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CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Handling a Public Relations Crisis 5 Ways to Manage Your Company’s Crisis PR Creating a Effective Communications Plan Why Companies Still Struggle with Crisis Guidance on Coronavirus in the Workplace Crisis Communications in the Age of Everything Toxic Social Media Crisis Management: PR Communication Stategy Crisis Communications: How to Navigate without Losing Support How to 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT What Is Public Relations and Why Is PR Important? Many people only know of what PR is from Mad Men.Most have a vague understanding of what public relations mean, and many even have a slight idea of what goes into it and the benefits it offers businesses. INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Why Case Studies Should Be a Part of Every Public Relations Strategy Traditional Journalism’s Role in Social Influencer Marketing Things to know when pitching a story Top Public Relations Podcasts for a PR Pro How Has Social Media Disrupted Public Relations Public Relations Degree: After College Guide Using Social Media to Connect with Journalists How to Cultivate Great Relationships with BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Crafting the Perfect Audience Persona Social Responsibility: How Brands Can Use Marketing to Send a Strong Message Brands Tackling Social Issues How to Measure your Digital PR Campaign What Brands Need to Know About Marketing to Generation Z How to Craft a Contagious PR Message How Fashion Tech Brands Can Win On Social Media Health & Wellness Brands Demonstrating Modern Marketing PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Coverage Guide: How to Earn and Amplify PR Media Coverage Shared Media In 2020: Tips to Maximize a Brand’s Reach Digital Marketing Guide PR and Communications: 3 Powerful 2020 Trends Integrated Communications: Definitive Guide and Strategy Media Relations in 2020 Corporate Communications in 2020 Job Training Never Ends: Why Continuing Education Matters THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Handling a Public Relations Crisis 5 Ways to Manage Your Company’s Crisis PR Creating a Effective Communications Plan Why Companies Still Struggle with Crisis Guidance on Coronavirus in the Workplace Crisis Communications in the Age of Everything Toxic Social Media Crisis Management: PR Communication Stategy Crisis Communications: How to Navigate without Losing Support How to 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT What Is Public Relations and Why Is PR Important? Many people only know of what PR is from Mad Men.Most have a vague understanding of what public relations mean, and many even have a slight idea of what goes into it and the benefits it offers businesses. INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Why Case Studies Should Be a Part of Every Public Relations Strategy Traditional Journalism’s Role in Social Influencer Marketing Things to know when pitching a story Top Public Relations Podcasts for a PR Pro How Has Social Media Disrupted Public Relations Public Relations Degree: After College Guide Using Social Media to Connect with Journalists How to Cultivate Great Relationships with BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Crafting the Perfect Audience Persona Social Responsibility: How Brands Can Use Marketing to Send a Strong Message Brands Tackling Social Issues How to Measure your Digital PR Campaign What Brands Need to Know About Marketing to Generation Z How to Craft a Contagious PR Message How Fashion Tech Brands Can Win On Social Media Health & Wellness Brands Demonstrating Modern Marketing PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPR About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. REACHING CONSUMERS THROUGH THE RIGHT CHANNELS ABOUT 5W. ABOUT US; Senior Leadership; Culture; CAREERS; IN THE NEWS; Awards; History; PRACTICE AREAS. Consumer Products; Corporate Communications; Technology Marketing 5WPR 2020 CONSUMER CULTURE REPORT 5WPR 2020 Consumer Culture Report 2 There are many theories and models for predicting consumer behavior. One thing they all have in common is the need for some level of MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in aneffective way. In
INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PRtactics to
WHAT ARE MEDIA IMPRESSIONS AND ENGAGEMENT Measuring Public Relations. We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, it had better be providing something.Although its harder to measure the efficacy of PR efforts than it is to measure or the same statistics for say, advertising, there are many ways to measure PR interval, the reach 5 WAYS SOCIAL MEDIA HAS CHANGED PUBLIC RELATIONS 5 Ways Social Media has Changed Public Relations. Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to this, but perhaps none more than the growth and popularity ofsocial media.
