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Date,Open,High,Low,Close,Volume 05/25/2021,"0.0007","0.0007","0.0007","0.0007","6,835" 05/24/2021,"0.0005","0.0007","0.0004","0.0004","493,596" 05/21/2021,"0.0003","0 DOGEUSD | DOGECOIN USD OVERVIEW | MARKETWATCH DOGEUSD | A complete Dogecoin USD cryptocurrency overview by MarketWatch. View the latest cryptocurrency news, crypto prices and market data.
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Date,Open,High,Low,Close,Volume 06/09/2021,"0.1277","0.1277","0.1277","0.1277","500" 06/03/2021,"0.1447","0.1447","0.1447","0.1447","500" 06/01/2021,"0.1430","0.1470 FLYW STOCK PRICE
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WATCH OUT! PLANTERS KILLS OFF MR. PEANUT IN SUPER BOWL PREGAME AD By Nicole Lyn Pesce
Published: Jan 23, 2020 8:00 a.m. ET Share
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Text Resize Print icon HE SHELL BE MISSED — #RIPEANUT Planters One of several climactic scenes in a Super Bowl commercial released Wednesday by the Kraft Heinz–owned brand Planters. By
NICOLELYN PESCE
Spats all, folks.
Planters just killed off its iconic Mr. Peanut mascot in a Super Bowl pregame ad.
The Kraft Heinz KHC, -0.15% snack brand changed the name on Mr. Peanut’s official Twitter TWTR, -1.01% account on Wednesday to “The Estate of Mr. Peanut” and tweeted that the natty nut known for his top hat, monocle, spats and cane had passed away. The 104-year-old talking legume, according to Planters, had “sacrificed himself to save his friends when they needed him most.” The “friends” in question would be actors Matt Walsh and Wesley Snipes, who star in the Super Bowl spot also released Wednesday. It shows the trio on a “nutty adventure” in the unfortunately named NUTmobile — and singing Cutting Crew’s “(I Just) Died in Your Arms” — when the vehicle spins out of control and runs off of a cliff. The three friends jump out of vehicle and cling to a tree branch, but it’s too heavy to support all of them. So Mr. Peanut (who is, arguably, the lightest of the three of them…) lets go of the branch to save his friends. He hits the Oscar Mayer Wienermobile –like
NUTmobile below, which bursts into flames — so, even if he might plausibly have survived the fall, it would appear that Mr. Peanut is roasted.
Watch it here:
Planters spread the somber news about the lordly legume’s demise Wednesday morning with a graphic showing his signature monocle shedding a single tear, along with, “In Memory Of Mr. Peanut 1916-2020.” A press release notes that
the ad will air during the pregame show on Feb. 2, before the game kicks off, and then Planters’ official Super Bowl commercial — salted to (excuse us, _slated to_) feature Mr. Peanut’s funeral, of course — will air during the third quarter of the NFL title game, which pits the San Francisco 49ers against the Kansas City Chiefs. “It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Planters brand manager Samantha Hess in a press statement, encouraging fans to tune in to the funeral. “Mr. Peanut was more than just a friend — he was a hero. His passing has shook me to my core,” added Matt Walsh in the same release.
The marketing move succeeded in getting #RIPeanut and “Mr. Peanut” trending on Twitter by Wednesday afternoon. Brands like the Procter & Gamble’s PG, +0.68% Mr. Clean; Oreo Cookies, a Mondelez International MDLZ, -0.58% brand; and Chuck E. Cheese chimed in that Mr. Peanut shell be missed. Of course, plenty of people on Twitter chewed out the people behind the publicity stunt. Others found it a cringe-worthy example of social-media marketing, or questioned its sensitivity to people with mental-health issues, referencing the fact that the suicide rate among young Americans has soared more than 50% over the past 10 years .
This isn’t the first time a brand has killed off a mascot in a Super Bowl ad — nor is Mr. Peanut the first such character to meet its demise in a cliff fall. In 2012, William Shatner of “Star Trek” fame, then a spokesman known as “the Negotiator” for Priceline BKNG, -2.75% , “sacrificed himself” by rescuing passengers on a runaway bus before being sent over a cliff.
