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WHAT IS A PUBLIC RELATIONS AGENCY? 5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES CUSTOMER EXPERIENCE, STEREOTYPES, PERSONAS AND DEMOGRAPHICS The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are neither real individuals nor should they be dated stereotypes. Personas should be created to illustrate fictional representations of the top targeted consumers for the business orproduct.
HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
WHAT IS A PUBLIC RELATIONS AGENCY? 5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES CUSTOMER EXPERIENCE, STEREOTYPES, PERSONAS AND DEMOGRAPHICS The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are neither real individuals nor should they be dated stereotypes. Personas should be created to illustrate fictional representations of the top targeted consumers for the business orproduct.
HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRATEGY + CREATIVITY: 3 BRANDS THAT GOT IT RIGHT People obviously have favorite advertisements. And while most people claim to be annoyed by intrusive marketing, many can name an ad thatthey
CUSTOMER EXPERIENCE, STEREOTYPES, PERSONAS AND DEMOGRAPHICS The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are neither real individuals nor should they be dated stereotypes. Personas should be created to illustrate fictional representations of the top targeted consumers for the business orproduct.
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. 'ACTIVE ADULT' OR 'OLD ADULT'? THE 55+ COMMUNITIES DILEMMA EXECUTIVE SUMMARY. The Zion & Zion research team sought to understand how a person’s perception of themselves as being older than their actual age— (i.e., their subjective age perception)—comes into play when they consider moving to an active adult community. Our research team conducted a nationwide study of 3,254 consumers ages 50and up.
7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
ASSISTED CONVERSIONS: WHAT ARE THEY? AND DO THEY MATTER If you’ve read any of our other Zion & Zion articles, you’ve likely heard us talk about Google Analytics. If not, the quick version is Google Analytics is a tool that you place “on” your website to learn things like how people got to your website, what they are THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
BRAND PERSONALITIES OF THE TOP 26 QUICK SERVICE Chick-fil-A ranked highest (first out of the 26 QSRs) in three of the five brand personality dimensions (Sincerity, Excitement, and Competence) and second in another (Sophistication). Other brands that consistently ranked high in various dimensions were Sonic Drive-In (third in Sincerity and Excitement, and fourth in Competence) andDairy Queen
CREATING EYE-CATCHING VIDEOS IN 8 SECONDS OR LESS Super short-format videos should also be simple to digest and comprehend, but that doesn’t mean they have to be boring. We share how to create eye-catching videos in 8 seconds or less. PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
WHAT IS A PUBLIC RELATIONS AGENCY? 5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES CUSTOMER EXPERIENCE, STEREOTYPES, PERSONAS AND DEMOGRAPHICS The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are neither real individuals nor should they be dated stereotypes. Personas should be created to illustrate fictional representations of the top targeted consumers for the business orproduct.
HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
WHAT IS A PUBLIC RELATIONS AGENCY? 5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES CUSTOMER EXPERIENCE, STEREOTYPES, PERSONAS AND DEMOGRAPHICS The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are neither real individuals nor should they be dated stereotypes. Personas should be created to illustrate fictional representations of the top targeted consumers for the business orproduct.
HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRATEGY + CREATIVITY: 3 BRANDS THAT GOT IT RIGHT People obviously have favorite advertisements. And while most people claim to be annoyed by intrusive marketing, many can name an ad thatthey
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. 'ACTIVE ADULT' OR 'OLD ADULT'? THE 55+ COMMUNITIES DILEMMA EXECUTIVE SUMMARY. The Zion & Zion research team sought to understand how a person’s perception of themselves as being older than their actual age— (i.e., their subjective age perception)—comes into play when they consider moving to an active adult community. Our research team conducted a nationwide study of 3,254 consumers ages 50and up.
7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
CUSTOMER EXPERIENCE, STEREOTYPES, PERSONAS AND DEMOGRAPHICS The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are neither real individuals nor should they be dated stereotypes. Personas should be created to illustrate fictional representations of the top targeted consumers for the business orproduct.
