ADCHOICES IN CANADAOPT-OUT TOOLLEARNPARTICIPANTSACCOUNTABILITYEN SAVOIR PLUSRESPONSABILITÉ What is Interest-Based Advertising? All advertising seeks to show the right products to the right audience at the right time. Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics (age, gender), interests (automobiles, travel, shoes), location, websites visited and apps

used.

ABOUT ADCHOICES

About the DAAC. The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of advertising and marketing organizations, responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada and the Political Ads Program (PoliticalAds.ca) for political advertising transparency. Intro. About

AdChoices.

OPT-OUT TOOLS

AdChoices offers you a window into the advertising world, showing you who is engaging in interest-based advertising on your browsers and mobile devices. Our tools allow you to opt out of interest-based advertising from companies registered with our not-for-profit organization. The opt-out process does not opt you out of receiving

all ads, only

PRINCIPLES — ADCHOICES IN CANADA DAAC Principles for Online Interest-Based Advertising. The Canadian self-regulatory principles for online behavioural advertising (also known as the AdChoices program principles) were developed by the Digital Advertising Alliance of Canada (DAAC), in conjunction with other global programs, to apply consumer-friendly standards to online interest-based advertising across the web. PARTICIPATING COMPANIES Participating Companies. The following companies are active participants of the Canadian AdChoices program. Companies who wish to join can register here. BUSINESS REGISTRATION Service Provider Responsibilities. Step 2: Register to Use the Icon. The AdChoices Icon (illustrated to the above) is a prominent feature of the DAAC’s program for online interest-based advertising. Companies participating in the program may use the icon and the word “AdChoices” as a means for providing notice of online

interest-based

ABOUT DAAC — ADCHOICES IN CANADA About the DAAC. The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible program for responsible online interest-based advertising (IBA). DAAC News. The Canadian AdChoices program, developed by the

DAAC, was

TOOL FAQS — ADCHOICES IN CANADA The goal of these FAQs is to provide an easy-to-read overview of the key aspects of the DAAC Program and its choice tools. Given the rapidly changing technology environment, we may need to update this page from time to time, so please check back for additional information on the Program and these tools. 2. About the AppChoices

App: What it Does

WEBCHOICES TUTORIAL

WebChoices checks your browser settings and your computer to identify: (1) whether first-party and third-party cookies are enabled; (2) which participating companies, if any, are currently customizing ads for your browser; and (3) the participating companies, if any, for which you've already set an opt out. PIPEDA REFORM & PROVINCIAL PRIVACY PROPOSALS The government has many strong incentives, both practically and reputationally, to enhance PIPEDA. Canada must remain adequate under Europe’s General Data Protection Regulation (GDPR), and it is right to assess this area of legislation right now while other countries - and provinces - are doing the same. This announcement by Minister

Bains

ADCHOICES IN CANADAOPT-OUT TOOLLEARNPARTICIPANTSACCOUNTABILITYEN SAVOIR PLUSRESPONSABILITÉ What is Interest-Based Advertising? All advertising seeks to show the right products to the right audience at the right time. Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics (age, gender), interests (automobiles, travel, shoes), location, websites visited and apps

used.

ABOUT ADCHOICES

About the DAAC. The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of advertising and marketing organizations, responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada and the Political Ads Program (PoliticalAds.ca) for political advertising transparency. Intro. About

AdChoices.

OPT-OUT TOOLS

AdChoices offers you a window into the advertising world, showing you who is engaging in interest-based advertising on your browsers and mobile devices. Our tools allow you to opt out of interest-based advertising from companies registered with our not-for-profit organization. The opt-out process does not opt you out of receiving

all ads, only

PRINCIPLES — ADCHOICES IN CANADA DAAC Principles for Online Interest-Based Advertising. The Canadian self-regulatory principles for online behavioural advertising (also known as the AdChoices program principles) were developed by the Digital Advertising Alliance of Canada (DAAC), in conjunction with other global programs, to apply consumer-friendly standards to online interest-based advertising across the web. PARTICIPATING COMPANIES Participating Companies. The following companies are active participants of the Canadian AdChoices program. Companies who wish to join can register here. BUSINESS REGISTRATION Service Provider Responsibilities. Step 2: Register to Use the Icon. The AdChoices Icon (illustrated to the above) is a prominent feature of the DAAC’s program for online interest-based advertising. Companies participating in the program may use the icon and the word “AdChoices” as a means for providing notice of online

interest-based

ABOUT DAAC — ADCHOICES IN CANADA About the DAAC. The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible program for responsible online interest-based advertising (IBA). DAAC News. The Canadian AdChoices program, developed by the

