK? Yes! Our team can target audience network, messenger, marketplace and more on desktop and mobile devices. WHAT TYPES OF CREATIVE OPTIONS EXIST ON FACEBOOK? Facebook offers a variety of creative options utilizing videoand static images
. This includes
link ads, carousel
ads, canvas
ads, collection
ads & more.
CAN WE RUN FACEBOOK ADVERTISING OUT OF OUR ACCOUNTS WITH ADPARLOR? Yes! We can run advertising through your ad-account. We can also discuss running advertising from our own ad-accounts as well. CAN THE ADPARLOR TEAM HELP ME PRODUCE VERTICAL VIDEO CONTENT? Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher. HOW CAN ADPARLOR OPTIMIZE MY TARGETING ON FACEBOOK? AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best. HOW CAN ADPARLOR OPTIMIZE MY CREATIVE ON FACEBOOK? AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Facebook. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best. Checkout our Facebook Advertising blogposts.
* Overview
* Details
* FAQs
Media Buying
INSTAGRAM ADVERTISING AdParlor was one of Instagram’s inaugural Ads API Partners. What does that mean? We have experience growing brand awareness, consideration and conversions for both large brands and direct response advertisers on Instagram (and beyond!)Case-Study
Media Buying
INSTAGRAM ADVERTISING * Best in class media buying with personalized creative * Ability to auto-optimize performance from Facebook, Messenger and Audience Network to Instagram and other publishers * Experience growing brand presence and media spend by utilizing retargeting strategy on multiple fronts: CRM, store visits, website retargeting and more * Sophisticated analytics and reporting to truly understand optimizations, creative and target execution * Planning and strategic support to grow conversion, traffic, store visit, dynamic catalogue or other goals you have in mind Learn More about Instagram Advertising.
Media Buying
INSTAGRAM ADVERTISING WHAT TARGETING OPTIONS ARE AVAILABLE FOR PROSPECT TARGETING ONINSTAGRAM?
Instagram allows you to target users based on their interests and behavioral activity from interactions on the platform. Additionally, lookalike audiences can be created from retargeting audiences that include CRM and Website Pixel Data. WHAT TARGETING OPTIONS ARE AVAILABLE FOR RETARGETING ON INSTAGRAM? Instagram allows you to target users based their activity with your social media pages, website, store visits, and CRM data lists. WHAT TYPES OF CREATIVE OPTIONS EXIST ON INSTAGRAM? Instagram offers a variety of creative options utilizing videoand
static images
.
This includes link ads, stories,
carousel
ads & more.
CAN THE ADPARLOR TEAM HELP ME PRODUCE VERTICAL VIDEO CONTENT? Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher. CAN WE RUN INSTAGRAM ADVERTISING OUT OF OUR ACCOUNTS WITH ADPARLOR? Yes! We can run advertising through your Facebook ad-account. We can also discuss running advertising from our own ad-accounts as well. HOW CAN ADPARLOR OPTIMIZE MY TARGETING ON INSTAGRAM? AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best. HOW CAN ADPARLOR OPTIMIZE MY CREATIVE ON INSTAGRAM? AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Instagram. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best. Checkout our Instagram Advertising blogposts.
* Overview
* Details
* FAQs
Media Buying
SNAPCHAT ADVERTISING A Snapchat Ads Partner, AdParlor’s expertise across Snapchat’s ad units, audiences and optimization options means we have a solution to best meet your needs.Case-Study
Media Buying
SNAPCHAT ADVERTISING * Technology that allows you to create and modify Snap Ads at scale * Strategic support from experts who live and breathe on Snapchat * Enhanced reporting with API-exclusive features * Geo-fencing strategy for brand awareness and ad-recall * Compare Snapchat performance against other publishers for better holistic campaign results Learn More about Snapchat Advertising .Media Buying
SNAPCHAT ADVERTISING WHAT TARGETING OPTIONS ARE AVAILABLE FOR PROSPECT TARGETING ONSNAPCHAT?
Snapchat allows you to target users based on behavioral profiles including what they are interested in, what businesses they have visited/interacted with and more. You can also create lookalike expansion audiences for your ad-squads from CRM data. WHAT TARGETING OPTIONS ARE AVAILABLE FOR RETARGETING ON SNAPCHAT? Snapchat allows you to target users based their activity with your social media pages, website, store visits and CRM data lists. Snapchat also offers Oracle Custom Audiences for use. WHAT TYPES OF CREATIVE OPTIONS EXIST ON SNAPCHAT? Snapchat offers a variety of creative options utilizing video and images including top snaps, app
install snaps
,
web view snaps
,
long-form video snaps,
story ads
,
geo-filters
&
more.