ASSISTED CONVERSIONS: WHAT ARE THEY? AND DO THEY MATTER If you’ve read any of our other Zion & Zion articles, you’ve likely heard us talk about Google Analytics. If not, the quick version is Google Analytics is a tool that you place “on” your website to learn things like how people got to your website, what they are BRAND PERSONALITIES OF THE TOP 26 QUICK SERVICE Chick-fil-A ranked highest (first out of the 26 QSRs) in three of the five brand personality dimensions (Sincerity, Excitement, and Competence) and second in another (Sophistication). Other brands that consistently ranked high in various dimensions were Sonic Drive-In (third in Sincerity and Excitement, and fourth in Competence) andDairy Queen
THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
CREATING EYE-CATCHING VIDEOS IN 8 SECONDS OR LESS Super short-format videos should also be simple to digest and comprehend, but that doesn’t mean they have to be boring. We share how to create eye-catching videos in 8 seconds or less. PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. WHAT IS A PUBLIC RELATIONS AGENCY? FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS GOOGLE ANALYTICS BEST PRACTICES A COMPLETE GUIDE Best Practices For Google Analytics. Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are interacting with a website. This free tool tracks users from when they first visit a site all the way through their exit, it can even tell if the user comes back. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
GOOGLE TAG MANAGER CONTAINER SIZE LIMIT Conclusion. Summary, we’ve learned that there actually is a limit to the container size for Google Tag Manager, which is 200KB. If you run into this issue, the solutions are to optimize your tags with variables, lookup tables, and custom JavaScript to help consolidatetags.
THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. WHAT IS A PUBLIC RELATIONS AGENCY? FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS GOOGLE ANALYTICS BEST PRACTICES A COMPLETE GUIDE Best Practices For Google Analytics. Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are interacting with a website. This free tool tracks users from when they first visit a site all the way through their exit, it can even tell if the user comes back. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
GOOGLE TAG MANAGER CONTAINER SIZE LIMIT Conclusion. Summary, we’ve learned that there actually is a limit to the container size for Google Tag Manager, which is 200KB. If you run into this issue, the solutions are to optimize your tags with variables, lookup tables, and custom JavaScript to help consolidatetags.
THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
STRATEGY + CREATIVITY: 3 BRANDS THAT GOT IT RIGHT People obviously have favorite advertisements. And while most people claim to be annoyed by intrusive marketing, many can name an ad thatthey
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. 7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES 3 Uncommon (But Useful) CSS Properties. CSS (Cascading Style Sheets) is an awesome tool that many websites use. CSS describes how elements should be rendered, and thanks to it, we can produce awesome, colorful, intuitive, and easy to understand websites. In this article, I am going to talk about some CSS properties that can be helpful when THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
ASSISTED CONVERSIONS: WHAT ARE THEY? AND DO THEY MATTER The Assisted Conversion report allows you to view the total number of assists and the value of those assists by many different dimensions, such as channel, source, and medium. This report can be extremely helpful to evaluate your media partners and tactics, possible placements, and assets. HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. CREATING EYE-CATCHING VIDEOS IN 8 SECONDS OR LESS Super short-format videos should also be simple to digest and comprehend, but that doesn’t mean they have to be boring. We share how to create eye-catching videos in 8 seconds or less. ENDOAVF CANNULATION PROCESS- WAVELINQ™ NON-SURGICAL AVFS What’s different about EndoAVF? Non-surgical AVFs will not have a visible scar identifying the AVF creation site (anastomosis). Surgical AVFs typically will have a single outflow vein, whereas non-surgical AVFs may have multiple outflow veins available for cannulation. PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. WHAT IS A PUBLIC RELATIONS AGENCY? THE USE OF SEMIOTIC STORYTELLING IN ADVERTISING Semiotics is the study of signs and symbols and how we represent and interpret them. Semiotic storytelling is how the meaning of semiotics is created, either inherently or learned through your surroundings. You can use the concept of semiotics in branding and advertising to tell a story or directly represent what you’re trying tocommunicate.
FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS GOOGLE ANALYTICS BEST PRACTICES A COMPLETE GUIDE Best Practices For Google Analytics. Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are interacting with a website. This free tool tracks users from when they first visit a site all the way through their exit, it can even tell if the user comes back. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
GOOGLE TAG MANAGER CONTAINER SIZE LIMIT Conclusion. Summary, we’ve learned that there actually is a limit to the container size for Google Tag Manager, which is 200KB. If you run into this issue, the solutions are to optimize your tags with variables, lookup tables, and custom JavaScript to help consolidatetags.
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. WHAT IS A PUBLIC RELATIONS AGENCY? THE USE OF SEMIOTIC STORYTELLING IN ADVERTISING Semiotics is the study of signs and symbols and how we represent and interpret them. Semiotic storytelling is how the meaning of semiotics is created, either inherently or learned through your surroundings. You can use the concept of semiotics in branding and advertising to tell a story or directly represent what you’re trying tocommunicate.
FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS GOOGLE ANALYTICS BEST PRACTICES A COMPLETE GUIDE Best Practices For Google Analytics. Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are interacting with a website. This free tool tracks users from when they first visit a site all the way through their exit, it can even tell if the user comes back. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
GOOGLE TAG MANAGER CONTAINER SIZE LIMIT Conclusion. Summary, we’ve learned that there actually is a limit to the container size for Google Tag Manager, which is 200KB. If you run into this issue, the solutions are to optimize your tags with variables, lookup tables, and custom JavaScript to help consolidatetags.
STRATEGY + CREATIVITY: 3 BRANDS THAT GOT IT RIGHT People obviously have favorite advertisements. And while most people claim to be annoyed by intrusive marketing, many can name an ad thatthey
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. 7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES 3 Uncommon (But Useful) CSS Properties. CSS (Cascading Style Sheets) is an awesome tool that many websites use. CSS describes how elements should be rendered, and thanks to it, we can produce awesome, colorful, intuitive, and easy to understand websites. In this article, I am going to talk about some CSS properties that can be helpful when ASSISTED CONVERSIONS: WHAT ARE THEY? AND DO THEY MATTER The Assisted Conversion report allows you to view the total number of assists and the value of those assists by many different dimensions, such as channel, source, and medium. This report can be extremely helpful to evaluate your media partners and tactics, possible placements, and assets. HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. CREATING EYE-CATCHING VIDEOS IN 8 SECONDS OR LESS Super short-format videos should also be simple to digest and comprehend, but that doesn’t mean they have to be boring. We share how to create eye-catching videos in 8 seconds or less. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
ENDOAVF CANNULATION PROCESS- WAVELINQ™ NON-SURGICAL AVFS What’s different about EndoAVF? Non-surgical AVFs will not have a visible scar identifying the AVF creation site (anastomosis). Surgical AVFs typically will have a single outflow vein, whereas non-surgical AVFs may have multiple outflow veins available for cannulation. PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. WHAT IS A PUBLIC RELATIONS AGENCY? THE USE OF SEMIOTIC STORYTELLING IN ADVERTISING Semiotics is the study of signs and symbols and how we represent and interpret them. Semiotic storytelling is how the meaning of semiotics is created, either inherently or learned through your surroundings. You can use the concept of semiotics in branding and advertising to tell a story or directly represent what you’re trying tocommunicate.
FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS GOOGLE ANALYTICS BEST PRACTICES A COMPLETE GUIDE Best Practices For Google Analytics. Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are interacting with a website. This free tool tracks users from when they first visit a site all the way through their exit, it can even tell if the user comes back. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
GOOGLE TAG MANAGER CONTAINER SIZE LIMIT Conclusion. Summary, we’ve learned that there actually is a limit to the container size for Google Tag Manager, which is 200KB. If you run into this issue, the solutions are to optimize your tags with variables, lookup tables, and custom JavaScript to help consolidatetags.
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. WHAT IS A PUBLIC RELATIONS AGENCY? THE USE OF SEMIOTIC STORYTELLING IN ADVERTISING Semiotics is the study of signs and symbols and how we represent and interpret them. Semiotic storytelling is how the meaning of semiotics is created, either inherently or learned through your surroundings. You can use the concept of semiotics in branding and advertising to tell a story or directly represent what you’re trying tocommunicate.
FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS GOOGLE ANALYTICS BEST PRACTICES A COMPLETE GUIDE Best Practices For Google Analytics. Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are interacting with a website. This free tool tracks users from when they first visit a site all the way through their exit, it can even tell if the user comes back. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES SHOULD YOU SUPPORT INTERNET EXPLORER ON YOUR WEBSITESEE MORE ONZIONANDZION.COM
GOOGLE TAG MANAGER CONTAINER SIZE LIMIT Conclusion. Summary, we’ve learned that there actually is a limit to the container size for Google Tag Manager, which is 200KB. If you run into this issue, the solutions are to optimize your tags with variables, lookup tables, and custom JavaScript to help consolidatetags.
STRATEGY + CREATIVITY: 3 BRANDS THAT GOT IT RIGHT People obviously have favorite advertisements. And while most people claim to be annoyed by intrusive marketing, many can name an ad thatthey
HOW TO WRITE HOMEPAGE CONTENT FOR YOUR WEBSITE How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage. 7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES 3 Uncommon (But Useful) CSS Properties. CSS (Cascading Style Sheets) is an awesome tool that many websites use. CSS describes how elements should be rendered, and thanks to it, we can produce awesome, colorful, intuitive, and easy to understand websites. In this article, I am going to talk about some CSS properties that can be helpful when ASSISTED CONVERSIONS: WHAT ARE THEY? AND DO THEY MATTER The Assisted Conversion report allows you to view the total number of assists and the value of those assists by many different dimensions, such as channel, source, and medium. This report can be extremely helpful to evaluate your media partners and tactics, possible placements, and assets. HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. CREATING EYE-CATCHING VIDEOS IN 8 SECONDS OR LESS Super short-format videos should also be simple to digest and comprehend, but that doesn’t mean they have to be boring. We share how to create eye-catching videos in 8 seconds or less. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
ENDOAVF CANNULATION PROCESS- WAVELINQ™ NON-SURGICAL AVFS What’s different about EndoAVF? Non-surgical AVFs will not have a visible scar identifying the AVF creation site (anastomosis). Surgical AVFs typically will have a single outflow vein, whereas non-surgical AVFs may have multiple outflow veins available for cannulation. PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but WHAT IS A PUBLIC RELATIONS AGENCY? STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
PUBLIC RELATIONS TOOLS & TACTICS 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES 5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS 7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGNGRAPHIC MEDIA DESIGNINTERACTIVE GRAPHIC DESIGNSOCIAL MEDIA GRAPHIC DESIGN FREEINTERACTIVE COMPUTER GRAPHICSINTERACTIVE GRAPHIC MAKERINTERACTIVEGRAPHICS EXAMPLES
Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but WHAT IS A PUBLIC RELATIONS AGENCY? STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
PUBLIC RELATIONS TOOLS & TACTICS 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES 5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS 7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGNGRAPHIC MEDIA DESIGNINTERACTIVE GRAPHIC DESIGNSOCIAL MEDIA GRAPHIC DESIGN FREEINTERACTIVE COMPUTER GRAPHICSINTERACTIVE GRAPHIC MAKERINTERACTIVEGRAPHICS EXAMPLES
Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
HOW TO CONDUCT EMPATHY INTERVIEWS An empathy interview uses a human-centered approach to understand the feelings and experiences of others. The flow of an empathy interview should feel less like an interview, and more like an open conversation with a friend. Unlike a typical interview, preparing a long list of questions and topics to help drive the conversation won’t be useful. PUBLIC RELATIONS TOOLS & TACTICS Public Relations Tools & Tactics. by Malory Knutson June 9th 2020. As public relations professionals we are tasked with creating awareness for our clients – but how do we actually go about that? There are several different approaches we can use to achieve results, depending on the clients’ business, product, service, or event. CUSTOMER EXPERIENCE, STEREOTYPES, PERSONAS AND DEMOGRAPHICS The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are neither real individuals nor should they be dated stereotypes. Personas should be created to illustrate fictional representations of the top targeted consumers for the business orproduct.