DAAC, was

TOOL FAQS — ADCHOICES IN CANADA The goal of these FAQs is to provide an easy-to-read overview of the key aspects of the DAAC Program and its choice tools. Given the rapidly changing technology environment, we may need to update this page from time to time, so please check back for additional information on the Program and these tools. 2. About the AppChoices

App: What it Does

WEBCHOICES TUTORIAL

WebChoices checks your browser settings and your computer to identify: (1) whether first-party and third-party cookies are enabled; (2) which participating companies, if any, are currently customizing ads for your browser; and (3) the participating companies, if any, for which you've already set an opt out. PIPEDA REFORM & PROVINCIAL PRIVACY PROPOSALS The government has many strong incentives, both practically and reputationally, to enhance PIPEDA. Canada must remain adequate under Europe’s General Data Protection Regulation (GDPR), and it is right to assess this area of legislation right now while other countries - and provinces - are doing the same. This announcement by Minister

Bains

WWW.YOURADCHOICES.CA www.youradchoices.ca WEBCHOICES — ADCHOICES IN CANADA WebChoices. WebChoices is a browser-based tool for opting out of interest-based advertising. Launch the WebChoices tool to manage your sharing preferences on your web browsers. Each browser you use may have different results, depending on which cookies or advertising IDs are being used. Learn more. Launch WebChoices Tool. WebChoices

Tutorial.

PARTICIPATING COMPANIES Participating Companies. The following companies are active participants of the Canadian AdChoices program. Companies who wish to join can register here. CONTACT — ADCHOICES IN CANADA Contact Us. The DAAC represents the AdChoices program in Canada, but we do not accept complaints through this website.. Independent self-regulatory body, Ad Standards, is responsible for investigating complaints and concerns relating to interest-based advertising

practices that

BUSINESS REGISTRATION Step 1: Learn How to Implement the Principles. All companies interested in joining the AdChoices self-regulatory program should learn how to implement the DAAC principles.To help you determine what you will need to do within your organization to comply, please review the different responsibilities below, based on what your company’s business practices are for interest-based advertising.

FILE COMPLAINT

Complaints are accepted and addressed through Ad Standards, an independent enforcement body tasked with monitoring our self-regulatory program. To report a potential violation of the AdChoices program principles, please visit Ad Standards' reporting form. Tips for complaint submissions are detailed below. Submit a

Complaint.

WEBINARS & NEWSLETTER Webinars & Newsletter. Our AdChoices webinars will give companies the information they need to understand how the program operates, compliance expectations, and the privacy requirements in Canada. Be sure to also check out our Political Ads Program for advertising transparency online. Webinars run for 45 minutes, and each session

offers the

WEBCHOICES TUTORIAL

WebChoices checks your browser settings and your computer to identify: (1) whether first-party and third-party cookies are enabled; (2) which participating companies, if any, are currently customizing ads for your browser; and (3) the participating companies, if any, for which you've already set an opt out. COMPANY REGISTRATION FORM Company Registration Form to Participate in the Canadian AdChoices Program. After registering below, a representative from the DAAC will contact the business contact with the licensing agreement to sign. Delivery and use of the icon will be contingent on the execution of an agreement and receipt of payment. All fees need to be renewed annually FIRST PARTY PRINCIPLES First Parties. If you have identified yourself as a First Party, it means that you operate or control a website with which the consumer interacts. As an example, you may publish an online magazine or operate an online retail site. The principles do not apply to the data collection and use practices you employ on your own site, for your own ADCHOICES IN CANADAOPT-OUT TOOLLEARNPARTICIPANTSACCOUNTABILITYEN SAVOIR PLUSRESPONSABILITÉ What is Interest-Based Advertising? All advertising seeks to show the right products to the right audience at the right time. Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics (age, gender), interests (automobiles, travel, shoes), location, websites visited and apps

used.

OPT-OUT TOOLS

AdChoices offers you a window into the advertising world, showing you who is engaging in interest-based advertising on your browsers and mobile devices. Our tools allow you to opt out of interest-based advertising from companies registered with our not-for-profit organization. The opt-out process does not opt you out of receiving

all ads, only

CONTACT — ADCHOICES IN CANADA Contact Us. The DAAC represents the AdChoices program in Canada, but we do not accept complaints through this website.. Independent self-regulatory body, Ad Standards, is responsible for investigating complaints and concerns relating to interest-based advertising

practices that

ABOUT ADCHOICES

About the DAAC. The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of advertising and marketing organizations, responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada and the Political Ads Program (PoliticalAds.ca) for political advertising transparency. Intro. About

AdChoices.