BABY PRODUCT MARKETING: HOW TO MARKET TO NEW PARENTS Micro-Influencers & Social Media Four Marketing Blunders That Will Cost You Marketing Versus Public Relations DTC PR: Public Relations Strategy for Direct to Consumer Companies Why the WWE is a Multigenerational PR Success Story Marketing Yourself As Well As Your Product How Product Placement Can Drive Consumer Trends Communicating a product or service shutdown gracefully? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PRtactics to
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” MEDIA KPIS PR PROFESSIONALS SHOULD KNOW Media KPIs PR professionals should know. Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base. While social media has changed the landscape of PR with its impressive capabilities, thequestion
BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PRtactics to
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” MEDIA KPIS PR PROFESSIONALS SHOULD KNOW Media KPIs PR professionals should know. Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base. While social media has changed the landscape of PR with its impressive capabilities, thequestion
BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
REACHING CONSUMERS THROUGH THE RIGHT CHANNELS ABOUT 5W. ABOUT US; Senior Leadership; Culture; CAREERS; IN THE NEWS; Awards; History; PRACTICE AREAS. Consumer Products; Corporate Communications; Technology Marketing MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in aneffective way. In
PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? This principle also applies to PR if an item is scarce and people want it, then it is easier to market to that select group with access. Persuasive PR presents these same principals in written and oral form to the public, but it doesn’t end there. Persuasive PR works best TOP PUBLIC RELATIONS PODCASTS FOR PR PROFESSIONALS Top Public Relations Podcasts for a PR Pro. Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description. WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its HOW PR CAN HELP REALLY LAUNCH YOUR PRODUCT OR IDEA Public relations can help you successfully launch a new product or business. You have to find the approach that’s best for your particular project. When thinking about how to approach PR, it’s best to include as many diverse techniques as possible. Rather than thinking about doing A, B or C – think of doing A, B and C. INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. HEALTHCARE COMMUNICATION STRATEGIES DURING PANDEMIC 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies. With the frequent policy changes accompanying developments in the management of COVID-19, healthcare facilities need to update and distribute new internal communication strategies on MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PRtactics to
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” MEDIA KPIS PR PROFESSIONALS SHOULD KNOW Media KPIs PR professionals should know. Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base. While social media has changed the landscape of PR with its impressive capabilities, thequestion
BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? 5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PRtactics to
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” MEDIA KPIS PR PROFESSIONALS SHOULD KNOW Media KPIs PR professionals should know. Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base. While social media has changed the landscape of PR with its impressive capabilities, thequestion
BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
REACHING CONSUMERS THROUGH THE RIGHT CHANNELS ABOUT 5W. ABOUT US; Senior Leadership; Culture; CAREERS; IN THE NEWS; Awards; History; PRACTICE AREAS. Consumer Products; Corporate Communications; Technology Marketing MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in aneffective way. In
PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? This principle also applies to PR if an item is scarce and people want it, then it is easier to market to that select group with access. Persuasive PR presents these same principals in written and oral form to the public, but it doesn’t end there. Persuasive PR works best TOP PUBLIC RELATIONS PODCASTS FOR PR PROFESSIONALS Top Public Relations Podcasts for a PR Pro. Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description. WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its HOW PR CAN HELP REALLY LAUNCH YOUR PRODUCT OR IDEA Public relations can help you successfully launch a new product or business. You have to find the approach that’s best for your particular project. When thinking about how to approach PR, it’s best to include as many diverse techniques as possible. Rather than thinking about doing A, B or C – think of doing A, B and C. INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. HEALTHCARE COMMUNICATION STRATEGIES DURING PANDEMIC 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies. With the frequent policy changes accompanying developments in the management of COVID-19, healthcare facilities need to update and distribute new internal communication strategies on PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” PR’S ROLE IN THE PUBLIC APOLOGY Make a Quick Response. If a situation has gone awry, the first and best thing to be doing is acting quickly to make the proper response. Because the faster that the right message gets out there, the easier it will be to take control of the narrative. BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDSPR COMPANIESCHICAGO
Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” PR’S ROLE IN THE PUBLIC APOLOGY Make a Quick Response. If a situation has gone awry, the first and best thing to be doing is acting quickly to make the proper response. Because the faster that the right message gets out there, the easier it will be to take control of the narrative. BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDSPR COMPANIESCHICAGO
Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in aneffective way. In
WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PRtactics to
BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. HOW TO MEASURE YOUR DIGITAL PR CAMPAIGN How to Measure your Digital PR Campaign. As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. REGAINING PUBLIC TRUST AFTER A CRISIS Regaining Public Trust After a Crisis. Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Part of that will be in friendly and helpful service and part will be in integrity andhonesty. If
PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” PR’S ROLE IN THE PUBLIC APOLOGY Make a Quick Response. If a situation has gone awry, the first and best thing to be doing is acting quickly to make the proper response. Because the faster that the right message gets out there, the easier it will be to take control of the narrative. BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDSPR COMPANIESCHICAGO
Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” PR’S ROLE IN THE PUBLIC APOLOGY Make a Quick Response. If a situation has gone awry, the first and best thing to be doing is acting quickly to make the proper response. Because the faster that the right message gets out there, the easier it will be to take control of the narrative. BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDSPR COMPANIESCHICAGO
Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in aneffective way. In
THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PRtactics to
BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. HOW TO MEASURE YOUR DIGITAL PR CAMPAIGN How to Measure your Digital PR Campaign. As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. REGAINING PUBLIC TRUST AFTER A CRISIS Regaining Public Trust After a Crisis. Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Part of that will be in friendly and helpful service and part will be in integrity andhonesty. If
PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” PR’S ROLE IN THE PUBLIC APOLOGY Make a Quick Response. If a situation has gone awry, the first and best thing to be doing is acting quickly to make the proper response. Because the faster that the right message gets out there, the easier it will be to take control of the narrative. BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDSPR COMPANIESCHICAGO
Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
PR FIRM - PUBLIC RELATIONS AGENCY OF THE YEAR: 5WPRABOUT 5WPRACTICE AREASSERVICESCAREERSBLOGCONTACT About 5W Public Relations Agency 5W GETS PR. OUR CLIENTS GET RESULTS. 5W Is The Real Deal. 5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help PERSUASION IN PR: WHY IS PERSUASION IMPORTANT? MEDIA TRAINING IN 2020: TIPS AND TRENDS Media Training in 2020: Tips and Trends Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining.
5 REASONS TO INTEGRATE YOUR MARKETING AND PR STRATEGIESSEE MORE ON5WPR.COM
CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND LEGAL PR: BASICS OF LITIGATION PUBLIC RELATIONS Litigation PR is a specialist section of legal PR. This is the segment of public relations that deals with everything before any claim has been issued, and before anything even reaches the court, as well as dealing with any events throughout the timeline of the court processes. Litigation PR also deals with the public relations aspectsof a
INEFFECTIVE PR: PUBLIC RELATIONS CAMPAIGNS THAT DO NOT Ineffective PR: Public Relations Campaigns that DO NOT Work. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s we face that defines us, it’s how we deal with it.” PR’S ROLE IN THE PUBLIC APOLOGY Make a Quick Response. If a situation has gone awry, the first and best thing to be doing is acting quickly to make the proper response. Because the faster that the right message gets out there, the easier it will be to take control of the narrative. BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDSPR COMPANIESCHICAGO
Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
BRANDING & PUBLIC RELATIONS GO HAND-IN-HAND Branding and Public Relations: Strategy and Top Brand Campaigns While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its MARKETING WITH MESSAGING APPS Instant messaging is inextricably entwined with our daily routine. As a communication tool, instant messaging can achieve goals in aneffective way. In
THE BIGGEST CONSUMER TRENDS FOR 2020 The Biggest Consumer Trends for 2020. For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with andpurchase from.
WHAT IS PUBLIC RELATIONS AND WHY IS PR IMPORTANT Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries. PR is an area CRISIS COMMUNICATIONS FOR CORONAVIRUS / COVID-19 Crisis Communications for Coronavirus / COVID-19. For almost every organization dealing with a pandemic such as coronavirus its uncharted territory. Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. QUICK TIPS FOR HANDLING THE PRESS Quick Tips for Handling the Press: Media Tips. Whether or not you have a PR firm, there may come a time when you need to deal with the media. We have all seen the extremes: the clip or quote that draws admiration and is shared around the web, and the one that requires emergency PRtactics to
BEVERAGE PR: MESSAGING STRATEGY FOR LEADING SPIRITS BRANDS Wine and spirits are best described by Limited Edition and Small Batch. 25-30% agree – Around a third of 21+ Americans feel “limited edition” and “small batch” are descriptive of wine and spirits. Beer best tapped into the Craft description. 52% agree – Over half of all drinking-age Americans feel beer is anappropriate fit for
INTERNATIONAL PR STRATEGY: GROW BUSINESS AROUND THE WORLD International PR Strategies to Grow Your Business Around the World. Public relations is a massive industry, and your business must invest in public relations at home and abroad. HOW TO MEASURE YOUR DIGITAL PR CAMPAIGN How to Measure your Digital PR Campaign. As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. REGAINING PUBLIC TRUST AFTER A CRISIS Regaining Public Trust After a Crisis. Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Part of that will be in friendly and helpful service and part will be in integrity andhonesty. If
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Contact Us | 212.999.5585 | Info@5wpr.com ABOUT 5W PUBLIC RELATIONS AGENCY 5W GETS PR. OUR CLIENTS GET RESULTS.5W IS THE REAL DEAL
5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals.5W IS RESOURCEFUL
Resourceful, innovative, and nimble, 5W works hard, thinks big, and delivers successful results. We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results. At 5W, we believe there is no one-size-fits-all approach. Each client's needs are assessed individually and then team members devise smart, proactive public relations, digital media and influencer campaigns that exceed expectations. In a constantly shifting digital world, where people are bombarded with information and news travels in seconds, 5W helps clients navigate ever-changing media, business, and consumerlandscapes.