HOW TO PRODUCE A SUCCESSFUL TV COMMERCIAL SHOOT Following these 10 steps can help prepare you for a successful commercial shoot. 1. Starting the Process. Once you and your company/client have decided that you need a new commercial, there are many steps that make up the creative process. BRAND DIFFERENTIATION STRATEGY: ADD VALUE PROPOSITION At Zion & Zion, one key element of strategy is defined as the ability to pinpoint the most advantageous decision (value-add choices) in regards to a specific business question (goals and objectives). Here’s a simple line that’s a good analogy: “brakes make a car go faster.”. By making intelligent decisions and choices (orapplying the
THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
ENDOAVF CANNULATION PROCESS- WAVELINQ™ NON-SURGICAL AVFS What’s different about EndoAVF? Non-surgical AVFs will not have a visible scar identifying the AVF creation site (anastomosis). Surgical AVFs typically will have a single outflow vein, whereas non-surgical AVFs may have multiple outflow veins available for cannulation. ARTHUR ANDREW MEDICAL See some of Zion & Zion's branding expertise on display with past work produced for Arthur Andrew Medical. PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but WHAT IS A PUBLIC RELATIONS AGENCY? STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
PUBLIC RELATIONS TOOLS & TACTICS 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES 5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS 7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGNGRAPHIC MEDIA DESIGNINTERACTIVE GRAPHIC DESIGNSOCIAL MEDIA GRAPHIC DESIGN FREEINTERACTIVE COMPUTER GRAPHICSINTERACTIVE GRAPHIC MAKERINTERACTIVEGRAPHICS EXAMPLES
Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
PHOENIX AD AGENCY, PHOENIX PR FIRM Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but WHAT IS A PUBLIC RELATIONS AGENCY? STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
PUBLIC RELATIONS TOOLS & TACTICS 3 UNCOMMON (BUT USEFUL) CSS PROPERTIES 5 STEPS TO CREATE A SPECTACULAR POINT OF VIEW Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. FOOD DELIVERY APPS: USAGE AND DEMOGRAPHICS 7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
HOW TO REPORT PAID SEARCH TO YOUR CLIENTS One of the biggest aspects of paid search, and online marketing in general, is reporting. Paid search reports let clients know how their campaigns are performing and, second to ROI, they are often seen by the client as the most important part of paid search. THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGNGRAPHIC MEDIA DESIGNINTERACTIVE GRAPHIC DESIGNSOCIAL MEDIA GRAPHIC DESIGN FREEINTERACTIVE COMPUTER GRAPHICSINTERACTIVE GRAPHIC MAKERINTERACTIVEGRAPHICS EXAMPLES
Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
STRUCTURING WEBSITE PROJECT FILES File structure can help set a standard for a project. It’s the footprint of a site, and will be followed 90% of the time if done well. As many code style guides will tell you, consistency is key. Developers tend to follow the base structure of the project’s initiator as a courtesy, and as a way to make sure a project staysmaintainable and
7 EXAMPLES OF TONE IN POPULAR BRANDS Playful. Friendly. Casual. Cheerful. Aggressive. 1. Comical: Old Spice. The branding pioneers over at Old Spice clearly love their jobs. Their commercials are both iconic and memorable, and they make sure to carry that all the way through the look and feel of theirwebsite.
HOW TO CONDUCT EMPATHY INTERVIEWS An empathy interview uses a human-centered approach to understand the feelings and experiences of others. The flow of an empathy interview should feel less like an interview, and more like an open conversation with a friend. Unlike a typical interview, preparing a long list of questions and topics to help drive the conversation won’t be useful. PUBLIC RELATIONS TOOLS & TACTICS Public Relations Tools & Tactics. by Malory Knutson June 9th 2020. As public relations professionals we are tasked with creating awareness for our clients – but how do we actually go about that? There are several different approaches we can use to achieve results, depending on the clients’ business, product, service, or event. CUSTOMER EXPERIENCE, STEREOTYPES, PERSONAS AND DEMOGRAPHICS The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are neither real individuals nor should they be dated stereotypes. Personas should be created to illustrate fictional representations of the top targeted consumers for the business orproduct.