PRINCIPLES — ADCHOICES IN CANADA DAAC Principles for Online Interest-Based Advertising. The Canadian self-regulatory principles for online behavioural advertising (also known as the AdChoices program principles) were developed by the Digital Advertising Alliance of Canada (DAAC), in conjunction with other global programs, to apply consumer-friendly standards to online interest-based advertising across the web. PARTICIPATING COMPANIES Participating Companies. The following companies are active participants of the Canadian AdChoices program. Companies who wish to join can register here. ABOUT DAAC — ADCHOICES IN CANADA About the DAAC. The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible program for responsible online interest-based advertising (IBA). DAAC News. The Canadian AdChoices program, developed by the

DAAC, was

FILE COMPLAINT

Complaints are accepted and addressed through Ad Standards, an independent enforcement body tasked with monitoring our self-regulatory program. To report a potential violation of the AdChoices program principles, please visit Ad Standards' reporting form. Tips for complaint submissions are detailed below. Submit a

Complaint.

COMPANY REGISTRATION FORM Company Registration Form to Participate in the Canadian AdChoices Program. After registering below, a representative from the DAAC will contact the business contact with the licensing agreement to sign. Delivery and use of the icon will be contingent on the execution of an agreement and receipt of payment. All fees need to be renewed annually FREQUENTLY ASKED QUESTIONS Interactive Advertising Bureau of Canada (IAB Canada). Ad Standards implements the accountability program for the DAAC’s self-regulatory program. All of these associations, as well as the registrants of the AdChoices self-regulatory program in Canada, have agreed to help promote widespread industry adoption of the program. ADCHOICES IN CANADAOPT-OUT TOOLLEARNPARTICIPANTSACCOUNTABILITYEN SAVOIR PLUSRESPONSABILITÉ What is Interest-Based Advertising? All advertising seeks to show the right products to the right audience at the right time. Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics (age, gender), interests (automobiles, travel, shoes), location, websites visited and apps

used.

OPT-OUT TOOLS

AdChoices offers you a window into the advertising world, showing you who is engaging in interest-based advertising on your browsers and mobile devices. Our tools allow you to opt out of interest-based advertising from companies registered with our not-for-profit organization. The opt-out process does not opt you out of receiving

all ads, only

CONTACT — ADCHOICES IN CANADA Contact Us. The DAAC represents the AdChoices program in Canada, but we do not accept complaints through this website.. Independent self-regulatory body, Ad Standards, is responsible for investigating complaints and concerns relating to interest-based advertising

practices that

ABOUT ADCHOICES

About the DAAC. The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of advertising and marketing organizations, responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada and the Political Ads Program (PoliticalAds.ca) for political advertising transparency. Intro. About

AdChoices.

PRINCIPLES — ADCHOICES IN CANADA DAAC Principles for Online Interest-Based Advertising. The Canadian self-regulatory principles for online behavioural advertising (also known as the AdChoices program principles) were developed by the Digital Advertising Alliance of Canada (DAAC), in conjunction with other global programs, to apply consumer-friendly standards to online interest-based advertising across the web. PARTICIPATING COMPANIES Participating Companies. The following companies are active participants of the Canadian AdChoices program. Companies who wish to join can register here. ABOUT DAAC — ADCHOICES IN CANADA About the DAAC. The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible program for responsible online interest-based advertising (IBA). DAAC News. The Canadian AdChoices program, developed by the

DAAC, was

FILE COMPLAINT

Complaints are accepted and addressed through Ad Standards, an independent enforcement body tasked with monitoring our self-regulatory program. To report a potential violation of the AdChoices program principles, please visit Ad Standards' reporting form. Tips for complaint submissions are detailed below. Submit a

Complaint.

COMPANY REGISTRATION FORM Company Registration Form to Participate in the Canadian AdChoices Program. After registering below, a representative from the DAAC will contact the business contact with the licensing agreement to sign. Delivery and use of the icon will be contingent on the execution of an agreement and receipt of payment. All fees need to be renewed annually FREQUENTLY ASKED QUESTIONS Interactive Advertising Bureau of Canada (IAB Canada). Ad Standards implements the accountability program for the DAAC’s self-regulatory program. All of these associations, as well as the registrants of the AdChoices self-regulatory program in Canada, have agreed to help promote widespread industry adoption of the program. NEWS — ADCHOICES IN CANADA Learn About AdChoices - Webinars in March 2020. DAAC February 20, 2020 webinar, AdChoices, Ad Choices. AdChoices Webinars Scheduled. DAAC January 9, 2020. Cross-Device Guidance issued by the Digital Advertising Alliance of Canada. DAAC November 8, 2019 cross-device, guidance, AdChoices. Location Data and Consent.