CAN THE ADPARLOR TEAM HELP ME PRODUCE VERTICAL VIDEO CONTENT? Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher. HOW CAN ADPARLOR OPTIMIZE MY TARGETING ON SNAPCHAT? AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best. HOW CAN ADPARLOR OPTIMIZE MY CREATIVE ON SNAPCHAT? AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Snapchat. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best. Checkout our Snapchat Advertising blog posts.* Overview
* Details
* FAQs
Media Buying
PINTEREST ADVERTISING Pinterest functions as a powerful visual search engine, allowing you to reach users who shop, engage and plan in a more unique way. AdParlor offers reporting, creative services and strategic solutions to maximize value and turn ideas and pins into profitable businessobjectives
Case-Study
Media Buying
PINTEREST ADVERTISING * Increase Sales with an audience that is dedicated to planning and being inspired on Pinterest * Drive engagement, awareness & affinity for Retail, Travel, CPG &more verticals
* Increase engagement and sentiment from uniquely crafted pins spanning video, animated GIF, and static images * Utilize Interest, Keyword, Location, Database, Gender, Device targeting capture users as they pin Learn More about Pinterest Advertising.
Media Buying
PINTEREST ADVERTISING WHAT TARGETING OPTIONS ARE AVAILABLE FOR PROSPECT TARGETING ONPINTEREST?
Pinterest allows you to target users based on interest, dynamic (search) and keyword targeting generated from Pinterest’s Visual Search Engine. You can also use actalike targeting from your CRM and Website data for expanded lookalike targeting. WHAT TARGETING OPTIONS ARE AVAILABLE FOR RETARGETING ON PINTEREST? Pinterest allows you to target users based their activity with your social media pages, website and CRM data lists. WHAT TYPES OF CREATIVE OPTIONS EXIST ON PINTEREST? Pinterest offers a variety of creative optionsutilizing
video and images including promoted pins, promoted video pins, one-tap promoted pints, promoted app pins & more. HOW CAN ADPARLOR OPTIMIZE MY TARGETING ON PINTEREST? AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best. HOW CAN ADPARLOR OPTIMIZE MY CREATIVE ON PINTEREST? AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Pinterest. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best. Checkout our Pinterest Advertising blogposts.
* Overview
* Details
* FAQs
Media Buying
TWITTER ADVERTISING
Effective advertising on Twitter means taking advantage of real-time engagement. As one of Twitter’s first Ads API partners, our unique approach to Twitter means you’ll maximize performance through strategic testing, an always-on approach to optimization and creative services to help you stand out.Case-Study
Media Buying
TWITTER ADVERTISING
* API technology built to enhance Twitter media buying experience * Exclusive access to pre-roll, conversational and other ad-unitsfor your brand
* Understanding of consumers who engage on Twitter – ready to consume media in real time * Retargeting strategy spanning from users who have engaged with past tweets and video content to website activity that can drive meaningful impact and ROAS * Advanced analytics & reporting to truly understand optimizations, creative & target execution Learn More about Twitter Advertising .Media Buying
TWITTER ADVERTISING
WHAT TARGETING OPTIONS ARE AVAILABLE FOR PROSPECT TARGETING ONTWITTER?
Twitter allows you to target users based on interest, follower, behavior, keyword, event and more. You can also use similar audience targeting from your CRM and Website data for expanded lookaliketargeting.
WHAT TARGETING OPTIONS ARE AVAILABLE FOR RETARGETING ON TWITTER? Twitter allows you to target users based their activity with your social media pages, website, and CRM data lists. WHAT TYPES OF CREATIVE OPTIONS EXIST ON TWITTER? Twitter offers a variety of creative options utilizing video and images including text tweets, website cards, app cards, promoted videos, image tweets, video app cards, video website cards, conversational ads and direct-message cards. HOW CAN ADPARLOR OPTIMIZE MY TARGETING ON TWITTER? AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best. HOW CAN ADPARLOR OPTIMIZE MY CREATIVE ON TWITTER? AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Twitter. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best. Checkout our Twitter Advertising blog posts.* Overview
* Details
* FAQs
Media Buying
LINKEDIN ADVERTISING LinkedIn’s business network offers valuable opportunities to speak to professionals in a unique way. As an official Marketing Partner, AdParlor helps clients who are looking to engage, grow consideration and fuel purchases on LinkedInCase-Study
Media Buying
LINKEDIN ADVERTISING * Develop effective creative and targeting strategies through sponsored content, lead generation ads, sponsored inmail and more * Build high-performing audiences around a network of professionals * Optimize using best practices learned from running thousands ofcampaigns
* Grow revenue, consideration and brand awareness with advanced LinkedIn Group, Profession, Vertical and other target categories * Understand and master LinkedIn buying with a partner who understands the ins and outs of the insight tag Learn More about LinkedIn Advertising .Media Buying
LINKEDIN ADVERTISING WHAT TARGETING OPTIONS ARE AVAILABLE FOR PROSPECT TARGETING ONLINKEDIN?