HOW TO PRODUCE A SUCCESSFUL TV COMMERCIAL SHOOT Following these 10 steps can help prepare you for a successful commercial shoot. 1. Starting the Process. Once you and your company/client have decided that you need a new commercial, there are many steps that make up the creative process. BRAND DIFFERENTIATION STRATEGY: ADD VALUE PROPOSITION At Zion & Zion, one key element of strategy is defined as the ability to pinpoint the most advantageous decision (value-add choices) in regards to a specific business question (goals and objectives). Here’s a simple line that’s a good analogy: “brakes make a car go faster.”. By making intelligent decisions and choices (orapplying the
THE DIFFERENCE BETWEEN GRAPHIC AND INTERACTIVE DESIGN Since interactive design is an extension of graphic design, an interactive designer is well versed in the fundamentals of graphic design. For example, a web designer is a color theory, layout, hierarchy, contrast and typography expert, but goes beyond knowing the principles of graphic design and branches out into digital, UX/UI(user experience
ENDOAVF CANNULATION PROCESS- WAVELINQ™ NON-SURGICAL AVFS What’s different about EndoAVF? Non-surgical AVFs will not have a visible scar identifying the AVF creation site (anastomosis). Surgical AVFs typically will have a single outflow vein, whereas non-surgical AVFs may have multiple outflow veins available for cannulation. ARTHUR ANDREW MEDICAL See some of Zion & Zion's branding expertise on display with past work produced for Arthur Andrew Medical.* Press
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At Zion & Zion, we pride ourselves on the highly creative aspects of our business, all the while taking your business very seriously. This combination has built long-standing client relationships based on: a business acumen that strategically drives creative delivery, a marketing and advertising agency service offering tied directly to business goals and metrics, and a level of personalized service that always involves the principals. Whether it’s the creation of fully integrated traditional and digital marketing campaigns or the development of a new website, all the way from research and user experience design to creative, coding and launch, Zion & Zion truly lives your business. As a Phoenix ad agency, digital marketing agency, public relations firm, and social media agency, Zion & Zion provides industry expertise in vertical markets including Health & Wellness, Home Improvement, Home Building & Real Estate Development, Retail, High Tech & Engineering, and Hospitality, including such prominent brand names as Fox Restaurant Concepts, Childhelp, Eastmark/DMB Associates, AV Homes, Goodwill, Casino Del Sol, ARS/Rescue Rooter, and Barro’s Pizza. Zion & Zion is ranked among the top traditional and digital marketing agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Digital Marketing, #1 Graphic Design, as well as #1 Best Place to Work. Zion & Zion differentiates itself not only from other ad agencies in Phoenix but nationally, through executive experience in marketing strategy as well as a truly integrated approach to traditional and digital marketing and advertising built on the firm’s flat management structure and ability to provide all servicesin-house.
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CASE STUDY: CAN A GREATER PERCENTAGE DISCOUNT ACTUALLY INCREASE ROI?Read More
CASE STUDY: MEASURING BRAND AWARENESS FROM TVRead More
CASE STUDY: BEYOND CREATIVE — MEDIA TESTING PROVES CAMPAIGN IMPACT ON ATTITUDE FORMATIONRead More
CASE STUDY: BRAND AND UX DRIVE 70.1% INCREASE IN LEADSRead More
CASE STUDY: CAMPAIGN DRIVES RECORD BREAKING ORGAN DONOR REGISTRATIONSRead More
CASE STUDY: CAN A GREATER PERCENTAGE DISCOUNT ACTUALLY INCREASE ROI?Read More
CASE STUDY: MEASURING BRAND AWARENESS FROM TVRead More
CASE STUDY: BEYOND CREATIVE — MEDIA TESTING PROVES CAMPAIGN IMPACT ON ATTITUDE FORMATIONRead More
CASE STUDY: BRAND AND UX DRIVE 70.1% INCREASE IN LEADSRead More
CASE STUDY: CAMPAIGN DRIVES RECORD BREAKING ORGAN DONOR REGISTRATIONSRead More
CASE STUDY: CAN A GREATER PERCENTAGE DISCOUNT ACTUALLY INCREASE ROI?Read More
CASE STUDY: MEASURING BRAND AWARENESS FROM TVRead More
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