FILE COMPLAINT

Complaints are accepted and addressed through Ad Standards, an independent enforcement body tasked with monitoring our self-regulatory program. To report a potential violation of the AdChoices program principles, please visit Ad Standards' reporting form. Tips for complaint submissions are detailed below. Submit a

Complaint.

BUSINESS REGISTRATION Service Provider Responsibilities. Step 2: Register to Use the Icon. The AdChoices Icon (illustrated to the above) is a prominent feature of the DAAC’s program for online interest-based advertising. Companies participating in the program may use the icon and the word “AdChoices” as a means for providing notice of online

interest-based

COMPANY REGISTRATION FORM Company Registration Form to Participate in the Canadian AdChoices Program. After registering below, a representative from the DAAC will contact the business contact with the licensing agreement to sign. Delivery and use of the icon will be contingent on the execution of an agreement and receipt of payment. All fees need to be renewed annually

WEBCHOICES TUTORIAL

WebChoices checks your browser settings and your computer to identify: (1) whether first-party and third-party cookies are enabled; (2) which participating companies, if any, are currently customizing ads for your browser; and (3) the participating companies, if any, for which you've already set an opt out. TOOL FAQS — ADCHOICES IN CANADA The goal of these FAQs is to provide an easy-to-read overview of the key aspects of the DAAC Program and its choice tools. Given the rapidly changing technology environment, we may need to update this page from time to time, so please check back for additional information on the Program and these tools. 2. About the AppChoices

App: What it Does

LEGAL — ADCHOICES IN CANADA Digital Advertising Alliance of Canada. 33 Bloor Street East, Suite 303, Toronto, Ontario, M4W 3H1

CONTACT FORM

Digital Advertising Alliance of Canada. 33 Bloor Street East, Suite 303, Toronto, Ontario, M4W 3H1 SERVICE PROVIDER'S PRINCIPLES Service Providers. If you have identified your company as a Service Provider, it means that the service you provide enables you to have access to all, or substantially all, URLs accessed by your users and that in the course of your activities as such a provider, you collect and use such user data for online interest-based advertising (IBA)

purposes.

PIPEDA REFORM & PROVINCIAL PRIVACY PROPOSALS The government has many strong incentives, both practically and reputationally, to enhance PIPEDA. Canada must remain adequate under Europe’s General Data Protection Regulation (GDPR), and it is right to assess this area of legislation right now while other countries - and provinces - are doing the same. This announcement by Minister

Bains

Learn FAQ Tools Participants Principles Accountability

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Back Frequently Asked Questions Webinars & Newsletter Back Principles & Guidelines Business FAQ Business Registration Glossary of Program Terms Back Foire aux questions Webinaires et bulletin Back Les Principes FAQ à l’intention des entreprises Enregistrement d'entreprise Lexique des termes du

programme

Learn FAQ Frequently Asked Questions Webinars & Newsletter Tools Participants

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Principles & Guidelines Business FAQ Business Registration Glossary of Program Terms Accountability

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WHAT IS

INTEREST-BASED ADVERTISING? ALL ADVERTISING SEEKS TO SHOW THE RIGHT PRODUCTS TO THE RIGHT AUDIENCE

AT THE RIGHT TIME.

Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics (age, gender), interests (automobiles, travel, shoes), location, websites visited and

apps used.

WHY AM I SEEING THAT BLUE ICON? WHEN YOU SEE THE BLUE TRIANGULAR ICON IN ADS OR ON WEBSITES AND APPS, IT IS MEANT TO ALERT AND INFORM YOU THAT INTEREST-BASED ADVERTISING DATA IS BEING COLLECTED OR USED ON THAT DEVICE. AdChoices represents a company’s promise that you can control your ad targeting experience with them. Click or tap on the icon to

discover more.

Participating Companies Is your company interested in joining the program? Click here

.