“I’m in grief mode,” the Captain Kirk actor
said at the time
.
“It was a great run.” “Someone check on the Keebler Elves,” tweeted NBC
News editor Zack Haberman upon viewing the new Planters commercial. MORE FROM MARKETWATCH * Scientist who simulated the global impact of a coronavirus outbreak says ‘ the cat’s already out of the bag’ and calls China’s efforts to contain the disease ‘unlikely to be effective’
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Marcus AureliusLeader 4d
Mr Peanut is gone yet Colonel Sanders and the Energizer Bunny live on. I would pay good money to see those 2 buy the $5 fill up bucket. How can one endure this injustice? Reply
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Rick ChamnessLeader
4d
Don't believe everything you see in an ad. Mr. Peanut is immortal. Reply
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leslie stantonLeader 4d
Rick Chamness
Many of his offspring have been immortalized as Peter Pan Peanut Butter, peanut brittle and Peanut cooking oil. I will carry his memory wrapped around my midsection for years to come... Reply
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Gerhard LueschenLeader 4d
My guess is we will soon seen flaming hot planters peanuts or new extra roasted planters peanuts with Mr. Peanut sporting a tan. Inquiring minds want to know will that be like blackface? Reply
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Stephen TockLeader
4d
Gerhard Lueschen
Only if he changes his last name to Trudeau or Northam. Reply
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1 Like
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Arthur DorroughLeader 4d
What's next?, Severed little arms an legs scattered around like crumbs from the eaten M&M guys? Reply
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1 Like
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Gerry DibenedettiLeader 4d
Is wesley all paid up on his taxes yet ? Reply
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2 Likes
*
Stephen TockLeader
4d
Gerry Dibenedetti
He's hanging around, hoping the government's case will fall by the wayside.
Reply
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*
James WaltersLeader
4d
Seeing a Mr. Peanut eulogy on Twitter will send people over the brink? You're already too far gone if you believe that. Sure, the traumatic loss of my friends and family members still hurts many years later but how ever will I survive the latest marketing video for peanuts? Reply
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1 Like
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The ManLeader
4d
Hahaha wesley snipes. Why would anyone hire that clown for anything? Reply
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*
edward alexander
4d
Really bad advertising....sucks coming from brain defiant ads people...Will not buy Planters ever again Reply
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2 Likes
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MISSINGMW MISSINGMWLeader 5d
Nothing to see here. Just some Nut killing himself. Reply
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10 Likes
*
Monty BurnsLeader
5dEdited
I wonder if ancient Rome was sad like this at the end. Reply
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4 Likes
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Kraft Heinz Co. U.S.: Nasdaq: KHC
$30.37
-0.05 (-0.15%)
Volume
4.1M
Open
$30.15
High
$30.48
Low
$29.86
P/E Ratio
0
Div Yield
5.26
Market Cap
37.1B
Twitter Inc. U.S.:
NYSE: TWTR
$32.85
-0.34 (-1.01%)
Volume
7.0M
Open
$32.31
High
$32.93
Low
$32.15
P/E Ratio
16.04
Div Yield
0
Market Cap
25.8B
Procter & Gamble Co. U.S.: NYSE: PG
$125.99
+0.85 (+0.68%)
Volume
4.3M
Open
$124.75
High
$126.39
Low
$124.75
P/E Ratio
74.38
Div Yield
2.37
Market Cap
309.0B
Mondelez International Inc. Cl A U.S.: Nasdaq: MDLZ
$54.77
-0.32 (-0.58%)
Volume
2.9M
Open
$54.87
High
$55.15
Low
$54.59
P/E Ratio
20.13
Div Yield
2.08
Market Cap
79.3B
Booking Holdings Inc. U.S.: Nasdaq: BKNG
$1,908.92
-54.04 (-2.75%)
Volume
484.9K
Open
$1,906
High
$1,918
Low
$1,868
P/E Ratio
19.36
Div Yield
0
Market Cap
82.2B
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