LinkedIn allows you to target users based on the LinkedIn Audience Network, Company Name, Company Industry, Company Size, Job Title, Job Function, Job Seniority, Member Schools, Fields of study, Degrees, Member skills, member groups, member gender, member age, years of experience, company followers, company connections & more WHAT TARGETING OPTIONS ARE AVAILABLE FOR RETARGETING ON LINKEDIN? LinkedIn allows you to target users based their activity with your social media pages, website, and CRM data lists. WHAT TYPES OF CREATIVE OPTIONS EXIST ON LINKEDIN? LinkedIn offers a variety of creative options utilizing video and images including dynamic ads, sponsored content, sponsored inmail, text ads and display ads. HOW CAN ADPARLOR OPTIMIZE MY TARGETING ON LINKEDIN? AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best. HOW CAN ADPARLOR OPTIMIZE MY CREATIVE ON LINKEDIN? AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on LinkedIn. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best Checkout our LinkedIn Advertising blogposts.
* Overview
* Details
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Media Buying
PROGRAMMATIC DISPLAY & YOUTUBE PROGRAMMATIC DISPLAY ADVERTISING Programmatic display enables you to serve the right ads to the right people at the right time and, more importantly, the right stage of the customer journey. At AdParlor we have a wealth of experience to plan, deliver, optimize and report on RTB campaigns, to achieve yourbusiness KPIs.
YOUTUBE ADVERTISING
Users who visit YouTube collectively watch over one billion hours of video content every single day – but ensuring a brand-safe experience for advertisers is tougher than ever. AdParlor’s contextual targeting technology layer creates unprecedented audience alignment while ensuring your brand’s message is delivered against brand-safe content across YouTube.Case-Study
Media Buying
PROGRAMMATIC DISPLAY & YOUTUBE Programmatic Display Advertising: * Perfect complement to your paid social campaign to expand your strategy across mobile, display and video * Extensive experience running performance-driven incremental sales lift and A/B testing initiatives * Access to 75+ exchanges to ensure your reach is never compromised * Dynamic Creative Optimization tied to your product feed YouTube Advertising: * Access to TrueView inventory via our partnership with Google AdManager
* Deep product knowledge and extensive experience running in-stream, bumper and video discovery ads * Ability to retarget YouTube engagers cross-platform within the programmatic display eco-system * Google’s proprietary audience and contextual targeting tied with AdParlor’s technology and brand safety expertise Learn More about Display & YouTube Advertising.
Media Buying
PROGRAMMATIC DISPLAY & YOUTUBE HOW DO YOU ACCESS PROGRAMMATIC DISPLAY ADVERTISING? AdParlor’s accesses 75+ private marketplaces and connects to all the major exchanges across Mobile Web, In-app, Display, and Videoinventory.
WHAT TYPES OF CAMPAIGNS AND OBJECTIVES CAN YOU RUN AGAINST PROGRAMMATIC DISPLAY? AdParlor has years of experience managing numerous types of campaigns and objectives from Brand Awareness, Direct Response, Lead Generation, E-Commerce, Native and Mobile App Download. DO I NEED AN AD SERVER TO RUN PROGRAMMATIC DISPLAY WITH ADPARLOR? No. We have the capability to host certain creative types such as HTML5 and Images (.jpg, .png, .gif) in addition to video files (.mp4, .mov, .avi). However, in the event you would like to advertise rich media, we also have the ability to host and serve the creative through DoubleClick Campaign Manager. WHAT TARGETING OPTIONS ARE AVAILABLE FOR PROSPECTING NEW AUDIENCES WITHIN DOUBLECLICK BID MANAGER? AdParlor targets people based on their specific interests as they browse web pages, videos, and content using contextual targeting options. Additionally, you are able to target and identify audiences similar to your existing remarketing list to ensure you are reaching your ideal audience. HOW DOES ADPARLOR ACCESS TRUEVIEW INVENTORY? Programmatically through Google Ad Manager. WHAT TYPE OF YOUTUBE AUDIENCE LISTS ARE AVAILABLE TO REMARKET USERSAGAINST?