","url":"https://vimeo.com/284389996","thumbnailUrl":"https://i.vimeocdn.com/video/718831986_640.jpg","resolvedBy":"vimeo"}" data-block-type="32" id="block-yui_3_17_2_1_1548108518158_10079"> " data-provider-name="" id="yui_3_17_2_1_1589309686258_69">

HOW YOUR

INFORMATION IS USED

THE PROCESS OF SERVING ONLINE ADS BASED ON PREDICTED INTERESTS RELIES ON RECOGNIZING COOKIES THAT ARE STORED BY WEB BROWSERS OR ADVERTISING IDS SET ON MOBILE DEVICES. Over time, this information gathered by companies informs them how to show more relevant ads. For example, people who visit automotive websites might receive more ads for a particular model of car that

interest them.

THE ICON AND

HOW IT WORKS

THE ADCHOICES ICON IS THERE TO INFORM YOU THAT DATA IS BEING COLLECTED OR USED FOR INTEREST-BASED ADVERTISING ON YOUR DEVICE BY A COMPANY. AdChoices is not an advertising company itself, it is simply a notice that dozens of companies use to let you know that you can control the interest-based data flow companies use for ads by clicking or tapping on the blue icon to learn more or to opt-out. The AdChoices program is consistent with the requirements set out in Canadian privacy laws.

THE ICON IS

YOUR BEACON

IN CANADA, YOU HAVE PRIVACY RIGHTS THAT COMPANIES NEED TO ADHERE TO - AND THAT’S WHY YOU SEE THE BLUE ICON - IT’S THERE TO INFORM AND EMPOWER YOU TO TAKE CONTROL. Advertising fuels the internet's economy. In order to use the services we have come to expect from the web such as social media, free email accounts, websites we visit, apps we use and more, these services need

to be funded.

Advertising, like many other forms of media, funds these platforms. When ad targeting is done right, it's relevant and timely.

AdChoices Quiz

Try our AdChoices quiz to learn more about the program.

MANAGING

WHAT YOU SHARE

THROUGH THE ADCHOICES SELF-REGULATORY PROGRAM, YOU CAN OPT-OUT OF INTEREST-BASED ADVERTISING AND ALSO REPORT ANY ISSUES WITH INTEREST-BASED ADVERTISING THAT YOU ENCOUNTER. Companies engaging in any type of interest-based advertising practices online should be respecting your data privacy rights in Canada by providing you with notice about the collection of data for advertising purposes and the use of interest-based advertising when it’s happening. Companies must also give you the ability to opt-out. Visit our Choice Tools

REPORT A COMPLAINT

COMPANIES REGISTERED IN THE ADCHOICES SELF-REGULATORY PROGRAM ARE HELD

ACCOUNTABLE.

In Canada, complaints are accepted and addressed through the independent enforcement body, Ad Standards.

Learn More

What is Interest-Based Advertising? Why Am I Seeing that Blue Icon? How Your Information is Used The Icon and How it works. The Icon is Your Beacon Managing What You Share.

Report a Complaint

DIGITAL ADVERTISING ALLIANCE OF CANADA 33 Bloor Street East, Suite 303, Toronto, Ontario, M4W 3H1 ASSOCIATIONS OF DAAC Association of Canadian Advertisers Association of Creative Communications Agencies Canadian Marketing Association Canadian Media Directors' Council Institute of Communication Agencies Interactive Advertising Bureau of Canada Quebec Media Directors' Council ADCHOICES is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers. THE DIGITAL ADVERTISING ALLIANCE OF CANADA (DAAC) is the not-for-profit consortium of trade associations that is responsible for administering the AdChoices self-regulatory program in Canada.

About DAAC

Contact Us

News

Privacy Policy

Legal

Political Ads Program California Consumer Privacy Act (CCPA) ASSOCIATIONS DE DAAC Association canadienne des annonceurs Association des agences de communication créative Association canadienne du marketing Bureau de la publicité interactive du Canada Canadian Media Directors' Council Conseil des directeurs médias du Québec Institute of Communication Agencies CHOIX DE PUB est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part  du secteur de la publicité en ligne. L’ALLIANCE DE LA PUBLICITÉ NUMÉRIQUE DU CANADA (DAAC) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien

Choix de pub.

Au sujet de la DAAC

Contactez-nous

Actualités

Politique de confidentialité

Juridique

Programme Publicité politique California Consumer Privacy Act (CCPA) � 2020 Digital Advertising Alliance Of Canada Digital Advertising Alliance of Canada (DAAC) 33 Bloor Street East, Suite 303, Toronto, Ontario, M4W 3H1,

Canada info@daac.ca

Hours

Mon 9am - 5pm

Tue 9am - 5pm

Wed 9am - 5pm

Thu 9am - 5pm

Fri 9am - 5pm

Sat Closed

Sun Closed