5W IS ALL ABOUT RESULTS Our dedication to our clients and leadership in the industry has been recognized; 5W is proud to win numerous awards including winning 4 American Business Awards and being named Agency of the Year by the American Business Awards three years in a row. Our full service marketing & PR firm specializes in a number of practice areas including B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality); B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, Influencer Marketing, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications.WHO
Smart and resourceful, our 175-person PR agency is passionate, creative and dedicated to success.WHAT
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Founded in 2003, we have grown to become a top 10 independent PR firm and continue to expand.WHERE
Headquartered in New York City, media capital of the world, we work with clients worldwide and on our doorstep.WHY
We create big ideas with strategic implementation to deliver game-changing communications results.CASE STUDIES
SAP NS2
Corporate Communications SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune 500 software company SAP, is an enterpriseSEZZLE
Technology Communications Sezzle, the fastest growing, buy now, pay later platform, tasked 5W with publicizing their initialSODASTREAM
Digital and Social Medi SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-editionGENERATION NEXT
Corporate Communications Generation NEXT Franchise Brands, Inc., based in San Diego, California, is a publicly traded company onINDIE BEAUTY EXPO
Corporate Communications Indie Beauty Expo (IBE) is the largest professionally-curated exposition of independent beauty, lifestyleSPARKLING ICE
Food & Beverage
Sparkling ICE, one of the fastest growing non-alcoholic beverage brands in the country, is a client 5WZETA GLOBAL
Technology Communications Zeta Global, a leading big data and customer lifecycle marketing company founded by serial tech entrepreneurJANE IREDALE
Beauty
Known for its natural, distinctly feminine mineral makeup, jane iredale - The Skin Care Makeup maintains a personalizedCHEAPOAIR
Travel & Hospitality CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodationsCAREERBUILDER
Technology Communications CareerBuilder, a global technology company providing end-to-end HR solutions assisting both employers and job seekers SMEG DOLCE & GABBANAHome & Housewares
SMEG is an Italian domestic appliances brand, producing beautiful electrics that combine technology and styleALL-CLAD
Consumer Products & Brands All-Clad Metalcrafters LLC, is a traditional, well-respected brand, which manufactures andPRACTICE AREAS
Consumer Products and Brands Corporate Communications Technology CommunicationsBeauty
Travel & HospitalityFood & Beverage
Home & Housewares
Lifestyle: Apparel & AccessoriesHealth & Wellness
Crisis Communications Lifestyle: Entertainment & Sports Public Affairs / Government RelationsNot for Profit
Event Marketing
Digital and Social Media SEO / Online Reputation ManagementWHO WE ARE
Named after the fundamentals of communication, we are a top 10 PR agency headquartered in NYC. Take a look inside the agency to find out how we do things differently at 5W.NEWS
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October 05, 2020
5WPR Holiday Shopping Survey Reveals Consumer Insights for 2020Season
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September 22, 2020
5WPR Founder & CEO, Ronn Torossian to Release Second Book*
September 14, 2020
5WPR Health Practice Wins Bronze Stevie Award In 2020 InternationalBusiness Awards
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September 3, 2020
5WPR Creates Legal Technology Practice*
August 18, 2020
5WPR Named to 2020 PRNEWS Agency Elite Top 100 List*
July 1, 2020
5WPR CEO, Ronn Torossian, Added to Judging Committee of 17th Annual International Business Awards*
June 8, 2020
5WPR Beauty, Fashion & Lifestyle Division Named Top 3 in U.S.*
May 20, 2020
5WPR Poll Shows Shift in Social Media Interests due to COVID-19*
May 18, 2020
5W Public Relations Wins PR Agency of the Year in 2020 AmericanBusiness Awards
Ready to work with us? _mail_outline_ Email Us _phone_Call UsABOUT 5W
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