AdParlor can help you remarket viewers who have done one of thefollowing actions:
* Interacted with or viewed your YouTube video * Subscribed to, or unsubscribed from your channel * Viewed your in-stream TrueView ad * Visited your YouTube channel HOW CAN ADPARLOR CONTEXTUALLY TARGET TRUEVIEW INVENTORY? AdParlor uses a mixture of keyword, category and placement level (channel and individual video) targeting to ensure your video creative is targeted against relevant and engaging content that aligns well with your target audience. DOES ADPARLOR HAVE ACCESS TO NON-SKIPPABLE TRUEVIEW INVENTORY? AdParlor does have access to in-stream bumper ads. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience. Bumper ads can help increase awareness about your brand. They often work well on mobile devices when run in conjunction with related TrueView ads. Checkout our YouTube Advertising blog posts. > As always, Thank You so much for all the great attention to detail, > follow up, and just getting things done in general! Our paid Social > stuff is one of a very few areas that I just don’t ever have to > worry about because I know you’re always all over it. Thank you! > Todd Fraipont , (AOR for Hill’s Pet), Red Fuse Communications > AdParlor's marketing management has helped grow our brand rapidly. > They continually present new, exciting platforms and products for us > to experiment with like Snapchat and Pinterest, to better diversify > our marketing portfolio. And their Creative Blueprint technology > allows us to test new creative iterations quickly, then either pivot > or double-down, providing continual growth and improvement in a > tricky online advertising space. Justin Marksamer, Vice-President,> PhotoSquared
> As always, Thank You so much for all the great attention to detail, > follow up, and just getting things done in general! Our paid Social > stuff is one of a very few areas that I just don’t ever have to > worry about because I know you’re always all over it. Thank you! > Todd Fraipont , (AOR for Hill’s Pet), Red Fuse Communications > AdParlor's marketing management has helped grow our brand rapidly. > They continually present new, exciting platforms and products for us > to experiment with like Snapchat and Pinterest, to better diversify > our marketing portfolio. And their Creative Blueprint technology > allows us to test new creative iterations quickly, then either pivot > or double-down, providing continual growth and improvement in a > tricky online advertising space. Justin Marksamer, Vice-President,> PhotoSquared
> As always, Thank You so much for all the great attention to detail, > follow up, and just getting things done in general! Our paid Social > stuff is one of a very few areas that I just don’t ever have to > worry about because I know you’re always all over it. Thank you! > Todd Fraipont , (AOR for Hill’s Pet), Red Fuse CommunicationsPreviousNext
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THE TECH BEHIND OUR SUCCESS ------------------------- ADPARLOR'S POWERFUL TECHNOLOGY HAS A PROVEN TRACK RECORD OF INCREASING PERFORMANCE BY COUPLING SMART TECH WITH CREATIVE MINDS. SUPERCHARGE YOUR CREATIVE OUTPUT OPTIMIZE BASED ON CUSTOM METRICS ELIMINATE WASTED AD SPEND TRIGGER THE BEST ADS ADPARLOR’S CREATIVE BLUEPRINTS TECHNOLOGY Upload existing designs, generate countless variations. Ready to upload across any placements and platforms.Learn More
ADPARLOR’S AUDIT SERVICES A data-driven analysis of your campaign with actionable insights designed to get the most out of your social marketing spend.Learn More
ADPARLOR'S INTELLIGENCE TAGS Compare creatives across your campaigns, objectives and audience. Uncover insights, figure out what works and eliminate wasted ad spend.Learn More
AUTOMATION TRIGGERS FOR WEATHER Reach your customers Rain, Shine or Snow. Our Weather triggers ensure the right message is served at the right time.Learn More
LEVERAGE OUR EXPERTISE IN PAID SOCIAL, DISPLAY AND VIDEO - IN COMBINATION WITH CREATIVE MINDS AND POWERFUL TECH - TO DRIVE MEANINGFUL RESULTS FOR YOUR MARKETING CAMPAIGNSGet Started
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------------------------- Ready to take your digital media buying to the next level? AdParlor can help you get the best results from paid social, video and displayadvertising.
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